DiscoverFound in AI: AI Search Visibility, SEO, & GEO
Found in AI: AI Search Visibility, SEO, & GEO
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Found in AI: AI Search Visibility, SEO, & GEO

Author: Cassie Clark

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Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.


Hosted by Cassie Clark, fractional content strategist and AI search visibility consultant for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.


Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.


You’ll learn how to:


-Optimize content for AI-driven search and answer engines

-Blend traditional SEO with AI search optimization

-Build entity authority across search, social, and AI platforms

-Drive traffic, leads, and trust as search behavior continues to evolve


If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.

94 Episodes
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Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe OpenAI is testing a new kind of ChatGPT ad that doesn't just send users to a landing page. It starts a conversation. In this Found in AI news update, Cassie Clark breaks down OpenAI's new Sponsored Agents, Google's latest agentic commerce tools, and a new publisher licensing program that raises some interesting questions about how much Google can actually measure inside AI se...
Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe In this episode of Found in AI, Cassie Clark talks with Leah Nurik, CEO and co-founder of Brandi AI, about why brands need to think much more broadly about what influences their visibility in AI-generated answers. Cassie and Leah discuss why GEO is becoming a brand marketing and communications problem, not simply an extension of traditional SEO. They also dig into the role PR...
Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe In this Found in AI news update, Cassie Clark breaks down Peec AI’s research into OpenAI’s Labrador retrieval index, including the separate indexes identified for web content, news, shopping, YouTube, PDFs, and more. Then, we look at Common Crawl’s analysis of more than 584,000 llms.txt files and what it tells us about the confusion surrounding llms.txt, robots.txt, and AI cr...
Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe Google is giving us a pretty clear look at what comes after AI search visibility: AI agents that don't just recommend brands, but help consumers take action. In this week's Found in AI news update, I'm looking at several recent Google developments that make much more sense when considered together. Google DeepMind says Gemini is evolving from a model into an agent. Meanwhile,...
Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe Daniel Horowitz has spent more than a decade in SEO and now works as an enterprise SEO strategist at Salesforce, where he continues to lead AI search work for Informatica. One of the projects his team is testing challenges a pretty fundamental piece of the traditional B2B content funnel: gated content. Instead of locking valuable research, customer stories, and insights entir...
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