The Growth Protocol: Marketing and Tech with Good Wolf

AI video generation is exploding — and it’s rewriting the rules of marketing, content creation, and brand storytelling.In this fast-paced 5-minute episode, Lexi (Eden) and Anderson (Avery) break down how tools like Sora, RunwayML, and Pika Labs are giving businesses, creators, and startups the power to produce cinematic videos without big budgets, studios, or travel.We cover:Why AI video tools are flipping traditional production upside downHow brands can test dozens of creative concepts in a single dayReal examples of influencers generating travel content without leaving homeThe future of hyper-personalized video ads created automatically for every customerWhat this shift means for marketers, tech leaders, and small businessesIt’s high-energy, practical, and packed with insights on how AI is lowering the barrier to entry and making creativity the only limit.

Meet the next evolution of workplace automation — AI agents. In this episode, hosts Lexi and Anderson break down what makes these intelligent systems so much more than simple chatbots. From real-world use cases like automated meeting scheduling and customer service to their transformative impact on business operations, we explore how AI agents are reshaping the way we work.Discover what this means for entrepreneurs and small businesses, how these tools are creating new opportunities (and roles), and where the future of autonomous AI collaboration is headed. Plus, get practical advice on how to start integrating AI agents into your own workflows.Energetic, insightful, and easy to follow — this episode of The Growth Protocol dives into the tech that’s changing everything about productivity and innovation.

Lexi and Anderson dive into the wild, mind-bending future of marketing — from AI that knows you better than you know yourself to holographic shopping assistants and thought-driven ads. This fast-paced episode of The Growth Protocol explores how technology, neuroscience, and sustainability will redefine consumer behavior over the next two decades. It’s bold, fun, and a little eerie — the future of marketing as you’ve never imagined it.

Phishing scams are evolving fast—and catching more victims than ever. In this episode, we break down why phishing attacks are surging, the tactics cybercriminals use, and how you can protect yourself and your organization from the latest threats.

Anderson and Lexi go head-to-head on one of the most urgent shifts in digital marketing: Generative Engine Optimization (GEO) vs traditional SEO.In just 4 minutes and 23 seconds, they break down what GEO actually is, how it’s changing search, and what your business can do right now to stay ahead. With real examples, practical tips, and no fluff — this episode is a must-listen for marketers navigating the AI wave.

Are you talking about yourself when you should be talking to your customers? In this week's episode, hosts Lexi and Anderson dive deep into the art and science of creating brand messages that actually resonate with your target audience.You'll discover: • Why most businesses lead with features instead of benefits (and how to flip the script) • The "message mining" technique that uncovers your customers' authentic language • Simple A/B testing strategies that can double your conversion rates • How to maintain consistent messaging across all your touchpoints • Real examples of companies that transformed their results with better messagingPerfect for: Business owners, marketers, and entrepreneurs who want to stop blending into the noise and start connecting with the customers who matter most.

Artificial intelligence has officially entered the SMB chat. In this episode of The Growth Protocol, hosts Lexi and Anderson from Good Wolf Marketing & Technology explore how AI is transforming the way small and mid-sized businesses approach marketing—and why these tools are no longer just for enterprise-level budgets.From content creation and customer behavior insights to ad optimization, chatbots, and even financial forecasting, AI is helping businesses do more with less—faster, smarter, and more affordably than ever.What you’ll learn:How AI is making content creation faster and more effectiveWays small businesses can use AI to analyze customer behavior and trendsTips for using AI to reduce ad spend and increase ROIHow tools like chatbots and predictive models improve service and planningAI isn’t a future tool—it’s a current advantage. And it’s finally within reach for small businesses ready to scale with strategy.Learn more about how Good Wolf Marketing & Technology can help your business harness the power of AI at www.goodwolfcompany.com.

Cyberattacks aren’t just targeting large corporations anymore—small and mid-sized businesses are now on the front lines. In this episode of The Growth Protocol, hosts Lexi and Anderson from Good Wolf Marketing & Technology break down the critical cybersecurity threats facing SMBs and the simple, proactive steps you can take to protect your business.From the dangers of phishing scams and ransomware to overlooked essentials like multi-factor authentication and backup testing, this episode is your straightforward, actionable guide to staying secure in a digital-first world.What you’ll learn:Why SMBs are prime targets for cybercrimeThe number one threat vector hackers exploit (and how to shut it down)Tools and tactics every small business should implement nowWhy backups, updates, and training are your best defenseWhether you're a founder, marketer, or tech lead—this episode will help you build a stronger, safer foundation for business growth.Visit www.goodwolfcompany.com to learn how Good Wolf can help your business grow securely.

AI isn’t just for tech giants anymore. In this episode of The Growth Protocol, Lexi and Anderson break down real-world AI tools that small and mid-sized businesses can use right now to boost efficiency, output, and customer experience.From ChatGPT and Jasper to AI-powered CRMs and smart analytics, we explore how AI is becoming every team’s secret weapon — not to replace people, but to empower them.If you're ready to work smarter and deliver more value with less effort, this episode is your blueprint.

In this episode of The Growth Protocol, Lexi and Anderson break down practical, budget-friendly strategies to help small business owners boost their local visibility fast.From optimizing your Google My Business listing and earning reviews to building authentic partnerships, getting involved in the community, and running hyper-local social media campaigns — you’ll walk away with actionable steps you can implement today.If you’re ready to drive more foot traffic, build trust, and grow your local customer base, this episode is your playbook.