Big Roofs Podcast

Most roofing contractors treat their estimate like paperwork. Send a number, hope for a callback, move on. In this episode, John DeLaurier explains why your estimate is actually the continuation of a trust-building process that should already be halfway done before the customer even sees a price.He breaks down what a great estimate actually does (clarity, confidence, and reinforcement), why sending one option is killing your close rate, how inspection photos and annotations remove objections before they start, and why follow-up after the estimate is where most of the money is lost.John also covers the good-better best pricing approach, when to introduce financing, and why no CRM or software can fix a broken sales process.0:00 The Truth About Roofing Estimates0:42 How Your Estimate Fits Into the Customer Experience1:00 The Sale Should Be Halfway Done Before the Estimate2:20 The Estimate Is Not the Beginning of Trust2:28 The Homeowner Doesn't Care About Your Roofing CRM3:14 What Happens When You Just Send a PDF With Numbers4:01 Most Homeowners Don't Buy Right Away4:36 What a Great Estimate Actually Does5:59 Show Their Roof, Not Your Accolades7:51 Follow-Up Is Where Most Money Is Lost9:06 Staying Present Until They're Ready to Say Yes9:45 Why One Option Isn't Enough10:39 Financing Should Be Part of the Estimate Conversation11:11 The Best Companies Present Solutions, Not EstimatesWant a Roofing CRM that sells more jobs for you?Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

Every roofing company hits a ceiling, and it's almost never a revenue problem. In this final episode of the series, John DeLaurier breaks down why leadership and talent are the real multiplier behind profitable growth. He explains why promoting your best sales rep into management is one of the most common and costly mistakes contractors make, how to use personality assessments to put the right people in the right seats, and what real leadership KPIs look like beyond just production numbers. John shares lessons from running his own roofing company for almost 10 years, including the seasons where he was the bottleneck and what changed when he stopped trying to own everything. He also recaps all six episodes in the series: brand, speed, sales follow-up, operational discipline, retail vs. insurance, and leadership.0:00 Leadership and Talent 0:33 Are You Building a Business or Just a Job? 1:11 This Episode Is for the $3M to $10M Contractor 1:31 If You're Not Making Money, It's a Leadership Problem 2:00 The Biggest Mistake2:47 Why DISC Assessments Change Everything3:15 Hiring Leadership Is Different Than Hiring Production 4:11 Leadership Is About Clarity and Ownership 4:30 KPIs Your Leaders Should Be Watching Daily 5:53 What Real Leadership Thinking Looks Like 6:58 Culture Is Designed, Not Accidental Want a Roofing CRM that sells more jobs for you?Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

Most insurance restoration contractors don't have a sales process. They have a storm process. In Episode 5 of the $1M Gross Profit series, John DeLaurier breaks down why insurance dependency is killing roofing businesses and what retail-first companies actually do differently to build predictable, lasting profit.0:00 – Most Insurance Contractors Don't Have a Real Sales Process0:40 – Insurance Work Isn't Bad, But....2:12 – The Shift Happening in Roofing Right Now2:50 – Insurance Model vs. Retail Model4:03 – Retail Exposes Weak Sales Systems5:37 – The Hybrid Model?6:56 – What Retail Winners Actually Do Differently7:49 – The Long-Term Advantage of RetailWant a Roofing CRM that sells more jobs for you?Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

Jacob McCallum had no sales team, no big budget, and no roofing background. He had a phone, a Facebook ad account, and a process he wrote down from day one.8 months later: $2 million in roofing sales. Solo.In this episode Jacob breaks down exactly how he did it: the ad formula, the sales process, and the franchise model he's now building around it.0:00 – Meet Jacob McCallum1:32 – Why writing your process down changes everything4:06 – His numbers: 136 roofs, $15K average, $2M in 8 months7:45 – Close rate vs. profit margin (the math most reps ignore)14:00 – How to justify premium pricing before you even quote20:07 – Selling roofs you never show up to (the Loom method)24:32 – The Facebook ad system: phone, 15 seconds, $25 leads27:28 – Hook, body, CTA: the exact ad formula he used35:41 – What happens when you grow too fast44:02 – The 4 bosses every roofing company has to beat47:16 – The profit math (fewer roofs, more money)50:03 – SRS Roofing and the franchise model explained52:11 – Where to find JacobWant a Roofing CRM that sells more jobs for you?Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

Most roofing companies don't lose deals because of price. They lose them because they quit following up. In this episode, we break down the follow-up math most roofing sales teams get completely wrong, including why 35 touches is the new standard, how one roofing company closed a deal 17 months after the first visit, and why your CRM is full of money you've already stopped chasing.0:00 – Brand Builds Trust. Speed Captures It. Now Let's Talk Sales.0:18 – Most Companies Don't Lose Deals Because of Price0:44 – The Hard Truth: Sales Reps Don't Like Following Up1:17 – How Long Should You Actually Follow Up?2:25 – Follow-Up Is Not Pressure2:56 – The Math: Every Unsold Lead in Your CRM Is Potential Profit3:30 – Why Automation Is the Only Way to Scale Follow-Up4:10 – 35 Touches.4:50 – What Happened When We Automated Follow-Up5:29 – What Today's Homeowner Actually Expects6:04 – The Inside/Outside Sales Model That Separates Good from Great7:31 – What a Real Inside Sales Rep Does8:07 – The One Personal Touch Almost No Roofer Is Making8:44 – The Sales Process Starts the Moment They See Your Brand9:36 – You Can't Improve What You Can't See: CRM Activity & Call Recording10:28 – Automation Doesn't Replace the Sales Rep Want a Roofing CRM that sells more jobs for you?Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

In this episode, John breaks down exactly where roofing contractors lose profit after the sale — and most of them never even notice. From material waste to communication failures to delayed change orders, these are the silent killers eating into your gross margin job by job.If you're doing 200 roofs a year and losing $500 per job in preventable waste, that's $100,000 gone. Not because of bad marketing. Not because of bad sales. Because of operational discipline… or the lack of it.This episode is for any roofing contractor serious about protecting what they worked hard to earn.Want a Roofing CRM that sells more jobs for you?Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

In this episode, John breaks down why speed-to-lead is the single biggest lever most roofing businesses ignore. You'll learn why the first contractor to respond usually wins the sale (regardless of price), how instant follow-up actually reduces competition by stopping homeowners from shopping further, and what a professional, elite-level lead response system looks like in 2026.Whether you're trying to hit your first $1M in gross profit or you're already past $3M and leaking margin on bad follow-up, this episode will change how you think about roofing lead generation.Want a Roofing CRM that sells more jobs for you?Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

Most roofing contractors are bleeding money and they don't even know why. The leads aren't converting. The close rates are low. The roofing marketing spend keeps climbing. But the real problem isn't your ads, your roofing sales training, or your lead generation strategy. It's your brand.In this episode, John DeLaurier sits down with Dan Antonelli, founder of KickCharge Creative and author of Branded Not Blended, who has built over 3,000 home service brands in 30 years. Dan breaks down exactly why most roofing businesses blend in, why that's destroying your roofing lead generation efforts, and what it actually takes to become "Five Mile Famous" in your market.If you're serious about growing your roofing business, charging premium prices, and building something worth selling one day, this one's required watching.Work With Dan: https://www.kickcharge.com/0:00 - Why roofers get branding wrong from day one3:08 - John exposes his own roofing brand mistakes5:51 - The worst things you can name your roofing business7:39 - What a disruptive roofing brand actually looks like9:04 - The "Five Mile Famous" strategy explained11:15 - Why trademarking your name isn't optional12:01 - The LLC trap: why state approval means nothing17:04 - Why brand equity matters on exit20:07 - 3 signs your brand is holding back growth26:39 - Why customer expectations are higher than ever30:17 - How rebranding made premium pricing easier30:42 - The #1 trust problem homeowners have with contractors34:31 - The $2M to $24M rebrand case study37:05 - How intro videos sell roofing jobs before the inspection38:28 - Community sponsorships vs. Google Ads42:27 - The simplest way to find out if you're forgettable47:17 - Branded Not Blended + where to find DanWant a Roofing CRM that sells more jobs for you?Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

Roofing contractors don’t have a lead problem — they have a trust problem — and building a brand that feels safe, obvious, and professional is what protects your profit margins and drives real growth.0:00 – Trust over Leads1:45 – From Busy to Profitable3:30 – The Trust Stack Framework5:15 – Brand Protects ProfitWant a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

John and Reggie Brock break down why roofing companies don’t have a recruiting problem—they have a retention and culture problem—and how clarity, trust, and alignment build teams that actually stick.0:00 — The Real Problem: Retention4:40 — “Airbnb Roofing Companies”9:20 — Culture Is the Whole Business13:55 — Sales vs Production: The Handoff18:35 — Talent ≠ Team23:15 — Propel & Culture Under Pressure27:50 — The 6 Pillars Framework32:25 — Why PE Breaks Culture36:55 — You Can’t Buy Trust41:25 — Distribute the Weight46:05 — Pulse Checks & Catching Problems Early50:55 — Build a Place People Want to StayWant a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

In this episode, Cory reveals Google's new "Get 4 Quotes" feature that's rolling out nationwide, why SEO just became more important than ever (hint: it's feeding the AI engines), and why your speed to lead might be the difference between winning and losing every job.Plus: the roofing CRM rehash campaign strategy that turned $9M in dead quotes into almost $2M in closed business without generating a single new lead.0:00 - Intro3:04 - Why AI engines matter for roofing companies now7:50 - Google Business Profile and the future of reviews10:06 - Google's new "Get 4 Quotes" feature explained18:25 - What it costs to NOT invest in AI and SEO27:50 - Why contractors hate marketing (and why that's a problem)31:05 - What WebFX clients are doing differently36:13 - Why CRM integration is non-negotiable43:10 - The $9M pipeline problem (and the $2M rehash solution)52:07 - What to do with your data (and why most contractors don't)Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

Brad Akers is a roofing systems consultant. His Four Growth Engines have helped dozens of roofers stop relying on systems they don't control to grow their businesses. Check him out: https://bgb-enterprises.com/0:00 - Intro3:13 - What is Wabo Roofing?6:04 - The inspection day strategy that "feels like a lot" but works9:55 - Why 33% more inspections doesn't feel like a win (but is)11:56 - Data vs. feelings: the real reason sales teams quit systems18:02 - The only way to make roofing sales actually profitable20:23 - Build day, post-build, and referral systems explained25:03 - The Silver Lake story: why "good branding" isn't enough31:13 - Why you now need 35+ touches to close a sale39:37 - Personalized postcards, videos, and sales rep branding that works42:01 - What's new with ProLine CRM49:49 - What a CRM should actually do for your roofing businessWant a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

In this episode, John DeLaurier sits down with Larry Janesky, a 40-year contractor, founder of Contractor Nation, and owner of 40 companies across 35 states, to break down what's actually broken in the roofing industry and how to build a business that doesn't destroy your life in the process.0:00 - Intro4:30 - Why Your Roofing Business Will Never Outperform YOU15:34 - "I've Seen $25 Million Roofing Companies Lose Money"20:02 - High Value, Low Risk: How to Sell Without Being the Lowest Bidder27:02 - What's WRONG With the Roofing Industry (Larry Goes Nuclear)36:32 - The Roofing Business Owner's Arc45:24 - School of Entrepreneurship: 90 Classes That Actually Work52:29 - "Working Harder Is Your LOSING Strategy"Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

In this episode, John DeLaurier sits down with Ryan Groth, founder of Sales Transformation Group (STG), to discuss how roofing contractors can build predictable revenue through real sales systems, accountability, and leadership—without burning out in the process.0:00 - Introduction7:09 - How to Start a Roofing Business: From Chaos to Structured Sales Systems12:28 - Best Roofing CRM: KPIs & Reports That Drive Growth22:54 - Roofing Sales Training: Fractional Sales Management vs. Hiring28:32 - Roofing Business Strategy: Financing, Retail, and Market Evolution35:53 - Success Beyond Revenue: Building a Business That Gives You Life BackWant a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

In this episode, John DeLaurier sits down with Travis, CEO of Roofle, to discuss how modern roofing contractors are using instant quote technology to transform their lead generation and slash customer acquisition costs. Travis reveals how Roofle helps contractors be available 24/7, turning website visitors into qualified leads—even at midnight when homeowners are browsing on the couch.0:00 - Introduction5:28 - How to Generate Leads for Roofing Company: 24/7 Instant Quotes12:05 - Roofing Sales Training: Simplifying Finance Presentations19:04 - Lead Generation for Roofing Contractors: Realtor & Insurance Agent Strategies26:30 - Best CRM for Roofing Companies: Automation & Follow Up Systems33:40 - Roofing Lead Generation: Address-Only Leads & Direct Mail42:48 - How to Automate Your Roofing Business: Lowering Customer Acquisition CostWant a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

In this episode, John DeLaurier sits down with Dean Tally, co founder of Smart Tarp Company, to discuss roofing lead generation strategies that actually move the needle. Dean shares how Smart Tarp grew 48% in a single year by transforming job site protection into a powerful marketing tool with QR codes that outperform traditional yard signs by 300%.0:00 - Introduction6:03 - How to Generate Leads for Roofing Company: Smart Tarps vs. Yard Signs14:21 - Roofing Sales Training: Value Must Exceed Price21:04 - Roofing Sales Presentation: Features, Benefits & Closing Techniques27:19 - Best Roofing CRM Integration: Knowing Your Numbers & CAC34:00 - Lead Generation for Roofing Contractors: Dominating NeighborhoodsWant a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

In this episode, John DeLaurier sits down with Daniel Dixon from SendJim to completely rethink roofing marketing. Spoiler: Blasting out thousands of postcards is dead. The new playbook for roofing lead generation? Send fewer cards, more frequently, to the RIGHT people—starting with your customers' neighbors.0:00 - Introduction4:47 - How to Generate Leads for Roofing Company: The Strategic Framework13:40 - Roofing Marketing Strategies: Hyper-Targeted Direct Mail That Converts19:04 - Lead Generation for Roofing Contractors: The Snowball Effect25:07 - How to Start a Roofing Business: From Roofer to Business Owner35:08 - Best Roofing CRM Integration: SendJim + Proline AutomationWant a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

In this episode, John DeLaurier sits down with Adam Nussbaum of Nussbaum Roofing to discuss the realities of building a profitable roofing business—from surviving multiple rebrands to refusing to chalk roofs.Adam shares his fascinating transition from federal IT work to restoration and eventually roofing, explaining why he ditched the complexity of interior remodeling for the repeatable profitability of exteriors. He gets brutally honest about accounting (the thing most roofers ignore), why raising your lows matters more than chasing higher revenue, and his controversial stance on insurance adjusting.0:00 - Introduction & The Rebranding Nightmare9:12 - Why Accounting Makes or Breaks Your Roofing Business16:50 - From IT to Roofing: Adam's Unique Journey27:40 - Creating Systems That Scale (Without Losing Your Mind)43:09 - Insurance Ethics: Why Adam Refuses to Chalk Roofs55:04 - The Truth About Fortified Roofing & IR ShinglesWant a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?

In this episode of Big Roofs Podcast, we talk with Jason Reisman. The former race car driver and the powerhouse behind Eustis Roofing shares how competition, content, and craftsmanship drive his company’s growth. He and John dig into how introverted roofers can still win big with video.0:00 Meet Jason Reisman: From Racing to Roofing3:20 Scaling Without Losing Your Culture6:07 Building Proline to Solve Communication Gaps9:03 The Evolution of Roofing Expectations12:00 Helping Roofers With Admin, Marketing, & Accounting15:00 How Bad Bosses Make You a Better Leader18:00 How NASCAR Culture Shaped Jason’s Roofing Company21:08 Why Roofing Crews Are the Real Athletes24:30 Creating Content That Attracts Crews AND Customers27:15 The Struggles of Making Videos as an Introvert30:05 How to Stand Out with Roof Install Content33:15 Using Content to Build Culture & Accountability36:08 What Makes a Roofing Business Sellable to Private Equity39:05 How Equity Helped Jason’s Business Double in Size42:30 Pricing, Margins & Why Roofers Deserve Premium PayWant a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeWatch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zoSubscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips___________________________________Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisodeCreate a Free ProLine CRM Account:https://proline.app/get-started_________________________________________Connect with us!IG: https://www.instagram.com/prolineapp/FB: https://www.facebook.com/prolineappLinkedIn: https://www.linkedin.com/company/prolineappTwitter: https://x.com/prolineappTiktok: https://www.tiktok.com/@prolineappQuestion - What is your Roofing CRM missing?