The Unofficial TikTok Shop Podcast with Jordan West

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeHow do you sell TikTok Shop to a board of directors in under seven minutes? This video breaks down a clear, executive-level framework for presenting TikTok Shop as a strategic e-commerce opportunity, not a risky trend.You’ll learn how boards evaluate new initiatives, what decision-makers care about most, and how to frame TikTok Shop using metrics, risk controls, and market signals that resonate with leadership. This is not a tactical walkthrough. It’s a strategy-focused guide for founders, marketers, and operators who need internal approval before execution.If you’re preparing a board presentation, building an e-commerce growth strategy, or pitching TikTok Shop to executives, this video shows how to do it with clarity and credibility.Watch till the end for the full 7-minute structure, and subscribe for more executive-level growth strategy breakdowns.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.

TikTok Shop just tightened the screws on shipping—and a lot of brands are panicking. In this video (recorded January 22, 2026), I break down what TikTok’s “Logistics Services” push actually means, what it doesn’t mean, and why this is good news for real operators.The headline: TikTok is moving toward being the source of truth for labels + tracking (Amazon-style standards), which helps purge bad actors and clears the field for serious brands. TikTok has already been rolling out shipping policy upgrades (including requiring certain labels—like USPS—to be generated via TikTok Shipping). I’m Jordan West—former BC Ambulance paramedic turned entrepreneur. I’ve built 8 brands, 2 agencies, a software company, and a restaurant. Today, I help brands win on TikTok Shop and social commerce with systems that scale.In this episode, you’ll learn:✅ What “TikTok Shop Logistics Services” really is (the data layer, not “fire your 3PL”)✅ The timeline brands should pay attention to (and how to plan for it)✅ 3 paths forward: label switch, middleware integration, and hybrid FBT✅ Why this change raises the barrier to entry—and helps serious brands win✅ A simple checklist to stay compliant and keep shipping on timeIf you’re a serious operator, this is noise—not a threat.

🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Join my Skool community: https://www.skool.com/tiktokshopos/aboutIn this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West speaks with Mehmet Can Ilker, founder of Ethnic Living, about scaling a high-ticket furniture brand in one of the most complex e-commerce categories.Mehmet breaks down how Ethnic Living grew by designing products in-house, controlling its supply chain, and avoiding the commodity trap common in furniture and home decor. The conversation covers inventory risk, made-to-order manufacturing, trend prediction through interior designer feedback, and how high-AOV brands should think differently about cash flow and product launches.They also discuss the impact of tariffs and uncertainty in global manufacturing, how Ethnic Living planned ahead to protect margins, and why branding matters more than competing on price. Jordan and Mehmet go deep on attribution, post-purchase surveys, email and SMS strategy, and what actually drove results during Black Friday and Cyber Monday 2025.This episode is a practical look at scaling a premium e-commerce brand without chasing competitors, relying on discounts, or becoming dependent on paid ads alone.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

Most brands fail on TikTok Shop because they post randomly — creators here, discounts there, no clear signal. TikTok doesn’t reward chaos. It rewards alignment.In this video, I break down the TikTok Shop Momentum Framework — a simple system to create predictable growth by running focused “moments” instead of constant posting.You’ll learn:What momentum actually means on TikTok ShopThe 5 types of moments brands can run (launch, blitz, restock, pricing, platform campaigns)A 5-point moment checklist to plan campaigns in minutesHow to choose between focused vs open creator participationA repeatable bi-weekly cadence for long-term growthIf you want TikTok Shop to work like clockwork instead of guessing what to post next, this video is for you.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

In this webinar, Jordan West breaks down how top e-commerce brands are engineering momentum on TikTok Shop instead of relying on luck, discounts, or random posting.You’ll learn how to create intentional growth moments by aligning creators, content, offers, and timing — so the algorithm receives clear signals that lead to scale.This session covers:Why “posting and praying” fails for most brandsHow engineered moments create predictable sales momentumThe Momentum Strategy used by leading DTC brandsContent blitzes, creator activation, and signal-based scalingHow to turn TikTok Shop into a repeatable growth engineThe difference between random virality and designed momentumWhether you’re launching on TikTok Shop, scaling a DTC brand, or struggling to convert content into sales, this webinar shows how momentum is built — not hoped for.👉 Watch till the end for actionable frameworks you can apply immediately.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

In just 99 seconds, Jordan West explains why TikTok Shop isn’t about posting more content, but about building the right offer, leveraging creators at scale, optimizing your shop for conversion, and only boosting what already works. No theory, no fluff — just a proven system real brands are using to grow without burning cash.If you’re a brand owner, operator, or marketer trying to win on TikTok Shop in 2026, this is the framework you need to understand.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Join my Skool community: https://www.skool.com/tiktokshopos/aboutIn this webinar, Jordan break down the TikTok Shop 2026 Blueprint and the exact creator-first strategy brands are using to scale fast on TikTok Shop. Learn why TikTok Shop is a demand generation engine, not just another sales channel, how creators have become the real distribution layer, and what it takes to build a sustainable creator ecosystem. We cover shop health, listings, inventory, creator onboarding, affiliate systems, and the momentum-based approach brands need to win in 2026. Perfect for brands, founders, and marketers looking to scale TikTok Shop profitably.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

TikTok GMV Max ROI looks amazing on the surface—but it’s not a true return on ad spend.In this video, Jordan West breaks down what GMV Max really is, how TikTok Shop attributes sales, and why the ROI number is a blended metric that includes paid ads, organic sales, and creator/affiliate revenue. He explains how TikTok credits all orders for promoted products during a GMV Max campaign—even if the buyer never saw an ad—and why this can make performance look better than it actually is.Jordan also shares practical ways brands can unblend GMV Max, understand what’s driving real growth, and avoid scaling based on misleading data. If you’re running TikTok Shop ads or managing GMV Max campaigns, this video will help you measure performance correctly and make smarter decisions with your budget.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

In this episode, Jordan West sits down with Bora, co-founder of Reacher, one of the leading TikTok Shop affiliate platforms, to break down what’s really happening inside social commerce right now.They uncover why only 1.4% of creators on TikTok Shop generate meaningful GMV, why creator outreach conversion rates are collapsing, and what brands must do differently to win in an increasingly competitive market.The conversation dives deep into:Creator scarcity vs creator volumeWhy mass outreach is dyingThe future of brand-owned contentWhy AI content is being suppressed on TikTokHow top brands are building moats through creator relationshipsWhy loyalty, training, and community matter more than everIf you’re a brand, agency, founder, or operator trying to scale on TikTok Shop, this episode reveals the uncomfortable truths most people ignore — and the strategies that actually work going into the next phase of social commerce.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

Paid ads are breaking — and social commerce is quickly becoming the most powerful growth channel for modern brands.In this video, Jordan West breaks down what social commerce really is, why creators are outperforming brands, and how platforms like TikTok Shop and live shopping are driving net new revenue instead of just shifting sales around. You’ll learn why this channel could become a trillion-dollar opportunity, how brands should think about creator-led commerce in 2026 and beyond, and what makes Social Commerce Club’s approach different from traditional TikTok Shop agencies.If you’re an e-commerce founder, DTC operator, or marketing leader trying to build sustainable growth beyond paid ads, this video explains the system, the mindset, and the future of social commerce.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

In this episode of Social Commerce Club, Zohaib joins the show to reveal the brutal truth about the SaaS industry, the creator economy, and the coming AI content crisis. After working inside nearly every major e-commerce SaaS company — Attentive, LiveRecover, Sendlane, Social Snowball, Refundle and more — Zohaib breaks down what’s actually happening behind the scenes.We cover the collapse of enterprise-driven SaaS models, why micro creators are outperforming paid ads, how CPM-based creator marketing is rewriting e-commerce, and why AI-generated content is about to hit a massive wall as platforms begin suppressing it.This episode is packed with insider stories, real tactical insights, and a brutally honest look at where social commerce, creators, and AI are heading in 2025 and beyond.If you’re building in SaaS, running an e-commerce brand, scaling creators, or navigating the new TikTok/Instagram landscape — this conversation will change how you think about growth.---------------------------------------------------------------------------------------📌TIMESTAMPS:00:00 Intro00:56 Live Streaming Boom03:15 Short-Form Problems06:12 Early SaaS Career10:29 Sendlane Era14:58 SaaS Mistakes18:20 Snowball Years22:33 Finding Refundle24:55 CPM Model28:04 Micro Creator Halo31:00 AI Content Decline33:45 AI Dependency36:08 Refunnle Roadmap38:22 Social CRM40:25 Closing=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

In this first-ever episode of the Social Commerce Club podcast, the team breaks down a massive shift happening in e-commerce that almost no brand is ready for. TikTok Shop’s explosive Black Friday growth, the rise of 24/7 live streaming, creator-led brands, AI-generated influence, and the death of traditional DTC playbooks — it’s all here.This conversation uncovers why commerce is becoming entertainment, why authenticity is beating AI, why creator armies are outperforming influencer “faces,” and why the next wave of e-commerce will reward brands who move fast and think differently.If you're in social commerce, e-commerce, marketing, media buying, or the creator economy… this episode will show you where the future is heading.📌TIME STAMPS:00:00 – Intro & What This Podcast Is About01:04 – Why Social Commerce Needs a New Conversation04:00 – The Team Behind SCC & Their Story07:00 – TikTok Shop’s Black Friday Shockwave12:00 – Live Shopping: Entertainment Is the Future17:00 – Authenticity vs AI: What Consumers Really Trust22:00 – Jake Paul, AI Virality & Creator-Led Brands27:00 – The Creator Army Strategy vs One Big Influencer32:00 – Will AI Influencers Replace Humans?37:00 – AI in Organizations: The Real Problems & Risks42:00 – Why Brands Must Adapt Faster Than Ever46:00 – Behind the Scenes: SEC’s Massive Industry Demand48:45 – Final Words & Episode Close=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

Check out my Blitz Methadology Videos:https://youtu.be/lcejNzEPdAU?si=hPQG4u9FeAMoERGBhttps://youtu.be/UJOLOA4ustI?si=9KQ8hQmmXbkWHow4In this video, Jordan break down the exact 7-step TikTok Shop system that scaled a struggling account from just $4/day in ad spend to over six figures in 12 days with a 6X ROAS. If you're trying to grow your TikTok Shop, this is the blueprint every new brand needs.You’ll learn how to properly audit your shop, fix your product pages, build a creator hub, recruit creators from multiple angles, set VIP/non-VIP commission tiers, and relaunch ads with a clean structure that actually converts. We also walk through how to run a TikTok Shop Blitz to turn normal days into big revenue moments.Whether you're a new brand, a creator, or an e-commerce founder trying to scale TikTok Shop, this step-by-step guide will show you exactly what works right now.

In this video, Jordan West breaks down exactly why your cold traffic is dead and how the brands that win on Meta and TikTok Shop are doing it differently. You’ll learn how to build a Creative Mix that the algorithms love — from video, image, and carousel ads to TikTok Shop GMV Max campaigns.We’ll cover:🚀 Why “same face, same script” creatives are killing your reach🎨 How Meta & TikTok reward creative variety (formats, concepts, talent)🛍️ The 9 Carousel Archetypes that drive record-breaking ROAS🤝 Why TikTok Shop’s GMV Max makes Carousel Ads the default winner📚 The Concept Bank — 20+ ideas including review walls, myth busters, and founder explainers🎯 How to use “Diversity Packs” to feed the algo fresh, high-performing creativesWhether you’re a brand owner, media buyer, or UGC creator — this is the blueprint to dominate 2025 with creative diversity that scales.If this helped, drop a comment, share it with your team, and let’s build ads that actually perform.

In this episode of Seceret to Scaling your Ecommerce Brand, Jordan West and Zohaib from Refundle break down exactly how brands can scale from 0 to 7 figures on TikTok Shop using creators, content strategy, CPM arbitrage, and whitelisting.We cover the real reasons TikTok Shop works, how to build creator communities, how to repurpose UGC across every platform, and why attribution is broken in 2025. You’ll learn how to reach out to affiliates, how many samples you should send, how to increase GMV from live shopping, and the exact playbook top-performing brands are using right now.If you want to grow your TikTok Shop, lower CPMs, and scale organic + paid through creators, this episode gives you the full blueprint.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

Unlock the Blitz Strategy—the proven framework Jordan West and the Social Commerce Club use to help brands dominate TikTok Shop. In this in-depth webinar, Jordan walks through how to forecast growth using his new AI-powered forecasting tool, how to lower cost of sales under 20%, and how to build a sustainable creator flywheel that scales from $0 to $1M+ on TikTok Shop.You’ll learn:The full Blitz Methodology for TikTok Shop successHow to forecast sales, ad spend, and creator ROIWhy marketing moments and “detonation days” outperform slow-growth strategiesHow to seed and incentivize creators to post 5–10 videos eachThe power of live shopping for high AOV productsHow to measure halo effects on Amazon, retail, and DTC salesWhether you’re an eCommerce brand, agency, or founder, this session breaks down exactly how to grow faster on TikTok Shop using data-driven marketing systems and creator communities.👉 Subscribe for more deep-dives on TikTok marketing, social commerce, and eCommerce scaling strategies.#TikTokShop #JordanWest #BlitzStrategy #EcommerceGrowth=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

Meta ads have changed dramatically after the Andromeda update — higher CPAs, unstable performance, and the same strategies no longer work. In this video, Jordan West breaks down the new 3-step Andromeda Reset framework that top advertisers are using to stabilize results, improve MER, and scale profitably in 2025.You’ll learn:Why ad quality and engagement quality now matter more than everHow to set a simple MER guardrail to stop overspendingThe truth about Advantage+, when to use it, and when NOT toHow to structure campaigns with 8–15 real creative concepts (not trims)Why Conversions API (CAPI) + value passback + deduping is non-negotiableHow to troubleshoot attribution lossWhat “wider adoption” means for your Meta strategyHow to protect your ad account from volatilityThe new rules for scaling post-AndromedaIf your Meta ads feel unpredictable or expensive, this is your reset.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

In this episode, Jordan West sits down with Yash Chavan, Founder & CEO of Saral, to break down why 99% of e-commerce brands are doing influencer marketing completely wrong — and how to fix it by building an owned creator community instead of relying on rented audiences.They dive deep into:The shift from paid → earned → owned mediaWhy owning your influencer/creator community is the ultimate growth moatThe Predictable Influence Pyramid — seeding, affiliates, and top-tier partnershipsHow creators are the new “geese” that lay golden eggs (and why most brands kill the goose)Why attribution is broken & how to measure halo effectsHow Saral vets fake followers and tracks real performanceThe future of social commerce: TikTok Shop, Walmart Live, Amazon LiveWhen brands should offer creators equityWhere AI fits into influencer marketing (and what it can’t replace)If you’re a DTC founder or marketer looking to scale without relying only on paid ads, this episode is a masterclass in building repeatable, predictable, creator-led growth.Love this episode? Explore more interviews with top founders & CEOs 👇:https://youtube.com/playlist?list=PLAZH9F3eONKsuZvt58ysaZua1D4ZKdMuo&si=m86_J_RYdHSN_I_l=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/aboutIn this video, Jordan West breaks down the 5 most common questions brands ask before Black Friday and Cyber Monday — from TikTok Shop to Meta ads, creator marketing, and budgeting. He also shares the 10-point checklist his team uses with clients to make sure everything’s ready before BFCM hits.If you’re running ads or selling through TikTok Shop this season, this conversation will help you plan better, spend smarter, and avoid last-minute mistakes.Discover how to:Allocate your budget between TikTok and MetaBuild a creator strategy that drives real GMVFix listing mistakes that spike your CPMsAvoid the #1 error that tanks BFCM salesPrepare your store with a proven 10-step checklistIf you sell on TikTok Shop or run e-commerce ads, this is your ultimate BFCM prep guide.📋 Get the full checklist — message Jordan on LinkedIn or X

Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/about🚨 The #1 Mistake Killing BFCM Sales 🚨Black Friday & Cyber Monday (BFCM) are the biggest e-commerce opportunities of the year, but most brands are making one costly mistake that destroys their sales potential. In this video, Jordan West breaks down the top mistake killing TikTok Shop and e-commerce sales during BFCM—and exactly how to avoid it.You’ll learn:✅ How to prep your TikTok Shop listings for maximum conversions✅ The role of creator partnerships in boosting GMV✅ Why contribution margin matters more than percentages✅ Pricing and bundling strategies that actually work✅ The overlooked financial planning step that saves brands from failureWhether you’re an e-commerce brand, marketer, or agency gearing up for Black Friday Cyber Monday, this video will give you the exact insights you need to protect your margins and maximize profitability.👉 Watch until the end for a proven checklist to ensure your BFCM success!