Raise Your Visibility Online – LinkedIn, Video & B2B Marketing for Professionals

Today's conversation is all about the thrilling intersection of AI and entrepreneurship, featuring the dynamic Mike Russell, a prominent voice in the B2B space. We delve into the rapid evolution of AI tools and how they can empower business owners to optimize their operations, making complex tasks simpler and more efficient. Mike shares his insights on using AI effectively, including how to avoid the common pitfalls of getting lost in the tech rabbit hole. We also touch on the upcoming B2B Content Live event in Belfast, where attendees can expect to learn about cutting-edge strategies and connect with like-minded professionals. Join us as we unpack these exciting developments and share a few laughs along the way! Raise Your Visibility Online is all about empowering B2B companies and entrepreneurs to harness the power of LinkedIn and video in their marketing strategies. In this episode, Louise Brogan welcomes Mike Russell, a LinkedIn expert and dynamic speaker, to discuss the ever-evolving landscape of AI and its impact on content creation and marketing. Mike shares his insights on the latest AI tools and trends that businesses can leverage to enhance their visibility and reach. He highlights the importance of adaptability in the face of rapid technological changes, emphasizing that marketers need to stay ahead of the curve to maintain their competitive edge. The conversation dives deep into actionable strategies and real-world applications, making it clear that the future of marketing lies in the intersection of technology and creativity. One of the key takeaways from this episode is the need for businesses to embrace AI as an integral part of their marketing efforts. Mike discusses his experience in using various AI models, including Claude and Gemini, to streamline processes and improve productivity. He outlines how these tools can help marketers generate high-quality content, optimize their campaigns, and ultimately drive better results. Louise and Mike also touch on the importance of community and connection in the digital age, advocating for a balanced approach that combines technology with genuine human interaction. As they look towards the B2B Content Live event in October, the duo emphasizes the value of networking and learning from industry experts, encouraging listeners to engage actively in their professional communities. In a humorous exchange, Mike's excitement for the upcoming event shines through as he reflects on the unpredictable nature of AI discussions. Both speakers acknowledge that the landscape is constantly changing, making it essential for marketers to remain flexible and prepared for new developments. With a blend of insightful commentary and light-hearted banter, this episode not only educates listeners about the latest trends but also inspires them to take action and elevate their online presence. If you're looking to enhance your business visibility and connect with like-minded professionals, this episode is a must-listen!Takeaways:Louise Brogan emphasizes the power of leveraging LinkedIn and video for B2B success in business.Mike Russell shares his insights on adapting to rapidly changing AI technologies for effective presentations.The podcast discusses the importance of human connection in the face of advancing AI tools and automation.Listeners are encouraged to explore various AI tools, including Perplexity and Claude, for optimizing their work processes.The conversation highlights the balance between using AI for productivity while maintaining the value of human creativity.li...

Write your blog, and then repurpose it properly onto LinkedIn.The truth is, it’s not the quality of your content that’s the issue; it’s where you're sharing it. In this episode, we’ll show you how to repurpose your existing blog content into engaging LinkedIn posts that can reach thousands of potential clients. We’ll delve into the specifics of leveraging LinkedIn's unique platform to amplify your visibility and authority, ensuring that your hard-earned insights don’t go unnoticed. So, let’s get ready to elevate your content game and turn those hidden gems into visible leads! Transforming your blog into a LinkedIn lead magnet is not just an option; it's a necessity for savvy B2B marketers looking to maximize their reach and effectiveness. We've all been there – pouring hours into a blog post, crafting the perfect piece filled with insights, only to publish it and watch as it garners a mere handful of views. The reality is that while your blog is a treasure trove of knowledge, it often goes unnoticed, buried on your website where potential clients aren’t looking. This episode dives deep into the art of repurposing blog content for LinkedIn, revealing how to turn those hidden gems into powerful lead generation tools. We discuss the importance of understanding where your audience hangs out and how LinkedIn serves as a discovery engine for B2B professionals. Instead of letting your blog content languish in obscurity, we guide you on how to strategically share insights from your articles in a way that resonates with LinkedIn users. It’s not enough to simply link back to your blog; you need to create engaging, native content that prompts conversations. By the end of our chat, you'll have actionable strategies to amplify your reach, attract high-value leads, and see a real return on investment for your content. Get ready to shift your mindset and transform your blog into a lead generation powerhouse! We also tackle common pitfalls that many B2B marketers face, such as underutilizing their blog content or failing to engage with their audience directly on LinkedIn. Our goal is to empower you to position yourself as a thought leader in your industry, leveraging the insights you’ve already created to spark meaningful conversations and connections. Let’s not let that valuable content gather dust – it’s time to get it out there and get the visibility you deserve!Takeaways:Blog posts are valuable assets; repurposing them on LinkedIn can significantly increase their visibility.LinkedIn is where B2B decision-makers are actively seeking insights and solutions, making it essential for your strategy.Transform your existing blog content into engaging LinkedIn posts to connect with more prospects.Effective content on LinkedIn is not just about sharing links; it’s about creating native posts that encourage interaction.Utilizing LinkedIn’s algorithm can amplify your reach, bringing your insights to thousands of potential clients.Repurposing content isn't just recycling; it's strategically adapting your expertise to fit the platform's audience.Links referenced in this episode:jammydigital.comCompanies mentioned in this episode:LinkedInli...

We're diving deep into the world of LinkedIn content strategies, focusing on the crucial question: should you be using newsletters, articles, or both to grow your personal or business brand?This episode unpacks the differences between these two formats, highlighting how newsletters can help you build a loyal email list that delivers your insights directly to your audience's inboxes—no algorithm fighting required!We’ll explore actionable tactics for subscriber growth, the importance of consistency in publishing, and how to optimize your content for maximum impact. Plus, we’ll discuss the power of articles as authority builders that attract inbound leads and enhance your visibility online. So, grab your notebooks—it's time to level up your LinkedIn game! In our latest episode, we tackled the age-old question: newsletters or articles?We dove deep into the nuances of LinkedIn content creation, highlighting how newsletters can be a game-changer for building a loyal audience. By subscribing, your readers welcome your insights directly into their inboxes, allowing for a more intimate and direct form of engagement. This format isn’t just about sharing updates; it’s about cultivating a relationship with your audience through consistent, high-value content that encourages ongoing interaction.We discussed strategies for crafting engaging newsletters that go beyond quick reads, incorporating detailed insights and serialized content that keeps subscribers coming back for more. Switching gears, we examined the role of articles in establishing authority and driving traffic. Unlike the personal touch of newsletters, articles are your chance to demonstrate your expertise on a broader scale. They serve as permanent content that can attract inbound leads and enhance your visibility on search engines.We shared actionable tips for optimizing article titles, structuring content effectively, and ensuring that your articles remain relevant long-term. The conversation emphasized the importance of analytics in refining your approach—tracking subscriber growth, engagement rates, and audience feedback to continually enhance your content strategy. Our conclusion? Harmonizing newsletters and articles creates a dynamic duo that propels your LinkedIn presence to new heights, allowing you to engage meaningfully with your community while also positioning yourself as a thought leader in your industry.Takeaways:Creating a LinkedIn newsletter is a powerful strategy for building an email list that you control and nurture over time.Newsletters are not just posts; they are deep dives that allow for extensive storytelling and relationship building with your audience.To boost your newsletter's subscriber base, promote it in your regular posts and ensure it delivers real value consistently.Articles on LinkedIn serve as authority builders, acting as permanent content that can attract inbound leads through search.Optimize your LinkedIn articles using relevant keywords because they rank on Google and can generate long-term traffic for your brand.Engagement is key; responding to comments and participating in discussions can significantly enhance your visibility and connection with your audience.

Today's conversation dives deep into the intriguing concept of "lost in distance," especially in relation to LinkedIn and how we communicate our messages online.Fi Marshall and I unpack the surprising reality that many marketers are not measuring their LinkedIn analytics, which leaves them in a state of uncertainty about their effectiveness. We explore how this disconnect can hinder progress and how understanding the AI algorithms behind LinkedIn can actually enhance our visibility and engagement.As we share our experiences, we emphasize the importance of clarity and intention in our messaging—starting strong and keeping the focus on what truly matters to our audience.Join us as we challenge the norm, re-evaluate our strategies, and remind ourselves that in the world of marketing, both everything and nothing has changed.Takeaways:The term 'lost in distance' emphasizes how important it is to position key topics early in your content for better AI visibility.We discussed how the marketing landscape has shifted, yet foundational principles of human connection remain unchanged.Analytics are essential for marketers, as they help us understand what content resonates and drives engagement effectively.AI can enhance marketing strategies, but it requires thoughtful prompts and planning to truly benefit from its capabilities.Links referenced in this episode:louisebrogan.com

Today, we're diving into the nitty-gritty of creating content for LinkedIn, and I've got some solid insights to share.The key takeaway?Content on LinkedIn isn’t about performing; it’s about teaching and starting conversations.If you've ever felt that creating posts is a struggle, you're not alone, and it’s probably because you’re trying to impress rather than connect.Instead of broadcasting to a crowd, think about writing for one specific person—let's call her Sarah—who needs your help. I’ll walk you through frameworks that transform your posts into engaging, helpful content that resonates with your audience, helping you break free from the overthinking trap that so often holds us back. Let's get into it!Creating content for LinkedIn can often feel like a daunting task, especially when we think we need to impress a massive audience.Louise breaks down this misconception by emphasizing that content should be about teaching, not performing. She shares her insights on how to shift our mindset from trying to entertain or impress others to genuinely helping them.By focusing on the needs of our audience—asking ourselves what they want to learn rather than how we appear—we can create more meaningful connections and conversations on LinkedIn. Louise encourages us to think of one specific person when crafting our content, which not only simplifies the process but also makes it more relatable and impactful.This approach not only alleviates the pressure of needing to be perfect but also fosters genuine interactions that can lead to business opportunities. Throughout the episode, Louise introduces several frameworks for content creation that center around teaching and sharing valuable insights.These frameworks include the Lesson Post, the Process Post, and the Mistake Post, each designed to help us articulate our experiences and knowledge in ways that are beneficial to our audience.By sharing our lessons learned, actionable processes, and even our mistakes, we not only establish credibility but also create content that resonates with others. Ultimately, Louise's message is clear: the key to engaging content lies in our willingness to share knowledge and experiences that can genuinely help others, rather than performing for likes and validation.Takeaways:In today's episode, we discussed how creating content on LinkedIn should focus on teaching instead of performing, which can help alleviate the pressure many feel when sharing their insights.Instead of aiming to reach a large audience, we should concentrate on starting meaningful conversations with one person at a time to foster genuine connections.By addressing the specific needs and questions of our audience, we can create content that is not only relatable but also provides real value to our network.I shared several content frameworks that can guide you through creating engaging posts, such as lesson posts, process posts, mistake posts, and observation posts, each serving a unique purpose.One of the biggest barriers to posting on LinkedIn is overthinking; instead of questioning the quality of our content, we should focus on whether it helps someone in need.Lastly, I emphasized that our goal should be to help others through our content, making it a conversation rather than a performance, which is key to building a strong online presence.Links referenced in this episode:

This week, we’re diving into the fascinating shift happening in the online course industry, spotlighting Amy Porterfield's recent decision to close her Digital Course Academy. As we unpack this change, we explore how more entrepreneurs are gravitating towards community and accountability rather than solitary course completion.I’ve seen this trend myself in my own business, where I’m focusing more on intimate group learning experiences that foster engagement and support.We also chat about the importance of staying aware of what’s happening in our industries and how that can influence our own strategies for growth.So, grab your snow shovels—or just a cozy drink—and let’s get into the nitty-gritty of evolving business models and the joy of doing what we love!Louise opens the discussion with a light-hearted anecdote about the recent snowfall, which provided a rare opportunity for her family to build snowmen. This cheerful moment sets the tone for a deeper conversation about the evolving landscape of online business coaching, particularly in the realm of LinkedIn and digital courses.Drawing from her experiences, Louise reflects on the recent announcement by Amy Porterfield regarding the closure of her popular Digital Course Academy. This pivot reflects a broader trend in the online education space, where more entrepreneurs are seeking personalized support rather than traditional course formats.Louise emphasizes the importance of community and accountability, noting that her own accelerator program is filling up as more people seek guidance in their business journeys.As she draws parallels between her journey and Amy's, Louise invites listeners to consider how they can also adapt and thrive in their industries by paying attention to the shifts happening around them.Transitioning into the heart of the episode, Louise discusses the significance of adaptation in business. She highlights Amy's new focus on helping established female entrepreneurs scale their revenues, a move she finds particularly interesting. Louise has been following Amy's work since 2017 and feels a resonance with this shift towards collaborative growth. She believes that the online space is moving away from solitary learning and towards community-driven success.This insight resonates deeply, especially as Louise reflects on her own experiences with past programs that didn’t quite meet her expectations. Sharing how she values small group interactions, Louise underscores her commitment to providing a supportive environment for her clients, which she believes is crucial for long-term success.As the episode concludes, Louise encourages listeners to actively engage with their networks and observe the changes and innovations within their industries. She stresses the importance of continuous learning and adaptation, using her own business evolution as a case study.I invite you to check out our next cohort at https://www.louisebrogan.com/mastermindTakeaways:Louise Brogan emphasizes the importance of leveraging LinkedIn and video for B2B success in a unique way.Amy Porterfield's recent shift from selling courses to offering personalized support reflects a broader trend in online education.In today's business landscape, accountability and direct interaction are becoming more valued than self-paced courses.The podcast encourages listeners to stay informed about industry trends and their peers for continuous improvement.Links referenced in this episode:a...

Think you don't have time for YouTube? Think again.Jerry Potter, host of Done By Lunch Entrepreneurs, joins me to reveal how established business owners can build a thriving YouTube channel in just 90 minutes per week—and start getting clients within weeks, not years.In this episode, Jerry shares: ✓ Why YouTube is a "high leverage asset" that works for you 24/7 ✓ The Magnetic 8: How to train the algorithm in your first 8 videos ✓ Why Jerry got his first client after just 11 days and 17 subscribers ✓ The psychology of video that makes strangers trust you instantly ✓ How to stop perfectionism from killing your channel before it starts ✓ Why editing shouldn't take more than 15 minutes per video ✓ The entrepreneur path vs. creator path (and which one actually makes money faster)Real Results:Jerry went from 1,100 views in 4 months to 100,000 in his first yearStarted a NEW channel this summer and got 65% of views from YouTube recommendations in just 3 weeksMy own channel: Generated over £100,000 in client work with just 20,000 subscribersKey Timestamps: 0:00 - Introduction 2:00 - What are High Leverage Assets? 4:00 - Jerry's YouTube journey (and why "it's too late" is a myth) 6:00 - Why the best teams have the most conflict 11:00 - The Magnetic 8 strategy explained 16:00 - Should you put your podcast on YouTube? 19:00 - The YT90 system: 90 minutes a week 23:00 - Creating a repeatable, unique premise 26:00 - Why editing shouldn't be your focus 31:00 - The entrepreneur path vs. creator path 34:00 - Who's actually watching YouTube (hint: everyone)This is for you if:You're a consultant, coach, or service provider who wants more authorityYou're tired of scrambling for leads on other platformsYou want a marketing channel that compounds over timeYou've been putting off YouTube because you "don't have time"Get Jerry's Free YT90 Roadmap: YT90roadmap.com Follow Jerry: Done By Lunch Entrepreneurs podcast and YouTube channelWant help growing YOUR visibility on LinkedIn? Check out my free resources at https://www.louisebrogan.com/resources💼 Work with me: www.louisebrogan.com/mastermind#YouTube #YouTubeForBusiness #ContentMarketing #DigitalMarketing #Entrepreneurship #BusinessGrowth #LinkedInExpert #VideoMarketing #JerryPotter #DoneByLunchLove the podcast? Subscribe and leave a review—it helps other business owners find these strategies!

As we gear up for the new year, it's the perfect time to reflect on our goals and set a clear path for success in 2026. In this episode, I share how critical thinking and personal reflection can transform your approach to business, especially if you're looking to harness the power of LinkedIn. I dive into practical strategies that can help you elevate your online presence and attract leads, whether you're working solo or seeking one-on-one coaching.Plus, I'm excited to introduce my group program, the LinkedIn Accelerator, where we’ll collaborate to optimize your profile, create impactful content, and build a network that drives results. So, grab a pen and paper, and let’s get ready to make 2026 the year your business truly shines!There's no better time to strategize for the upcoming year than now, and Louise Brogan is here to guide us through it. With the excitement of 2026 on the horizon, she shares her personal approach to goal-setting, emphasizing the power of pen and paper over digital devices, even in an age dominated by AI.Louise makes a compelling case for why critical thinking is essential and how taking the time to articulate our goals can lead to greater clarity and direction. By sharing her own whiteboard session, she sets the stage for a discussion that is both motivational and practical for anyone looking to ramp up their business visibility.In this episode, Louise explores various avenues for growth, focusing on leveraging LinkedIn as a powerful tool for connecting with potential clients. She encourages listeners to explore her YouTube channel, which is filled with valuable tutorials, and emphasizes the importance of consistent action.Beyond self-directed learning, Louise offers one-on-one coaching sessions that provide personalized strategies, ensuring that clients can create actionable plans tailored to their specific needs. Additionally, she highlights the success of her group coaching program, the LinkedIn Accelerator, where participants not only learn but also support each other in their journeys. With testimonials from current participants showcasing their growth and newfound confidence, Louise illustrates the transformative power of community in achieving business objectives.As the episode draws to a close, Louise warmly invites her listeners to take the next step in their business journeys. She highlights the exciting opportunities that await in 2026 and reassures them that they won't have to navigate it alone. Whether through individual coaching or her engaging group sessions, she is eager to support her audience in achieving their goals. With a heartfelt thank you to her listeners, Louise ends the episode on a high note, leaving everyone feeling inspired and ready to seize the New Year.Takeaways:In this episode, we dive into goal-setting practices that can help propel your business forward in the new year, emphasizing the importance of writing things down rather than just typing them out.I encourage listeners to leverage my extensive YouTube library filled with tutorials on LinkedIn strategies to enhance their visibility and attract more leads effectively.Working one-on-one with me can provide the accountability and personalized guidance you need to create a strong action plan for your business in 2026.Group coaching offers a unique opportunity to learn from peers, ask questions, and gain insights that you might not consider on your own, enhancing your LinkedIn skills together.As we approach the new year, it's...

Nikki Rausch joins me to share her remarkable journey from a shy introvert in a male-dominated sales industry to a dynamic sales expert and coach. We dive into her early experiences, including her first job selling leather goods and how she stumbled into the world of sales. Nikki talks about the transformative power of neuro-linguistic programming and how it helped her find her voice and success in sales. As we explore her transition to coaching, we discuss the importance of saying "yes" to opportunities, how visibility through speaking and podcasting has shaped her career, and the impact of her Sales Maven Society. This conversation is packed with insights and inspiration for anyone looking to enhance their sales skills and grow their business.Elevating your sales game requires more than just understanding your product; it necessitates mastering the art of conversation. In our latest chat with Nikki Rausch, a true Sales Maven, we delve into her early career experiences that shaped her into the sales expert she is today. From her humble beginnings at a mall kiosk selling leather goods to becoming the national sales manager at a tech company, Nikki shares her journey with candor and humor. She recounts how she stumbled into sales at just 20 years old, highlighting that her initial foray into commissioned sales was a game changer. It wasn't just about the money; it was about the empowerment that came with controlling her own income. Nikki's story is a testament to the power of resilience, especially as she navigated a male-dominated industry while being an introvert. She emphasizes the importance of being a strong communicator and finding ways to be resilient, especially in challenging environments. As we explored her transformation from a corporate sales role to becoming a coach and speaker, Nikki emphasizes the importance of saying 'yes' to opportunities, illustrating how this mindset has opened doors throughout her career. Whether it's through her podcast or her role as a speaker, Nikki’s insights are invaluable for anyone looking to elevate their sales skills and boost their visibility in the business world.Takeaways: Nikki Rausch's journey began with a holiday job at a mall kiosk selling leather goods. She discovered her passion for sales while working in a male-dominated industry as an introverted woman. The importance of asking intelligent questions to elevate sales conversations was emphasized during our chat. Nikki's experience with neuro-linguistic programming helped her become more comfortable in sales. Networking with women entrepreneurs inspired Nikki to become a sales coach and launch her own business. Saying yes to speaking opportunities led to unexpected connections and growth in her career. Questions that close sales training:https://yoursalesmaven.com/raise

The central theme of this podcast episode revolves around the intricate parallels between learning to navigate LinkedIn effectively and mastering the art of driving. I, Louise Brogan, elucidate how individuals often approach LinkedIn with minimal preparation, akin to a novice attempting to drive without proper instruction. Throughout our discourse, I emphasize the significance of establishing a robust profile as the foundational step, akin to getting one's vehicle in optimal condition before embarking on a journey. Furthermore, I advocate for consistent practice and learning, drawing an analogy to the necessity of regular driving lessons to gain confidence and skill. Ultimately, my intention is to equip listeners with actionable insights that will empower them to leverage LinkedIn as a vital tool for professional growth and increased visibility.Ever wondered why LinkedIn feels so overwhelming? In this episode, Louise breaks down why mastering LinkedIn is exactly like learning to drive—and why that's actually good news. From getting your profile road-ready to taking your first nervous "posts" on the highway, discover why weekly practice beats sporadic attempts every time.What You'll Learn:Why your LinkedIn profile is like getting in the car before you start the engineThe weekly practice principle that transforms LinkedIn beginners into confident usersHow small engagement on the right road beats viral posts on the wrong oneWhy people who've been "following you for months" are more valuable than commentersWhat makes the RAISE Accelerator different from DIY LinkedIn learningKey Takeaways:✔ Your profile is your vehicle—get it road-ready before you start posting✔ Consistency beats perfection: weekly lessons trump sporadic practice✔ Small engagement with the right people > viral posts with the wrong audience✔ Lurkers often convert better than active commenters✔ 12 weeks of structured learning = your LinkedIn "driving license"Mentioned in This Episode:Visibility VIP Package (Profile optimization in two 1-hour sessions)RAISE Accelerator Group Programme (12 weeks, starts January 2026, $1,500)Louise's book: "Raise Your Visibility on LinkedIn"Resources:Join RAISE Accelerator: louisebrogan.com/mastermindConnect with Louise on LinkedInWebsite: louisebrogan.comHappy Thanksgiving to US listeners! 🦃Takeaways: This episode emphasizes the necessity of establishing a complete LinkedIn profile prior to engaging actively on the platform. Louise Brogan draws an analogy between learning to drive and mastering LinkedIn, highlighting the importance of foundational skills. Listeners are encouraged to experiment with their LinkedIn posts and adjust their strategies based on engagement metrics. The podcast underscores that different users have varied objectives for using LinkedIn, which should dictate their approach to the platform. Brogan explains that consistently creating content and interacting is crucial to visibility and connection on LinkedIn. The episode concludes with an invitation to join the Raise Accelerator Group Program, which offers structured guidance for mastering LinkedIn. Links referenced in this episode:

We're diving into the exciting world of leveraging LinkedIn and video to boost your business visibility. Today, I’m sharing insights from my recent group program, where we’ve been exploring how to make your content work harder for you through my COPE methodology—Create Once, Publish Everywhere. Not only are we talking about the importance of knowing your ideal client, but I’m also sharing real-world strategies that have been generating fantastic feedback from participants. We’ll discuss tools that can streamline your content creation process, making sure it serves you rather than the other way around. Plus, I’ll spill some beans about my recent adventures in Boston, where I’m soaking up the local culture (and maybe a donut or two!). Join me for actionable tips that can transform your approach to online visibility!Boston, COPE & Donuts: How to Make Your LinkedIn Content Work HarderEpisode SummaryIn this special on-the-road episode, Louise records from Boston, Massachusetts, sharing insights from Week 3 of her LinkedIn Profile Optimisation Programme.She introduces the COPE methodology — Create Once, Publish Everywhere — and explains how to make your LinkedIn content work harder, not longer. Louise also reveals a surprising discovery about LinkedIn’s algorithm and why it’s starting to behave more like YouTube than Facebook.Plus, she teases an upcoming deep dive into webinars — one of her most effective strategies for turning LinkedIn connections into email subscribers and clients.And yes… there’s also talk of Dunkin’ Donuts, friendly Bostonians, and how to make your content as satisfying as a Boston cream.🗝️ What You’ll LearnWhat COPE really means: How to repurpose one piece of content into multiple formats and platforms.Why your ideal client matters most: How to write for one person, not everyone.How to make your LinkedIn content timeless: Why posts from five years ago are resurfacing — and what that means for your strategy.How to solve real problems with your content: The shift from “what you want to say” to “what your audience needs to hear.”Which AI tools to try: Descript, Gamma, and ChatGPT — and how to use them without getting overwhelmed.Why webinars work: How they help you pull engaged followers off LinkedIn and onto your email list.🧭 Key TakeawaysCreate once, publish everywhere. Focus on getting more mileage from your best ideas instead of constantly creating new ones.Your content should work for you, not the other way around.LinkedIn is evolving. Older, relevant posts can resurface — so focus your topics on what you want to be known for.Action trumps theory. Thinking time during calls (and in your own workflow) helps you implement what you learn.

The central theme of this podcast episode revolves around the exploration of strategies for leveraging YouTube as a powerful tool for business growth and personal branding. In this discussion, we engage with Justin Brown, a prominent figure in the realm of digital content creation, who elucidates the significance of delivering compelling and evergreen content to attract and retain an audience. Throughout our dialogue, we delve into actionable insights regarding the optimization of video content, the importance of understanding audience needs, and the effective use of platforms like YouTube for lead generation. Furthermore, we emphasize the necessity of maintaining authenticity in content creation, particularly in an era increasingly influenced by artificial intelligence. Listeners will gain invaluable knowledge on how to navigate the complexities of online visibility and enhance their business efficacy through well-crafted video strategies.In this episode, Louise sits down with Justin Brown, co-founder of Primal Video and one of the most successful entrepreneurs featured on the podcast. With over 11 years of consistent YouTube content creation and a seven-figure business built primarily through organic traffic, Justin shares invaluable insights on leveraging YouTube for B2B growth, lead generation, and building a sustainable online business.Key Topics CoveredYouTube as a Business ToolWhy YouTube isn't overcrowded - it's actually an untapped opportunity for most businessesHow YouTube functions as both a search engine and discovery platformThe longevity of YouTube content vs other social platformsWhy 96% of viewers are new to your channel (and why that's normal)Content StrategyCreating evergreen vs trending contentThe power of beginner-level content (even if you think it's "too basic")How to optimise for YouTube searchBatching content for efficiency (Justin's record: 8 videos in one session)The one-video-per-week consistency strategyMonetisation & Lead GenerationYouTube ad revenue and how it worksAffiliate marketing as the biggest revenue streamWhen to consider sponsored content (and when to say no)Using video descriptions as "soft sell" resource pagesBuilding email lists organically without paid adsTechnical TipsPlaylist strategies for discovery and organisationEnd screen optimisation (viewer choice vs YouTube recommendations)How to structure videos to maintain viewer attentionWhy you should...

How AI is Revolutionising Startups & Why Female Founders Get Just 2% of FundingThis week on Raise Your Visibility Online, host Louise Brogan sits down with Laura Meyer, former CIO at HarperCollins UK and Turner Broadcasting, now an angel investor championing female founders through Angel Academy.After 27 years in corporate leadership, Laura made the leap to angel investing and hasn't looked back. In this fascinating conversation, she shares why AI might be the great equaliser for entrepreneurs, how it's transforming business at unprecedented speed, and what founders really need to know before seeking investment.This episode is essential listening if you're:Considering starting your own businessWondering how AI will impact your careerA female founder seeking investment guidanceCurious about the angel investment worldConcerned about the future of work🎧 Episode HighlightsThe Shocking Funding GapOnly 2% of venture capital funding goes to all-female founded companies, whilst approximately 80% goes to all-male teams. Laura explains why this disparity persists and how organisations like Angel Academy are working to change it.AI: The Game-Changer for Startups"Previously you might have needed a bookkeeper, someone to help with marketing, someone to write posts. Now you can do a lot of that through AI tools. The entry level for cost has come down, making it more accessible for more people—and more women."The 47% Benchmark That Changes EverythingRecent research (GDP Value project) found that AI output was valued at 47%—meaning AI outperformed human experts nearly half the time. And that's right now. Laura asks: "Imagine what it's going to be in another three months, another six months?"From Five Days to 30 MinutesLaura shares real examples of deep research projects that would normally take five days and require hiring a contractor, now being completed in 30 minutes with well-crafted AI prompts—at PhD level quality.The One Question Every Founder Must Answer"What problem am I solving and will people PAY for it? Because if they're not, there's no point."🔑 Key TakeawaysOn Starting a Business:Bootstrap first—test your idea as a side hustle before leaving your jobQuestion rigorously whether people will actually pay for your solutionTeam matters as much as the idea when seeking investmentIf bootstrapping doesn't work, you can pivot or try again with minimal lossOn AI Transformation:AI is replacing Google for information searchesIt will evolve into a complete operating system integrated with everything"Work slop" (unedited AI outputs) is creating new corporate problemsThe responsibility to upskill lies with each individualFree resources exist (OpenAI Academy) for learningCompanies must treat AI as a fundamental change management projectOn Angel Investment:Investment isn't the right path for every businessInvestors back teams, not just ideasExpect it to take at least 10 years for most startupsDue diligence is rigorous—your...

This podcast episode delves into the critical topic of transforming one's content strategy on LinkedIn from a state of inactivity, often referred to as "crickets," to engaging conversations that foster inquiries and ultimately drive sales. In our discussion, I, Louise Brogan, a LinkedIn expert, share insights gleaned from my recent masterclass, emphasizing the importance of producing content that resonates with the target audience. I provide actionable strategies to create impactful content that not only initiates conversations but also sustains them, thereby enhancing business visibility and growth. Furthermore, I outline the forthcoming Group program, designed to equip participants with the necessary tools to effectively utilize LinkedIn for business advancement over a comprehensive twelve-week curriculum. Our goal is to empower listeners with the knowledge to optimize their online presence and generate meaningful connections that lead to tangible business outcomes.This week, I share the audio from our free masterclass - From Crickets to Conversations on LinkedInYou can watch the full webinar by joining our membership on YouTube - go to https://www.youtube.com/@RaiseYourVisibilityOnline/join and hit the middle tierI also talk about my upcoming group programme - a 12 week programme I am excited to launch to help you get consistent content, leads and connections on LinkedInFind out more info here - www.louisebrogan.com/mastermind Raise Your Visibility Online delves into the intricacies of harnessing LinkedIn and video content to facilitate engagement and business growth. The episode introduces Louise Brogan, an expert in leveraging LinkedIn for B2B success, who shares insights from her recent masterclass, 'Crickets to Conversations.' Throughout the discussion, Louise emphasizes the importance of creating meaningful content that transcends mere visibility, encouraging listeners to foster genuine conversations that lead to inquiries and sales. She articulates strategies for crafting compelling content that resonates with target audiences, advocating for a structured approach to content creation that minimizes time spent without sacrificing quality or effectiveness.As Louise elaborates on the key components of her upcoming Group program, she highlights pivotal aspects such as optimizing LinkedIn profiles, developing engaging content, building valuable networks, and converting interactions into tangible business opportunities. The program aims to empower participants through weekly live training sessions, accountability measures, and resource sharing, ensuring that they not only learn the mechanics of content creation but also apply these strategies effectively to achieve their business objectives. Louise’s passionate advocacy for creating high-quality, engaging content reflects her commitment to transforming the way entrepreneurs utilize LinkedIn, ultimately guiding them towards a path of sustained growth and visibility in their respective industries.Takeaways: This podcast episode emphasizes the importance of creating engaging content on LinkedIn that fosters meaningful conversations with potential clients. Listeners are encouraged to utilize a systematic approach to content creation, which involves repurposing a single piece of content into multiple formats for various platforms. The episode highlights the necessity of understanding one's target audience to tailor content that resonates and prompts inquiries about business offerings. A detailed discussion on the significance of having a well-structured LinkedIn profile capable of attracting the right audience and converting views into actual business opportunities is presented. Links referenced in this episode:

Today, we’re diving into the fascinating world of networking and visibility with Mary McKenna, an entrepreneur and angel investor who knows a thing or two about making connections that count. Mary shares her journey from corporate life to the vibrant startup scene in Northern Ireland, where she co-founded initiatives like Awaken Hub and Awaken Angels, dedicated to empowering women entrepreneurs. We’ll explore how visibility is crucial for startups looking to attract talent and investment, and Mary’s unique approach to maintaining her network through her "100 People" initiative. This episode is packed with actionable insights and inspiring stories that will help you elevate your online presence and grow your business. So grab a seat, and let’s get into how we can all plant our own flowers in the entrepreneurial garden!Join host Louise as she sits down with Mary McKenna MBE, an exited technology founder, angel investor, and serial entrepreneur who describes herself as a "critical friend and backer of horses."In this inspiring conversation, Mary shares her journey through three distinct career phases, from finance director to startup founder to her current portfolio of investments and mentorship roles.Guest BioMary McKenna MBE is an entrepreneur, innovator, thought leader, advisor, and angel investor based in Northern Ireland. She is the co-founder of Awaken Hub, Ireland's first social enterprise for women founders, and Awaken Angels, Ireland's first and only women-led angel syndicate. Mary received her MBE for services to digital technology, education, and innovation.Key Topics DiscussedCareer JourneyThree phases: corporate employee, startup founder, angel investor/mentorCo-founding and selling Learning PoolTransitioning from wage slave to entrepreneurial freedomCurrent Roles & ImpactEntrepreneur in Residence at University of Oxford and Ulster UniversityInvestment committee member at Coin Invest Capital (Lithuania)Mentoring hundreds of founders annuallyBuilding Awaken Hub and Awaken AngelsWomen in Tech & StartupsChallenges women face in raising early-stage financingThe importance of flexible accelerator programs for working mothersBuilding Ireland's first women-led angel syndicateSupporting women founders across the island of IrelandNetworking & VisibilityThe "100 People" exercise for maintaining your networkBuilding a network of value, not just utilityWhy networking is a long-term investmentThe importance of being in credit with your...

Louise Brogan dives deep into the exciting changes happening on LinkedIn with a fresh perspective on how to leverage the platform effectively. The big news? LinkedIn has upgraded its algorithm to a more sophisticated AI model that understands content like a human, meaning old strategies and hacks are now obsolete. This episode emphasizes the shift from keyword stuffing to crafting authentic, engaging narratives about ourselves and our expertise. It’s a game-changer for anyone looking to raise their visibility online—no more chasing trends or posting at specific times just to get noticed. Instead, we should focus on being genuine, helpful, and sharing our unique stories, as this new AI is all about connecting real people with real insights.In this episode of Raise Your Visibility Online, Louise Brogan discusses LinkedIn's latest change: the introduction of an AI-driven foundational model for personalized ranking and recommendations. Highlighting insights from AI expert Christopher Penn, the episode explains how LinkedIn now uses AI to read and understand posts and profiles like a human would. This shift means that older strategies, like focusing on keywords and specific posting times, are now obsolete. Instead, users should focus on being authentic, sharing genuine content, and engaging meaningfully with others. This update makes LinkedIn simpler and more effective for job seekers, business owners, and freelancers who showcase their genuine expertise and knowledge.00:00 Introduction and Overview01:23 LinkedIn's New Algorithm: A Game Changer02:58 Understanding the AI's Role04:54 Impact on Your LinkedIn Strategy05:52 Practical Tips for LinkedIn Success08:15 The Future of Social Media Algorithms09:00 Conclusion and Final ThoughtsLouise Brogan dives deep into the transformative changes happening on LinkedIn, revealing how these updates are reshaping the landscape of professional networking. With a fresh approach to content visibility, LinkedIn has implemented an AI-driven model that not only enhances the relevance of posts but also emphasizes genuine human connection. Gone are the days of relying on outdated hacks like perfect posting times or emoji strategies; instead, the platform now prioritizes substantial content that reflects true expertise. Louise emphasizes the importance of telling one's professional story authentically, urging listeners to engage in meaningful conversations rather than generic comments. This shift in strategy encourages users to be real and relatable, fostering an environment where genuine expertise shines through. Overall, this episode serves as a wake-up call for professionals to adapt to LinkedIn's new norms, focusing on the quality of interactions rather than superficial tactics.Takeaways:LinkedIn has made a significant change in how it serves content to users, utilizing AI to better understand language and context.The importance of authenticity on LinkedIn cannot be underestimated; being genuine and helpful is now the key to visibility.Forget old strategies; LinkedIn's new algorithm rewards real conversations and meaningful interactions over gimmicky hacks.Your LinkedIn profile should tell a coherent story about your career rather than just being a list of buzzwords and achievements.Job seekers can benefit greatly from the AI's ability to read profiles like a story, showcasing skills and experiences clearly.The future of social media is leaning towards...

In this inspiring episode of 'Raise Your Visibility Online,' LinkedIn expert and CEO Louise Brogan sits down with Lou Doyle, co-founder and CEO of Needi, a revolutionary corporate gifting concierge service that's transforming how businesses connect.Lou shares her remarkable entrepreneurial journey - from her early days in recruitment and traveling the world, to launching a cutting-edge tech company that blends psychology and AI to create meaningful corporate connections. Discover how she's tackling corporate waste while supporting local businesses through innovative gifting solutions.This episode is packed with actionable insights for business owners, industry experts, and aspiring entrepreneurs looking to leverage technology, build meaningful connections, and create sustainable business models that make a real impact.What You'll LearnHow to transition from traditional industries to tech entrepreneurshipThe psychology behind effective corporate gifting strategiesBuilding algorithms that create genuine human connectionsStrategies for reducing waste while growing your businessHow to leverage local partnerships for global impactThe importance of making recipients feel truly valuedPractical steps for building a tech-driven business from scratchCorporate gifting tactics that actually work for large organisationsKey TakeawaysThe Power of Connection: Learn why meaningful gifts foster stronger business relationships than generic corporate swagTech Meets Psychology: Discover how AI algorithms can be designed to understand human preferences and create personalized experiencesSustainable Business Models: See how reducing waste and supporting local businesses can be profitable growth strategiesEntrepreneurial Mindset: Understand the journey from employee to CEO and the mindset shifts required for successAbout Our GuestLou Doyle is the co-founder and CEO of Needi, a corporate gifting concierge service that's revolutionising how companies show appreciation and build connections. With a background in recruitment and a passion for technology and data, Lou has created an innovative platform that combines psychology with AI to deliver meaningful gifting experiences while supporting sustainability and local businesses.Episode Timestamps00:00 Introduction to Raise Your Visibility Online00:52 Meet Lou Doyle: Entrepreneur and Mom04:16 The Journey to Entrepreneurship06:39 The Birth of Needi: A Gifting Company13:27 Building a Tech-Driven Business16:32 Passion for Tech and Data17:10 The Power of Connection19:48 Building Needi from Scratch22:55 Corporate Gifting Strategies28:53 Future Growth and Global Expansion30:43 How to Connect with NeediConnect with Lou Doyle & Needilouise@needi.co.ukwww.needi.co.ukhttps://www.linkedin.com/in/louiseneedi/About the HostLouise Brogan is a LinkedIn expert, CEO, and host of 'Raise Your Visibility Online.' She helps business owners, industry experts, and entrepreneurs elevate their online presence and grow their ventures through strategic visibility and networking.Perfect ForBusiness owners looking to improve corporate relationshipsEntrepreneurs interested in tech startupsIndustry experts seeking innovative connection strategiesAnyone wanting to build a more sustainable business...

Episode Description:In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan dives into the latest research on LinkedIn posting frequency and content strategy. Discover how often you should post, what types of content drive the most engagement, and practical tips to boost your reach and visibility. Whether you’re a business owner or entrepreneur, you’ll walk away with actionable strategies to grow your audience and make LinkedIn work for you.Shownotes:Welcome and introduction to Louise Brogan, LinkedIn expert and CEOSurprising new research from Buffer on LinkedIn posting frequencyKey findings:Posting 2–5 times/week: +1,182 impressions per postPosting 6–10 times/week: +5,000 impressions per postPosting 11+ times/week: Up to 17,000 more impressions per postThe compounding effect of frequent postingPractical tips for busy professionals:How to repost for different time zonesBalancing quality and quantityContent ideas that work:Industry news & analysisBehind-the-scenes contentStep-by-step tutorialsSurprising storiesSimplifying complex topicsShowcasing your workActionable insightsCollaborations & joint webinarsMemorable frameworks (COPE: Create Once, Publish Everywhere)Community spotlightsMicro-interviewsWhy carousels outperform other formats on LinkedInTips for creating effective carousel postsThe importance of consistency and delivering valueResources mentioned:Buffer’s researchRamit Sethi’s “I Will Teach You To Be Rich”The COPE frameworkConnect with Louise:Join the conversation on LinkedInVisit the blog for more tutorialsSubscribe, share, and leave a review!

Today, we’re diving into the world of SEO with Sylvia Del Corso, the CEO of Pink SEO, a specialized agency helping businesses enhance their online visibility. Sylvia, a Britalian and a mother of two teenagers, shares her journey from running a full-service digital agency in Italy to launching her own focused SEO business in London. We explore her data-driven approach to SEO, the importance of storytelling in digital marketing, and how she navigates the challenges of entrepreneurship while raising a family. With actionable insights and real-world strategies, this episode is packed with advice for anyone looking to boost their online presence. Get ready to learn about the power of SEO and the unique challenges of running a business in today’s digital landscape!Join Louise Brogan as she sits down with Sylvia del Corso, the Brit-Italian CEO and founder of Pink SEO, a specialized SEO agency based in West London. In this inspiring conversation, Sylvia shares her entrepreneurial journey from running a full-service digital agency in Italy to building a focused SEO consultancy with a team of nine in the UK.Discover how this mom of two teenagers navigated the challenges of relocating to a new country, starting over professionally, and making the bold decision to convert freelancers into full-time employees to provide better security and growth opportunities.Guest BioSylvia del Corso is the Director of Pink SEO, a specialized search engine optimization agency based in West London. Originally from Italy, Sylvia relocated to London in 2016 with her family and rebuilt her digital marketing career from the ground up. She leads a team of nine specialists focusing primarily on medical practices, including private doctors and consultants, helping them improve their online visibility through data-driven SEO strategies.Key Topics Discussed Entrepreneurial JourneyTransitioning from a family-run digital agency in Italy to starting fresh in LondonThe decision to specialize in SEO rather than offering full-service digital marketingBuilding a team from freelancers to full-time employees (PAYE)Business StrategyWhy specialization beats generalization in digital marketingThe importance of data-driven decision making in SEOTargeting medical practices and achieving top rankings for competitive terms like "SEO for IVF clinics"Work-Life BalanceManaging a growing business while raising two teenagersThe reality of entrepreneurial life - no family support system in a new countryOffering flexibility to team members who are also parentsSEO and Content StrategyThe critical importance of original, experience-based content over AI-generated materialGoogle's E-E-A-T framework (Expertise, Experience, Authority, Trust)Why case studies are underutilized but powerful SEO assetsThe dangers of relying solely on AI for content creationPublic...

Today, we’re diving deep into the struggles of LinkedIn company pages as their organic reach has plummeted dramatically. With data showing that company page visibility has dropped from 7% to just 2% by 2024, it’s crucial for businesses to rethink their strategies. We’ll explore the top mistakes companies are making, like boring banners and content deserts, and discuss how to turn that around with our new BOOST method. This episode is packed with actionable insights that will help you engage your audience, build authentic connections, and ultimately convert browsers into leads. Let’s get ready to give your company page the boost it needs!Want to turn your LinkedIn Company Page into a lead-gen tool? In this episode, I share what’s working (and what’s not) With actionable tips and strategies to enhance your LinkedIn company page, including optimizing the banner, improving the 'About' section, and creating engaging content.I also want to introduce the BOOST method to elevate your LinkedIn presence and provide practical steps to leverage employee engagement. Book your Company Page Audit & Training here https://louisebrogan.com/linkedin-company-page-audit-optimisation/ We will look at the importance of regular posting, social proof, and targeted calls to action. Tune in for valuable insights on transforming your LinkedIn company page into a lead-generating tool.00:00 Introduction to Raise Your Visibility Online01:07 Understanding LinkedIn Company Pages02:25 Common Mistakes on LinkedIn Company Pages02:59 Improving Your LinkedIn Company Page06:47 Boosting Engagement and Visibility12:02 The BOOST Method for LinkedIn Success15:52 Conclusion and Call to ActionThe conversation kicks off with a warm welcome to listeners, diving straight into the valuable insights surrounding LinkedIn's company pages. As we explore the drastic drop in engagement rates from 7% in 2021 to a mere 2% in 2024, it becomes evident that businesses must adapt their strategies to counteract this alarming trend. Louise Brogan, our dynamic host and LinkedIn expert, lays out actionable steps that companies can implement right away to enhance their online visibility. Through a series of relatable anecdotes and a touch of humor, we examine common pitfalls such as having a 'ghost town' banner that fails to represent the brand's essence. Louise encourages companies to replace generic stock images with authentic visuals that resonate with their audience, emphasizing the power of storytelling and genuine connection. The episode takes a practical turn as Louise outlines five critical mistakes companies are making with their LinkedIn pages, offering solutions that are both straightforward and effective. By the end of our chat, the listener walks away with a toolkit brimming with strategies to boost engagement, nurture employee involvement, and ultimately transform their LinkedIn presence into a thriving digital asset. Transitioning seamlessly from the initial statistics, we delve deeper into the nuances of creating an engaging company page that not only reflects the brand's values but also invites interaction. The discussion shifts towards the importance of the 'about' section, where Louise proposes the 'for, what, how' formula to craft compelling narratives that captivate potential clients. We share tangible examples and brainstorm ideas that help listeners visualize how they can pivot their approach for better results. The episode is peppered with lighthearted moments as we laugh over some of the more cringe-worthy examples of company pages we've encountered, making the learning experience enjoyable and relatable. Towards the conclusion, Louise underscores the significance of regular, quality content, encouraging businesses to be a resource for their audiences rather than just a platform for self-promotion. This episode is not just about theory; it’s a...