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Pharma Sales

Author: AtlasRoutes | Brandon Parks

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Welcome to the Pharma Sales Podcast, where we break down different aspects of selling in the pharmaceutical space and go beyond the detail aid. We cover all topics, from the basics to advanced selling tactics, in a short amount of time, making it perfect for the time between visits. The goal is to provide you with insights that help you sell more and achieve your goals in less time.

Email [email protected] if you have a question you would like us to cover.
181 Episodes
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Have you ever walked out of a provider conversation thinking it went great, only to realize during your next visit that the provider wasn't nearly as engaged as you thought?In pharmaceutical sales, delivering a strong clinical message is only half the equation. The other half is understanding how that message is being received.In this episode of The Pharma Sales Podcast, Brandon explores how to become more aware of provider engagement, recognize changes in communication, interpret verbal and nonverbal signals carefully, and ask better questions to understand what providers actually mean.Learn why a nod doesn't always mean agreement, why challenging questions can be signs of engagement, and how to adjust your approach when a conversation isn't going as planned.Because the best pharmaceutical sales representatives don't simply deliver information.They pay attention to how it's being received.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtlasRx⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Brandon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Clinical data is the foundation of pharmaceutical sales. But knowing the science and communicating it effectively are two different skills.In this episode of The Pharma Sales Podcast, Brandon explores how storytelling can help pharmaceutical sales representatives create more meaningful, memorable, and engaging provider conversations.Learn how to organize clinical information around relevant questions, use approved patient scenarios effectively, explain clinical studies more naturally, and connect evidence to what providers actually care about.Discover why the best representatives don't simply recite data—they help providers understand it.Because great storytelling in pharmaceutical sales isn't about replacing science with emotion.It's about giving accurate clinical information the context it needs to be understood.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtlasRx⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Brandon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Two pharmaceutical sales representatives can have the same product knowledge, the same clinical training, and the same opportunity with a provider—but have completely different conversations.Why?Confidence.In this episode of The Pharma Sales Podcast, Brandon explores how confidence influences everything from asking questions and handling objections to communicating clinical information and earning meaningful commitments.Learn why confidence isn't about knowing everything, how preparation creates self-trust, and why becoming comfortable with uncertainty can dramatically improve your provider conversations.Whether you're early in your pharmaceutical sales career or an experienced representative looking to sharpen your communication skills, this episode offers practical strategies to build genuine confidence in the field.Because confidence isn't about having the perfect answer.It's about trusting yourself to handle the conversation.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtlasRx⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Brandon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Some of the most important relationships in pharmaceutical sales aren't with providers. They're with the people who keep medical offices running every day.In this episode of The Pharma Sales Podcast, Brandon explores why building genuine relationships with office staff is one of the most overlooked skills in pharmaceutical sales.From learning names and respecting office workflows to following through on commitments and understanding the challenges staff face, small interactions can have a major impact on your professional reputation.Discover how to build trust, create stronger office relationships, and become the kind of representative people genuinely enjoy working with.Because sometimes the relationships that make the biggest difference in your territory are the ones you build before you ever see the doctor.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtlasRx⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Brandon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
You can have the perfect clinical message, know your product inside and out, and ask all the right questions—but if your timing is wrong, your conversation may still fall flat.In this episode of The Pharma Sales Podcast, Brandon explores why timing is one of the most overlooked skills in pharmaceutical sales.From recognizing when a provider is ready to engage to knowing when to ask questions, challenge assumptions, request commitments, and follow up, timing plays a critical role in building stronger provider relationships.Learn how to read the room, recognize opportunities, and make more intentional decisions during every provider interaction.Because sometimes the difference between a great conversation and a frustrating one isn't what you said.It's when you said it.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtlasRx⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Brandon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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