The Fifteenth Page Show | AI Systems, Marketing Tips, andContent Marketing Strategy for Busy Teams

This week, we’re bringing you something a little different: an at-home AI mom hack that will save your sanity (and maybe make you laugh).Amanda shares how she used ChatGPT’s voice mode to handle her toddler’s endless “Is it time to go yet?” vacation questions—turning it into a fun, low-stress game instead of a battle of logic with a 3-year-old.Whether you’re weeks out from a big trip, trying to dodge a trampoline park visit, or just need creative backup in the parenting trenches, this hack is for you.We’ll cover:How Amanda set up this simple, fill-in-the-blank ChatGPT prompt in secondsWhy voice mode makes all the differenceTips for personalizing the experience (like uploading your itinerary or using your kids’ names)Why this isn’t really lying to your kids (and how it’s no different than classic “they’re just not open yet” parenting)📱 Bonus: Grab Amanda’s ready-to-use prompt template here

If your AI tools keep producing content that sounds… off, the problem probably isn't the tool. It's what you're feeding it.Most people set up an AI project by grabbing whatever's handy—an old pitch deck, some website copy, a blog post from two years ago. But here's the thing: not all of your content represents your brand equally. Some of it's outdated. Some of it was never that good. And AI has no way to know the difference.In this episode, we walk you through creating what we call the Brand Content Vault—a curated folder of your highest-quality, most on-brand content that you can pull from every time you set up an AI project, brief a freelancer, or onboard a new team member.What we cover:Why giving AI "more context" doesn't help if it's the wrong contextThe three categories of content that belong in your vault (plus a bonus fourth)How many pieces you actually need (spoiler: it's fewer than you think)The unexpected side benefit: a mini content audit that reveals gaps in your marketingWhy this vault works alongside your brand playbook—not instead of itThis week's action step:Create a new folder called "Brand Content Vault"Add 20–30 of your best pieces across these categories: top-converting copy, editorial content, social posts, and standout customer-facing communicationsNext time you use an AI tool, pull from that folder instead of grabbing whatever's handy—and notice the differenceResources mentioned:Link to Founder Story Exercise—Our AI-powered exercise to craft your brand or founder story—without overthinking it

Now That You're Set Up—Here's How to Actually Prompt AIYou've uploaded your brand playbook. You've set up your Claude Project. Your custom instructions are dialed in. So why does the output still feel a little… off? In this episode, Amanda and Rachel go back to basics and break down the prompting skills that close the gap between "technically correct" and "actually sounds like my brand."The fix isn't a better tool or a fancier setup—it's how you talk to the tool once the foundation is already in place. These four moves work across ChatGPT, Claude, and any AI tool you're using.In this episode, we cover:Why prompting AI like a search engine produces generic output—and what to do insteadThe difference between giving AI a task versus giving it a job, and why that one shift changes the output completelyHow naming a specific reader (not just a demographic) gives the tool something real to aim forWhy telling AI what to avoid is often more powerful than telling it what to doHow to iterate on output instead of starting from scratch every time—and why that's fasterWhy none of this replaces your brand playbook, and how prompting and brand documentation work togetherThis week's action step: Think about a deliverable you have coming up this week. Write your prompt using the four-step checklist from this episode—describe the job, name the reader, add constraints, and iterate on the output. Notice how the result compares to what you've been getting.

If you've ever felt like you're briefing a brand-new freelancer every single time you open an AI tool—re-uploading your brand guide, re-explaining your audience, re-describing your tone—this episode is going to change your workflow. Amanda and Rachel break down two Claude features that eliminate the endless repetition and finally make AI feel like a team member who actually remembers who you are.This is a follow-up to last week's episode on switching from ChatGPT to Claude, but you don't need to have listened to that one first. Whether you're already using Claude or just curious about what's out there, this episode walks you through exactly how Projects and Skills work, when to use each one, and how they compare to what you might already be doing in ChatGPT.In this episode, you'll learn:Why your AI output keeps drifting off-brand—and how to fix it with one setup stepWhat a Claude Project is and how to set one up for your business (it's like a client folder your AI can actually read)How to use the Project Knowledge base to give Claude lasting context across every conversationWhat Skills are and how they teach Claude repeatable workflows The key difference between Projects and Skills, and when you need one, the other, or bothHow to connect Google Drive so your Project stays up to date automaticallyWhy your Brand Playbook is still the single most important thing to upload into any AI toolThis week's action step: Pick one area of your business where you spend the most time going back and forth with AI. Go to Claude, create your first Project, upload your Brand Playbook, and see how different the output feels when the tool actually knows who you are.Need help building your Brand Playbook or setting up AI workflows for your team? Reach out to Fifteenth Page at fifteenthpage.com.Fifteenth Page helps brands and marketing teams build practical AI content strategies rooted in editorial excellence. Brand messaging has always been our thing—and in the age of AI, it matters more than ever.

If you’ve been hearing the buzz about people switching from ChatGPT to Claude, you’re not alone. In this episode, the Fifteenth Page team breaks down what’s actually driving the shift—and whether it’s something you should be paying attention to for your own content and marketing workflows.Some of it comes down to output quality. Many users are finding that Claude produces more thoughtful, nuanced, and editorial-feeling content with less need for heavy editing. But there’s more to the story than just better copy. From differences in how each tool handles context and memory to how they respond to prompts, the experience of using these tools can feel surprisingly different.In this episode, you'll learn:Why more users are exploring Claude—and the mix of product and values-driven reasons behind the shiftHow Claude’s output compares to ChatGPT when it comes to tone, nuance, and editabilityWhat a “context window” is and why it matters for long-form content and complex projectsHow Claude’s tendency to ask clarifying questions can actually improve your resultsWhat features like Projects and Skills mean for building more consistent AI workflowsWhy prompting fundamentals still matter more than the tool you chooseThis week's action step: Take one prompt you use often and run it in both ChatGPT and Claude. Compare the outputs side by side—which one feels more like your brand, and which one requires less editing?Need help choosing the right AI tools—or building a workflow that actually works for your team? Reach out to Fifteenth Page at ⁠fifteenthpage.com⁠.Fifteenth Page helps brands and marketing teams build practical AI content strategies rooted in editorial excellence. Brand messaging has always been our thing—and in the age of AI, it matters more than ever.

If your AI content strategy is supposed to make content faster and easier, why does your brand messaging feel more chaotic than ever? In this episode, the Fifteenth Page team tackles the real reason marketing teams are struggling with AI-generated content—and it has nothing to do with the tools themselves.The problem? Most brands are skipping a foundational step before they ever open ChatGPT or Claude.The fix is a brand playbook—one centralized document that captures your brand voice, tone, messaging pillars, audience pain points, founder story, and positioning. Without it, every person on your team is prompting AI differently and getting a slightly different version of your brand every single time.In this episode, you'll learn:Why AI is amplifying an old brand messaging problem that existed long before ChatGPT or ClaudeWhat a brand playbook is and why one centralized document beats a scattered folder of PDFs and decksExactly what to include: brand positioning, founder story, audience pain points, voice and tone guidelines, messaging pillars, and real content examplesHow to set up dedicated AI assistants—Custom GPTs and Claude Projects—that consistently produce on-brand contentWhy uploading real writing samples moves the needle more than any prompt ever willThe human review and AI governance process your team needs—especially critical for health and wellness brands where misinformation is a real riskHow one solopreneur is now getting 90%+ of the way there on blog content with minimal editing, and how it unlocked an entirely new content channel for her businessThis week's action step: Open a blank Google Doc, title it "Brand Voice," and describe your brand like a person. Who are they? How do they talk? What five words do they never say? That single exercise will immediately improve the quality and consistency of your AI-generated content.Need help building your brand playbook or setting up dedicated AI assistants for your marketing team? Reach out to Fifteenth Page at fifteenthpage.com.Fifteenth Page helps brands and marketing teams build practical AI content strategies rooted in strong brand messaging. Brand messaging has always been our thing—and in the age of AI, it matters more than ever.

AI can generate content, answer questions, and replicate brand voice—but it can’t replace human connection. In this episode of The Fifteenth Page Show, Amanda and Rachel explore why community is becoming one of the most valuable assets brands can build in an AI-driven world.They discuss how AI is changing content marketing, why brands need to move beyond educational content, and how community-led growth can increase loyalty and reduce customer acquisition costs.In this episode, we dive into:Why brand messaging matters even more in the age of AIHow AI is disrupting traditional content marketing strategiesThe rise of community-led brand growthWhy people still seek human connection and shared experiencesHow to start building a brand community that drives loyaltyHow AI can automate content workflows so you can focus on community engagementResource mentioned:Founder Story Prompt: A simple ChatGPT prompt to help you draft your founder story in 10–20 minutes.

AI is moving fast inside marketing teams.But without governance? It can erode your brand just as fast.In this episode of The Fifteenth Page Show, Amanda and Rachel break down one of the most urgent leadership conversations happening right now: AI governance.Yes, it sounds dry, but it doesn’t have to be. And it’s certainly not optional.If your team is:Using AI to create briefs that generate more AI contentPublishing copy without human reviewExperimenting across multiple tools without visibilityOr wondering why AI is “saving time” but creating more editingYou likely don’t have a governance system in place.And that’s where risk creeps in.What We Cover in This Episode:Why AI governance isn’t about slowing down—it’s about scaling safelyThe hidden risks of AI-generated briefs + AI-generated copyHow brand erosion actually happens (and why it’s hard to fix later)The 3-Phase AI Governance Framework we use at 15th Page:Ownership & VisibilityWho owns AI internally?What tools are being used across departments?What data is being entered into those tools?Risk-Based GuardrailsLow-risk vs. moderate-risk vs. high-risk AI use casesWhere human oversight must existHow to prevent brand voice dilutionTraining & IterationBaseline AI literacy trainingRole-specific workflowsOutput validation checklistsQuarterly review systemsWe also unpack:Why AI governance must be a living system—not a forgotten Google DocThe growing problem of AI-generated content responding to AI-generated contentHow to increase speed without sacrificing trust, authority, or customer experience Who This Episode Is For:CMOs and marketing leadersFounders scaling content teamsBrand strategistsTeams integrating AI into marketing, sales, or CXCompanies in regulated industries (health, finance, etc.)If your AI usage feels messy, inconsistent, or oddly slower than expected, governance may be the missing piece.This episode will help you build the foundation to scale intentionally.If this conversation resonated, follow The Fifteenth Page Show on Spotify, Apple, or wherever you listen.And if you need help auditing or implementing AI workflows for your team, reach out at fifteenthpage.com.Scale fast. Stay on brand.

AI adoption is skyrocketing—and with it comes the pressure to get “certified.”But do you actually need an AI certification to use tools like ChatGPT or Claude professionally?In this episode, Amanda and Rachel break down what really matters when it comes to learning AI—and when formal training does make sense.In This Episode:Why most marketers don’t need AI certificationWhat actually makes someone “good” at using AIThe best way to build AI skills (hint: it’s not more courses)Free resources you can use right nowWhen companies should invest in structured AI trainingHow to protect brand voice while scaling AI useWhy governance and guardrails matter at the team levelLeading a Team?If you're rolling out AI across your organization, training and governance matter. We help marketing teams:Document brand voiceCreate AI guardrailsUpskill teams strategicallyBuild AI-smart content systemsContact us to book a free consultation to get a game plan tailored to your team.👉 Follow The Fifteenth Page Show for weekly conversations on brand marketing and AI-smart systems.

Most marketing teams don’t have a content problem—they have a workflow problem.In this episode of The Fifteenth Page Show, Amanda and Rachel break down AI workflow automation for marketers and explain how teams are moving beyond basic ChatGPT prompts into smarter, end-to-end systems that actually save time.You’ll learn how a single webinar, sales call, or customer interview can be automatically transformed into blog posts, email campaigns, LinkedIn thought leadership, and more—without adding more work to your plate.We cover:What AI workflow automation actually means (without the tech overwhelm)How to turn one webinar into a full content engineReal examples using content marketing workflowsHow tools like Zapier and n8n fit into modern marketing stacksWhy organization—not prompting—is the key to better AI outputsHow automation supports strategy instead of replacing human creativityIf you’re a marketing leader feeling buried under “more content, more tools, more work,” this episode shows how to build systems that scale without sacrificing quality or brand voice.🔗 Learn more at fifteenthpage.com🎧 New episodes weekly on AI, brand strategy, and content systems for modern marketing teams

You may have heard this advice: for every one word of AI output you want, you need to give it 500 words of context. 😵‍💫In this episode of The Fifteenth Page Show, Amanda and Rachel call BS.They break down what AI really needs to produce strong, on-brand content—without turning prompting into a full-time job. If you’ve ever frozen when opening ChatGPT or spent more time “feeding” it than actually writing, this episode is for you.What We CoverWhy the “500 words of context” rule is overwhelming—and unnecessaryThe two biggest mistakes people make when prompting AIHow to think about AI like a smart junior writer (not a mind reader)The two essential buckets every effective prompt needsWhy more information can actually worsen AI outputHow to choose the right examples without muddying the watersWhen additional docs help—and when they’re just noise🎧Related EpisodesExactly How to Set Up a Custom GPT (And Why It’s Our Go-To Marketing Partner)Start Here: The Easiest AI Prompt for Marketing CopyDoes This Sound Like ChatGPT? What AI Copy Really Signals to Your Audience🔗 Resources & LinksGet in touch: ⁠hello@fifteenthpage.com⁠Follow Fifteenth Page on ⁠⁠Instagram⁠⁠ and ⁠⁠LinkedIn⁠View our copywriting and brand marketing services at fifteenthpage.com

Welcome back to The Fifteenth Page Show—the podcast for all things AI, brand marketing, and women’s health.In this episode, we’re doing something we’ve never done before on the podcast: a live, step-by-step screen-share walkthrough of how we set up one of our own Custom GPTs.If you’ve mostly been using ChatGPT as a copywriter—for headlines, captions, or blog drafts—this episode is for you. We’re showing how we actually use AI day-to-day at Fifteenth Page: as a strategic thinking partner, not just a writing tool.📺 This is a video-first episode. If you’re listening on audio, we strongly recommend switching to video so you can follow along as Amanda shares her screen and builds the GPT in real time.Why using ChatGPT only for copy is leaving a lot of value on the tableHow we use Custom GPTs to pressure-test marketing ideas before they go liveA beginner-friendly walkthrough of setting up a Custom GPT (no coding required)How to define roles, instructions, output rules, and required inputsWhat “knowledge docs” are, when to upload them, and when not toHow Custom GPTs help small teams move faster—and stay alignedWhy sharing Custom GPTs with teammates helps everyone work from the same playbookYou’ll see us build our Idea Challenger GPT—a custom tool we use to poke holes in marketing ideas, challenge assumptions, and suggest stronger alternatives (instead of just handing out gold stars).Custom GPTs are available with a paid ChatGPT plan (starting at $20/month)Similar features exist in other tools too (Gemini Gems, Claude Projects), even though we’re demoing ChatGPT specificallyWe’ve included the exact prompt we use so you can copy, paste, and adapt it for your own business📄 Google Doc with the full Custom GPT prompt so you can follow along or build it live with us.We build Custom GPTs like this with our clients all the time—especially for content teams and women’s health brands that need messaging alignment, consistency, and speed without sacrificing quality.If you’re wondering “What could a Custom GPT do for our team?”—that’s exactly the kind of question we love answering.Thanks for tuning in—and if you build one after watching, let us know how it goes.

We’re kicking off Season Two of The Fifteenth Page Show with a topic every health brand needs to understand: ChatGPT Health.This new, health-focused experience inside ChatGPT promises deeply personalized insights grounded in a user’s own medical records, and data. While it hasn’t rolled out publicly yet, its arrival signals a major shift in how people will seek, trust, and consume health information.In this episode, Amanda and Rachel break down what ChatGPT Health's launch means for women’s health brands creating content today. If your brand treats, educates, advises, or supports people in the health space, this conversation is essential listening.What We Cover in This Episode- What ChatGPT Health is—and how it differs from standard ChatGPT- How personalized, data-driven AI will change consumer expectations for health content- Why generic health education will no longer feel “useful”- The behavioral shift toward earlier self-education and smarter patient advocacy- How ChatGPT Health may impact SEO, blogs, and traditional content strategies- Where brands can complement AI instead of competing with it- Why context, nuance, and credibility matter more than ever- How storytelling and subject-matter expertise create trust AI can’t replicate- The rise of “how to talk to your doctor” content—especially in women’s health- What brands should start doing now to prepare for this shiftKey Takeaways for Health Brands- AI will win at personalization—brands should win at meaning, nuance, and trust- The job of brand content is no longer to give answers, but to explain the why- Credibility, transparency, and evidence-based practices are no longer optional- Editorial standards, clinician review, and clear sourcing build durable trust- The most valuable content helps people understand, advocate, and feel supportedAbout the ShowThe Fifteenth Page Show brings you smart conversations at the intersection of brand strategy, content, and AI-powered systems. Hosted by Amanda and Rachel of Fifteenth Page, each episode helps brands sharpen their messaging and scale their brand marketing content without losing their sanity.

It’s the last Fifteenth Page Show of the year—and we’re wrapping with five trends that will shape brand marketing in 2026.Fresh off our holiday party (yes, matching Grinch sweatshirts were involved), we’re keeping this one short and strategy-packed. This isn’t about chasing shiny trends. It’s about recognizing real shifts in audience expectations and brand behavior.Inside:Why “AI slop fatigue” is real—and what replaces itHow brands are rethinking trust as a key performance metricThe return of IRL experiences (and what “micro-experiences” really mean)Why nostalgia is back (and working)The new SEO: Generative Engine Optimization (GEO)Plus, a heartfelt thank you to our listeners—for tuning in, sharing, and helping us grow this little pod into something powerful.👉 If you’re a marketer, founder, or creative in women’s health, this one’s for you. Trend-forward, people-first, and totally slop-free.✨ Want more AI + brand marketing tips? Sign up for our newsletter for prompts, strategies, and behind-the-scenes insights from our studio: fifteenthpage.com/about 

As the year wraps up, Fifteenth Page is looking ahead to what 2026 demands from brand and content leaders—especially in women’s health. In this episode, we break down five essential brand marketing resolutions that will help your business build authority, stay competitive in an AI-driven landscape, and scale content without losing credibility or voice.What We Cover in This Episode:1. Get Serious About AEO & GEO: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are no longer optional. We discuss how brands can optimize content so it’s easily surfaced, cited, and trusted by AI tools like ChatGPT—without throwing out their existing SEO strategy. The key shift? Designing content for answerability, not just rankings.2. Nail Your Brand Voice & Messaging: If your brand voice lives mostly in people’s heads, it’s time to document it. We explain why clearly defined messaging isn’t just a content exercise—it’s a strategy check that reveals gaps, misalignment, and missed opportunities across your brand.3. Clean Out Your Content Closet: A content audit in 2026 needs to go beyond traffic metrics. We talk about how to evaluate whether content is building or diluting your authority, how to identify strategically off-brand pages, and why brand voice clarity must come before content cleanup.4. Invest in the Right Storytellers: As AI levels the content playing field, storytelling becomes the differentiator. We explore why brands are increasingly hiring editors, journalists, and brand marketers—and how the right storytelling talent can help your brand stand out in a crowded landscape.5. Treat Content QA Like Product QA: Your product wouldn’t ship without testing—so why does your content? We break down what content quality assurance should look like in women’s health, from medical review to brand voice checks, fact-checking, and editorial workflows that support scale without sacrificing trust.What brand marketing goals are on your list for 2026—and what’s getting deprioritized? Share your thoughts in the comments. We can’t wait to see what your brand is building next year!GET IN TOUCH: Need help making your 2026 goals reality? Explore our brand marketing packages and get in touch at fifteenthpage.com

AI isn’t replacing your creative team—but it can tank your brand if no one’s watching.This week, we break down Valentino’s now-infamous “AI slop” campaign, our tests with Google’s Pumeli tool, and the very real risks of removing humans from the creative process.If you're a marketing or content leader feeling the pressure to automate everything, this episode is your (reassuring) reality check.In this episode:• The Valentino AI fail everyone’s talking about. Watch at your own risk here.• What Google’s Pumeli gets right—and very wrong• Why human editors remain non-negotiable for brand trust🎁 Get a free 30-minute strategy session: First come, limited spots. Book your free strategy session.

In this Thanksgiving-week episode, we’re talking about one of our all-time favorite topics: Brand Voice—and why it’s becoming the last true differentiator in the age of AI-generated everything.As AI makes it easier than ever to produce content at scale, brands are running into a new problem: sameness. When everyone uses the same tools, the same models, and the same “friendly conversational” defaults, it becomes nearly impossible to stand out.That’s where brand voice becomes your best advantage.If you’ve been feeling like your content is drifting into AI-generic territory, or if you know your brand voice currently lives inside one person’s head and nowhere else, this episode is your nudge to finally codify it.Because the brands that win in 2025 and beyond will be the ones who sound unmistakably like themselves—not because they create the most content, but because they’ve created the most distinctive.RESOURCES MENTIONED:Brand Voice Toolkit: Your starting place for defining a tone that AI can actually work with—not flatten.Get in Touch: Need help defining or refining your brand voice—or figuring out how to translate it into your AI workflows? We’d love to support you. Visit fifteenthpage.com to get in touch.

Planning a big 2026 launch? Whether it’s a new product, new brand, or fresh campaign—this episode is your step-by-step guide to setting it up for success (without the stress).We’re deep in the holiday campaign season, but the savviest brands are already thinking months ahead. In this episode, we break down the exact systems and strategies you should put in place now to ensure a smooth, cohesive, and high-converting launch later.Here’s what we cover:Why your messaging framework is your campaign’s backbone—and what to includeThe proof points that matter: testimonials, founder story, real reviews, clinical researchTry this: The exact ChatGPT prompt we used to write our founder story Creating a scalable editorial strategy (even if you’re using AI or freelancers)What content systems to build now to save time later (plus our fave tip: a custom GPT for your campaign)How to turn your 2026 launch into a calm, collaborative, conversion-ready rolloutWhether you’re an emerging brand or scaling fast, this framework will set you up with launch confidence.🧠 Bonus: Want our Go-to-Market Package details? Head to Fifteenthpage.com or reach out for a free strategy call.

Amanda Flores and Rachel Morris reflect on three years of building Fifteenth Page, a women-led brand studio. They share the real talk on partnership, purpose, and the lessons that keep both friendship and business thriving.Links & MentionsCliftonStrengths AssessmentLearn more about Fifteenth PageFollow us on Instagram @fifteenth.page

Are copywriters really being replaced by AI—or just learning to work smarter with it?In this episode, Rachel and Amanda answer the most common questions they get about using AI in copywriting and content strategy. They share how AI has changed their workflow, what still needs a human touch, and the tools that actually save time for small teams.You’ll also hear how they talk to clients about ChatGPT, the risks of using AI in women’s health content, and Amanda’s must-try ChatGPT parenting hack that’s saving parents everywhere this holiday season—grab the link here.✨ Want more AI + brand marketing tips? Sign up for our newsletter for prompts, strategies, and behind-the-scenes insights: fifteenthpage.com/about