Teacher Business School: TPT, Homeschool, & Beyond

How to Grow Your TPT Store with the Resource Academy: What’s Inside + Real Success Stories!Are you ready to finally start seeing real results with your Teachers Pay Teachers store? In this episode, Lindsay dives deep into The Resource Academy (and a way to get 50% off!) - her signature program designed to help teacher-authors go from overwhelmed to thriving! Whether you're a total beginner or you've had your store for years but still aren't making consistent sales, Lindsay breaks down exactly what’s included, who it’s for, and why it works. PLUS, you’ll hear directly from real members who share the incredible growth they’ve seen since joining. If you’ve been on the fence, this is your sign to take the next step toward success!Key Discussion Points:[0:21] – What is The Resource Academy, really?Lindsay explains why free content can only get you so far and why accountability, strategy, and expert feedback are game-changers.[3:43] – What’s Inside the Program?From tutorials on using Canva and PowerPoint to over 30 types of resources you can create - everything from scavenger hunts to escape rooms is covered![5:41] – The Real Secret: How to Sell on TPTLearn how the course helps you set up a store that actually converts - think SEO, thumbnails, product descriptions, previews, and more.[6:20] – Insider Bonuses You’ll LoveTRA includes exclusive commercial-use clipart and fonts, Q&As with tax and legal pros, SEO training with Seller Spy, and access to a game-changing accountability group.[8:11] – Who the Program is For (Spoiler: It’s Not Just for Beginners!)Lindsay outlines how TRA helps both newbies and seasoned sellers level up their stores and get consistent daily sales.[9:39] – TRA Member Spotlights: Real Success StoriesHear inspiring testimonials from actual members who’ve had four-figure months, 300% sales increases, and newfound confidence in their TPT journey!Resources Mentioned:Check out my free training  Check out testimonials from TRA members Connect with Lindsay:Instagram: @lindsaybowdenYouTube: Lindsay Bowden YouTube ChannelWebsite: www.lindsaybowden.com

How to Sell Resources Online: Join Lindsay’s Free 3-Day Challenge to Kickstart Your Teacher BusinessThinking about selling your teacher, homeschool, or tutoring resources online - but not sure where to start? In this episode, Lindsay Bowden shares all the juicy details about her FREE 3-day challenge designed specifically for educators who want to turn their experience into income.Whether you're a teacher, homeschool parent, librarian, or tutor, you'll discover the step-by-step process to create and sell your first digital product using tools you probably already have. And guess what? There’s even a chance to win a cash prize! This is the final challenge of the year - don’t miss it!Key Discussion Points:(0:00) What the Challenge Is and Who It’s ForLindsay kicks things off by explaining who this free challenge is designed for - anyone with educational experience ready to create consistent income online.(1:00) What Makes This Challenge So EffectiveLearn why this challenge is more than just a training - it’s action-packed and built around doing, not just watching.(2:26) Day 1: What to Sell as an EducatorLindsay walks through how to choose the right product to sell and even shows you how to create a reusable activity for any grade or subject area.(3:16) Day 2: Where to Sell and Legal Must-KnowsFind out why Teachers Pay Teachers is the best place to start, and get clarity on common legal concerns like copyright and trademark.(4:15) Day 3: How to Sell Like a Pro on TPTWith over $300K in TPT sales, Lindsay shares her expert insights on keywords, visuals, and common mistakes to avoid so you can list your product with confidence.(5:01) Bonus: Win a Cash Prize!Complete all 3 challenge action steps and you could win a cash prize! Plus, get access to a supportive Facebook group for feedback and communityResources Mentioned:Check out my free challenge Connect with Lindsay:Instagram: @lindsaybowdenYouTube: Lindsay Bowden YouTube ChannelWebsite: www.lindsaybowden.com

Investing in Your TPT Business: Why It’s a Game-Changer for Your GrowthAre you hesitant to invest in your Teachers Pay Teachers (TPT) business? You’re not alone - and this episode is here to help you shift your mindset! In this episode, Lindsay Bowden shares her personal journey from a budgeting teacher to confident business owner who understands the power of investing in growth. Whether you're just starting your TPT store or you've been DIY-ing for years with minimal results, Lindsay breaks down why strategic investments in coaching, training, and support are essential to scale faster and with less stress.Key Discussion Points:[0:00] – Shifting from Saver to Smart InvestorLindsay opens up about her frugal mindset as a former high school math teacher and how it took a mindset shift to view business expenses as investments, not just costs.[1:18] – The Trap of DIY and Why It Slows You DownLindsay reflects on her early days of doing everything alone - websites, ads, product creation - and how it cost her valuable time and results.[2:38] – The First $60 That Changed EverythingHow a $60 TPT Premium Membership felt like a big leap - and ended up paying off big time. This moment helped Lindsay realize that investing leads to return.[4:09] – “Who Not How” and the Power of Asking for HelpDiscover how the book Who Not How helped Lindsay understand the importance of hiring, getting coaching, and letting go of the "do it all yourself" mentality.[6:16] – The Resource Academy Difference: Feedback + AccountabilityLearn why Lindsay's program isn’t just another course - it’s a full support system with step-by-step guidance, direct feedback, and monthly challenges to keep you moving forward. Start by watching her free training! [7:43] – “When You Pay, You Pay Attention”Lindsay shares one of her favorite business lessons: free resources won’t get you as far as paid ones, because investment increases commitment.[9:04] – Can You Afford to Stay Stuck?A powerful reframe: instead of asking if you can afford to invest, ask if you can afford to keep getting zero results in your TPT store.[10:49] – Investing Impacts More Than Just Your BusinessFrom setting boundaries to building a team, Lindsay explains how investing in her business has improved every area of her life.Resources Mentioned:Check out my free teacher training Connect with Lindsay:Instagram: @lindsaybowdenYouTube: Lindsay Bowden YouTube ChannelWebsite: www.lindsaybowden.com

How to Scale on TPT: 10 Advanced Tips to Take Your Store to the Next LevelReady to go beyond the basics and truly scale your Teachers Pay Teachers store? In this episode, Lindsay shares 10 actionable and advanced strategies that will help you grow your TPT business like a pro. Whether you’re a full-time teacher with limited hours or already earning consistent income and ready to expand, this episode is packed with tips to help you scale smarter - not harder. From streamlining your product uploads to branching out to other platforms, this is your step-by-step guide to sustainable TPT growth.Key Discussion Points:[1:00] Add More Products With a SystemCreating more products is the #1 way to scale—but it has to be intentional. Lindsay shares how to create a consistent schedule and build a system with tools like Airtable to track your workflow.[4:20] Focus on Product Lines and BundlesLearn how to identify your bestsellers and turn them into product lines and bundles to increase your earnings and offer more value to your customers.[5:40] Invest in SEO ToolsLindsay breaks down her favorite SEO tools like SellerSpy, Mr. Joel’s Seller Tools, and SEO Mantis and explains how they can help you find better keywords, boost your product visibility, and increase sales.[6:20] Use Monthly Data to ImproveStop obsessing over daily stats. Instead, implement a monthly data check and learn how to make strategic decisions that actually move the needle in your store.[7:48] Consider Hiring a VA (Virtual Assistant)Free up your time by outsourcing tasks like covers and uploads. Lindsay shares how hiring a VA helped her scale more quickly and where you can find a great one.[9:14] Start and Grow an Email ListStarting an email list is Lindsay’s #1 recommendation for off-TPT marketing. Get your audience off the platform so you can communicate directly about sales, new products, and more.[10:00] Expand to New PlatformsOnce your TPT store is thriving, explore selling on Etsy or your own website with tools like WooCommerce. Lindsay shares how she transitioned and how a VA helped streamline the process.[11:39] Boost Traffic with Pinterest & Social MediaFind out how Pinterest, Instagram, TikTok, and Facebook groups can bring new eyes to your store. Lindsay recommends choosing one platform to master and shares what works best depending on your stage and niche.[14:02] Try YouTube to Add Value & VisibilityEspecially great for classroom teachers, YouTube can help you add value to your resources and drive traffic. Lindsay shares how she used video lessons to increase the value of her products.Resources Mentioned:Check out my free teacher training (https://lindsaybowden.com/training) Check out SellerSpy (https://sellerspy.co/?via=lindsay) Check out my episode with the creator of SellerSpy,

From Teacher to TPT Success Story: How Ashlee Built a Thriving Store While Teaching Full-TimeIn this inspiring episode, Lindsay chats with Ashlee, a full-time fourth grade teacher, single mom, and powerhouse TPT seller behind Ms Gamification. Ashlee shares how she turned her passion for creating fun, standards-aligned resources into a growing online business - all while juggling teaching, motherhood, and building her store late at night.You’ll hear how Ashlee overcame her fears about copyright, found her niche with gifted learners, made her first four-figure month, and why joining The Resource Academy was the game-changer she didn’t know she needed. This episode is packed with encouragement, strategy, and motivation for every teacher dreaming of building a business on their own terms!Key Discussion Points:(1:49) Ashlee’s Background & Teaching JourneyMeet Ashlee - fourth grade ELA teacher, mentor, and creative mind behind Ms Gamification. She shares how she keeps reading fun in her classroom and why gamification became her niche.(4:22) Finding Her TPT Niche with Gifted StudentsAshlee explains the market gap she noticed - lack of engaging, standards-based activities for gifted early finishers - and how that insight fueled her store’s success.(5:21) Her First Attempt at TPT (and What Stopped Her)Hear the honest story of how confusion around copyright and flattening stalled Ashlee’s first TPT effort - and what finally helped her move past it.(7:56) Why She Joined the Challenge & Invested in HerselfAfter becoming a new mom and facing financial pressure, Ashlee took a leap and joined Lindsay’s challenge. Her mindset? “There’s no other option. I will make this work.”(11:17) Her First 3-Figure Month & Color by Number Best-SellerDiscover how a single resource created during Lindsay’s challenge turned into a top seller, and how Ashlee made $200 her very first month with real strategy.(15:41) Growing Her Store with Monthly ChallengesLearn how The Resource Academy’s monthly product challenges helped Ashlee create some of her most popular resources - including ELA choice boards that sell daily!(18:56) Hitting Her First 4-Figure Month (Thanks, Easter!)Surprise! Ashlee’s Easter-themed resources led to her first $1,000+ month. She talks pricing, bundling, and why teachers do buy high-value products.(21:54) Stats That Show Her Store’s GrowthAshlee shares the numbers: from 2,000 to 6,000+ views in a year, constant cha-chings, and higher-performing previews thanks to Lindsay’s course updates.(24:46) How She Balances TPT with Full-Time Teaching & MotherhoodGet a peek into Ashlee’s real-life schedule as a teacher and single mom - working after bedtime and staying up late to build her dream. No excuses, just consistency.(28:54) Ashlee’s Heart for MentorshipLearn how Ashlee gives back by mentoring new teachers - impacting not just her students, but classrooms all across her school.Resources Mentioned:Check out my free teacher training Check out Ashlee’s TPT store - Ms Gamification...

How to Design Scroll-Stopping TPT Covers and Thumbnails That SellYour product may be amazing - but if your TPT covers and thumbnails don’t catch a buyer’s eye, you’ll lose the sale. In this episode, Lindsay breaks down exactly how to create scroll-stopping, professional, and high-converting visuals for your Teachers Pay Teachers store. From design principles to live audits of real Resource Academy student listings, you’ll walk away knowing exactly how to elevate your covers and thumbnails for more clicks and more sales!In this episode, we’ll discuss:[1:18] Why Covers and Thumbnails MatterLindsay explains how your cover photo and thumbnails impact click-throughs and why they’re just as important as keywords.[2:46] Essential Elements of a Strong Cover PhotoLearn Lindsay’s checklist for high-performing covers: bold, legible fonts, contrast, mock-ups, value grabs, and more.[4:57] What to Include (and Not Include)Discover what makes your product irresistible with strategic elements like value grabs (e.g., “Includes 100 worksheets!”), and whether your logo should be on the cover.[6:47] Real-Time Cover Audits from Resource Academy MembersLindsay walks through actual TPT covers and thumbnails from her students, offering specific, actionable feedback on how to improve clarity, branding, and visual appeal.Resources Mentioned:Teachers Pay Teachers Check out my free training! Coolors Contrast Checker  Canva Connect with Lindsay:Instagram: @lindsaybowdenYouTube: Lindsay Bowden YouTube ChannelWebsite: www.lindsaybowden.com

Understanding Sales Tax for TPT SellersSales tax for digital products can feel intimidating - but it doesn’t have to be! In this episode, Lindsay breaks down the essentials of sales tax for Teachers Pay Teachers sellers in plain English. You’ll learn when TPT collects sales tax for you, what “nexus” means, the thresholds that might require you to take action, and how to check your own sales reports. Whether you’re a brand-new seller or scaling into the six figures, this conversation will help you feel confident and prepared - without the panic.In this episode, we’ll discuss:[0:56] Wait… Sales Tax Isn’t the Same as Income Tax?Let’s clear this up right away - sales tax and income tax are totally different beasts. Lindsay is sticking to sales tax today, but you can listen to a past interview with Emily Bryant if you need the income tax scoop.[1:54] How TPT Has Your Back (Most of the Time)“Marketplace facilitation” sounds fancy, but it just means TPT is doing the heavy lifting for you - collecting and sending sales tax where it needs to go. New seller? You can probably breathe easy… for now.[2:59] The Mysterious World of NexusNexus is basically the “you’ve sold enough here, now you’ve got homework” point. Lindsay breaks down the $100k sales rule, the 200 transaction rule, and why the numbers aren’t the same everywhere.[4:01] A Free Guide So You Don’t Have to Memorize 50 RulesYou don’t need to be a tax law encyclopedia. Grab Lindsay’s free state-by-state nexus guide and let the chart do the remembering for you.[5:10] How to Check If You’re on a State’s RadarLog into TPT, tweak a couple settings, pull up your sales report, and boom - you’ll know exactly where you stand. Lindsay walks you through it click-by-click. You can also use TPT’s Tax FAQ page to help answer your questions. [6:07] Hit Nexus? Here’s Your Calm, No-Panic PlanNo need to freak out. You’ll just register for a sales tax permit, maybe file a return, and keep selling. Plus, why you probably won’t owe a penny in back taxes on TPT sales.[8:21] For My Friends Outside the U.S.Selling into the U.S. from another country? Lindsay touches on VAT and GST, how to check your country’s thresholds, and where to find the info you need without losing your weekend.Resources Mentioned:Grab my TPT Sales Tax guide hereCheck Out my Interview with Emily BryantTPT Tax FAQConnect with Lindsay:Instagram: @lindsaybowdenYouTube: Lindsay Bowden YouTube ChannelWebsite: www.lindsaybowden.com

How to Start a TPT Store from Scratch (Even If You're Totally New!)If you lost your TPT store today - or you’re starting one from scratch - what would you do first? In this episode, Lindsay walks you step-by-step through exactly what she would do to build a thriving TPT business from the ground up. Whether you’re brand new or feeling stuck with just a few products in your store, this episode is packed with strategy, encouragement, and actionable next steps to get you moving forward fast!In this episode, we’ll discuss:(0:00) Where to Begin (Hint: Not With a Logo!)Lindsay explains why branding shouldn’t be your first step - and what to focus on instead if you want to make sales quickly.(2:12) How to Build a Simple, Cohesive BrandLearn how to pick high-contrast colors and easy-to-read fonts that make your resources recognizable and repeat-purchase-worthy. Coolors is a great tool to use when looking for branding colors. (3:22) The Most Important Thing: High-Quality ProductsDiscover the fastest way to get started with product creation (even if you’re not in the classroom right now) and why quality always wins. Check out my free training to get you started. (5:00) The Power of Keywords & How to Use SellerSpyLindsay shares her go-to strategy for getting your products found in search and explains why TPT is not too saturated. Want even more insight? Check out my interview with Colleen Swanzey, the creator of SellerSpy! (6:13) Creating Scroll-Stopping VisualsFrom cover photos to thumbnails and previews, Lindsay teaches you how to stand out and stop the scroll with professional, eye-catching images.(9:00) Why You Need a Mentor (and Why Free Isn’t Always Better)Lindsay gets real about the importance of investing in yourself and explains how mentorship and feedback make all the difference in success on TPT. Resources Mentioned:Teachers Pay TeachersCoolorsCheck out my free TPT trainingSellerSpyCheck out my interview with Colleen SwanzeyCanvaConnect with Lindsay:Instagram: @lindsaybowdenYouTube: Lindsay Bowden YouTube ChannelWebsite: www.lindsaybowden.com

7 Proven Strategies to Scale Your TPT Business Beyond the Marketplace In this final episode of the Summer Series, I’m wrapping up with a powerful, action-packed guide to help you scale your teacher business beyond TPT.  First, if you want help with setting up a digital product, designing a sales page, and building a funnel that works, my Hey, Digital Product Playbook walks you through the exact steps to bring your product to life and get it ready to sell. If you’ve been wondering how to grow your audience, boost traffic, and sell your created product outside the marketplace, this episode is your next step. I share 7 strategic marketing channels - plus insider tips on how to choose the right one for your lifestyle and goals. Whether you’re a classroom teacher, tutor, or homeschool mom, this episode is your permission slip to go all in and grow something amazing. (1:01) Why Email Is a Non-Negotiable Your email list is the foundation of your business. I explain why it's critical to build one - and how everything else builds on top of it. (1:51) Strategy #1: Instagram I talk about how I’ve grown on Instagram by posting daily, leveraging reels, using ManyChat for automation, and staying laser-focused on niche content. (3:06) Strategy #2: PinterestA free, long-term traffic driver - especially great for your TPT store, freebies, and email list. Bonus: link to a Pinterest-focused episode is included! (3:40) Strategy #3: TikTokShort-form video content is trending, and I share how to stay on-brand while growing your audience through relatable and educational content. (3:55) Strategy #4: Blogging From my own beginnings in blogging and Pinterest to long-term SEO results, I outline how blog content still drives traffic years later. (4:34) Strategy #5 & #6: YouTube and Podcasting Two powerful forms of long-form content. I talk about the benefits of repurposing content for both platforms - and how she started small. (5:28) Strategy #7: Facebook GroupsGreat for building community and collecting emails, I share how a Facebook group can nurture your audience and create a warm market for your products. Resources Mentioned:  My Email Marketing Course  Instagram  Check Out ManyChat  Pinterest  TikTok  Check Out My Video on Why You Need a Blog  Check Out My Interview with Jenny...

Expand Beyond TPT: How to Create and Sell High-Ticket Digital Products In this power-packed episode of our Summer Series: How to Start a Teacher Business from Scratch, we’re diving deep into what’s next after Teachers Pay Teachers (TPT). Lindsay shares practical and inspiring strategies to help you expand beyond TPT by creating higher-ticket digital products like mini courses, eBooks, and toolkits. Whether you want to stay in the teacher niche or pivot into something entirely new, this episode is your permission slip to dream bigger—and make more!  0:14 – TPT Is Just the Beginning Lindsay encourages listeners to view TPT as a launching pad—not the destination—and introduces the concept of expanding into other digital offers. 1:21 – High-Ticket Product Ideas for Teachers Learn the difference between low-cost TPT resources and products priced at $47–$97. Lindsay shares examples like eBooks, workshops, and mini courses. 2:42 – 10 Teacher-Specific Product Ideas From a First-Year Teacher Survival Guide to a Math Workshop Made Simple Mini Course, get inspired with real examples tailored for educators. 3:26 – Pivoting to a New Niche You’re not limited to education! Lindsay empowers you to explore niches like gluten-free cooking, small business tools, or even gardening. 4:47 – Where & How to Sell Your Products Discover platforms like Flodesk Checkouts and how Lindsay uses them to host and sell products outside of marketplaces like TPT. 6:00 – Your Action Step: Pick a Niche and Go All In Before promoting your product, you need to be clear on your niche. Lindsay shares how to gain clarity and stay focused for maximum impact. Resources Mentioned:  100 Digital Product Ideas (https://lindsaybowden.com/100)  Hey Digital Product (https://lindsaybowden.com/playbook)  Flodesk (https://flodesk.com/c/LINDSAYBOWDEN) Listen to the Previous Summer Series Episodes: Summer Series Episode 1 (https://lindsaybowden.com/podcast/ss1/)  Summer Series Episode 2 (https://lindsaybowden.com/podcast/ss2/)  Summer Series Episode 3 (https://lindsaybowden.com/podcast/ss3/) Summer Series Episode 4 (https://lindsaybowden.com/podcast/ss4/) Summer Series Episode 5 (https://lindsaybowden.com/podcast/ss5/) Summer Series Episode 6 (a...

Expand Beyond TPT: Where (and How) to List Your Teacher Resources Next Wondering if you should start listing your resources somewhere other than TPT? In this Summer Series episode, Lindsay shares her personal journey and expert advice on how to successfully expand beyond Teachers Pay Teachers (TPT). She breaks down the pros and cons of popular platforms while giving you actionable strategies to grow your teacher business smartly and sustainably. If you're ready to multiply your income streams and take back control of your business, this episode is for you!   [0:43] Start Here First: Build an Email List Lindsay emphasizes why having an email list is more important than jumping to another platform right away - and what the order of operations should really be. [1:13] WooCommerce + WordPress = A Scalable Combo Lindsay explains how WooCommerce works, how she uses it on her own https://wordpress.org/, and why it’s a great starting point if you already have your own website.          ** Note on WordPress: To use plugins like WooCommerce, you’ll need the self-hosted                 WordPress.org version, which requires paid hosting (such as Bluehost). While WordPress           may seem free, full functionality comes from the hosting plan. [3:00] The Key Difference: TPT Traffic vs. DIY Marketing Learn why TPT brings built-in traffic while platforms like WooCommerce and Shopify require your own marketing efforts - and how Pinterest and SEO can help. [3:58] Shopify: An Easier (but Paid) Alternative Shopify’s user-friendly setup might be a great fit if you don’t want to deal with WordPress - Lindsay shares her experience using Shopify and why she ultimately switched. [4:40] Other Marketplace Options: Made By Teachers, Classful & More Lindsay talks about other emerging teacher resource marketplaces and why it doesn’t hurt to diversify your listings. [5:08] Etsy for Teacherpreneurs: Is It Worth It? Thinking about selling classroom decor or printables on Etsy? Lindsay breaks down the fees, audience types, and which products perform best. [6:07] Start Small and Systematize Instead of uploading everything at once, Lindsay recommends starting with 10 - 50 products and using a VA to help - plus how she uses Airtable to keep it all organized. Resources Mentioned:  Check out my Email Marketing Course  Wordpress   Shopify   Made by Teachers  Classful  Etsy  Airtable 

Why Starting an Email List is the #1 Next Step After Your First TPT Sale   You've made your first TPT sale - woohoo! 🎉 Now what? In this power-packed summer series episode, Lindsay breaks down why starting an email list should be your very next move. Learn the exact steps to set up your list, grow it strategically, and use it to increase sales in your TPT store. Whether you’re brand new to email marketing or already dabbling but feel stuck, this episode will give you the clarity and confidence to start strong!   [0:34] Why Email Marketing Changes the Game Lindsay shares how email marketing has been the key to scaling her business to over $2 million in sales - and how it’s now the main way she launches new products and drives TPT sales.   [2:00] Want to Go Deeper? Join Lindsay’s Email Marketing Course Inside this email marketing program made just for TPT sellers, you’ll get video tutorials, templates, and strategies to set up your list, create powerful automations, and grow with confidence.   [2:58] Choose the Right Email Service Provider  Lindsay breaks down your options: Flodesk, Kajabi, and Kit (formerly ConvertKit). Flowdesk is her favorite for its ease of use, flat monthly pricing, and templates - perfect for TPT sellers just starting out.   [4:53] Buy a Domain for Your Biz Email You'll need a custom domain like yourstore.com to set up a professional email address. Lindsay recommends Bluehost for affordable domains and optional website hosting.   [7:00] Set Up a Professional Email Inbox Don't send marketing emails from Gmail or Yahoo - those get flagged as spam! Use your domain email (like hello@yourstore.com). Lindsay recommends setting up your inbox with Google Workspace. [7:59] Create a Lead Magnet (Freebie!) Lindsay explains how to design a valuable, exclusive freebie that directly relates to your TPT store and leads to paid products.  Pro tip: Don’t just offer a freebie already in your store - make it special for your email subscribers! [9:49] Build Forms and Automations in Flodesk Create a sign-up form and a workflow (a.k.a. automation) so subscribers get your freebie instantly - and then keep hearing from you with nurturing emails that lead to more sales! Resources Mentioned:  Join My TPT Email Marketing Program  Use Bluehost for Your Domain  Try Out Flodesk!  Try Out Kajabi!  Check Out...

How to Future-Proof Your Business: Smart Income Strategies for Teacherpreneurs   In this powerful episode of the Summer Series, Lindsay dives into why it’s crucial for teacher business owners to diversify their income streams. Whether you're just starting on Teachers Pay Teachers (TPT) or you're ready to expand beyond it, Lindsay shares practical steps to help you future-proof your business. From starting an email list to creating low-ticket digital products, you'll walk away with actionable ideas to protect and grow your online income—no matter what platform changes come your way.   [0:32] Why Relying Only on TPT Isn't Enough Lindsay explains the risks of putting all your income in one basket and why TPT, while amazing, shouldn't be your only income stream. [1:32] The Power of Email Marketing Learn why an email list is Lindsay’s #1 predictor of online business success and how she grew hers to over 90,000 subscribers.   [3:10] How One Email Generated $1,400 in One Day Lindsay shares a real-life example of an email that led to major TPT sales during a seasonal promotion. [4:18] Beyond TPT: Creating Low-Ticket Digital Products From mini courses to ebooks, discover how to expand your business with products priced under $97 - and why they work so well. [6:16] Want to Leave TPT Behind? Here's Your Game Plan If TPT isn't your thing, Lindsay maps out how to build a profitable business around any niche (think parenting, art, gardening, and more!). Resources Mentioned: Join My TPT Email Marketing Program  Grab my list of 100+ Digital Product Ideas  Listen to the Previous Summer Series Episodes: Summer Series Episode 1  Summer Series Episode 2  Summer Series Episode 3  Summer Series Episode 4 Connect with Lindsay: Instagram: @lindsaybowden YouTube: Lindsay Bowden YouTube Channel Website: www.lindsaybowden.com Ready to secure your teacher business for the future? Start building your email list, explore low-ticket digital products, and don’t miss next week’s episode where Lindsay breaks down exactly how to start your list from scratch.  

How Much Can You Really Make on TPT? Real Income Numbers + Success Stories   Is it still possible to make money on Teachers Pay Teachers - even if you’re just starting out? In this episode, Lindsay gets real and raw about how much she’s earning on TPT (spoiler: it’s impressive!) and shares inspiring success stories from The Resource Academy members who are generating real income—even in their first month! If you’re curious about whether TPT is still worth it, this episode will fire you up and show you what’s possible with the right strategy and training.   [01:31] Lindsay’s Income Breakdown (12-Month Overview): From updating her store in late 2024 to hitting $5,700+ in April 2025, Lindsay shares her exact monthly earnings and what changed when she took her own advice. [02:57] The Power of a Strategic Store Refresh: Learn how using Seller Spy and updating thumbnails, covers, and descriptions helped Lindsay turn her TPT store around - and how it can do the same for you. [06:05] Real Results from Resource Academy Members: Hear inspiring income wins from teachers just like you! [07:46] Why Training is Non-Negotiable for TPT Success: If your store isn’t making sales, Lindsay explains why lack of training - not market saturation—is usually the problem. [08:19] Get Found in Search with SEO + Seller Spy: Lindsay shares how low-competition keywords and optimized titles/descriptions helped boost her TPT views - and how you can do it too. [09:07] Why Covers, Thumbnails, and Descriptions Really Matter: Your product’s first impression is everything! Lindsay talks about the visuals and copy that convert browsers into buyers. [10:45] Pricing Strategies That Actually Work: Don’t guess your price! Lindsay explains how to do simple market research to price your resources just right. Resources Mentioned: Seller Spy  Check Out My Free 3-Day Challenge  Check Out The Resource Academy  Listen to My Interview with Colleen Swanzey, the Creator of Seller Spy   Listen to What Happened When I Updated My TPT Store Products  Listen to the Previous Summer Series Episodes: Summer Series Episode 1  Summer Series Episode 2  Summer Series Episode 3  Connect with Lindsay: Instagram: @lindsaybowden YouTube: Lindsay Bowden YouTube Channel Website:

How to Create Resources That Actually Sell on TPT   If you've ever wondered how to create educational products that actually sell, this episode is for you! Lindsay breaks down her proven strategies for developing high-quality teacher resources that solve real problems and bring consistent income. Whether you're just starting out or looking to level up your TPT store, this episode is packed with actionable advice from someone who has built a top 1% store with nearly $300K in sales. Learn how to design with purpose, understand your audience’s needs, and boost your repeat buyers!   [0:44] What Makes a Resource Sell Start by creating resources that solve a specific, immediate classroom problem - like aligning to a single skill or standard. [2:23] Create What You Know Use your own teaching experience as inspiration. The best-selling resources often come from real classroom needs. [4:02] Get Repeat Buyers by Making It Easy Lindsay shares how ease of use - like print-and-go worksheets, answer keys, and optional video lessons - keeps customers coming back. [7:53] Add Video Lessons to Boost Value Lindsay shares her process for creating video lessons using Notability and her iPad — making her resources even more classroom-ready. [11:01] Design Resources Like a Pro Get tips on using PowerPoint, Canva, and layout tools to create polished, accessible, and professional-looking products. [12:02] Follow the Data - What’s Selling Best? Use your TPT dashboard to see which products convert well, then turn them into bundles or full product lines. [14:09] Differentiate for More Value Lindsay explains how adding multiple levels of difficulty (and print + digital versions) helps meet classroom needs and increases product value. [14:48] Batch Your Content by Topic or Type Save time and create better bundles by batching your resources - like building a whole unit or several versions of an activity at once. Resources Mentioned:  Check Out My Free 3-Day Challenge  Listen to the first episode of the Summer Series  Listen to the second episode of the Summer Series Connect with Lindsay: Instagram: @lindsaybowden YouTube: Lindsay Bowden YouTube Channel Website: www.lindsaybowden.com Ready to turn your teaching knowledge into a thriving digital product business? 🎉 Join Lindsay’s FREE challenge starting Monday to learn how to create and sell high-quality teacher resources step by step!  

Why TPT is the Best First Step for Your Teacher Business    In this episode of the Teacher Business School Summer Series, Lindsay shares exactly why Teachers Pay Teachers (TPT) is the smartest and simplest first step for starting your teacher business. She walks you through the top reasons she still recommends TPT after years of success, tackles misconceptions about fees, and even compares TPT to platforms like Etsy, Shopify, and your own website. Whether you’re just getting started or need a reminder of why TPT works, this episode is packed with truth and motivation!   [0:00] Welcome to the Summer Series Lindsay kicks off the episode with a reminder to listen to last week’s mindset episode and shares why this summer series is your step-by-step guide to building a teacher business from scratch. [0:52] Why TPT Is the Best First Step She outlines three powerful reasons TPT should be your starting platform: built-in traffic, customer service support, and automated sales tax handling. [2:30] Be Generous with Your Freebies Lindsay explains why your first resource should be high-quality, even if it’s free, and how generosity leads to long-term success. [4:35] Can You Really Make Money Selling $5 Products? Using real math examples, Lindsay shows how consistent TPT income adds up—and shares how she makes $5K/month passively. [5:09] TPT vs. Etsy: Let’s Bust the Myths She breaks down the real differences in fees, audiences, and support between TPT and Etsy, including her personal revenue comparison. [7:27] What About Selling on Your Website or Shopify? Lindsay compares TPT to selling on your own site or Shopify, revealing why she still recommends TPT first—even with 30K+ monthly visitors to her site! [9:16] Free 3-Day Challenge to Get Started Get all the info on Lindsay’s upcoming free challenge where you’ll learn how to list and sell your first product the right way. Resources Mentioned: Check Out My Free 3-Day Challenge Listen to the first episode of the Summer Series Listen About How I Still Made Sales Without Adding New Products Connect with Lindsay: Instagram: @lindsaybowden YouTube: Lindsay Bowden YouTube Channel Website: www.lindsaybowden.com This summer is your moment to shift from giving it all away to building a profitable, purposeful teacher business. Hit play every Wednesday, make those mindset shifts, and start treating your business like the real deal it is. Don’t forget to follow Lindsay on Instagram for behind-the-scenes tips and motivation all summer long. Let’s build something amazing together!  

The Selling Mindset Shift Every Teacherpreneur Needs This Summer    Welcome to the kickoff of Lindsay Bowden’s Summer Series - a special 9-week journey where you'll learn how to build and grow your teacher business step-by-step! In this powerful first episode, Lindsay dives into something she usually doesn’t talk much about - mindset - specifically, the mindset shift around selling. If you’ve ever felt guilty about charging for your resources or stuck in the “give everything away for free” teacher trap, this episode will change everything. Get ready to reframe how you think about selling and discover why selling is serving.   [0:00] Introducing the Summer Series: Lindsay explains why she’s releasing episodes all summer long and who this series is for - teachers, tutors, homeschool parents, and anyone ready to start (or grow) a teacher business. [2:00] The Truth About Mindset: Despite preferring step-by-step strategies, Lindsay reveals why a mindset shift is the essential first step to success - and why she’s starting the series here. [2:59] The Big Shift: Selling Isn’t Selfish: Lindsay unpacks how many educators feel guilty about selling, but she emphasizes that making money is not only okay - it’s necessary and powerful. [5:20] Teachers Supporting Teachers: Lindsay tackles the systemic issue of underfunded classrooms and encourages teachers to support each other through paid resources that actually work. [9:00] Treat It Like a Business, Not a Hobby: Learn how Lindsay’s mindset - and income - transformed when she started investing in training and stopped treating her business like a side hustle. Additional Resources: Free TPT Training Connect with Lindsay: Instagram: @lindsaybowden YouTube: Lindsay Bowden YouTube Channel Website: www.lindsaybowden.com This summer is your moment to shift from giving it all away to building a profitable, purposeful teacher business. Hit play every Wednesday, make those mindset shifts, and start treating your business like the real deal it is. Don’t forget to follow Lindsay on Instagram for behind-the-scenes tips and motivation all summer long. Let’s build something amazing together!  

3 Summer Paths to Make Money as a Teacher Business Owner   Ready to make the most of your summer break and grow your teacher business? In this short and powerful episode, Lindsay Bowden shares three strategic paths you can take—whether you’re just starting out or ready to scale your TPT store. From creating your first resources to building an email list that sells, this episode helps you plan a profitable and productive summer. You’ll walk away knowing exactly what step to take next based on where you are in your business journey!   (0:10) Give Yourself Grace + Rest First Lindsay reminds teacher business owners—especially the hard-working, high-achievers - to rest and recharge before diving into business-building mode. (1:03) Path #1: Starting from Scratch New to the teacher business world? Tune in to Lindsay’s brand-new Summer Podcast Series with 9 bite-sized episodes on how to launch your business from zero. (1:50) Path #2: Less Than 10 Products? Upload Time! If you’ve started a store but haven’t made sales or uploaded many products, summer is your time to focus on quality uploads, planning bundles, and growing your catalog. (2:27) Path #3: Made a Sale? It’s Time to Start Email Marketing For teacher sellers with at least 10 products and a sale under their belt, Lindsay is launching Email for TPT, a 9-week program including live Zoom calls to help you build and grow your email list. Resources Mentioned: Join My Email Marketing Program Connect with Lindsay: Instagram: @lindsaybowden YouTube: Lindsay Bowden YouTube Channel Website: www.lindsaybowden.com Whether you’re just getting started, building your resource library, or ready to scale through email marketing, Lindsay has a path for you this summer! Tune into the summer series, sign up for the Email for TPT program, and follow Lindsay on Instagram for more behind-the-scenes business tips. Let’s make this summer your most profitable one yet!  

Quarter One Income Report: How I Earned $236K, My Big Investments, and What's Next!   Ever wondered what it really looks like behind the scenes of a multiple six-figure online business? In this episode, Lindsay pulls back the curtain and shares her full Quarter 1 income report—from where her revenue came from, to what she spent (including a $97K ad budget 😲), and how she’s reinvesting to build long-term wealth. Whether you're just getting started or scaling to six figures and beyond, this episode will give you practical insights, transparency, and motivation to take the next big step in your teacher biz journey.   (2:15) Total Revenue Breakdown: $236,697.36 in Q1 A detailed look at where Lindsay’s revenue came from: The Resource Academy launch, evergreen funnel sales, TPT earnings, and unexpected low-ticket sales via Instagram. (3:20) Organic + Paid Instagram Sales Flow Learn how ad traffic to her Instagram resulted in $5K in sales—without even promoting those products directly! (4:20) My Biggest Expense…. Lindsay explains why she invested heavily in ads, what she’s learning in a high-level ad coaching program, and why she expects that cost to drop moving forward. (6:23) Investing in Mentorship She shares the mindset behind making a high-ticket coaching investment and how it's already paying off through access to a mastermind and daily support from a seasoned ad strategist. (8:15) Building Wealth Beyond Digital Products Discover how Lindsay and her husband are using extra income to explore real estate investing and build a diverse, long-term income portfolio   Resources Mentioned: Join the Waitlist for Lindsay's Email List Growth Program The Resource Academy Software Tools that I Love:  Kajabi  Deadline Funnel Optin Monster Asana Airtable Connect with Lindsay: On Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)   On YouTube (https://www.youtube.com/@Lindsay.Bowden) Website (https://lindsaybowden.com) Inspired by this behind-the-scenes look? Send Lindsay a DM on Instagram and let her know what part of the Q1 income report stood out to you

How to Use Pinterest to Get More Traffic, Leads, and Sales in Your Online Business   Want more eyes on your content, a growing email list, and consistent sales from a platform that keeps working long after you post? Say hello to Pinterest — your new best friend for long-term, organic growth. In this episode, Lindsay chats with Pinterest strategist and manager Jenny Lang, a former scientist turned digital marketing pro, who now helps women-owned businesses boost their visibility and income using Pinterest. They dive into how Pinterest works differently than social media, why consistency (not virality) wins, and exactly how Jenny revamped Lindsay’s ghosted Pinterest account into a growth engine for her podcast, blog, lead magnets, and digital products. Whether you're selling on TPT, launching digital courses, or just starting your business, this step-by-step conversation will give you the clarity and confidence to start using Pinterest as a real traffic and sales tool.   [00:00:05] – Pinterest Isn’t Just for Recipes and Weddings Anymore Lindsay and Jenny bust the myth that Pinterest is only for party planning or home decor and explain how it’s actually a powerful search engine for business owners — especially teachers and moms with digital products. [00:05:25] – The Real Reason Lindsay Returned to Pinterest Lindsay opens up about ghosting her account for years, and how her renewed focus on organic marketing led her to work with Jenny to rebuild her Pinterest strategy from scratch — targeting teachers, digital product creators, and course buyers. [00:07:25] – The Power of Keywords, SEO, and Optimizing Your Pinterest Profile Jenny breaks down how they revamped Lindsay’s name, bio, boards, and pin descriptions to target a broader (but still aligned) audience of moms and teacherpreneurs looking for passive income. [00:10:30] – Why Your Website Should Be the Pin Destination Hear why Jenny links pins to Lindsay’s claimed website (not just YouTube or TPT), and how it boosts Pinterest rankings and conversions while repurposing podcast and YouTube content into blog posts. [00:14:25] – How Often Should You Be Pinning in 2025?                                                     No more 30 pins per day! Learn about safe pinning intervals, how to use Tailwind, and why spacing out repins across different boards helps build momentum without getting flagged by the algorithm. [00:20:30] – What Pinterest Metrics Actually Matter?                                              Impressions are just the start. Jenny walks through what really moves the needle: saves, outbound clicks, and engagement — and how you can track results using both Pinterest and Google Analytics [00:24:10] – Pinterest Strategy for TPT Sellers and Beginners                                              Even if you only have a TPT store, Pinterest can work for you. Jenny shares how to get started, why building a blog is a smart next step, and how to grow even if you don’t have a claimed domain yet. [00:28:00] – Using Pinterest Catalogs for Digital Product Sales                                      Jenny reveals how to set up Pinterest product catalogs (think Shopify, WooCommerce) and track actual sales from your pins — a game-changer for anyone selling from their own site. [00:29:15] – Pinterest Is Where People Go with a Purpose                                        Pinterest is built for planning, not doom-scrolling. Jenny explains how to tap into this intentional mindset with strong visuals, branded pins, and smart keyword