Behavioural Science and me

Alexandra Petrache explores the topic of misinformation and its implications on public perception and behavior, based on the BadVaxx game, the work of Professor Sander van der Linden, Cambridge professor of social psychology. She discusses the challenges of distinguishing fact from fiction in a fragmented or partisan media landscape and goes into the BadVaxx, and the associated academic study. The game aims to enhance resilience against vaccine misinformation by exposing players to manipulated scenarios, allowing them to identify misinformation and misinformation techniques, akin to a form of inoculation against misinformation.

In episode five of the Behavioral Science and Me Podcast, Alexandra Petrache interviews Dr. Nupur, a behavioral scientist and NHS clinical leader with extensive experience in health leadership and consultancy. They explore the nuances between health inequity and health inequality, illustrating how behavioral science and evidence-based practices can address systemic barriers in healthcare. Dr. Nupur shares practical examples, such as improving cervical smear uptake in marginalised communities through tailored communication. They highlight the importance of empathy in medical training and the need for systemic changes to create inclusive and patient-centred healthcare environments. The conversation underscores the role of community engagement, policy advocacy, and individual actions in tackling health inequities.

Alexandra Petrache from Behavioral Science and Me discusses the contact hypothesis with Nanon Wollenhaupt, an applied behavioral scientist. The conversation delves into the theory that structured, meaningful interactions between different groups can reduce bias and discrimination. They discuss the historical background of the hypothesis, its four key conditions, and real-world applications in schools, workplaces, and communities. Examples include incorporating cooperative play in schools, media portrayals that can influence societal attitudes, or initiatives for integrating refugees in Germany. The podcast encourages listeners to reflect on their own environments and consider steps to foster diversity and inclusion.

Exploring Stewardship in Behavioral Science: Insights from Gather 25   Alexandra Petrache from Behavioral Science and Me hosts Steve Martin, chairperson of the Global Association of Applied Behavioural Scientists, to discuss the upcoming Gather 25 conference. They dive into the conference theme of stewardship in behavioral science, touching on the importance of ethical applications and the practical use of research insights. The conversation covers the virtual format of the event, key speakers and sessions, including Steve's own session on 'Behavioral Science Meets the Boardroom.' The conference was created for newcomers and seasoned professionals alike, bring a friend!

Alexandra Petrache talks with Janina Tuuli about the fascinating Self-Determination Theory. They talk about our three basic psychological needs without which we run the risk of wilting, like a plan deprived of water. Alex and Janina share insightful examples and practical tips on how to apply these principles to boost motivation in both personal and professional life. The conversation is filled with relatable stories and real-world applications, showing just how powerful and universal this theory can be. Whether you're looking to improve your work environment or personal habits, this episode offers valuable takeaways to help you thrive.

Why do some "tips and tricks" to change behaviour not work for you when they've worked for others? What does everyone need to keep in mind when designing a behaviour change intervention?    Listen to this short episode to find out!

Your go-to shop for learning about behavioural science and applying it to your personal and professional lives to make progress on achieving the behaviour you want. In an easy-to-understand and fun language