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Coffee with Curtis

Author: Robert Curtis

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You are listening to Coffee with Curtis, I am Robert Curtis, your host and CEO of Simlev. Welcome to the show. Coffee with Curtis - Business is a podcast where you will be able to tune in to my conversations with people in business sharing their journey and experiences to give you insights to impact your own business. So grab a coffee and enjoy the show.
38 Episodes
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In this episode of Coffee with Curtis, Robert is joined by Maxine Marks, the founder of Luxury Property in Israel, known as the Pink Lady. They discuss the importance of branding in real estate, the dynamics of running a family business, and the impact of social media on client relationships. Maxine shares her journey of building a unique brand around the color pink, her marketing strategies, and the significance of creating a community for her clients. The conversation also touches on legacy, client experience, and advice for aspiring entrepreneurs.
On this episode of Coffee with Curtis Business, Robert is joined by Alex Dwek, COO of Nas Company—the global media and education powerhouse behind Nas Daily, Nas Academy, and Nas.io. Alex shares the journey from scaling Uber and Grab in Southeast Asia to helping transform Nas from a viral content brand into a full-fledged ecosystem reaching 500 million views a month.The conversation explores how businesses can adopt a media company mindset, why personal brands often surpass corporate ones, and how AI is expediting the journey from concept to market. Alex also unpacks his latest initiative: mentoring 100 people to launch and monetize their own businesses in just 30 days—no audience required.From breaking down the secrets of building trust and brand alignment through content to using AI as a creative co-founder, Alex offers sharp, actionable insights for entrepreneurs, executives, and creators alike. If you’ve ever wanted to turn attention into opportunity, this episode is a masterclass in doing it at speed and scale.
On this episode of Coffee with Curtis Business, Robert is joined by Steve Burg, VP Strategy at Webz.io. They delve into the intricacies of performance marketing, exploring methodologies, the importance of content with purpose, and the evolving role of AI in marketing strategies. They discuss the buyer journey, lead scoring, and maximizing conference ROI, while emphasizing the need for marketers to understand their audience deeply. Steve shares insights from his extensive experience, highlighting the significance of creating memorable experiences and the impact of gamification in marketing. The discussion wraps up with a look at the current hype cycle of AI and its practical applications in the marketing realm.
In this episode of Coffee with Curtis, Robert is joined by Adam Kosky—an ex-Meta, ex-Spotify seasoned customer success leader—to explore how CS is evolving from a support function into a true driver of growth. They dive into how AI is reshaping CS, the power of storytelling, and why aligning sales and success teams is critical. From building community to launching client-facing podcasts, this episode is packed with fresh takes on turning customer success into your company's unfair advantage.
In this episode of Coffee with Curtis, Robert is joined by Lior Illouz, co-founder of HeyBonds and ex-Meta. They explore the intersection of technology, culture, and business, diving into the evolution of podcasting, AI’s impact on content creation, and the nuances of navigating cultural differences in global business. Lior reflects on key lessons from his time at Meta, highlighting the power of feedback, vulnerability, and embracing failure to drive innovation. The conversation covers the role of strategic partnerships in scaling growth and adapting to fast-changing markets. Lior also unpacks the vision behind HeyBonds, an AI-powered relationship coach designed to personalize guidance for individuals and couples, democratize relationship therapy, and boost emotional intelligence. Additional insights include fundraising strategies and the broader goal of transforming HeyBonds into a full-spectrum relationship platform.
In this episode of Coffee with Curtis, Robert is joined by Rosie Purr, an account executive at Giddy Up and B2B comedy content creator who blends tech sales expertise with a passion for humor. They dive into Rosie’s sales journey, her use of comedy to connect with audiences on LinkedIn, and how authenticity drives real engagement. Rosie breaks down her creative process and they both reflect on the evolving sales landscape, where marketing, humor, and personal branding increasingly intersect. The conversation explores LinkedIn’s unique culture of support, the growing role of humor in business content, and the balance between entertainment and education. Rosie also shares her viewership stats, insights into the creator economy’s growth, and thoughts on shifting from social to interest-based content discovery.
In this episode of Coffee with Curtis, Robert is joined by AB Lieberman, CEO of Clicks Talent. The conversation covers the evolution of influencer marketing, the growing demand for authenticity in content, and AI’s expanding role in the industry. AB unpacks his journey from freelancer to CEO, shares the mission behind Clicks Talent, and offers practical advice for building high-impact influencer programs. They examine the shift from traditional social media to interest-based platforms like TikTok and strategies for capitalizing on these trends. Other highlights include moving beyond persona-based targeting toward engagement-first approaches, the rising potential of TikTok and LinkedIn for B2B marketing, and the power of user-generated content. AB also delves into the emergence of AI influencers and the challenges of balancing automation with human creativity in content production.
In this episode of Coffee with Curtis, Robert Curtis is joined by Alec Kremins, Partnerships Manager at the hyper-growth newsletter platform, beehivv. They unpack the newsletter renaissance and why it’s one of the most powerful tools in modern content marketing.Alec dives into the rise of platforms like beehiiv, the magic of storytelling, and why personal branding and trust are the real currency in today’s attention economy. Robert and Alec also workshop how to kickstart your own newsletters, sharing actionable tips on growing an audience, dialing in your niche, and keeping readers coming back. From AI-powered content to balancing value and promotion, this episode is a playbook for anyone looking to level up their newsletter game.
On this episode of Coffee with Curtis, Robert is joined by Yael Morris, founder of Decode Insights, to unpack the hidden power of customer insights in sales and marketing. They dive into what really drives customer behavior, why most feedback methods fall short, and how asking better questions leads to better results. From the psychology of sales conversations to the role of AI in decoding patterns, this episode is packed with real talk, real stories, and real takeaways. Whether you’re B2B or B2C, Yael’s insights will challenge your assumptions and help you build deeper, trust-driven customer relationships.
Robert is joined by Derek Fox, CEO and Founder of Midsail Research to discuss an important but often overlooked area when growing a business, market and competitor research. 
Robert is joined by Jacqueline Rose, a leading voice in educating people about women's health, perimenopause and menopause. Jacqueline shares with us just how this stage of life for all women can impact their performance in the workplace, especially in highly results driven roles of business like leadership, sales and marketing. Women's health issues are still not an understood area in the workplace, even with women and this episode lifts the lid on this important topic. Jacqueline takes us through the causes, symptoms and how women can be supported to continue to impact the world of work. 
Robert is joined by Bridie Castiel on this episode of Coffee with Curtis. Bridie is a well-known social media and communications leader in Israel. Having built her own social media agency working with clients to grow their brand attention, Bridie took a career decision to "go all in" on one of her clients, the work productivity powerhouse, Monday.com as their Digital Communications Team Lead over a year ago. Bridie shares her personal story, how she manages her downtime for mental wellness and the way her career has unfolded recently. As the first generation to grow up on social, we discuss the psychology of "putting yourself out there" and why it remains such important for businesses and people in an overly commodotized marketplace. Finally, Robert and Bridie chat about her current role managing omnichannel communications for a super brand. 
Robert is joined on this episode of Coffee with Curtis by Sarah Dray, CEO of Dray Translations. Sarah has built the leading legal translation company in Israel, working with all the major law firms. We discuss the power of language in business and how it can be used to open new markets for companies. Trust in business is always essential, even more so when translating legal documentation. Sarah tells us how she built a reputation in her work, why having her name above the door matters, and creating her personal brand on LinkedIn.  We also chat about her career from lawyer to business owner and the rewards and struggles in a 10-year journey of developing her company. Sarah wraps up by giving us an insight into the future of translation with the rise of AI and where she wants to take her business forward. 
Robert is joined on this episode of Coffee with Curtis by Len Wise. Len is a global brand strategist who has worked for some of the biggest companies in the world, creating memorable brands and campaigns. Branding is so much more than what we see on the surface. Len has developed his own methodology for SaaS companies to develop what he calls a lovemark that creates loyalty without reason and interacts with every part of the company. Len talks about his favorite brand strategy projects, how they were implemented, and how smaller brands can start building their own 'lovemark' too. This episode is packed with gems and value. 
Robert is joined by Guy Gordon on this episode of Coffee with Curtis. Guy is a brand strategist and storyteller, and who can resist a story told in an Irish accent. Guy shares his methodology when approaching how companies develop their brand and gives outstanding examples from his two decades in the sector working with some of the biggest names like Saatchi and Amazon. We hear about his favorite campaigns, the campaign he'd most love to work on, and the humanizing of a brand using personal branding opportunities through social media. A jam-packed episode.
Robert is joined by Michal Tamir and Gil Schoenberg, the co-founders of Superfy. Superfy is disrupting the way we search with an app that lets you ask questions and get answers in live chat. The app connects you to the right people automatically with the probability of getting a more nuanced search answer from people just like you. We discuss the future of search, why voice will be an important component in the way we find answers and the impact ChatGTP will have in the way we generate and consume information. Michal and Gil also share their views on the hot topics of how we validate and fact check information (so-called fake news), online safety and the development on digital communities.
BONUS EPISODE: Robert is joined by Simon Gerstler, co-CEO's of Pipe. They sit down for an end of year review and look back at the market changes. Both share who were the stand out companies from their client portfolio over the last months and discuss why LinkedIn remains such an important tool in your GTM strategy. They discuss their proudest moments from 2022 professionally, what companies need to do to win in 2023 and other market insights for the upcoming year.
Robert is joined by Elinor Honigstein on this episode of Coffee with Curtis. Elinor is the Head of UK Office & Strategic Partnerships for the UK-Israel Tech Hub which is an initiative operated by the British Foreign Office. She shares with us the benefits of this trade partnership and her views on why Israel is continuing to see a tech boom. In addition Elinor is an advocate for women in tech and business. She recently was recognised as a TechWomen 100 Award Winner for 2021 and also is the founder of the VC Club & Women Leading Innovation Network. We tackle some big issues on the podcast.
Robert is joined by Yardenne Assa and Stephie Knopel, co-founders of Unboxable, an HR tech platform that is changing the way we hire talent to focus on relevancy and skillset. We had a great conversation on how the workforce is changing, how recruiting is adapting as well other big themes happening in the world of work. Ahead of international women's day, we also discuss their views on being coined 'female founders' and lots more.
Robert is joined by Daniel Bernard, sports industry investor and entrepreneur. Daniel shares so much in this podcast about his career in the sports industry, the approach he takes to leadership in business and how to empower your people. He also discusses why developing a niche when investing is critical and views on the betting industry which is so closely tied with sports. We also discuss the tech boom in Israel and the burgeoning peace in the middle east following the Abraham Accords.
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