Make Music: Song Production, Marketing, Indie Artist Tips, Advice, Music Industry, Song Exploder

In this episode, we get honest about our biggest regrets as independent music artists—and how you can avoid them.Looking back, a lot of it comes down to lack of confidence and waiting too long to fully commit. We talk about how hesitation, second-guessing, and playing it safe can quietly hold you back and what happens when you finally decide to go all in on your music.If you’re an indie artist trying to build momentum, this episode is a reminder to trust yourself, take action, and stop delaying the path you know you want.Indie Roots is a production company started by Haddon, William Toll, and Ian Austin. We're all independent artists and have approximately 700k combined monthly listeners on Spotify. If you're on your own journey as an independent artist but struggling to navigate the road, we would love to help guide you in our coaching program. For a free intro call, send us an email at ⁠⁠indierootsllc@gmail.com⁠⁠ 

In this episode, we break down simple, practical ways to speed up your workflow so you can finish more songs and stay creative.We talk about why having production templates can save you hours, how to build a go-to production palette so you’re not starting from scratch every time, and the small workflow tweaks that add up to big time savings. The goal isn’t rushing—it’s removing friction so you can stay in the creative zone. If you’re an independent artist or producer looking to improve your workflow and actually finish more music, this episode is for you.Indie Roots is a production company started by Haddon, William Toll, and Ian Austin. We're all independent artists and have approximately 700k combined monthly listeners on Spotify. If you're on your own journey as an independent artist but struggling to navigate the road, we would love to help guide you in our coaching program. For a free intro call, send us an email at ⁠⁠indierootsllc@gmail.com⁠⁠ 

If we were starting over as independent artists in 2026, what would we do differently? In this episode, we break down the moves we’d make to grow faster in today’s music landscape.We’d focus heavily on great songwriting, because no strategy beats a song that truly connects. We'd also focus on building a deep, engaged fan base—not just chasing streams, but creating real listeners who stick around. We also talk about why we’d collaborate more and actively seek feedback, instead of trying to do everything alone.If you're an indie artist trying to figure out what actually matters right now, this episode cuts through the noise and gives you a clear direction.Indie Roots is a production company started by Haddon, William Toll, and Ian Austin. We're all independent artists and have approximately 700k combined monthly listeners on Spotify. If you're on your own journey as an independent artist but struggling to navigate the road, we would love to help guide you in our coaching program. For a free intro call, send us an email at ⁠indierootsllc@gmail.com⁠ 

Want your music to stand out in a crowded, algorithm-driven world? In this episode, we explore how refining your production palette can elevate your sound, spark creativity, and help you stay unique as an artist.It’s easy to fall into repetitive habits—same sounds, same plugins, same arrangements. But the artists who grow are the ones who keep expanding their production toolkit and staying curious. By introducing new textures, instruments, and techniques, you can keep exploration alive and create music that feels fresh and distinct.We dive into:What it really means to refine your production paletteHow adding new sounds and tools can unlock creativityAvoiding repetitive production habits that hold your music backSimple ways to develop a more unique sonic identityWhy experimentation is key to long-term growth as a producerWhether you're a producer, songwriter, or independent artist, this episode will help you push past creative limits and build a sound that truly stands out.Indie Roots is a production company started by Haddon, William Toll, and Ian Austin. We're all independent artists and have approximately 700k combined monthly listeners on Spotify. If you're on your own journey as an independent artist but struggling to navigate the road, we would love to help guide you in our coaching program. For a free intro call, send us an email at ⁠indierootsllc@gmail.com⁠ 

How do you grow your music career when algorithms keep changing? In this episode, we break down exactly how to adapt to changing algorithms on platforms like Spotify, TikTok, and beyond—without chasing every trend.As streaming and social platforms evolve (especially with the rise of AI-generated content), one thing is becoming clear: great songs and real fan engagement matter more than ever. The artists who win aren’t just posting more—they’re building deeper connections.We dive into:Why focusing on song quality is your biggest competitive advantageHow to build a loyal, engaged fan base instead of chasing passive listenersThe shift from quantity-based growth to connection-driven growthWhat changing algorithms are actually rewarding right nowSimple, practical ways to future-proof your music careerIf you're an independent artist, producer, or songwriter trying to grow in today’s unpredictable music landscape, this episode will help you cut through the noise and focus on what actually works.Indie Roots is a production company started by Haddon, William Toll, and Ian Austin. We're all independent artists and have approximately 700k combined monthly listeners on Spotify. If you're on your own journey as an independent artist but struggling to navigate the road, we would love to help guide you in our coaching program. For a free intro call, send us an email at ⁠indierootsllc@gmail.com⁠ 

Has the Spotify algorithm changed in 2026? In this episode, we break down a growing theory among independent artists and producers: Spotify may be shifting its algorithm to prioritize song quality over quantity.For years, consistent releases and high output have been key to triggering the Spotify algorithm. But with the recent explosion of AI-generated music flooding streaming platforms, the landscape may be evolving. Is Spotify now rewarding engagement, retention, and listener satisfaction more than sheer volume?Whether you're an indie artist, producer, or music marketer, this episode explores how to stay ahead of the curve as streaming platforms evolve.Indie Roots is a production company started by Haddon, William Toll, and Ian Austin. We're all independent artists and have approximately 700k combined monthly listeners on Spotify. If you're on your own journey as an independent artist but struggling to navigate the road, we would love to help guide you in our coaching program. For a free intro call, send us an email at indierootsllc@gmail.com 

In this episode, we explore the concept of digital touring—a strategy where artists grow fanbases in specific locations online before ever stepping on stage. We talk about how some artists collaborate with musicians who already have strong followings in certain cities, releasing songs together to tap into those local audiences. Then, when it’s time to tour, they’re not playing to strangers—they’re performing for listeners who already know their music.

In this episode, we break down the realities of label deals and why they may not be the best path for most independent artists. We’ll talk about how label contracts really work, why many artists give up more control than they expect, and how the financial side of deals can be far less appealing than they appear on the surface. More importantly, we explore how modern artists can build sustainable careers without relying on a label—using direct fan relationships, independent releases, and smart long-term strategies.

In this episode, Will shares his recent experience participating in a writer's round and how he was able to both network and earn some income.

In this episode, we continue talking about whether or not streaming will last and strategies that could be implemented to not go out with it.

In this episode, we discuss if streaming will die and whether or not we're worried about this. Thanks for listening!

In this episode, you'll learn how to create space by strategically shaping the low mids so that key elements like vocals, bass, and lead instruments stay clear in the center while supporting elements add width around them. We’ll talk about why contrast between instruments is essential, how subtle EQ moves can dramatically improve stereo width, and how to keep your mix full without it becoming cluttered.

AI is changing music fast—and our thoughts on it are changing too. In this episode, we unpack our evolving philosophies on AI-generated music, from early skepticism to more nuanced perspectives. We discuss the creative possibilities, ethical concerns, and practical realities of using AI tools in songwriting and production, especially for independent artists. Is AI a threat to artistry, a powerful creative assistant, or something in between? Whether you’re curious, cautious, or already experimenting with AI music tools, this conversation will help you think critically about how AI fits into the future of music and your own creative process.

In this episode, we tackle a hot topic in the music world: should independent artists use Suno, the AI-driven music generator, as part of their creative process? We break down what Suno is, how it helps musicians quickly generate song ideas, demos, background tracks, and inspiration without needing traditional production tools, and why many indie artists enjoy experimenting with it.

In this episode, we have a conversation with Bailey Gillen from The Figs and talked about his artist journey that led to a massive collaboration with Forest Frank on the song "Lemonade".

Can you succeed in the music industry without being a household name? In this episode, we explore what it really takes to make it as a musician, from building a loyal fanbase and leveraging online platforms, streaming, and social media, to honing your craft and collaborating with the right mentors. We break down the myths around fame, share practical strategies for independent artists, and reveal how artists can thrive without ever topping the charts. Whether you’re an aspiring musician or a seasoned creator, this episode is packed with insights to help you grow your career on your own terms.

In this episode, we break down William Toll’s musical journey by comparing his very first song production with his latest release. We analyze changes in songwriting, production techniques, mixing, and overall sound, highlighting the growth and experimentation that have shaped his music. Whether you’re an aspiring musician, producer, or simply a fan, this episode offers valuable insights into how artists refine their craft, embrace new tools, and develop their unique style over time. Don’t miss this deep dive into the evolution of sound and artistry!

Looking to take your artistic skills to the next level? In this episode, we dive into the most effective ways artists can grow and improve their craft. From coaching with the best mentors to leveraging online courses, video tutorials, and digital resources, we cover everything you need to accelerate your learning and boost your creative career. Discover practical tips for finding the right guidance, staying motivated, and mastering techniques that will make your art stand out. Whether you’re a painter, illustrator, or digital creator, this episode will help you unlock your full potential and take your art to new heights.

Want your music to sound more polished and professional? In this episode, we break down the power of reference tracks and how they can help you level up your production. Learn how to analyze tones, mixes, arrangements, and dynamics from songs you love—and apply those insights to your own tracks. Perfect for producers and songwriters looking to sharpen their ear and take their music to the next level.

Ever wondered how far a songwriter can come? In this episode, we take a trip down memory lane and share our very first songs alongside our most recent tracks. Hear the growth, the mistakes, the breakthroughs, and the moments that shaped our sound. Whether you’re just starting out or deep in your songwriting journey, get inspired by our evolution and see what’s possible when you keep creating.