Therapy Insiders Podcast -->>Physical therapy, business and leaders

How can a clinician best help their patient? The answer seems simple. Fix their problem. But what if the problem goes beyond a diagnosis. How can a clinician best help their patient? By caring about the human being in front of them. This takes empathy. But is empathy even real? On this episode, we are joined by Dr. Larry Benz, author of Called to Care. Hear his take on empathy and what he's learned over his career as a physical therapist and business owner.  Get your copy of Called to Care: https://www.calledtocarebook.com 

The world has dealt with an unprecedented health crisis for several months. In it's wake, COVID-19 has left death and change. Now, as we are preparing to take the next phase, you need to be ready.  Every business has been affected by COVID-19. As you prepare to open back up, make sure you follow best practices!

It's time to look forward. Government bodies are looking at opening up the economy. Yet, the corona virus is still in full swing. We are battling man-made needs vs nature realities. On this episode, we discuss what businesses need to doing in order to prepare for opening while still dealing with COVID-19 realities.  Need to get in touch? Want to share your story? Connect with us: Gene: gene@updocmedia.com twitter: @therapyinsiders Ben: ben@updocmedia.com twitter: @drbenfung Cedric: cedric@updocmedia.com LinkedIn: Cedric Haddad  Website: www.updocmedia.com www.updocmarketing.com 

The COVID-19 mini-series continues.  Join Dr. Gene Shirokobrod, Dr. Ben Fung, and Dr. Cedric Haddad in breaking down actionable business strategies to help guide you through the challenging landscape.    Connect with your questions and comments. Visit www.updocmedia.com Gene: gene@updocmedia.com Ben: ben@updocmedia.com Cedric: cedric@updocmedia.com Media requests: info@updocmedia.com 

We are living through historically unprecedented times. As a business, your options are drastically limited. Yet, opportunities do still exist. On this mini series, we will go over our analysis, data, suggestions, and thoughts on how to best navigate the current landscape.  Introduced in this episode, our guest Dr. Cedric Haddad. To reach Cedric, email cedric@updocmedia.com  To reach Gene, email gene@updocmedia.com To reach Ben, email ben@updocmedia.com 

You have 10 minutes to connect with someone in front of you. It's important.  How do you do it? If you want the best chance at a genuine connection, you tell a story.  I know. Stories have become a buzzword of sorts.  Yet, when told properly and authentically, stories are your best way to connect with someone else. That someone may be a person in front of you or many people over digital.  For physical therapists, or actually any clinician, you have 10 minutes to connect with new patients. When a person is sitting in front of you, sharing their concerns that resulted in a visit, you MUST connect.  On this podcast, Kindra Hall the best-selling author of Stories That Stick, shares her insights on stories.  If you want to learn how to tell stories that resonate, connect, and ultimately make an impact, this is an episode you CANNOT miss. 

At UpDoc Media, we've been hearing about and helping clinicians navigate burn out for over 5 years. It's a challenging topic that gets cyclical news coverage and headlines. The issue never goes away. On this episode of Insiders Hot Take, Dr. Gene Shirokobrod and Dr. Ben Fung share their takes on the burn out issue.  Give it a listen and share your thoughts!  

Do you remember your teenage years? Some of you probably just squirmed reading this. That's ok. Teenage years bring about many new experiences and transformative events.  The same is true for industries going through teenage years. Let's discuss how physical therapy looks going though the teenage years. Pimples and all. 

Entrepreneurship has become the sexy career path. Or is the idea of entrepreneurship? On this 10 minute Insiders HOT Take, we go over the Rise of Entrepreneurs.  Do you agree? Disagree? Let us know! Comment on www.facebook.com/updocmedia or tweet at us www.twitter.com/updocmedia  www.twitter.com/therapyinsiders -Gene www.twitter.com/drbenfung -Ben  

It's fascinating to look back. To better understand where we are going, you must understand where we came from. Healthcare is no different. Within the context of healthcare history, physical therapy is fairly young. What lessons can we take away from the parallel of medicine, private party insurance and societal needs? Let's go over it on today's Therapy Insiders podcast. 

Business ownership is tough. In fact, it's largely a struggle with glimpses of success. It's mostly a losing proposition. So why do it? And even more so, why do so many people talk positively of it.   This is our Hot Take on realities of business that hardly get spoken about. 

The American Physical Therapy Association (APTA), good or bad? Or worse...irrelevant? This is our Insiders Hot Take on the APTA. 

The physical therapy industry continues to evolve. As more people figure out the versatility of physical therapists, demand will continue to increase. With increased demand, opportunities for better delivery of care will arise. To keep up, new business models will be created. And some novel approaches will be mistaken for business models.  So what is a business model? How do you differentiate a unique transactional approach vs a unique business model? Let's go over it on this episode of Therapy Insiders Podcast. 

Therapy Insiders Podcast started in 2013. Since then we've recorded 129 episodes, had over 1 million downloads and interviewed amazing guests. After a little break. We are back. Therapy Insiders Returns with a focus on business. Joining us as regular co-host is our UpDoc Media COO Ben Fung.  We announce and tease some big upcoming projects.  And a little catch up since we last podcasted in November.  Let's get back to business. 

The rebels are under attack, mounting forces seem to be in control and the landscape looks as dangerous as ever. This is The Physical Therapy Empire Strikes Back, the 2nd of 3 episodes with guests Dr. Kelly Starrett and Dr. John Rusin. 

The physical therapy industry is evolving and it starts with the physical therapist. Change is hard, it needs to be systemized. To know where we are going we have to know where we came from. In order for growth to occur we have to sustain multiple failures. Failure in real-time, while in the act of change, is not easy. It's messy. Even more so, change is hard when dealing with people. That's people within the physical therapy industry and people outside. Let's go over it on episode 4this episode of Therapy Insiders Podcast with guests Dr. Kelly Starrett and Dr. John Rusin. About Kelly: From: https://www.mobilitywod.com  Kelly Starrett is a coach, physical therapist, author, speaker, and creator of this blog, which has revolutionized how athletes think about human movement and athletic performance. His 2013 release, Becoming a Supple Leopard has become a New York Times and Wall Street Journal bestseller. This blog was voted #4 in Outside Magazine’s Top 10 Fitness Blogs of 2011, Breaking Muscle’s Top 10 Fitness Blogs of 2011, and Health Line’s Top 100 Health Blogs of 2011. Kelly and his work have been featured in Tim Ferris’ Four Hour Body, Competitor Magazine, Inside Triathlon, Outside Magazine, Details Magazine, Power Magazine, and the Crossfit Journal. He teaches the wildly popular Crossfit Movement & Mobility Trainer course and has been a guest lecturer at the American Physical Therapy Association annual convention, Google, the Perform Better Summit, the Special Operations Medical Association annual conference, police departments, and elite military groups nationwide. Coach Kelly Starrett received his Doctor of Physical Therapy in 2007 from Samuel Merritt College in Oakland, California. Before starting his own physical therapy practice at San Francisco CrossFit, one of the first 30 CrossFit affiliates, he practiced performance-based physical therapy at the world-renowned Stone Clinic. In his current practice, Kelly continues to focus on performance-based Orthopedic Sports Medicine with an emphasis on returning athletes to elite level sport and performance. Kelly’s clients have included Olympic gold-medalists, Tour de France cyclists, world and national record holding Olympic Lifting and Power athletes, Crossfit Games medalists, ballet dancers, military personnel, and competitive age-division athletes. Kelly’s background as an athlete and coach includes paddling whitewater slalom canoe on the US Canoe and Kayak Teams, and leading the Men’s Whitewater Rafting Team to two national titles and competition in two World Championships. In his free time Kelly enjoys spending time with his wife Juliet and two daughters, Georgia and Caroline, surfing, paddling, Olympic lifting, hot-tubbing, and so-you-think-you-can-dancing. About John From: https://drjohnrusin.com/  Dr. John Rusin is one of the fitness and sports performance industry’s leading experts in the pain-free performance training model that blends the world of strength and conditioning with clinical movement based diagnostic medicine to provide the ultimate results based methods, programming and practice for an impressively diverse demographic of elite athletes and general fitness clients. His innovative vision for the future of elite level sports performance physical therapy and injury prevention based training protocols are highlighted by the synergy of high-performance strength and hypertrophy programming with a cutting-edge, pain-free training methodologies, are revolutionizing the way his athletes and clients look, feel, function and perform. With more than a decade of elite-level training experience and advanced degrees in both exercise science and physical therapy, Dr. Rusin has developed performance, regeneration, and aesthetics programs for some of the world’s best strength, power, and endurance athletes. Dr. Rusin’s present and past client list include MLB All-Stars, NFL All-Pros, Olympic Gold, Bronze and Silver Medalists, World-Record-Holding Powerlifters, Elite Bodybuilders and Figure Competitors, All-World IronMan Triathletes, and top professional athletes from eight of the major American professional sports leagues. Dr. Rusin is an internationally recognized strength coach, speaker, and writer, whose work has been popularized throughout the sports performance and fitness industries in some of the most prestigious media outlets in our industry such as Men’s Fitness, Men’s Health, Testosterone Nation, Bodybuilding.com, Stack Magazine, and Muscle & Strength, to name a few. His innovative pain-free performance training systems have been taught to thousands of personal trainers, strength coaches and rehabilitation professionals from across the world. Dr. Rusin is the owner of John Rusin Fitness Systems, an online fitness platform geared toward synergizing the best of high-performance training and intelligently designed pain-free training programming to elite level athletes and general fitness clients across the world. Dr. Rusin’s website, DrJohnRusin.com, continues to grow and gain the reputation across the fitness industry as a go-to resource for strength coaches, personal trainers, and rehabilitation professionals with it’s science backed and gym tested articles, videos and programming. In addition to Dr. Rusin’s work in sports performance and physical training, he is also is the owner of Dr. John Rusin Consulting, an in-person and remote based advanced coaching and consulting service that has been used with some of the most polarizing names in fitness, along with the top brands and facilities in the industry. Dr. Rusin’s systems, methods and techniques have been battle tested with impressively diverse athletic population whose focus is training and performing at a world class level while minimizing risks of injuries and creating career longevity to any sport or activity. For more about Dr. John Rusin and his work, stay current with his social media: Facebook Page, YouTube, and Instagram

Stress is a natural part of life. It's neither good or bad. It simply is. Too much or too little stress can be veer into good or bad. In particular, too much stress can become a serious health issue. We all experience stress and yet some of us are better than others at dealing with it. Even more so, at channeling it into high productivity. How is that done? Through internal systems. On this episode of Therapy Insiders podcast, we, along with Dr. John Rusin, go over our stress management systemization strategies.  Tune in!

Being an entrepreneur is a series of violent collisions. It's not like running a marathon. Entrepreneurship is a violent sport. Welcome back to the latest episode of Therapy Insiders podcast LIVE. On this new format we answer your questions LIVE as well as cover some topics we see as relevant. On this episode we go over business, entrepreneurship and your questions on selling pain science to other medical professionals.

The only way to grow is by continuing to learn.  How do you decide which is the best option for continued learning? Continuing education (con-ed) is a necessity. You need to do it to maintain your license. You need to do it to maintain your skillset. You need to do it to simply keep up. How do you choose which con-ed courses to attend? They are often expensive, require travel and integration. Listen in for the answers.  What do you do when a patient presents with cervicogenic dizziness? How do you go about addressing the problem? How do you keep the patient comfortable? Answers in the podcast.  Is CashPT better than traditional PT? Is spending MORE time with someone equal to spending BETTER time with them? Is there any data to show that more time is better time? Discussion in the podcast.   

There are certain inevitabilities in business. The one that most (if not all) can agree upon is failure.  At some point in your business you will fail. For most of us it happens daily. It's akin to baseball. If you hit .300 you are considered an All-star. That means failing 70% of the time puts you in an exclusively, highly successful group.  We embrace failure for what it is, a critical learning experience. We hope you do as well. Some lessons are tougher than others. In this episode, we share a couple stories that exemplify these concepts. Then we discuss a dangerous tunnel visioned dilemma that experts run in to. It's dangerous because you may not even know it's happening until too late. Find out what the dilemma is and how to avoid it!