Winning With Shopify

Subscriptions aren’t just for protein powder, meal kits, or mystery boxes anymore.In this episode, Chris George (CEO and Co-Founder of Sub Summit) breaks down why more ecommerce brands should be thinking seriously about subscriptions, memberships, loyalty, and recurring revenue - and the creative ways you can do so.Nick & Chris talk about how subscription models can work across more categories than most brands realise, why the real battle is for share of wallet, and how brands can use AI, customisation, upsells, partnerships, and better retention strategy to grow long-term customer value.This episode also gives a behind-the-scenes look at Sub Summit, the world’s largest event for subscription, membership, and loyalty brands - including how brands can attend for free.In this episode:• Why subscriptions are becoming essential for ecommerce brands• How to make subscriptions work even in categories like fashion• The real difference between value, convenience, and access• Why share of wallet matters more than direct competitors• How AI is changing subscription personalisation• How better checkout upsells can increase LTV• Why “auto ship” converts better than “subscribe and save”• What brands can learn from Amazon Prime, Netflix, Apple, BattleBox, and The Farmer’s Dog• How to think about churn, cancellations, and retention more strategicallyIf you run a Shopify store and want to increase LTV, retention, and recurring revenue, this is a really valuable episode.Want to find out more about SubSummit? Check it out here: https://subsummit.com/EXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Key Takeaways:0:37 – Sub Summit: The World’s Largest Subscription Event1:43 – Unlocking Subscription Growth at Sub Summit3:21 – How to Get Free Tickets to Sub Summit5:39 – Can Fashion Brands Use Subscriptions Successfully?6:46 – Why Subscription Models Increase Purchases8:52 – How NFL Football Drove Amazon Prime Sign-ups9:47 – AI and the Future of Subscription Personalization10:14 – Dynamic Subscription Frequency (The Farmer’s Dog Model)13:05 – AI for Hyper-Personalized Product Recommendations15:40 – Using Subscription Data to Unlock AI Insights16:47 – Strategic Partnerships to Boost Lifetime Value18:38 – Subscription Upsells at Checkout (Candle Example)19:20 – Winning the “Share of Wallet” Subscription Battle22:06 – Smart Subscription UI to Reduce Cancellations24:29 – Reducing Churn with Value Instead of Discounts25:04 – Apple’s No-Discount Strategy and Brand Value28:06 – The Best Types of Products for Subscriptions31:58 – How “Auto Ship” Boosts Subscription Conversions33:21 – The BattleBox Mystery Box Checkout Upsell HackFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

What does it really take to build a Shopify brand customers genuinely love?In this episode, Nick sits down with Chuck, Founder & CEO of Mission Mercantile, to talk about how they built a leather goods brand with over 50,000 customers, a 4.9-star rating, and a reputation for what they call “mythical customer care.”This conversation goes way beyond products and marketing tactics. It’s about creating a business people trust, using personal connection as a real competitive advantage, and building products that customers want to keep for life.In this episode, we cover:• Why personal customer care still matters in 2026• How Chuck personally phones customers - and why it works• The power of a lifetime product promise• Why repairable, long-lasting products build more trust• How Mission Mercantile uses in-house manufacturing for quality control• Why they walked away from the race to the bottom• The role of Pinterest, boutique retail, referrals, and word of mouth in customer acquisition• How small, continuous improvements can shape long-term growthIf you care about building a strong brand, better customer relationships, and a business that stands out for the right reasons, this episode is packed with insights.EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.comCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Key Takeaways:0:22 – Mission Mercantile: Shopify Success0:40 – A Mythical Customer Care Strategy2:53 – Investing in Customers Builds Loyalty4:06 – A Creative Customer Gift Strategy During COVID5:34 – The Counter-Intuitive Business Strategy7:11 – The CEO Personally Calls Customers9:24 – In-House Manufacturing and Quality Control10:20 – The Lifetime Product Promise12:59 – Why In-House Repairs Are an Economic Advantage14:50 – Repairable Products Build Customer Trust16:14 – The Challenges of In-House Production17:26 – Diversifying Customer Acquisition Channels18:42 – Visual Platforms for Product Marketing18:54 – Why Pinterest Still Drives Traffic19:32 – The Boutique Retail Strategy21:25 – Authentic Product Photography Matters25:33 – Products That Actually Improve With Age26:43 – Using Customer Reviews for Insights28:00 – Using AI to Understand Customers30:10 – Supporting Retailers During a Crisis32:03 – The Evolution of Product PhotographyFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Cookie banners were supposed to protect customers… but are they actually just annoying everyone and hurting conversions?In this episode of Winning With Shopify, Nick sits down with Chris from the DMA (Data & Marketing Association) to unpack the messy reality of cookie banners, GDPR, privacy laws, legitimate interest, first-party data, and consent - and what Shopify brands actually need to know.They cover why cookie banners often aren’t fit for purpose, why customers don’t really understand them, and how confusing privacy rules can end up costing businesses data, revenue, and growth.In this episode:• Why cookie banners are frustrating customers• The real difference between first-party, second-party, and third-party data• Why privacy law is all about balance — not just restriction• How bad banner design can tank your revenue• Whether UK retailers might eventually stop needing cookie banners• Why Google Consent Mode V2 matters• How better privacy messaging in your brand voice can build more trustIf you run a Shopify store and want to understand the real-world impact of privacy and consent rules, without the legal jargon overload - this one’s for you!Get in touch with DMA here: https://www.dma.org.uk/EXCLUSIVE WWS OFFERS:Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Key Takeaways:0:43 – Cookie Banners: Are They Still Fit for Purpose?1:07 – The Problem With Cookie Banners3:17 – GDPR Recital 4: Privacy vs Business3:55 – Why Businesses Need Customer Data5:09 – Balancing Privacy and Business Rights5:57 – Legitimate Interest: A Lawful Data Basis7:32 – Analytics Exemptions and the DUA Act9:30 – Why Cookie Banners Are Complex for Shopify Stores10:24 – Why Most Consumers Don’t Understand Cookies11:13 – Transparency Beyond Technical Privacy Policies13:29 – Consumers Still Want Relevant Marketing14:47 – The Shift of Power to the Consumer17:33 – What First-Party Data Actually Means19:20 – Third-Party Data and Advertising Networks23:09 – Why Customers Fear Sharing Data25:08 – How Cookie Banners Can Hurt Revenue26:10 – Do UK Retailers Still Need Cookie Banners?27:26 – Email Tracking and Consent Explained34:20 – Why the Cheapest Customer Isn’t Always the Best39:38 – Google Consent Mode V2 Explained46:21 – Privacy Policies: Lawyer vs Copywriter49:26 – DMA and the Future of Data LegislationFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Attribution is one of the most confusing topics in ecommerce - and one of the most important.In this episode of Tuesday Tea Break Talks, Nick finally tackles the topic he’s been threatening to cover for five years: marketing attribution.If you’ve ever asked:• Where did this sale actually come from?• Are Meta ads really working?• Can you trust Google Analytics or Shopify analytics?Then this episode is for you.Nick breaks down:• The biggest problems with attribution• Why every marketing channel claims the sale• How cookies, privacy rules, and multi-channel journeys make tracking messy• What ecommerce brands should actually focus on insteadIncluding:• KPIs that actually matter• Lifetime value (LTV)• Smarter ways to measure marketing performanceIf you run a Shopify store, work in ecommerce marketing, or manage paid ads, this episode will help you make better decisions with your data.Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

SEO isn’t a “set and forget” task, and AI content doesn’t magically fix that.In this episode, Nick sits down with Sid from Yoast (Senior Customer Success Manager & Merchant Insights Advisor) to break down what’s really moving the needle for Shopify SEO right now - from technical foundations to content that actually converts.You’ll learn:• Why SEO for Shopify starts with intent (not just keywords)• How Yoast helps cover technical SEO (and what still needs human input)• Why generic AI content can hurt conversions (and how to stand out)• The role of UX in SEO results (and why “more content” isn’t always better)• How Shopify’s platform structure impacts SEO — apps, themes, and performance• What’s next: Shopify’s AI-native future and what merchants should do nowIf you’re building a Shopify store and want better rankings + better conversion rates, this conversation will help you focus on the SEO work that matters.👉 Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠EXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.comKey Takeaways:0:00 – Yoast SEO: Built for Every Shopify Merchant0:38 – Yoast’s Role as a Merchant Insights Advisor6:04 – Yoast: 15 Years of SEO Excellence6:23 – Yoast: The World’s Most Used SEO Plugin7:12 – Yoast Shopify App: Technical SEO Done For You9:14 – Yoast Automates 95% of Technical SEO13:33 – AI Content: Why Differentiation Matters15:11 – Why User Experience Impacts SEO16:39 – Shopify’s Closed Platform: Pros & Challenges19:03 – How Google Adapted to Shopify’s URL Structure22:29 – Why Human Input Is Still Essential for AI Content24:21 – AI Content and Conversion Rate Impact25:34 – Why Unique Content Beats Generic AI29:44 – Content Placement in the Customer Journey31:07 – Shopify’s AI-Native Future for Merchants37:27 – SEO Is Continuous Discipline (Not Set & Forget)Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Big updates. Big ideas. Big opportunity.In this episode of Tuesday Tea Break Talks, Nick covers:• The new Canva + Shopify integration via Seguno• Major updates to Seguno Email Marketing• What “Agentic AI” actually is - and how it can replace expensive focus groups• How to use AI to uncover emotional friction on your websiteFaster execution, smarter feedback, better conversion decisionsYou’ll learn how to:• Connect Shopify product images directly into Canva• Edit product visuals instantly using AI• Create smarter email designs inside Seguno• Build AI-powered customer audience simulations• Use Agent Mode in ChatGPT to test your website like a real buyerNick also shares real examples of how AI uncovered:• Confusing delivery messaging• Membership friction• Missed UX improvements• Emotional sticking points blocking conversionsIf you run a Shopify store and want faster, smarter decision-making without expensive research or long design cycles, this episode is for you.Find out more about Seguno's Canva update here: https://www.seguno.com/integrations/canvaFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

What happens when you build a save-the-planet product… and realise customers only need to buy it once?In this episode of the Winning with Shopify Podcast, Nick sits down with Isabel (Co-Founder of LastObject) to unpack the real behind-the-scenes of sustainable ecommerce: ocean-bound plastic sourcing, why waterless detergent sheets took off, and the honest business shift from “mission-first” to repeatable revenue + data-led product validation.You’ll hear how LastObject went from 35 employees back to the 3 founders, rebuilt their strategy, and started using ads + pre-orders to test demand before committing to inventory. If you’re a Shopify founder, marketer, or product builder, this one’s packed with practical lessons (and a few “no one warned me about this” moments).In this episode, we unpack:• Why waterless detergent sheets are taking off• How ocean-bound plastic creates real economic impact• Co-founder dynamics and healthy conflict• Why reusable products struggle as a business model• The data-driven shift to “let ads decide”• Kickstarter as a pre-order and awareness engine• The founder lesson most people learn too lateCheck out LastObject here: https://lastobject.co.uk/EXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Key Takeaways:00:00 – Learning Lessons from Product Sales01:38 – Isabel’s Journey with Last Object04:07 – Waterless Laundry Detergent Sheets05:18 – Shipping Water: Environmental Impact06:07 – Repeat Customer Business Model Shift07:20 – The Genesis of Last Object08:38 – Ocean-Bound Plastic Sourcing Strategy10:01 – Currency on Trash: Supporting Local Economies11:23 – Co-Founder Dynamics: Brother and Friend17:11 – Pivoting to Repeatable Product Lines19:10 – Investment Challenges: Burning Money23:20 – Wrong Product Fit: Key Lesson24:08 – Data-Driven Marketing: Testing Products24:54 – Downsizing: From 35 to 3 Founders26:06 – Returning to Design as a Core Strength28:36 – Let Ads Decide: Product Validation36:46 – Kickstarter Strategy: Pre-Orders & Awareness38:40 – Designing with Data and Customer Feedback42:23 – Cut Your Darlings Earlier: A Business LessonFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Most Shopify brands track revenue, ROAS, and traffic - but still struggle to grow profitably.In this episode of Tuesday Tea Break Talks, Nick breaks down the most overlooked Shopify metrics that actually drive sustainable growth, and the real client insights that prove why they matter.You’ll learn:- Why revenue alone is a misleading metric- How to optimise ads based on profit, not ROAS- Why lifetime value (LTV) should be a core KPI- How to use Shopify + GA4 data to find hidden drop-offs- The real impact of pop-ups, checkout friction, and stock levels- Why brand vs non-brand ad spend matters more than you think- How product performance and inventory decisions affect growthNick also shares real examples from Shopify brands, including:- Wasted ad spend on brand searches- Missed revenue from sold-out high-profit products- Why some channels look bad but drive conversions later- How better data visibility unlocks faster scalingJoin our FREE webinar this Thursday! Sign up here: https://zoom.us/webinar/register/WN_79Ca5Yt5QKyUXUD0q-B6vw#/registration👉 Learn more about Growth Vault (launching 1 Sept 2026): the biggest collection of Shopify content released in one place👉 Subscribe for weekly Shopify growth insights👉 Questions or collaborations: hello@winningwithshopify.comFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Nick’s got a cold, Brian’s back, and your inbox is getting smarter!This week, Nick is joined by Brian from Seguno to break down what’s really happening when AI starts sorting, summarising, and filtering your marketing emails.If you’ve been wondering why your campaigns dip, why “quick hacks” backfire, or how to make sure your best customers actually see your emails - this is the episode.We cover:- Why email is still the top ROI channel (even in the AI era)- How AI uses engagement as the main feedback loop (and what that means for deliverability)- The 3 things AI looks at when sorting emails in the inbox- Why trying to “game the system” can land you in spam jail- How to write emails that AI (and humans) can scan fast- Gmail Annotations and how they can boost visibility- Using Shopify Sidekick to plan smarter promos, segment faster, and validate store data- Why authenticity wins in an AI-generated world🎥 Join Our Live Webinar Next Week (Feb 26, 2026): Nick + Brian (Seguno) + TaxCloudSign up here: https://zoom.us/webinar/register/WN_79Ca5Yt5QKyUXUD0q-B6vw#/registration EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Key Takeaways:00:04 – AI & Email: A Rare Combo?00:28 – Why Email Still Delivers the Highest ROI05:10 – Seguno’s Three Core Shopify Apps05:41 – Shopify Connect for Canva: Why It Matters06:21 – Seguno Email Marketing: Starting Price07:01 – Early Access to Seguno’s AI Prototyping07:50 – Why Seguno Is Built Best for Shopify09:55 – How AI Is Changing the Email Marketing Landscape10:56 – Email Marketing: Still the Top ROI Channel11:53 – How AI Filters and Sorts Email Content14:19 – The Three Key Factors AI Uses to Sort Emails15:22 – Why You Can’t “Trick” AI (It Learns Fast)16:09 – AI Promotes Good Content — and Blocks the Rest16:47 – Unsubscribes Aren’t Always a Bad Thing17:54 – Engagement: AI’s Main Feedback Loop19:04 – Why Inbox Placement Depends on Engaged Contacts21:28 – Beyond Image Generation: AI Email Tools22:42 – Authenticity in an AI-Generated World24:28 – Using Sidekick for Smarter Promotions28:17 – Validating Store Data with Shopify Sidekick29:10 – How AI Impacts Customer Email Engagement31:25 – AI Email Summaries: Where Brands Miss the MarkFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Most ecommerce brands obsess over revenue, ROAS, and conversion rate - but ignore the one metric that actually drives long-term growth: lifetime value (LTV).In this Tuesday Tea Break episode, Nick breaks down:- Why LTV is the cheapest lever for growth- How a small LTV increase can unlock huge revenue gains- Simple, practical ways to increase repeat purchases- Post-purchase flows, loyalty, subscriptions, and smart offers- Why relying only on paid ads is riskyIf you run a Shopify store and want to grow profitably in 2026, this episode is essential listening.Join our next webinar here! https://zoom.us/webinar/register/WN_79Ca5Yt5QKyUXUD0q-B6vw#/registration Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

In this episode Nick sits down with Lorna Bruce, co-founder of The Bean Shop, to talk about building a coffee brand that customers genuinely love - and how they’ve grown a balanced business across Shopify, retail, and wholesale!From selling coffee “over the baby gate” during COVID to building an online store that keeps growing, Lorna shares what actually drives retention: exceptional customer service, strong brand consistency, and email marketing that feels human.In this episode, we cover: • The Bean Shop’s origin story (from art school to coffee roasters) • Why they supply cafés instead of competing with them • How COVID accelerated online coffee sales, and what sustained growth after • Bringing in-person customer experience to Shopify (chat + tone + loyalty) • Why email marketing is the retention engine (especially with subscriptions) • The real-life chaos of business ownership: firefighting + prioritising • Growth plans: new eco roaster + improving ops and capacityMentioned in this episode: • The Bean Shop: thebeanshop.co.uk • Instagram: @thebeanshopuk • Want to sponsor the show or get involved? hello@winningwithshopify.com • Join the Growth Vault waiting list (Sept 1 launch): wwspodcast.comEXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Key Takeaways:00:14 – Supplying Cafés: A Smart Coffee Business Strategy00:34 – Starting the Coffee Business Journey00:46 – Exceptional Customer Service in Action01:37 – The Bean Shop Origin Story03:20 – How a Retail Background Shapes Business Success04:22 – Work for Others First: Learning Before Owning05:58 – The Challenge of Digital Customer Connection06:18 – Using Chatbots Without Losing Brand Voice07:31 – What Great Customer Service Really Looks Like08:18 – Embracing the Chaos of Business Ownership10:22 – The E-commerce Journey: From BT to Shopify14:43 – Where the Name “The Bean Shop” Comes From15:11 – Building a Consistent Brand Visual Identity18:38 – Telling Ethical Coffee Sourcing Stories20:17 – Splitting Operations to Support Business Growth22:42 – Maximizing Existing Business Assets29:27 – Giving Free Coffee with Equipment Sales33:28 – The Owner’s Role: Firefighting vs Prioritising35:01 – What’s Next: Growth Plans & a New Eco RoasterFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

In this episode, we skip the usual news roundup and dive deep into one topic ecommerce brands struggle with more than they realise: branding.This is about branding that works, not branding that just looks good.We break down real-world branding lessons from brands like Allbirds, Gymshark, and Who Gives A Crap, and explain why effective brand positioning drives conversion, retention, and long-term growth on Shopify.What we cover in this episode:• Why branding should be built for effectiveness, not personal preference• How standout brands win by going against the category norm• The difference between scalable branding and trendy design• Why consistency beats cleverness every time• How brand trust directly impacts conversion rate and repeat purchase• Why changing your logo “to keep it fresh” usually hurts growth• How to define what your brand stands for — and what it stands againstWe also walk through:• Choosing colour palettes with intention (not trends)• Why logos should be recognisable, not descriptive• How typography and tone of voice shape trust• Why every brand needs a clear “brand bible” before scalingThis episode also feeds into what we’re building for 2026 - the newly named The Unofficial Shopify Growth Vault, a central hub of practical Shopify growth content launching September 2026.If you run a Shopify store, ecommerce brand, or agency, this episode will help you rethink branding as a growth lever, not a design exercise.👉 Don’t forget to sign up for the Shopify Growth Vault 2026, launching 1st SeptemberVisit: ⁠⁠https://wwspodcast.com/pages/shopify-summit-2026Follow us on socials:⁠⁠https://www.instagram.com/winningwithshopifypodcast⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠⁠⁠https://www.youtube.com/@winningwithshopifyJoin our newsletter: ⁠⁠https://wwspodcast.com/⁠⁠Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a podcast sponsor: ⁠⁠https://wwspodcast.com/pages/sponsorship⁠⁠

In this episode, we break down what ecommerce brands should be focusing on right now - from email marketing and customer loyalty, to TikTok shifts, brand visibility, and platform updates that could impact growth in 2026.Topics covered:• Why email remains one of the most underused revenue channels• 4.6 billion global email users - and why retention matters more than acquisition• The risks of over-reliance on Google Ads and paid traffic• How to build a more resilient ecommerce business using existing customers• TikTok’s US algorithm split and what it means for brands and advertisers• Why change creates opportunity for marketers who move quicklyPlatform & partner updates:• Yoast’s new Site Kit by Google integration (WordPress)• Tracking brand visibility in Google Gemini with Yoast AI Brand Insights• Agentic commerce and why it matters as AI search evolves• Sales tax changes for SaaS and cloud services in the US (via TaxCloud)Quivia (quick facts from the episode):• Average UK child spends 92 minutes per day on YouTube• 64% of the world’s population uses social media• TikTok was the most downloaded app of 2025If you run a Shopify store, ecommerce brand, or digital agency, this episode is packed with practical insights to help you prioritise channels, reduce risk, and build long-term growth.👉 Don’t forget to sign up for the Shopify Summit 2026, launching 1st SeptemberVisit: ⁠wwspodcast.com⁠ → Shopify Summit 2026Follow us on socials:⁠https://www.instagram.com/winningwithshopifypodcasthttps://www.tiktok.com/@winningwithshopify⁠⁠https://www.youtube.com/@winningwithshopify⁠Join our newsletter: ⁠https://wwspodcast.com/⁠Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: ⁠https://wwspodcast.com/pages/sponsorship⁠

Most Shopify brands think they’re data-driven… until they compare Shopify vs GA4 vs ad platform numbers and realise nothing matches.In this episode of Winning With Shopify, Nick sits down with Tom Armfelt (ex–TK Maxx eCommerce + analytics) to break down the hidden tracking issues, why “best practice” can slow you down, and the metrics that actually matter when you want profitable growth.You’ll learn how enterprise teams (like TK Maxx) approached fast experimentation, why A/B tests often fail in the real world, and how to simplify your Shopify stack without losing performance - while focusing on powerful metrics like Revenue Per Visitor (RPV) and Profit Per User (PPU).What you’ll learn in this episode:Why your tracking can look “correct” but still be wrong (GA4 dashboards ≠ truth)The biggest Shopify analytics mistakes (and how to fix funnel consistency)Why RPV beats conversion rate as a growth KPIHow PPU changes your ad strategy (and reveals what’s truly profitable)The real reason A/B testing often isn’t reliableHow app overload silently slows sites + muddies your dataWhy buying your own product reveals UX problems instantlyLessons from TK Maxx: product turnover, SEO constraints, and moving faster at scale🎟️ Shopify Summit — Sept 1, 2026: Visit www.wwspodcast.com to join the newsletter for updates, speaker teasers, and sponsor opportunities.📩 Want to sponsor an episode or get involved? Email: hello@winningwithshopify.comEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Key Takeaways:00:02 – Beyond E-commerce Best Practices03:02 – TK Maxx’s E-commerce Journey Explained05:48 – Startup Agility vs Corporate Processes06:45 – TK Maxx: A Startup With Enterprise Backing08:10 – Corporate Budgets & Idea Socialization09:42 – How to Move Faster in E-commerce10:15 – The Unique TK Maxx Customer Buying Cycle10:42 – SEO Strategy: Removing Google URLs11:32 – Aligning SEO, PR & Merchandising12:17 – Organizational Knowledge Retention Challenges15:09 – Leveling the E-commerce Playing Field16:49 – Shopify App Overload Pitfalls17:16 – Hidden Website Data Layers & Plugins19:37 – Using AI for E-commerce Data Integration20:17 – The Challenges of Reliable A/B Testing22:09 – Buy Your Own Product: See the Customer View26:03 – Implementing Product Reviews Effectively30:29 – Revenue Per Visitor (RPV) Explained31:43 – Profit Per User (PPU) for Shopify Stores38:17 – Homepage vs Product Page Landing StrategyFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

In this episode of Tuesday Tea Break Talks, we announce one of the biggest projects we’ve ever launched - the unofficial Shopify Summit 2026.Our goal is simple but ambitious: to create the largest collection of Shopify-focused content ever released on a single day - completely free for merchants worldwide.This episode breaks down:• Why most ecommerce conferences fail to deliver real value• How the Shopify Summit will work differently (fast, practical, on-demand)• Our goal to build the world’s biggest Shopify content library• How merchants, brands, agencies and app founders can get involvedWe also share the full structure of the summit, including seven dedicated stages:• Brand stories• Marketing & sales growth• Customer retention & lifetime value• Finance & back office• Warehouse & logistics• HR & legal• Shopify apps showcaseEvery stage is designed to give Shopify merchants practical, actionable insights - without the fluff.Plus, we cover key updates from:• Yoast — AI brand visibility tracking and Gemini mentions• Shopify — new category-level return insights to reduce refundsUseful links mentioned in this episode:• Site Kit by Google integration now available for all Yoast customers (WordPress only) https://yoast.com/yoast-seo-january-7-2026/• New Track Brand Visibility in Gemini with Yoast AI Brand Insights https://yoast.com/yoast-ai-brand-insights-january-13-2026/• My latest Search Engine Journal article on agentic commerce and UCP (https://www.searchenginejournal.com/agentic-commerce-what-seos-need-to-consider-acp-ucp/563503/)If you run a Shopify store or ecommerce brand, this episode explains why the Shopify Summit 2026 could become the most valuable free learning resource in the industry.📅 Launching September 1st, 2026🎟️ Free to attend👉 Sign up now at wwspodcast.com and click Shopify Summit 2026

What happens when you combine ethical production, parent-to-parent word of mouth, insanely fast delivery, and simple, customer-first SEO?You build a Shopify brand that’s doubling year on year!In this episode, Nick sits down with Liam Charlton, founder of Ethical Schoolwear - a Shopify store changing the school uniform game with better quality, better ethics, and a surprisingly powerful growth engine: the school playground.We cover:• How Ethical Schoolwear started (and why ethics became the mission)• The “playground marketplace” and how word of mouth really works• Why fast delivery creates 5-star reviews (and repeat customers)• The simple SEO approach that drives sales • What products sell best• How to scale without losing what makes the brand special• Plus: a teaser for the biggest online Shopify Summit launching September 2026Visit Ethical Schoolwear: ethicalschoolwear.comEXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠https://seguno.com/winningwithshopify⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠https://yoast.com/winningwithshopify-exclusive/⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at ⁠https://taxcloud.com/summer/⁠Key Takeaways:00:00 – Shopify’s CEO on Doing Good (and Why It Matters)02:28 – Meet the Founder of Ethical Schoolwear08:49 – Why Buying a Farm in Wales Beat Selling the Business13:35 – The Reality of Multiple Suppliers in School Uniform17:53 – Rethinking the School Uniform Industry23:20 – Weight Loss, Capsules & Consumer Trust26:25 – “Uber for Dads”: The Best Business Lesson Learned32:25 – Tesla, Trustpilot & the Power of Brand Reputation37:23 – School Uniforms: Ethics, Scale & Impact41:17 – The Biggest Challenges Facing the Business43:29 – One Lesson Every Founder Learns the Hard Way46:07 – How to Double Your Business in One Year

We’re kicking off 2026 by breaking down how shopping habits are changing, what the latest Shopify and BFCM data tells us, and where ecommerce brands should focus this year.In this episode:• Ecommerce trends shaping 2026• AI’s real impact on Shopify, CRO and content creation• UK Black Friday visibility winners and retail shake-ups• Why authenticity, reviews and UGC still drive conversions• The return of subscriptions (done smarter)• Why Boxing Day is still a critical sales moment• The biggest marketing blind spots heading into 2026Key stats we cover:• Shopify BFCM hit $14.6B (+27% YoY)• 81M+ shoppers bought from Shopify brands• 39% YoY growth in Shop Pay• Smartphones now drive 77%+ of retail site traffic• Nearly 40% of Gen Z use TikTok or Instagram instead of GoogleQuivia – test your ecommerce knowledge:• What % of holiday shoppers planned to shop Boxing Day sales?• Did “Black Friday” search volume rise or fall YoY? • What % of shoppers use Google or YouTube to shop?• True or false: Over half of users leave if a site takes more than 3 seconds to load?If you’re responsible for Shopify growth, ecommerce marketing or CRO, this episode will help you reset and refocus for 2026.

New year, fresh opportunities, and a reality check for ecommerce brands heading into 2026.This week, we break down the shifts that actually matter: AI-driven personalisation that’s now powering real-time selling, shopping that’s happening everywhere (from TikTok to AI assistants), and why first-party data is becoming the backbone of growth as privacy tightens.We also unpack the biggest Q4 lesson: brands cutting marketing to “save money” aren’t fixing the real problem - tracking and performance are.Add in faster mobile expectations, Gen Z searching on social instead of Google, and what Shopify’s latest trends signal for 2026 - and you’ve got a short, sharp reset for the year ahead.Grab a drink and join us for a Tea Break designed to spark smarter decisions.

Happy 2026, everyone! We’re kicking off the first episode of the year with a clear-eyed look at what’s coming next for marketers, founders, and growth teams. In this episode, Nick uncovers the three blind spots quietly killing growth, he runs through the biggest marketing shifts coming in 2026.Nick also shares an optimistic outlook on AI, regulation, economic pressure - and why tough times always produce better businesses.We wrap up the episode with one big focus for 2026: getting customers to come back. Plus a surprising lesson from Tupperware - a brand that scaled without traditional marketing.Grab a tea and let’s set the tone for the year ahead☕️

Get yourself a festive cuppa (or brandy and mince pie!) and take a break as we wind down for Christmas.This episode is the perfect end-of-year listen as we unwrap the biggest moments in ecommerce and marketing.🎁 Fact of the Week: Shopify BFCMBlack Friday Cyber Monday landed like an early Christmas present for Shopify merchants.From record-breaking sales to standout shopping behaviours across the globe, this year’s BFCM numbers tell a powerful story about how consumers shopped in 2024, and what brands should be preparing for next.We won’t spoil all the stats… but let’s just say it was a very merry BFCM.Big Topics: Looking Ahead to 2026As the year winds down, we’re turning our attention to what’s coming next.In this episode, we chat through the marketing trends set to dominate 2025, including:How AI is becoming part of everyday marketing lifeWhy video (especially short-form) is still topping wish listsThe growing importance of data-driven decisions for better resultsAgency Updates:Before we sign off for the holidays, we’re sharing a little festive teaser:We’ll be hosting a January webinar (date TBC) with TaxCloud & Seguno - more details coming in the new year !Perfect listening while wrapping presents or planning for the new year.