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The Fullout Cheer Podcast
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The Fullout Cheer Podcast

Author: Next Generation Gym Owners

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The Fullout Cheer Podcast with Danielle Johnston is the ultimate resource for cheerleading gym owners, all star cheer coaches, and industry professionals who want to grow their gyms, lead successful teams, and thrive in the competitive cheer industry. Hosted by Danielle Johnston — now in her 14th season as a cheer gym owner, co-owner of Next Generation Gym Owners, and author of the must-read “The Cheer Gym Owners’ Handbook” — this podcast delivers proven strategies and real-world insights from someone who’s built a thriving cheer program from the ground up.


In every episode, Danielle shares cheer gym business tips, marketing strategies for cheerleading gyms, leadership advice for working with teenage athletes, and behind-the-scenes looks at what it really takes to run a profitable, well-respected cheer program. From managing staff and parents to improving athlete retention and preparing winning routines, she covers every aspect of cheer gym ownership and coaching with honesty and expertise.


Whether you’re launching your first cheer program or looking to take your established gym to the next level, the Fullout Cheer Podcast gives you the tools, ideas, and inspiration you need to succeed. Subscribe now and start running your gym with confidence, clarity, and full-out passion.

111 Episodes
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AI is most useful when it takes a recurring task off your plate. In this episode of the Fullout Cheer Podcast, I share what I automated in my gym in about a day and how those systems help me and my staff stay on top of work that used to get missed. I explain what I use ChatGPT, Claude, and Grok for, with real examples: daily sales reports, retention analysis, inbox cleanup, attendance, and calendar updates. I also talk about the cost, the time it took to set things up, and where I still check the results myself. If you’re a cheer gym owner who wants a practical place to start, pick one task you repeat every week. This episode will help you see what you could automate first.
Why are spectator fees so high? Why do events get canceled? And why does your team sometimes end up competing alone? Danielle sits down with MCDA owner Kim Schaub to discuss five things event producers do that drive gym owners crazy. Kim shares what is really happening behind the scenes, from venue costs and small divisions to scheduling problems, scoring differences and less-than-ideal locations. Danielle brings the gym owner’s perspective, Kim brings the event producer’s side, and neither one holds much back.
Working with family in your cheer gym can be one of the best parts of owning a business... and one of the hardest. After 15 years of owning a family-run gym, Danielle has worked alongside her husband, kids, in-laws and plenty of other family dynamics. In this episode, she shares what she's learned about making those relationships actually work inside the business. From clear roles and accountability to avoiding favoritism, setting boundaries and knowing when NOT to create a job for someone you love, this episode tackles the situations that can quickly turn business problems into family problems. Because working with family can absolutely work. But love and loyalty can't replace structure.
Coaching teenagers is different. They don't want to be treated like little kids, but they're also still learning how to be adults. And if you coach a senior team the same way you coach your minis or youth athletes, you're probably going to create frustration for everyone involved. In this episode, Danielle breaks down what she's learned from more than a decade of coaching senior athletes, raising teenagers, and hosting teenage exchange students. She talks about why teenagers often need immediate consequences, why tone doesn't always mean what you think it means, how their best effort can look different from one practice to the next, and the coaching mistakes that can make an athlete shut down completely. Most importantly, she explains why you can't demand respect from teenage athletes. You have to earn it. From handling corrections without embarrassing athletes to respecting the parts of their lives that have nothing to do with cheer, this episode is about learning to “speak teenager” and becoming the kind of coach your senior athletes trust, respect, and want to work hard for.
If you've ever tried to explain all star cheer to someone outside the industry, you already know how ridiculous it can sound. In this episode, Danielle sits down with comedian, former teacher, and award-winning social media creator Jay Yoder to talk about his unexpected introduction to the cheer world as a dad. From vicious team names being yelled for tiny children to confusing score sheets, rhinestone-covered merchandise, 5 a.m. arrival times, expensive competition weekends, and coaches absolutely losing their minds in front of the mat, Jay shares the parts of cheer culture that still make him stop and ask, “Is this normal?” But behind the comedy is a bigger conversation about what makes the cheer community special. Jay shares how cheer became a way to connect with his daughter, Alicia, who has autism, why inclusion matters to their family, and how coaches can become some of the most influential adults in an athlete's life. It's funny, honest, and a reminder that all star cheer makes very little sense from the outside... until somehow you're completely invested in it.
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