The Fifteenth Page Show | AI Systems, Marketing Tips, andContent Marketing Strategy for Busy Teams

This week, we’re bringing you something a little different: an at-home AI mom hack that will save your sanity (and maybe make you laugh).Amanda shares how she used ChatGPT’s voice mode to handle her toddler’s endless “Is it time to go yet?” vacation questions—turning it into a fun, low-stress game instead of a battle of logic with a 3-year-old.Whether you’re weeks out from a big trip, trying to dodge a trampoline park visit, or just need creative backup in the parenting trenches, this hack is for you.We’ll cover:How Amanda set up this simple, fill-in-the-blank ChatGPT prompt in secondsWhy voice mode makes all the differenceTips for personalizing the experience (like uploading your itinerary or using your kids’ names)Why this isn’t really lying to your kids (and how it’s no different than classic “they’re just not open yet” parenting)📱 Bonus: Grab Amanda’s ready-to-use prompt template here

AI is moving fast inside marketing teams.But without governance? It can erode your brand just as fast.In this episode of The Fifteenth Page Show, Amanda and Rachel break down one of the most urgent leadership conversations happening right now: AI governance.Yes, it sounds dry, but it doesn’t have to be. And it’s certainly not optional.If your team is:Using AI to create briefs that generate more AI contentPublishing copy without human reviewExperimenting across multiple tools without visibilityOr wondering why AI is “saving time” but creating more editingYou likely don’t have a governance system in place.And that’s where risk creeps in.What We Cover in This Episode:Why AI governance isn’t about slowing down—it’s about scaling safelyThe hidden risks of AI-generated briefs + AI-generated copyHow brand erosion actually happens (and why it’s hard to fix later)The 3-Phase AI Governance Framework we use at 15th Page:Ownership & VisibilityWho owns AI internally?What tools are being used across departments?What data is being entered into those tools?Risk-Based GuardrailsLow-risk vs. moderate-risk vs. high-risk AI use casesWhere human oversight must existHow to prevent brand voice dilutionTraining & IterationBaseline AI literacy trainingRole-specific workflowsOutput validation checklistsQuarterly review systemsWe also unpack:Why AI governance must be a living system—not a forgotten Google DocThe growing problem of AI-generated content responding to AI-generated contentHow to increase speed without sacrificing trust, authority, or customer experience Who This Episode Is For:CMOs and marketing leadersFounders scaling content teamsBrand strategistsTeams integrating AI into marketing, sales, or CXCompanies in regulated industries (health, finance, etc.)If your AI usage feels messy, inconsistent, or oddly slower than expected, governance may be the missing piece.This episode will help you build the foundation to scale intentionally.If this conversation resonated, follow The Fifteenth Page Show on Spotify, Apple, or wherever you listen.And if you need help auditing or implementing AI workflows for your team, reach out at fifteenthpage.com.Scale fast. Stay on brand.

AI adoption is skyrocketing—and with it comes the pressure to get “certified.”But do you actually need an AI certification to use tools like ChatGPT or Claude professionally?In this episode, Amanda and Rachel break down what really matters when it comes to learning AI—and when formal training does make sense.In This Episode:Why most marketers don’t need AI certificationWhat actually makes someone “good” at using AIThe best way to build AI skills (hint: it’s not more courses)Free resources you can use right nowWhen companies should invest in structured AI trainingHow to protect brand voice while scaling AI useWhy governance and guardrails matter at the team levelLeading a Team?If you're rolling out AI across your organization, training and governance matter. We help marketing teams:Document brand voiceCreate AI guardrailsUpskill teams strategicallyBuild AI-smart content systemsContact us to book a free consultation to get a game plan tailored to your team.👉 Follow The Fifteenth Page Show for weekly conversations on brand marketing and AI-smart systems.

Most marketing teams don’t have a content problem—they have a workflow problem.In this episode of The Fifteenth Page Show, Amanda and Rachel break down AI workflow automation for marketers and explain how teams are moving beyond basic ChatGPT prompts into smarter, end-to-end systems that actually save time.You’ll learn how a single webinar, sales call, or customer interview can be automatically transformed into blog posts, email campaigns, LinkedIn thought leadership, and more—without adding more work to your plate.We cover:What AI workflow automation actually means (without the tech overwhelm)How to turn one webinar into a full content engineReal examples using content marketing workflowsHow tools like Zapier and n8n fit into modern marketing stacksWhy organization—not prompting—is the key to better AI outputsHow automation supports strategy instead of replacing human creativityIf you’re a marketing leader feeling buried under “more content, more tools, more work,” this episode shows how to build systems that scale without sacrificing quality or brand voice.🔗 Learn more at fifteenthpage.com🎧 New episodes weekly on AI, brand strategy, and content systems for modern marketing teams

You may have heard this advice: for every one word of AI output you want, you need to give it 500 words of context. 😵‍💫In this episode of The Fifteenth Page Show, Amanda and Rachel call BS.They break down what AI really needs to produce strong, on-brand content—without turning prompting into a full-time job. If you’ve ever frozen when opening ChatGPT or spent more time “feeding” it than actually writing, this episode is for you.What We CoverWhy the “500 words of context” rule is overwhelming—and unnecessaryThe two biggest mistakes people make when prompting AIHow to think about AI like a smart junior writer (not a mind reader)The two essential buckets every effective prompt needsWhy more information can actually worsen AI outputHow to choose the right examples without muddying the watersWhen additional docs help—and when they’re just noise🎧Related EpisodesExactly How to Set Up a Custom GPT (And Why It’s Our Go-To Marketing Partner)Start Here: The Easiest AI Prompt for Marketing CopyDoes This Sound Like ChatGPT? What AI Copy Really Signals to Your Audience🔗 Resources & LinksGet in touch: ⁠hello@fifteenthpage.com⁠Follow Fifteenth Page on ⁠⁠Instagram⁠⁠ and ⁠⁠LinkedIn⁠View our copywriting and brand marketing services at fifteenthpage.com

Welcome back to The Fifteenth Page Show—the podcast for all things AI, brand marketing, and women’s health.In this episode, we’re doing something we’ve never done before on the podcast: a live, step-by-step screen-share walkthrough of how we set up one of our own Custom GPTs.If you’ve mostly been using ChatGPT as a copywriter—for headlines, captions, or blog drafts—this episode is for you. We’re showing how we actually use AI day-to-day at Fifteenth Page: as a strategic thinking partner, not just a writing tool.📺 This is a video-first episode. If you’re listening on audio, we strongly recommend switching to video so you can follow along as Amanda shares her screen and builds the GPT in real time.Why using ChatGPT only for copy is leaving a lot of value on the tableHow we use Custom GPTs to pressure-test marketing ideas before they go liveA beginner-friendly walkthrough of setting up a Custom GPT (no coding required)How to define roles, instructions, output rules, and required inputsWhat “knowledge docs” are, when to upload them, and when not toHow Custom GPTs help small teams move faster—and stay alignedWhy sharing Custom GPTs with teammates helps everyone work from the same playbookYou’ll see us build our Idea Challenger GPT—a custom tool we use to poke holes in marketing ideas, challenge assumptions, and suggest stronger alternatives (instead of just handing out gold stars).Custom GPTs are available with a paid ChatGPT plan (starting at $20/month)Similar features exist in other tools too (Gemini Gems, Claude Projects), even though we’re demoing ChatGPT specificallyWe’ve included the exact prompt we use so you can copy, paste, and adapt it for your own business📄 Google Doc with the full Custom GPT prompt so you can follow along or build it live with us.We build Custom GPTs like this with our clients all the time—especially for content teams and women’s health brands that need messaging alignment, consistency, and speed without sacrificing quality.If you’re wondering “What could a Custom GPT do for our team?”—that’s exactly the kind of question we love answering.Thanks for tuning in—and if you build one after watching, let us know how it goes.

We’re kicking off Season Two of The Fifteenth Page Show with a topic every health brand needs to understand: ChatGPT Health.This new, health-focused experience inside ChatGPT promises deeply personalized insights grounded in a user’s own medical records, and data. While it hasn’t rolled out publicly yet, its arrival signals a major shift in how people will seek, trust, and consume health information.In this episode, Amanda and Rachel break down what ChatGPT Health's launch means for women’s health brands creating content today. If your brand treats, educates, advises, or supports people in the health space, this conversation is essential listening.What We Cover in This Episode- What ChatGPT Health is—and how it differs from standard ChatGPT- How personalized, data-driven AI will change consumer expectations for health content- Why generic health education will no longer feel “useful”- The behavioral shift toward earlier self-education and smarter patient advocacy- How ChatGPT Health may impact SEO, blogs, and traditional content strategies- Where brands can complement AI instead of competing with it- Why context, nuance, and credibility matter more than ever- How storytelling and subject-matter expertise create trust AI can’t replicate- The rise of “how to talk to your doctor” content—especially in women’s health- What brands should start doing now to prepare for this shiftKey Takeaways for Health Brands- AI will win at personalization—brands should win at meaning, nuance, and trust- The job of brand content is no longer to give answers, but to explain the why- Credibility, transparency, and evidence-based practices are no longer optional- Editorial standards, clinician review, and clear sourcing build durable trust- The most valuable content helps people understand, advocate, and feel supportedAbout the ShowThe Fifteenth Page Show brings you smart conversations at the intersection of brand strategy, content, and AI-powered systems. Hosted by Amanda and Rachel of Fifteenth Page, each episode helps brands sharpen their messaging and scale their brand marketing content without losing their sanity.

It’s the last Fifteenth Page Show of the year—and we’re wrapping with five trends that will shape brand marketing in 2026.Fresh off our holiday party (yes, matching Grinch sweatshirts were involved), we’re keeping this one short and strategy-packed. This isn’t about chasing shiny trends. It’s about recognizing real shifts in audience expectations and brand behavior.Inside:Why “AI slop fatigue” is real—and what replaces itHow brands are rethinking trust as a key performance metricThe return of IRL experiences (and what “micro-experiences” really mean)Why nostalgia is back (and working)The new SEO: Generative Engine Optimization (GEO)Plus, a heartfelt thank you to our listeners—for tuning in, sharing, and helping us grow this little pod into something powerful.👉 If you’re a marketer, founder, or creative in women’s health, this one’s for you. Trend-forward, people-first, and totally slop-free.✨ Want more AI + brand marketing tips? Sign up for our newsletter for prompts, strategies, and behind-the-scenes insights from our studio: fifteenthpage.com/about 

As the year wraps up, Fifteenth Page is looking ahead to what 2026 demands from brand and content leaders—especially in women’s health. In this episode, we break down five essential brand marketing resolutions that will help your business build authority, stay competitive in an AI-driven landscape, and scale content without losing credibility or voice.What We Cover in This Episode:1. Get Serious About AEO & GEO: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are no longer optional. We discuss how brands can optimize content so it’s easily surfaced, cited, and trusted by AI tools like ChatGPT—without throwing out their existing SEO strategy. The key shift? Designing content for answerability, not just rankings.2. Nail Your Brand Voice & Messaging: If your brand voice lives mostly in people’s heads, it’s time to document it. We explain why clearly defined messaging isn’t just a content exercise—it’s a strategy check that reveals gaps, misalignment, and missed opportunities across your brand.3. Clean Out Your Content Closet: A content audit in 2026 needs to go beyond traffic metrics. We talk about how to evaluate whether content is building or diluting your authority, how to identify strategically off-brand pages, and why brand voice clarity must come before content cleanup.4. Invest in the Right Storytellers: As AI levels the content playing field, storytelling becomes the differentiator. We explore why brands are increasingly hiring editors, journalists, and brand marketers—and how the right storytelling talent can help your brand stand out in a crowded landscape.5. Treat Content QA Like Product QA: Your product wouldn’t ship without testing—so why does your content? We break down what content quality assurance should look like in women’s health, from medical review to brand voice checks, fact-checking, and editorial workflows that support scale without sacrificing trust.What brand marketing goals are on your list for 2026—and what’s getting deprioritized? Share your thoughts in the comments. We can’t wait to see what your brand is building next year!GET IN TOUCH: Need help making your 2026 goals reality? Explore our brand marketing packages and get in touch at fifteenthpage.com

AI isn’t replacing your creative team—but it can tank your brand if no one’s watching.This week, we break down Valentino’s now-infamous “AI slop” campaign, our tests with Google’s Pumeli tool, and the very real risks of removing humans from the creative process.If you're a marketing or content leader feeling the pressure to automate everything, this episode is your (reassuring) reality check.In this episode:• The Valentino AI fail everyone’s talking about. Watch at your own risk here.• What Google’s Pumeli gets right—and very wrong• Why human editors remain non-negotiable for brand trust🎁 Get a free 30-minute strategy session: First come, limited spots. Book your free strategy session.

In this Thanksgiving-week episode, we’re talking about one of our all-time favorite topics: Brand Voice—and why it’s becoming the last true differentiator in the age of AI-generated everything.As AI makes it easier than ever to produce content at scale, brands are running into a new problem: sameness. When everyone uses the same tools, the same models, and the same “friendly conversational” defaults, it becomes nearly impossible to stand out.That’s where brand voice becomes your best advantage.If you’ve been feeling like your content is drifting into AI-generic territory, or if you know your brand voice currently lives inside one person’s head and nowhere else, this episode is your nudge to finally codify it.Because the brands that win in 2025 and beyond will be the ones who sound unmistakably like themselves—not because they create the most content, but because they’ve created the most distinctive.RESOURCES MENTIONED:Brand Voice Toolkit: Your starting place for defining a tone that AI can actually work with—not flatten.Get in Touch: Need help defining or refining your brand voice—or figuring out how to translate it into your AI workflows? We’d love to support you. Visit fifteenthpage.com to get in touch.

Planning a big 2026 launch? Whether it’s a new product, new brand, or fresh campaign—this episode is your step-by-step guide to setting it up for success (without the stress).We’re deep in the holiday campaign season, but the savviest brands are already thinking months ahead. In this episode, we break down the exact systems and strategies you should put in place now to ensure a smooth, cohesive, and high-converting launch later.Here’s what we cover:Why your messaging framework is your campaign’s backbone—and what to includeThe proof points that matter: testimonials, founder story, real reviews, clinical researchTry this: The exact ChatGPT prompt we used to write our founder story Creating a scalable editorial strategy (even if you’re using AI or freelancers)What content systems to build now to save time later (plus our fave tip: a custom GPT for your campaign)How to turn your 2026 launch into a calm, collaborative, conversion-ready rolloutWhether you’re an emerging brand or scaling fast, this framework will set you up with launch confidence.🧠 Bonus: Want our Go-to-Market Package details? Head to Fifteenthpage.com or reach out for a free strategy call.

Amanda Flores and Rachel Morris reflect on three years of building Fifteenth Page, a women-led brand studio. They share the real talk on partnership, purpose, and the lessons that keep both friendship and business thriving.Links & MentionsCliftonStrengths AssessmentLearn more about Fifteenth PageFollow us on Instagram @fifteenth.page

Are copywriters really being replaced by AI—or just learning to work smarter with it?In this episode, Rachel and Amanda answer the most common questions they get about using AI in copywriting and content strategy. They share how AI has changed their workflow, what still needs a human touch, and the tools that actually save time for small teams.You’ll also hear how they talk to clients about ChatGPT, the risks of using AI in women’s health content, and Amanda’s must-try ChatGPT parenting hack that’s saving parents everywhere this holiday season—grab the link here.✨ Want more AI + brand marketing tips? Sign up for our newsletter for prompts, strategies, and behind-the-scenes insights: fifteenthpage.com/about 

More brands—especially in health and wellness—are creating richer, more editorial content. With AI now part of the content workflow, what does it take to create newsroom-worthy content without losing your brand’s voice or credibility?In this episode of The Fifteenth Page Show, hosts Amanda Flores and Rachel Morris explore how brands can responsibly integrate AI into their storytelling, the editorial standards that separate great brand journalism from generic output, and the processes that help content teams scale smartly.In This EpisodeWhy brand as media company is more than a buzzwordExamples of health brands setting the bar high. Shoutout to Ōura, Nutrafol, Maven Clinic, and Midi HealthWhat editorial and clinical standards health brands should have in placeHow to balance AI support with human oversight and brand voiceThe difference between quantity and quality in content strategyUsing proprietary data and founder stories to build authority and trustWhy it’s time to treat AI as your editorial intern, not your editor-in-chiefResources MentionedRead now: 7 AI Mistakes to Avoid in Women’s Health ContentLet's set your brand up for storytelling success! Get in touch with Fifteenth Page

Welcome back to The Fifteenth Page Show—the podcast for all things AI, brand marketing, and women’s health.This week we’re digging into a very 2025 question: Does my copy sound too much like ChatGPT?We’ve seen marketers start adding intentional typos, quirky errors, or “casual” language to prove their writing is human. But the real question is: Does your audience actually care who wrote it?In this episode, we explore:What the latest research says about consumer bias around AI-generated copyWhy adding errors to seem “human” can backfire—and what to do insteadHow to make your content feel credible, trustworthy, and on-brand (regardless of how it’s written)Spoiler: your audience isn’t grading your grammar. They’re looking for trust, care, and consistency—and that starts with owning your voice, not faking your humanity.🎯 Whether you're writing ad copy, web pages, or LinkedIn posts, this episode will help you skip the weird tricks and double down on content that connects.Want our thoughts on the divisive “em dash”? Listen to our hot take: In Defense of the Em Dash—And Why the AI Conversation Needs a Rethink (Episode 7)..

In this episode of The Fifteenth Page Show, Amanda and Rachel dive into one of the most time-saving strategies in brand marketing: repackaging content with AI. While content repurposing isn’t new, using AI to make it faster, more consistent, and more strategic is a total game-changer, especially for small or time-strapped teams.They share how to plan your “big idea” content, brief AI tools effectively, and build a system that keeps your brand voice consistent across every channel—from landing pages to newsletters to social posts.Whether you’re a marketing leader, copywriter, or creative ops pro, this episode will help you rethink your workflow so you can spend less time recreating content—and more time creating impact.🔗 Resources & LinksGet in touch: hello@fifteenthpage.comFollow Fifteenth Page on Instagram and LinkedInListen to our previous episode on campaign planning

With AI making it easier (and faster) than ever to churn out content, it’s tempting to treat every update, offer, or idea like a Big Launch Moment™. But more isn’t more—it’s often just more noise.In today’s episode, we’re unpacking one of our rallying cries here at Fifteenth Page: not everything is a campaign.Constant campaigns lead to message fatigue for your audience—and burnout for your team.We’re sharing how to spot the difference between a true campaign and a simple message worth sharing—plus a practical framework to help your team plan smarter, stay focused, and tell better stories.You’ll learn:The key traits that make something campaign-worthyHow to identify when your brand is stuck in “everything’s a campaign” mode.Real examples of what isn’t a campaign (even if it feels like one)How to protect your team’s time, energy, and creativityWhy less really can mean more when it comes to audience engagementIf your team is stretched thin or your content calendar feels like a sprint that never ends, this episode will help you reset, refocus, and reenergize your storytelling.🎧 Listen now to learn how to scale your content strategicall—without overwhelming your team or your audience.

This week, we’re unpacking a major shift: how Generative AI is transforming brand discovery. With tools like ChatGPT and Gemini becoming the go-to place for questions, what your customers are saying about your brand now matters as much—if not more—than your paid campaigns.Tune in to learn:Why generative AI is reshaping online brand visibilityWhat AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) mean for your marketing strategyWhy customer voices are starting to rival traditional influencersWhy smaller, authentic brands may have an edge in the GenAI era6 Tips to Set Your Brand Up for GenAI Search SuccessCement your brand messaging:Strong, sticky language prompts customers to echo your story.Invest in customer experience: Every touchpoint can fuel authentic, positive reviews.Prioritize earned media: PR and media mentions build trust signals for AI.Nurture your communities: Especially on platforms like Reddit, where authentic conversation thrives.Encourage and reward customer storytelling:Make it seamless for people to share their experiences.Blend paid + organic strategies: Use ads not just for clicks, but to spark conversation and credibility.✨ Why it all matters: In a world where AI search is surfacing the most trusted and referenced brand voices, your customers might just be your most powerful influencers.Resources + LinksFifteenth Page – Learn more about how we help women’s health brands sharpen their messaging for Gen AI success.Missed last week’s episode? Listen here—we shared how AI can save you up to an hour a day.

Welcome back to The Fifteenth Page Show—your go-to for AI, brand marketing, and women’s health.This week, we’re unpacking one of the biggest promises of AI: saving time. But is it really delivering?Some studies say yes—AI tools are saving users up to two hours a day. But for many women’s health teams we talk to, it’s more complicated. Time savings depend on how you’re using AI, how steep your learning curve is, and what you actually do with that reclaimed time.We cover:The real question behind “saving time”: save time for what—more tasks, or more space?How AI helped us launch and produce this very podcast (without a 70-hour workweek)Practical ways to use AI beyond writing—like admin, research, and planningReal tools and use cases that free up brain space for more creative, strategic workIf you’ve ever felt like AI just adds more to your plate, this episode will help you rethink how you're using it—and where it can actually make your week easier.👀 Want to share your experience? Drop us a note at hello@fifteenthpage.com—we’d love to hear how AI is (or isn’t) working for your team.Newsletter sign-up Stay on top of all things AI, brand marketing, and women's health when you sign up for the Fifteenth Page weekly newsletter here.