Canned the Marketing Podcast

The End of Canned? Sort Of. After 39 episodes, two live shows, 11 guests, countless marketing debates and more technical glitches than any podcast deserves, Steph Quantrill and Ben van Rooy are wrapping up Canned: The Marketing Podcast. But this isn’t a dramatic farewell episode, it's a debrief. From why they started the podcast after Cannes Lions, to what actually goes into producing weekly content, the pair unpack the highs, lows, surprises and lessons from a year of talking marketing...

Steph Quantrill and Ben van Rooy unpack the rise of food trends, cultural influence and why brands are obsessed with staying relevant. From matcha and bubble tea to Stanley Cups and Labubu, this episode explores how trends form, where they spread from, and why marketers often mistake short-term hype for long-term opportunity. Broadcasting from Japan and Melbourne, Ben and Steph compare the cultural influence of East versus West, debate whether brands should follow trends at all, and break dow...

Most marketers obsess over campaigns, but forget about the battleground of the shelf. In this episode Steph Quantrill and Ben van Rooy sit down with Matt Grantham, Creative Director at OnFire Design, to unpack why packaging is often doing more heavy lifting than your entire media budget. From supermarket psychology to category-breaking brands, Matt brings global experience across FMCG, challenger brands, and retail design. Matt breaks down the game of retail - survival, perception...

Some brands disappear. Others just go quiet. In this episode, Steph Quantrill and Ben van Rooy unpack the real mechanics behind brand comebacks. From failed revivals like Georgie Pie to cultural reinventions like Old Spice and Bonds, this is a forensic look at timing, culture, and brand equity. The importance of knowing what to bring forward and what to leave behind. What You’ll Learn in This Episode • Why nostalgia opens the door but doesn’t keep customers in the room • How...

Steph Quantrill and Ben van Rooy unpack one of the most overhyped and misunderstood areas in marketing, influencer marketing, or as Steph prefers, the creator economy. From Cannes trends to real-world campaigns, they explore why brands are still getting it wrong, where creators actually drive impact across the funnel, and why control is the enemy of effectiveness. If you’ve ever briefed an influencer and ended up with something painfully off-brand or overly scripted, this episode gets into th...