Monday Morning Radio

Bestselling author Michael Lewis has spent decades practicing the habits of the sharpest business thinkers: questioning assumptions, navigating past blind spots, and revealing why conventional wisdom so often leads smart people astray. Lewis is the author of a remarkable run of business bestsellers, including Liar's Poker, Moneyball, Flash Boys, The Big Short, Boomerang, The Undoing Project, and Going Infinite. Both Moneyball and The Big Short were made into Oscar Best Picture-nominated films, as was The Blind Side, another of Lewis's non-fiction classics.  In this exclusive episode of Monday Morning Radio, Lewis reflects on why true success derives from taking the long view rather than aiming for quick results, and how doing the hard, unglamorous work others avoid can create an outsized, enduring advantage.  Lewis's conversation with founding Monday Morning Radio host Dean Rotbart was recorded when the author was honored as a Business News Visionary. While the interview dates back several years, in this abridged version of their talk, the insights Lewis shares are strikingly current — offering inspired ideas that apply to entrepreneurs, executives, and business owners navigating uncertainty, disruption, and change today. [Michael Lewis will be featured in All You Can Eat Business Wisdom: Second Helpings, coming in April 2026. The anthology is the sequel of co-host Maxwell Rotbart's award winning first edition, All You Can Eat Business Wisdom: A Monday Morning Radio Anthology of Actionable Advice.] Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo Credit: Tabitha Soren Posted: January 19, 2026 Monday Morning Run Time: 49:22 Episode: 14.33 The Great Writers Series from Roy H. Williams: YouTube Shorts HemingwayTalks About Pamplona

Many entrepreneurs and business owners know how to make money. Far fewer truly understand how to protect it, manage it wisely, and plan for the long arc of life once the hard work of earning is done. Jeffrey Panik is a U.S. Army veteran and a certified financial planner with more than 25 years of experience helping individuals, families, and business owners clarify complex financial decisions. He is the founder of Balance Wealth Partners and the author of two practical, plain-spoken books, one with a focus on young adults who are just starting out and the other on those individuals who are approaching retirement. Your Future Is Now: A Guide to Mastering Your Finances and Independence Your Future Is Now: Your Blueprint for Solving Your Retirement Puzzle Rather than offering one-size-fits-all prescriptions, Jeff shares his emphasis on individualized planning, long-term thinking, and the importance of communication — between spouses, across generations, and with trusted advisors. Drawing on both professional experience and personal history, he challenges common assumptions about financial planning and retirement readiness. Jeff's bottom line can be summarized in six words: clarity today can prevent regret tomorrow. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Jeffrey Panik, Balance Wealth PartnersPosted: January 12, 2026 Monday Morning Run Time: 39:02 Episode: 14.32 POPULAR EPISODES: Sweet Success: How Two First-Timers Revitalized a 110-Year-Old Chocolate Brand Discover the Unlimited Power of Mastering Intentions: How You Can Transform Your Professional and Personal Life Stop Your Brain from Sabotaging Your Success and Happiness

Monica Ballard knows why so many marketing campaigns fail. It's not for lack of clever slogans, talented spokespeople, or catchy jingles. Surprisingly, the cause is trying to project "perfection" rather than authenticity, which includes acknowledging the struggles and risks inherent in running a business. Monica is a veteran marketing strategist, storyteller, and one of the elite Wizard of Ads Partners. Drawing on her background in theater, radio, and live performance, Monica explains why empathy and emotional honesty create bonds with customers and prospects that no discount or gimmick ever could. Being real isn't a liability, Monica assures — it's a decisive competitive advantage. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Monica Ballard, Wizard of AdsPosted: January 5, 2026 Monday Morning Run Time: One Hour, Six Minutes Episode: 14.31 Hear From Other Featured Wizard of Ads Partners: How Vi Wickam's Strategic Focus Delivers Extraordinary Results Mick Torbay Will Change the Way You Think About Marketing Forever Johnny Molson, a Marketing Maestro, on the Two Words That Transform Branding Steve Semple: Strategies to Rev Your Advertising and Marketing Campaigns

Ruben Gonzalez, four-time record-holding Olympian, bestselling author, and sought-after keynote speaker, returns to Monday Morning Radio for a wide-ranging, deeply practical conversation about perseverance, belief, and the wisdom of following proven leaders. Ruben's story is anything but conventional. He didn't begin competing at an elite level until his mid-20s, and has never used his lack of natural athleticism as an excuse for falling short. His career — on the luge track and beyond — has been built on desire, discipline, and a stubborn refusal to quit. Now in his 60s, he offers practical strategies for building courage through small daily choices, managing risk intelligently rather than avoiding it, and reframing success not as medals or riches, but as significance — the impact you have on others. As always, this episode draws out insights that go beyond inspiration, focusing on actionable steps every listener can take to compete at their highest level — in sports, business, and life. [More details on Cafe Olympia Coaching are available here.] Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Ruben GonzalezPosted: December 29, 2025 Monday Morning Run Time: 47:14 Episode: 14.30 RUBEN'S PREVIOUS APPEARANCES: Has Anyone Ever Told You That You're Too Old to Chase Your Dream? "Iron Sharpens Iron" From Benchwarmer to Olympic Record Holder and Business Champion

This week, hosts Dean and Maxwell Rotbart offer their third annual holiday treat for Monday Morning Radio listeners: a reading of the inspirational adult Yuletide tale, A Christmas Day Miracle, by Dean and Talya Rotbart. Since the book was first published in 2021, it has become a perennial holiday favorite. A Christmas Day Miracle tells the true story of one man, Riyaz Adat, on death's doorstep, his devoted wife, Margaret, and Riyaz's miraculous survival and recovery. It's a poignant reminder for people of all faiths of the wonder and power of life's unexpected blessings.  This is a once-a-year exclusive presentation you don't want to miss. A Christmas Day Miracle is available in a keepsake softcover edition on Amazon for only $9.75.  Photo: Riyaz and Margaret Adat Posted: December 22, 2025 Monday Morning Run Time: 1 Hour 30 Minutes Episode: 14.29 Other books from TJFR Press: But I Said I'm Sorry — A book for children 5-11 years old. Highly recommended by Dr. Laura Schlessinger The Boy Who Answered the Call of Kilimanjaro: The Adventures of Riyaz — Based on the true story of a Tanzanian boy who sets out on an adventure, walking with two schoolmates more than 600 miles from Dar es Salaam to Mt. Kilimanjaro. (Also available from Amazon in Spanish and French) All You Can Eat Business Wisdom: A Monday Morning Radio Anthology of Actionable Advice — Described by Kirkus Reviews as a well-mounted business self-help book that's actually helpful – and a good read, too. Perfectly Ordinary, Yet Extraordinary: Making a Meaningful Difference in the Lives of Others — An inspirational text designed to facilitate the undertaking of homegrown charitable projects. September Twelfth: An American Comeback Story — A thrilling and inspiring tale of journalistic dedication — Kirkus Reviews

David Ackert is making a list and checking it twice — but he's no Santa Claus. The gifts he brings are practical, powerful insights for professionals who want to grow their businesses and advance their careers. As co-founder and CEO of Ackert, Inc. and its subsidiary, PipelinePlus, David challenges the long-held belief that success depends on building a massive network of connections. In his view, quantity is a distraction. What truly matters is cultivating a small, carefully curated list of 9 to 30 "high-value" relationships — the people who have the greatest likelihood of helping you reach your goals. Everyone else? Send them a Christmas card. David is the author of The Short List: How to Drive Business Development by Focusing on the People Who Matter Most, an Amazon bestseller and Gold Winner of the 2025 Nonfiction Book Awards. This week on Monday Morning Radio, he explains how to identify and prioritize the relationships that matter most, how to gracefully prune an overgrown network, and how to create meaningful new connections — even with influential strangers. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: David Ackert, PipelinePlus   Posted: December 15, 2025 Monday Morning Run Time: 46:48 Episode: 14.28 POPULAR EPISODES: Mega-Bestselling Author Andrew Matthews Captures the Simple Secrets of Success and Resilience From Classroom to Boardroom: How Teacher Maria Fraietta Turned a $50 Investment into a $34 Million Juggernaut How Terry Rich Turned Elephant Dung to Gold, and How You Can Also Be a Business Alchemist

Ken Lain's father-in-law, Harold Watters, opened a garden center in semi-arid, mountainous Prescott, Arizona, in 1962. Six decades later, garden centers aren't exactly giving e-commerce companies and Big Box home improvement centers much in the way of competition, and countless brick-and-mortar retailers have gone out of business. Yet Ken, his wife, Lisa, and their daughter, McKenzie, have continued to make their third-generation family business, Waters Garden Center, bloom. Now, the Lains stand at the cusp of an ambitious expansion into new markets. This week father and daughter share the nutrient-rich business strategies that every small enterprise can use to grow its own remarkable success story.  [Ken and McKenzie Lain will be featured in All You Can Eat Business Wisdom: Second Helpings, coming in 2026. The anthology is the sequel of co-host Maxwell Rotbart's award winning first edition, All You Can Eat Business Wisdom: A Monday Morning Radio Anthology of Actionable Advice.]  Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Ken and McKenzie Lain, Watters Garden CenterPosted: December 8, 2025 Monday Morning Run Time: 58:42 Episode: 14.27 RELATED EPISODES: Cultivating Big Profits in a Small Market It Was True in 1959, It's Still True Today: An Educated Consumer Is the Best Customer Dean Guida Bootstrapped His Way to Building a Multinational Enterprise Software Company

What animal has nine brains, eight arms, three hearts, adapts rapidly, and possesses exceptional intelligence? Yes, the description applies to octopuses. But according to Stephen Wunker, managing director of New Markets Advisors, it is also an apt description of business owners and CEOs who harness artificial intelligence to transform their companies into super-high-performing organizations. Steve and his colleagues advise companies and organizations, including Microsoft, Meta, Nike, and the World Bank, on innovation strategy and capabilities. His latest book, co-authored with futurist Jonathan Brill, is AI and the Octopus Organization: Building the Superintelligent Firm. Steve, who previously was a guest on this podcast in April 2024, sees the cephalopod's decentralized decision-making, lightning-fast problem-solving, and hyper-responsive behavior as an ideal model for AI-empowered leadership. As he explains, winning with AI doesn't mean squeezing new tools into old systems. It requires leaders to rethink — even rewire — how their organizations operate so they can swim with the intelligence and adaptability of an octopus. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Stephen Wunker, New Markets AdvisorsPosted: December 1, 2025 Monday Morning Run Time: 44:44 Episode: 14.26 RELATED EPISODES: The Inspiring and Frightening Advance of Artificial Intelligence and What It Portends for Your Business Dr. Michael Lenox Explains Why Keeping Up with AI and Other Technologies is a Matter of Business Survival Raj Venkatesan is One of the Nation's Most Respected Experts on Using AI to Drive Sales

Eveline Shen, an award-winning leadership and social change strategist, is the principal at Leading Courageously, a for-profit company where she teaches her "Courageous Operating System" to help leaders of color face their challenges with courage, confidence, and strength. Previously, she spent 22 years as the executive director of Forward Together, building it into one of the country's largest multi-issue organizations led by women of color. Eveline, who goes by "Ev," helps leaders rewire the limiting patterns that hold them back — including perfectionism, imposter syndrome, and people-pleasing — and replace them with what she calls "courageous" actions. She is the author of Choosing to Lead Against the Current: The Courageous Operating System for Changemakers. Her target audience — both at Leading Courageously and for her book — is primarily mission-driven individuals and groups advocating for social change, many of whom instinctively view business leaders and entrepreneurs not as partners, but as adversaries. Yet, many of the core elements of Ev's "courageous operating system" apply universally, whether you're in the nonprofit or the for-profit world. Moreover, listeners to this episode will likely discover they have more in common with Ev and her followers than they imagined. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Eveline Shen, Leading CourageouslyPosted: November 24, 2025 Monday Morning Run Time: 39:50 Episode: 14.25 RELATED EPISODES: Stop Waiting For Someone to Anoint You a Leader, and Just Be One Two Keys to Competing with Corporate Giants: Scalable Training and Empathetic Leadership Bobby Herrera's Meteoric Rise as CEO of Populus Group Is Rooted in Life's Hardships

Sébastien Page is the Chief Investment Officer of T. Rowe Price, overseeing an astounding $500 billion of the firm's $1.79 trillion in assets — a sum on par with the market caps of Exxon Mobil, Mastercard, or Netflix. Widely acknowledged as a global investment expert, Sébastien is also a deeply informed thinker on leadership. Managing a "portfolio" of high-performing analysts, investment managers, and support staff has taught him that the traits behind exceptional investors closely mirror those behind exceptional people managers. Drawing on research across positive psychology, sports psychology, and personality science, Sébastien has written a groundbreaking book, The Psychology of Leadership, that details 18 core principles that consistently produce high-performance leaders. This week, Sébastien shares the practical behaviors, frameworks, and insights that can transform how leaders think, act, and inspire.  Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Sébastien Page, T. Rowe PricePosted: November 17, 2025 Monday Morning Run Time: 54:28 Episode: 14.24 The Sébastien Page Library The Psychology of Leadership: Timeless principles to improve your management of individuals, teams… and yourself! Beyond Diversification: What Every Investor Needs to Know About Asset Allocation  Factor Investing and Asset Allocation: A Business Cycle Perspective

Visitors to a Vi Wickam-crafted website may not immediately see what sets it apart from an ordinary e-commerce or informational site. But they feel it. They stay longer, engage more deeply, and are far more likely to become — and remain — loyal customers. A master of the digital domain, Vi is among the elite global Wizard of Ads Partners, celebrated for more than two decades of helping business owners achieve remarkable revenue growth. Whether optimizing keywords, managing pay-per-click campaigns, or reimagining a company's web presence, Vi takes a holistic approach that goes far beyond surface-level functionality. His designs and strategies are built on two essential pillars: authenticity and alignment. Authenticity, Vi says, is today's most powerful digital differentiator. Alignment ensures that wherever customers encounter your brand — in-store, through advertising, or online — they instantly recognize its voice and spirit. Every touchpoint reflects the same DNA. Vi's strategic playbook can be distilled into these central priorities: Build trust through authenticity. Infuse all of your digital marketing — and especially your website — with your unique culture and values. Be real. Be kind. And overdeliver.  Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Vi Wickam, Wizard of Ads OnlinePosted: November 10, 2025 Monday Morning Run Time: 57:10 Episode: 14.23 RELATED EPISODES: Vi Wickam is a Virtuoso at Optimizing Websites to Deliver More Leads, Sales, and Happy Customers Mick Torbay Will Change the Way You Think About Marketing Forever Johnny Molson, a Marketing Maestro, on the Two Words That Transform Branding

When Brian and Sally Krichbaum bought Gilbert Chocolates in 2012, they had zero experience making or selling candy. Brian was a seasoned automotive engineer and consultant, while Sally was a freelance writer and stay-at-home mom. What they shared was a taste for challenge — and for good chocolate. Founded in 1893 and beloved by generations of Jackson, Michigan, residents, Gilbert Chocolates was a hometown treasure in need of fresh energy. The Krichbaums took on the task of modernizing operations and expanding distribution while preserving the small-batch, Belgian-style quality that defined the brand. Their journey wasn't easy. "I thought retail would be simple," Brian admits. "It's not — selling is hard." Sally adds that learning the rhythms of retail, hiring and training staff, and mastering the art of tempering chocolate all came with a steep learning curve. Today, Gilbert Chocolates is thriving, with multiple locations, a booming e-commerce business, and budding national partnerships. For the Krichbaums, success tastes sweet — not just because of the chocolate, but because they've proven that passion, persistence, and purpose can turn even the most unlikely entrepreneurs into hometown heroes. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Brian and Sally Krichbaum, Gilbert ChocolatesPosted: November 3, 2025 Monday Morning Run Time: 57 minutes Episode: 14.22 Related Episodes: This Candy Man Can: Richard G. Ross Builds a Global Candy & Confections Empire Jack and Patti Phillips Can Teach Anyone to Show the Value of What You Do Carina Ramirez Cahan Worked with Her Husband to Build a Better Bra

Aretha Franklin sang about it. Rodney Dangerfield joked about it. And Jackie Robinson famously said, like him or not, he'd earned it. R.E.S.P.E.C.T. We are living in a period where respect is a neglected virtue — too often sacrificed in public discourse, online exchanges, and everyday interactions. Robert L. "Bob" Dilenschneider aims to change that, even if only one interaction at a time. Bob is the founder of The Dilenschneider Group, which, since October 1991, has provided strategic advice and counsel to Fortune 500 companies, professional organizations, trade associations, educational institutions, and leading families and individuals around the world. Bob's newest book, his 20th, is Respect: How to Change the World One Interaction at a Time. The book is a timely reflection on the urgent need for civility in an era of deep division. Drawing on both his life and professional experience and the wisdom of 13 admired leaders, Respect outlines five practical strategies for restoring civility and rebuilding mutual understanding. "It can feel like the world is broken," Bob acknowledges in his book. The solution, he believes, does not rest with political leaders or other highly influential individuals but with individuals, regular citizens, who can take steps to restore a culture of respectfulness. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Robert L. "Bob" Dilenschneider, The Dilenschneider GroupPosted: October 27, 2025 Monday Morning Run Time: 39:28 Episode: 14.21 Popular Books By Robert L. Dilenschneider: The Ultimate Guide to Power and Influence: Everything You Need to Know Character: Life Lessons in Courage, Integrity, and Leadership Decisions: Practical Advice from 23 Men and Women Who Shaped the World Prior Monday Morning Radio Episodes Featuring Robert L. Dilenschneider: March 2025: Lou Gehrig, Winston Churchill, and Julia Child as Professional and Personal Role Models September 2023: A Proven Formula Anyone Can Use to Obtain Power and Wield Influence December 2021: The One Defining Trait Shared Early in Adulthood By 25 of History's Heroes January 2020: PR Strategist Robert L. Dilenschneider Looks to History for Decision-Maker Role Models

Blanchard* trains more than 150,000 people annually in 30 countries. The firm's founder, Ken Blanchard, is one of the all-time outstanding leadership and management experts. His books, including most notably The One Minute Manager, have sold more than 28 million copies. That's what pretty much everyone knows. However, in her new biography, Catch People Doing Things Right: How Ken Blanchard Changed the Way the World Leads, veteran book editor and author Martha C. Lawrence reveals a side of Blanchard that few people outside of his immediate circle know — an exceptionally kind and generous man of deep conviction who had to overcome numerous hardships and setbacks to achieve his global stature. Martha has worked closely with Blanchard for more than two decades, following stints at Simon & Schuster and Harcourt Publishers, where she edited hundreds of books.  Catch People Doing Things Right delivers an inspiring roadmap for anyone seeking to lead with both results and relationships in mind. Blanchard, who is now 86 years old, has been a guest on Monday Morning Radio twice, in 2019 and 2022. *Formerly The Ken Blanchard Companies Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Martha C. Lawrence, Catch People Doing Things RightPosted: October 20, 2025 Monday Morning Run Time: 48:23 Episode: 14.20 Popular Books By Ken Blanchard: The Secret: What Great Leaders Know and Do Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust  The Simple Truths of Service: Inspired by Johnny the Bagger The New One Minute Manager: A Timeless Guide to Effective Leadership, Stress Reduction, and Success in a Rapidly Changing Workplace Martha Lawrence's Mystery Novels Include: Murder in Scorpio The Cold Heart of Capricorn Ashes of Aries

In his new book, 100 Best Books for Work and Life: What They Say, Why They Matter, and How They Can Help You, author and publisher Todd Sattersten distills decades of reading, publishing, and advising authors into a carefully curated list of self-improvement titles. Unlike typical summaries or "listicles," 100 Best Books for Work and Life dives deeper, offering practical guidance on why each selection matters and how readers can apply its lessons today. Todd's recommendations include well-known volumes and far less-well-known titles. And you might be surprised at which books he decided to leave out.  Divided into 25 chapters, each featuring three to five books, Todd covers topics such as Purpose, Relationships, Teams, Mindfulness, and Influence. One of the most striking aspects of Todd's approach is his belief that professional development cannot be separated from personal growth. A book on building better relationships, for instance, is just as valuable at home as it is in the office.  Todd is the publisher of Bard Press, the boutique publishing house — founded by the incomparable Ray Bard — best known for business classics such as The One Thing by Gary Keller and Jay Papasan and Jeffrey Gitomer's Little Red Book of Selling.  Since taking the reins in 2021, Todd has continued Bard's tradition of releasing one (sometimes two) carefully chosen books each year. His expertise bridges both the editorial and business sides of publishing, giving him a unique vantage point on what makes a book impactful. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Todd Sattersten, Bard Press Posted: October 13, 2025 Monday Morning Run Time: 42:20 Episode: 14.19 RECOMMENDED BARD PRESS BOOKS: Give to Grow: Invest in Relationships to Build your Business and Career When Everyone Leads the Toughest Challenges Get Seen and Solved The Gift of Struggle: Life-Changing Lessons About Leading Fired Up! Selling: Great Quotes to Inspire, Energize, Succeed The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires

It's raining, it's pouring, what vital business intelligence are you ignoring? The next explosive area of business opportunity and risk may well be weather forecasting.  The opportunity will accrue to those owners and entrepreneurs who understand that a new era of meteorology has dawned and view weather forecasting as an inextricable form of business intelligence. The risk is that myopic executives may cling to the mistaken notion that weather forecasts — "notoriously inaccurate" — are only about what to wear, how the morning commute might be impacted, and if they should bring along an umbrella when the go outside. In his new book, Cloud Warriors: Deadly Storms, Climate Chaos―and the Pioneers Creating a Revolution in Weather Forecasting, veteran journalist Thomas E. "Tom" Weber debunks two prevalent myths: 1.) That weather forecasts are frequently way off, and 2.) That the weather doesn't have an impact on almost every company, directly or indirectly. Tom is the former executive editor at TIME who oversaw the magazine's cover stories and feature journalism. Earlier in his career, he served as a technology reporter, columnist, and bureau chief at The Wall Street Journal. Powered by artificial intelligence, machine learning, and the internet of things, weather forecasting — even micro forecasts confined to small geographic areas — has become vastly more accurate. Importantly, better forecasting saves lives by correctly predicting threatening hurricanes, tornadoes, wildfires, and floods well in advance and preventing catastrophic damage to vital infrastructure. Savvy companies — big and small — are already investing in weather intelligence, and the imperative for those who have yet to get on board will only grow in the years ahead. [Be sure to visit Tom Weber's website here.] Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Thomas E. Weber, Cloud Warriors: Deadly Storms, Climate Chaos―and the Pioneers Creating a Revolution in Weather ForecastingPosted: October 6,, 2025 Monday Morning Run Time: 1 hour and 3 minutes Episode: 14.18 POPULAR EPISODES: Bulk Up Your Business Muscles with These Proven Retail Strategies Discover the Unlimited Power of Mastering Intentions: How You Can Transform Your Professional and Personal Life Marcy Syms Shares the Legacy and Lessons of Her Family's Pioneering Fashion Chain

Most business owners obsess over driving more traffic to their websites. But as Brian Schmitt, CEO of Surefoot and a returning guest, explains, the fastest and most efficient way to grow profits is by converting more of the website visitors that companies already attract into paying customers. Surefoot is a data-driven conversion rate optimization agency for e-commerce brands and a leading authority on controlled consumer experiments — also known as A/B testing.  By testing version 'A' of a webpage against version 'B,' Surefoot pinpoints which design, headline, graphic, or call-to-action wins more customers. Surefoot's signature methodology is what it calls the "Revenue Friction Roadmap," a structured way to uncover what potential customers are thinking but not saying out loud. While most optimization experts aim for a 20–25% bump, Brian's clients often see nearly double that impact: a 40–44% increase in sales from existing site visitors. Even minor tweaks, Brian explained — backed by hard data — can deliver game-changing results. On this week's episode, Brian shares actionable steps that any business owner can implement to turn more of their website visitors into loyal customers. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Brian Schmitt, Surefoot Posted: September 29, 2025 Monday Morning Run Time: 52:45 Episode: 14.17 RELATED EPISODES: Nine Out of Ten New Online Retailers Never Make Their First Sale UX is the Most Powerful Differentiator in Today's Highly Competitive Business World Yes, She is Crazy — Crazy Like a Fox, Helping Online Brands Achieve Impressive Results

Karen Elliott House was awarded the Pulitzer Prize for international reporting for her coverage of the Middle East. Arguably, she knows more about the region, and Saudi Arabia in particular, than any other active journalist or author.  For her latest book, Why Saudi Arabia's Crown Prince Mohammed bin Salman Matters to the World, Karen conducted more than half a dozen in-depth interviews with the 40-year-old Saudi Crown Prince, known universally as "MBS." For global business owners and executives, the dramatic Saudi transformation over the past decade, spearheaded by MBS, presents both promise and peril: vast opportunities for investment and growth but also political and legal risks that demand careful navigation. The pace of change under MBS has astonished even veteran observers like Karen, who has traveled to the kingdom more than 45 times since the late 1970s. Today, Saudi women can drive, hold jobs across industries, and participate openly in public life. Entertainment venues — from concerts to theme parks — are thriving. Restaurants that once erected wooden partitions to shield women from the public now bustle with mixed crowds. Karen compares his confidence and determination to that of Jack Welch at General Electric or Lee Kuan Yew, a founding father of modern Singapore. Like them, MBS is willing to make unpopular decisions in pursuit of national transformation. Whether his reforms endure, she cautions, depends on two factors: keeping the economy growing and avoiding foreign policy missteps that could unite his enemies. With a half-century potentially ahead of him as the next Saudi King, Mohammed bin Salman will be an unavoidable force in global politics and business. As Karen puts it, Americans must move beyond old stereotypes and reckon with the kingdom as it is — complex, evolving, and essential. Purchase Your Copies of Karen's Insightful Books on Saudi Arabia: The Man Who Would Be King: Mohammed bin Salman and the Transformation of Saudi Arabia On Saudi Arabia: Its People, Past, Religion, Fault Lines - and Future Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Karen Elliott House Posted: September 22, 2025 Monday Morning Run Time: 57:20 Episode: 14.16

Mike Kelly, a veteran of senior leadership roles at Michelin and Macy's, now coaches business owners and managers through his advisory, Right Path Enterprises. His mission: to help leaders guide their organizations more effectively by first learning to lead themselves. Unlike many experts, Mike believes that genuine influence begins with leading yourself. Investing in personal growth pays dividends at work, at home, and in the community, he says. Mike is the author of Leaderfluence: Secrets of Leadership Essential to Effectively Leading Yourself and Positively Influencing Others. Among the topics Mike discusses on this week's episode are when to trust the data over your own instinct, how to keep top talent without paying more than you can afford, and why you should encourage your employees to take risks at work. Mike also outlines seven priorities that will enable leaders to look back with confidence, knowing they stayed aligned with what matters most to them. His approach delivers a double benefit: leaders grow as individuals while becoming more effective and inspiring managers. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Mike Kelly,  Right Path EnterprisesPosted: September 15, 2025 Monday Morning Run Time: 48:378 Episode: 14.15 POPULAR EPISODES: Authors Ken Blanchard and Randy Conley Offer 52 Ways to Bolster Employee Satisfaction and Productivity The Enduring Ability of "The Power of Habit" and "Smarter Faster Better" to Improve Your Life Bestselling Author Joanne Lipman Shares Her Formula for Professional and Personal Reinvention

Mick Torbay has a simple verdict on most advertising campaigns: they don't work. "Most ads are rubbish," he declares. "They accomplish nothing, they waste people's time, and they waste peoples' money. When the commercial break comes on, people stand up and go to the bathroom or turn the volume down." It's harsh, but accurate nonetheless. Ads created by Mick, on the other hand, are the kind that inspire listeners and viewers to turn up the volume, talk about the spots with family and friends, and remain lodged in their brains until they morph into paying customers. Mick, a wildly successful maverick marketer and one of the elite Wizard of Ads partners, is the rare expert who knows — and can explain — why some ads succeed spectacularly while most crash and burn. And he knows who most often is to blame. Brace yourself, as Mick shares his bold ideas and imaginative strategies that lead to long-lasting customer loyalty. If you're tired of throwing away money on ads that don't work, this is the episode you can't afford to miss. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Mick Torbay, Wizard of Ads  Posted: September 8, 2025 Monday Morning Run Time: 52:50 Episode: 14.14 RELATED EPISODES: Johnny Molson, a Marketing Maestro, on the Two Words That Transform Branding 'Semple' Strategies to Rev Your Advertising and Marketing Campaigns Two Living Legends of Marketing Offer You Actionable Tips for Success