The Normal Sport Show

Why would a company spend $30 million to sponsor a PGA Tour event?Kyle sits down with Sports Business Journal’s Josh Carpenter to break down the real economics behind golf sponsorships. From sleeve logos and hat deals to title sponsors and Pro-Am access, the business of golf is much more complicated than just putting a logo on TV. In many cases, the real value comes from something else entirely: access. Follow Josh: Twitter📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

Brody Miller from The Athletic joins the show to talk about the strange gap in golf’s next generation. For years, the sport was defined by young superstars like Rory McIlroy, Jordan Spieth, and Justin Thomas — but right now the 22–26 age range on the PGA Tour looks very different.📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

Jamie Kennedy of Golf Digest joins us to talk golf Twitter — the good, the bad, and the strangely beautiful. We get into content, storytelling, stats, and how the internet changed the way we watch golf. Plus: getting hacked, Ryder Cup memories, and Jamie’s all-time equipment take.Follow Jamie:Twitter | GolfDigest.com📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

Sean Martin of PGATour.com joins Kyle to answer five questions about books they’re reading, the similarities between Chris Gotterup and … Scottie Scheffler (?) and whether the Players is actually a major championship.📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

Sean Zak of Golf.com joins Kyle to answer five questions Kyle has about what it means to compare golf greats with tennis stars, what he learned from profiling Tommy Fleetwood and what the most likely outcome is for LIV Golf. At the end, they go through and discuss how many majors the biggest stars in the game are going to end up with.📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

Scottie Scheffler is playing unbelievable golf—and somehow, people still seem unimpressed. Kyle lays out five reasons Scottie’s current run matches (or exceeds) Tiger Woods at the same age, while Jason pushes back on what numbers can and can’t explain. It’s a conversation about dominance, boredom, legacy, and what it actually means to appreciate greatness while it’s happening.📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

Brentley Romine joins The Normal Sport Show to talk about meaningful golf — from amateur championships and Q School to the stories that shape future stars long before the PGA Tour spotlight. The conversation moves through golf media, player development, and why those early moments matter more than signature events. It ends with a draft of the players we believe will define the next era of professional golf.Follow Our Guest:Brentley Romine - X & Instagram📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

Kyle and Jason go full gratitude mode — and end up debating Thanksgiving food, Scotty Scheffler’s soul, and whether tennis players are the best athletes on earth. Along the way they fix the Skins Game, praise short books, and shout out some of golf’s quiet geniuses. It’s golf talk with pie crumbs on your keyboard.📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

What actually grows golf? James Colgan argues for opening the highlight floodgates, putting pros on YouTube, and letting curators do what leagues can’t. Kyle and Jason push on TV conflicts, attention spans, and why the majors + Ryder Cup are the only truly “must-watch” five. Stick around for the nuclear takes at the end.Follow Our Guest:X and Instagram📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

Kyle and LKD spend an hour building the statistical revolution golf should already have — crushed-percentage, unforced errors, momentum adjustments, Ryder Cup psychology, all of it. It’s deeply nerdy, perfectly Normal Sport, and sometimes emotional (because Rory). Jason Page joins as producer-commentator and occasional philosopher.Follow Our Guest:https://x.com/LukeKerrDineenhttps://www.instagram.com/lkd_golf/?hl=en📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

A writer in Dallas, a designer in Amsterdam, and one WhatsApp message after the 2021 Ryder Cup—that’s how Normal Sport began. Kyle Porter and Jason Page share the wild, honest story of how it all started and what they’ve learned building a creative business that’s equal parts humor, heart, and golf.0:00:00 – Cold open: “We’re kind of doing it live.”0:01:00 – Jason lands in Texas — culture shock & big highways0:03:00 – Jason’s background: design school, illustration, and golf jumpsuits0:07:00 – The indie-golf world and early work with NLU & Shotgun Start0:09:30 – How Kyle & Jason met — and the first “Normal Sport” idea0:12:30 – The 2021 Ryder Cup text that started everything0:15:00 – Making the first Normal Sport book in six weeks0:20:00 – Blowing $50K on book #2 and learning from it0:31:00 – Turning the project into a newsletter & business0:40:00 – The vision, mission & the sheep with side-eye: defining Normal Sport📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

Can data explain everything in golf? Kyle and Jason go full-nerd on strokes gained, press conference anxiety, and why golf smells like “beer, sweat, and kitty litter.” It’s the Normal Sport philosophy at work—half stats, half sentiment, all chaos.0:00 Exploring Golf Fandom and Strokes Gained Debate2:59 Understanding Strokes Gained and Its Impact on Golf Analysis8:01 Balancing Eye Test and Data in Golf Performance Analysis12:16 Navigating Press Conferences and Writing in the Golf World21:07 Experiencing Golf Through Senses and Observations25:31 Balancing Golf Media Coverage and Personal Interests28:41 The Importance of Personal Bias in Storytelling29:34 Golf Tournaments as Markers of Time and Connection34:46 Podcast Conversations on Golf, Starstruck Moments, and Friendship📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

What did we learn at Bethpage? Kyle and Joseph list the five takes they completely flipped on after watching Team USA implode and Europe thrive. Turns out the Ryder Cup is still the most Normal Sport event in golf.Follow Our Guest:Joseph LaMagnaFried Egg Golf0:00 Ryder Cup Reflections and Changing Perspectives in Golf3:20 The Art of Open-Mindedness in Golf Discussions4:31 Analyzing Team USA's Ryder Cup Performance and Leadership Dynamics13:41 Challenges and Strategies for Team USA in the Ryder Cup20:04 Evaluating Ryder Cup Captaincy Through Strategy and Communication28:50 Scottie Scheffler's Ryder Cup Struggles Compared to Rory and Rahm32:09 Scotty Scheffler's Struggles with Routine Disruption in Golf Events35:38 Ryder Cup Passion and PGA of America Criticism38:03 Challenges and Leadership Issues in PGA of America42:28 Concerns Over Behavior and Accountability at the Ryder Cup47:59 Rory McIlroy's Controversial Reactions at the Ryder Cup53:13 Cameron Young's Rise as a Top Golfer58:08 Cameron Young's Ryder Cup Performance and Parental Pride1:02:07 Comparing Golf Careers: Cam Young vs. Colin Morikawa📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

Nothing is more Normal Sport than the Ryder Cup. Kyle and Chris Solomon draft their five favorite Ryder Cup moments since 2012—from Rory crying to Reed vs. Rory chaos to Cantlay’s hat saga in Rome. Relive the drama, the absurdity, and the beauty of golf’s most ridiculous team event.Follow Our Guest:Chris Solomon📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

What actually makes a good sports show? For our first-ever full episode, Kyle Porter asked friends across radio, TV, and golf media what they’ve learned about building something worth listening to. From contradictions to preparation to preserving joy, the answers are as entertaining as they are useful.Follow Our Guests:D.J. PiehowskiBob Sturm  Joe MussoBrendan Porath📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors

The newsletter grew legs, and now it’s a show. Episode 0 is all about why it took a year for us to finally take the plunge into a show/podcast and what you can expect from us in the future. Normal Sport is curious, a little nervous, and finally hitting “publish.”0:00 Launching The Normal Sports Show: Challenges And Considerations3:25 Missing Podcasting After Rory's Masters Win4:33 Digital Campfires: The Evolution of Storytelling in Modern Media6:33 Exploring Golf Through Evergreen Questions and Unique Formats9:48 Launching a New Show With Excitement and Uncertainty📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/Connect with us🌎 Our website: https://www.normalsport.com/🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf🤝 Partner with us: https://www.normalsport.com/sponsors