DPC Life: Direct Primary Care Podcast

In Part 2 of our conversation with Dr. Ruth Solomon, we walks her through the marketing side: naming and describing her ideal patient in real detail, keeping one core message instead of a scattered feed, batch filming content, finding local podcasts, and the case for hosting one of her own.How do you describe your ideal patient so she recognizes herself?Why is it okay to say the same thing over and over on social media?How do you record content that sounds natural instead of memorized?Why should a new practice consider starting its own local podcast?🎧 Haven't listened to Part 1 yet?Listen to Part 1 here:📖 Want the full conversation?Full show notes and transcript: https://dpclife.com/post/58-ruth-solomon🎁 Free Direct Primary Care ResourcesExplore free resources for physicians getting started with Direct Primary Care:https://dpclife.com/startJoin the DPC Life Community: https://dpclife.com/clubIs your DPC practice reaching its full potential?Take the free, 2-minute Quick Practice Audit from Harmony Ops to identify opportunities to improve your practice systems, patient acquisition, and growth.Take the Quick Practice Audit here: https://24-7-bot.harmonyopsfordpc.com/audit💬 Enjoy This Episode?Follow the DPC Life Podcast on your favorite podcast platform.Leave a review or comment. It helps other Direct Primary Care physicians discover the show.Share this episode with a physician who may find Dr. Solomon's story helpful.Connect with DPC LifeWebsite: https://dpclife.comInstagram: https://www.instagram.com/dpclife/Facebook: https://www.facebook.com/dpclifeLinkedIn: https://www.linkedin.com/showcase/dpc-life-podcastYouTube: https://youtube.com/@thedpclifepodcastConnect with Anne: https://www.linkedin.com/in/anne-gonzalez-dpc/Follow the show and join the DPC Life Community: https://dpclife.com

What do you do when you're six months into a Direct Primary Care practice, doing all the right things, and the patients still aren't coming fast enough? Dr. Ruth Solomon opened April MD Direct Primary Care in Babylon, New York after more than a decade in the traditional system, an hour-and-a-half commute to the Bronx, and the kind of burnout that had her dreading work every morning.She found Direct Primary Care while researching ways to leave clinical medicine altogether. Now she is six months in, charging a flat $149 a month, adding one or two patients a month, and doing the groundwork: social media, networking events, pop-ups at gyms and Pilates studios, a library program, and a podcast appearance. The return has not matched the effort yet, and she is honest about how personally that lands.So Dr. Anne Gonzalez turned this one into a working session. They dig into why comparison to other practices is misleading, how to define an ideal patient specifically enough that she actually recognizes herself, how to follow up with a referral network, and how to make social media sound like a real person instead of a script.IN THIS EPISODEWhy is it misleading to compare your patient numbers to other Direct Primary Care practices?How do you set your membership price when there are almost no Direct Primary Care practices near you?What do you say to someone who says "but I already have health insurance"?How do you define your ideal patient specifically enough for your marketing to work?How do you build and follow up with a referral network as a new practice?Why does in-person networking convert better than social media?How do you make social media sound like you instead of a script?If you're a physician in your first year of Direct Primary Care and wondering whether slow growth means something is wrong with you, this conversation is one you'll want to hear.About Dr. Ruth SolomonDr. Ruth Solomon is a family medicine physician and the founder of April MD Direct Primary Care in Babylon, New York. She finished residency over 10 years ago, trained in Pennsylvania, and spent her career practicing in the Bronx before burnout and the pandemic pushed her to look for another way to practice. She opened her Direct Primary Care practice six months ago with a flat $149 per month membership, 30-minute appointments, and a focus on education and trust. Most of her patients are uninsured and could not afford a marketplace plan.Website: https://aprilmd.com/Email: [email protected]: https://www.instagram.com/aprilmdli/Facebook: https://www.facebook.com/aprilmdli LinkedIn: https://www.linkedin.com/company/aprilmdli/Full show notes and transcript: https://dpclife.com/post/58-ruth-solomonFollow the show and join the DPC Life Community: https://dpclife.comDirect Primary Care resources: https://dpclife.com/startENJOY THIS EPISODE?Leave us a review on Apple Podcasts or Spotify. It genuinely helps other Direct Primary Care physicians find the show.Share with any physician who is working on their messaging or thinking about a practice without a brick and mortar office.Subscribe so you do not miss the next episode.Is your DPC practice reaching its full potential?Take the free, 2-minute Quick Practice Audit from Harmony Ops to identify opportunities to improve your practice systems, patient acquisition, and growth.Take the Quick Practice Audit here: https://24-7-bot.harmonyopsfordpc.com/auditConnect with DPC LifeWebsite: https://dpclife.comInstagram: https://www.instagram.com/dpclife/Facebook: https://www.facebook.com/dpclifeLinkedIn: https://www.linkedin.com/showcase/dpc-life-podcastYouTube: https://youtube.com/@thedpclifepodcastConnect with Anne: https://www.linkedin.com/in/anne-gonzalez-dpc/Follow the show and join the DPC Life Community: https://dpclife.com

In Part 2 of our conversation with Dr. Janeeka Benoit, we get into the marketing side: why the copy she paid for did not sound like her, how she nurtures leads from her free body composition quiz, what she does with every business card she collects, and how a business coach helped her work through the mind drama that was holding her back.Why should you write your own messaging instead of outsourcing it?How do you nurture leads who are not ready to join yet?What system should you use to follow up after networking events?How do you get past the thoughts telling you you're not good enough?🎧 Haven't listened to Part 1 yet?Listen to Part 1 here:📖 Want the full conversation?Full show notes and transcript: https://dpclife.com/post/57-janeeka-benoit 🎁 Free Direct Primary Care ResourcesExplore free resources for physicians getting started with Direct Primary Care:https://dpclife.com/startJoin the DPC Life Community: https://dpclife.com/clubIs your DPC practice reaching its full potential?Take the free, 2-minute Quick Practice Audit from Harmony Ops to identify opportunities to improve your practice systems, patient acquisition, and growth.Take the Quick Practice Audit here: https://24-7-bot.harmonyopsfordpc.com/audit💬 Enjoy This Episode?Follow the DPC Life Podcast on your favorite podcast platform.Leave a review or comment. It helps other Direct Primary Care physicians discover the show.Share this episode with a physician who may find Dr. Benoit's story helpful.Connect with DPC LifeWebsite: https://dpclife.comInstagram: https://www.instagram.com/dpclife/Facebook: https://www.facebook.com/dpclifeLinkedIn: https://www.linkedin.com/showcase/dpc-life-podcastYouTube: https://youtube.com/@thedpclifepodcastConnect with Anne: https://www.linkedin.com/in/anne-gonzalez-dpc/Follow the show and join the DPC Life Community: https://dpclife.com

What happens when you stop taking the lower rate and start setting your own? Dr. Janeeka Benoit is an internal medicine and sports medicine board, based in Murfreesboro, Tennessee, and running a fully telehealth practice called Invessel. She got there by way of locums work, three months at a time away from home, with rates that kept dropping no matter how hard she negotiated.Her fiance asked the obvious question: why not start your own practice? She already did telehealth, so she built hers without a brick and mortar. Today she is licensed in 12 states, though most of her patients come from her own community, and she works with high-achieving women navigating midlife and metabolic health.In this conversation with Dr. Anne Gonzalez, she gets specific about the parts most physicians skip: how to network without a clinic, how to ask for referrals even when you think the answer is no, why she scrapped the copy she paid a marketing company to write, and the mind drama that nearly kept her from launching at all.IN THIS EPISODEHow do you start a telehealth practice without a brick and mortar office?How do you find patients locally when your practice is fully virtual?How do you ask for referrals, and who should you be asking?Why did hiring a marketing company not work, and what did she do instead?How do you handle imposter syndrome when you are starting a practice?What do you actually do with the business cards you collect at networking events?If you're a physician thinking about telehealth, figuring out your messaging, or stuck on who you are to be doing this at all, this conversation is one you'll want to hear.About Dr. Janeeka BenoitDr. Janeeka Benoit is an internal medicine physician and fellowship-trained sports medicine physician in Murfreesboro, Tennessee, and the founder of Invessel, a fully telehealth practice focused on metabolic health for high-achieving women in midlife. The name stands for invest in vessel, meaning your mind, body, and spirit. She graduated in 2021, worked as a locums physician in primary care, sports medicine, and hospitalist medicine, and is licensed in 12 states. She is currently pursuing obesity medicine certification and also does sports medicine telehealth.Website: https://invesselhealth.com/Instagram: https://www.instagram.com/drjaneekabenoit_doFB: https://www.facebook.com/profile.php?id=100071327050707TikTok: https://www.tiktok.com/@drjaneekabenoit_doFull show notes and transcript: https://dpclife.com/post/57-janeeka-benoit Follow the show and join the DPC Life Community: https://dpclife.comDirect Primary Care resources: https://dpclife.com/startENJOY THIS EPISODE?Leave us a review on Apple Podcasts or Spotify. It genuinely helps other Direct Primary Care physicians find the show.Share with any physician who is working on their messaging or thinking about a practice without a brick and mortar office.Subscribe so you do not miss the next episode.Is your DPC practice reaching its full potential?Take the free, 2-minute Quick Practice Audit from Harmony Ops to identify opportunities to improve your practice systems, patient acquisition, and growth.Take the Quick Practice Audit here: https://24-7-bot.harmonyopsfordpc.com/auditConnect with DPC LifeWebsite: https://dpclife.comInstagram: https://www.instagram.com/dpclife/Facebook: https://www.facebook.com/dpclifeLinkedIn: https://www.linkedin.com/showcase/dpc-life-podcastYouTube: https://youtube.com/@thedpclifepodcastConnect with Anne: https://www.linkedin.com/in/anne-gonzalez-dpc/Follow the show and join the DPC Life Community: https://dpclife.com

In Part 2 of our conversation with Dr. Christina Long, we get into the operations behind a cash-based telehealth practice: the EHR that was not built for compound pharmacies, the rules on shipping and administering compounded medications, how she prices her annual membership, and what she would tell a physician starting telehealth today.Why do most EHRs struggle with compound pharmacy prescribing?What are the rules for 503A and 503B compounded medications?How do you price a concierge membership when online competitors charge $100 a month?What are the first steps to starting your own telehealth practice?🎧 Haven't listened to Part 1 yet?Listen to Part 1 here:📖 Want the full conversation?Read the full show notes and transcript here:https://dpclife.com/post/episode56-christina-long-telehealthFollow the show and join the DPC Life Community: dpclife.comDirect Primary Care resources: https://dpclife.com/startPractice Audit: https://24-7-bot.harmonyopsfordpc.com/audit🚀 Pre-launch or in your first year of Direct Primary Care?The Early Practice Plan is the Harmony Ops program I built for physicians who are still figuring out the systems, the messaging, and the day-to-day of running a new practice. You get operations, patient flow, CRM, and the marketing foundation that carries you through year one. $99 per 28 days for your first three billing cycles, then $349/cycle.New to Direct Primary Care or just getting started? Check out the Early Practice Plan.👉 https://bot.harmonyopsfordpc.com/earlypp-pageConnect with DPC LifeWebsite: ⁠https://dpclife.com⁠Instagram: ⁠https://www.instagram.com/dpclife/⁠Facebook: ⁠https://www.facebook.com/dpclife⁠LinkedIn: ⁠https://www.linkedin.com/showcase/dpc-life-podcast⁠YouTube: ⁠https://youtube.com/@thedpclifepodcast⁠Connect with Anne: ⁠https://www.linkedin.com/in/anne-gonzalez-dpc/⁠Follow the show and join the DPC Life Community: ⁠https://dpclife.com/club⁠