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The Unofficial TikTok Shop Podcast with Jordan West
The Unofficial TikTok Shop Podcast with Jordan West
Author: Jordan West
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The Unofficial TikTok Shop Podcast with Jordan West is the go-to show for brands and marketers who want to understand TikTok Shop and use it to drive real revenue.
I’m Jordan West, founder of Social Commerce Club, one of the largest TikTok Shop agencies in North America. My team works with some of the biggest brands on TikTok Shop, and on this podcast I break down what’s working right now: TikTok Shop strategy, creator-led growth, affiliate programs, live shopping, paid media, storefront optimization, product launches, and the systems behind scaling. Whether you’re a DTC brand, an Amazon brand
I’m Jordan West, founder of Social Commerce Club, one of the largest TikTok Shop agencies in North America. My team works with some of the biggest brands on TikTok Shop, and on this podcast I break down what’s working right now: TikTok Shop strategy, creator-led growth, affiliate programs, live shopping, paid media, storefront optimization, product launches, and the systems behind scaling. Whether you’re a DTC brand, an Amazon brand
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🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeThis video breaks down the 3 essential TikTok Shop tools that top brands and agencies are quietly using to scale faster in 2025.But here’s the catch… most creators are either overcomplicating their tech stack or completely missing the tools that actually drive results.Inside this video, you’ll discover:The tool that gives you access to millions of TikTok creatorsHow top agencies turn viral TikTok content into multi-platform growthA powerful way to find influencers your competitors don’t even know existIf you’re serious about growing with TikTok Shop, this might completely change how you approach content, creators, and scaling.Watch till the end for a bonus tool that could redefine how brands track growth across platforms.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...E-commerce marketing is changing faster than most brands realize.While everyone is still obsessing over Facebook Ads and Google attribution… a completely different growth engine is emerging.In this episode, Jordan West and Brett Curry break down what’s actually working right now for scaling brands — from TikTok Shop “Blitz” launches to the hidden power of YouTube Ads.We dive into:• The TikTok Shop strategy brands are using to go viral overnight• Why YouTube ads are one of the most underpriced channels in marketing• The “Blitz” launch method that can generate thousands of creator videos in 24 hours• Why most attribution models are completely wrong• The real reason TikTok Shop is becoming the most powerful commerce platformIf you're running an e-commerce brand in 2026… this conversation might completely change how you think about growth.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...Most TikTok Shop sellers are unknowingly wasting their data… and killing their scale.If your GMV Max campaigns aren’t scaling, the problem might not be your creatives, ads, or product.It might be how your SKUs and product listings are structured.In this video, we break down a critical TikTok Shop strategy that most brands overlook: data stacking through proper parent-child SKU structure.You’ll discover why split listings confuse the algorithm, how scattered SKUs destroy learning signals, and the exact restructuring checklist used by top TikTok Shop agencies to fix it.But there’s a catch…Fixing this structure can cause a short-term learning dip before massive scale, and most brands do it the wrong way.Inside the video we cover:• Why GMV Max hates scattered product listings• The “data stacking bucket” strategy that strengthens algorithm learning• The exact parent-child SKU restructuring framework• How to avoid permanently capping your TikTok Shop growth• When to flip the switch without destroying momentumIf you're serious about scaling TikTok Shop with GMV Max, this operational setup could be the difference between stalling out… or unlocking compounding growth.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop is becoming the biggest breakout eCommerce channel heading into 2026 — but most brands are scaling it completely wrong.They duct tape spreadsheets.They randomly seed creators.They react when metrics drop.And then they wonder why revenue spikes… and crashes.In this video, I break down the TikTok Shop Operating System — the exact 3-pillar framework we use to scale 8 and 9-figure brands across North America.You’ll learn:• The hidden metrics TikTok actually grades you on• Why fulfillment and compliance quietly kill visibility• How to turn creator chaos into a predictable growth engine• The 48–72 hour Blitz launch framework• What real infrastructure looks like inside Seller CenterIf you're already doing serious revenue and want TikTok Shop to become a structured, scalable growth channel — this is your blueprint.Watch until the end to see what “set up right” actually looks like.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop isn’t failing because of the algorithm. It’s failing because most brands don’t understand how to incentivize creators properly.In this webinar, we break down the exact 4-layer incentive stack we use to turn creators from unpredictable “gig workers” into a structured, competitive sales fleet. Learn how to engineer creator behavior, drive consistent GMV, increase posting velocity, and eliminate last-minute content dumps.We also reveal how to repurpose TikTok Shop content into high-performing Meta ads using usage rights and whitelisting strategies — including the 5% ad spend model that scales profitably. If you’re struggling with low engagement, inconsistent output, or plateaued sales, this unified commerce playbook will show you how to unlock volume, variety, and long-term growth.Topics covered:TikTok Shop creator incentive modelsLeaderboard, volume, velocity & raffle structuresEvergreen vs Blitz campaign strategiesUsage rights & whitelisting explainedTurning UGC into Meta ad winnersScaling DTC with TikTok contentIf you want predictable creator output and scalable revenue, this is the system.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeIn this episode of the Unofficial TikTok Shop Podcast, Jordan West sits down with Fernando Campos — founder of Hive HQ and operator of a $40M supplement portfolio — to break down exactly how they scaled to nearly $4M per month on TikTok Shop.They dive deep into:• Why TikTok is demand generation (not Amazon-style demand capture)• The creator retainer strategy powering 80+ active creators• How reactivating dormant affiliates added $18,000 instantly• The hidden metric most brands ignore (GMV per video)• Why TikTok Shop profitability is harder to track than you think• How data visibility changes scaling decisionsIf you're selling on TikTok Shop — or planning to — this episode reveals the backend systems, metrics, and strategies serious brands use to scale profitably.Listen until the end for insights on creator intelligence, subscription growth, and the CEO dashboard strategy driving performance.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost TikTok Shop brands are accidentally opting OUT of free conversion lift.They flip the wrong toggles.They stack discounts incorrectly.They collide flash deals.And they destroy margin without even realizing it.In this video, we break down TikTok Shop Funded Promos — what they actually are, how they work in 2026, and how to get more lift WITHOUT cutting your price.Here’s what you’ll learn:• What “funded promos” really mean (and why most sellers misunderstand them)• The 3 toggles we keep ON year-round• The stacking rules that can silently nuke your pricing• The new 2026 free shipping reality (and how it buys visibility)• The one shipping toggle that can still cost you money• The difference between Funded vs Co-Funded promos• The exact SOP + weekly checklist we use at a Platinum TikTok Shop agencyTikTok sometimes subsidizes the discount for you.That means higher conversions without touching margin.But only if you set it up correctly.Most brands don’t.If you’re running TikTok Shop in 2026 and not using funded promos strategically, you’re leaving reach, visibility, and GMV on the table.Watch until the end for the full SOP breakdown.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands are paying TikTok Shop creators wrong.They either:• Pay for volume → get trash content.• Pay for sales → get zero posting momentum.And then they wonder why GMV stalls.In this video, Jordan breaks down the exact incentive structure used by one of North America’s biggest TikTok Shop agencies — including:The 4-layer payment system that drives BOTH volume and conversionsThe small tweak that generated 1,000+ videos in under a weekHow to eliminate “last day dumps” foreverThe opt-in switch that instantly filters out low-intent creatorsWhy incentives are really just a way to buy behaviorIf you’re scaling TikTok Shop in 2026, this isn’t about paying more.It’s about paying smarter.Most brands won’t implement this.The ones that do will win the algorithm.Watch until the end — the structure only works when all layers are combined.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands think their ads are failing because of platforms, algorithms, or targeting changes.In this episode, Joe Putnam breaks down why that’s usually not the real problem.We unpack why generic ads blend into the feed, how AI quietly strips brands of personality, and why ads that don’t make people feel anything are already dead.This conversation explores the emotional mechanics behind buying decisions, why single-angle campaigns stall growth, and how brand equity and performance are supposed to work together.You’ll hear why creative has become the highest-leverage lever in modern advertising — especially post-Andromeda.We also get into the dangerous myth that “if it sells, it works,” and why that mindset quietly destroys long-term brands.If your ads feel fine but results are slipping, this episode will likely change how you see the problem.Not louder tactics — better thinking.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop brands are pouring money into traffic… and watching it disappear.Enterprise brands are converting at 0.5%.Creators are sending clicks that never turn into sales.Ads are “working”… but revenue isn’t scaling.Why?In this webinar, Jordan West (Platinum TikTok Shop Partner) reveals the overlooked mistake that’s silently killing conversions — and why most brands are optimizing the wrong thing.If you’re:• Running GMV Max ads• Scaling affiliates• Copying your Amazon listing• Struggling to break through on TikTok ShopThis session will completely change how you think about product pages.Most brands don’t have a traffic problem.They have a listing problem.And once you see it… you can’t unsee it.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeIf you’re managing TikTok Shop creators through DMs, this video will save you months of chaos.Most brands don’t fail on TikTok Shop because of ads or creatives — they fail because their creator system breaks the moment they try to scale.In this video, Jordan West breaks down the exact creator community structure used by top-performing TikTok Shop brands to stay organized, drive consistent posting, and avoid creator burnout.You’ll learn:Why most creator “communities” quietly dieThe hidden mistake brands make when using Discord or DMsHow to structure creator communication so it runs without constant hand-holdingThe simple framework that turns creators into a real system — not noiseThis isn’t theory. It’s a battle-tested setup used at scale.If you’re serious about TikTok Shop growth, this is required watching.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands think influencer marketing is about follower counts, likes, or engagement.In this episode, Jordan West breaks down why that mindset is why most influencer campaigns fail.We unpack why views aren’t cash, comments don’t convert, and why chasing big creators often burns your budget. You’ll learn how to identify influencers who actually sell your product — not just entertain.This conversation explores the metrics that matter: engagement rate, diehard fans, follower quality, and geo alignment. Jordan shows step-by-step how to find warm, aligned creators using tools like Sorrell, so your influencer spend actually drives revenue.You’ll see why guessing is over, how discovery should be data-driven, and why micro-influencers often outperform big names when done right.If you’ve ever wondered why influencer campaigns feel like a gamble, this episode will change how you approach partnerships.Not bigger audiences — smarter selection.SARAL Resources & OfferSARAL Website: https://www.getsaral.comSARAL LinkedIn: https://www.linkedin.com/company/getsaral/Demo Link (with UTM): https://www.getsaral.com/demo?utm_source=jordan_west&utm_medium=partner&utm_campaign=q1_2026💡 Special for our audience: $500 discount + white glove onboarding + strategic support when you book a demo and mention Jordan sent you.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands think sampling is simple.Send product. Hope it posts. Move on.That mindset is exactly why sampling quietly burns inventory, budget, and internal trust.Every product you send is a bet — and most brands don’t even know what they’re betting on.In this video, I break down the exact decision framework we use at Social Commerce Club to decide who actually deserves a sample, what signals matter, and why metrics alone will mislead you.This isn’t about finding “bigger creators.”It’s about understanding whether you’re optimizing for performance now, relationships later, or both — and how that choice changes everything.If you’re serious about scaling TikTok Shop, this is the thinking most brands skip… and pay for later.Watch closely. This framework changes how sampling should be done.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeHow do you sell TikTok Shop to a board of directors in under seven minutes? This video breaks down a clear, executive-level framework for presenting TikTok Shop as a strategic e-commerce opportunity, not a risky trend.You’ll learn how boards evaluate new initiatives, what decision-makers care about most, and how to frame TikTok Shop using metrics, risk controls, and market signals that resonate with leadership. This is not a tactical walkthrough. It’s a strategy-focused guide for founders, marketers, and operators who need internal approval before execution.If you’re preparing a board presentation, building an e-commerce growth strategy, or pitching TikTok Shop to executives, this video shows how to do it with clarity and credibility.Watch till the end for the full 7-minute structure, and subscribe for more executive-level growth strategy breakdowns.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.
TikTok Shop just tightened the screws on shipping—and a lot of brands are panicking. In this video (recorded January 22, 2026), I break down what TikTok’s “Logistics Services” push actually means, what it doesn’t mean, and why this is good news for real operators.The headline: TikTok is moving toward being the source of truth for labels + tracking (Amazon-style standards), which helps purge bad actors and clears the field for serious brands. TikTok has already been rolling out shipping policy upgrades (including requiring certain labels—like USPS—to be generated via TikTok Shipping). I’m Jordan West—former BC Ambulance paramedic turned entrepreneur. I’ve built 8 brands, 2 agencies, a software company, and a restaurant. Today, I help brands win on TikTok Shop and social commerce with systems that scale.In this episode, you’ll learn:✅ What “TikTok Shop Logistics Services” really is (the data layer, not “fire your 3PL”)✅ The timeline brands should pay attention to (and how to plan for it)✅ 3 paths forward: label switch, middleware integration, and hybrid FBT✅ Why this change raises the barrier to entry—and helps serious brands win✅ A simple checklist to stay compliant and keep shipping on timeIf you’re a serious operator, this is noise—not a threat.
🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨🏫 Join my Skool community: https://www.skool.com/tiktokshopos/aboutIn this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West speaks with Mehmet Can Ilker, founder of Ethnic Living, about scaling a high-ticket furniture brand in one of the most complex e-commerce categories.Mehmet breaks down how Ethnic Living grew by designing products in-house, controlling its supply chain, and avoiding the commodity trap common in furniture and home decor. The conversation covers inventory risk, made-to-order manufacturing, trend prediction through interior designer feedback, and how high-AOV brands should think differently about cash flow and product launches.They also discuss the impact of tariffs and uncertainty in global manufacturing, how Ethnic Living planned ahead to protect margins, and why branding matters more than competing on price. Jordan and Mehmet go deep on attribution, post-purchase surveys, email and SMS strategy, and what actually drove results during Black Friday and Cyber Monday 2025.This episode is a practical look at scaling a premium e-commerce brand without chasing competitors, relying on discounts, or becoming dependent on paid ads alone.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
Most brands fail on TikTok Shop because they post randomly — creators here, discounts there, no clear signal. TikTok doesn’t reward chaos. It rewards alignment.In this video, I break down the TikTok Shop Momentum Framework — a simple system to create predictable growth by running focused “moments” instead of constant posting.You’ll learn:What momentum actually means on TikTok ShopThe 5 types of moments brands can run (launch, blitz, restock, pricing, platform campaigns)A 5-point moment checklist to plan campaigns in minutesHow to choose between focused vs open creator participationA repeatable bi-weekly cadence for long-term growthIf you want TikTok Shop to work like clockwork instead of guessing what to post next, this video is for you.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
In this webinar, Jordan West breaks down how top e-commerce brands are engineering momentum on TikTok Shop instead of relying on luck, discounts, or random posting.You’ll learn how to create intentional growth moments by aligning creators, content, offers, and timing — so the algorithm receives clear signals that lead to scale.This session covers:Why “posting and praying” fails for most brandsHow engineered moments create predictable sales momentumThe Momentum Strategy used by leading DTC brandsContent blitzes, creator activation, and signal-based scalingHow to turn TikTok Shop into a repeatable growth engineThe difference between random virality and designed momentumWhether you’re launching on TikTok Shop, scaling a DTC brand, or struggling to convert content into sales, this webinar shows how momentum is built — not hoped for.👉 Watch till the end for actionable frameworks you can apply immediately.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
In just 99 seconds, Jordan West explains why TikTok Shop isn’t about posting more content, but about building the right offer, leveraging creators at scale, optimizing your shop for conversion, and only boosting what already works. No theory, no fluff — just a proven system real brands are using to grow without burning cash.If you’re a brand owner, operator, or marketer trying to win on TikTok Shop in 2026, this is the framework you need to understand.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨🏫 Join my Skool community: https://www.skool.com/tiktokshopos/aboutIn this webinar, Jordan break down the TikTok Shop 2026 Blueprint and the exact creator-first strategy brands are using to scale fast on TikTok Shop. Learn why TikTok Shop is a demand generation engine, not just another sales channel, how creators have become the real distribution layer, and what it takes to build a sustainable creator ecosystem. We cover shop health, listings, inventory, creator onboarding, affiliate systems, and the momentum-based approach brands need to win in 2026. Perfect for brands, founders, and marketers looking to scale TikTok Shop profitably.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom






















