ACE Your TikTok Shop

CEELIKE scaled to over one million orders on TikTok Shop in just two years after launching with only $7,000 and a four-person team. In this episode of ACE Your TikTok Shop, Ecko Jia, Founder of CEELIKE, shares how the oral beauty brand scaled to over one million orders and more than 100 team members while earning TikTok Shop’s Top Seller recognition.Ecko explains how CEELIKE approached product development as content creation from day one, launching with a single product and expanding strategically around specific consumer problems. By prioritizing authentic creator partnerships, relatable real-life scenarios, and amplifying winning content with tools like GMV Max, the brand built a growth engine where organic creator videos, short-form content, and community learning loops continuously fuel new demand.What You’ll Learn in This Episode:How CEELIKE grew from a four-person team and $7,000 startup budget to over one million orders on TikTok Shop in two yearsWhy launching with a single problem-solving product helped the brand build momentum before expanding its product ecosystemHow a creator video amplified with a $200 GMV Max investment generated over 6 million views and thousands of ordersWhy authentic, relatable scenarios outperform polished advertising on TikTokHow CEELIKE builds creator partnerships through product-first testing and shared performance data

Pure Daily Care has become the number one facial beauty device on TikTok Shop, with the platform now standing as the brand’s fastest-growing revenue channel. In this episode, Jonathan Cohen, CMO of Pure Daily Care, breaks down how the brand achieved 3.5x year-to-date growth over the previous year and reached million-dollar seller status by leaning into creator-led commerce, TikTok LIVE experimentation, and GMV Max.Jonathan shares how Pure Daily Care built momentum around its viral New Derma High Frequency Wand by letting creators lead the narrative. From embracing authenticity over scripts to using TikTok LIVE as a real-time feedback loop, Jonathan explains how Pure Daily Care focused on pairing product innovation with platform-native execution, while empowering creators and internal teams to move fast as TikTok evolves.What You’ll Learn in This Episode:How Pure Daily Care became the number one facial beauty device on TikTok Shop by prioritizing creator trust and authenticityWhy TikTok Shop is now the brand’s fastest-growing revenue channel and how that growth reached 3.5x year over yearHow GMV Max helps them combine creator Spark Ads, organic content, and automated optimizationWhy Pure Daily Care uses TikTok LIVE with small audiences as a focus group for product development and messagingHow building internal ownership and creator communities helps brands stay nimble as TikTok introduces constant platform changes

Christin Marie Studio grew from living-room TikToks to over $100,000 in a single LIVE, becoming one of TikTok Shop’s top-performing jewelry brands. Founder Christin Marie shares exactly how she built momentum with handmade, high-quality, tarnish and water-resistant designs made in downtown Los Angeles.Her approach is simple and disciplined: document the making process, post four times a day, and design inclusively based on audience feedback (including lengths, metals, and sensitivities). She pairs weekly creator-page LIVES with 3-4 business-page LIVES each week, invests in an aesthetic set, and rides TikTok campaigns like Fashion Week and Back to School to boost slower periods.What You’ll Learn in This Episode:How Christin Marie Studio became the first jewelry brand on TikTok Shop to surpass $100K GMV in a single LIVE and why consistent streaming creates conversion-ready audiencesA four-posts-per-day system built on documenting the process so videos feel natural and keep driving sales long after publishingLIVE tactics that lift conversion: three-hour sessions, occasional 14-hour mega LIVES, aesthetic sets that stop the scroll, and engagement tools like giveaways, polls, and comment repliesHow material education and transparent pricing sell $700 necklaces on TikTokEvolving from organic affiliate buzz to an intentional creator program by meeting partners at TikTok events and using the affiliate network to find the right niche creators

The Vintage Caffé went from selling a single pre-owned designer bag a day to moving more than 30 bags in under two hours through TikTok LIVE. By turning weekly drops into must-watch events with limited inventory, styling advice, and high-value giveaways, the brand has built a fiercely loyal community of luxury shoppers who treat every Thursday at 5 PM like a launch day.Founder Paola Leon shares how she built The Vintage Caffé as a brand created by a Latina for Latinas, combining meticulous authenticity standards, elevated content production, and constant two-way conversation with her audience. She breaks down how her team uses photographers and videographers to promote lives, how she sources inventory from an “inspiration list” based on what viewers request, and how she uses TikTok Shop’s tools and consistent live schedule to sell out drops in around ninety minutes while maintaining all five-star reviews.What You’ll Learn in This Episode:How The Vintage Caffé scaled from selling one bag a day to more than 30 bags in less than two hours by turning TikTok LIVE shows into weekly drop events with limited inventory and urgencyThe specific tactics Paola uses in lives to build trust and connection, from calling viewers by name to giving outfit ideas and positioning herself as a friend who finds the best dealsHow The Vintage Caffé combines AI tools like Entrupy, third-party authenticators, and Paola’s own checks with TikTok Shop’s verification flow to ensure every bag is 100% authentic and maintain all five-star reviewsHow Paola promotes each live with elevated content, including twice-weekly shoots with a photographer and videographer, GRWM videos, and teaser clips that showcase bags but hold them back until the liveWhy asking followers what bags they are looking for, building an “inspiration list,” and staying consistent with three lives a week (with plans for five) keeps The Vintage Caffé aligned with demand and favored by the TikTok algorithm

Leatherman Tools used TikTok Shop to unlock new momentum fast, with creators now driving over 80% of GMV and TikTok Shop Deals For You Days Campaign delivering more than 150% growth. Senior Global Marketing Manager Hannah Harper and VP of Marketing Kevin Gleason share how a three-product hero lineup and a small “TikTok Shop Squad” helped a 40-year-old brand break into a new generation of buyers.Hannah explains how Leatherman built a creator engine producing over 1,400 videos and a daily content pipeline powered by their first TikTok creator intern. Kevin zooms out to the brand impact, from Amazon lift tied to specific TikTok promoted colors to why evolving Leatherman’s storytelling is key to reaching next-gen consumers.What You’ll Learn in This Episode:How Leatherman formed a cross-functional TikTok Shop Squad inside a 40-year-old company to launch the channel within weeksHow they chose three hero products for launch and matched creator segments to each product’s use caseHow more than 1,400 creator videos shaped their affiliate strategy and drove over 80% of TikTok Shop GMVHow Leatherman tests GMV Max campaigns to amplify top-performing creator videos and experiments with campaign structuresHow TikTok Shop activity is driving halo lift on Amazon and how the team uses those signals to plan future scaling

Crocs turned its long-running Croctober tradition into a record-breaking TikTok moment by live-streaming 24/7 for the entire month, ultimately setting the record for the longest continuous LIVE on the platform. Chief Brand Officer Terence Reilly breaks down how those nonstop sessions connected Crocs with millions of fans, drove more than 11 million views, and turned TikTok Shop into a real-time engine for discovery, product education, and community.Terence shares the exact strategies that drove the brand’s momentum: exclusive TikTok Shop assortments, creator-powered storytelling, chat-driven product insights, and surprising late-night engagement spikes between midnight and 5 a.m. He also explains how Crocs avoided internal bottlenecks, invested extra time beyond the nine-to-five, and used Croctober learnings to shape upcoming in-store livestreams, after-dark content, and future innovation across 2026.What You’ll Learn in This Episode:How Crocs structured a continuous 24/7 TikTok LIVE and uncovered late-night demand that now shapes “after dark” programmingHow TikTok Shop exclusives and new product drops fueled Croctober interestHow executive-hosted LIVEs generated 11M+ views and turned chat feedback into direct input on colors, styles, and product decisionsHow Crocs builds loyal creator partnerships with “Crocs native” influencersHow Crocs keeps momentum high by avoiding bureaucracy, moving quickly, and using TikTok LIVE as a test bed for new formats, retail livestreams, and global expansion

Dossier Perfumes leveraged TikTok Shop's unique capabilities to become one of the top beauty brands and fastest-growing channels. Elsa Levy, Chief Marketing Officer at Dossier, reveals how TikTok Shop's affiliate tools enabled 80,000 pieces of content through sampling, while the platform drove unexpected bestsellers like Fruity Gardenia jumping from 20 to 300 units daily.Starting with organic growth through unbeatable CPMs, Dossier later added GMV Max campaigns with target ROAS controls that maintained profitability while scaling. TikTok Shop's campaigns delivered consistent revenue spikes, and their Super Brand Day event with the Fragrance Fantasy Fair gamification proved that entertainment drives commerce on the platform.What You'll Learn in This Episode:How TikTok Shop's affiliate tools enabled scaling from zero to 80,000 content pieces efficientlyWhy TikTok Shop enables unexpected bestsellers different from other channelsThe power of GMV Max's target ROAS structure for maintaining profitable paid growthHow TikTok Shop campaigns deliver guaranteed visibility spikes and affiliate activationWhy TikTok Shop's integrated ecosystem makes it Dossier's fastest-growing channel

Mamba Cards has revolutionized the sports and entertainment card experience on TikTok Shop by introducing group breaks that allow up to 200 people to join a single opening. Jason and Daniel, co-founders of Mamba Cards, have grown their TikTok following from 3,000 to over 30,000 followers in just over a year.The duo's success stems from their commitment to quality products and customer relationships, exemplified by their memorable Disney Sapphire stream where they pulled both an Elsa and Honor one-of-one card moments apart. By bringing the "pick your movie, pick your character" format to TikTok Shop's entertainment card market and maintaining consistent five-days-a-week live streams on the platform, they've built one of TikTok's most engaged card-collecting communities.What You'll Learn in This Episode:Why TikTok Shop's live selling format creates conversational experiences that sustain 10-12 hour streamsThe importance of educational content for TikTok users still discovering live card selling through ShopHow treating customers as people rather than sales numbers builds long-term loyalty over quick profitsWhy finding your unique niche and executing it better than anyone else drives success on TikTok Shop

Chips Rips has transformed the sports card collecting experience on TikTok Shop through their innovative repackaging strategy and highly engaging live selling format. Mark Herm, Founder and CEO of Chips Rips, has built one of the platform's most successful sports card businesses, culminating in a 25-hour live stream that generated over $400,000 in sales with help from TikTok Shop.Mark reveals how passion drives their product selection while TikTok Shop's integrated platform enables seamless content-to-commerce experiences. By combining the platform's subsidy coupons with their own strategy of offering giveaways to new buyers, Chips Rips has successfully lowered barriers to entry and built a loyal customer base through their gamified break format and authentic engagement approach.What You'll Learn in This Episode:How passionate product curation and authentic selling on TikTok Shop drives customer acquisitionWhy TikTok Shop's integrated platform beats other options by allowing seamless content creation and direct selling without switching platformsThe power of pre-live promotional videos that drive traffic from TikTok to live shopping sessionsHow leveraging product strategy for first-time buyers creates long-term customer relationships and repeat purchases