Irish Marketing Podcast

It's the 25th edition of the The Irish Marketing Podcast, powered by IMJ and Tinpot Productions,Barry Dooley CEO of The Association of Advertisers in Ireland joined Daryl in studio on the occasion of their 75th anniversary. Barry spoke about the AAI past and present and the role that it plays in terms of advocating for the right to self regulation and fair competition and about how he sees the industry evolving into the future. And we spoke about his part in an iconic campaign that’s run for more than 20 years for a certain well known tea brandPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

This weeks podcast as follow up to a recent article by Danny Cullen Associate Creative Director at The Public House.The piece had the slightly counterintuitive title Disappoint Your Clients. On todays podcast, Danny talks about the merits of selectively disappointing your clients particularly when it come to points of difference around creativity and where they do arise how those problems are best addressed and discussed earlier in the production process.Danny also gave us some background on a couple of recent campaigns for Irish Defences Forces and 48 mobile.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

In this weeks podcast we catch up with Olwyn Greene, Chairperson of Dublin Samaritans' Awareness Team and Al Pollock who is a Senior Copywriter at Droga5 Dublin to talk about a recent successful collaboration.We spoke about the concept of the "26-Minute" Campaign with the insight being built around the average length of a call to the Samaritans. Droga5 identified that long form "listeners" were the perfect candidates for the role and were "hiding in plain sight." The campaign achieved a massive impact on a Micro-Budget and went on to receive international iIndustry recognition Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

This week we're joined by Tenth Man CEO Ken Robertson for Part 01 of a 2 parter covering his storied history in the industry and his time with Tenth ManKen spoke to us aboutHow the Paddy Power brand DNA was heavily influenced by co-founder Stuart Kenny. How the company hired Nick Leeson—famous for crashing Barings Bank—reasoning it would be interesting to have the world's biggest loser launch Ireland's biggest sports betting siteHow the proxy effect strategy helped the brand's marketing cut through, particularly with young menHow the marketing team operated with significant freedom under CEO Patrick Kennedy, who understood that the brand's uniqueness was its strength. In a bid for global publicity, why the company sponsored Dennis Rodman to organize a basketball tournament in North Korea for Kim Jong-un's birthday. Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

On this weeks podcast, Mark McCann CEO of Oliver Ireland joins us to talk about his agency journey. We covered lots of ground including The original agency vision to address specific issues in the agency landscape, such as trust, transparency, and cost efficiency. The "In-House Ecosystem" Model - agency teams that sit within the client's team but retain the flexibility and resources of an external agency.How AI has been a hugely effective tool to drive efficiency and scale creative platforms. The Importance of Authenticity and why it remains a critical factor for brands. How to build the best teams by fostering a culture of freedom and giving early responsibility. Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Pitch Perfect  is an initiative as part of Local Enterprise Week in Dublin. The competition gives 6 early stage start ups the chance to pitch for 5000 euro in cash and 12 months of free incubator space.It's an idea I think that’s at the intersection of business and marketing. We talk to former winner Eoin Tuohy from Sports Impact Technologies, a company that makes clever wearables that monitor real time impacts in sports.Jump! the Innovation Agency recently announced that it has been engaged by MotoGP to develop its brand positioning and strategy with a view to growingthe  Moto GP fanbase so it’s a great time to talk to MD Paul Kelders about how he keeps the cogs and wheels of innovation movingPaul shared lots of insights including how he made the move from Guinness Marketing Manager to Jump co-founderhelping companies find their future statehow enabling people to be wild leads to successthe ambition of adding 15 million Moto GP fanssectoral challenges and opportunitiesPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

On todays podcast we are covering a campaign that you have likely seen across TVC, socials and elsewhere. It's from Bord Gais Energy who recently went live with their Know Your Power campaign which aims to modernise a 50 year old brand - turning a low-interest category into something with cultural resonance that people can connect with.On the pod, we’ve got perspectives from the client and creative side; Meadhbh Quinn Director of Marketing at Bord Gais Energy joined us to talk about what it’s like to come on board with a strong legacy brand and her ambitions for the future and Tenth Man founder and CEO Ken Robertson also joined us to talk about the creative impetus behind Know Your Power.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

We are fresh refreshed and ready to go for 26 with a bumper edition of the pod today.Last year and rre podcast launch we recorded a pilot which featued Damian Hanley from Forsman and Bodenfors talking about an innovative collaboration between Allianz and Spotify. The campaign has just scooped an Epica Award so we're going back to the vault to bring you the previously unpublished interview where Damian tells us the story of the idea and what it was like to work with an unusual duo, Manny and Stuart Copeland.We also speak to Jonathan McCrea, Futureproof presenter and AI trainer and consultant par excellence about some of the upcoming technology implications for marketing and advertising in the coming year.  Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

The countdown continues as we unwrap your favourite moments from the podcast so far. We've dived into the stats and picked some optimal moment from the most downloaded podcasts since we started in September. Today we're re-spinning the top 03 clips, includingan interview with Keith Lawler from Laudhuasour post Effies interview with Andy Pierce Group Strategy Director at Core, Damien Dineen Head of Brand with National Broadband Ireland and Hazel Casanova Senior Marketing Manager NBIEdel McCabe from Publicis talking about the Problems Parked Campaign for AXAIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

As we close out the year we’re going to bring you 2 best of editions featuring some of the highlights of the podcast so far. Over todays podcast and next weeks you will hear our top 6 podcast moments. We’ve had a look at the stats and found the episodes that have garnered the most downloads so this is very much the listeners selection.Todays pod features 3 of our 6 top moments including an excerpt from our ICAD's After Pod, Ronan Nulty executive creative director of Publicis talking about the launch of their animated ESB campaign and Public House MD Kerrie Sweeney sharing some agency MD hacks.Next weeks podcast will continue the countdown with another 3 interview selections. Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

On today's podcast, we've got part 2 of our conversation with career adman turned pitch consultant Ray Sheerin. In a wide ranging conversation, we covered the following points.How pitching can be good for team building and office morale Why the most creative ideas don't always make the deckWhy choosing the right pitch matters and choosing the wrong one hurtsThe CMO new broom dilemmawhat should clients feedback to agencies post pitch Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

On today's pod, we have something special for you. Pitching is a topic that has universal interest across the industry and is an ongoing endeavour that touches all parts of the agency ecosystem from junior account execs, art directors through creative, finance, strategy and senior management.Pitching is the lifeblood of every agencies business but the stats tell a shocking story. Only 5% of pitched work gets producedThe average agency annual pitching spend is circa €1 million Agencies are spending upwards of 15 % of income and 50 % of labour hours on pitchingOn todays podcast, we’re speaking to former agency head and current pitch consultant Ray Sheerin who it’s fair to say has many thoughts on the topic.We spoke to Ray aboutthe background and numbers behind todays pitching industryhis thoughts and experience dealing with pitches from agency, brand and client sides why the people in the room are the problem when it comes to procuerment. the dreaded and omnipotent "blended rate" his favourite Chemistry pitch memoryAnd many other points points beside, so much so that this will be two parter. You’ll hear part one on this ep with part two to follow in a future podPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

A Merrion Street power outage meant we were a man down when it came to guests this week. For that reason, this week's podcast will be the first in a one part series of mini marketing editions timing out at around 10 minutes.We're making up for quantity with quality though. I caught up with Gavin Duff, Director at Friday Agency, and one of the speakers at the 3xe AI conference which took place in Dublin on Wednesday 26th November.Gavin spoke abouthis No Bullshit SEO Strategybad actors giving crappy advice on linkedinhow SEO tactics are coming full circle and whether prompt engineering is now a creative categoryFInd out more about Gavin's books herePresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Are young people more media savvy than we might expect? And is there a pendulum attention swing towards legacy trusted media?On this week's pod we discuss the News for The Next Generation report released by Newsbrands recently. We asked two senior industry executives to weigh in with their thoughts.Richard Bogie, MD of News Ireland, spoke about his storied history working in the publishing industry and what the report tells us about young people's connection to trusted media in 2025.And Chris Cashen, Group Head of Strategy at WPP, joined us in studio to give the planner's perspective on the report, and spoke about the importance of maintaining a local media ecosystem.Read the report here.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

The content creator economy and ecosystem is expanding exponentially, so this is an area that should be on every marketers radar. In this weeks podcast we're talking about the relationships between content creators, influencers, brands and agencies.We have some audio excerpts from the recent Thinkhouse Youth Uncultured event which was focussed on influencers and some more highlights from our conversation with Claire Hyland - head of Thinkhouse Youth LabWe caught up with Aoifa Smyth Morgan, director at the Collaborations Agency who recently wrote an interesting article about how to inspire not instruct creators in order to tap into and connect with their community And we hear from James Kavanagh, Vogue Williams and Cassie Stokes with their views on how to make creator client relationships work effectivelyPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

On this week's podcast, we are popping a tiny metaphorical champagne cork to celebrate our tenth edition and to celebrate we have a special interview with Richard Shotton: behavioural science svengali and co-author of the recently released and universally acclaimed book Hacking the Human Mind. We caught up with Richard when he was in town for the recent Sounding Out event.On the pod, we talked to him aboutthe origins of the quirky name for his company AstrotenHow Snickers successfully applied the Intention to Action GapHow Hacking The Human Mind uses brand examples as points of relevance  Why focus groups are largely ineffectiveHis own personal behavioural science lightbulb momentPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

This weeks episode is a 2025 Effies Award special and we’re bathing in the reflected glory of 3 gold winners In the booth we had Andy Pierce, Group Strategy Director at Core, Damien Dineen ,Head of Brand with National Broadband Ireland, and Hazel Casanova, Senior Marketing Manager at NBI, talking about how a repetitive placement of a weather forecasting TV puppet saved the day.We spoke to Tara Moran, Business Director at Mindshare, Shane Doyle, Group Strategy Director at Core, and Deirdre O’Brien, Advertising & Media Manager at Failte Ireland, about a novel Daycation concept which also picked up Gold.Boys and Girls work with Now TV was also awarded with Gold for a campaign which delivered hugely improved acquisition goals and high year-on-year sales growth via a couple of animated animal brand characters. Shaunagh Farrelly, Senior Strategist with Boys and Girls, joined us in studio to talk about it.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

This week, we were onsite at The Thinkhouse Youth Culture Uncovered 2025 Event. This annual event showcases and explores habits, behaviors and beliefs of young people aged 16-35 with lots of different perspectives on the day from industry, from content creators and young people themselves Here's what we coverHead of Thinkhouse Youth Lab Claire Hyland joined us to give some background on their Youth Culture methodology and 2025 findings.Selected highlights from keynote speaker Beth Marchant who is Senior Strategy Manager with System 1 in the UKPerhaps the most important perspective of all, from probably one of the youngest people there on the day - 16 year old Thinkhouse intern RobinPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

The Irish Marketing Podcast powered by IMJ and Tinpot Productions Today's edition is a Sounding Out 2025 After Pod featuring selected highlights from the half day conference which featured radio representatives from RTE, Baeur Media and the independent sector as well as presentations from a number of people driving new thinking at the intersections of technology, psychology, planning, media, culture and creativity.We spoke to Richard Shotton about how behavioursal psychology can help us to be better planners, creatives and marketeers. RadioCentre Ireland's Ciaran Cunningham had news about a pilot project which could improve the JNLR surveyMike from Lumen Research talks about why radio is an "attention bargain"Dr Lollie Mancy waves some red flags about what could happen if technology is left unchecked.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

The Irish Marketing Podcast powered by IMJ and Tinpot Productions Today we're talking to Ronan Nulty from Publicis Dublin about how they used the story of Grace and Sol to make a long complex long term infrastructural challenge into a digestible human story. And, we speak to Jess Murphy from Boys and Girls about arse analogies and how humour can be a very effective tool to make messages work, even when the subject matter is serious.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie