Raise Your Visibility Online

Today, we're diving into the nitty-gritty of creating content for LinkedIn, and I've got some solid insights to share. The key takeaway? Content on LinkedIn isn’t about performing; it’s about teaching and starting conversations. If you've ever felt that creating posts is a struggle, you're not alone, and it’s probably because you’re trying to impress rather than connect. Instead of broadcasting to a crowd, think about writing for one specific person—let's call her Sarah—who needs your help. I’ll walk you through frameworks that transform your posts into engaging, helpful content that resonates with your audience, helping you break free from the overthinking trap that so often holds us back. Let's get into it! Creating content for LinkedIn can often feel like a daunting task, especially when we think we need to impress a massive audience. Louise breaks down this misconception by emphasizing that content should be about teaching, not performing. She shares her insights on how to shift our mindset from trying to entertain or impress others to genuinely helping them. By focusing on the needs of our audience—asking ourselves what they want to learn rather than how we appear—we can create more meaningful connections and conversations on LinkedIn. Louise encourages us to think of one specific person when crafting our content, which not only simplifies the process but also makes it more relatable and impactful. This approach not only alleviates the pressure of needing to be perfect but also fosters genuine interactions that can lead to business opportunities. Throughout the episode, Louise introduces several frameworks for content creation that center around teaching and sharing valuable insights. These frameworks include the Lesson Post, the Process Post, and the Mistake Post, each designed to help us articulate our experiences and knowledge in ways that are beneficial to our audience. By sharing our lessons learned, actionable processes, and even our mistakes, we not only establish credibility but also create content that resonates with others. Ultimately, Louise's message is clear: the key to engaging content lies in our willingness to share knowledge and experiences that can genuinely help others, rather than performing for likes and validation.Takeaways:In today's episode, we discussed how creating content on LinkedIn should focus on teaching instead of performing, which can help alleviate the pressure many feel when sharing their insights.Instead of aiming to reach a large audience, we should concentrate on starting meaningful conversations with one person at a time to foster genuine connections.By addressing the specific needs and questions of our audience, we can create content that is not only relatable but also provides real value to our network.I shared several content frameworks that can guide you through creating engaging posts, such as lesson posts, process posts, mistake posts, and observation posts, each serving a unique purpose.One of the biggest barriers to posting on LinkedIn is overthinking; instead of questioning the quality of our content, we should focus on whether it helps someone in need.Lastly, I emphasized that our goal should be to help others through our content, making it a conversation rather than a performance, which is key to building a strong online presence.Links referenced in this episode:span...

This week, we’re diving into the fascinating shift happening in the online course industry, spotlighting Amy Porterfield's recent decision to close her Digital Course Academy. As we unpack this change, we explore how more entrepreneurs are gravitating towards community and accountability rather than solitary course completion. I’ve seen this trend myself in my own business, where I’m focusing more on intimate group learning experiences that foster engagement and support. We also chat about the importance of staying aware of what’s happening in our industries and how that can influence our own strategies for growth. So, grab your snow shovels—or just a cozy drink—and let’s get into the nitty-gritty of evolving business models and the joy of doing what we love! Louise opens the discussion with a light-hearted anecdote about the recent snowfall, which provided a rare opportunity for her family to build snowmen. This cheerful moment sets the tone for a deeper conversation about the evolving landscape of online business coaching, particularly in the realm of LinkedIn and digital courses. Drawing from her experiences, Louise reflects on the recent announcement by Amy Porterfield regarding the closure of her popular Digital Course Academy. This pivot reflects a broader trend in the online education space, where more entrepreneurs are seeking personalized support rather than traditional course formats. Louise emphasizes the importance of community and accountability, noting that her own accelerator program is filling up as more people seek guidance in their business journeys. As she draws parallels between her journey and Amy's, Louise invites listeners to consider how they can also adapt and thrive in their industries by paying attention to the shifts happening around them. Transitioning into the heart of the episode, Louise discusses the significance of adaptation in business. She highlights Amy's new focus on helping established female entrepreneurs scale their revenues, a move she finds particularly interesting. Louise has been following Amy's work since 2017 and feels a resonance with this shift towards collaborative growth. She believes that the online space is moving away from solitary learning and towards community-driven success. This insight resonates deeply, especially as Louise reflects on her own experiences with past programs that didn’t quite meet her expectations. Sharing how she values small group interactions, Louise underscores her commitment to providing a supportive environment for her clients, which she believes is crucial for long-term success. As the episode concludes, Louise encourages listeners to actively engage with their networks and observe the changes and innovations within their industries. She stresses the importance of continuous learning and adaptation, using her own business evolution as a case study. I invite you to check out our next cohort at https://www.louisebrogan.com/mastermind Takeaways:Louise Brogan emphasizes the importance of leveraging LinkedIn and video for B2B success in a unique way.Amy Porterfield's recent shift from selling courses to offering personalized support reflects a broader trend in online education.In today's business landscape, accountability and direct interaction are becoming more valued than self-paced courses.The podcast encourages listeners to stay informed about industry trends and their peers for continuous improvement.Links referenced in this episode:a...

Think you don't have time for YouTube? Think again.Jerry Potter, host of Done By Lunch Entrepreneurs, joins me to reveal how established business owners can build a thriving YouTube channel in just 90 minutes per week—and start getting clients within weeks, not years.In this episode, Jerry shares: ✓ Why YouTube is a "high leverage asset" that works for you 24/7 ✓ The Magnetic 8: How to train the algorithm in your first 8 videos ✓ Why Jerry got his first client after just 11 days and 17 subscribers ✓ The psychology of video that makes strangers trust you instantly ✓ How to stop perfectionism from killing your channel before it starts ✓ Why editing shouldn't take more than 15 minutes per video ✓ The entrepreneur path vs. creator path (and which one actually makes money faster)Real Results:Jerry went from 1,100 views in 4 months to 100,000 in his first yearStarted a NEW channel this summer and got 65% of views from YouTube recommendations in just 3 weeksMy own channel: Generated over £100,000 in client work with just 20,000 subscribersKey Timestamps: 0:00 - Introduction 2:00 - What are High Leverage Assets? 4:00 - Jerry's YouTube journey (and why "it's too late" is a myth) 6:00 - Why the best teams have the most conflict 11:00 - The Magnetic 8 strategy explained 16:00 - Should you put your podcast on YouTube? 19:00 - The YT90 system: 90 minutes a week 23:00 - Creating a repeatable, unique premise 26:00 - Why editing shouldn't be your focus 31:00 - The entrepreneur path vs. creator path 34:00 - Who's actually watching YouTube (hint: everyone)This is for you if:You're a consultant, coach, or service provider who wants more authorityYou're tired of scrambling for leads on other platformsYou want a marketing channel that compounds over timeYou've been putting off YouTube because you "don't have time"Get Jerry's Free YT90 Roadmap: YT90roadmap.com Follow Jerry: Done By Lunch Entrepreneurs podcast and YouTube channelWant help growing YOUR visibility on LinkedIn? Check out my free resources at https://www.louisebrogan.com/resources💼 Work with me: www.louisebrogan.com/mastermind#YouTube #YouTubeForBusiness #ContentMarketing #DigitalMarketing #Entrepreneurship #BusinessGrowth #LinkedInExpert #VideoMarketing #JerryPotter #DoneByLunchLove the podcast? Subscribe and leave a review—it helps other business owners find these strategies!

As we gear up for the new year, it's the perfect time to reflect on our goals and set a clear path for success in 2026. In this episode, I share how critical thinking and personal reflection can transform your approach to business, especially if you're looking to harness the power of LinkedIn. I dive into practical strategies that can help you elevate your online presence and attract leads, whether you're working solo or seeking one-on-one coaching. Plus, I'm excited to introduce my group program, the LinkedIn Accelerator, where we’ll collaborate to optimize your profile, create impactful content, and build a network that drives results. So, grab a pen and paper, and let’s get ready to make 2026 the year your business truly shines!There's no better time to strategize for the upcoming year than now, and Louise Brogan is here to guide us through it. With the excitement of 2026 on the horizon, she shares her personal approach to goal-setting, emphasizing the power of pen and paper over digital devices, even in an age dominated by AI. Louise makes a compelling case for why critical thinking is essential and how taking the time to articulate our goals can lead to greater clarity and direction. By sharing her own whiteboard session, she sets the stage for a discussion that is both motivational and practical for anyone looking to ramp up their business visibility. In this episode, Louise explores various avenues for growth, focusing on leveraging LinkedIn as a powerful tool for connecting with potential clients. She encourages listeners to explore her YouTube channel, which is filled with valuable tutorials, and emphasizes the importance of consistent action. Beyond self-directed learning, Louise offers one-on-one coaching sessions that provide personalized strategies, ensuring that clients can create actionable plans tailored to their specific needs. Additionally, she highlights the success of her group coaching program, the LinkedIn Accelerator, where participants not only learn but also support each other in their journeys. With testimonials from current participants showcasing their growth and newfound confidence, Louise illustrates the transformative power of community in achieving business objectives. As the episode draws to a close, Louise warmly invites her listeners to take the next step in their business journeys. She highlights the exciting opportunities that await in 2026 and reassures them that they won't have to navigate it alone. Whether through individual coaching or her engaging group sessions, she is eager to support her audience in achieving their goals. With a heartfelt thank you to her listeners, Louise ends the episode on a high note, leaving everyone feeling inspired and ready to seize the New Year.Takeaways: In this episode, we dive into goal-setting practices that can help propel your business forward in the new year, emphasizing the importance of writing things down rather than just typing them out. I encourage listeners to leverage my extensive YouTube library filled with tutorials on LinkedIn strategies to enhance their visibility and attract more leads effectively. Working one-on-one with me can provide the accountability and personalized guidance you need to create a strong action plan for your business in 2026. Group coaching offers a unique opportunity to learn from peers, ask questions, and gain insights that you might not consider on your own, enhancing your LinkedIn skills together. As we approach the new year, it's crucial to set clear intentions for your business and identify the ideal clients you wish to work with on LinkedIn. Join my upcoming LinkedIn Accelerator program to receive strategic guidance and practical implementation support, helping you transform your online presence into a lead-generating machine....

Nikki Rausch joins me to share her remarkable journey from a shy introvert in a male-dominated sales industry to a dynamic sales expert and coach. We dive into her early experiences, including her first job selling leather goods and how she stumbled into the world of sales. Nikki talks about the transformative power of neuro-linguistic programming and how it helped her find her voice and success in sales. As we explore her transition to coaching, we discuss the importance of saying "yes" to opportunities, how visibility through speaking and podcasting has shaped her career, and the impact of her Sales Maven Society. This conversation is packed with insights and inspiration for anyone looking to enhance their sales skills and grow their business.Elevating your sales game requires more than just understanding your product; it necessitates mastering the art of conversation. In our latest chat with Nikki Rausch, a true Sales Maven, we delve into her early career experiences that shaped her into the sales expert she is today. From her humble beginnings at a mall kiosk selling leather goods to becoming the national sales manager at a tech company, Nikki shares her journey with candor and humor. She recounts how she stumbled into sales at just 20 years old, highlighting that her initial foray into commissioned sales was a game changer. It wasn't just about the money; it was about the empowerment that came with controlling her own income. Nikki's story is a testament to the power of resilience, especially as she navigated a male-dominated industry while being an introvert. She emphasizes the importance of being a strong communicator and finding ways to be resilient, especially in challenging environments. As we explored her transformation from a corporate sales role to becoming a coach and speaker, Nikki emphasizes the importance of saying 'yes' to opportunities, illustrating how this mindset has opened doors throughout her career. Whether it's through her podcast or her role as a speaker, Nikki’s insights are invaluable for anyone looking to elevate their sales skills and boost their visibility in the business world.Takeaways: Nikki Rausch's journey began with a holiday job at a mall kiosk selling leather goods. She discovered her passion for sales while working in a male-dominated industry as an introverted woman. The importance of asking intelligent questions to elevate sales conversations was emphasized during our chat. Nikki's experience with neuro-linguistic programming helped her become more comfortable in sales. Networking with women entrepreneurs inspired Nikki to become a sales coach and launch her own business. Saying yes to speaking opportunities led to unexpected connections and growth in her career. Questions that close sales training:https://yoursalesmaven.com/raise

The central theme of this podcast episode revolves around the intricate parallels between learning to navigate LinkedIn effectively and mastering the art of driving. I, Louise Brogan, elucidate how individuals often approach LinkedIn with minimal preparation, akin to a novice attempting to drive without proper instruction. Throughout our discourse, I emphasize the significance of establishing a robust profile as the foundational step, akin to getting one's vehicle in optimal condition before embarking on a journey. Furthermore, I advocate for consistent practice and learning, drawing an analogy to the necessity of regular driving lessons to gain confidence and skill. Ultimately, my intention is to equip listeners with actionable insights that will empower them to leverage LinkedIn as a vital tool for professional growth and increased visibility.Ever wondered why LinkedIn feels so overwhelming? In this episode, Louise breaks down why mastering LinkedIn is exactly like learning to drive—and why that's actually good news. From getting your profile road-ready to taking your first nervous "posts" on the highway, discover why weekly practice beats sporadic attempts every time.What You'll Learn:Why your LinkedIn profile is like getting in the car before you start the engineThe weekly practice principle that transforms LinkedIn beginners into confident usersHow small engagement on the right road beats viral posts on the wrong oneWhy people who've been "following you for months" are more valuable than commentersWhat makes the RAISE Accelerator different from DIY LinkedIn learningKey Takeaways:✔ Your profile is your vehicle—get it road-ready before you start posting✔ Consistency beats perfection: weekly lessons trump sporadic practice✔ Small engagement with the right people > viral posts with the wrong audience✔ Lurkers often convert better than active commenters✔ 12 weeks of structured learning = your LinkedIn "driving license"Mentioned in This Episode:Visibility VIP Package (Profile optimization in two 1-hour sessions)RAISE Accelerator Group Programme (12 weeks, starts January 2026, $1,500)Louise's book: "Raise Your Visibility on LinkedIn"Resources:Join RAISE Accelerator: louisebrogan.com/mastermindConnect with Louise on LinkedInWebsite: louisebrogan.comHappy Thanksgiving to US listeners! 🦃Takeaways: This episode emphasizes the necessity of establishing a complete LinkedIn profile prior to engaging actively on the platform. Louise Brogan draws an analogy between learning to drive and mastering LinkedIn, highlighting the importance of foundational skills. Listeners are encouraged to experiment with their LinkedIn posts and adjust their strategies based on engagement metrics. The podcast underscores that different users have varied objectives for using LinkedIn, which should dictate their approach to the platform. Brogan explains that consistently creating content and interacting is crucial to visibility and connection on LinkedIn. The episode concludes with an invitation to join the Raise Accelerator Group Program, which offers structured guidance for mastering LinkedIn. Links referenced in this episode:

Boston, COPE & Donuts: How to Make Your LinkedIn Content Work HarderEpisode SummaryIn this special on-the-road episode, Louise records from Boston, Massachusetts, sharing insights from Week 3 of her LinkedIn Profile Optimisation Programme.She introduces the COPE methodology — Create Once, Publish Everywhere — and explains how to make your LinkedIn content work harder, not longer. Louise also reveals a surprising discovery about LinkedIn’s algorithm and why it’s starting to behave more like YouTube than Facebook.Plus, she teases an upcoming deep dive into webinars — one of her most effective strategies for turning LinkedIn connections into email subscribers and clients.And yes… there’s also talk of Dunkin’ Donuts, friendly Bostonians, and how to make your content as satisfying as a Boston cream.🗝️ What You’ll LearnWhat COPE really means: How to repurpose one piece of content into multiple formats and platforms.Why your ideal client matters most: How to write for one person, not everyone.How to make your LinkedIn content timeless: Why posts from five years ago are resurfacing — and what that means for your strategy.How to solve real problems with your content: The shift from “what you want to say” to “what your audience needs to hear.”Which AI tools to try: Descript, Gamma, and ChatGPT — and how to use them without getting overwhelmed.Why webinars work: How they help you pull engaged followers off LinkedIn and onto your email list.🧭 Key TakeawaysCreate once, publish everywhere. Focus on getting more mileage from your best ideas instead of constantly creating new ones.Your content should work for you, not the other way around.LinkedIn is evolving. Older, relevant posts can resurface — so focus your topics on what you want to be known for.Action trumps theory. Thinking time during calls (and in your own workflow) helps you implement what you learn.Don’t fear AI. Use it to save time and amplify your voice, not replace it.💬 Listener ChallengeTry the COPE exercise:Choose one piece of content — a blog, video, or podcast.Repurpose it into at least three new pieces (quotes, clips, a newsletter).Tag Louise on LinkedIn and share your results using the hashtag #RaiseYourVisibility.🗓️ Programme MentionWant to experience this level of coaching live?Louise is enrolling the next cohort of her LinkedIn Mastermind Programme starting January.12 weeks of live group training$1,500 USD investmentLearn how to attract leads and sales from LinkedIn without the overwhelm👉 Learn more at louisebrogan.com/mastermind📍Episode HighlightsTimeTopic[00:00]Intro – From Boston with donuts 🍩[00:03]Programme success stories and Anna Marie’s testimonial[00:04]What COPE is and how to use it[00:05]Defining your ideal client and taking action live[00:07]LinkedIn’s algorithm surprise — 5-year-old posts performing again[00:09]Why relevance matters more than recency[00:10]AI tools that reduce overwhelm (Descript, Gamma, ChatGPT)[00:11]Webinar strategy teaser[00:12]Final thoughts: content should work for you[00:13]Upcoming events and closing from Boston🌐...

In this episode, Louise sits down with Justin Brown, co-founder of Primal Video and one of the most successful entrepreneurs featured on the podcast. With over 11 years of consistent YouTube content creation and a seven-figure business built primarily through organic traffic, Justin shares invaluable insights on leveraging YouTube for B2B growth, lead generation, and building a sustainable online business.Key Topics CoveredYouTube as a Business ToolWhy YouTube isn't overcrowded - it's actually an untapped opportunity for most businessesHow YouTube functions as both a search engine and discovery platformThe longevity of YouTube content vs other social platformsWhy 96% of viewers are new to your channel (and why that's normal)Content StrategyCreating evergreen vs trending contentThe power of beginner-level content (even if you think it's "too basic")How to optimise for YouTube searchBatching content for efficiency (Justin's record: 8 videos in one session)The one-video-per-week consistency strategyMonetisation & Lead GenerationYouTube ad revenue and how it worksAffiliate marketing as the biggest revenue streamWhen to consider sponsored content (and when to say no)Using video descriptions as "soft sell" resource pagesBuilding email lists organically without paid adsTechnical TipsPlaylist strategies for discovery and organisationEnd screen optimisation (viewer choice vs YouTube recommendations)How to structure videos to maintain viewer attentionWhy you should mention calls-to-action early in videosLinking to competitor content (yes, really!)AI in Video CreationThe difference between AI tools that help vs AI-generated contentUsing AI for editing, research, and planningWhy authenticity and human connection still matterThe concept of "AI slop" and why to avoid itTimestamps[00:00:00] Introduction and welcome[00:01:00] Justin's background and Primal Video journey[00:03:00] Is YouTube too crowded? Debunking the myth[00:06:00] The longevity of YouTube content[00:08:00] Batching content strategy[00:09:00] YouTube as a lead generation funnel[00:13:00] Understanding YouTube analytics (96% new viewers)[00:15:00] Video descriptions and linking strategies[00:18:00] End screens and viewer retention[00:20:00] Playlist optimisation[00:23:00] Getting started: What videos to create first[00:25:00] Monetisation strategies[00:27:00] YouTube memberships and scaling[00:29:00] Affiliate marketing insights[00:30:00] Sponsored content considerations[00:32:00] AI and the future of video content[00:38:00] Keeping the human element in content[00:39:00] How to work with Justin and Primal VideoKey Quotes"There's no better opportunity than now to be putting yourself out there, your business, your company out there, and people are using these tools as search engines.""We have videos now that 10 coming up on 11 years old that are still getting views today.""YouTube for us is traffic. We don't run paid ads.""The video that I procrastinated around for a long time and did not wanna make because I thought it was too beginner turned out to be our biggest video.""96% of our views are from people who aren't subscribed."Resources MentionedPrimal Video YouTube ChannelPrimal Video Plus a...

How AI is Revolutionising Startups & Why Female Founders Get Just 2% of FundingThis week on Raise Your Visibility Online, host Louise Brogan sits down with Laura Meyer, former CIO at HarperCollins UK and Turner Broadcasting, now an angel investor championing female founders through Angel Academy.After 27 years in corporate leadership, Laura made the leap to angel investing and hasn't looked back. In this fascinating conversation, she shares why AI might be the great equaliser for entrepreneurs, how it's transforming business at unprecedented speed, and what founders really need to know before seeking investment.This episode is essential listening if you're:Considering starting your own businessWondering how AI will impact your careerA female founder seeking investment guidanceCurious about the angel investment worldConcerned about the future of work🎧 Episode HighlightsThe Shocking Funding GapOnly 2% of venture capital funding goes to all-female founded companies, whilst approximately 80% goes to all-male teams. Laura explains why this disparity persists and how organisations like Angel Academy are working to change it.AI: The Game-Changer for Startups"Previously you might have needed a bookkeeper, someone to help with marketing, someone to write posts. Now you can do a lot of that through AI tools. The entry level for cost has come down, making it more accessible for more people—and more women."The 47% Benchmark That Changes EverythingRecent research (GDP Value project) found that AI output was valued at 47%—meaning AI outperformed human experts nearly half the time. And that's right now. Laura asks: "Imagine what it's going to be in another three months, another six months?"From Five Days to 30 MinutesLaura shares real examples of deep research projects that would normally take five days and require hiring a contractor, now being completed in 30 minutes with well-crafted AI prompts—at PhD level quality.The One Question Every Founder Must Answer"What problem am I solving and will people PAY for it? Because if they're not, there's no point."🔑 Key TakeawaysOn Starting a Business:Bootstrap first—test your idea as a side hustle before leaving your jobQuestion rigorously whether people will actually pay for your solutionTeam matters as much as the idea when seeking investmentIf bootstrapping doesn't work, you can pivot or try again with minimal lossOn AI Transformation:AI is replacing Google for information searchesIt will evolve into a complete operating system integrated with everything"Work slop" (unedited AI outputs) is creating new corporate problemsThe responsibility to upskill lies with each individualFree resources exist (OpenAI Academy) for learningCompanies must treat AI as a fundamental change management projectOn Angel Investment:Investment isn't the right path for every businessInvestors back teams, not just ideasExpect it to take at least 10 years for most startupsDue diligence is rigorous—your...

This podcast episode delves into the critical topic of transforming one's content strategy on LinkedIn from a state of inactivity, often referred to as "crickets," to engaging conversations that foster inquiries and ultimately drive sales. In our discussion, I, Louise Brogan, a LinkedIn expert, share insights gleaned from my recent masterclass, emphasizing the importance of producing content that resonates with the target audience. I provide actionable strategies to create impactful content that not only initiates conversations but also sustains them, thereby enhancing business visibility and growth. Furthermore, I outline the forthcoming Group program, designed to equip participants with the necessary tools to effectively utilize LinkedIn for business advancement over a comprehensive twelve-week curriculum. Our goal is to empower listeners with the knowledge to optimize their online presence and generate meaningful connections that lead to tangible business outcomes.This week, I share the audio from our free masterclass - From Crickets to Conversations on LinkedInYou can watch the full webinar by joining our membership on YouTube - go to https://www.youtube.com/@RaiseYourVisibilityOnline/join and hit the middle tierI also talk about my upcoming group programme - a 12 week programme I am excited to launch to help you get consistent content, leads and connections on LinkedInFind out more info here - www.louisebrogan.com/mastermind Raise Your Visibility Online delves into the intricacies of harnessing LinkedIn and video content to facilitate engagement and business growth. The episode introduces Louise Brogan, an expert in leveraging LinkedIn for B2B success, who shares insights from her recent masterclass, 'Crickets to Conversations.' Throughout the discussion, Louise emphasizes the importance of creating meaningful content that transcends mere visibility, encouraging listeners to foster genuine conversations that lead to inquiries and sales. She articulates strategies for crafting compelling content that resonates with target audiences, advocating for a structured approach to content creation that minimizes time spent without sacrificing quality or effectiveness.As Louise elaborates on the key components of her upcoming Group program, she highlights pivotal aspects such as optimizing LinkedIn profiles, developing engaging content, building valuable networks, and converting interactions into tangible business opportunities. The program aims to empower participants through weekly live training sessions, accountability measures, and resource sharing, ensuring that they not only learn the mechanics of content creation but also apply these strategies effectively to achieve their business objectives. Louise’s passionate advocacy for creating high-quality, engaging content reflects her commitment to transforming the way entrepreneurs utilize LinkedIn, ultimately guiding them towards a path of sustained growth and visibility in their respective industries.Takeaways: This podcast episode emphasizes the importance of creating engaging content on LinkedIn that fosters meaningful conversations with potential clients. Listeners are encouraged to utilize a systematic approach to content creation, which involves repurposing a single piece of content into multiple formats for various platforms. The episode highlights the necessity of understanding one's target audience to tailor content that resonates and prompts inquiries about business offerings. A detailed discussion on the significance of having a well-structured LinkedIn profile capable of attracting the right audience and converting views into actual business opportunities is presented. Links referenced in this episode:

Join host Louise as she sits down with Mary McKenna MBE, an exited technology founder, angel investor, and serial entrepreneur who describes herself as a "critical friend and backer of horses." In this inspiring conversation, Mary shares her journey through three distinct career phases, from finance director to startup founder to her current portfolio of investments and mentorship roles.Guest BioMary McKenna MBE is an entrepreneur, innovator, thought leader, advisor, and angel investor based in Northern Ireland. She is the co-founder of Awaken Hub, Ireland's first social enterprise for women founders, and Awaken Angels, Ireland's first and only women-led angel syndicate. Mary received her MBE for services to digital technology, education, and innovation.Key Topics DiscussedCareer JourneyThree phases: corporate employee, startup founder, angel investor/mentorCo-founding and selling Learning PoolTransitioning from wage slave to entrepreneurial freedomCurrent Roles & ImpactEntrepreneur in Residence at University of Oxford and Ulster UniversityInvestment committee member at Coin Invest Capital (Lithuania)Mentoring hundreds of founders annuallyBuilding Awaken Hub and Awaken AngelsWomen in Tech & StartupsChallenges women face in raising early-stage financingThe importance of flexible accelerator programs for working mothersBuilding Ireland's first women-led angel syndicateSupporting women founders across the island of IrelandNetworking & VisibilityThe "100 People" exercise for maintaining your networkBuilding a network of value, not just utilityWhy networking is a long-term investmentThe importance of being in credit with your networkStartup CEO ChallengesThe two hardest jobs: attracting talent and raising investmentWhy visibility matters for recruitmentThe mindset differences between corporate and startup cultureSpeaking engagements and building your profileKey Quotes"I call myself a critical friend and backer of horses""Planting a thousand flowers and seeing which of them grow""Networks are about we, we, we - not me, me, me""Every opportunity in business is attached to a person""I always like to be in credit with my network"Resources MentionedAwaken Hub - Social enterprise supporting women founders across IrelandAwaken Angels - Ireland's first women-led angel syndicateLearning Pool - E-learning company co-founded by MaryCoin Invest Capital - Lithuanian sovereign investment fundConnect with MaryLinkedIn: Mary McKennaBlue Sky: @MaryMcKennaAbout the HostLouise is a LinkedIn expert and author of "Raise Your Visibility on LinkedIn" who helps professionals and businesses build their online presence and networks of value.Episode Highlights[00:02:00] Mary's six-word introduction[00:04:00] The three phases of Mary's career[00:09:00] Starting Awaken Hub during COVID[00:14:00] The two hardest jobs for startup CEOs[00:21:00] Networking and people collecting[00:28:00] The "100 People" exerciseTags#WomenInTech #Entrepreneurship #AngelInvesting #Startups #Networking #Visibility #WomenFounders #NorthernIreland #Leadership #MentorshipIf you enjoyed this

In this episode of Raise Your Visibility Online, Louise Brogan discusses LinkedIn's latest change: the introduction of an AI-driven foundational model for personalized ranking and recommendations. Highlighting insights from AI expert Christopher Penn, the episode explains how LinkedIn now uses AI to read and understand posts and profiles like a human would. This shift means that older strategies, like focusing on keywords and specific posting times, are now obsolete. Instead, users should focus on being authentic, sharing genuine content, and engaging meaningfully with others. This update makes LinkedIn simpler and more effective for job seekers, business owners, and freelancers who showcase their genuine expertise and knowledge.00:00 Introduction and Overview01:23 LinkedIn's New Algorithm: A Game Changer02:58 Understanding the AI's Role04:54 Impact on Your LinkedIn Strategy05:52 Practical Tips for LinkedIn Success08:15 The Future of Social Media Algorithms09:00 Conclusion and Final Thoughts

In this inspiring episode of 'Raise Your Visibility Online,' LinkedIn expert and CEO Louise Brogan sits down with Lou Doyle, co-founder and CEO of Needi, a revolutionary corporate gifting concierge service that's transforming how businesses connect.Lou shares her remarkable entrepreneurial journey - from her early days in recruitment and traveling the world, to launching a cutting-edge tech company that blends psychology and AI to create meaningful corporate connections. Discover how she's tackling corporate waste while supporting local businesses through innovative gifting solutions.This episode is packed with actionable insights for business owners, industry experts, and aspiring entrepreneurs looking to leverage technology, build meaningful connections, and create sustainable business models that make a real impact.What You'll LearnHow to transition from traditional industries to tech entrepreneurshipThe psychology behind effective corporate gifting strategiesBuilding algorithms that create genuine human connectionsStrategies for reducing waste while growing your businessHow to leverage local partnerships for global impactThe importance of making recipients feel truly valuedPractical steps for building a tech-driven business from scratchCorporate gifting tactics that actually work for large organisationsKey TakeawaysThe Power of Connection: Learn why meaningful gifts foster stronger business relationships than generic corporate swagTech Meets Psychology: Discover how AI algorithms can be designed to understand human preferences and create personalized experiencesSustainable Business Models: See how reducing waste and supporting local businesses can be profitable growth strategiesEntrepreneurial Mindset: Understand the journey from employee to CEO and the mindset shifts required for successAbout Our GuestLou Doyle is the co-founder and CEO of Needi, a corporate gifting concierge service that's revolutionising how companies show appreciation and build connections. With a background in recruitment and a passion for technology and data, Lou has created an innovative platform that combines psychology with AI to deliver meaningful gifting experiences while supporting sustainability and local businesses.Episode Timestamps00:00 Introduction to Raise Your Visibility Online00:52 Meet Lou Doyle: Entrepreneur and Mom04:16 The Journey to Entrepreneurship06:39 The Birth of Needi: A Gifting Company13:27 Building a Tech-Driven Business16:32 Passion for Tech and Data17:10 The Power of Connection19:48 Building Needi from Scratch22:55 Corporate Gifting Strategies28:53 Future Growth and Global Expansion30:43 How to Connect with NeediConnect with Lou Doyle & Needilouise@needi.co.ukwww.needi.co.ukhttps://www.linkedin.com/in/louiseneedi/About the HostLouise Brogan is a LinkedIn expert, CEO, and host of 'Raise Your Visibility Online.' She helps business owners, industry experts, and entrepreneurs elevate their online presence and grow their ventures through strategic visibility and networking.Perfect ForBusiness owners looking to improve corporate relationshipsEntrepreneurs interested in tech startupsIndustry experts seeking innovative connection strategiesAnyone wanting to build a more sustainable business...

Episode Description:In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan dives into the latest research on LinkedIn posting frequency and content strategy. Discover how often you should post, what types of content drive the most engagement, and practical tips to boost your reach and visibility. Whether you’re a business owner or entrepreneur, you’ll walk away with actionable strategies to grow your audience and make LinkedIn work for you.Shownotes:Welcome and introduction to Louise Brogan, LinkedIn expert and CEOSurprising new research from Buffer on LinkedIn posting frequencyKey findings:Posting 2–5 times/week: +1,182 impressions per postPosting 6–10 times/week: +5,000 impressions per postPosting 11+ times/week: Up to 17,000 more impressions per postThe compounding effect of frequent postingPractical tips for busy professionals:How to repost for different time zonesBalancing quality and quantityContent ideas that work:Industry news & analysisBehind-the-scenes contentStep-by-step tutorialsSurprising storiesSimplifying complex topicsShowcasing your workActionable insightsCollaborations & joint webinarsMemorable frameworks (COPE: Create Once, Publish Everywhere)Community spotlightsMicro-interviewsWhy carousels outperform other formats on LinkedInTips for creating effective carousel postsThe importance of consistency and delivering valueResources mentioned:Buffer’s researchRamit Sethi’s “I Will Teach You To Be Rich”The COPE frameworkConnect with Louise:Join the conversation on LinkedInVisit the blog for more tutorialsSubscribe, share, and leave a review!

Join Louise Brogan as she sits down with Sylvia del Corso, the Brit-Italian CEO and founder of Pink SEO, a specialized SEO agency based in West London. In this inspiring conversation, Sylvia shares her entrepreneurial journey from running a full-service digital agency in Italy to building a focused SEO consultancy with a team of nine in the UK. Discover how this mom of two teenagers navigated the challenges of relocating to a new country, starting over professionally, and making the bold decision to convert freelancers into full-time employees to provide better security and growth opportunities. Guest Bio Sylvia del Corso is the Director of Pink SEO, a specialized search engine optimization agency based in West London. Originally from Italy, Sylvia relocated to London in 2016 with her family and rebuilt her digital marketing career from the ground up. She leads a team of nine specialists focusing primarily on medical practices, including private doctors and consultants, helping them improve their online visibility through data-driven SEO strategies. Key Topics Discussed Entrepreneurial Journey Transitioning from a family-run digital agency in Italy to starting fresh in London The decision to specialize in SEO rather than offering full-service digital marketing Building a team from freelancers to full-time employees (PAYE) Business Strategy Why specialization beats generalization in digital marketing The importance of data-driven decision making in SEO Targeting medical practices and achieving top rankings for competitive terms like "SEO for IVF clinics" Work-Life Balance Managing a growing business while raising two teenagers The reality of entrepreneurial life - no family support system in a new country Offering flexibility to team members who are also parents SEO and Content Strategy The critical importance of original, experience-based content over AI-generated material Google's E-E-A-T framework (Expertise, Experience, Authority, Trust) Why case studies are underutilized but powerful SEO assets The dangers of relying solely on AI for content creation Public Speaking and Thought Leadership Overcoming accent-related insecurities to become a confident speaker How to get speaking opportunities at industry events Using speaking engagements to build authority and attract clients LinkedIn Strategy Balancing company and personal LinkedIn presence The power of authentic, in-the-moment content over heavily planned posts Building genuine connections and sharing expertise Key Takeaways Specialization over generalization: Focus on one service area to become the go-to expert Team investment pays off: Converting freelancers to employees creates stability and loyalty Original content is king: AI-generated content lacks the personal experience that Google values Case studies are powerful: They demonstrate real results and connect with potential clients through storytelling Speaking builds authority: Public speaking opportunities can significantly boost credibility and lead generation Authenticity wins on social media: Genuine, moment-driven content performs better than overly planned posts Actionable Advice For SEO and Website Improvement: Create individual pages for each service or treatment you offer Develop detailed case studies showing before/after results Focus on search intent - what are your customers actually looking for? Leverage your unique experience and expertise (E-E-A-T) in content creation For Business Growth: Consider the long-term value of converting contractors to employees Look for speaking...

Want to turn your LinkedIn Company Page into a lead-gen tool? In this episode, I share what’s working (and what’s not)   With actionable tips and strategies to enhance your LinkedIn company page, including optimizing the banner, improving the 'About' section, and creating engaging content. I also want to introduce the BOOST method to elevate your LinkedIn presence and provide practical steps to leverage employee engagement.  Book your Company Page Audit & Training here https://louisebrogan.com/linkedin-company-page-audit-optimisation/   We will look at  the importance of regular posting, social proof, and targeted calls to action.  Tune in for valuable insights on transforming your LinkedIn company page into a lead-generating tool. 00:00 Introduction to Raise Your Visibility Online 01:07 Understanding LinkedIn Company Pages 02:25 Common Mistakes on LinkedIn Company Pages 02:59 Improving Your LinkedIn Company Page 06:47 Boosting Engagement and Visibility 12:02 The BOOST Method for LinkedIn Success 15:52 Conclusion and Call to Action

Want to raise your visibility and connect more powerfully with your audience? In this episode, I sit down with Camilla Long, co-founder of Bespoke Communications, to explore how authentic communication can transform your business and leadership presence. Camilla shares her journey from software developer to communications expert, the lessons she’s learned about building a high-performance team, and how storytelling and empathy mapping can help you stand out online. You’ll learn: Why communication is the secret weapon for business growth How to build a team with complementary strengths The value of coaching and fresh external perspectives How to balance personal vs business visibility online Practical tools like empathy mapping to elevate your content and leadership Listen in if you’re a business owner, team leader, or entrepreneur ready to communicate with more clarity, connection, and confidence.   Timestamps: 00:00 – Introduction 02:00 – Camilla’s background & business journey 06:30 – Building Bespoke Communications 12:00 – Team structure & operations 18:00 – Personal visibility & online presence 25:00 – The future of business: online vs in-person 32:00 – Communication strategies for management teams 38:00 – Closing thoughts & how to connect Connect with Camilla Long & Bespoke Communications: Website: https://bespokecomms.net LinkedIn: https://www.linkedin.com/in/camillalong/ Connect with Louise Brogan: Website: https://louisebrogan.com LinkedIn: https://www.linkedin.com/in/louisebrogan/ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us reach more listeners and bring you more inspiring stories and actionable advice. BusinessPodcast #WomenInBusiness #Entrepreneurship #Communication #PersonalBranding #PodcastShowNotes

How I Set Up LinkedIn Company Service Pages to Generate More Leads In my latest "Raise your Visibility Online" episode, I walk through everything you need to know about creating and optimizing LinkedIn Company Service Pages for your business. I'll show you the exact steps I use to set up a service page on your LinkedIn company profile. There's one important requirement: your company must have fewer than 500 employees to access this feature. What I Cover in This Episode: Why LinkedIn Company Service Pages matter for your business How to properly list your services to attract the right prospects My approach to managing leads that come through these pages Best practices for writing service descriptions and setting pricing How to navigate and handle messages (including dealing with spam) I also share insights about LinkedIn's current video usage trends and discuss my new LinkedIn company audit service, which helps businesses improve their company page performance. The episode wraps up with a preview of my upcoming interviews with business leaders who are successfully using LinkedIn to grow their businesses. If you're using LinkedIn for business and want to maximize your company page's potential, this episode gives you a practical roadmap for leveraging a feature many businesses overlook.       00:00 Introduction to LinkedIn Company Pages 01:14 Setting Up Your LinkedIn Services Page 02:38 Managing and Customizing Your Services 05:37 Handling Client Requests and Inquiries 07:52 LinkedIn Video and YouTube Trends 09:33 Offering LinkedIn Company Audits 11:15 Upcoming Interviews and Final Thoughts     LinkedIn Company Page Audit - https://socialbeeni.thrivecart.com/company-page-audit/ Services Page Tutorial https://youtu.be/98xk5UWs-rA

Join Louise Brogan as she delves into the latest updates from LinkedIn and YouTube. This episode covers LinkedIn's report on 'Hidden Buyers' and the importance of thought leadership content, YouTube's new feature for testing video titles, and LinkedIn's AI-powered hiring assistant. Louise shares actionable insights, strategies, and real-world examples to help you leverage these tools for your business growth.   00:00 Introduction to Raise Your Visibility 00:40 Today's Top Stories Overview 01:10 LinkedIn's Hidden Buyers Report 02:34 Maximizing LinkedIn Content for Hidden Buyers 09:55 YouTube's New Video Title Testing Feature 13:29 Exploring LinkedIn's AI Hiring Tool 16:17 Conclusion and Upcoming Features   https://www.louisebrogan.com/inquiry    https://www.youtube.com/@raiseyourvisibilityonline   https://www.louisebrogan.com/book

Leveraging LinkedIn: Video Headers, AI Insights, and Effective Newsletters   In this episode of Raise Your Visibility, LinkedIn expert and CEO Louise Brogan explores new LinkedIn features and best practices. The episode covers the emerging feature of adding video headers to LinkedIn newsletters and articles, along with benefits and practical implementation tips. We also look at how AI-generated comments can be identified on LinkedIn posts and the implications for users. Louise delves into optimizing LinkedIn company pages, offering strategic advice on engaging content, premium features, and analytics to grow your business presence. Tune in for actionable insights to elevate your LinkedIn game.   This podcast is a condensed version of our weekly LinkedIn Livestream.  Join us next week on www.linkedin.com/in/louisebrogan  00:00 Introduction to Raise Your Visibility Online 00:40 What's New on LinkedIn: Video Headers 04:09 Exploring AI on LinkedIn 09:19 Setting Up and Optimizing LinkedIn Newsletters 12:15 Premium Features for LinkedIn Company Pages 1 7:07 Q&A and Final Thoughts