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STR Data Lab™ by AirDNA
STR Data Lab™ by AirDNA
Author: Jamie Lane
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© Jamie Lane
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Whether you're on your first property or your 100th, having the right market data is crucial to starting and scaling your short-term rental business. Join Travel Economist Jamie Lane as he provides trusted insights and delves deep into the numbers that drive this multi-billion dollar industry.
166 Episodes
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2025 was anything but predictable for short-term rentals. After a surprisingly strong start, the second half of the year told a very different story — and the December data brings that contrast into sharp focus. In this episode of The STR Data Lab, AirDNA Chief Economist Jamie Lane is joined by Bram Gallagher to break down the final U.S. performance numbers and what they reveal about the state of the STR industry heading into 2026.From weakening occupancy to long-awaited ADR growth finally outpacing inflation, the conversation unpacks why topline stability masked huge disparities beneath the surface. While national averages ended the year nearly flat, many operators experienced dramatic wins or losses depending on where they operate, who they serve, and how they’re positioned. The episode also explores how broader economic forces — cooling labor markets, mortgage-rate volatility, and a K-shaped economy — showed up clearly in STR performance.Looking ahead, Jamie and Bram dig into pacing data for early 2026, uncovering encouraging signs for spring break and summer travel, especially in resort markets. They also discuss what easing mortgage conditions and stabilizing occupancy could mean for investors considering their next move. Whether you’re managing one property or a growing portfolio, this episode helps cut through the noise to understand what really drove performance — and what to watch next.You don’t want to miss this episode!Key Takeaways for STR Hosts & Operators2025 was a tale of two halves: Strong performance early in the year gave way to declining occupancy in the back half, despite modest ADR gains.Averages hide extremes: While national occupancy finished flat, nearly half of major markets saw meaningful gains — and others saw steep declines.Luxury outperformed across the board: Higher-priced listings consistently captured stronger (or less negative) occupancy than budget properties, reinforcing the K-shaped economy.Resort markets led the way: Coastal and mountain destinations posted the strongest occupancy and ADR growth, while urban markets continued to struggle.Early 2026 signals are improving: Spring break and summer demand are pacing well, lead times are stabilizing, and easing mortgage conditions may unlock new investment opportunitiesYear End Review:https://www.airdna.co/blog/us-review-december-2025—————Sign up for AirDNA for FREE 👇https://bit.ly/3Yz8mlS—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 166
What if one of the biggest opportunities in rentals isn’t short-term or long-term — but everything in between? In this episode of The STR Data Lab, Jamie Lane sits down with Jeff Hurst, CEO of Furnished Finder and former President of Vrbo, to unpack why midterm rentals have quietly become one of the fastest-growing segments in the housing market — and why so many investors still misunderstand them.Drawing on newly released AirDNA data and Furnished Finder’s on-the-ground experience, the conversation explores how demand for 30+ day stays has more than doubled since 2019, fueled by relocating families, healthcare professionals, construction crews, academics, and a growing need for flexible living. Jeff explains why midterm rentals aren’t just “discounted short-term stays,” but a fundamentally different asset class — with different pricing logic, tenant expectations, and operational realities.From regulation and affordability to investor accessibility and tech gaps, this episode reframes how STR hosts and property managers should think about midterm rentals — not as a fallback, but as a durable, scalable third pillar of the rental economy that’s still early in its evolution.You don’t want to miss this episode.Key Takeaways You Can Apply TodayMidterm demand is surging: AirDNA data shows stays of 28+ days are up 138% since 2019 — outpacing short-term rental growth by a wide margin.It’s a different business model: Midterm rentals price closer to long-term housing, prioritize functionality over flash, and often book one stay at a time with frequent extensions.The strongest demand drivers are practical, not leisure: Think hospitals, universities, construction corridors, and suburban job centers — not vacation hotspots.Lower capital, lower friction investing: Midterm rentals often require less upfront furnishing, fewer turnovers, and significantly less day-to-day management.The category is still early: With limited tech infrastructure and minimal institutional saturation, midterm rentals today resemble short-term rentals circa 2008.Sign up for AirDNA for FREE 👇https://bit.ly/4jcZdsL—————Monthly Rentals: The Hidden Gem of Housing—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 165
Is the short-term rental industry struggling — or simply growing up? In this episode of The STR Data Lab, AirDNA Chief Economist Jamie Lane sits down with Simon Lehmann to unpack what “normalization” really means for STR operators, investors, and property managers heading into 2026. After years of explosive growth, the industry is entering a new phase — one defined less by expansion and more by execution.Simon shares why demand hasn’t collapsed the way headlines suggest, why strong operators are still thriving, and why the biggest shift happening right now is in expectations. Growth rates, margins, and valuations are resetting — but that doesn’t spell trouble. Instead, it’s forcing a long-overdue focus on discipline, systems, and unit-level profitability. As competition intensifies and margins compress, professionalism is no longer optional.The conversation also dives into technology and AI, exploring why the future isn’t about more tools, but fewer — and better — ones. From fragmented tech stacks and data silos to the elusive “source of truth,” Jamie and Simon explain why operators who master their data will be best positioned to survive (and win) in the next chapter of STRs.You don’t want to miss this episode if you’re planning for 2026 and beyond.Key Takeaways from This EpisodeNormalization ≠ downturn: The STR industry isn’t collapsing — growth expectations and return profiles are simply resetting.Execution now beats expansion: We’ve moved from a growth story to a selection story, where strong operators pull ahead.Professionalization means discipline: Systems, process rigor, and unit-level economics matter more than portfolio size.Margins are under pressure: Rising costs and regulation make revenue management and cost control essential skills.Tech stacks must simplify: The next wave of STR tech will focus on integration, AI-driven insights, and a single source of truth — not more point solutions.Sign up for AirDNA for FREE 👇https://bit.ly/4jcZdsL—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 164
November delivered a mixed bag for short-term rentals — and this episode breaks down what really happened beneath the headline numbers. RevPAR dipped, occupancy softened, and demand growth slowed, but not for the reasons many hosts might expect. Jamie Lane and Bram Gallagher unpack how calendar shifts, supply growth, and subtle demand dynamics distorted the monthly data — and why November may not be as weak as it first appears.Beyond performance, the conversation zooms out to the broader economic backdrop shaping STR demand. With new jobs and inflation data finally back online, the picture that emerges is one of a gradually softening labor market, uneven sector growth, and continued uncertainty around interest rates. The hosts also explore troubling trends in international inbound travel, particularly from Canada, and what policy shifts — or global events — could mean for future recovery.The episode closes on a forward-looking note, spotlighting holiday pacing and the early signals for 2026. From stronger-than-expected Christmas and New Year travel to a surge in bookings tied to the 2026 World Cup, this data-rich discussion offers hosts and operators critical insight into where opportunity — and risk — may lie in the months ahead.You don’t want to miss this episode if you’re planning for 2025 and beyond.Key Takeaways for STR Hosts & ManagersNovember’s softness was partly a calendar illusion: A day-of-week shift materially impacted occupancy and demand comparisons.Rates are stabilizing again: ADR and repeat rent index growth returned after a weak late summer, signaling pricing power may be improving.International demand remains a concern: Inbound travel to the U.S. is still significantly down, especially from Canada.Holiday travel is shifting later: New Year’s is pacing exceptionally strong, pushing more demand into early January.The World Cup is already reshaping 2026 demand: June bookings are surging — especially in host cities — with major implications for pricing and strategy.Sign up for AirDNA for FREE 👇https://bit.ly/4mAqNR0—————www.airdna.co/blog/us-review-november-2025—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 163
What happens when supply finally stabilizes, demand shifts gears, and the global economy refuses to follow the script? In this year-end Outlook episode, AirDNA Chief Economist Jamie Lane sits down with Bram Gallagher to break down what actually happened in 2025 — and what STR hosts and property managers should prepare for in 2026.Together, they revisit last year’s predictions on supply growth, occupancy, and pricing, grading where the industry hit the mark (and where reality surprised us). The conversation then looks forward, unpacking how macroeconomic forces — from inflation and interest rates to housing affordability and global travel trends — are shaping the next phase of the short-term rental market.The takeaway? 2026 may not be a breakout year, but it’s a pivotal one. With supply re-accelerating, demand patterns evolving, and events like the World Cup looming large, this episode offers a grounded, data-backed roadmap for navigating what’s ahead — especially for operators who are thinking strategically rather than reactively.You don’t want to miss this episode!Key Takeaways for STR Hosts & OperatorsSupply has bottomed — and it’s coming back. After slowing sharply in 2025, supply is expected to re-accelerate in 2026, especially in resort and suburban markets.Occupancy may soften slightly before rebounding. Supply could outpace demand in the short term, leading to modest occupancy pressure before conditions rebalance in 2027.Pricing power remains limited but stable. ADR growth should improve modestly, though most existing listings will need to hold rates steady rather than push aggressive increases.International demand is an X-factor. The 2026 World Cup could drive record inbound travel — but policy and sentiment will play a major role in how big that impact is.Experienced operators have the advantage. The next wave of supply growth is likely driven by more professional, intentional investors — raising the bar for performance and operations.Sign up for AirDNA for FREE 👇https://bit.ly/413X3Ut—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 162
The 2026 World Cup is shaping up to be one of the biggest short-term rental demand events in history—bigger than the Super Bowl, bigger than Taylor Swift tours, and long enough to make or break an entire revenue year. In this episode, Jamie Lane sits down with revenue strategist and Happy Guest founder Rebecca Ballart, who has personally priced more than 10,000 listings worldwide, to help hosts understand what to expect… and how not to leave thousands of dollars on the table.Rebecca breaks down why mega-events behave nothing like peak season, how booking windows warp under immense hype, and why the “right” price can’t be pulled from comps or pricing tools alone. This conversation is filled with practical guidance for hosts in every 2026 host city—especially those looking at early booking spikes and wondering, “Am I priced too low… or way too high?”They also walk through real-world examples, from massive wins at Hangout Fest to the hard realities when an event is suddenly canceled. Rebecca shares what operators can monitor between now and kickoff, how to think about length-of-stay strategy, when to adjust, and why the smartest revenue managers mix tools with human intuition—not one or the other.If you’re hosting anywhere near a World Cup stadium, you can’t afford to miss this episode.Key TakeawaysMega-events don’t follow normal demand patterns. Expect sudden booking rushes, long periods of quiet, and another surge as the event approaches.Length of stay is a powerful lever. Shorter stays + higher nightly rates often outperform long minimums during multi-week events.Inventory size dictates upside. Large homes can safely aim higher, while 1–2 bedroom units compete directly with hotels and must price accordingly.Use pricing tools—but don’t outsource your thinking. Algorithms can miss nuance; human oversight catches opportunities and prevents painful mistakes.Set guardrails before cancellations hit. Minimum event rates and watchful monitoring protect you from losing revenue when fans shift cities or plans change.Sign up for AirDNA for FREE 👇https://bit.ly/4muz61v—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 161
The short-term rental market is entering a new phase — one where stability, not volatility, is driving the biggest changes. In this fireside chat from the Data & Revenue Management Conference, Jamie Lane joins Simon Lehmann and Pedro Borges to break down the real signals behind 2025’s “steady state” and what it means for hosts and managers heading into 2026. This isn’t a hype-filled projection; it’s a data-backed look at supply slowdowns, shifting guest behavior, and how professionalization continues to reshape the competitive landscape.From the K-shaped performance split between luxury and mid-market listings to the growing influence of OTA ranking systems, the conversation highlights why outperforming your market now depends less on macro tailwinds — and more on operational sharpness. Jamie and Pedro dig into pricing challenges, the emerging STR-to-midterm pivot in major cities, and how rising owner expenses like taxes and insurance are reshaping what “profitability” even means. If you want a grounded, unfiltered view of where the industry is actually heading, this episode delivers it.For STR operators planning their next move, this is essential listening. You don’t want to miss this episode!Key TakeawaysStability requires strategy: With occupancy flat and supply growth at historic lows, 2025–2026 will be a competition for share, not an automatic lift.Quality gaps matter: Listings with sub-4.7 ratings are shrinking fastest as OTAs elevate top-tier properties and push weaker performers to page two and beyond.Profitability is the real KPI: Rising insurance and property taxes mean managers must understand — and communicate — homeowner-level financial realities.Luxury grows, mid-market squeezes: The K-shaped recovery continues, rewarding high-end supply while challenging budget and mid-tier operators.Midterm strategies surge: Regulatory pressure and seasonality are accelerating the blend of STR and midterm stays, especially in cities like NYC, Denver, and LA.Sign up for AirDNA for FREE 👇https://bit.ly/45KslCy—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 160
What happens when two hands-on STR operators decide to take their kids, their business, and a camera across all 50 states? Kylee and Steven Niederhauser—longtime hosts and boutique property managers in Southern California and the Palm Springs region—join Jamie to share the remarkable evolution of their business and the surprising realities of running 40+ units from the road.In this episode, they unpack how they went from a rundown Mission Beach duplex to a curated, mid-size management portfolio—without ever aiming to become “big.” Their story is a masterclass in staying lean, staying connected, and building systems that support real freedom… not just more work. Along the way, they’re gathering fresh inspiration from dozens of stays across the country, rethinking what truly makes a memorable STR experience, and learning what hosts get right (and wrong) from a guest’s perspective.Whether you’re an aspiring host, an already-stretched operator, or someone dreaming of reshaping your lifestyle through STRs, this episode distills years of hard-earned lessons—no fluff, just practical insights from operators living it in real time.You don’t want to miss this episode.🔑 Key TakeawaysBoutique beats big: Kylee & Steven intentionally chose not to scale endlessly—quality, owner alignment, and lifestyle mattered more than unit count.Systems enable freedom: Their remote-friendly stack centers around Uplisting + Breezeway, with smart-home tools filling the gaps.Personalized responses still win: They use templates—but not automation—so every guest feels a human touch (and messages never sit unanswered).Owners must buy in: Performance issues often come down to owners unwilling to reinvest; showing real comps is key to shifting mindsets.Being guests changed their hosting: Their 50-state trip revealed what truly matters to travelers—and inspired new ideas for design, amenities, and guest experience.https://www.youtube.com/@kyleeandstevenSign up for AirDNA for FREE 👇https://bit.ly/3HkuETy—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 159
Sonder’s bankruptcy has shaken the short-term rental world — and for good reason. Once the poster child of the “hotel-meets-Airbnb” model, Sonder’s downfall marks a pivotal moment for operators everywhere. In this episode, AirDNA’s Chief Economist Jamie Lane and co-host Scott Sage unpack what went wrong, what it signals for the rental arbitrage model, and how changing travel demand is reshaping the industry.From a surprising partnership failure with Marriott to the ripple effects in urban markets still struggling post-COVID, Jamie and Scott connect the dots between Sonder’s story and broader market trends. They also dig into fresh October 2025 performance data, including occupancy declines, rate adjustments, and a critical PSA for hosts affected by Airbnb’s new service fee model.The episode closes with a behind-the-scenes look at AirDNA’s latest data model upgrades, revealing how machine learning is improving accuracy and trust in industry insights — setting the stage for even more powerful analytics ahead.You don’t want to miss this episode — especially if you rely on rental data to guide your business decisions.Key Takeaways for STR Pros🏚️ Sonder’s bankruptcy signals the end of rental arbitrage — operators tied to high-cost leases are struggling as demand and urban travel lag.🏙️ Urban recovery is still uneven: international inbound demand to the U.S. fell 16% this year, weighing heavily on city performance.💸 Watch your margins: many hosts haven’t offset Airbnb’s new 15% service fee, which could cut into real earnings this winter.📉 October’s numbers show slowing demand (2.5%) and occupancy declines (~1.5%), mirroring weakness in hotels — but mountain markets saw a lift from fall “leaf peeping” travel.🤖 AirDNA’s new data models boost accuracy, capturing longer-term stays and eliminating duplicate listings — giving hosts clearer, more reliable market visibility.Sign up for AirDNA for FREE 👇https://bit.ly/3JLl2lM—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 158
What happens when a short-term rental host fully leans into one guest avatar—and builds a brand around it? In this episode, Jamie Lane sits down with Vanessa Aguirre, founder of The Femme House, to explore how she turned themed, photo-worthy bachelorette stays into a thriving STR portfolio. From neon signs and heart-shaped mini golf to seven-seat beauty bars, Vanessa shares how creating an experience—not just a place to sleep—translates to higher occupancy, premium rates, and months-ahead bookings.As part of AirDNA’s new “guest avatar” series, this conversation dives deep into the data and design strategy behind properties made for specific traveler types. Vanessa and Jamie unpack how catering to groups like bachelorettes can yield up to 35% higher revenue, what hosts often overlook when trying to enter this niche, and why “thinking like a bride” matters more than any pricing tool.You don’t want to miss this one—it’s a masterclass in creative differentiation for hosts looking to stand out in competitive markets.Key Takeaways:🎯 Niche down to scale up: Targeting a specific traveler type (like bachelorettes) can yield outsized returns.💡 Experience beats aesthetics: Beyond pink wallpaper, success comes from functional, “Instagrammable” design.📅 Plan ahead for long-term bookings: Bachelorette groups often book 6–12 months out, offering stable revenue forecasting.💬 Overcommunicate: Set expectations early and often to maintain smooth guest and neighbor relationships.🔄 Stay on trend: The bachelorette market evolves quickly—hosts must refresh content, décor, and amenities yearly to stay relevant.https://www.tiktok.com/@vanessaeaguirre?lang=enhttps://www.instagram.com/vanessa.e.aguirre/?hl=en —————Sign up for AirDNA for FREE 👇https://bit.ly/4loNHdc—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 157
For The STR Data Lab’s three-year anniversary, Jamie Lane sits down with AirDNA and Uplisting CEO Rohit Bezewada for an inside look at how the company—and the short-term rental industry—are evolving. From scaling Uber and leading M&A at JP Morgan to building AirDNA’s next chapter, Rohit shares lessons on data-driven growth, leadership, and innovation in the STR tech ecosystem.This conversation dives deep into what it takes to build trust in data, how AirDNA is expanding beyond analytics into operations, and why Rohit himself is buying a short-term rental to experience the products firsthand. He also pulls back the curtain on what’s next for hosts—AI-powered tools, smarter revenue management, and a simpler, more connected tech stack for every investor and property manager.You’ll walk away with a front-row view of the forces shaping the STR industry—from consolidation to AI—and a better understanding of where opportunity lies for hosts ready to level up. Don’t miss this behind-the-scenes look at the future of AirDNA and short-term rentals.Key Takeaways Data as a mindset: Rohit’s biggest lesson from Uber—never make decisions based on anecdotes; measure everything.The future is integrated: AirDNA is moving beyond data insights to operational tools that help hosts manage and scale.AI in action: Expect agent-style assistants that help hosts underwrite, price, and operate properties automatically.Power to the “long tail”: Most STR hosts don’t use PMS tools—AirDNA aims to serve this group with simple, trustworthy software.Consolidation is coming: The STR tech space will mature fast, and the winners will have data, distribution, and customer trust.Sign up for AirDNA for FREE 👇https://bit.ly/4osgoc9—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 156
What happens in Vegas doesn’t stay in Vegas this time. Jamie Lane and Scott Sage are back from the VRMA conference with powerful insights shaping the future of short-term rentals—from the rise of AI tools to why “national is dead and local is king.” They unpack the data behind what’s really driving property manager success today—and what’s holding others back.In this episode, Jamie reveals new AirDNA research showing a major divide between top-performing property managers and the rest: those with review scores above 4.7 are keeping clients, while those below are losing nearly a quarter of their portfolio. They also explore why small, hyper-local co-hosts are thriving while national brands stall, and how a well-designed loyalty program can win repeat guests without relying on Airbnb or Vrbo.Later, they dig into the latest STR data—muted summer demand, shifting guest behavior, and the surprising 40% surge in New Year’s bookings driven by holiday timing. Plus: a PSA every host using a PMS on Airbnb needs to hear before October 27th. Key Takeaways AI is already transforming hosting: Innovative tools are boosting communication scores and guest experiences, even before Airbnb or Vrbo roll out their own versions.The 4.7 Rule: Property managers with review scores below 4.7 now face double the churn rate (24%) of top performers—quality is retention.Local > National: Hyper-local operators managing 6–20 properties are growing fastest, proving proximity and personal touch beat big-brand scale.DIY Loyalty Works: Local managers can build profitable loyalty programs that attract repeat guests—no need to wait for OTA initiatives.Holiday & Market Insights: Expect strong end-of-year demand, a 40% New Year’s Eve surge, and higher bookings in World Cup host cities next summer.Sign up for AirDNA for FREE 👇https://bit.ly/45bfb1c—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 155
What if scaling your vacation rental business could actually hurt your bottom line? This week, Jamie Lane sits down with Ashley Ching, founder and CEO of Inhaven, to unpack her research on why national hospitality management companies—from Vacasa to Ambridge—have repeatedly failed to scale successfully. Together, they dive into the structural challenges of the short-term rental industry and uncover why “bigger” doesn’t always mean “better.”Ashley shares insights from hundreds of executive interviews across hotels, restaurants, and vacation rentals, revealing five key pillars that separate thriving, sustainable property managers from those that crumble under complexity. From the myth of economies of scale to the power of local operations and curated portfolios, this episode is a must-listen for any STR professional who wants to grow smarter—not just larger.Whether you manage 10 homes or 1,000, this conversation reframes how you think about profitability, service, and scale—and what true success in hospitality really looks like. You don’t want to miss this episode.Key TakeawaysBigger isn’t better: Hospitality is a labor-driven business, not a production line—growth often brings higher costs and lower margins.Curate your portfolio: The most successful managers focus on quality over quantity, offboarding “bad” properties that drain time and profit.Stay local: Empowering on-the-ground teams and decision-makers leads to stronger operations and better guest experiences.Choose owners wisely: Aligning with the right owners is as crucial as choosing the right homes.Pick your focus: You can prioritize service, scale, or profitability—but not all three at once. Sign up for AirDNA for FREE 👇https://bit.ly/411Sk5J—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 154Key Takeaways
The vacation rental landscape is evolving fast — and Vrbo’s taking bold steps to redefine what “success” means in this new era. In this episode, Jamie Lane sits down with Tim Rosolio, VP of Vacation Rental Partnerships at Expedia Group, to explore how Vrbo is prioritizing quality over quantity, building stronger demand through Expedia’s massive network, and integrating cutting-edge AI tools to improve the booking journey for guests and hosts alike.Tim shares an inside look at Vrbo’s journey from HomeAway’s early subscription days to today’s global platform, explaining how the industry’s supply boom has reshaped what travelers expect — and what property managers need to deliver. From AI-powered review summaries to the “One Key” loyalty program bridging hotels and vacation rentals, this conversation unpacks the biggest levers shaping the next phase of STR growth.Whether you’re managing one property or a thousand, you’ll walk away with insights to future-proof your business in an increasingly competitive market.Don’t miss this one — it’s packed with an insider's perspective you won’t find anywhere else. Key Takeaways 🏠 Quality is the new growth metric: Vrbo is focusing less on adding listings and more on ensuring consistent, high-quality guest experiences.🌍 Expedia integration is expanding demand: Vacation rentals are now surfacing across Expedia’s B2B and brand ecosystem, from Delta to AmEx Travel.💳 Vrbo Payments opens new opportunities: Opting in allows hosts to tap into global distribution networks while simplifying transactions.🤖 AI is transforming the traveler journey: From review summaries to search partnerships with Perplexity, AI is boosting discovery and conversion.💡 Loyalty meets vacation rentals: The One Key program connects hotel and STR bookings, attracting new guests who can “burn” points on vacation homes.Sign up for AirDNA for FREE 👇https://bit.ly/45enjOz—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 153
Every host dreams of more direct bookings—but few have cracked the code like Brittany Magsig of Mountain Mama Cabins. In this episode, Jamie Lane dives into Brittany’s journey from buying her first Smoky Mountain cabin during COVID to becoming a social media powerhouse who now drives the majority of her reservations directly through her own channels.Brittany shares how she turned TikTok and Instagram into engines of trust, loyalty, and bookings—while also balancing the challenges of being both an influencer and a host. She explains what types of content actually convert, how to build lasting guest relationships, and why consistency matters more than perfection.If you’ve ever wondered how to move beyond pretty property photos and really make social work for your short-term rental, this conversation will spark new ideas you can put into practice right away. You don’t want to miss this episode!What You’ll Learn in This Episode:How Brittany built a loyal following that drives 60%+ direct bookingsThe content strategies that actually attract guests (and what to avoid)Why showing your face builds trust faster than polished photosTips for handling viral content, controversy, and guest perceptionsActionable first steps to start posting consistently—even if you’re camera shySign up for AirDNA for FREE 👇https://bit.ly/3HtCv0X—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————
The short-term rental world is shifting fast—and this week’s episode breaks down what hosts and property managers need to know to stay ahead. Fresh from the Expedia + VRBO product launch in Austin, Jamie Lane and Scott Sage share the latest innovations rolling out to help drive bookings, improve guest experience, and reward quality operators. From AI-powered guest review summaries to new distribution channels across Expedia’s B2B network, these changes could reshape how your listings perform.But that’s just the start. Jamie and Scott also dig into the Fed’s latest interest rate moves, why mortgage rates aren’t falling as quickly as you might expect, and what that means for STR investors. They then zoom into the data: summer performance trends, where occupancy is softening, and why luxury and coastal markets are holding strong while budget and urban listings feel the squeeze.If you want to understand where demand is heading this fall and how to position your business for success in 2025, this is the episode to hear. You don’t want to miss it!What You’ll Learn in This Episode:VRBO’s quality push: More listings will be removed if they don’t meet guest expectations—high-quality operators win.AI comes to STR platforms: Expect automated guest review summaries, Q&A boxes, and property highlights designed to boost conversions.Fed rate cuts = mixed signals: Lower federal funds rates haven’t translated to cheaper mortgages yet; recession risk looms.Summer recap: Demand grew modestly, RevPAR hit a post-COVID high, but 34 of the top 50 markets saw occupancy declines.The bifurcation trend: Luxury and coastal/mountain markets are performing well, while budget and urban/suburban listings struggle.Sign up for AirDNA for FREE 👇https://bit.ly/41039p1 —————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 151
Is moving from short-term rentals into boutique hotels the natural next step for savvy investors? In this episode, Jamie Lane sits down with James Savier, SVP at CBRE Hotels, to explore why more STR operators are eyeing boutique hotel ownership—and what it really takes to succeed.Hotels may seem like an entirely different ballgame, but as James explains, the leap isn’t as far as you might think. From financing options and valuation differences to building brands that actually command loyalty, this conversation demystifies how STR experience can translate into hotel investment. You’ll also hear candid insights on common mistakes, hidden opportunities, and why timing matters more than ever in today’s market.If you’ve ever wondered whether boutique hotels could be your next big play, this episode will open your eyes. You don’t want to miss it!What You’ll Learn in This Episode:Why many STR investors see boutique hotels as the next logical step.How hotels are valued differently from rental portfolios—and why that matters for your exit strategy.The financing tools available for hotel buyers (and how they compare to STR loans).The role of branding, guest experience, and scale in boutique hotel success.Common pitfalls first-time hotel investors make—and how to avoid them.Sign up for AirDNA for FREE 👇https://bit.ly/45rmuRg —————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 150
Former Vacasa founder and now Fairly CEO, Eric Breon, joins Jamie Lane to unpack what’s actually driving bookings today—and why reviews now beat everything but rock-bottom pricing. Eric explains how the playing field shifted: pro photos, yield tools, and channel distribution are table stakes; sustained growth comes from a flywheel of 5-star guest experiences that boost ranking, conversion, and RevPAR. He also makes a provocative case that vacation-rental operations suffer diseconomies of scale—and outlines a model that blends centralized automation with hyper-local caretakers who know each home inside and out.You’ll hear how Fairly separates “guest care” from “back office” to keep teams small, responsive, and review-obsessed while still benefiting from sophisticated distribution, accounting, and pricing. Eric shares candid lessons from scaling Vacasa, why they’re building tech in-house (despite the cost), and where AI helps today (automation, comms assist) versus where human judgment still wins (on-the-ground knowledge and onboarding).Here are the practical takeaways you can use now: • Treat reviews as your core growth channel: a 4.9+ average materially lifts RevPAR and ranking, creating a compounding advantage. • Centralize what software does best (pricing rules, taxes, distribution, smart locks, messaging templates) and localize what guests feel (cleanliness, quick fixes, clear answers). • Price strategy should reflect owner goals: “hold high” for personal-use homes vs. “fill Tuesdays” for pure investments—your system should support both. • Start strong on launch: design, amenities, and first-wave reviews set your long-term trajectory. • Direct vs. OTA is a balance: repeat guests lock in future seasons, but channel conversion still matters for momentum.Don't miss this episode!Sign up for AirDNA for FREE 👇https://bit.ly/46Ssd4X————Connect with Eric on social mediaLinkedIn: https://www.linkedin.com/in/ericbreon/—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.coEpisode 149
France is the world’s most-visited country—and one of the hottest STR markets. In this episode of the STR Data Lab, Jamie Lane sits down with Louis Andrews, Director and President of OVO Network, to unpack how the French market works today and where it’s headed next.Louis explains OVO’s software-first model (their own PMS + direct booking platform) and why 75–80% of their bookings come direct. We dig into how they maintain a 4.8+ review score at scale without handling on-the-ground ops, what makes French demand unique (heavy domestic travel, car and rail trips, repeat family holidays), and how new regulations are reshaping urban vs. leisure destinations. Louis also shares the economics behind OVO’s approach (a distribution fee on direct bookings), the curation bar for five-star chalets, and the biggest competitive threat he sees on the horizon: increasingly automated PMS tools.What you’ll learnHow France books: A culture of domestic, family, drive-to travel—and why mountains keep winning.Direct booking at scale: OVO’s tech stack, SEO/digital strategy, and the data advantages of owning the funnel.Quality > quantity: Curating only five-star-worthy homes and training local concierges to protect guest experience.Profit model: Why charging a distribution fee on direct reservations changes the unit economics.Market outlook: Supply saturation post-COVID, tighter rules in cities, and why PMS automation may disrupt PMs.This episode is for hosts, PMs, and investors eyeing Europe—especially anyone curious how to drive direct bookings, keep reviews high, and navigate France’s evolving regulatory landscape.You don’t want to miss this episode!~~~~Signup for AirDNA for FREE👇https://bit.ly/45sRDUh~~~~Connect with Jamie on LinkedIn and Twitter: LinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane ~~~~Connect with Scott on LinkedIn: LinkedIn: https://www.linkedin.com/in/sagescott~~~~Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram:LinkedIn: https://www.linkedin.com/company/airdna/ Twitter: https://twitter.com/airdna TikTok: https://www.tiktok.com/@airdna.co Instagram: https://instagram.com/airdna.co Episode 148
In this episode of the STR Data Lab, host Jamie Lane, Chief Economist at AirDNA, interviews Will Risbourg, owner of Two Casitas, a vacation rental company in Santa Fe. Two Casitas, founded in 1998, is a family business that started with two guesthouses and has grown to over 100 listings, maintaining a 4.93 rating with thousands of reviews. Will discusses the company’s history, their focus on customer service, and their early adoption of online short-term rentals before platforms like Airbnb became popular. He attributes their success to proactive guest communication and a strong partnership with Estela's Cleaning Services, stressing the importance of quality cleaners in maintaining high standards. The company navigates challenges such as older property maintenance, local regulatory issues, and economic fluctuations. Despite these challenges, Two Casitas has achieved organic growth through their dedication to providing exceptional guest experiences, which in turn attracts new homeowners to their portfolio. Will also explains the company’s cautious approach to expansion, considering the unique advantages Santa Fe offers, such as less economic sensitivity and compact geography, making it a favorable market for short-term rentals. Additionally, they utilize tools like Breezeway for guest communication and Beyond for dynamic pricing. Throughout the interview, Will emphasizes that true dedication to quality service is vital for sustainable growth in the vacation rental industry.You don’t want to miss this episode!~~~~Signup for AirDNA for FREE👇https://bit.ly/3UoOgsv~~~~Connect with Jamie on LinkedIn and Twitter: LinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane ~~~~Connect with Scott on LinkedIn: LinkedIn: https://www.linkedin.com/in/sagescott~~~~Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram:LinkedIn: https://www.linkedin.com/company/airdna/ Twitter: https://twitter.com/airdna TikTok: https://www.tiktok.com/@airdna.co Instagram: https://instagram.com/airdna.co Episode 147























