Speaking Your Brand: Public Speaking Tips and Strategies

I’ve worked with a lot of speakers over the years, but Andy Nunn brings something truly unique to the stage. He’s a mentalist turned keynote speaker who knows how to captivate an audience.In this episode, Andy and I talk about what it really takes to evolve from entertaining an audience to transforming them.Because getting laughs, applause, and “that was amazing!” is one thing… but creating a keynote that actually changes how people think and act is a completely different skill.Andy shares his journey from performing magic and mentalism to working together to build a thought leadership keynote, including what surprised him, what challenged him, and what finally clicked.We also get into the behind-the-scenes of shaping a talk that’s not just engaging, but structured, clear, and impactful (and yes, still includes some mind-blowing moments).If you’ve ever wondered how to go from being “good on stage” to being truly bookable as a keynote speaker, this conversation will give you a whole new perspective.Andy and I talk about:Why being entertaining isn’t enough—and what audiences actually need from a keynoteThe biggest mindset shift from performer to thought leaderHow to turn audience engagement into meaningful transformationWhat it takes to structure a keynote that works at 30, 45, or 60 minutesThe role of storytelling and personal experience in building a powerful talk About My Guest: Andrew (Andy) Nunn is a sought-after speaker for leading organisations including Google, Amazon, SAP, Sony, and Ralph Lauren, where he delivers interactive keynotes that spark self-awareness, connection, and change. Andy’s reputation as a speaker grew from his acclaimed TEDx talk, “Seeing Is Believing,” which explored how perception shapes trust, decisions, and performance. His sessions aren’t lectures. They’re immersive experiences where audiences don’t just learn about mindset and bias, they feel them in real time. A professional mentalist with over 20 years on stage, Andy has performed and spoken for thousands across Australia and internationally. His talks fuse science with storytelling to reveal how tiny shifts in perception can create massive results in leadership, communication, and culture.About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/467/ Andy’s website: https://www.andrewnunn.com/Andy’s TEDx talk: https://youtu.be/BZWzcuIkD0c?si=KXqJEGD6wvaXbgvJ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Work with us to develop your keynote talk = https://www.speakingyourbrand.com/work-with-us/coaching/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxAndy Nunn (guest) = https://www.linkedin.com/in/andythementalist/ Related Podcast Episodes:Episode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in Awe with Julia KornEpisode 361: How to Land a TEDx Talk with Carol CoxSpeak with Confidence series Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

Resilience isn’t something you build in the moment—it’s something you build long before you need it.In this episode, I’m joined by one of my clients, Wendy Romeu, founder and CEO of Alluvionic, to talk about what happened when her business was suddenly put to the ultimate test.But this isn’t just a conversation about leadership; it’s about story.Wendy shares how she took a deeply personal and emotional experience and turned it into a powerful talk that resonates with audiences.We unpack how to know when you’re ready to share a story, how much detail to include, and why the specifics—not just the summary—are what create real connection.We also talk about the internal shifts required to step into your voice: trusting that your story matters, allowing yourself to be seen, and delivering your message in a way that truly moves people.If you’ve been holding back from sharing a personal story—or wondering how to turn your experiences into thought leadership—this episode will show you what’s possible.Wendy and I talk about:How to know when you’re ready to share a personal story on stage or in your contentWhy the details of your story—not just the headline—are what create connection and impactHow to turn a real-life experience into a compelling, structured talkWhat it takes emotionally to share vulnerable stories with an audienceHow storytelling transforms your message from information into true thought leadershipLinks:Show notes at https://www.speakingyourbrand.com/466/ Wendy’s company’s website: https://alluvionic.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Work With Speaking Your Brand = https://www.speakingyourbrand.com/work-with-us/coaching/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxWendy Romeu (guest) = https://www.linkedin.com/in/wendyromeu/ Related Podcast Episodes:Episode 464: Why Your Story Matters - Even When You Don’t Feel Ready with Tiffany HawkEpisode 337: Sharing Your Story as a Catalyst for Transformation with Karen Keene Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

What if the thing that makes you most effective as a leader and speaker… isn’t perfection, but authenticity? That it’s not about having all the answers, but being willing to tell others that you don’t have all the answers?My guest is Judith Smelser, President and GM of Central Florida Public Media, and she shares her journey from journalist to leading a major public media organization and what she’s learned about using her voice along the way.We explore why local journalism matters more than ever, how the stories we tell shape our communities, and the responsibility of amplifying voices that often go unheard.But what I especially loved about this conversation is Judith’s perspective on authenticity over perfectionism—and how letting go of needing to have all the answers has made her a stronger, more effective leader.We also talk about imposter syndrome (yes, it still shows up—even at the highest levels) and why the real growth comes from stepping in before you feel 100% ready.If you’ve ever held yourself back because you thought you needed to be more polished, more certain, or more “ready”—this episode is your reminder that your voice matters now.Judith and I talk about:Why local journalism is a public goodHow stories shape communities and decisionsFinding your voice as a leader and spokespersonAuthenticity vs. perfection in speakingA real talk on imposter syndromeAbout My Guest: Judith Smelser is president and general manager of Central Florida Public Media, previously named WMFE, the only local nonprofit news organization serving the nine-county Central Florida region. She began her journalism career in Washington, D.C., before moving to Central Florida in 2004 to join the newsroom at WMFE. Over nearly eight years, she excelled as an award-winning reporter and later as news director. In 2011, she left for Colorado Public Radio, where she held several newsroom leadership roles. In addition to leading Central Florida Public Media, Smelser serves on the Executive Committee of the Board for Florida Public Media. In recognition of her contributions, Smelser was honored as one of ONYX Magazine’s 2025 Women on the Move, Orlando Magazine’s 2024 Women of the Year and one of the Orlando Business Journal’s 2024 Most Influential Leaders.About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/465/ Central Florida Public Media = https://www.cfpublic.org/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Work With Us = https://www.speakingyourbrand.com/work-with-us/coaching/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxJudith Smelser (guest) = https://www.linkedin.com/in/judithsmelser-cfpm/ Related Podcast Episodes:Episode 454: Your Voice Can Shape Policy: Communicating Science with Influence and Clarity with Deborah StineEpisode 406: Authenticity and Owning Your Story as Women with a Public Voice with Jennifer Adams and Sarah Henry Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

Today I’m joined by returning guest Tiffany Hawk - author, book coach, and longtime collaborator - to talk about why sharing your story matters, especially when you don’t feel ready.We explore how many accomplished professionals get stuck in what I call the “expert trap”, relying on expertise and credentials while holding back the personal stories that actually create connection.Tiffany shares insights from her work helping women write meaningful books, along with her own journey of returning to writing after years of self-doubt.We also talk about the messy reality of creativity, why the first draft is rarely pretty, and how community and accountability can make all the difference when you’re working on a book, talk, or other thought leadership project.This conversation is especially meaningful during Women’s History Month, as we reflect on the power of women using their voices to tell the stories that shape culture and create change. Tiffany and I talk about:Why expertise alone doesn’t create connectionThe role of vulnerability in thought leadershipWhy you shouldn’t wait until your ideas feel perfectHow storytelling helps audiences see themselves in your messageThe creative process behind writing a bookWe also share details about our Story to Spotlight writing and speaking retreat in Spain this Fall 2026, where we’ll help women develop their ideas, stories, and thought leadership in a supportive environment. Learn more and apply at https://www.speakingyourbrand.com/spain/ Links:Show notes at https://www.speakingyourbrand.com/464/ Get the details and apply for our Story to Spotlight Writing & Speaking Retreat in Spain this Fall 2026: https://www.speakingyourbrand.com/spain/ Tiffany’s website: https://www.tiffanyhawk.com/intensive/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxTiffany Hawk (guest) = https://www.linkedin.com/in/tiffanyhawk/ Related Podcast Episodes:Episode 407: Building Your Speaking Platform as an Author (Even If You're an Introvert!) with Tiffany HawkEpisode 257: Writing a Book Gives Your Ideas Depth and Longevity with Tiffany HawkEpisode 461: Storytelling as Resistance: Finding and Using Your Voice with Janice Gassam AsareEpisode 378: The Power of Women's Voices and Stories to Change the World with Carol Cox Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

Many accomplished women already have the expertise, experience, and authority their audiences need. The missing piece is rarely more knowledge — it’s connection.Story is what bridges the space between expert and audience. It humanizes ideas, creates emotional resonance, and allows insight to truly land. When expertise is combined with purposeful storytelling, a talk doesn’t just inform — it connects, influences, and stays with people long after it ends.This episode is the audio from our Back Stage with Speaking Your Brand live show, where three recent grads of our Thought Leader Academy each delivered a 10-minute version of the signature talk they developed with us, designed to transform expertise into meaningful connection through purposeful storytelling.As you listen, you’ll learn how powerful talks are built, including:How to turn expertise into a compelling narrativeHow to embed your unique perspective and lived experience into your messageHow story creates trust, meaning, and emotional connectionHow to structure ideas so they are clear, memorable, and actionableWhat they learned from the Thought Leader Academy and what’s next for themLinks:Show notes at https://www.speakingyourbrand.com/463/ Watch the video at https://youtube.com/live/4s1LX8sGk7sDiscover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxDiane Diaz = https://www.linkedin.com/in/dianediazAllison Greco = https://www.linkedin.com/in/allisongreco/ Brittany Sadlouskos = https://www.linkedin.com/in/brittanysadlouskos/ Cam Dunson = https://www.linkedin.com/in/camdunson/ Related Podcast Episodes:Episode 355: What a Signature Talk Is and What It Should be Doing for You Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

What’s the difference between a presentation people forget in five minutes… and a talk that quietly reshapes how someone thinks, decides, and acts for months afterward?It’s not more information and it’s not prettier slides (although pretty slides are nice!).This episode is the audio from our Back Stage with Speaking Your Brand live show, where you’ll experience two powerful examples of what happens when purposeful storytelling meets clear, actionable frameworks - the core of every transformational signature talk.Erin Mark and Deborah Stine, recent graduates of our Thought Leader Academy, each delivered a 10-minute version of the keynote signature talks they created during their VIP Day with us and refined throughout the program. You’ll hear:Two real signature talks delivered by our Thought Leader Academy graduatesThe difference between informational speaking and transformational speaking, especially important for keynotesHow your message can position you as a thought leaderWhat makes a talk memorable and actionableWhat they learned in the Thought Leader Academy and what’s next for themLinks:Show notes at https://www.speakingyourbrand.com/462/ Watch the video at https://youtube.com/live/TKkEHY0rRXwErin’s website: https://erinmark.com/ Debbie’s website: https://scitechpolicyacademy.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxErin Mark = https://www.linkedin.com/in/erinmark/ Deborah Stine = https://www.linkedin.com/in/deborah-stine/ Related Podcast Episodes:Episode 355: What a Signature Talk Is and What It Should be Doing for You Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

Your story is not just your story. It's part of a larger narrative about whose voices are heard and whose are erased.I’m thrilled to have Janice Gassam Asare back on the podcast. She's an organizational psychologist, equity consultant, and author of the new book Rise and Resist - and this conversation went places I didn't expect.What struck me most is how Janice reframes resistance. Not as something dramatic or career-ending, but as the small, daily choices we make: amplifying someone else's idea in a meeting, speaking up when it's uncomfortable, refusing to let an important story quietly disappear. Those aren't small acts. They're how culture actually changes.We also get into what it takes to develop your voice when you've spent years being rewarded for staying in your lane. If that hits close to home, this episode is for you.Janice and I talk about:Why storytelling is preservation and power, not just communicationHow personal stories build connection that expertise alone never canThe everyday acts of resistance that shape workplaces and culture more than we realizeHow to find your voice when you were taught not to rock the boatWhat to do when you speak up and face criticism or pushback for itAbout My Guest: Janice Z. Gassam Asare, Ph.D. is a Ph.D.-trained organizational psychologist and the founder of BWG Business Solutions, an award-winning consultancy designed to help organizations create cultures built on equity. Dr. Janice provides consultations, facilitates workshops, provides guidance, delivers keynote speeches and “Awareness Talks” to spark important dialogue about equity in the workplace. Dr. Janice has had the opportunity to collaborate with Google, Amazon, Yale University, Nordstrom, H&M, and Paypal/Venmo among many others. Dr. Janice is the author of three best-selling books, including her latest “Rise and Resist: How to Reclaim Workplace Equity and Justice” coming in February 2026. She is a senior contributing writer for Forbes having authored over 500 articles, a Harvard Business Review contributor, a LinkedIn Learning and Udemy Business instructor and EBSCO Learning facilitator. In 2022, Dr. Janice was recognized as a LinkedIn #1 Top Voice in Racial Equity. In 2023 she was recognized by Gusto as one of the 25 Top Workplace Experts to Follow. She is a 2-time TEDx speaker, the host of the Dirty Diversity podcast and an adjunct professor at Columbia University. During her free time, Dr. Janice enjoys volunteering as a job coach for the Coalition for the Homeless.Links:Show notes at https://www.speakingyourbrand.com/461/ Janice’s website: https://www.drjanicegassam.com/ Get Janice’s new book “Rise and Resist: How to Reclaim Workplace Equity and Justice”: https://www.penguinrandomhouse.com/books/808352/rise-and-resist-by-janice-gassam-asare-phd/ Forbes article by Janice: “How Carol Cox Is Helping Women Speakers Get Paid What They Deserve” = https://www.forbes.com/sites/janicegassam/2019/12/01/how-carol-cox-is-helping-women-speakers-get-paid-what-they-deserve/#1f5c3921533f Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Apply for our Thought Leader Academy = https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxJanice Gassam Asare (guest) = https://www.linkedin.com/in/janicegassamphd/ Related Podcast Episodes:Episode 156: Visibility Strategies That Get You Noticed with Janice GassamEpisode 257: Writing a Book Gives Your Ideas Depth and Longevity with Tiffany HawkEpisode 378: The Power of Women's Voices and Stories to Change the World with Carol Cox Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

This episode is a rich and timely conversation about how we relate to what we know in an age of constant change and AI.My guest is Dr. Laila Marouf, a former academic who spent more than two decades researching and teaching knowledge management before having a powerful realization during the early months of the pandemic: the systems and structures she’d been focused on were designed for stable times, not for the uncertainty and disruption we’re all living through now.Out of that insight, she developed the concept of knowledge mindfulness - a more human, integrated approach that connects what we know (our “knowing”) with how we show up (our “being”) and the choices we make (our “doing”), all within the real context of our lives and work.In this episode, you’ll hear:The difference between traditional knowledge management and knowledge mindfulnessWhy knowledge isn’t something to hoard as an asset, but a living system that needs to be nurtured and sharedHow to navigate the “fog” of uncertainty with small, thoughtful steps instead of searching for one big, perfect answerThe role of trusted others, wisdom, and unity in a world where AI can outperform us on information and efficiencyWe also talk about what this means for your leadership, your business, and your life, especially if you’ve been feeling like you’re on a treadmill, craving more meaning, spaciousness, and alignment in how you work and live.About My Guest: Dr. Laila Marouf is Founder and Chief Knowledge Officer of Knowledge Mindfulness LLC. , an organization dedicated to evolving leaders' knowledge maturity to achieve holistic success through the use of Knowledge Mindfulness approach and strategy. Dr. Marouf has a PhD in information science with a focus on knowledge management. From there, she has embarked on a long career as a professor, researcher, consultant, and academic leader. In her book “Knowledge Mindfulness: The Interconnections that Help Leaders Transform Their Business and Life,” Dr. Marouf presents a transformative new approach to knowledge management for both individuals and organizations. Applying cutting-edge research from the worlds of business, economics, psychology, neuroscience, and the social sciences, she reveals more holistic, effective, and humane ways of harnessing knowledge to build trusting relationships and drive positive and responsible impact. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/460/ Laila’s website: https://knowledgemindfulness.com/ Laila’s book “Knowledge Mindfulness: The Interconnections That Help Leaders Transform Their Business and Life”: https://www.amazon.com/Knowledge-Mindfulness-Interconnections-Transform-Business-ebook/dp/B0CFGBWZ75/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Apply for our Thought Leader Academy = https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxDr. Laila Marouf (guest) = https://www.linkedin.com/in/laila-marouf/ Related Podcast Episodes:Episode 458: Same Message, Different Medium, Different StrategyEpisode 392: Why I No Longer "Teach from the Stage"Episode 382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

What does it look like to turn an idea into a message, a message into a signature talk, and a signature talk into a published book?In this episode, I sit down with Thought Leader Academy graduate Melania Murphy to talk about her powerful journey from spark to spotlight. Over the past couple of years, I’ve watched Melania take a deeply personal idea and transform it into a compelling signature talk—and now, a published book. If you’ve ever dreamed of sharing your message on a bigger stage or turning your ideas into a book, this conversation will show you what’s possible.Melania’s new book, Bound by Love, Not Tradition, explores married name choices and how women can make intentional decisions that reflect their identity, values, and partnership. But this episode isn’t just about names—it’s about voice, courage, and claiming your message.We talk about why so many people stay stuck in the idea phase, how Melania found the confidence to speak without hiding behind slides, and how her signature talk became the blueprint for her book. You’ll hear how storytelling, structure, and clarity helped her move from logic-heavy content to a message that truly resonates with audiences.We also dive into the realities of publishing—what it takes to bring a book to life, how platform-building matters, and why promotion starts long before launch day.In this episode, you’ll learn:How to move from idea → signature talk → bookWhy your message becomes clearer when you speak it out loudHow storytelling builds confidence and audience connectionThe role your signature talk can play in shaping your thought leadershipWhat really happens behind the scenes of publishing and promoting a bookIf you’ve been sitting on an idea—maybe for months or even years—consider this your nudge. Your message doesn’t have to stay in your head. It can become your talk, your platform, and maybe even your book.About My Guest: Melania Murphy is a writer, speaker, and author of "Bound by Love, Not Tradition: Empowering Women Through Married Name Choices." With a degree in applied behavioral science, she enjoys blending storytelling with research to explore identity, relationships, and the traditions that shape our choices. She's been a journalist for over 20 years and is a frequent guest on podcasts discussing the deeply personal and culturally complex issue of married name choices.Links:Show notes at https://www.speakingyourbrand.com/459/Get Melania’s book "Bound by Love, Not Tradition: Empowering Women Through Married Name Choices”: https://www.amazon.com/Bound-Love-Not-Tradition-Empowering/dp/0960132309/ Melania’s website: https://www.melaniajoy.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxMelania Murphy (guest) = https://www.linkedin.com/in/melania-joy-murphy-28504263/ Related Podcast Episodes:Episode 458: Same Message, Different Medium, Different Strategy with Carol CoxEpisode 407: Building Your Speaking Platform as an Author (Even If You're an Introvert!) with Tiffany Hawk Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

One of the most common mistakes I see speakers make is trying to deliver a six-week course or a full-length book in a 45-minute talk.And then they wonder why: • the audience looks overwhelmed • the energy drops • no one remembers their message • leads don’t convertHere’s the mindset shift that changes everything: Same message. Different medium. Different strategy.When your message doesn’t match the format, your talk can feel confusing, overwhelming, and forgettable — no matter how good your content is. But when your message fits the medium, your impact multiplies.In this episode, I share:The reasons you want to cram more content into your presentationsHow each format — lead generation presentation, keynote, workshop, course, coaching, and book — plays a distinct roleWhy books are uniquely powerful for depth, nuance, and authority (and how this ties into my upcoming author interviews)How to escape the expert trap and step into thought leadershipIf you’re building talks, presentations, workshops, courses, or a book, this episode will completely change how you think about your content ecosystem.Ready to build a signature talk that gets you the results you want? Learn more about working with us inside the Thought Leader Academy or through a stand-alone VIP Day.Links:Show notes and Message-Medium visual image at https://www.speakingyourbrand.com/458/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our 1-day Speaking Accelerator Workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Connect on LinkedIn: https://www.linkedin.com/in/carolcoxRelated Podcast Episodes:Podcast Series: The Medium is the MessageEpisode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in Awe with Julia KornEpisode 362: Integrating Thought Leadership and Lead Generation in Your Signature Talk with Danielle HaydenEpisode 257: Writing a Book Gives Your Ideas Depth and Longevity with Tiffany Hawk Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

Have you ever hesitated to call yourself a speaker… or a thought leader… even though you know you have something important to say?I see it all the time: brilliant women who have delivered keynotes, led workshops, facilitated panels, taught classes, and spoken on stages — yet still say, “I’m not a speaker.” Sound familiar?So in this episode, I’m gently (okay, maybe a little lovingly persuasively) challenging you to rethink that hesitation.We dig into why so many women resist claiming the identity of speaker and thought leader, what’s really happening beneath the surface, and — most importantly — how to start shifting that identity in a way that feels authentic, empowering, and aligned with who you truly are.I also share something personal: my own struggle with claiming the identity of writer as I work on my book. Yep, even after hundreds of podcast episodes, years of speaking, and decades of communication work, identity shifts can still feel vulnerable. You’re in good company.In this episode, you’ll learn:Why women often resist calling themselves speakers and thought leadersHow comparison and perfectionism quietly keep us stuckThe surprising psychology behind identity shifts (inspired by Atomic Habits)Simple, concrete steps you can take right now to start owning your voiceWhy claiming your identity isn’t about ego — it’s about impactI also share practical actions you can take today — from small LinkedIn tweaks to mindset shifts — that will help you step into your role as a visible leader with more confidence and ease.And because I love a powerful real-world example, I read a moving testimonial from one of our retreat clients that beautifully illustrates what happens when women finally own their voice and presence.If you’ve ever felt like you’re playing small, waiting until you’re “ready,” or hesitating to fully step into your visibility, this episode is your loving nudge forward.Because the truth is: we need your voice.This episode originally aired as episode 391 on May 6, 2024.Links:Show notes at https://www.speakingyourbrand.com/391/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect with me on LinkedIn: https://www.linkedin.com/in/carolcoxBook mentioned “Atomic Habits”: https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B07D23CFGR/ Related Podcast Episodes:Episode 371: What to Include in Your Speaker Video Reel and Speaker PageEpisode 407: Building Your Speaking Platform as an Author (Even If You're an Introvert!) with Tiffany HawkEpisode 257: Writing a Book Gives Your Ideas Depth and Longevity with Tiffany HawkEpisode 301: Why We Get Imposter Syndrome and What to Do About It with Melody Wilding Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

Your personal brand isn’t optional anymore, even if you wish it were. In this episode, I dig into why your personal brand matters more than ever, especially in a world overflowing with content (and now AI-generated content, too), and how it connects to your thought leadership and your business I talk about a common hesitation I see with many women: the feeling that cultivating a personal brand is self-indulgent, unnecessary, or something “other people” do. But here’s the truth: you already have a personal brand. It’s how others describe you, what they associate with you, and whether they know what truly matters to you.I share a personal story about how a podcast listener (and later Thought Leader Academy client) connected deeply with my background in history, feminism, and women’s leadership and how that connection happened not by accident, but through intentional thought leadership woven into my brand.In this episode, I break down:The difference between your business, your thought leadership, and your personal brand - and why they’re not the same thingWhy thought leadership is the why behind your work, not a sales messageHow your personal brand is the embodiment of that thought leadership: you are the messengerWhat to do if your career path feels messy or disconnected (hint: there is a thread)Why authenticity, real stories, and lived experience matter even more in the age of AIHow your signature talk brings your business, thought leadership, and personal brand together in one cohesive messageI also share some early advice I received to downplay parts of my background and why ignoring that advice was one of the best decisions I made.If you’ve ever wondered whether certain parts of your story “belong” in your brand, this episode will give you a new way to think about it.If you’re feeling stuck in the expert trap—teaching, informing, and explaining, but not fully connecting, this episode will help you see how your ideas, experiences, and point of view are exactly what make your message memorable and trusted.Listen in and reflect: What do people know you for right now—and what do you want them to know you for?Ready to Go Deeper? This is the kind of work we do inside Thought Leader Academy, helping you connect your thought leadership, personal brand, stories, and message into a clear, confident signature talk you can use everywhere.Learn more and schedule a consultation at https://www.speakingyourbrand.com/contact/This episode originally aired as episode 349 on October 2, 2023. Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

Hey there, it's Carol, popping in for a minute! I want to make sure you know about our 1-Day Master Your Message & the Stage workshop coming up on February 19th in Downtown Orlando, Florida.You’ll go from having a rough idea (or no idea at all!) to building your talk using our Signature Talk Canvas® framework - and then practice delivering it with real-time feedback from us.And here’s the thing = you’ll create a talk that goes beyond tips and facts. I know you know how to create a slide presentation, but to achieve your goals, you need something much more than that. You need to shape a message that persuades, gets buy-in, and leaves a lasting impression.Your audience doesn’t want to be lectured. They want to feel seen, inspired, and invited into a bigger vision of what’s possible.That’s exactly what you’ll do at our 1-Day Speaking Accelerator.We’ll show you how to use storytelling for resonance, how to paint a vision your audience wants to be part of, and how to step into the speaker and leader you’re ready to be.Can it really be done in a day? We guarantee it! Listen to episode 435 to hear my conversation with 3 of the women who attended our last workshop.Like them, you'll get: ✅ Your signature talk and framework mapped out—blending thought leadership, storytelling, and lead generation ✅ Personalized coaching to take your delivery from good to captivating ✅ Strategies to reduce nerves and boost your stage presence ✅ A curated speaker kit and workbook ✅ New connections with incredible women ✅ And professional photos of you speaking—perfect for your website and social mediaThis isn’t just one talk. It’s a message you can use everywhere: On stage, in webinars, interviews, your emails, social posts—even your book or course.Whether it’s been stuck in your head or sitting in a slide deck, your talk deserves to make the impact it was meant to - and achieve your goals.If you're ready to make the shift from information to transformation, join us in Orlando on February 19th.Use the coupon code “Podcast200” to save $200 on your registration, as a thank you for being a podcast listener.Spots are limited to 12 attendees, so go to speakingyourbrand.com/orlando to register. I’d love to have you there! Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

Have you ever heard a speaker share a story and have one of these reactions:#1: Wow, I really feel connected to what this person is saying. I have a new perspective on my own situation.-OR-#2: Why is this person telling this story? I don't get how this relates to the rest of their content or why I should care or this feels icky.You don't want to end up being the speaker where the people in the audience are having the second reaction.You want your stories to have purpose and meaning and be of service to your audience.This conversation came directly from questions we hear all the time from women in our Thought Leader Academy:Is sharing my personal story self-indulgent?How vulnerable is too vulnerable?Can storytelling cross the line into manipulation?The short answer? Yes, it can. And that’s exactly why how you tell your story matters just as much as what you share.In this episode, Diane Diaz and I dig into:What makes a story feel authentic vs. forced or manipulativeWhy stories should always be in service of the audience, not the speakerCommon storytelling mistakes (TMI, rags-to-riches formulas, shaming language, and oversmoothing the edges)How vulnerability builds trust - when it’s grounded in reflection and purposeWhy imperfect stories often create the strongest audience connectionWe also share real examples—from our own speaking experiences and from Thought Leader Academy clients—of how telling the truth (even when it doesn’t make you look perfect) can be incredibly powerful, freeing, and impactful.If you want your stories to:Deepen audience connectionBuild credibility instead of skepticismSupport your message instead of distracting from it…this episode will help you rethink how you use storytelling in your talks, podcasts, and brand messaging.(This episode originally aired as episode 350 on October 9, 2023.Links:Show notes at https://www.speakingyourbrand.com/mistake/Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxDiane Diaz = https://www.linkedin.com/in/dianediazRelated Podcast Episodes:Episode 337: Sharing Your Story as a Catalyst for Transformation with Karen KeeneEpisode 341: Unearthing Your Unique Message: Discovering What Makes You Stand Out with Judy CarlsonEpisode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

Today’s episode it’s all about finding and developing your Big Idea for your thought leadership and public speaking.Ideas are incredibly powerful; they can live on for years, centuries, even millennia. Ideas spark movements for political and social change. Ideas help us as humans understand ourselves, each other, and the world around us.Your idea doesn’t have to be something people have never heard of before; that’s unlikely as most things have been talked about before - and that’s ok!As a speaker, you want to have something interesting and unique to talk about, you want to make a positive impact on your audience, and you want to develop your thought leadership.Perhaps you’re not sure what makes a good idea or which of your ideas is the best one. It all feels a bit messy and muddy.That’s what I’m going to help you with in this episode! Think of me as your idea whisperer.You’ll learn:What a Big Idea isWhy too many speakers get stuck with superficial contentHow to identify your I.D.E.A. using this handy acronym I came up withExamples of Big Ideas from myself, from some of our clients, and from thought leaders you’ll recognizeSpecific questions you can ask yourself to get started developing your Big Idea(This episode originally aired as episode 354 on November 6, 2023.)Get these questions and a lot more in our 24-page FREE guide and workbook on Developing Your Thought Leadership at https://www.speakingyourbrand.com/guide/.Links:Show notes at https://www.speakingyourbrand.com/thought-leadership-idea-framework/Get our free Thought Leadership guide and workbook: https://www.speakingyourbrand.com/guide/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcoxRelated Podcast Episodes:Episode 352: 7 Things the Best Speakers Do: My Takeaways from TEDWomenEpisode 343: Why YOU are the Messenger for Your Idea and AudienceEpisode 339: Using Public Speaking to Influence Social Change with Tanya Golash-Boza, PhDEpisode 338: Escaping the Expert Trap: From Academic Presenter to Sought-After Speaker with Teri DeLuccaEpisode 319: The 3 Stages We Go Through as Women When We Use Our Voice Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

If you’re giving talks but not seeing leads or clients come from them, this episode will change how you think about speaking.I’m joined by our lead speaking coach, Diane Diaz, for part two of our series on integrating speaking into your marketing strategy. We’re talking about how to approach your talks as a marketer — without turning them into sales pitches (because no one wants that).We break down:Why “teaching everything” actually hurts your resultsHow skipping the first part of your talk kills audience buy-inWhat audiences really want instead of more tips and tacticsHow to plant sales seeds naturally (without feeling salesy)Why emotional connection and storytelling are what drive conversionsI also walk you through our Signature Talk Canvas® framework and why the 3-act structure (Issue → Idea → Inspiration) works so well for lead generation talks and keynotes.Diane shares a real example of a recent speaking engagement where she signed three clients on the spot, plus practical tactics like using client stories, urgency, and even paper feedback forms to increase follow-up.If you want your talks to do more than just “go well” — and actually grow your business — this episode is for you.Listen to Part 1 of this series ("The Missing Piece of Your Marketing Strategy is a Signature Talk") if you haven’t yet — they pair perfectly together.And if you’re ready to work with us on creating or refining your signature talk, head to speakingyourbrand.com/contact/ to schedule a consultation and explore the best way for us to work together.Links:Show notes at https://www.speakingyourbrand.com/457/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our 1-day Speaking Accelerator Workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxDiane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes:Episode 456: The Missing Piece of Your Marketing Strategy is a Signature TalkEpisode 449: Small Shifts That Make a Huge Difference in Your Presentation Impact & ResultsEpisode 362: Integrating Thought Leadership and Lead Generation in Your Signature Talk with Danielle Hayden Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

If your marketing feels like it’s working harder… but not necessarily working better, you’re not imagining it.In this episode, I’m joined by our lead speaking coach, Diane Diaz, for part one of a two-part series all about why your signature talk isn’t just “nice to have” - it’s actually the foundation of an effective marketing strategy.We’re seeing it everywhere: more content, more noise, more competition for attention. And yet, many women entrepreneurs and professionals are still treating their talks as an afterthought — something they dust off when a speaking opportunity pops up.That’s a missed opportunity. Your signature talk is your marketing.In our conversation, Diane and I break down why public speaking accelerates the know-like-trust factor faster than almost any other marketing channel — and how a well-designed signature talk can do the heavy lifting for you.We talk about:Why speaking creates deeper trust than social media posts, emails, or even podcasts aloneHow a single lead-generation talk brought in multiple new clients the same day — without being salesyThe difference between passive marketing (scrolling, consuming) and active engagement (participating, resonating, deciding)Why audiences are more likely to trust you when they see other people responding to your message (hello, mirror neurons)What a signature talk really is (hint: it’s not just one rigid presentation you give foreverAs you listen, I want you to start thinking about:What problem do you really solve for your clients?What does your audience think is holding them back — and what do you see that they don’t yet?Where might you be sharing information… when what your audience needs is leadership, perspective, and clarity?If that feels fuzzy (and for most people, it does), you’re not doing it wrong. This is exactly why an outside perspective — and a proven framework — makes such a difference.In the next episode, we’re diving into how to design and deliver presentations that actually convert — without awkward pitches or forced CTAs.If you’ve ever thought, “I’m speaking, but it’s not leading to clients,” part two is for you.And if you’re ready to build a signature talk that becomes the backbone of your marketing, visibility, and thought leadership, you can learn more about working with us inside the Thought Leader Academy, through a VIP Day, or at one of our in-person Orlando speaking workshops.Links:Show notes at https://www.speakingyourbrand.com/456/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our 1-day Speaking Accelerator Workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxDiane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes:Episode 453: Why Your Best Talk is the One You Give Again (and Again)Episode 396: Creating a Signature Talk that Attracts Paid Speaking Opportunities Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

What does it really take to create a keynote that inspires, connects, and builds your speaking career?In this Back Stage with Speaking Your Brand, I’m joined by three incredible women who attended our recent Master Your Message & the Stage Workshop in Orlando: Kait Richardson, Alfarena (Alfie) McGinty, and Niki Ramirez.You’ll hear:Why they decided to work on a keynote talkHow they used our Signature Talk Canvas® framework to build a clear and compelling structure for their keynoteThe challenges they faced with getting out of the expert trap and into transformational messagingWhat they learned about shifting their approach from teaching tactics to instead identifying 3 key pillars, lessons, or stages to guide their audienceWhat it was like to practice on stage with real-time coaching and supportIf you’ve been dreaming of giving a powerful keynote that grows your brand and thought leadership, join us for this behind-the-scenes conversation.Our next 1-day Speaking Workshop is on February 19, 2026, in Downtown Orlando, Florida! If you’re ready to accelerate your growth as a speaker, gain hands-on feedback, and have a lot of fun, this is your chance. Learn more and grab your spot at https://www.SpeakingYourBrand.com/orlando/. Links:Show notes at https://www.speakingyourbrand.com/455/ Video from the live show: https://youtube.com/live/jT5z9EqUjgM Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Attend our 1-day speaking workshop in Orlando: https://www.SpeakingYourBrand.com/orlando/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxKait Richardson = https://www.linkedin.com/in/kaitrichardson497/ Alfarena McGinty = https://www.linkedin.com/in/alfarena-mcginty-324619180/ Niki Ramirez = https://www.linkedin.com/in/niki-ramirez-mba-thrp-sphr-65b93710/ Related Podcast Episodes:Episode 435: From Blank Page to On Stage: What It's Like to Create and Practice a Talk in One DayEpisode 439: From Engineer to Inspiring Speaker: Finding Your Authentic Speaking Style Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

When most people hear the word policy, they immediately picture Washington, D.C., marble hallways, and people in suits arguing on TV. But as my guest today so brilliantly reminds us, policy is simply how decisions get made - and you don’t need to be a political insider to influence it.In this episode, I talk with Dr. Deborah Stine, founder of the Science and Technology Policy Academy, former Executive Director of the President’s Council of Advisors on Science and Technology in the Obama White House, and someone who has spent her career helping scientists, engineers, and health professionals turn their expertise into impact.And yes, her résumé reads like a Washington fairytale, but what makes Debbie extraordinary is how down-to-earth and practical she is. She’s spent decades working at the national level and then chose to move back to the “ground floor” of change—state and local work—where impact shows up fast and in real lives.Debbie and I talk about:Why most experts accidentally sabotage their own influenceHer 4E Framework for better decision-makingHow to translate complex, jargon-heavy research into something the public—and policymakers—actually understandWhy state and local advocacy can be even more powerful than federal workHow to work with people who disagree with youA surprising turn into AI—and how Debbie used my Automate & Amplify program to keep her content going while traveling the worldThis conversation is a powerful reminder that your voice matters, especially when you pair your expertise with a compelling story and a clear message.About My Guest: Dr. Deborah Stine is the founder of the Science and Technology Policy Academy, where she helps scientists, engineers, and health professionals translate what they know into policies that improve people’s lives. Deborah has worked with the National Academies of Sciences, Engineering, and Medicine, at the Congressional Research Service, and was the Executive Director of the President’s Council of Advisors on Science and Technology in the Obama White House. She was also Professor of the Practice, Engineering and Public Policy at Carnegie Mellon University. Deborah is also the author of From Expertise to Impact, which is all about how experts can communicate in a way that truly influences public decision-making. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/454/ Deborah’s website: https://scitechpolicyacademy.com/ Listen to my Confident Speaker companion podcast = https://confidentspeaker.transistor.fm/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in the Automate & Amplify with AI course: https://www.speakingyourbrand.com/ai/ Apply for our Thought Leader Academy = https://www.speakingyourbrand.com/academy/ Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxDeborah Stine = https://www.linkedin.com/in/deborah-stine/ Related Podcast Episodes:Episode 411: Reframing Public Speaking: From Elite Skill to Everyday Power with Dr. Karen CorbinEpisode 406: Authenticity and Owning Your Story as Women with a Public Voice with Jennifer Adams and Sarah HenryEpisode 384: How to Tackle a Big Global Issue in Your Thought Leadership and Talks with Dr. Neha Pathak Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

Worried that giving the same talk more than once would box you in - or worse, bore you to tears?I’ve been there. And if you’re a builder-of-slides-at-heart like me, the idea of sticking to one signature talk can feel a little… constraining.But here’s the truth: the talk you give again (and again and again) is the one that becomes unforgettable - for you and your audience.In this episode, I’m joined by Thought Leader Academy graduate Kelly Mallery, who proves exactly that. Kelly works in the continuous improvement and lean space, and she discovered that honing one powerful talk didn’t limit her creativity, it amplified it. And it opened doors.We talk about how she’s evolved her talk, why a transformer toy has become part of her on-stage brand (yes, really), and how she learned to adapt the same content for both 20-minute and 60-minute speaking slots without losing impact.Whether you’re speaking to industry peers, corporate audiences, or groups who’ve never heard of your topic before, what Kelly shares will help you rethink how reusable and scalable your signature talk can be.Kelly and I talk about:Why one signature talk can actually increase your impact, confidence, and clarityHow Kelly transformed her message by introducing her “Resistobots” (inspired by her love of Transformers)The power of refining the same talk through multiple deliveriesWhat changes—and what stays the same—when adapting a talk from 20 minutes to 60 minutesHow your ideal audience and your buyer can be two different people, and why it mattersThe importance of opening strong and closing with purpose (no rushing just to “get to the content”!)Why props, stories, and frameworks make your message stick—and lead to more speaking invitesLinks:Show notes at https://www.speakingyourbrand.com/453/ Kelly’s website: https://www.kellymallery.com/ Watch Kelly deliver a 10-minute version of her signature talk = https://www.youtube.com/live/4ytvyFXfGU0?si=BH8Z-8qt8Npt2XWuDiscover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxKelly Mallery (guest) = https://www.linkedin.com/in/kelly-mallery-coaching/ Related Podcast Episodes:Episode 345: Elevate Your Audience Engagement Skills with These Proven Strategies with Katie AndersonEpisode 355: What a Signature Talk Is and What It Should be Doing for YouEpisode 354: Finding and Developing Your Big I.D.E.A.Episode 440: No Need to Start from Scratch: Repurpose Your Signature Talk for Different Topics and Audiences Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable