Nikonomics - The Economics of Small Business

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Andrew Pignanelli (https://x.com/@ndrewpignanelli). I sat down with Andrew, founder of The General Intelligence Company of New York, to dive into his incredible product, CoFounder. The core idea behind CoFounder is facilitating one person billion dollar companies. As entrepreneurs, we constantly struggle with the million paper cuts problem, all those tiny daily tasks that take up huge chunks of our time and brain capacity. Andrew explains how CoFounder acts as a chief of staff or self completing to-do list, extending your capacity without needing to hire a huge team.We discuss how these AI agents use a persistent memory system and deep API integrations to understand you and automate crucial tasks like scheduling and managing emails. You won't believe how easy Andrew has made building complex automations using simple natural language, you can skip the need for complicated tools like Zapier altogether! We also explore powerful use cases like automated competitor monitoring, how CoFounder uses guardrails to manage tasks like sending calendar invites, and even integrating with tools like Limitless. If you want to see the future of autonomous companies and learn how to scale your business without scaling people, you need to hear this.Questions This Episode Answers:1. How can I grow my business without having to scale the people side of things?2. What is the million paper cuts problem and how can AI agents fix it?3. How can I build complex automations using just natural language?4. What is the difference between an API and the Model Context Protocol (MCP)?5. What specific tasks like scheduling, email, and competitor monitoring are CoFounder users automating the most?__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 – Intro: One-person billion-dollar companies00:40 – What CoFounder is and why it’s exploding03:05 – How AI connects all your tools (email, Slack, CRM)05:28 – The “million paper cuts” problem CoFounder solves07:44 – Top use cases: scheduling, email, research, monitoring10:07 – Treating AI like a human assistant12:33 – Live demo: reading calendar, creating tasks, using tools15:00 – The easiest automation builder (natural language flows)22:04 – Onboarding: how CoFounder learns your style and workflow29:12 – Competition, vision, and the future of autonomous companies

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Kevin Dahlstrom (https://x.com/camp4), a serial entrepreneur and former CMO of three publicly traded companies, who's disrupting the healthcare industry with his testosterone replacement therapy startup.I reached out to Kevin Dahlstrom because despite being a multiple-time serial entrepreneur, CMO of three public companies, and angel investor in over 50 businesses, he's taking on his boldest swing yet: launching BOLT Health, a direct-to-consumer men's health optimization business in the heavily regulated healthcare space targeting the silent epidemic of low testosterone (low T) affecting millions of men.Kevin's entrepreneurial journey into testosterone replacement therapy (TRT) started with his own health optimization as a committed biohacker. At 54, he now feels better than he did in his 20s, and he built a subscription healthcare business to help other men achieve the same results.Questions This Episode Answers:How did a brand new subscription wellness service achieve $70,000 in MRR in just 5 months without significant paid advertising spend?How can a founder leverage CMO expertise and content marketing to educate customers on controversial or confusing health topics like hormone optimization?How do you structure a medical services organization (MSO) to operate compliantly with doctor-owned entities and compounding pharmacy networks?What makes testosterone replacement therapy such a massive business opportunity for health entrepreneurs right now?Why is the mainstream healthcare system (sick care vs. health care) creating opportunities for cash-pay longevity medicine startups?__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 – Intro: Kevin Dahlstrom on launching Bolt Health01:00 – From banking to biohacking03:05 – Why testosterone is foundational for men’s health05:22 – The silent epidemic of low testosterone07:47 – Building Bolt: Subscription model and process10:12 – Modern approach: Microdosing and TRT myths12:39 – New research changing testosterone therapy15:06 – Bolt’s customer journey and business model19:56 – Why traditional healthcare is broken24:44 – The future of health: Longevity and cash-pay medicine29:34 – The opportunity in modern healthcare innovation33:55 – Authentic marketing and influencer growth36:20 – Why product > marketing early on38:45 – Kevin’s edge: Turning passion into business46:03 – Lessons from chasing unicorns vs. building real value

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Ryan Bartlett, founder and CEO of True Classic (https://x.com/@RyanBartlett)From failed musician and poker player to billion-dollar t-shirt brand founder, Ryan Bartlett's entrepreneurial journey is proof it's never too late to start a business. In this episode, we explore how Ryan built True Classic from zero to over $100 million in revenue in just two years, selling 30+ million t-shirts and becoming one of the fastest-growing e-commerce brands in the apparel industry.Questions This Episode Answers:Is it too late to start a business in your 30s or 40s?How do you pivot from a failed career into successful entrepreneurship?What skills from music and poker translate to building a billion-dollar business?How did True Classic grow from $0 to $100M in just two years?What is the "white space opportunity" strategy for finding winning business ideas?How do you identify which business idea to pursue (the "fat pitch" method)?When should you transition from founder-operator to hiring a CEO?How do you scale a team from scrappy generalists to specialized experts?What role does creativity play in winning at e-commerce and digital marketing?How do you build risk tolerance for making big inventory and business bets?What are the three core problems True Classic solved in the t-shirt market?How do you compete in a "boring" or saturated industry like apparel?How important are co-founders vs. going solo as an entrepreneur?What's the best way to test products cheaply using drop shipping?How do Facebook ads and paid media drive D2C brand growth?Why do employees quit without warning and how do you prevent it?How will AI tools like Sora change marketing and ad creative production?Should entrepreneurs use AI video generation for Facebook advertising now?What's True Classic's expansion strategy (women's line, new products)?How do you balance profit with purpose and philanthropic impact?__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 – Intro: Who is Ryan Bartlett / True Classic story03:05 – Failing in music & poker for a decade10:08 – Moving from poker to digital marketing12:25 – Creativity becomes a business advantage14:49 – Compounding skills over 10+ years17:14 – Running a $1M/year marketing agency22:01 – Solving fit, feel, and price in clothing24:19 – Why boring industries have big opportunity26:44 – The bet that launched True Classic31:33 – Leveraging experience & risk tolerance33:57 – Scaling to $100M and needing a real team36:12 – Creatives vs Operators38:33 – Why people management is the hardest part40:45 – Staying in your area of strength43:12 – You don’t need perfect planning to start45:33 – Failure builds the muscle47:57 – Creativity is the real advantage50:20 – AI + Sora + creativity for content55:02 – Sora is changing marketing

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨Join me, Nik (@CoFoundersNik), as I sit down with Robert Leonard (@therobertleonar), a real estate investor, entrepreneur, and podcast host with over 15 million downloads, to talk about the crossroads between real estate investing and small business acquisition (SMB).In this episode, we explore one of the biggest questions for aspiring entrepreneurs:Should you build wealth through real estate or by buying a small business?Robert breaks down both paths, drawing on his experience as a CFO in the home services industry and as a multi-property investor. He shares how he started with house hacking, why it’s the best low-money strategy for beginners, and why he’s now selling off his rental portfolio to reinvest in higher-growth business ventures.Robert also explains the mindset shift that helped him move from being an investor chasing properties to a founder building scalable cash flow. His take on risk, leverage, and capital allocation will completely change how you think about building wealth.Questions This Episode AnswersIs SMB acquisition or real estate investing better for beginners?What is house hacking, and how can it fund your business?Why is buying a small business often a better move than owning a few rentals?What’s the difference between wholesaling and subject-to investing?Which home services businesses are truly recession-proof?__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), on Nikonomics as I interview Jesse Tinsley (https://x.com/JesseTinsley), the acquisition entrepreneur and CEO of Main Street, a company now valued at $750 million and on track for $500M ARR.In this episode, we break down how Jesse built a billion-dollar business through acquisitions, not venture capital, and why buying companies can be a faster, smarter path to wealth than building from scratch.What You’ll Learn:How Jesse acquired distressed company Bench Accounting (with $40M ARR and 11,000 customers) over a single Christmas weekend, and turned it around with a $50M swing to positive cash flowThe exact acquisition-led growth strategy that’s scaling Main Street into a $2B enterpriseWhy Search Funds and SMB acquisitions are exploding as a path for founders to build generational wealthHow a radical sense of urgency, Elon-Musk-style operations, and high-velocity decision-making can drive massive performanceThe MrBeast x TikTok acquisition story, and what it reveals about bold entrepreneurial thinkingHow improving customer satisfaction and NPS post-acquisition creates compounding growthThe flywheel effect behind Main Street’s success and proprietary tech that detects employment fraud and optimizes payroll efficiency__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 – Intro: From $20M startup to $750M valuation in one year00:26 – The crazy story: Buying Bench Accounting over a weekend02:45 – How Jesse pulled off the Bench acquisition with no prior talks05:15 – Turning a $40M ARR distressed asset into profit09:55 – Customer-first mindset: Fixing 10,000 tickets in 26 hours14:35 – Financing creative deals & integrating big acquisitions18:20 – Valuation jump to $750M & lessons from deal-making20:40 – Inside the TikTok bid with MrBeast & global investors25:25 – Advice for entrepreneurs: Buy vs. build and the search-fund model34:50 – Building Main Street into a $5B company & final lessons on speed and urgency

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Jared Kotter (https://x.com/Jaredkotter), the former middle school teacher who accomplished the seemingly impossible: launching a drywall business and scaling it to $1.7 million in revenue in just 10 months!Jared shares the unorthodox approach he took, leveraging his background as a college athlete and LDS missionary to develop unique sales skills. Instead of buying equipment or hiring crews, Jared established a powerful model: acting as an account manager and commissioned salesman for his brother's company, Canvas drywall, earning a 50% split of the net profit.He breaks down how he uses Construction Monitor to source high-end custom homes and reveals his secret method for closing deals at three times the average rate. This strategy involves doing things that don't scale, namely, showing up in person to measure jobs, which allows him to build immediate trust with the home builder.We also discuss why he views this successful venture as a stepping stone and how leveraging your unfair advantage is crucial for entrepreneurial success.Questions This Episode Answers:How can you achieve $1.7 million in revenue with no experience in a trade industry?What is the simple sales secret sauce that leads to a 3x closing rate in construction?How do you find and approach high-quality, high-margin construction leads for new builds?What is a fair net profit split when selling and managing fulfillment for a service business partner?How does focusing on good fulfillment immediately create recurring revenue in the contracting world?__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 – Intro: From teacher to $1.7M drywall business00:42 – What is a drywall business & how Jared earns 50% profit02:30 – Leaving teaching to build financial freedom05:40 – Early side hustles before launching drywall07:05 – How the drywall model works with almost no labor08:10 – Finding high-end clients through construction permits10:30 – Cold-calling builders & landing first deals12:55 – Managing projects and understanding the 50/50 split15:15 – Using drywall as a stepping stone to bigger goals22:30 – Prepping for launch & funding startup with Christmas lights27:15 – Tracking leads manually and learning sales discipline29:20 – Secret to closing 3x more deals: meeting clients on-site39:10 – Final lesson: Find your unfair advantage and start

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Clayton Edrington. Clayton was making over $300,000 a year at Amazon but had an entrepreneurial itch. He explored everything from SaaS startups to buying existing businesses before landing on franchising.We dive into why he left a high-paying tech job, how he evaluated different home services and sweaty businesses, and ultimately chose to buy multiple territories in a relatively new roofing franchise, Bumble Roofing.Clayton shares the startup costs, his approach to financing, navigating the early months, and the crucial role of community and support.Questions This Episode Answers:Why choose a franchise over other paths?What is the business model of a roofing franchise?How do you pick the right franchise for you?What are the real startup costs for a franchise?What personal sacrifices come with starting a business?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 The Journey Begins: From Tech to Roofing03:10 Understanding the Roofing Business Model05:56 Navigating the Franchise Landscape09:13 Preparing for the Leap: Financial and Personal Considerations12:04 The Launch: Early Days and Initial Challenges14:53 Sales Success and Market Dynamics18:10 Cash Flow Management and Financial Insights20:52 Advice for Aspiring Franchisees

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Elizabeth Knopf (https://x.com/leveragedupside) to master Claude AI automation and solve the two biggest AI productivity challenges: refamiliarizing every chat with context and accessing scattered data across Google Drive, Dropbox, and cloud storage without creating duplicates.What You'll Learn: Claude AI Skills vs Projects – Simplify AI agents into universal templates you can invoke across any chatAI Second Brain Setup – Build your personal operating system with persistent memoryGoogle Drive Integration – Connect Claude to thousands of documents without vector databasesData Infrastructure Architecture – Organize files for AI automation and workflow optimizationSkill Creator Tutorial – Meta AI hack: Use Claude to generate custom skills automaticallyBusiness AI Automation – Set up deal analyzers, email formatters, meeting note templates & moreAI Memory Management – Future-proof your LLM workflow with proper data structureClaude Code Tutorial – Access MCP (Model Context Protocol) for advanced integrationsPerfect for: Entrepreneurs, small business owners, content creators, digital marketers, real estate investors, productivity hackers, AI enthusiasts, and anyone building their first million-dollar business with AI automation tools in 2025.__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Introduction to AI Pain Points02:42 Understanding Skills vs. Agents05:56 Creating and Utilizing Skills08:46 Navigating GitHub and Skills Cookbook12:08 Building a Personal Operating System14:55 Integrating Google Drive with AI17:44 Creating a Second Brain with AI20:57 Practical Applications of AI Skills23:47 Setting Up Your Data Infrastructure27:04 Using AI for Meeting Summaries29:52 Conclusion and Call to Action

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Shannon Jean (https://x.com/@ShannonJean), serial entrepreneur and auction reselling expert who has helped over 1,700 people in his $5/month mastermind start profitable reselling businesses from scratch.Shannon reveals how to make money with auction reselling, liquidation pallets, and government surplus deals—what I believe is the most accessible entry point into entrepreneurship in 2024. Whether you're looking for side hustle ideas, want to quit your 9-5, or need a proven system to flip products for profit, this episode is your complete roadmap.What You'll Learn:The TWO commandments for profitable reselling: "Never buy anything unless you already know what you can sell it for" and "Buy with math, sell with emotion"How to research auction deals on B-Stock, Costco liquidation, Gov Deals, and liquidation.comWhy retail price is a lie (and how to calculate TRUE market value)Real examples: $206,240 MSRP sold for $4,200 | $1 investment turned into $5,000 profit | $3,200 products bought for $326The credibility funnel system you MUST build before buying your first palletWhy 95% of resellers fail (hint: it's not lack of capital or product knowledge)Seasonal arbitrage strategies for maximum profit marginsHow to avoid the $34,000 mistake that kills new flippersWhat NOT to buy: consumer electronics, vacuums, exercise equipment pitfallsLive selling strategies for Whatnot, Poshmark, eBay, and Facebook MarketplaceHow a high school junior made $10K/month reselling furnitureWhy an accountant sold 700+ pressure washers in one year__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Introduction to Reselling and Entrepreneurship06:05 The Importance of Systems in Reselling11:52 Building Credibility and Understanding Your Why17:57 Finding Deals and Understanding Market Prices25:12 Getting Started with Seasonal Arbitrage27:35 Navigating Consumer Electronics and Exercise Equipment29:53 Understanding Retail Acquisitions and Auctions33:02 The Importance of Community and Support in Reselling39:38 Realistic Expectations and Learning from Mistakes45:17 Best Strategies for Q4 Reselling

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Stuart Draper about how to get your first customer and scale from $0 to $2M in 4 years.I had a freaking treat talking to Stu Draper today. He's an incredible startup founder who just had an eight figure exit from his EdTech company, Stukent, which helped over a million people learn digital marketing. His companies have been on the Inc 5000 list ten times, and he knows exactly how to get your first customer when you're starting from zero.We chat about his journey starting his first digital marketing agency, getfoundfirst.com, during the 2008 recession and why he prioritized being a family man by building a professional baseball field and indoor-outdoor pool over buying a Lamborghini.Stu shares actionable insights on how entrepreneurs can secure their crucial first customer (hint: it might involve working for free) and explains why starting a service-based business is often the best low-risk way for first-time founders to learn entrepreneurship and get in the game.We dive deep into why catching the early wave of AI automation agencies today is just like catching the digital marketing wave 15 years ago—and why AI agency opportunities mirror what made so many digital marketing agency founders millionaires by age 32.Finally, he tells us why focusing on sales and marketing—not mastering your P&L or balance sheet—is the most important part of building a successful business, and how he scaled to eight figures without being a financial expert by hiring a great CFO.Enjoy the conversation!__________________________QUESTIONS THIS EPISODE ANSWERS:What is the most important first step in getting from zero to your first customer?Why is starting an AI automation agency today similar to starting a digital marketing agency in 2008?What is the lowest-risk path for a new entrepreneur to get in the game?How did Stuart Draper use a free customer strategy to land his first paying client?When scaling a business from bootstrap to exit, why should startup founders focus on sales and marketing instead of the P&L?How do you create mission vision values that turn customers into believers?What's the best way to get your first customer when you have no LLC, no website, and no business email?How did Stu scale to an eight figure business without being a financial expert?Why are service-based businesses the best first business for entrepreneurs?What are the biggest business opportunities in 2025 for first-time founders?__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 The Journey of Growth and Learning02:59 Navigating the Digital Marketing Landscape05:47 Getting Your First Customer09:06 The Power of Vision and Shared Language11:58 Innovating in Education Technology14:52 The Importance of Sales and Revenue18:11 Lessons from Entrepreneurship21:01 Opportunities in AI and Service-Based Businesses23:55 Final Thoughts and Future Opportunities

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Dr. Sandeep Palakodeti (https://x.com/DrDeepMD).I was excited to welcome Dr. Sandeep Palakodeti, also known as Dr. Deep, to talk about his revolutionary company, Velocity Health.This concierge precision medicine clinic is addressing huge macro trends, particularly the demand for better healthspan and longevity. We unpack why someone would leave a top institution like the Mayo Clinic to start a business aimed at solving the "sick care" problem of American healthcare.Dr. Deep contrasts the standard transactional 7-minute primary care visit with Velocity Health’s functional medicine approach, which focuses on root cause medicine and objective diagnostics like VO2 max, DEXA scan, and the coronary artery calcium scan. We also dive deep into the business model, exploring how Velocity Health scales as a 50 state virtual practice, utilizes the MSO PC model for regulation, and maintains an attractive CAC to LTV ratio through its recurring revenue plans.If you’re an entrepreneur who believes preserving health is as crucial as preserving wealth, this episode is a must-watch.Questions This Episode Answers:1. Why did an institutional physician leave major hospitals like the Mayo Clinic to start a cash pay medical practice?2. How does a concierge precision medicine approach fundamentally differ from a traditional 7-minute primary care visit?3. What advanced diagnostics, like the VO2 max test, are the most critical KPIs for assessing longevity and health risk?4. From a regulatory and business perspective, how does the MSO PC model work for healthcare startups raising outside capital?5. How can a subscription-based healthcare service maintain an appealing CAC to LTV ratio using a longitudinal relationship model?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 The State of Healthcare Today05:00 Emerging Trends in Concierge Medicine10:09 The Shift to Preventive Care14:46 Understanding Functional Medicine20:05 The Role of Technology in Healthcare24:55 The Business Model of Velocity Health30:04 Patient Experience and Engagement34:48 Future of Healthcare and Personalization

Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Elizabeth Knopf (https://x.com/leveragedupside) to demystify OpenAI's newest creation, the Agent Builder.We set the context by explaining the crucial difference between simple, static if-then automation and a true agent, which requires autonomy, memory, and decision-making capabilities in a workflow. This tool is designed to finally make building complex agentic workflows accessible to business owners who aren't technical experts.Liz walks us through the platform.openai.com/playground interface and demos a real-world research agent in action. We dive deep into the cost structure, explaining why OpenAI charges based on a high-call usage-based model using API calls, which can "add up really quickly", instead of a flat monthly subscription like ChatTPT.We compare it head-to-head with competitors like N8n, Lindy, and Zapier. While the Agent Builder UI is "way less intimidating" and features like Guardrails are valuable for mitigating hallucinations and protecting sensitive data, Liz reveals that the execution is "not quite there yet". Questions This Episode Answers:• What is the core difference between an Agent and a standard business Automation?• Why does OpenAI use a usage-based model for Agent Builder instead of a flat monthly fee?• How does OpenAI’s new Agent Builder compare directly to tools like Zapier, N8n, or Lindy?• What are Guardrails, and how do they protect internal business documents and mitigate hallucinations?• What are the most likely and best use cases for building business agents right now?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this ⁠brief survey⁠ with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: ⁠https://nikolas-newsletter-241a64.beehiiv.com/subscribe⁠Spotify: ⁠https://tinyurl.com/5avyu98y⁠Apple: ⁠https://tinyurl.com/bdxbr284⁠YouTube:⁠ https://tinyurl.com/nikonomicsYT⁠__________________________This week we covered:00:00 Introduction to OpenAI's Agent Builder03:05 Understanding Agents vs. Automation05:48 Navigating the OpenAI Interface09:09 Exploring Use Cases and Templates11:57 Building a Research Bot with Agent Builder14:49 Guardrails and Safety in Agent Workflows18:04 Live Demo: Data Enrichment Use Case20:55 Sentiment Analysis on Social Media23:48 Challenges and Limitations of Agent Builder27:05 Comparing Agent Builder with Other Tools29:52 Future Potential and User Experience33:03 Conclusion and Call to Action

Join me, Nik ( https://x.com/CoFoundersNik ), as I sit down with AI expert Elizabeth Knopf (⁠https://x.com/⁠leveragedupside) for a deep dive into Anthropic's Claude 4.5 Sonnet, the latest AI breakthrough for entrepreneurs and business automation in 2025.Watch as Elizabeth demonstrates game-changing features that transform Claude AI from static outputs into dynamic web applications through API integration and parallel tool execution. We explore extended AI thinking capabilities (up to 30 hours of processing), which delivers higher quality outputs for complex business tasks without constant iteration errors or AI hallucinations.The highlight? Claude generates a 22-page competitive analysis and content strategy for my YouTube channel versus Chris Koerner's "Corner Office"—complete with viral frameworks, audience insights, and growth recommendations. This deep AI research previously required specialized tools like Perplexity AI.We break down practical AI productivity strategies including building your AI second brain, prompt engineering libraries, context document management, and AI agent development for business operations. Elizabeth shares her framework for mastering AI tools like a fighter pilot—developing true AI literacy beyond basic prompting.QUESTIONS THIS EPISODE ANSWERS:What are Anthropic's key new updates for Claude 4.5 Sonnet and Claude Sonnet 4.5?How do dynamic AI artifacts and parallel tool execution speed up business workflows?How can extended AI thinking improve output quality for complex entrepreneurship tasks? What are the necessary components for building a functional AI second brain? How should entrepreneurs approach maximizing value from AI productivity tools? What's the difference between Claude AI and ChatGPT for business automation? How can first-time entrepreneurs use AI to build their first million-dollar business?What are the best AI tools for startup founders and small business owners? How do you create an AI operating system for personal productivity? What are practical AI use cases for entrepreneurs in 2025?__________________________Love it or hate it, I'd love your feedback.Please fill out this ⁠brief survey⁠ with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: ⁠https://nikolas-newsletter-241a64.beehiiv.com/subscribe⁠Spotify: ⁠https://tinyurl.com/5avyu98y⁠Apple: ⁠https://tinyurl.com/bdxbr284⁠YouTube:⁠ https://tinyurl.com/nikonomicsYT⁠__________________________This week we covered:00:00 Building Your AI Second Brain02:43 Anthropic's Claude Updates and Dynamic Artifacts06:07 Advanced Reasoning and Parallel Task Execution09:00 Enhanced Decision-Making and Contextual Awareness11:43 Creating Comprehensive Outputs and Research Strategies15:02 Navigating AI Technology and Personal Frameworks17:52 Managing AI Across Life's Pillars21:03 Building a Personal Operating System for AI23:54 The Future of AI in Organizations

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Craig Fuller (https://x.com/freightalley), CEO of FreightWaves and Sonar, for a critical update on the freight market collapse and what it means for small business owners and entrepreneurs in 2025.Last time, I called Craig "Nostradamus" for his spot-on predictions about tariffs and supply chain disruptions—and this time, the data is even more alarming. We analyze the OTBI index (Outbound Tender Volume Index), which tracks trucking volumes and shipping activity across the US economy, and the numbers are flashing red: we've lost seven years of economic growth in the goods economy.Craig breaks down how the collapse in critical sectors like manufacturing, construction, housing, energy, and transportation logistics—which together employ 35 million Americans—is being completely ignored by Wall Street, the Federal Reserve, and Congress. While AI stocks and the Magnificent Seven drive the stock market to all-time highs, the Main Street economy is showing clear recession warning signs.This episode explains why freight data is the ultimate leading economic indicator, often predicting recessions 6-9 months before they hit (a principle known as Dow Theory). We discuss what the 2007-2008 financial crisis can teach us, why consumer spending is masking deeper problems, and most importantly—what you should do right now as a business owner or entrepreneur.Questions This Episode Answers:How severely have US shipping volumes and freight activity declined, and what does this mean for the real economy?Why are the Freight Market and OTBI index critical leading indicators often ignored by Wall Street, the Fed, and Washington DC?As a small business owner or entrepreneur, what specific actions should I take right now to prepare for an economic slowdown or recession?Why is a downturn actually a prime time for business acquisitions, consolidation, and securing undervalued assets?What is Dow Theory, and how does transportation data predict broader economic recessions?How do tariff policies and trade tensions with China impact domestic logistics and supply chains?What's the disconnect between AI stock speculation (Mag-7) and the goods-producing economy?__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Economic Growth and Market Predictions02:53 Logistics and Supply Chain Insights05:45 The State of the Goods Economy09:04 Job Market and Employment Trends11:59 Small Business Strategies in a Downturn14:55 Opportunities in a Recession18:09 The Role of Government and Economic Policy21:03 Future Market Predictions and Indicators23:57 The Impact of Freight on the Economy26:49 Understanding Supply Chain Dynamics30:08 Cultural and Historical Context of Logistics33:03 Conclusion and Key Takeaways

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Elizabeth Knopf (https://x.com/leveragedupside) about the biggest AI tools updates of 2025.I was incredibly excited to sit down with Liz this week because OpenAI just dropped massive updates, including ChatGPT 5, OpenAI Pulse, and the game-changing Sora 2 AI video generator. We dive straight into Sora 2, a revolutionary AI video generation tool and text-to-video AI platform that's disrupting content creation for entrepreneurs and small business owners.We discuss how Sora 2 creates stunningly accurate AI digital clones and AI avatars of yourself from just five seconds of video—no expensive equipment or video editing software needed. This AI cloning technology is lightyears ahead of older AI video tools like HeyGen, Synthesia, and D-ID.We analyze OpenAI's genius product launch strategy and growth hacking tactics, using an invite-only system and leaning on Sam Altman for founder marketing and personal branding, creating immediate scarcity marketing and viral growth that could launch a totally new AI social media platform and AI content platform to compete with TikTok, Instagram Reels, and YouTube Shorts.Next, we switch gears to Anthropic's major updates for Claude AI. I was shocked to see the new Claude Chrome extension and Claude browser integration, which allows the AI assistant to analyze web pages, scrape data, automate browser workflows, and perform real-time automation tasks like a virtual assistant. This is perfect for business automation, data entry automation, and workflow optimization for first-time entrepreneurs building their online business.Finally, Liz demonstrates Claude Sonnet 4.5's ability to generate professional PowerPoint presentations, pitch decks for startups, and perfectly formatted CSV files and Excel spreadsheets directly from complex data sources and PDF documents. This eliminates tons of manual data entry and grunt work for any business owner, solopreneur, or content creator trying to scale to their first million dollars.Questions This Episode Answers:How did OpenAI use scarcity marketing and social media strategy to achieve a massive viral product launch for Sora 2 AI?How does the Sora 2 Cameo feature create highly realistic AI digital clones and deepfake avatars faster than previous AI video generation tools like HeyGen, Runway ML, and Pika Labs?How can small business owners and entrepreneurs leverage the new Claude Chrome extension for real-time browser automation, web scraping, data extraction, and workflow automation directly in Google Chrome?What makes Sora 2's inversion of AI technology into an entertainment platform and social network a "paradigm shift" compared to traditional marketing-focused AI tools and B2B SaaS products?How does the updated Claude AI model now generate high-quality PowerPoint decks, business presentations, and structured CSV data exports from complex PDF files and financial documents for business intelligence and data analysis?__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 The Rise of AI Automation13:45 Sora: A New Era in Content Creation24:00 Claude's New Features and Updates

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Taylor Jones (https://x.com/MrJonesSTRs), the founder of strsearch.com.Have you ever wondered if short-term rentals (STRs) are as passive as they seem? I used to think so, but Taylor completely changed my perspective. He breaks down how he went from a sales guy to overseeing over $120 million in STR investments by treating it not as a real estate game, but as an operations business.We dive into his first investment—a cabin in the North Georgia mountains that he bought having never owned real estate before—and how it generated $22,000 in cash flow its first year.Taylor reveals the critical mistakes he made, the lessons he learned about market supply and demand, and how a single amenity like a pickleball court can add $40,000 to your annual revenue.We also get into the incredible tax benefits and how STRs can offer active losses to offset your regular income, something I wish I'd known sooner.Questions This Episode Answers:• How can a single pickleball court add over $40,000 in annual revenue to an Airbnb?• Why is a short-term rental business more about operations than real estate?• How can you use short-term rentals to legally reduce your taxable income?• What is the biggest mistake new STR investors make when choosing a property?• Why are large-group rentals and small, romantic getaways the hottest trends right now?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 The Allure of Short-Term Rentals02:55 Understanding the Operations Behind STRs05:42 The Journey into Real Estate Investment09:00 Lessons from Early Investments12:09 Scaling Up: From One to Multiple Properties14:56 Market Dynamics and Supply-Demand Imbalances18:11 Navigating the Real Estate Landscape20:55 Investment Strategies for Success26:00 Understanding Market Dynamics and Profitability30:13 Revenue Estimation and Occupancy Rates33:25 Tax Implications and Depreciation Strategies40:27 Investment Strategies for Short-Term Rentals47:31 Advice for New Investors in Short-Term Rentals

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Mike Hoffman (https://x.com/mrpassive_). Ever wonder if you can actually create enough passive income to quit your job? In this episode, I talk with Mike, who went from being a college coach to living off the cash flow from his assets in just a few years.He shares how an observation at an airport led him down the rabbit hole of unattended retail and the vending machine business. We get into the nitty-gritty of what "passive" really means. Mike explains how he started by servicing his first machine himself (literally buying snacks at Costco with his daughter in the shopping cart) and built the systems that allowed him to scale to over 60 machines.He also reveals how the vending industry is being disrupted by new technology like micro markets and AI, creating huge opportunities for new entrepreneurs.Questions This Episode Answers:• How can a vending machine business generate enough income to replace a full-time job?• What does it really take to make a "passive" income stream truly passive?• How can you start a vending machine business with no money down?• Where are the best, most profitable locations to place a vending machine?• How is new technology like AI and micro markets changing the vending industry?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Highlights01:02 Meet Mike Hoffman: The Passive Income Expert02:36 Mike's Journey from Coach to Entrepreneur03:27 Diverse Income Streams: Real Estate, Vending, and More04:22 Challenges and Strategies in Crypto Mining07:03 Building a Passive Income Empire09:35 The Vending Machine Business Model12:40 Scaling and Systematizing Vending Operations18:59 Community and Coaching for Aspiring Entrepreneurs20:29 The Disruption in the Vending Machine Industry21:18 Real Estate and Vending Machines: A Parallel21:48 Expanding Vending Routes in Chicago22:41 Building a Vending Community23:24 The Business Model and Revenue Streams24:25 Challenges and Opportunities in Vending33:34 Innovative Vending Solutions37:12 Future of Vending and Micro Markets37:44 Rapid Fire Questions and Insights

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I sit down with Trenton Hughes and Chris Munn for a jam-packed episode where we cover everything an entrepreneur needs to know right now.We kick things off by debating which AI tools are worth paying for, from ChatGPT and Claude to Grok, and discuss how AI might soon replace your doctor.Then, we dive into the new "big beautiful bill" and what its tax changes mean for you. I'll share why the accelerated depreciation clause is a "massive boon" for entrepreneurs and how you can leverage it by investing in real estate like car washes or storage facilities to potentially pay zero in taxes.We also break down the confusing new rules on tips and overtime and why we think tipping should be abolished altogether. Finally, we explore why smart salespeople are ditching Zoom for in-person meetings to close bigger deals.Questions This Episode Answers1. Which AI tools are essential for business owners today?2. How can entrepreneurs use accelerated depreciation to save big on taxes?3. Will the new tax bill really eliminate taxes on tips and overtime?4. Why are successful salespeople returning to in-person meetings?5. Is it a good time for business owners to invest in real estate?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Exploring AI Services and Their Impact10:19 Navigating the Big Beautiful Bill and Real Estate Investment22:51 Understanding Tax Deductions on Overtime29:05 The Complexity of Overtime Tax Deductions35:35 The Shift Back to In-Person Sales39:49 The Return of Business Travel44:24 Growing the Podcast Audience

Join me, Nik (https://x.com/CoFoundersNik), as I interview Brad Smith (https://x.com/bradsmithcoach).In this episode, I talk with Brad Smith, the co-founder of Automation Links, a business that helps other companies automate their marketing. Brad's company is doing an incredible $100k a month with 80% margins, and he shares the secrets behind his high-margin business model.He explains the power of being omnipresent and why a customer needs to see you 24 times on four different channels before they trust you.The most mind-blowing part? We dive deep into a marketing strategy involving pixels. Brad breaks down how these small pieces of code can track visitors to your website and social media posts, allowing you to retarget them with ads for a fraction of the cost. It’s a secret weapon for scaling your business!Questions This Episode Answers:• How can pixels help you track and retarget customers for a quarter of the cost?• What is the "one action item" every business owner should do today, even if they aren't ready for ads?• Why does staying small and profitable lead to a better quality of life than chasing massive top-line revenue?• How can you get your ad to the top of Google Maps searches with zero competition?• What is a simple "themed day" system for creating a consistent social media content calendar?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Introduction to Brad and His Business01:17 The Role of Automation Links02:07 Revenue and Growth Insights03:55 Investment Opportunities and Business Philosophy10:57 Digital Marketing Channels Explained14:19 The Power of Pixels in Marketing17:17 Setting Up Pixels for Your Business19:06 Targeting Your Audience Effectively19:39 Setting Up Pixels for Better Ad Targeting20:35 Using Ads to Boost Organic Growth22:09 Leveraging YouTube and Google's Ad Network22:52 Pixel Tracking for Small Businesses24:05 Practical Examples and Tips for Businesses26:39 Choosing the Right Channel and Content Strategy33:36 SEO and AI: The Future of Search35:57 Content Calendar Strategy36:25 Conclusion and Final Thoughts

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Nick (https://x.com/mattressguy_). We dive deep into the surprisingly complex world of the mattress business. Nick, owner of Direct Outlet Mattress and part of a family with stores across North Carolina, shares his unique insights.We discuss everything from the less glamorous side of old mattresses to the economics of running a mattress store, even comparing his approach to giants like Mattress Firm. You'll be fascinated to hear how he's leveraging Twitter to build a successful brand and reach customers in unexpected ways.Questions This Episode Answers:How do these businesses (Mattress Firm) make money?What other overhead expenses would you have besides lease? How do you acquire customers for your mattress store?What is your approximate customer acquisition cost?How much does it typically cost to start a mattress business?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 The Mattress Business Journey03:05 Family Dynamics in Business05:56 Understanding the Mattress Market08:51 Customer Acquisition Strategies11:47 Expanding Product Offerings15:05 The Importance of Quality17:58 Navigating Business Challenges20:55 Building a Brand on Social Media23:51 Future Plans and Online Expansion