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© Tifiny Swedensky
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Sharp Strategies Sweet Success is a podcast for small law firm owners and their marketers. On the show, we interview legal marketing experts, attorneys growing their business, and law firm marketers.
sharpcookiedev.substack.com
sharpcookiedev.substack.com
63 Episodes
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In this episode of Sharp Strategies Sweet Success, I talk with Olivia Bradbury, a fractional CMO with over 10 years of experience in legal marketing. Olivia shares her unique journey from skincare marketing to becoming a key marketing player for multiple law firms in Norfolk, Virginia. We delve into why consistency and authentic writing are critical in today’s AI-saturated content world. Olivia discusses the challenges and perks of legal marketing, the effectiveness of print newsletters, and how AI can and cannot replace the human touch in content creation. She also shares insights on working with intake teams and the struggles of getting attorneys on video. Tune in for practical tips and a rich discussion on navigating the dynamic landscape of legal marketing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode of Sharp Strategies, Sweet Success, I chat with Katie Carlson, Director of Marketing at Faster Outcomes. Join us as Katie shares her journey from power sports marketing to the legal space and discusses how AI is transforming the legal industry. We delve into the benefits and limitations of AI tools, particularly for small and large law firms, and explore the importance of integrating technology while maintaining a human touch. Katie also discusses the challenges and opportunities in legal marketing and the role of AI in streamlining repetitive tasks for lawyers. Tune in to gain insights on adopting new technologies, the future of AI in legal practice, and practical advice for law firms navigating this evolving landscape. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.comIn our November Sharp Marketing Mastermind meeting, we discussed 2026 marketing plans for law firms and why shifting from one-off ‘ideas’ to repeatable systems matters. We looked at how systems create follow-through, make budgets and staffing realistic, and align with what attorneys actually value—clear paths to cases. We also talked about planning quarterly, theming the year, and prioritizing work that directly improves lead flow and case quality.”In this meeting, we discussed:* Why to frame 2026 around systems, not standalone campaigns (follow-through beats “new idea” churn).* Quarterly planning: three “systems” per quarter, themed to firm values.* The big three for 2026: Referral Marketing, Lead Generation, and Authority Building.* Lead generation realities: what truly works (Paid Ads, LSAs, purchased leads), budget thresholds, and fixing intake/automation before spending.* Building authority the right way: brand mentions/PR, reviews beyond Google (Avvo, Justia, Yelp), community/boards, and Google Business.* Two ready-to-use systems shared: “Referable by Design” (referral engine) and the Meta Nurture Engine (website/lead/client retargeting with Meta).A big thanks to everyone for attending and participating! Below are the resources for our Sharp Marketing Mastermind members:
In this episode of Sharp Strategies, Sweet Success, I sit down with James Abrenio, a passionate attorney and former public defender, to discuss the realities of running a small law firm in Northern Virginia. We explore the intricacies of balancing personal injury and criminal defense cases, the impact of AI and politics on the legal industry, and the importance of maintaining a lifestyle business. James also shares his insights on effective marketing strategies, the role of AI in legal research, and the significance of staying focused and intentional in business. Tune in for a deep dive into the life of a dedicated attorney balancing professional pursuits with personal commitments. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode of Sharp Strategy, Sweet Success, I sit down with Trudy Emlaw, a fellow Chief Marketing Officer, to talk about how traditional media, digital content, and brand strategy all come together to drive serious results. Trudy shares lessons from managing multi-million dollar budgets, collaborating with creative agencies, and leading marketing through massive growth. Whether you’re a CMO, marketing manager, or law firm owner, this one’s packed with real tactics and takeaways you can use. Tune in to learn strategies for smarter media buying, building a brand that stands out in any market, and how to blend traditional and digital tactics for sustainable, long-term growth. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode of Sharp Strategy, Sweet Success, I’m joined by Olha Bodnar, founder of Ethos Leads, to break down how neuromarketing can help law firms ethically attract and convert more clients. We explore how the human brain really makes decisions, and why facts and credentials often come after emotion and gut instinct. Whether you’re a solo attorney, law firm owner, or legal marketer, this conversation will change the way you think about messaging and design. Stop guessing what works. Tune in to start applying science-backed strategies that connect. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode of Sharp Strategies, Sweet Success, I chat with Kayleigh Kennedy from Limitless Coaching. We delve into the importance of energy management, business alignment, and the power of mindset in achieving business success. Kayleigh shares her journey from a corporate PR background to becoming a business and mindset coach, helping entrepreneurs, including lawyers, realign their values and avoid burnout. We discuss the significance of overcoming subconscious programming, making intentional decisions, and fostering authenticity in business. As a special bonus, Kayleigh is offering all listeners a coupon code SHARPCOOKIE10 for 10% off her course. Tune in to learn strategies for smarter work, enhanced self-awareness, and achieving both personal and professional fulfillment. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode of Sharp Strategies, Sweet Success, I chat with Zarina Hernandez, a criminal defense attorney in Orlando, Florida. Join us as Zarina takes us through her journey of establishing her law firm, starting from zero marketing efforts to actively engaging in social media and networking. We explore the importance of community presence, the challenges of creating engaging content, and the value of attending networking events. Tune in to gain practical insights into legal marketing and the benefits of consistent engagement both online and offline. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode of Sharp Strategy Sweet Success, I sit down with Len Spada of Spada Law Group to uncover his strategic approach to legal marketing in the Hispanic community. Len shares his journey of evolving his law firm into a 100% plaintiff's personal injury firm with a significant focus on Spanish-speaking clients. Discover how Spada Law Group utilizes radio advertising, Spanish SEO, and community engagement to dominate their market. Len also discusses the critical role of print marketing in client retention and the importance of mentorship in the legal field. Tune in to gain valuable insights from a seasoned attorney who's successfully carved out a niche in a competitive market. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode of Sharp Strategies Sweet Success, I chat with Matthew Konecky, a personal injury, DUI, and criminal defense attorney in Florida. Join us as Matthew shares his insights on internal marketing strategies, including maintaining an extensive mailing list, leveraging both email and print newsletters, and turning personal stories into powerful engagement tools. We also dive into the challenges of marketing in the legal field, the importance of delegating tasks to specialists, and the impact of video content on platforms like YouTube. Tune in to learn how a balanced approach to marketing can help build and sustain a successful legal practice. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode of Sharp Strategies Sweet Success, I chat with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers. Cassidy shares her extensive experience in legal marketing, discussing the critical need for marketing systems and operations to scale effectively. We delve into the importance of balancing creative work with operational tasks, the challenges marketers face in law firms, and the value of project management. Cassidy also provides insights into managing vendor relationships, planning marketing strategies, and the nuances of referral marketing programs. Tune in for actionable advice on navigating the dynamic world of legal marketing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode of Sharp Strategies Sweet Success, I chat with Tony Albrecht of Contender, a lawyer turned LinkedIn expert. Tony shares his journey from practicing law in Missouri, Illinois, and Guam to mastering LinkedIn as a marketing tool. We dive deep into the art of crafting compelling hooks, the importance of specificity in posts, and the unexpected success of leveraging LinkedIn for professional growth. Tony also discusses the role of GPT in content creation and the long-term benefits of writing quality content. Tune in to learn actionable strategies for building a magnetic online presence and attracting high-quality referrals. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode of Sharp Strategies Sweet Success, I sit down with Brandon Osterbind, co-founder of Osterbind Law in Lynchburg, Virginia. Brandon and I discuss how he and his wife Kelly manage their law practice while raising four kids. We dive into their unique referral-based marketing strategies, the journey of building capacity to handle more cases, and the challenges of scaling up a legal practice. We also explore the impact of personal injury cases on the firm's growth and the effectiveness of newsletters and direct mailing in solidifying relationships with referring attorneys. Brandon shares his insights on hiring a marketing specialist to optimize efficiency and bolster the firm's outreach efforts. Join us for an insightful discussion filled with practical tips on law firm marketing and operational strategies. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode of Sharp Strategies Sweet Success, I chat with Lauren Hill, Marketing Director at Ben Glass Law. Join us as Lauren delves into her journey in legal marketing, starting from her PPC background to her current role. She shares invaluable insights on the nuances of marketing for personal injury versus ERISA disability, and the creative strategies involved in growing a law firm. We explore the importance of referral relationships, Google My Business, and the benefits of using Lead Docket for data-driven decision-making. Lauren also discusses the effectiveness of print marketing in building chiropractor relationships and her experience with launching Facebook remarketing campaigns. Tune in to gain actionable tips and learn how to navigate the dynamic landscape of legal marketing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode, I'm joined by Hunter Garnett, a personal injury lawyer from Huntsville, Alabama. We discuss the power and strategy behind using social media platforms like Facebook, TikTok, and LinkedIn to build a personal brand and generate referrals. Hunter shares his insights on maintaining community engagement, nurturing referral relationships, and using organic content to stay top of mind. We also touch on the challenges and benefits of using virtual assistants and the importance of authentic, quality content. If you're looking to enhance your firm's marketing strategy with a personal touch, this episode is for you. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
Before you clean house in your marketing department, hit play. In this solo episode of Sharp Strategies, Sweet Success, fractional CMO Tifiny Swedensky breaks down why so many law firm marketing teams struggle to deliver results—and why the problem might not be the person you hired, but the role you’ve put them in.Whether you’ve got a solo marketing coordinator or a lean in-house team, this episode will help you understand how to structure your department for better outcomes without hiring a full-time CMO or pouring more money into underperforming campaigns.Tifiny shares hard-earned insights from years of leading legal marketing teams and offers a clear roadmap for turning your existing team into a marketing engine that actually moves the needle. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode of Sharp Strategies, Sweet Success, I have a fascinating conversation with Rory Safir, an accomplished DUI defense attorney in Florida. We dive deep into his unconventional yet effective approach to LinkedIn marketing, emphasizing authentic engagement over rigid strategies. Rory shares his successes with Google local service ads and direct mail campaigns, providing valuable insights for criminal defense attorneys looking to generate leads and grow their practices. We also explore Rory's advanced certifications and expertise in forensic science, which add significant value to his DUI defense services. Follow along to learn how specialized marketing and continued education can set your legal practice apart from the competition. Don't miss this episode if you're keen on leveraging LinkedIn and other marketing techniques for your law firm! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode, I'm joined by Andrew Ayers, an esteemed attorney with a focus on estate planning and small business transactions, to discuss innovative legal marketing strategies. Andrew shares valuable insights on handling weird comments on social media, engaging clients through a YouTube channel, and the nuances of working with small business legal documents. He emphasizes the importance of legal preparedness for business owners and how his team uses various AI tools for efficiency. We also delve into his approach to generating and nurturing referrals, managing his team, and the benefits of AI in streamlining office tasks. Follow Sharp Strategy Sweet Success to learn how to enhance your legal practice with these advancements. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode, I'm joined by Michele Feilmeier, Marketing Director at Steffens Law Firm in Nebraska. Michele shares her recent success with a Facebook and Instagram campaign promoting a free ebook, revealing how they've acquired 20 leads in just two weeks. We discuss the intricacies of legal marketing, Michele's transition from healthcare to law, and the importance of handling paid ads and reviews in-house. Michele also gives insights into engaging content creation on TikTok and the significant impact of local service ads (LSAs). Tune in to hear about practical strategies to boost your law firm's marketing efforts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
In this episode, I'm pleased to be joined by Megan Grothman from Rankings.io. Megan shares her insights on how law firms can thrive in the competitive landscape of digital marketing, particularly with the aid of AI and SEO. We explore the importance of client reviews, local optimization, and community engagement. Megan explains how new technologies and strategies can level the playing field for smaller firms and underlines the significance of a client-first culture in obtaining reviews. We also discuss the shifting trends in communication preferences, from email to texting, and how law firms can adapt to these changes for better client interactions. Follow Sharp Cookie to learn how to implement these advancements for a successful legal practice. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
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