Teacher Business School: TPT, Homeschool, & Beyond

Are you second-guessing your prices every time you upload a new resource to Teachers Pay Teachers (TPT)? Wondering if you’re charging too much, or worse, not enough?Pricing can feel emotional. You’ve poured time and expertise into creating something valuable, and now you have to decide what it’s worth. In this episode, Lindsay walks you through practical, experience-backed pricing strategies that help you think long term. Instead of pricing based on hours worked or guesswork, you’ll learn how to use market research, buyer psychology, and smart product structuring to price with confidence and profitability.Whether you’re brand new to Teachers Pay Teachers (TPT) or refining an established store, this episode will help you make strategic pricing decisions that support growth and sustainability.Key Discussion Points:[00:00:41] Why Pricing Feels So Stressful for SellersWhy pricing plays such a big role in a buyer’s decision and why using best practices matters more than you think.[00:01:23] The Power of Market ResearchHow to find comparable products in your niche and choose a “happy medium” price that builds trust and credibility.[00:01:43] Why Cheaper Isn’t Always BetterHow underpricing can actually signal lower quality to buyers and hurt your long-term sales potential.[00:02:48] Stop Pricing Based on Your TimeWhy calculating your hourly rate per resource is short-sighted, and how to shift to a scalable, long-term income mindset.[00:03:35] Understanding Teachers Pay Teachers (TPT)’s Transaction FeesWhat happens when carts total less than $3 and how that impacts your pricing strategy.[00:04:25] Creating Resources That Are Worth $3 or MoreWhy a single worksheet won’t cut it, and how to think bigger when planning high-quality products.[00:04:44] Why Educator Expertise Still Wins Over AIHow your classroom experience gives you a competitive edge and helps you create resources AI simply cannot replicate.[00:05:44] The Strategy Behind High-Quality FreebiesWhy having strong free resources attracts buyers, builds trust, and turns freebie seekers into paying customers.[00:06:59] Using the “Under $5” Filter to Your AdvantageHow pricing at $4.50 instead of $4.99 can help you show up in filtered searches without looking spammy.[00:08:44] The Psychology of 99-Cent Pricing on Teachers Pay Teachers (TPT)Why $4.99 may look out of place on Teachers Pay Teachers (TPT) and why whole numbers or 50-cent increments feel more aligned with the platform.[00:09:45] How to Price Bundles StrategicallyWhy 10 to 20 percent discounts work well, and how Teachers Pay Teachers (TPT)’s bundle tool visually increases perceived savings for buyers.[00:10:53] Price Per Page Guidelines and When to Use ThemWhere the 10-cent-per-page rule still applies, when it doesn’t, and why market research always matters more than rigid formulas.FREE Pricing Guide: lindsaybowden.com/priceConnect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you sitting on great classroom resources but barely seeing any sales on Teachers Pay Teachers (TPT)? Or maybe you’re wondering if there’s even room for you in a “saturated” lower elementary market.In this episode, Lindsay sits down with Teacher Resource Academy member Kama, a third grade teacher, new mom, and now Top 1% Teachers Pay Teachers (TPT) seller. What started as a small side hustle to help pay for her wedding has grown into consistent four figure months, enough to cover her child’s daycare and even open the door to staying home in the future.Kama shares what changed after joining TRA, how she identified profitable gaps in the market, and how she created nearly 150 resources in a single summer while on maternity leave. If you’ve ever doubted whether Teachers Pay Teachers (TPT) could truly make an impact on your finances, this episode will challenge that belief.Key Discussion Points:[00:00:41] From Side Hustle to Serious IncomeKama shares how she opened her Teachers Pay Teachers (TPT) store in January 2023 to help fund her wedding, but initially struggled to gain traction in the crowded preschool market.[00:02:08] Why Great Resources Alone Are Not EnoughThe shift that happened when she realized listing, marketing, and positioning matter just as much as the quality of the resource itself.[00:03:47] Navigating a “Saturated” Lower Elementary MarketWhy competition in grades Pre-K through third is real, but opportunity still exists if you know how to stand out.[00:04:47] Treating Teachers Pay Teachers (TPT) Like an InvestmentHow joining Teacher Resource Academy helped her move from guessing to executing with clarity and confidence.[00:05:36] Finding a Gap in the Market During Maternity LeaveHow creating resources she personally needed led her to discover unmet demand, and why that strategy continues to pay off.[00:06:40] Hitting Top 1% StatusWhat it felt like to see her November sales place her in the Top 1% of sellers, and how quickly her store scaled.[00:07:14] Building a 350 Resource StoreHow she doubled her store from 150 to 300 resources in one summer while caring for a newborn.[00:08:36] Creating Resources in BulkThe systems and tools she used to streamline production, including template based creation and bulk workflows.[00:09:28] Four Figure Months and Real BillsHow her Teachers Pay Teachers (TPT) income now covers daycare costs and is creating options for her family’s future.[00:10:26] Using Data to Find Profitable KeywordsHow she uses keyword research tools to identify high popularity, low competition ideas in her niche.[00:13:07] Balancing Teaching, Motherhood, and Teachers Pay Teachers (TPT)Why intentional work blocks, clear to do lists, and focused time make all the difference.[00:14:18] Overcoming Imposter SyndromeThe mindset shift that helped her keep showing up, even when success felt surreal.[00:15:08] Why Getting Help Speeds Up ResultsHow investing in guidance helped her earn back her program cost quickly and avoid years of trial and error.Kama's TPT Store: https://www.teacherspayteachers.com/store/extraordinary-enrichmentBulk Creator: https://www.bearwoodlabs.com/products/bulkcreator/Connect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

If you feel like Teachers Pay Teachers (TPT) is too crowded to break into, or you’re tired of creating resources that don’t sell, this episode will completely change how you think about product ideas.In this episode, Lindsay walks you through one of the most effective strategies for increasing sales on Teachers Pay Teachers (TPT), finding gaps in the market. Whether you’re brand new and don’t even have a store yet, or you’re an established seller in a high-competition niche, this approach helps you create resources teachers are actively searching for with far less competition. Lindsay also gives a behind-the-scenes look at how she uses keyword data to guide what she creates, instead of guessing.Key Discussion Points:[00:00:41] Why finding gaps in the market leads to faster salesHow identifying high-demand, low-competition resources can help both new and established sellers make sales more consistently.[00:01:14] Why competition looks different across grade levelsHow seller saturation varies between lower elementary and secondary subjects, and why this matters when choosing what to create.[00:01:37] Finding product ideas from real classroom needsHow gaps in the market often come from resources you need but cannot find, and why those ideas tend to perform well.[00:02:38] Using keyword data instead of guessingHow Lindsay uses keyword research to validate ideas before creating resources, saving time and energy.[00:02:56] How the Seller Spy Keyword Generator worksA walkthrough of how the keyword generator shows popularity and competition so you can spot real opportunities.[00:03:23] Understanding green, yellow, and red keyword indicatorsWhat each color means and how to decide which keywords are worth targeting.[00:04:18] Why keywords alone are not enoughHow strong covers, previews, and product quality work together with keywords to improve search ranking.[00:04:35] Using seasonal and holiday keywords strategicallyWhy holiday-related keywords often create powerful opportunities, even outside the peak season.[00:05:35] Using long-tail keywords to reduce competitionHow getting more specific with your keywords helps you avoid overly crowded search results.[00:07:06] Creating a personal keyword idea bankWhy keeping a running list of low-competition keywords makes content creation easier and more strategic.[00:07:42] Avoiding overly broad keywordsWhy trying to rank for extremely broad terms makes it harder to get visibility and sales.[00:08:01] A realistic plan for using Seller Spy effectivelyHow to use free searches or a single paid month to build a strong list of product ideas.Resources:Seller Spy: Research what’s trending and spy on top TPT sellers to stay ahead.https://sellerspy.co/?via=lindsay Connect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

If your Teachers Pay Teachers (TPT) resources are getting views but not sales, there’s a good chance your preview file is the missing piece. What if one simple update could dramatically increase your conversion rate without creating a single new product?In this episode, Lindsay breaks down why your preview file is one of the most important parts of any Teachers Pay Teachers (TPT) listing and how to use it strategically to help buyers confidently say yes. From common mistakes sellers make to what high converting previews actually include, this episode walks you through exactly how to turn your preview into a true sales asset, not just a formality.Key Discussion Points:[00:00:41] Why Preview Files Matter More Than You ThinkThe surprising difference in conversion rates between listings with previews and those without, and why previews act as a test drive for digital resources.[00:01:45] How Buyers Actually Move Through a TPT ListingUnderstanding the full customer journey from search results to purchase, and where the preview fits into that decision making process.[00:03:03] The Role of Covers, Thumbnails, and PreviewsHow keywords get buyers found, covers earn the click, and previews close the sale.[00:04:21] Why You Should Never Upload Your Actual ResourceThe risks of using watermarked resources as previews and why this outdated practice hurts sales.[00:06:05] Selling the Value, Not Just Showing the ProductHow to use your preview to explain what’s included, why it matters, and how it makes a teacher’s life easier.[00:06:46] The Best Size and Format for Preview FilesWhy 16 by 9 previews work better than standard paper sizes and how they improve the browsing experience.[00:07:24] What to Include Inside a High Converting PreviewKey sections to add, including what’s included, why teachers will love it, topics covered, and selling points.[00:08:53] Using Testimonials and Social Proof in PreviewsWhen and how to add reviews to your preview files, and when they are not necessary.[00:09:17] Linking to Bundles and Bigger OffersHow to ethically upsell bundles inside preview files and track clicks using TPT links.[00:10:21] Should You Add Terms of Use to Your Preview?A legal perspective on whether terms of use belong in previews and what Lindsay currently recommends.[00:11:23] Preview Strategy for High Ticket ProductsHow previews change when you’re selling a full curriculum versus a low cost resource.[00:11:41] PDF Previews vs Video PreviewsWhy PDF previews often outperform video previews and where video still makes sense.[00:14:35] Creating a Reusable Preview Template in CanvaHow to build one master preview template in Canva to save time and keep branding consistent.[00:15:46] Protecting Answer Keys Inside PreviewsWhy you should blur answer keys and how to prevent students from misusing your previews.[00:16:48] Final Best Practice for Every Paid ResourceThe non negotiable rule every TPT seller should follow when uploading paid products.Resources Mentioned:TPT Preview Template: https://learn.lindsaybowden.com/previewConnect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Teacher Side Hustles That Actually Last: A Teachers Pay Teachers (TPT) Success StoryHave you ever wished your teacher business could simply cover one meaningful expense, without pressure to quit your job or chase unrealistic income goals?In this episode of the Teacher Business School podcast, Lindsay sits down with long-time Teacher Resource Academy member Robin Cornecki to talk about steady growth, skill building, and what’s possible when you focus on progress instead of perfection. Robin shares how she went from slowly creating her first Teachers Pay Teachers (TPT) freebie to building hundreds of resources, paying for her daughters’ competitive dance lessons, and eventually expanding into tutoring and Praxis prep. This conversation is a powerful reminder that sustainable teacher businesses are built one skill, one resource, and one decision at a time.Key Discussion Points:[00:00:41] Meet Robin Cornecki and her teaching backgroundRobin shares her 23-year journey as a secondary math teacher in a small rural district and explains how teaching multiple preps shaped her need for efficient, differentiated resources.[00:01:49] Starting a Teachers Pay Teachers (TPT) store without a business planRobin talks about opening her Teachers Pay Teachers (TPT) store in December 2019, uploading her first freebie, and learning everything through trial and error.[00:04:47] Making resources before Teachers Pay Teachers (TPT) and why it matteredHow creating materials by hand, on index cards and in Word, laid the foundation for turning classroom resources into sellable products later.[00:08:44] The struggle with slow, perfection-driven creationRobin explains how it once took weeks to finish a single resource and how perfectionism and lack of digital skills slowed her progress.[00:12:44] Discovering Math Resource AcademyA Pinterest search led Robin to Lindsay’s blog, email list, and eventually enrolling in Math Resource Academy as a birthday gift to herself.[00:17:23] Learning digital skills that changed everythingHow step-by-step tutorials, templates, and community support helped Robin confidently use PowerPoint, Google Slides, and Forms to create resources faster.[00:21:39] Going from 10 resources to over 200Robin shares how improving her systems allowed her to consistently publish new resources and dramatically grow her Teachers Pay Teachers (TPT) store.[00:24:49] Creating and selling a full math curriculumWhy Robin focused on building an eighth-grade curriculum, how she priced it strategically, and why it continues to sell years later.[00:28:04] Using Teachers Pay Teachers (TPT) income to pay for real lifeRobin reflects on the moment her Teachers Pay Teachers (TPT) income fully covered her daughters’ competitive dance expenses and what that financial relief meant for her family.[00:32:53] Expanding beyond Teachers Pay Teachers (TPT) into tutoringHow tutoring during the pandemic opened Robin’s eyes to new income opportunities and led her toward Praxis exam support.[00:35:48] Building Praxis prep courses and study guidesRobin explains how she turned her teaching expertise into Praxis Core and Middle School Math study materials, including books published through Amazon KDP.[00:39:00] Balancing multiple income streams as a teacherWhy having Teachers Pay Teachers (TPT), tutoring, and digital products together creates more stability and flexibility than relying on a single platform.[00:41:59] Leading with generosity in the classroomRobin shares how she supports students in her small rural school through supplies, food, and simply being a trusted adult.Resources Mentioned:robincornecki.com/studylindsaybowden.com/starthttps://www.teacherspayteachers.com/store/robin-cornecki-round-robin-math https://www.instagram.com/robin.cornecki/Connect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Teachers Pay Teachers Ads (TPT) Explained What Really Happens When You Promote a ProductHave you ever wondered if paying for ads on Teachers Pay Teachers (TPT) is actually worth it, or if it just eats into your hard-earned profits?In this episode, Lindsay walks you through her real-life experience using the Promote Products feature on Teachers Pay Teachers. She breaks down exactly how it works, how to set it up, what she spent, what she earned, and whether she would do it again. If you have ever been tempted to try TPT ads or felt unsure about where to invest your marketing dollars, this episode gives you honest insight so you can make informed decisions for your business.Key Discussion Points:[00:00:41] What Promote Products on Teachers Pay Teachers (TPT) Actually IsA clear explanation of what the Promote Products feature is, where to find it in your dashboard, and how it functions like an internal ad system on Teachers Pay Teachers (TPT).[00:01:41] How to Set Up a Promoted ProductThe step-by-step process of choosing a category, selecting a product, and picking available dates, plus why slots can sell out months in advance.[00:02:41] Why Timing and Dates Matter So MuchHow choosing less competitive dates like holidays and weekends affected results, and why ideal dates often sell out quickly.[00:03:41] Real Results, Costs, and ROI BreakdownAn honest look at how much was spent, how many sales came in, and what the actual return on investment looked like.[00:04:41] Where Promoted Products Appear in SearchA walkthrough of how sponsored resources show up in Teachers Pay Teachers (TPT) search results and category pages, and why visibility alone does not always lead to conversions.[00:06:41] When Promote Products Might Not Be Worth ItWhy promoted listings can feel disconnected from buyer intent and how mismatched sponsored results can impact effectiveness.[00:07:41] Better Advertising Options for Teachers Pay Teachers (TPT) SellersWhy Meta ads on Facebook and Instagram have delivered stronger results, and how Lindsay uses both low-ticket product ads and lead magnets to grow her business.Connect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

What New Teachers Pay Teachers (TPT) Sellers Need to Know, Lessons From a First-Year Store OwnerWhat does it really look like to start a Teachers Pay Teachers (TPT) store from scratch when you didn’t even know TPT existed a month earlier?In this episode of the Teacher Business School podcast, Lindsay sits down with Cherene Chan, a Teacher Resource Academy student from the UK, to talk about her journey from online ESL teaching and major health challenges to opening a Teachers Pay Teachers (TPT) store, making consistent sales, and earning her first five-star reviews.Cherene shares what surprised her most about selling on Teachers Pay Teachers (TPT), how long it took to make her first sale, what finally helped her gain traction, and the mindset shifts that made the biggest difference. This conversation is especially encouraging for newer sellers, international teachers, and anyone feeling overwhelmed at the beginning.Key Discussion Points:[00:00:41] Meet Cherene and Her Teachers Pay Teachers (TPT) JourneyHow Cherene went from never hearing about Teachers Pay Teachers to opening her own store after finding a free Instagram workshop.[00:02:21] Teaching Online and Navigating Health ChallengesCherene shares her background teaching ESL online, earning TEFL certifications, and rebuilding momentum after major jaw surgery.[00:04:22] Discovering the Three-Day Board Game ChallengeWhat caught Cherene’s attention about the free workshop, why she almost didn’t sign up, and how creating her first resource sparked everything.[00:06:01] Opening Her Teachers Pay Teachers (TPT) Store and Making the First SaleHow long it took Cherene to open her store, when her first sale came in, and why earning $1.60 felt so meaningful.[00:08:41] What the Early Days of Selling Really Felt LikeThe overwhelm, self-doubt, and steep learning curve that came with learning PowerPoint, Canva, and the business side of Teachers Pay Teachers (TPT).[00:11:01] Choosing a Niche and Creating ESL Grammar ResourcesWhy Cherene focuses on ESL grammar, lesson slides, and editable worksheets, and how product lines help her work faster.[00:13:21] Selling on Teachers Pay Teachers (TPT) as a UK-Based SellerHow Cherene adapts her resources for American English, creates US holiday products, and turns being international into an advantage.[00:15:21] Hitting 50+ Sales as a New SellerWhat it felt like to pass the 50-sale milestone and why tracking progress kept her motivated.[00:16:41] Receiving Her First Five-Star ReviewThe emotional moment Cherene realized she had earned a five-star review and why that validation meant so much.[00:19:21] Why Training and Support MatterCherene explains why she believes trying to figure out Teachers Pay Teachers (TPT) alone would have led to quitting early.[00:21:41] How Resource Creation Gets Faster Over TimeFrom seven hours to three minutes, how repetition, templates, and experience changed everything.[00:24:01] The Importance of Covers, Thumbnails, and PreviewsWhat finally helped Cherene improve page views and sales after reworking her covers and previews months later.[00:26:41] Advice for New and Overwhelmed SellersCherene’s most important advice for beginners who want to succeed on Teachers Pay Teachers (TPT) without burning out.Cherene's Teachers Pay Teachers (TPT) Link:https://www.teacherspayteachers.com/store/learn-with-cheziConnect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Terms of Use and Credits Pages for Teachers Pay Teachers (TPT) Sellers ExplainedHave you ever wondered whether your Teachers Pay Teachers (TPT) resources are actually protected, or if you are missing something important behind the scenes?In this episode, Lindsay walks through exactly what should be included in your Terms of Use page and your Credits page for Teachers Pay Teachers (TPT) resources. This is a practical, step by step, and very visual breakdown of how Lindsay sets up her own files, why these pages matter for protecting your work, and how to keep things simple while still staying legally safe. If you sell on TPT, this is one of those foundational episodes that can save you headaches later.Key Discussion Points:[00:00:41] Why every Teachers Pay Teachers (TPT) resource needs a Terms of Use pageAn overview of what a Terms of Use page is, why it matters for protecting your resources, and how it applies to every product you upload to TPT.[00:01:41] What to include in your Terms of Use pageLicensing terms, copyright language, and clear “you may” and “you may not” sections that spell out how buyers can use your resource.[00:03:41] Making your Terms of Use visible before purchaseWhy buyers need access to your terms before purchasing and how to do this using previews, descriptions, and linked documents on Teachers Pay Teachers (TPT).[00:04:41] What a Credits page actually isHow a Credits page differs from a Terms of Use page and when you are required to include one based on fonts and clip art usage.[00:05:41] Turning your Credits page into a Thank You pageWhy Lindsay combines credits, a short bio, contact information, and social links to improve buyer experience and reduce negative reviews.[00:06:41] Using your resource files to grow your email listHow to include a lead magnet inside your Terms of Use or front pages to turn TPT buyers into email subscribers.[00:07:41] Different ways to package your filesPros and cons of uploading a zipped folder versus merging your Terms of Use directly into your resource PDF.[00:08:41] Common issues with zip files on Teachers Pay Teachers (TPT)What happens when TPT renames zip files, why buyers may get error messages, and how to handle these questions efficiently.[00:09:41] When and how to include artist logosWhat to do if clip art or font creators require logos instead of text links and how to add and hyperlink them correctly in Canva.Resources mentioned:Creative Contracts: Legal contract templates made for digital product sellers and course creators. You NEED these if you want to make a website (privacy policy and terms) (Use code LINDSAYB for 30% off!) https://lddy.no/13pcn Episode 51: Get Your Digital Product Business Legally Legit https://lindsaybowden.com/podcast/051/Subscribers to Sales Email List CourseConnect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Top Education Trends That Will Shape Teachers Pay Teachers (TPT) Sales in 2026Have you started mapping out the resources you want to create in 2026? Before you jump in, it helps to understand what teachers will actually be searching for and purchasing in the year ahead. This episode breaks down the biggest education trends influencing buying decisions on Teachers Pay Teachers (TPT) so you can create strategically, stay ahead of shifts in the market, and position your store for continued growth.From accessibility laws and science of reading mandates to AI, financial literacy requirements, and the rapid rise of homeschool and hybrid schooling, these trends offer powerful insight into what teachers need most. Use them as inspiration for new product ideas, resource updates, and stronger SEO in your listings.Key Discussion Points:[00:00:41] Why 2026 Buying Behavior Is ChangingA quick overview of why understanding education trends helps you plan the resources you want to create or update for the coming year.[00:01:13] New Accessibility Laws You Need to KnowHow upcoming accessibility requirements affect both digital and printable PDFs and what changes you may need to make for screen reader friendly resources.[00:02:01] Accessibility Design Tips for Teachers Pay Teachers (TPT) CreatorsKey elements like clear heading structure, readable fonts, high contrast, dyslexia friendly options, and avoiding text saved as images.[00:02:30] Alt Text, Tagged PDFs, and Additional Compliance StepsExtra accessibility practices to incorporate as new Title II expectations take effect across schools and districts.[00:02:74] The Growing Demand for Science of Reading ResourcesWhy reading score concerns are pushing states toward science of reading aligned materials and how creators can use the term for SEO.[00:03:37] Budget Constraints and the $3 Pricing Sweet SpotWhat shrinking classroom budgets mean for pricing strategy, plus how bundles and product lines can support sales.[00:04:13] Why Breaking Large Units Into Smaller Products MattersThe case for listing smaller standalone resources instead of only publishing full units at higher price points.[00:04:73] Phone Bans and the Decline of QR Code Dependent ResourcesHow schoolwide phone restrictions are affecting QR based activities and why offering non device options matters.[00:05:00] Updating Older QR Heavy Products for Modern ClassroomsTips for creating alternatives or duplicate versions that function without phones.[00:05:20] How AI Is Changing the TPT MarketplaceWhy the rise of AI generated content means teachers will expect higher quality and will be more skeptical of low effort resources.[00:06:21] Teaching AI Literacy in ELA and Social StudiesOpportunities to create lessons about ethical and effective AI use for upper elementary through high school classrooms.[00:06:93] The Continued Growth of Interactive Digital ResourcesWhy digital interactivity still matters even as phone use decreases and which formats tend to engage students most.[00:07:57] The Importance of Real World and STEM Based TasksHow project based learning and real world application activities are becoming more valuable to schools.[00:08:73] Financial Literacy as a Fast Growing Curriculum NeedStates requiring financial literacy instruction and why budgeting, investing, and similar topics present strong product opportunities.[00:09:82] Mental Health and SEL Requirements in New StandardsHow new legislation, including in California, increases demand for mental health and SEL aligned content across grade levels.[00:10:36] State Standard Updates Teachers Will Be Shopping ForA look at upcoming changes in ELA and math standards across several states and how creators can align resources.[00:11:21] The Massive Rise of Homeschool and Hybrid School BuyersWhy this customer base is expanding and how to speak directly to their needs in titles, descriptions, and resource design.[00:12:00] What Homeschool Buyers Look For in Teachers Pay Teachers (TPT) ResourcesSmall but important differences that can make your existing resources more relevant to homeschooling families.[00:12:46] Understanding the Impact of Open Educational Resources (OER)What free, editable materials offer teachers and how TPT creators can compete with them.[00:13:29] Why Highly Editable and Differentiated Resources WinHow editability and built in differentiation help your products stay competitive with free OER options.[00:14:13] Offering Freebies That Lead to Paid SalesA strategic approach to high quality free resources that attract buyers without relying on samples alone.[00:14:50] Converting Freebie Seekers Into Loyal CustomersHow excellent freebies showcase your quality and encourage teachers to purchase full product lines.[00:15:50] Final Thoughts and Inspiration for Your 2026 Resource PlanningA reminder not to feel overwhelmed and to use these trends as helpful direction as you prepare for the year ahead.Resources mentioned:Chat GPT (Open AI): https://chatgpt.com/Science of Reading: https://www.improvingliteracy.org/resource/the-science-of-reading-an-overviewOpen Educational Resources (OER): https://oercommons.org/Connect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

How to Upload Google Activities to Teachers Pay Teachers (TPT) the Right WayAre you creating Google Classroom activities but unsure how to upload them to Teachers Pay Teachers in a way that actually works for buyers? Many teacher authors run into tech issues, confusing upload options, or links that break after purchase. In this episode, Lindsay walks you through the simplified, reliable method she uses to upload every Google resource in her store, plus what has changed with Google Forms since summer 2025.You’ll learn how to prep your files, how to correctly create forced copy links, and how to protect your originals so nothing gets overwritten. Whether you are brand new to digital resources or ready to streamline your process, this episode gives you a clear step-by-step system you can trust.Key Discussion Points:[00:00:41] What Counts as a Digital Resource on TPTLindsay clarifies the difference between digital downloads and true digital activities that integrate with Google Classroom or Microsoft Teams.[00:01:07] Why She Avoids Uploading Directly From Google DriveUploading through Google Drive inside TPT can trigger confusing access prompts for buyers, so Lindsay uses a different method to avoid tech issues.[00:01:48] What Buyers Receive Inside a Digital and Printable Zip FileAn overview of the printable version, answer key, terms of use, and the digital instructions template with the forced copy link.[00:02:23] How to Package and Upload a Digital-Only ResourceWhy a single PDF containing instructions and the forced copy link is the simplest and most reliable upload method.[00:03:14] Understanding Forced Copy Links for Google ActivitiesHow forced copy links work and why they ensure each buyer gets their own editable version without accessing your originals.[00:04:14] Creating Forced Copy Links in Older Google FormsA walkthrough of the pre-2025 method using Add Collaborators and replacing edit with copy in the URL.[00:05:13] What Changed in Google Forms After the 2025 UpdateGoogle’s new granular controls and how sharing settings now work when publishing brand-new forms.[00:06:30] Protecting Your Original Files in Google DriveWhy you should always keep untouched originals and create forced copy links only from duplicates to prevent accidental edits by buyers.[00:07:02] Building Digital Activities With Google SlidesHow Lindsay designs drag-and-drop activities using background images and movable pieces before generating the forced copy link.[00:07:56] Setting Up Google Sheets for Self-Checking ActivitiesHow to protect sheets and ranges so students can interact without altering your formulas or templates.[00:08:33] Where to Place Forced Copy Links in Your DownloadHow to embed links inside your instructions PDF and what to double-check before uploading to TPT.[00:09:11] Final Takeaway for Digital Resource SafetyWhy having a protected master copy of every digital activity prevents major headaches if a link is altered or misused.Google Upload Template Freebie: https://learn.lindsaybowden.com/googleConnect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

The Ultimate Guide to Fonts and Clip Art for TPT SellersHow do you know which fonts, clip art, and images are actually safe to use in your TPT products, and which ones could land you in trouble? If you’ve ever felt overwhelmed by licensing rules or confused about where to find high quality visuals for your resources, this episode will clear it all up in a way that finally makes sense.In this episode, Lindsay breaks down exactly where you can source fonts, clip art, and photographs for commercial use, how licensing works across Google, Microsoft, Canva, and TPT, and the simple steps you can take to protect your store by following terms of use correctly. You’ll walk away with clarity, confidence, and a plan for building visually consistent, on-brand resources that buyers can recognize instantly.Key Discussion Points:[00:00:41] What You Can Safely Use in TPT ProductsWhy licensing matters and how to avoid using visuals that could violate terms of use.[00:01:42] Where to Find Fonts for Commercial UseA breakdown of Google Fonts, Microsoft Business fonts, and how to know which platforms allow commercial use. [00:02:46] Google vs. Microsoft Licensing ExplainedWhat Google Workspace allows, why Microsoft requires a business subscription, and how this impacts TPT sellers.[00:03:31] Canva Free, Canva Pro, and Canva for EducatorsWhat each version includes, which licenses allow commercial use, and why Canva for Educators cannot be used for TPT resources.[00:04:27] Using Fonts from TPT CreatorsHow to find font artists on Teachers Pay Teachers, what to look for in licensing, and why TPT fonts can strengthen your brand.[00:05:44] Choosing Fonts for Covers vs. Inside Your ResourcesWhy readability matters, when cutesy fonts work, and how early readers influence font choices.[00:07:03] Additional Places to Source FontsWhere sites like Creative Fabrica and DaFont fit in and how to confirm commercial licensing.[00:08:50] Finding and Choosing Clip ArtWhy consistency matters for branding, how to choose long-term clip art styles, and where to find reliable collections. [00:09:39] Canva Clip Art Do’s and Don’tsHow to use clip art safely inside Canva and the one layout rule you must follow.[00:10:21] Where to Find Commercial Use ImagesWebsites like Pexels, Pixabay, and Unsplash, and when these are appropriate for older grade levels.[00:10:52] Finding Historically Accurate and Public Domain ImagesResources like the Library of Congress and National Archives for social studies and history materials. [00:11:38] How to Read Terms of UseWhat to look for in commercial licenses and how to know whether you must flatten or secure your files. [00:12:10] Should You Invest in Fonts and Clip Art?Why free isn’t always best and how strategic investing improves branding and product quality.[00:13:41] Flattening and Securing Your ResourcesWhen flattening is required, how Canva’s flatten feature works, and why TPT sellers must understand this. [00:14:56] Where to Find Science, Biology, and Medical ImagesPublic domain resources like the NIH Image Bank and CDC Image Library for STEM creators. [00:15:33] Building a Brand Kit in Canva ProHow brand kits streamline your design process and help you create cohesive covers, thumbnails, and previews. Important Resources:Canva + TPT: The Rules You Need to Know - https://youtu.be/lkCXjkYcN1Y?si=4QLmv-wp2RTMQbboFlattening & Securing Made Easy - https://youtu.be/IB_-mQixnWg How to Make Your Teachers Pay Teachers (TPT) Covers and Thumbnails Pop - https://youtu.be/-CHLK-krc3EConnect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

How to grow on Teachers Pay Teachers (TPT) While Working Full TimeIn this milestone episode, Lindsay shares practical, real-life systems that full-time teachers inside Teacher Resource Academy are using to consistently create, publish, and grow on Teachers Pay Teachers. You’ll hear mindset shifts, batching strategies, clever time pockets, and creative approaches that make TPT growth possible even with a demanding schedule.Key Discussion Points:[00:00:41] Why This Episode Matters for Full-Time TeachersA look at the unique challenges full-time teachers and homeschool parents face when trying to build a TPT store, and why smart systems make all the difference.[00:01:03] How Real TRA Members Make It WorkStrategies from Teacher Resource Academy members on carving out work time, batching tasks, and setting realistic creation goals each week.[00:01:55] Using Weeknight Routines and Weekend HoursExamples of intentional routines, including specific nightly work blocks and focused weekend sessions that help maintain momentum. [00:02:40] Monthly Calendar Planning for Built-In Work DaysHow teachers use school breaks, long weekends, and purposeful “CEO days” to get meaningful work done and stay consistent. [00:03:22] Batching Tasks for Faster CreationWhy batching covers, thumbnails, previews, and even entire units helps streamline your workflow and reduce stress.[00:04:15] Making the Most of Prep TimeCreative ways to maximize planning periods with themed workdays that eliminate decision fatigue and support steady progress.[00:05:51] Using Students as Your Idea ScoutsHow classroom questions and student misconceptions can spark profitable resource ideas and strengthen your niche.[00:06:36] Habit Triggers to Build TPT MomentumSimple “if this, then that” routines you can attach to everyday moments to keep your store moving forward. [00:07:39] Templates That Save Hours Every WeekHow cover, thumbnail, preview, description, and resource templates dramatically cut creation time and support consistency.[00:08:26] Why Topic-Based Batching Works for Many CreatorsThe benefits of creating multiple resource types within one unit or topic to speed up curriculum building and boost store revenue. [00:09:26] Mini Mission MomentsHow small pockets of 5 to 15 minutes can become powerful opportunities to complete meaningful micro-tasks.[00:10:14] Using Voice Memos to Capture Ideas on the GoSystems for voice-to-text brainstorming and how to use apps or ChatGPT to turn ideas into organized plans. [00:10:56] Accountability Structures That Keep You Showing UpHow coworking calls, partner check-ins, and scheduled work sessions help maintain motivation and consistency. [00:11:38] The Power of Monthly CEO DaysWhy treating your store like a business, even in small ways, can shift your mindset and lead to long-term growth. [00:13:33] The Theme Behind All Successful SystemsA reminder that you don’t need unlimited time, you just need intentional time, realistic planning, and grace for yourself on the hard days. [00:14:40] A Final Encouragement for Full-Time TeachersReassurance that building a thriving TPT store while teaching is possible, plus an invitation to join Teacher Resource Academy for deeper support.Connect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

How to Get More Reviews on Teachers Pay Teachers (TPT)Ever felt that a single negative review ruined your week? You’re not alone.In this episode, Lindsay walks you through how to encourage more positive reviews on your Teachers Pay Teachers products and what to do when a less-than-glowing one shows up. You’ll learn exactly how TPT’s review system works today, how to use it to your advantage, and how to turn reviews (even bad ones) into growth opportunities for your store.Key Discussion Points:[00:00:41] Why Reviews Matter on TPTHow the TPT review process works today and why it plays a bigger role than you might realize in your store’s success. [00:02:38] The Evolution of the Review SystemA look back at TPT’s switch from a four-star to a five-star system and how that change shifted buyer behavior and seller ratings.[00:05:46] Understanding Four-Star ReviewsWhy four stars don’t always mean disappointment, and how to interpret your ratings with perspective.[00:06:46] How to Handle Negative ReviewsStep-by-step guidance for addressing low ratings professionally, including when to contact TPT Support and when to simply breathe and respond with empathy.[00:08:59] Crafting a Professional ResponseWhy your reply to a review matters just as much as the review itself and how it can build trust with future buyers.[00:10:23] Responding to Positive ReviewsHow engaging with happy buyers can boost your reputation and encourage more people to leave feedback.[00:10:42] Preventing Negative Reviews Before They HappenPractical tips to minimize mistakes, from proofreading and link checks to writing crystal-clear product descriptions.[00:12:43] Do Reviews Affect Search Rankings?Exploring whether reviews impact TPT’s algorithm and how conversion rates might influence visibility.[00:14:52] How to Encourage More ReviewsCreative, authentic ways to remind buyers to leave reviews such as inside your resources, in your descriptions, and through email or social media.[00:17:47] What Not to Do When Seeking ReviewsCommon mistakes to avoid, like marking a resource free just for reviews or over-focusing on ratings.[00:18:52] Final TakeawaysA recap of TPT’s review changes, how to respond with professionalism, and how to make review requests part of your overall selling strategy without stress.[00:20:35] Free Training for New TPT SellersLindsay’s free training for new sellers: a step-by-step plan to start and grow your TPT business successfully.Resources Mentioned:https://learn.lindsaybowden.com/subscribers-to-sales-194Connect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Seasonal Teachers Pay Teachers (TPT) Product Line Ideas + My Black Friday OfferFeeling stuck on what to create for your TPT store during the winter months? You’re not alone. December and January are actually prime selling seasons for teacher authors if you know what your audience needs most. In this episode, Lindsay shares 20 resource ideas (10 for December and 10 for January), plus smart ways to turn them into product lines that keep selling all year long. She also reveals details about her limited-time Black Friday offer for Teacher Resource Academy, designed to help educators grow consistent four-figure TPT stores.Key Discussion Points:[00:00:41] Why December and January Still Sell on TPTTeachers are tired, often sick, and in need of easy, print-and-go classroom resources, making these months a major opportunity for sellers.[00:01:21] Ten Fresh Product Ideas for DecemberFrom holiday color-by-number activities to winter science experiments and “Holidays Around the World” projects, Lindsay shares ways to meet teacher demand for fun, low-prep lessons. [00:03:49] Sub Packets and Print-and-Go ResourcesWhy creating detailed sub plans with clear instructions, answer keys, and ready-to-use materials can make your store a go-to for teachers during cold and flu season.[00:04:41] Creative December Projects Across SubjectsIdeas like digital escape rooms, end-of-year reflections, and goal-setting writing prompts help teachers keep students engaged before winter break.[00:05:49] What to Create for JanuaryThink about teachers coming back to new students or fresh routines. Lindsay shares product ideas like New Year goal-setting flipbooks, review stations, and data-tracking sheets.[00:06:55] Using AI to Save Time and Spark CreativityPractical ways to use ChatGPT for writing passages, science experiment ideas, or even crafting themed stations while maintaining quality control as the educator.[00:07:37] Building Product Lines That Sell Year-RoundHow to turn standalone resources into ongoing product lines and bundles to boost visibility and passive income. [00:08:22] Black Friday Special: Teacher Resource Academy OfferLindsay reveals a limited-time 50% off Black Friday sale (Nov 28–Dec 1) with an exclusive bonus package including a Canva TPT planner, AI prompt library, 1,000 TPT ideas, and a December checklist to prep your store for 2026.[00:09:17] Next Steps for SellersEncouragement to take action: optimize your store, launch new resources, and use this season to set your TPT business up for a strong start to the new year.Connect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

 How to Read Your Teachers Pay Teachers (TPT) Dashboard: Track Sales, Conversion Rates, and Top ProductsWhat if the key to growing your TPT store wasn’t more products, but smarter decisions based on data you already have?In this episode, Lindsay and her marketing and data-savvy teammate Johanna walk through exactly how to read, interpret, and use your Teachers Pay Teachers dashboard to drive growth. They break down what the new metrics mean, how to track your traffic and conversions, and why optimizing your listings with SEO tools can transform your results.In this episode, we’ll discuss:[00:00:41] Understanding Your TPT DashboardWhere to find your data, what each metric means, and how to use your dashboard to make better business decisions.[00:03:41] Exploring New Dashboard MetricsA look at the newest TPT data points, like earnings per cart and conversion rates, and how they can help you assess your performance more precisely.[00:05:40] Identifying Top-Performing ProductsHow to view your top 10 earning and most-sold resources, compare them by date range, and use that data to plan bundles and seasonal updates.[00:06:45] Tracking First-Time vs. Repeat BuyersWhy understanding your buyer types matters and how to use product lines and bundles to encourage repeat purchases.[00:08:45] Preparing for Seasonal and Sitewide SalesUsing last year’s sales data to optimize listings, pricing, and keywords ahead of events like the Cyber Monday Sale.[00:11:30] Understanding Traffic SourcesHow to see where your buyers are coming from (TPT search, email, YouTube, Pinterest, and more) and what those numbers reveal about your marketing. [00:13:00] How to Use the URL BuilderStep-by-step on creating trackable links, understanding attribution windows, and reading traffic reports accurately.[00:18:32] Using Product Statistics for Deeper InsightsBreaking down your sales, conversion rates, and performance by product type to see what’s working and where to improve.[00:23:00] Adjusting Prices Based on Conversion DataHow to identify when a product’s conversion rate signals it’s time for a price change and when to hold off.[00:24:30] Checking for Missing Previews and Optimization OpportunitiesA quick data-backed method to find which listings are missing previews or need updates for better visibility.[00:30:10] Using SEO Tools to Improve VisibilityA walkthrough of SEO Mantis, how to analyze your listings, and what scores and rankings really mean for your resources.[00:33:00] Exploring Your Data Playbook (YDP)An introduction to another powerful analytics tool and how it helps sellers track changes and make data-driven improvements. [00:35:40] Wrapping Up and Next StepsLindsay and Johanna recap the key takeaways and encourage you to use your data as a roadmap to grow your TPT store strategically.Resources Mentioned:SEO Mantis: https://chromewebstore.google.com/detail/seo-analyzer-for-tpt/hnmghdakjdmieehjfnhaeklbcaicgnjl?pli=1 use code BOWDEN for 25% off your first month Your Data Playbook: Get a free TPT store audit using this link - https://www.yourdataplaybook.com/a/2148182058/tQsoDhFd Connect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

What if your website could do more than just look pretty? What if it could host your Teachers Pay Teachers (TPT) resources, grow your email list, and actually help you earn more all in one place?In this episode, Lindsay sits down with Squarespace web designer and marketing strategist Katie Lepore to explore how teachers can turn their Teachers Pay Teachers (TPT) resources into a full-fledged online business. Katie shares how Squarespace makes it simple to build a professional site, create a storefront, and start blogging for better SEO even if you’re not tech-savvy. Together, they unpack why having your own website matters, when to make the leap beyond Teachers Pay Teachers (TPT), and how to make your site work for you long-term. In this episode, we’ll discuss:[00:00:41] What to Expect from This EpisodeWhy hosting your Teachers Pay Teachers (TPT) resources on Squarespace can be a game-changer for teacher business owners ready to expand beyond the marketplace. [00:06:52] When to Start Your Own WebsiteKatie explains how TPT is a great testing ground for your products and when it makes sense to build your own site to grow independently. [00:08:26] WordPress vs. SquarespaceLindsay shares her frustrations with WordPress, while Katie breaks down why Squarespace is simpler, all-in-one, and easier to maintain without constant tech help. [00:11:24] SEO and Blogging in 2025Why SEO is no longer about the platform but the content itself, and how blogging still plays a major role in boosting traffic to your resources. [00:17:53] Setting Up a Storefront on SquarespaceHow to create a clean, organized digital shop for your Teachers Pay Teachers (TPT) products directly on your site, no complicated plugins required. [00:21:40] Key Pages for a Teacher WebsiteThe three must-have pages for teacher sellers (home, about, and shop) and how to structure them to build trust and convert visitors. [00:23:19] Building an Email List Right Inside SquarespaceKatie explains how Squarespace includes built-in email marketing tools, pop-ups, and automation features to help you grow your list fast. [00:25:07] DIY Websites vs. Hiring a ProWhy even a drag-and-drop website benefits from expert strategy, and how investing in professional help can save time and frustration. [00:28:09] Katie’s Signature Site ProcessA behind-the-scenes look at Katie’s two-week done-for-you website build and how it helps business owners launch quickly with confidence. [00:29:18] Katie’s Story of ResilienceKatie opens up about leaving an abusive marriage and rebuilding her life, showing how taking the first brave step can transform everything in business and beyond. [00:32:37] Generosity and Giving BackKatie shares her vision for offering quarterly service days for her future team, encouraging others to build generosity into their business model. [00:33:17] Final TakeawaysWhy having your own website is an empowering step toward financial freedom, ownership, and long-term business growth beyond TPT. Resources Mentioned:https://emberlyn.myflodesk.com/teachershttps://www.emberlyn.co/teachershttps://www.instagram.com/emberlynco/Connect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Have you ever felt the pressure of the big TPT sitewide sale wondering how to prepare your store, what to promote, or if you’ll even make a sale? Whether you’re a brand-new seller or a seasoned TPT veteran, this episode will help you make the most of one of the biggest selling opportunities of the year.Lindsay breaks down exactly how to prepare for the Black Friday and Cyber Monday TPT sitewide sale, how to optimize your listings for conversions, and what strategies can help you turn this season into one of your most profitable. Key Discussion Points:[00:00:41] What to Expect from the TPT Sitewide SaleWhy the TPT Sitewide Sale is such a major opportunity for sellers and what to expect, especially if you’re new to selling on the platform.[00:01:52] How the Sitewide Discount WorksA look at how the 20% seller discount combines with TPT’s extra 5% off code to create a 25% savings for buyers and why you should always participate. [00:02:36] When and How to Prepare for the SaleTips for staying informed through TPT seller emails, when to start advertising, and why you should only start promoting a day or two before the sale. [00:03:46] Step 1: Review Your Data and Optimize Top ResourcesHow to identify your top-performing products using TPT data and ensure your covers, thumbnails, previews, and SEO are all working together to convert browsers into buyers. [00:06:10] Step 2: Refresh Your Storefront for Returning BuyersWhy sale periods are the perfect time to update your featured listings to highlight seasonal or high-demand resources. [00:07:02] Step 3: Create or Finish BundlesThe power of bundles during sales, including how to start a growing bundle, communicate value in your descriptions, and use bundles to increase your average order value. [00:09:50] Step 4: Optimize for Seasonal SEOHow to fine-tune your holiday resources for relevant search terms and why you should limit title changes to avoid hurting your TPT rankings. [00:12:51] Step 5: Invest in an SEO ToolRecommendations for trusted TPT SEO tools and how investing in one can help you stay competitive as search algorithms evolve. [00:14:41] Step 6: How to Advertise the SaleSimple ways to promote your sale with TPT Notes to Followers, targeted email marketing, and strategic Instagram content. [00:15:45] Using Email to Drive Sales and Track ResultsIdeas for guiding your audience to the right products, using the TPT UTM builder to measure clicks, and understanding TPT’s one-day attribution window. [00:17:35] The Power of Wishlists and Follow-Up EmailsWhy encouraging followers to build a wishlist before the sale can lead to more conversions when you follow up on sale day. [00:18:32] Final EncouragementLindsay reminds sellers that even if they don’t see immediate results, every sale and optimization effort builds toward long-term growth and success.Resources Mentioned:TPT SEO Tools (Your Data Playbook, Seller Spy, SEO Mantis, Mr. Joel’s SEO Tools, TPT SEO Chrome Extension)Lindsay’s Subscriber to Sales program for starting and growing your email listConnect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Simple Rhythms for Busy Moms: How to Beat Burnout and Find BalanceIs it possible to grow your business, teach full-time, and still have time for family and rest?In this episode, Lindsay sits down with KyAnn Molina, host of Simple Rhythms for Busy Moms and mom of three under five, to talk about how to simplify your days, build intentional rhythms, and prevent burnout as a teacher, mom, or entrepreneur.KyAnn shares her Four-Step Plan Framework for creating daily systems that reduce decision fatigue and help you show up with more peace and purpose. This conversation is full of practical strategies for managing your schedule, protecting your energy, and learning to rest without feeling guilty.Key Discussion Points:[0:41] How KyAnn realized she was chasing goals that didn’t align with her priorities and the wake-up call that led her to simplify her life[2:11] What it looks like when your passion turns into pressure and how to identify when you’ve hit survival mode[3:56] Why so many moms “check out” with Netflix or scrolling and why it’s not true rest[6:19] How to reframe rest as a crucial part of your routine and follow God’s design for Sabbath rhythms[7:41] Practical ways to make space for quiet, prayer, and presence even when your calendar feels packed[10:05] KyAnn’s system for planning your day in under 10 minutes: brain dump, arrange, prioritize, and plan[14:21] How small daily check-ins can save you hours each week and help you stay focused on what really matters[17:36] How to use short pockets of time effectively when balancing school, business, and motherhood[20:04] Why “push seasons” are okay but how to sustain your energy and peace through them[23:27] The power of getting creative with support systems and letting go of the myth of doing it all alone[27:01] How to lead your home like a thermostat, setting the tone for peace and calm[29:21] Why success means designing a life that aligns with your values, not just your goalsResources Mentioned:Simple Rhythms for Busy Moms PodcastFree Morning Routine Guide — available inside KyAnn’s Facebook community: bit.ly/SimpleRhythmsCommunityConnect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

How I Scaled My Teachers Pay Teachers (TPT) Store with Product Lines and BundlesIs your TPT store ready to scale beyond single sales? Product lines and bundles are the foundation of consistent income on Teachers Pay Teachers (TPT), and in this episode, Lindsay breaks down exactly how to create them strategically.From identifying your top sellers to building trust with product lines and creating high-converting bundles, this episode walks you through how to take your store from random uploads to reliable revenue.Key Discussion Points:[0:41]  The difference between topic-based and resource-based product lines and how to choose the right structure for your store.[1:41]  How consistent, intentional resource creation positions you as a go-to expert and keeps teachers coming back.[2:41]  Where to find your top sellers in your dashboard and how to turn them into full product lines.[3:41]  Why creating a design, layout, and cover photo template speeds up your workflow and ensures a cohesive brand.[4:41]  What defines a bundle on TPT, how to use the Bundle Tool, and why bundles convert higher than individual listings.[5:41] How to use growing bundles as a marketing strategy-sell early, update often, and reward your loyal buyers.[6:41]  Why you should make a dedicated bundle preview, how to showcase value quickly, and tips for strong thumbnails.[7:41]  How to price bundles effectively using TPT’s automatic 20% discount and why showing the “slashed” full price works.[8:41]  How bundling resources can take your average sale from $5 to $50+ and lead to full curriculum sales.[9:41]  How to use your data, create with intention, and focus on product lines and bundles for long-term growth.Connect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Teachers Pay Teachers (TPT) Store Audit: How to Optimize Listings and Boost SalesIn this episode, Lindsay does on-air coaching with Resource Academy member Michelle from Thinking Math Corner. Together, they walk through her store data, top-selling resources, pricing, branding, and outside-of-TPT strategy. You’ll learn exactly how to analyze your own store, test prices, optimize listings, and use email marketing to create loyal, repeat buyers.If you’ve ever felt stuck wondering why your products aren’t getting more traction or wondered how to take your Teachers Pay Teachers (TPT) store from “good” to “thriving”, this episode will show you the path forward.Key Discussion Points:[0:41] Michelle shares her Teachers Pay Teachers (TPT) journey, from 20 years in the classroom to starting her store just a year ago, and the early wins and challenges she’s faced building Thinking Math Corner.[2:41] Lindsay explains how to read your Teachers Pay Teachers (TPT) data and recognize whether the issue is lack of views or low conversion rates and why each requires a different solution.[5:41] How consistent covers, colors, and thumbnails build trust and recognition, and why small brand mismatches can cost you repeat customers.[8:41] Lindsay walks Michelle through how to evaluate conversion rates, identify pricing sweet spots, and test small changes to improve performance.[11:41] How to expand on top sellers and create cohesive product lines and bundles that attract loyal buyers and make marketing easier.[13:41] Ideas for turning high-demand math topics into holiday/seasonal resources, and how to bundle them effectively without confusing buyers.[15:41] The power of using YouTube, blogs, and email lists to drive steady traffic beyond TPT and why email marketing is key for repeat buyers.[17:41] Michelle and Lindsay discuss how to balance value and sales, structure weekly emails, and write stories that build connection and trust.[21:41] Why short, personal stories work better than polished templates and how vulnerability and authenticity help you stand out in the inbox.[24:41] Lindsay and Michelle map out how to use one YouTube video to create blog posts, emails, and TPT store promotions.[27:41] What open and click-through rates to aim for, how to run simple “nine-word emails,” and what to ignore when checking your analytics.[29:41] Michelle shares how joining the Resource Academy accelerated her success and why investing in coaching helps teachers skip years of trial and error.Resources Mentioned:Thinking Math Corner Teachers Pay Teachers (TPT) StoreResource Academy: Lindsay’s membership program for Teachers Pay Teachers (TPT) sellers who want to grow strategicallyPodcast Episode with Liz Wilcox: Tips for writing emails that connect and convertConnect further:Download my TPT Income Report: https://www.lindsaybowden.com/incomeEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.