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Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion. “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do.
She’ll help you stop second-guessing every post, neglecting your LinkedIn and ghosting your email list. If you’re a time-strapped expert-led business owner, who’s been avoiding the marketing tasks - then this, my friend, is the podcast for you!
22 Episodes
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If you’ve ever felt like you don’t have time for marketing, this episode is for you. In this episode, Victoria explores what can really happen when you stop waiting for big blocks of time and start using just 10 focused minutes instead. She shares why small, consistent actions often outperform grand plans, and how a short window of intentional marketing can quickly build momentum, visibility and results. Because sometimes, the difference between stuck and moving forward… is just 10 minu...
If you’ve ever bought something and thought, “How have I lived without this?”, this episode is for you. In this episode, Victoria shares a very unexpected marketing lesson sparked by a shopping trip and a pair of fluffy pink wristbands that completely changed her morning and evening routine. What started as confusion in a checkout queue turned into a powerful realisation about how people tolerate small daily frustrations… simply because no one has shown them there’s an easier way....
If LinkedIn feels harder work than it did even a few weeks ago, you are not imagining it. In this episode, Victoria uses a very real comparison from home life to explore what happens when you only use a fraction of what a platform can actually do. As LinkedIn goes through one of its biggest shifts yet, she breaks down why doing what used to work is no longer enough, what has fundamentally changed behind the scenes, and why understanding those changes matters far more than posting ...
Are you still stuck in trial and error when it comes to your marketing? In this episode, Victoria shares a personal medical story that sparked a powerful insight into why so many businesses end up just "ruling things out" rather than building marketing that really works. She explores: Why results alone are a poor diagnostic toolHow to spot early signals of momentumWhat it really takes to move from guesswork to a revenue-ready marketing system.Diagnosing your marketing is key. That way y...
If you’ve ever wondered why some launches seem to completely take off for others, but yours feel chaotic, exhausting or quietly disappointing, this episode is for you. Whether you want to relaunch an offering, have something to promote, or just want to make you campaigns get better results... Join Victoria as she explores what really sits underneath success, and why the difference is rarely the offer, the audience or the marketing itself. Victoria is joined by Laura Phillips, founder of Prope...
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