Winning With Shopify

Big updates. Big ideas. Big opportunity.In this episode of Tuesday Tea Break Talks, Nick covers:• The new Canva + Shopify integration via Seguno• Major updates to Seguno Email Marketing• What “Agentic AI” actually is - and how it can replace expensive focus groups• How to use AI to uncover emotional friction on your websiteFaster execution, smarter feedback, better conversion decisionsYou’ll learn how to:• Connect Shopify product images directly into Canva• Edit product visuals instantly using AI• Create smarter email designs inside Seguno• Build AI-powered customer audience simulations• Use Agent Mode in ChatGPT to test your website like a real buyerNick also shares real examples of how AI uncovered:• Confusing delivery messaging• Membership friction• Missed UX improvements• Emotional sticking points blocking conversionsIf you run a Shopify store and want faster, smarter decision-making without expensive research or long design cycles, this episode is for you.Find out more about Seguno's Canva update here: https://www.seguno.com/integrations/canvaFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

What happens when you build a save-the-planet product… and realise customers only need to buy it once?In this episode of the Winning with Shopify Podcast, Nick sits down with Isabel (Co-Founder of LastObject) to unpack the real behind-the-scenes of sustainable ecommerce: ocean-bound plastic sourcing, why waterless detergent sheets took off, and the honest business shift from “mission-first” to repeatable revenue + data-led product validation.You’ll hear how LastObject went from 35 employees back to the 3 founders, rebuilt their strategy, and started using ads + pre-orders to test demand before committing to inventory. If you’re a Shopify founder, marketer, or product builder, this one’s packed with practical lessons (and a few “no one warned me about this” moments).In this episode, we unpack:• Why waterless detergent sheets are taking off• How ocean-bound plastic creates real economic impact• Co-founder dynamics and healthy conflict• Why reusable products struggle as a business model• The data-driven shift to “let ads decide”• Kickstarter as a pre-order and awareness engine• The founder lesson most people learn too lateCheck out LastObject here: https://lastobject.co.uk/EXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Key Takeaways:00:00 – Learning Lessons from Product Sales01:38 – Isabel’s Journey with Last Object04:07 – Waterless Laundry Detergent Sheets05:18 – Shipping Water: Environmental Impact06:07 – Repeat Customer Business Model Shift07:20 – The Genesis of Last Object08:38 – Ocean-Bound Plastic Sourcing Strategy10:01 – Currency on Trash: Supporting Local Economies11:23 – Co-Founder Dynamics: Brother and Friend17:11 – Pivoting to Repeatable Product Lines19:10 – Investment Challenges: Burning Money23:20 – Wrong Product Fit: Key Lesson24:08 – Data-Driven Marketing: Testing Products24:54 – Downsizing: From 35 to 3 Founders26:06 – Returning to Design as a Core Strength28:36 – Let Ads Decide: Product Validation36:46 – Kickstarter Strategy: Pre-Orders & Awareness38:40 – Designing with Data and Customer Feedback42:23 – Cut Your Darlings Earlier: A Business LessonFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Most Shopify brands track revenue, ROAS, and traffic - but still struggle to grow profitably.In this episode of Tuesday Tea Break Talks, Nick breaks down the most overlooked Shopify metrics that actually drive sustainable growth, and the real client insights that prove why they matter.You’ll learn:- Why revenue alone is a misleading metric- How to optimise ads based on profit, not ROAS- Why lifetime value (LTV) should be a core KPI- How to use Shopify + GA4 data to find hidden drop-offs- The real impact of pop-ups, checkout friction, and stock levels- Why brand vs non-brand ad spend matters more than you think- How product performance and inventory decisions affect growthNick also shares real examples from Shopify brands, including:- Wasted ad spend on brand searches- Missed revenue from sold-out high-profit products- Why some channels look bad but drive conversions later- How better data visibility unlocks faster scalingJoin our FREE webinar this Thursday! Sign up here: https://zoom.us/webinar/register/WN_79Ca5Yt5QKyUXUD0q-B6vw#/registration👉 Learn more about Growth Vault (launching 1 Sept 2026): the biggest collection of Shopify content released in one place👉 Subscribe for weekly Shopify growth insights👉 Questions or collaborations: hello@winningwithshopify.comFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Nick’s got a cold, Brian’s back, and your inbox is getting smarter!This week, Nick is joined by Brian from Seguno to break down what’s really happening when AI starts sorting, summarising, and filtering your marketing emails.If you’ve been wondering why your campaigns dip, why “quick hacks” backfire, or how to make sure your best customers actually see your emails - this is the episode.We cover:- Why email is still the top ROI channel (even in the AI era)- How AI uses engagement as the main feedback loop (and what that means for deliverability)- The 3 things AI looks at when sorting emails in the inbox- Why trying to “game the system” can land you in spam jail- How to write emails that AI (and humans) can scan fast- Gmail Annotations and how they can boost visibility- Using Shopify Sidekick to plan smarter promos, segment faster, and validate store data- Why authenticity wins in an AI-generated world🎥 Join Our Live Webinar Next Week (Feb 26, 2026): Nick + Brian (Seguno) + TaxCloudSign up here: https://zoom.us/webinar/register/WN_79Ca5Yt5QKyUXUD0q-B6vw#/registration EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Key Takeaways:00:04 – AI & Email: A Rare Combo?00:28 – Why Email Still Delivers the Highest ROI05:10 – Seguno’s Three Core Shopify Apps05:41 – Shopify Connect for Canva: Why It Matters06:21 – Seguno Email Marketing: Starting Price07:01 – Early Access to Seguno’s AI Prototyping07:50 – Why Seguno Is Built Best for Shopify09:55 – How AI Is Changing the Email Marketing Landscape10:56 – Email Marketing: Still the Top ROI Channel11:53 – How AI Filters and Sorts Email Content14:19 – The Three Key Factors AI Uses to Sort Emails15:22 – Why You Can’t “Trick” AI (It Learns Fast)16:09 – AI Promotes Good Content — and Blocks the Rest16:47 – Unsubscribes Aren’t Always a Bad Thing17:54 – Engagement: AI’s Main Feedback Loop19:04 – Why Inbox Placement Depends on Engaged Contacts21:28 – Beyond Image Generation: AI Email Tools22:42 – Authenticity in an AI-Generated World24:28 – Using Sidekick for Smarter Promotions28:17 – Validating Store Data with Shopify Sidekick29:10 – How AI Impacts Customer Email Engagement31:25 – AI Email Summaries: Where Brands Miss the MarkFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Most ecommerce brands obsess over revenue, ROAS, and conversion rate - but ignore the one metric that actually drives long-term growth: lifetime value (LTV).In this Tuesday Tea Break episode, Nick breaks down:- Why LTV is the cheapest lever for growth- How a small LTV increase can unlock huge revenue gains- Simple, practical ways to increase repeat purchases- Post-purchase flows, loyalty, subscriptions, and smart offers- Why relying only on paid ads is riskyIf you run a Shopify store and want to grow profitably in 2026, this episode is essential listening.Join our next webinar here! https://zoom.us/webinar/register/WN_79Ca5Yt5QKyUXUD0q-B6vw#/registration Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

In this episode Nick sits down with Lorna Bruce, co-founder of The Bean Shop, to talk about building a coffee brand that customers genuinely love - and how they’ve grown a balanced business across Shopify, retail, and wholesale!From selling coffee “over the baby gate” during COVID to building an online store that keeps growing, Lorna shares what actually drives retention: exceptional customer service, strong brand consistency, and email marketing that feels human.In this episode, we cover: • The Bean Shop’s origin story (from art school to coffee roasters) • Why they supply cafés instead of competing with them • How COVID accelerated online coffee sales, and what sustained growth after • Bringing in-person customer experience to Shopify (chat + tone + loyalty) • Why email marketing is the retention engine (especially with subscriptions) • The real-life chaos of business ownership: firefighting + prioritising • Growth plans: new eco roaster + improving ops and capacityMentioned in this episode: • The Bean Shop: thebeanshop.co.uk • Instagram: @thebeanshopuk • Want to sponsor the show or get involved? hello@winningwithshopify.com • Join the Growth Vault waiting list (Sept 1 launch): wwspodcast.comEXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Key Takeaways:00:14 – Supplying Cafés: A Smart Coffee Business Strategy00:34 – Starting the Coffee Business Journey00:46 – Exceptional Customer Service in Action01:37 – The Bean Shop Origin Story03:20 – How a Retail Background Shapes Business Success04:22 – Work for Others First: Learning Before Owning05:58 – The Challenge of Digital Customer Connection06:18 – Using Chatbots Without Losing Brand Voice07:31 – What Great Customer Service Really Looks Like08:18 – Embracing the Chaos of Business Ownership10:22 – The E-commerce Journey: From BT to Shopify14:43 – Where the Name “The Bean Shop” Comes From15:11 – Building a Consistent Brand Visual Identity18:38 – Telling Ethical Coffee Sourcing Stories20:17 – Splitting Operations to Support Business Growth22:42 – Maximizing Existing Business Assets29:27 – Giving Free Coffee with Equipment Sales33:28 – The Owner’s Role: Firefighting vs Prioritising35:01 – What’s Next: Growth Plans & a New Eco RoasterFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

In this episode, we skip the usual news roundup and dive deep into one topic ecommerce brands struggle with more than they realise: branding.This is about branding that works, not branding that just looks good.We break down real-world branding lessons from brands like Allbirds, Gymshark, and Who Gives A Crap, and explain why effective brand positioning drives conversion, retention, and long-term growth on Shopify.What we cover in this episode:• Why branding should be built for effectiveness, not personal preference• How standout brands win by going against the category norm• The difference between scalable branding and trendy design• Why consistency beats cleverness every time• How brand trust directly impacts conversion rate and repeat purchase• Why changing your logo “to keep it fresh” usually hurts growth• How to define what your brand stands for — and what it stands againstWe also walk through:• Choosing colour palettes with intention (not trends)• Why logos should be recognisable, not descriptive• How typography and tone of voice shape trust• Why every brand needs a clear “brand bible” before scalingThis episode also feeds into what we’re building for 2026 - the newly named The Unofficial Shopify Growth Vault, a central hub of practical Shopify growth content launching September 2026.If you run a Shopify store, ecommerce brand, or agency, this episode will help you rethink branding as a growth lever, not a design exercise.👉 Don’t forget to sign up for the Shopify Growth Vault 2026, launching 1st SeptemberVisit: ⁠⁠https://wwspodcast.com/pages/shopify-summit-2026Follow us on socials:⁠⁠https://www.instagram.com/winningwithshopifypodcast⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠⁠⁠https://www.youtube.com/@winningwithshopifyJoin our newsletter: ⁠⁠https://wwspodcast.com/⁠⁠Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a podcast sponsor: ⁠⁠https://wwspodcast.com/pages/sponsorship⁠⁠

In this episode, we break down what ecommerce brands should be focusing on right now - from email marketing and customer loyalty, to TikTok shifts, brand visibility, and platform updates that could impact growth in 2026.Topics covered:• Why email remains one of the most underused revenue channels• 4.6 billion global email users - and why retention matters more than acquisition• The risks of over-reliance on Google Ads and paid traffic• How to build a more resilient ecommerce business using existing customers• TikTok’s US algorithm split and what it means for brands and advertisers• Why change creates opportunity for marketers who move quicklyPlatform & partner updates:• Yoast’s new Site Kit by Google integration (WordPress)• Tracking brand visibility in Google Gemini with Yoast AI Brand Insights• Agentic commerce and why it matters as AI search evolves• Sales tax changes for SaaS and cloud services in the US (via TaxCloud)Quivia (quick facts from the episode):• Average UK child spends 92 minutes per day on YouTube• 64% of the world’s population uses social media• TikTok was the most downloaded app of 2025If you run a Shopify store, ecommerce brand, or digital agency, this episode is packed with practical insights to help you prioritise channels, reduce risk, and build long-term growth.👉 Don’t forget to sign up for the Shopify Summit 2026, launching 1st SeptemberVisit: ⁠wwspodcast.com⁠ → Shopify Summit 2026Follow us on socials:⁠https://www.instagram.com/winningwithshopifypodcasthttps://www.tiktok.com/@winningwithshopify⁠⁠https://www.youtube.com/@winningwithshopify⁠Join our newsletter: ⁠https://wwspodcast.com/⁠Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: ⁠https://wwspodcast.com/pages/sponsorship⁠

Most Shopify brands think they’re data-driven… until they compare Shopify vs GA4 vs ad platform numbers and realise nothing matches.In this episode of Winning With Shopify, Nick sits down with Tom Armfelt (ex–TK Maxx eCommerce + analytics) to break down the hidden tracking issues, why “best practice” can slow you down, and the metrics that actually matter when you want profitable growth.You’ll learn how enterprise teams (like TK Maxx) approached fast experimentation, why A/B tests often fail in the real world, and how to simplify your Shopify stack without losing performance - while focusing on powerful metrics like Revenue Per Visitor (RPV) and Profit Per User (PPU).What you’ll learn in this episode:Why your tracking can look “correct” but still be wrong (GA4 dashboards ≠ truth)The biggest Shopify analytics mistakes (and how to fix funnel consistency)Why RPV beats conversion rate as a growth KPIHow PPU changes your ad strategy (and reveals what’s truly profitable)The real reason A/B testing often isn’t reliableHow app overload silently slows sites + muddies your dataWhy buying your own product reveals UX problems instantlyLessons from TK Maxx: product turnover, SEO constraints, and moving faster at scale🎟️ Shopify Summit — Sept 1, 2026: Visit www.wwspodcast.com to join the newsletter for updates, speaker teasers, and sponsor opportunities.📩 Want to sponsor an episode or get involved? Email: hello@winningwithshopify.comEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Key Takeaways:00:02 – Beyond E-commerce Best Practices03:02 – TK Maxx’s E-commerce Journey Explained05:48 – Startup Agility vs Corporate Processes06:45 – TK Maxx: A Startup With Enterprise Backing08:10 – Corporate Budgets & Idea Socialization09:42 – How to Move Faster in E-commerce10:15 – The Unique TK Maxx Customer Buying Cycle10:42 – SEO Strategy: Removing Google URLs11:32 – Aligning SEO, PR & Merchandising12:17 – Organizational Knowledge Retention Challenges15:09 – Leveling the E-commerce Playing Field16:49 – Shopify App Overload Pitfalls17:16 – Hidden Website Data Layers & Plugins19:37 – Using AI for E-commerce Data Integration20:17 – The Challenges of Reliable A/B Testing22:09 – Buy Your Own Product: See the Customer View26:03 – Implementing Product Reviews Effectively30:29 – Revenue Per Visitor (RPV) Explained31:43 – Profit Per User (PPU) for Shopify Stores38:17 – Homepage vs Product Page Landing StrategyFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

In this episode of Tuesday Tea Break Talks, we announce one of the biggest projects we’ve ever launched - the unofficial Shopify Summit 2026.Our goal is simple but ambitious: to create the largest collection of Shopify-focused content ever released on a single day - completely free for merchants worldwide.This episode breaks down:• Why most ecommerce conferences fail to deliver real value• How the Shopify Summit will work differently (fast, practical, on-demand)• Our goal to build the world’s biggest Shopify content library• How merchants, brands, agencies and app founders can get involvedWe also share the full structure of the summit, including seven dedicated stages:• Brand stories• Marketing & sales growth• Customer retention & lifetime value• Finance & back office• Warehouse & logistics• HR & legal• Shopify apps showcaseEvery stage is designed to give Shopify merchants practical, actionable insights - without the fluff.Plus, we cover key updates from:• Yoast — AI brand visibility tracking and Gemini mentions• Shopify — new category-level return insights to reduce refundsUseful links mentioned in this episode:• Site Kit by Google integration now available for all Yoast customers (WordPress only) https://yoast.com/yoast-seo-january-7-2026/• New Track Brand Visibility in Gemini with Yoast AI Brand Insights https://yoast.com/yoast-ai-brand-insights-january-13-2026/• My latest Search Engine Journal article on agentic commerce and UCP (https://www.searchenginejournal.com/agentic-commerce-what-seos-need-to-consider-acp-ucp/563503/)If you run a Shopify store or ecommerce brand, this episode explains why the Shopify Summit 2026 could become the most valuable free learning resource in the industry.📅 Launching September 1st, 2026🎟️ Free to attend👉 Sign up now at wwspodcast.com and click Shopify Summit 2026

What happens when you combine ethical production, parent-to-parent word of mouth, insanely fast delivery, and simple, customer-first SEO?You build a Shopify brand that’s doubling year on year!In this episode, Nick sits down with Liam Charlton, founder of Ethical Schoolwear - a Shopify store changing the school uniform game with better quality, better ethics, and a surprisingly powerful growth engine: the school playground.We cover:• How Ethical Schoolwear started (and why ethics became the mission)• The “playground marketplace” and how word of mouth really works• Why fast delivery creates 5-star reviews (and repeat customers)• The simple SEO approach that drives sales • What products sell best• How to scale without losing what makes the brand special• Plus: a teaser for the biggest online Shopify Summit launching September 2026Visit Ethical Schoolwear: ethicalschoolwear.comEXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠https://seguno.com/winningwithshopify⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠https://yoast.com/winningwithshopify-exclusive/⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at ⁠https://taxcloud.com/summer/⁠Key Takeaways:00:00 – Shopify’s CEO on Doing Good (and Why It Matters)02:28 – Meet the Founder of Ethical Schoolwear08:49 – Why Buying a Farm in Wales Beat Selling the Business13:35 – The Reality of Multiple Suppliers in School Uniform17:53 – Rethinking the School Uniform Industry23:20 – Weight Loss, Capsules & Consumer Trust26:25 – “Uber for Dads”: The Best Business Lesson Learned32:25 – Tesla, Trustpilot & the Power of Brand Reputation37:23 – School Uniforms: Ethics, Scale & Impact41:17 – The Biggest Challenges Facing the Business43:29 – One Lesson Every Founder Learns the Hard Way46:07 – How to Double Your Business in One Year

We’re kicking off 2026 by breaking down how shopping habits are changing, what the latest Shopify and BFCM data tells us, and where ecommerce brands should focus this year.In this episode:• Ecommerce trends shaping 2026• AI’s real impact on Shopify, CRO and content creation• UK Black Friday visibility winners and retail shake-ups• Why authenticity, reviews and UGC still drive conversions• The return of subscriptions (done smarter)• Why Boxing Day is still a critical sales moment• The biggest marketing blind spots heading into 2026Key stats we cover:• Shopify BFCM hit $14.6B (+27% YoY)• 81M+ shoppers bought from Shopify brands• 39% YoY growth in Shop Pay• Smartphones now drive 77%+ of retail site traffic• Nearly 40% of Gen Z use TikTok or Instagram instead of GoogleQuivia – test your ecommerce knowledge:• What % of holiday shoppers planned to shop Boxing Day sales?• Did “Black Friday” search volume rise or fall YoY? • What % of shoppers use Google or YouTube to shop?• True or false: Over half of users leave if a site takes more than 3 seconds to load?If you’re responsible for Shopify growth, ecommerce marketing or CRO, this episode will help you reset and refocus for 2026.

New year, fresh opportunities, and a reality check for ecommerce brands heading into 2026.This week, we break down the shifts that actually matter: AI-driven personalisation that’s now powering real-time selling, shopping that’s happening everywhere (from TikTok to AI assistants), and why first-party data is becoming the backbone of growth as privacy tightens.We also unpack the biggest Q4 lesson: brands cutting marketing to “save money” aren’t fixing the real problem - tracking and performance are.Add in faster mobile expectations, Gen Z searching on social instead of Google, and what Shopify’s latest trends signal for 2026 - and you’ve got a short, sharp reset for the year ahead.Grab a drink and join us for a Tea Break designed to spark smarter decisions.

Happy 2026, everyone! We’re kicking off the first episode of the year with a clear-eyed look at what’s coming next for marketers, founders, and growth teams. In this episode, Nick uncovers the three blind spots quietly killing growth, he runs through the biggest marketing shifts coming in 2026.Nick also shares an optimistic outlook on AI, regulation, economic pressure - and why tough times always produce better businesses.We wrap up the episode with one big focus for 2026: getting customers to come back. Plus a surprising lesson from Tupperware - a brand that scaled without traditional marketing.Grab a tea and let’s set the tone for the year ahead☕️

Get yourself a festive cuppa (or brandy and mince pie!) and take a break as we wind down for Christmas.This episode is the perfect end-of-year listen as we unwrap the biggest moments in ecommerce and marketing.🎁 Fact of the Week: Shopify BFCMBlack Friday Cyber Monday landed like an early Christmas present for Shopify merchants.From record-breaking sales to standout shopping behaviours across the globe, this year’s BFCM numbers tell a powerful story about how consumers shopped in 2024, and what brands should be preparing for next.We won’t spoil all the stats… but let’s just say it was a very merry BFCM.Big Topics: Looking Ahead to 2026As the year winds down, we’re turning our attention to what’s coming next.In this episode, we chat through the marketing trends set to dominate 2025, including:How AI is becoming part of everyday marketing lifeWhy video (especially short-form) is still topping wish listsThe growing importance of data-driven decisions for better resultsAgency Updates:Before we sign off for the holidays, we’re sharing a little festive teaser:We’ll be hosting a January webinar (date TBC) with TaxCloud & Seguno - more details coming in the new year !Perfect listening while wrapping presents or planning for the new year.

This week on the show we are joined by Jean Harper!Jenn is the Founder & CEO of Cheekbone Beauty - a purpose-driven, Indigenous-owned cosmetics brand that blends culture, sustainability, and social impact.🎙️ In this episode:- The story behind Cheekbone Beauty- Transitioning from corporate to founder- Scaling from basement startup to selling in major retail stores- Why B Corp certification matters (and how she did it)- The real challenges and wins of mission-driven growth- Advice for founders building with culture and impactIf you’re building on Shopify or building with purpose, this one’s for you!Takeaways:0:00 Introduction1:41 How Cheekbone Beauty Started from a Dream9:30 Why hitting rock bottom can be a good thing11:09 How to communicate a personal story through a brand15:02 How to choose winning products?18:46 Being the face of the brand23:17 The real challenges of mission driven growth28:27 How to Hire the Right People31:46 The important KPIs and Data to track35:19 Advice For Starting a Business TodayEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

This week on Tuesday Tea Break Talks, we explore why no one owns the customer anymore and why that changes everything.From the latest UK Black Friday visibility shifts to major changes inside Google Search and Ads, we unpack what’s really happening beneath the headlines. Who stayed on top, who surged unexpectedly, and who quietly disappeared?We also touch on:The data marketers should be paying attention toA new Google Ads bidding approach that could change campaign strategyA live Google core update and what it means for visibilityWhy AI in marketing isn’t being understood properlySignals that shopper behaviour may be changing againShort & sharp insights - perfect for your tea break ☕

Welcome to our 2025 Christmas Wrap-Up! A special edition where we revisit the biggest lessons, biggest wins, and most game-changing insights shared by our guests this year.In this festive episode, we look back at the real stories behind sell-out launches, the email strategies driving up to 75% of revenue, and the behind-the-scenes moments that shaped some of the fastest-growing Shopify brands in 2025. From relying on Seguno and Canva Connect for rapid-fire, on-brand marketing to navigating the chaos of inventory planning, this episode is packed with the best knowledge bombs our guests dropped throughout the year.We also cover what “Built for Shopify” really means, how authenticity beats staged influencer content every time, and why customer feedback (especially the unhappy ones!) might be your most valuable gift this season. Plus, TaxCloud joins us to break down the essentials of sales tax, Nexus, and how to keep compliant as you scale into the new year.Whether you're wrapping gifts or wrapping up Q4, this episode brings you the standout insights you’ll want to carry into 2026.EXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at ⁠https://taxcloud.com/summer/⁠To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: ⁠https://www.cavela.com/signup?affiliate=WINNING⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠https://seguno.com/winningwithshopify⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠https://yoast.com/winningwithshopify-exclusive/⁠Join the bootcamp and elevate your inventory game: ⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠KEY TAKEAWAYS:0:00 How to Win With Shopify0:37 Selling Out Using Email & Tiktok6:34 Purpose Meets Profit13:29 How To Find The Best Shopify Apps19:29 Dropshipping That Works25:39 A Quote To Reflect On27:15 A Multi Million $ Growth Story34:56 AI in Ecommerce40:09 The First Thing To Think About With Sales Tax

Consumer shopping habits are evolving faster than ever, and brands that adapt early win. In this episode, we dive into the trends shaping ecommerce today:- How AI is powering hyper-personalisation, content creation, and shoppable video- Why authenticity (reviews, unboxing videos, real customer content) still matters- The smart comeback of subscriptions, from warranties to replenishment plans- Key timing tips for Shopify freezes and the Boxing Day rushWhether you’re running an ecommerce brand or just curious about the future of retail, this episode gives actionable insights to stay ahead of the curve.Tune in and discover how to turn these trends into opportunity.

Ever wondered how an established retail brand suddenly becomes 80% digital? In this episode, we break down the digital marketing strategies behind Green People’s transformation with Matt, their Head of Digital.We cover the tactics that actually work today - turning reviews into revenue, telling stories that sell, using AI the right way, building a one-click customer experience, and navigating the messy parts of international expansion.If you love brand transformations, big pivots, and real talk about how companies reinvent themselves after decades in business, this one’s for you.Hit play. Let’s get into it.Get in touch with Matt here: https://www.linkedin.com/in/matthew-burgess-2a65331b3/EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampKEY TAKEAWAYS:00:00 – How Shopify’s 50,000 Reviews Help You Win03:53 – How to Tell Brand Stories That Sell07:20 – How to Target and Convert a Broad Audience10:30 – Shopify Promote: Covella’s 50% Off First Sample Strategy12:10 – AI in Shopify: What’s Worth Using15:34 – How to Build a One-Click Customer Experience21:55 – Why Being Customer-Obsessed Actually Pays Off28:55 – How to Build a Digital Business with Shopify34:53 – Green People: The Hidden B2B Challenges38:23 – Why People Leave an Agency40:34 – How to Get Your Ad Copy Approved44:54 – Green People: The Internationalisation Process50:14 – How to Launch a Shopify Store the Right Way