Gain Traction

Tony Gonzalez is the Chairman, Founder, and CEO of Tire Group International (TGI), a global tire distribution and manufacturing company behind Cosmo Tires. His career traces back to a multigenerational tire business rooted in the 1940s, giving him decades of hands-on experience in product development, brand positioning, distribution, and dealer partnerships across the automotive aftermarket.Known for challenging conventional pricing battles, Gonzalez speaks directly about how value tire brands compete, focusing on product confidence, warranties, marketing consistency, and long-term dealer relationships rather than chasing the lowest price.In this episode…Price wars dominate the tire industry conversation, yet constant discounting erodes margins, weakens brand equity, and trains customers to expect cheaper options. Tire dealers face pressure from online competitors, national chains, and aggressive private-label programs that reshape buying behavior.Tony Gonzalez breaks down how value positioning changes the game. Brand trust, warranty support, product innovation, and consistent messaging define how value tire brands compete today. Shops that understand this shift protect profitability, strengthen customer loyalty, and build more resilient multi-location operations.Here’s a glimpse of what you’ll learn: [01:00] Introduction of Tony Gonzalez and his role at Tire Group International[02:37] Family tire business origins and early industry exposure[06:03] Cultural background shaping business mindset and values[10:07] Launch of Tire Group International and development of Cosmo Tires[13:34] How dealers connect with the brand and distribution channels[15:49] Building a value tire brand without competing solely on price[18:03] Warranty strategy and its impact on customer loyalty[20:13] Early warehouse work shaping leadership perspective[24:46] Importance of storytelling, branding, and cultural influence[33:26] Creation of the Kool Kat mascot and brand identity evolutionResources mentioned in this episode:Tony Gonzalez LinkedInTire Group International WebsiteGet in touch with Cosmo TiresTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“We’re a value-driven brand, but we’re not in the market of competing solely based on price.”“We give road hazard on all of the products we sell, and we stand behind them immediately.”“The goodwill you get by giving that kind of warranty and guarantee is next to none.”“Know what you’re worth and make sure you’re not wrong.”“We really take pride in our marketing and how we represent our brand.”Action Steps:Audit tire lines carried in every location and identify where stronger warranty-backed brands improve margins and customer trust.Train service advisors to explain product value clearly; customer confidence rises when the conversation moves beyond price alone.Study how value tire brands compete and apply similar positioning to shop branding, service packages, and customer messaging.Strengthen supplier relationships that provide marketing support, training, and consistent product quality to stabilize long-term growth.Review warranty communication at the counter; transparent guarantees drive repeat business and referral momentum.

Mitch Bruneel serves as President of Retail Operations at Gill’s Point S Tire, where he focuses on employee development, customer experience, and operational growth within a family business rooted in the tire industry for generations. His leadership reflects a commitment to collaborative learning and the shared culture that defines the Point S dealer community.Walter Lybeck is CEO of Point S Tire USA, helping lead the cooperative’s national growth strategy, dealer branding initiatives, and member support programs. His leadership emphasizes collaboration, family-driven culture, and leveraging collective scale to strengthen independent tire dealers across the U.S.Patrick Lavoie oversees the retail network for Point S Tire Canada, supporting more than a thousand stores through operational programs, performance initiatives, and cross-market collaboration. Known for his competitive drive and focus on sales performance, he helps shape retail standards and growth strategies across the Canadian network.David Priddy owns David’s Discount Tire in Oklahoma and has been an active Point S member for nearly a decade. With deep roots in the tire business, he emphasizes buying power, industry collaboration, and customer trust as key drivers behind sustained business growth and community reputation.Mickie Hall owns Point S American Tire in Gallup, New Mexico, stepping into leadership after inheriting the business unexpectedly. Through operational guidance, coaching programs, and strong team culture, she successfully expanded performance and profitability while honoring her family’s legacy in the tire industry.Polo Rodriguez Jr. co-owns Rodriguez Point S Tire & Service in Texas and serves as Vice Chair of Point S Tire USA. He focuses on growth strategy, operational excellence, and industry leadership while advocating for customer-first values and collaborative dealer success across the network.Ron Preston owns Tredz Central Point S in Nebraska and brings decades of tire industry experience, including leadership in cooperative business models. His operations have seen consistent annual growth, supported by strong dealer relationships, shared best practices, and cooperative buying advantages.Nico De Rouwe is Managing Director of Point S South Africa, overseeing a large network of locations and championing collaborative business models that help independent dealers compete with major corporate chains. His leadership stresses international cooperation, long-term stability, and family-oriented business continuity.In this episode…Independent tire dealers face rising consolidation, aggressive national branding, and shifting customer expectations that demand consistency across locations. Standing alone limits leverage in purchasing, marketing, and operational benchmarking. Cooperative alignment continues reshaping how multi-location operators scale without sacrificing local identity.Recognition from Consumer Reports placing the network among the top tire retail experiences in the United States reinforces the impact of collaboration, operational standards, and shared brand equity. The Point S tire dealer network illustrates how collective strategy strengthens profitability, credibility, and long-term sustainability in a rapidly evolving automotive aftermarket.Here’s a glimpse of what you’ll learn: [01:27] Mitch Bruneel on operations, culture, and dealer collaboration[05:50] Walter Lybeck on cooperative growth and brand credibility[10:50] Patrick Lavoie on network scale and performance alignment[14:49] David Priddy on buying power and independent competitiveness[19:08] Mickie Hall on leadership transition and profitability growth[25:02] Polo Rodriguez Jr. on expansion goals and organizational direction[29:33] Ron Preston on annual business growth through cooperation[33:22] Nico De Rouwe on international dealer collaborationResources mentioned in this episode:Mitch Bruneel LinkedInWalter Lybeck LinkedInPatrick Lavoie LinkedInDavid’s Discount Tires WebsitePoint S American Tire Gallup WebsiteRodriguez Point S Tire & Service WebsiteTredz Central Point S WebsiteNico De Rouwe LinkedInPoint S Tires WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Even though we’re, you know, hundreds of miles apart, we all have the, you know, same goals, the same ideas.“My goal is to finish one, number one, for sure. So I will do anything to accomplish that goal.”“So to me, joining a company like Point S gave me the assurance that my sons will be all right, even if something happens to me.”“Buying power is probably the best part of being cooperative.”“Our business has grown about 30% a year.”Action Steps:Assess cooperative affiliations such as the Point S tire dealer network to increase buying leverage, operational support, and national brand credibility.Standardize customer experience processes across all locations to strengthen trust, improve retention, and elevate brand perception.Leverage peer networks for benchmarking, shared insights, and leadership development to accelerate performance improvements.Invest in operational coaching and financial performance reviews to identify profit leakage and drive measurable growth.

Eric Raber is the owner of ER Autocare, a multi-location auto repair business with four locations in the Columbus, Ohio area. With roots in agricultural mechanics and early hands-on experience working alongside his father, Eric built his technical foundation long before opening his first shop.Over the years, Eric has navigated shop growth, rebranding, hiring challenges, and operational scaling firsthand. His experience running multiple locations; including the lessons learned from early naming and branding decisions, gives him a practical, real-world perspective that resonates with shop owners facing similar growth stages and decisions. In this episode…As auto repair shops grow, add services, or expand locations, branding decisions made early on can quietly start working against them. Auto repair shop name mistakes often don’t show up right away, they surface later as customer confusion, hiring friction, or a brand that no longer reflects what the business actually does.In this conversation, Eric Raber walks through how those challenges showed up in his own business and why naming, clarity, and consistency matter more than most shop owners expect. This episode is especially relevant for operators who’ve evolved beyond a single-location mindset and are now thinking about long-term growth, brand alignment, and how their shop is perceived in the market today.Here’s a glimpse of what you’ll learn: [01:07] Introduction to Eric Raber and his multi-location auto repair business[01:40] Early mechanical experience shaped by family and agricultural work[03:57] Nontraditional education and entering the workforce at a young age[05:39] Learning diagnostics and technical problem-solving through mentorship[09:01] How early shop name decisions created long-term branding challenges[11:30] Why brand clarity becomes more important as a shop grows[15:29] Using BNI and relationship-based networking during early growth stages[20:43] Tradeoffs and risks of consolidating multiple shop brands[22:41] Maintaining operational consistency behind different brand identitiesResources mentioned in this episode:Eric Raber LinkedInER Autocare WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“You have to have a hard consonant in your name somewhere, ideally beginning or end.”“Saying that name on the phone 100,000 times is not fun.”“It’s not a whole lot of fun selling auto repair on top of a tire shop name.”“If I have to explain it every time, that’s already a problem.”“Don’t just consolidate brands for the sake of consolidation.”Action Steps:Audit your shop name for clarity and fit.Test how your brand sounds in real interactions.Gather outside feedback before rebranding.Evaluate branding impact before expanding locations.Separate brand decisions from emotion and habit.

Bryan Call is an Operations Advisor at Schierl Tire & Service, a multi-location tire and automotive service operation with seven stores across Central Wisconsin. With more than 30 years in the industry, Bryan has worked his way up from technical training and shop-level roles into leadership, giving him a ground-level and long-term view of how the business has evolved.In his current role, Bryan works closely with store managers and teams on hiring, coaching, operations, and retention. His perspective matters because he has lived through multiple industry cycles; shifts in education, technology, compensation, and workforce expectations, making him a credible voice on the realities behind today’s tire industry workforce shortage.In this episode…The tire industry workforce shortage isn’t just a hiring problem, it’s a pipeline problem shaped by education pressure, perception, and timing. As technician pay rises and demand for skilled labor grows, fewer young people are entering technical programs, leaving shop owners caught between growing workloads and shrinking talent pools.This conversation matters right now because the gap is no longer theoretical. Veteran technicians are retiring, technical school enrollment is declining, and many shops are being forced to lower standards just to keep bays full. Bryan Call shares what he’s seen firsthand and why the tire industry workforce shortage is deeply connected to how we talk about trades, career paths, and long-term opportunity.Here’s a glimpse of what you’ll learn: [01:01] Bryan Call’s role and leadership responsibilities at Schierl Tire & Service[01:52] Early work experiences in Wisconsin and the foundations of work ethic[04:03] Transition from traditional college to technical education and automotive repair[04:58] Career progression leading to long-term tenure at Schierl Tire & Service[07:45] Oversight of multi-location operations, hiring, and team development[08:26] Retention trends across management, technicians, and entry-level positions[09:20] Declining technical school enrollment and its impact on the labor pipeline[12:04] Technician retirements accelerating the workforce gap[14:43] Maintaining hiring standards amid ongoing staffing shortages[18:14] Role of self-education and digital resources in technician development[25:55] Leadership mindset focused on accountability and motivating teamsResources mentioned in this episode:Schierl Tire & Service WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“When I went to Technical College, there was four classes running concurrently, and now some of the colleges have a hard time getting one class.”“The skills gap is getting worse.”“At least you got technicians earning what teachers and doctors make.”“You got old guys like me that are getting out of the industry, retiring.”“If you go in with the attitude that, yep, let’s do it, it makes it a whole lot easier.”Action Steps:Reevaluate how you talk about careers in your shop by actively positioning technical roles as long-term, high-income professions, not fallback options contributing to the tire industry workforce shortage.Build relationships with local technical schools and instructors to create early visibility and access to students before they exit the pipeline.Maintain hiring standards even during staffing pressure by focusing on coaching and development instead of short-term fixes.Encourage self-learning by giving technicians access to online training resources, diagnostic tools, and time to build skills.Prepare for retirements proactively by identifying future leaders and mentoring them well before gaps appear.

Tim Winkeler is the President and CEO of VIP Tires & Service, a multi-location tire and auto repair company operating nearly 80 locations across the Northeast. With decades of experience in automotive retail and operations, Tim has played a key role in scaling the business through disciplined growth, strategic acquisitions, and a strong focus on operational consistency.Under his leadership, VIP has prioritized long-term customer relationships, clean data, and systems that support both employees and customers at scale. Tim’s perspective is shaped by running a large, complex organization while staying grounded in what actually works inside the store and after the vehicle leaves the bay.In this episode…Auto repair shops are under more pressure than ever to retain customers, protect their reputation, and operate efficiently across multiple locations. Yet many owners still treat what happens after the visit as an afterthought. This conversation focuses on why auto repair customer follow up has quietly become one of the most important growth levers in the industry and why ignoring it now comes at a real cost.Tim Winkeler explains how intentional communication, automation, and clean data change customer behavior without relying on discounts or constant promotions. The discussion highlights a growing gap between shops that deliver great service once and shops that stay connected consistently. For owners trying to improve retention, reduce no-shows, and build long-term trust, auto repair customer follow up is no longer optional.Here’s a glimpse of what you’ll learn: [01:03] Who is Tim Winkeler?[01:21] Discussion of repeat guest appearances and long-term industry relationships[08:09] Overview of VIP Tires & Service footprint and current store count[09:49] Decision to transition CRM and customer communication systems[10:34 ] Immediate impact of CRM change on Google reviews and customer engagement[14:07] Consolidating reputation management into a single platform[15:25] Challenges of CRM transitions and the importance of clean customer data[18:55] Integrating customer data with phone systems[20:44] Announcement of VIP Tires & Service approaching its 100th anniversary[22:24] Plans for customer and employee events tied to the centennial celebration[25:11] Why longevity and consistency matter to customers and employees[26:53] Emphasis on relationships as the foundation of auto repair service businessesResources mentioned in this episode:Tim Winkeler LinkedInVIP Tires & Service WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“I can tell you that the month that we turned over all of our CRM, our five-star Google reviews tripled.”“Our mission as a company is to earn a customer for life.”“So much of the experience is teed up prior to the visit and also post visit.”“Digitally, you have to be connected to your customers.”“Our customers are looking for reliability, stability, and consistency.”Action Steps:Audit your current auto repair customer follow up process to identify where communication stops after the visit.Implement automated appointment reminders to reduce no-shows and improve vehicle count.Clean and consolidate customer data to avoid duplicate records and inconsistent messaging.Centralize reputation management so reviews, feedback, and responses live in one system.Treat auto repair customer follow up as a core operational function, not a marketing add-on.

Jon Kloosterman is the Chief Operating Officer of Westside Auto Group, a six-location auto repair organization based in Michigan. With more than 17 years in the business, Jon has grown alongside the company, stepping into the COO role in early 2020 during one of the most disruptive periods the industry has faced.Having experienced growth from the ground level through executive leadership, Jon brings a practical, operator-first perspective on scaling auto repair shop teams. His experience navigating multi-location expansion, team development, and cultural alignment makes his insights especially relevant for shop owners and leaders managing growth without burning out their people.In this episode…What if the real challenge with scaling auto repair shop teams isn’t growth itself but how leadership shows up once growth starts moving faster? Many shop owners push harder on metrics, processes, and controls, only to find their teams more stressed and less effective.In this conversation, Jon Kloosterman breaks down why sustainable growth depends less on dashboards and more on people. As shops expand from one location to many, the pressure to standardize everything can quietly erode trust, ownership, and collaboration. Jon explains why scaling auto repair shop teams requires leaders to simplify, step back, and let culture mature especially when the numbers look good but something still feels off.Here’s a glimpse of what you’ll learn: [01:08] Jon Kloosterman and his role at Westside Auto Group[01:20] Growing up and working in the same Michigan community[03:40] Entering the auto repair industry unexpectedly[04:59] Stepping into the COO role during the COVID shutdowns[06:40] Expanding from three to six locations over four years[09:29] What differentiates Westside Auto Group in competitive markets[13:14] Recruiting through internal referrals and trusted networks[14:20] Balancing technical ability with cultural fit[18:17] Simplifying KPIs to align teams around shared goals[21:31] Encouraging ownership through internal communication[24:46] A guiding leadership principle for collaboration[25:35] Book recommendation that shaped service and culture thinkingResources mentioned in this episode:Jon Kloosterman LinkedInWestside Auto Group WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“There is no one of us that’s smarter than all of us.”“It all comes down to the team.”“Process and procedures are going to get you a certain distance.”“When you have teams start to gel, that’s when the cool things really start to happen.”“We can teach a lot, but culture fit takes time.”Action Steps:Reevaluate how you approach scaling auto repair shop teams by prioritizing cultural alignment before adding more KPIs or controls.Simplify performance tracking so teams focus on shared goals instead of individual metrics.Use internal peer groups or messaging channels to encourage problem-solving without constant top-down direction.Hire for attitude and team fit first, then invest in training to build technical capability.Give leaders real ownership by involving them directly in financial and operational reviews.

Andy Fiffick is the President & CEO of Rad Air Complete Car Care and Tire Centers, overseeing a network of multi-location auto repair shops in the Cleveland, Ohio area. With more than 50 years in the automotive industry, Andy began working on cars at a young age alongside his father, a diesel mechanic who instilled a “do it right the first time” mindset that still guides his leadership today.After formal automotive training and a decade at Ford Motor Company while earning his business degree, Andy left corporate life to build his own repair business from the ground up. His experience as both an operator and franchisor gives him a grounded, real-world perspective on what actually drives sustainable growth and long-term employee retention in today’s auto repair shop culture.In this episode…If you’re feeling the strain of hiring, retention, and morale right now, this conversation hits close to home. The episode centers on auto repair shop culture and why it’s become one of the biggest differentiators between shops that constantly churn staff and those that keep people for decades. This isn’t theory, it’s about what happens in the bays, the break room, and the everyday decisions owners make.The tension is simple but uncomfortable: most shop owners say culture matters, but far fewer are willing to change how they personally show up. From training and accountability to work-life balance and leadership presence, this discussion explores why auto repair shop culture is under pressure today and why getting it right matters more now than ever for owners, managers, and multi-location operators trying to grow without burning out their teams.Here’s a glimpse of what you’ll learn: [01:05] Who Andy Fiffick is and his role in the auto repair industry[02:08] Early automotive upbringing and finding a lifelong career path[05:29] How technology reshaped training and technician expectations[09:39] Using mistakes as coaching opportunities instead of discipline[11:54] Employee recognition and everyday engagement practices[13:27] Protecting work-life balance without hurting shop performance[16:40] Reducing turnover through consistent owner involvement[19:47] Monthly leadership meetings and cross-store collaboration[21:44] Why quarterly check-ins outperform annual reviews[24:06] Franchising as a growth and accountability strategyResources mentioned in this episode:Andy Fiffick LinkedInRad Air Complete Car Care & Tire Centers WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“I never ask our people to do anything I’m not willing to do myself.”“If you’re trying to teach responsibility and accountability, why aren’t you going to the training with your guys?”“You never degrade someone for doing something wrong, you use it as a coaching and learning experience.”“Our guys want to live their lives, and that excuse of always working is no longer acceptable.”“You can’t expect your team to do a great job if you don’t give them the tools they need.”Action Steps:Audit your auto repair shop culture by identifying where your actions don’t match the standards you expect from your team.Attend the same training sessions as your technicians to reinforce accountability and shared learning.Replace annual performance reviews with quarterly one-on-one check-ins focused on support and growth.Create systems that protect work-life balance, such as adjusted hours or operational alternatives that don’t rely on burnout.Build regular cross-store or team meetings to encourage collaboration and shared problem-solving across locations.

Chuck Space is the Executive Director of the Texas Tire & Automotive Association (TTAA) and the founder of Space & Associates, an association management and consulting firm. With more than two decades of experience working alongside tire dealers, auto repair shop owners, and trade organizations, Chuck has built a career focused on advocacy, governance, and strategic growth for industry associations.Before leading TTAA, Chuck worked in public service, lobbying, and association leadership, giving him a rare perspective on how legislation, regulation, and business realities intersect. His work matters to shop owners because he operates at the point where policy decisions become real operational consequences: fees, compliance issues, labor challenges, and business continuity.In this episode…For many tire dealers and auto repair shop owners, joining a state association feels optional until it isn’t. This conversation centers on the real-world value behind state tire association benefits, especially when regulatory pressure, local government disputes, or unexpected legal issues surface without warning.Rather than framing association membership as a perk or obligation, the discussion explores why collective representation, peer access, and advocacy matter more today than they did a decade ago. Rising costs, shifting regulations, and increased scrutiny make it harder for independent operators to stand alone, and this episode challenges the mindset of “I’ll deal with it when it happens” before that moment arrives.Here’s a glimpse of what you’ll learn: [01:07] Who Chuck Space is and his role in the industry[01:50] Early background and upbringing in Texas and New Mexico[04:05] Career path into association leadership and consulting[06:46] Advising associations on strategy, governance, and growth challenges[07:35] Why tire and auto businesses should participate in state associations[12:05] Real-world example of association support resolving a local dispute[16:35] Texas’s business-friendly environment and industry growth context[20:30] How Texas tire businesses can join the state association[22:31] Practical value of peer guidance and shared experience[24:37] Legal guidance and attorney access as a member benefit[26:36] Leadership philosophy and personal values guiding Chuck’s workResources mentioned in this episode:Chuck Space LinkedInTexas & Tire Automotive Association WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“You don’t need to sit there and scratch your head and try to guess what you should do as a member.”“It allows you to have a mini board of directors where you have the resources there that you can call on.”“When you come together, you speak with a louder voice.”“What one business can’t do by itself, the association can help accomplish.”“Very few legislators understand the indirect effects of what they pass.”Action Steps:Evaluate the state tire association benefits available in your market, focusing on advocacy, legal access, and peer support rather than discounts.Identify one regulatory or operational risk in your business that would be easier to address with collective representation.Build a habit of seeking experienced peer input before making major service, staffing, or compliance decisions.Treat association membership as a risk-management tool, not just a networking opportunity.Review whether your business has a clear path to legal or regulatory guidance before an issue becomes urgent.

Mike Edge is the host of the Gain Traction Podcast and a long-time voice in the tire and automotive repair industry. With more than two decades of experience spanning internet marketing, small business consulting, and industry media, Mike has worked closely with tire dealers, auto repair shop owners, and multi-location operators across the country. His background includes early involvement in digital marketing before it became mainstream in the automotive space, giving him a front-row seat to how the industry has evolved.  Through the Gain Traction Podcast, Mike has interviewed hundreds of industry leaders; from independent shop owners to executives at national brands, bringing tire industry podcast insights that center on people, leadership, and long-term business health. His perspective matters because it’s shaped not just by theory, but by years of listening, observing patterns, and reflecting on what actually helps shops grow and sustain strong cultures.Tony O’Billovich is a seasoned tire and auto repair industry leader with decades of hands-on experience managing and growing multi-location operations. Having overseen everything from daily retail operations to large-scale expansion projects, Tony now leads the Master Shop Program at Point S Tire USA, where he coaches and mentors independent shop owners on profitability, leadership, and business growth. Known for his practical, down-to-earth approach, Tony helps tire shop owners take control of their businesses by focusing on pricing strategies, employee development, and operational efficiency, all while preserving the legacies and community roots that make independent shops unique.In this episode…This episode steps away from surface-level recaps and leans into tire industry podcast insights that quietly shape how leaders think and act. Framed as a year-in-review, the conversation turns the focus onto reflection, what happens when you truly listen to different voices across the industry and allow those perspectives to challenge your assumptions about leadership, communication, and people.For shop owners and operators navigating constant pressure; from staffing issues to cultural shifts, this discussion matters right now. The themes that keep resurfacing are the ones that don’t go away: trust, accountability, clarity, and the cost of ignoring communication. Rather than prescribing answers, the episode invites listeners to pause and ask whether they’re building businesses that support people as much as profits and whether they’re actually hearing what their teams are telling them.Here’s a glimpse of what you’ll learn: [01:15] Why reflecting on conversations reveals deeper leadership insights[02:48] Mike Edge’s background and entry into internet marketing and the tire industry[07:17] What drives long-term passion for the tire and automotive repair space[09:36] Leadership lessons from Rob Williams and a dealer-first mindset[12:36] Stepping back from daily operations to lead the business more effectively[16:08] Leadership perspectives drawn from Melanie White’s industry involvement[18:42] Increasing female participation and representation in automotive[22:20] Generational shifts and preparing the future workforce[23:15] Insights on Gen Z’s growing role in the automotive industry[28:44] The impact of poor communication on business performance[30:32] Why open communication and accountability define strong leadership[34:39] Integrity and culture lessons from long-tenured industry leaders[35:57] Episodes and themes that resonated most with listeners[38:01] Advice for technicians and mechanics starting their careers[40:13] Guidance for first-time managers on clarity and accountability[43:21] The biggest challenges facing tire and automotive dealers todayResources mentioned in this episode:Point S Tire WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInGain Traction Podcast Ep#202 with Rob WilliamsGain Traction Podcast Ep#194 with Kamard JohnsonGain Traction Podcast Ep#203: Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 1Gain Traction Podcast Ep#195 with Josh ParnellGain Traction Podcast Ep#207 with Gary SkidmoreGain Traction Podcast Ep#136 with Mike GraberQuotable Moments:“I liked his honesty, and specifically his honesty with himself.”  “Poor communication costs shop owners 18% of total salaries being paid out on an annual basis.”  “If you’ll keep communicating, you’ll always figure it out.”  “Everybody has something to offer you, and that knowledge can be a gift.”  “We’re all going to make mistakes, just be accountable for them.”Action Steps:Schedule regular leadership check-ins to reflect on communication gaps and address them before they become costly issues, strong tire industry podcast insights consistently point back to clarity and follow-through.Audit where your time is spent as an owner or manager and identify tasks that should be delegated so you can focus on vision, culture, and financial oversight.Create structured opportunities for open feedback with your team, making it clear that accountability is expected but mistakes are part of growth.Invest in soft-skills training for technicians and frontline staff, including communication, professionalism, and customer interaction.Actively mentor younger employees by being direct, honest, and consistent; supporting long-term workforce stability rather than short-term fixes. What if your emails actually brought customers back in? Visit Cinch.io to learn more.

Jason Eich is a multi-location auto repair shop owner based in Evansville, Indiana. After spending more than two decades in a corporate career, Jason made an unexpected leap into independent auto repair ownership; a move that eventually led to operating multiple successful shops. Drawing from his background in leadership, discipline shaped by his time in the Marines, and hands-on experience scaling operations, Jason brings a grounded, real-world perspective on what it truly takes to grow an auto repair business.In this episode…Growth is often the goal for shop owners but knowing how to grow an auto repair business beyond a single location is where many hit a wall. Expansion isn’t just about opening another shop or increasing car count. It requires a fundamental shift in leadership, mindset, and structure.Jason Eich explains that real growth begins when owners stop forcing the same systems everywhere and start building operations that fit their local markets. From customer loyalty and geography to staffing and traffic patterns, Jason shares why understanding market dynamics is critical when scaling an auto repair business.On this episode of Gain Traction, Mike Edge sits down with Jason Eich to unpack the transition from operator to owner. Jason outlines the leadership changes required to grow sustainably, why developing managers is non-negotiable, and how having hard conversations early creates clarity and accountability. His insights offer a clear roadmap for shop owners who want to grow faster without sacrificing culture or stability.Here’s a glimpse of what you’ll learn: [01:09] Jason Eich’s background and path into auto repair ownership[04:23] How a casual conversation led to buying his first auto repair shop[07:33] What surprised Jason most about the auto repair industry[08:48] How Jason’s Marine Corps experience shaped his leadership style[11:59] Why running a shop isn’t always about fixing cars[13:52] Jason’s perspective on right to repair and access to OEM data[17:25] How Jason approaches growth beyond two locations[20:03] The mindset shift from operator to business owner[22:48] The leadership principle Jason lives by[23:54] The best way to handle hard conversations as an ownerResources mentioned in this episode:Jason Eich LinkedInEich Brothers Automotive WebsiteDartt Automotive WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Growth doesn’t mean being in every bay, it means building people you trust.”“Cars don’t fix themselves, and neither do problems in your business.”“If you want to scale, you have to stop forcing one system everywhere.”“Leadership means owning the outcome and having the hard conversations.”“Structure and accountability are what make growth sustainable.”Action Steps:Evaluate your readiness to scale: Ask whether your shop can operate without you in the day-to-day.Build managers before expanding: Growth stalls quickly without leadership in place.Adapt systems to local markets: Geography, loyalty, and traffic patterns matter.Have hard conversations early: Clarity prevents bigger problems later.Shift from operator to owner mindset: Work on the business, not just in it. What if your emails actually brought customers back in? Visit Cinch.io to learn more.

AJ Nealey is the owner and “Chief Cheerleader” of Nealey Tire & Auto, a rapidly growing multi-location auto repair business in Maryland. A self-taught technician who began his career turning wrenches in a one-bay garage behind his home, AJ built his company through relentless curiosity, hard work, and a passion for serving people. Over time, he shifted from technician to leader and eventually into multi-store ownership; a journey marked by both breakthrough growth and painful lessons. His story highlights how vision, faith, and perseverance can transform a small operation into a purpose-driven organization.In this episode…Growing an auto repair business is never a straight line and the wrong decisions can derail even the strongest momentum. Many shop owners underestimate how quickly expansion can expose weaknesses in leadership, staffing, finances, and operations. So, what are the biggest mistakes shop owners make when scaling, and how can they avoid them?According to AJ Nealey, it starts with understanding the difference between opportunity and danger. In this candid conversation, AJ opens up about the auto repair business mistakes that nearly halted his growth, including buying distressed shops that required more time, money, and emotional energy than expected. He explains the hidden challenges behind reviving broken locations and why shop owners must stay aligned with their values, systems, and operating model before expanding.AJ also shares the mindset shifts that helped him evolve from technician to leader. From learning the business side through RLO Training, to letting go of the tools, to building a team-based culture centered on service and purpose. AJ reveals what truly drives sustainable growth. The episode also explores how his faith shapes the way he leads, mentors employees, and views his business as a platform for service.On this episode of Gain Traction, Mike Edge sits down with AJ Nealey to discuss the realities of scaling an auto repair business, the mistakes that taught him the most, and the vision that continues to move his company forward.Here’s a glimpse of what you’ll learn: [01:03] Who is AJ Nealey?[01:34] How AJ entered the auto repair industry as a self-taught technician[06:40] The biggest challenge he faced in buying his first store[08:09] How moonlighting in a one-bay garage became the start of Nealey Tire & Auto[09:01] The turning point: discovering RLO Training and learning business fundamentals[11:20] The long road to opening his first full shop location in 2016[13:39] What AJ learned about hiring, delegation, and transitioning into leadership[15:53] The expansion mistake he warns shop owners never to repeat[18:10] Why AJ doesn’t regret the struggle and how hardship built resilience[22:18] What motivates him internally and how faith shapes his business[26:30] The mantra AJ lives by as a leader and business ownerResources mentioned in this episode:Gain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInAJ Nealey LinkedInNealey Tire & AutoQuotable Moments:“Don’t buy a dumpster fire.”“You have to go through the valley to appreciate the win.”“It’s not what you get paid for the hour, it’s the value you bring to the hour.”“Customers vote with their wallet.”“We look at our business as a ministry.”Action Steps:Evaluate expansion opportunities carefully: Avoid distressed shops that drain time and capital.Strengthen your leadership skills: Learn to delegate, coach, and develop your team.Align acquisitions with your operating model: Ensure new stores fit your systems and values.Invest in training: Like AJ, consider formal business education to support smarter growth.Build a purpose-driven culture: Lead with service, celebrate wins, and create meaningful employee experiences.

Gary Skidmore is a longtime tire industry leader whose career began in his father’s independent shop and eventually grew into franchise ownership and executive roles within Big O Tires. With experience spanning the sales counter, the service bays, and corporate leadership, Gary brings a rare, full-circle view of what makes tire dealers successful. Today, he helps guide one of the most recognized dealer networks in the country, applying decades of hands-on operational knowledge, market strategy, and people development to support franchise growth across 466 locations.In this episode…Understanding how to scale a tire business begins with learning from someone who’s lived every level of it. In this conversation, Gary walks through his early shop experiences, the lessons learned from becoming a franchise owner, and the leadership principles that shaped his approach to growth. He explains how Big O Tires expanded to 466 stores, why intentional market selection matters, and what franchisees truly receive beyond brand recognition.Gary also breaks down the two traits he believes predict franchise success better than any other metric; insights gained from decades of watching operators thrive or struggle. From the realities of franchise renewals to how often field consultants actually visit stores, he gives a transparent look into how a major tire network supports its people.This episode is packed with clarity and real-world wisdom for anyone interested in scaling a tire business the right way, through smart operations, strong leadership, and steady, intentional growth.Here’s a glimpse of what you’ll learn: [01:04] Who Gary Skidmore is and how he entered the tire business[01:29] Why snow days meant shop days growing up[02:59] From part-time college job to Big O franchise owner[05:57] How Big O Tires grew to 466 locations[07:35] What really happens after 10 years: franchise renewal insights[08:33] What Big O franchisees receive and how support is structured[10:40] Why consultant visits vary by store size and operational needs[11:54] Where new franchisees typically come from[14:56] The two traits that reliably predict franchise success[22:50] Work stories that shaped Gary’s leadership style[26:55] A memorable day at the counter and its lesson[28:10] Gary’s favorite movie and a childhood story that still inspires himResources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInGary SkidmoreBig O Tires’ LinkedInBig O Tires’ WebsiteQuotable Moments:“Growth only works when the support behind it works, too.”“You can’t fake integrity. It shows up in every decision you make.”“The strongest operators are proactive, not reactive.”“Franchise systems thrive when people feel supported, not managed.”Action Steps:Evaluate your growth strategy: Is your expansion structured and intentional?Strengthen your support systems: Ensure operators receive meaningful field guidance.Develop leadership habits: Accountability and integrity set the tone for every store.Define the ideal franchisee: Identify traits that align with long-term success.Review your store culture: Strong values drive consistent performance and customer trust.

Gianluca Grioni is the Vice President of Sales for Momo Tires USA and brings decades of global experience to the automotive industry. Originally from Italy, he began his career in 1997 as a test driver and went on to spend 22 years with Pirelli before joining Momo. Today, he oversees Momo’s growth across the U.S., Canada, and Mexico, guiding distribution strategies, brand development, and the company’s expansion following its recent shift to full brand ownership. His background in motorsports, product testing, and international marketing gives him a unique perspective on building a European-rooted brand in the American tire market.Clint Young is the President and COO of Point S Tire & Auto Service USA, leading one of the industry’s fastest-growing dealer networks. Under his leadership, Point S has expanded to hundreds of rooftops across 39 states while also contributing to global growth across 51 countries. Clint oversees national operations, dealer support, and strategic initiatives, including new marketing programs set to roll out in 2026. Known for his energetic, people-first leadership style, he brings decades of experience in retail operations and continues to champion strong relationships, brand unity, and long-term growth for independent tire dealers.In this episode…Empty headingThe final installment of the SEMA roundup series closes out SEMA 2025 with two standout conversations, each offering a different window into how brands grow, adapt, and stay connected in a rapidly changing industry.Mike begins with Momo Tires, where Gianluca Grioni shares the brand’s surprising motorsports origins and how a Formula 1 driver’s custom steering wheel sparked the company’s legacy. Gianluca breaks down Momo’s entry into the U.S. market, their distribution strategies, and how the brand is positioning itself for bigger growth after taking full ownership of its product line. His perspective blends heritage, product knowledge, and a clear vision for the U.S. tire landscape.Later, Mike sits down with Point S President & COO Clint Young for an energetic, wide-ranging discussion on national and international expansion, dealer support, and the company’s new marketing programs rolling out in 2026. But as always with Mike and Clint, the conversation naturally moves into real life; cold plunging, sports injuries, rugby, family moments, revealing the personality behind the leadership and giving listeners the kind of authentic, unfiltered stories you only get at SEMA.This episode closes out the SEMA roundup series with candid conversations, unexpected moments, and a clear reminder that every brand is driven by the people behind it, a fitting finish to our time on the floor at SEMA 2025.Here’s a glimpse of what you’ll learn: Empty heading[00:39] How Gianluca Grioni began his career as a test driver before moving into global sales[02:15] The surprising F1 story behind the creation of the first Momo steering wheel[04:42] How Momo Tires built its U.S. distribution and what dealers should know[08:30] Why Momo’s shift to full brand ownership is a game-changer for growth[09:41] Clint Young on Point S’s rapid expansion across 39 states[11:10] How international growth strengthens Point S’s buying power[13:20] The importance of partnerships and brand unity for a national dealer network[17:58] Cold plunges, sports injuries, and the life stories behind industry leaders[21:14] Why genuine relationships still drive dealer success at SEMAResources mentioned in this episode:Empty headingTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInSEMA WebsiteGianluca GrioniMOMO TiresClint YoungPoint S TireQuotable Moments:Empty heading“Passion is where everything starts, sometimes even with a steering wheel you build yourself.”“Growing a brand in the U.S. means listening to the dealers first.”“If you’re not moving forward, you’re losing leverage.”“Cold plunges, sports, the injuries; it all connects back to discipline.”“SEMA reminds us the industry still runs on genuine conversations.”Action Steps:Empty headingExplore emerging brands at SEMA – Even established markets have room for fresh product lines and competitive positioning.Strengthen local partnerships – Strong dealer relationships remain a major advantage for both new and established brands.Stay consistent with brand messaging – As seen with Momo and Point S, clarity and identity help brands grow nationally.Invest in community and network building – Personal connections still move the market, especially at events like SEMA.Embrace cross-industry insights – Lessons from sports, discipline, and daily routines often translate directly to leadership.

SEMA 2025 remains the industry’s premier gathering place, not just for exploring new products, but for engaging in conversations that truly shape the future of the aftermarket. This episode of the Gain Traction Podcast captures that energy firsthand, bringing together voices from across the tire, equipment, and service ecosystems to discuss what’s working, what’s changing, and what dealers need to watch closely.From hands-on equipment innovations to long-term brand strategy, from dealer advocacy to the evolving demands of today’s consumers, each segment highlights something different; yet all point back to a common truth: this business still runs on relationships and honest dealer feedback.Whether you’re a manufacturer, distributor, or multi-location shop owner, Part 3 of our SEMA Roundup offers a clear look at the trends shaping 2025, directly from the leaders who influence them.In this episode…SEMA is where ideas sharpen, partnerships strengthen, and the industry gets its first real sense of what’s ahead. And in this third installment of our SEMA 2025 Roundup, the conversations dive even deeper.From Hunter Engineering Company to Kenda Tires and the Tire Industry Association, today’s lineup shares insights on new technology, shifting market dynamics, and the growing pressure to innovate in ways that actually help dealers back home. You’ll hear perspectives on everything from right-to-repair and training gaps to product development, supply chain realities, and what it takes to build stronger dealer relationships in a crowded marketplace.More than anything, this episode highlights a theme that keeps rising to the surface: the aftermarket moves forward when people show up, share openly, and challenge each other to improve.Here’s a glimpse of what you’ll learn: [00:53] John Zentz on technology adoption, equipment innovation, and how Hunter Engineering is listening more closely than ever to dealers’ needs[05:19] Michael Mathis discusses Atturo’s long-play brand strategy and why balancing innovation with dealer trust still matters[17:55] Roy Littlefield IV on TIA’s advocacy work, including right-to-repair, technician training, and strengthening industry representation[23:55] Brandon Stotsenburg shares how Kenda Tires is building durable product lines through real-world testing and dealer feedback[31:24] Cody Benton of Black’s Tire & Auto Service highlights the importance of customer experience and distributor-dealer relationships[38:50] Christina Walls talks about Landscape Durable Tires’ approach to longevity, new categories, and what niche markets are looking for in 2025Resources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInSEMA WebsiteJohn Zentz LinkedInHunter Engineering Company WebsiteMichael Mathis LinkedInAtturo Tires WebsiteRoy Littlefield IV LinkedInTire Industry Association WebsiteBrandon Stotsenburg LinkedInKenda Tires WebsiteCody Benton LinkedInBlack’s Tire & Auto Service WebsiteLandscape Durable Tires WebsiteMeet the Leaders Featured in This Episode:John Zentz is the Senior VP of Global Sales for Hunter Engineering Company and has spent more than 30 years shaping how shops across the country adopt new equipment and service technology. His long career; from his early days in Baltimore to leading sales at Hunter’s corporate headquarters — gives him a deep, hands-on understanding of dealer needs, industry trends, and the importance of strong customer relationships. John’s leadership continues to play a key role in how Hunter showcases innovation at events like SEMA.Michael Mathis is the President of Atturo Tires and has guided the company through major expansion across new market segments, high-visibility sports partnerships, and national marketing campaigns. Under his leadership, Atturo has strengthened its reputation as a brand that delivers premium performance at a competitive price, while staying committed to long-term dealer relationships and stable, reliable programs. Michael’s strategic approach has helped Atturo become one of the most recognized and fast-growing brands in the tire industry.Roy Littlefield IV is the Vice President of Government Affairs at the Tire Industry Association, where he leads the organization’s national advocacy efforts on issues like right-to-repair, vehicle data access, tax credits, and federal and state legislation that impacts dealers every day. He works directly with policymakers and brings real-world stories from shops and retreaders to Capitol Hill to ensure the industry’s voice is heard. Roy’s leadership has made TIA a powerful force in shaping policy that supports independent tire and auto service businesses.Brandon Stotsenburg is the Vice President of the Automotive Division for Kenda Tires and brings more than 35 years of tire industry experience to his role. He oversees product strategy, OEM and aftermarket programs, and Kenda’s positioning as a premium-performance brand at a value price. Brandon is known for his clear, practical explanations of the industry’s tier system and for helping dealers understand how Kenda fits into the evolving marketplace. His leadership continues to strengthen Kenda’s presence across North America.Cody Benton is part of the Business Development team at Black’s Tire & Auto Service and represents the third generation of the Benton family to help carry the company forward. Growing up in the business, Cody brings a deep appreciation for the company’s history, culture, and long-standing commitment to serving communities across the Carolinas. He plays a key role in supporting dealer partnerships, strengthening wholesale relationships, and helping the next generation stay connected to the legacy his family built.Christina Walls is the Director of Sales for Landscape Durable Tires and has been instrumental in introducing the brand’s new durable tire category to the American market. With a background rooted in tire retail and decades of industry experience, she understands dealer needs from both a technical and consumer perspective. Christina works closely with product development teams and uses data-driven insights to help shape a lineup focused on long-lasting value, consistency, and advanced manufacturing technology.Quotable Moments:“SEMA is where you get honest feedback, the kind you can’t get from a spreadsheet.”“Innovation isn’t just about new products. It’s about solving real problems fo...

Independent shop owners, brand leaders, manufacturers, lobbyists, and innovators all walk the same halls at SEMA but hearing their stories side by side paints an entirely different picture of where the aftermarket is headed. In this episode, we continue our conversations live from the SEMA 2025 show floor, connecting with the people who show up, contribute, and help push this industry forward.In this episode…While SEMA is known for big booths, new products, and packed aisles, what really drives the show are the conversations: honest, practical insights straight from the people doing the work every day. In Part 2 of our SEMA 2025 Roundup, we sat down with guests from across the aftermarket: independent dealers, government affairs experts, global tire brands, wheel manufacturers, trainers, and business development leaders.Cory Brown of Cory’s Point S Tire and Auto Service shares what he’s learned from growing multiple locations and how attending SEMA opened his eyes to gaps he didn’t even know existed. Karen Bailey-Chapman from SEMA’s Public & Government Affairs team breaks down the legislative challenges the industry faces and how her team is fighting to protect it. We also hear from leaders at TVS EUROGRIP, OE Wheels, DrivenEvidence, and Warrior Winches as they discuss product innovation, brand identity, technician safety, and why SEMA remains the best place for meaningful dealer connection.Whether you’re a shop owner, manufacturer, or industry partner, this episode shows why staying plugged into events like SEMA helps you stay ahead of equipment trends, regulatory issues, workforce needs, and shifting consumer expectations.Here’s a glimpse of what you’ll learn: [01:12] Cory Brown on Point S, independent dealer advantages, and seeing real opportunities at SEMA[09:33] Karen Bailey-Chapman on legislative issues affecting the aftermarket and SEMA’s advocacy priorities[15:32] Doug Kershaw on TVS EUROGRIP’s growth and global tire market expansion[22:23] Lance Bullock on building wheel brands and the journey from salvage-yard scrubber to SEMA-award-winning president[28:14] Pam Oakes on ADAS standards, technician safety, and responsible repair practices[35:59] Greg Robinson on Warrior Winches’ U.S. expansion and building dealer relationships at SEMAResources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInSEMA WebsiteCory Brown LinkedInPoint S Tire WebsiteKaren Bailey-Chapman LinkedInDoug Kershaw LinkedInTVS Eurogrip WebsiteLance Bullock LinkedInOE Wheels WebsitePam Oakes LinkedInDrivenEvidence WebsiteWarrior Winches USA LinkedInWarrior Winches USA WebsiteMeet the Leaders Featured in This Episode:Cory Brown owns four Point S retail locations in Rapid City, South Dakota, after growing from a single independent shop he purchased in 2008. A former Bridgestone/Firestone corporate manager, he believes in slow, steady growth built on real estate ownership and operational control. Cory values the Point S model for its independence, strong community feel, and member-owned advantages.Karen Bailey-Chapman leads SEMA’s public and government affairs team, working at the state and national levels to protect the aftermarket through advocacy, education, and policy engagement. With deep experience navigating legislative environments, she focuses on preventing harmful regulations and ensuring lawmakers understand the industry’s real-world impact. Her work plays a key role in shaping the future of the automotive aftermarket.Doug Kershaw oversees North American operations for TVS EUROGRIP, guiding the integration of Eurogrip and Super Grip brands across multiple off-road tire markets. With long experience in the OTR, agriculture, construction, and industrial segments, he helps expand the brand’s presence through customer relationships and strategic product development. Doug uses events like SEMA to connect with dealers efficiently and share the company’s global growth trajectory.Lance Bullock leads OE Wheels, 4Play Wheels, and Defiant Wheels, building on nearly 25 years in the aftermarket wheel business. Starting as a wheel scrubber in a salvage yard, he worked his way up to running award-winning brands recognized at SEMA for innovation and design. Lance is known for spotting talent, valuing hard work, and sustaining strong relationships with dealers and partners.Pam Oakes is the President of DrivenEvidence and a longtime automotive professional with deep roots in a multi-generation Detroit family of technicians. An ASE Master Technician and former shop owner, she now serves as an expert witness and industry educator, focusing on repair standards, ADAS procedures, and safety compliance. Pam advocates for technician excellence and responsible automotive repair practices.Greg Robinson leads North American business development for Warrior Winches, representing the family-owned UK brand as it expands into the U.S. consumer and industrial markets. With a background in sales and military service, he helps introduce Warrior’s military-grade and industrial-strength winches to truck, Jeep, and trailer owners. Greg uses SEMA as the company’s return platform to showcase new products and reconnect with dealers.Quotable Moments:“I want tire dealers to show up here at SEMA, because I think there’s so much for them.”“There’s something about moving the market when we show up in numbers.”“You don’t know what you don’t know and when you show up to something like this, you might have an epiphany.”“I don’t think people who haven’t been to SEMA really understand what they’re missing.”“Coming here for four days will never be bad for your business.”Action Steps:Take advantage of events like SEMA: Use these gatherings to compare products, pricing, equipment, and programs firsthand.Stay informed on legislative issues: Follow SEMA’s advocacy updates to understand how policy decisions impact your business.Explore product innovation: Look for tools, wheels, tires, and equipment that can give your shop or brand an edge.Prioritize technician training: Incorporate proper ADAS procedures and safety practices to protect both your techs and your customers.Watch the remaining SEMA 2025 episodes: More leaders and insights are on the way in Parts 3 and beyond.

The SEMA Show is where the entire tire and automotive aftermarket gathers under one roof and in this episode, we bring you straight to the center of that energy. Recorded live from the show floor, this conversation captures what happens when industry leaders, decision-makers, and long-time collaborators finally get to meet face-to-face at SEMA 2025. From market insights to growth strategies, our guests share what’s shaping the year ahead and why showing up at this event continues to matter.In this episode…SEMA has always been known as the place where new products, partnerships, and ideas come to life. But beyond the massive crowds and equipment displays, the real value comes from the people; the leaders who are driving change across the tire and automotive aftermarket.In Part 1 of our SEMA 2025 Roundup, Mike Edge sits down with a lineup of guests representing buying groups, recruiting firms, manufacturers, and advocacy organizations. They discuss what brought them to the show, what trends they’re watching, and how SEMA helps them plan for the future. The conversations are honest and straightforward, offering a practical look at what’s happening in the market right now.Whether you’re a dealer, vendor, or industry partner, these insights highlight why staying connected at events like SEMA can make all the difference heading into a new year.Here’s a glimpse of what you’ll learn: [01:06] Joe Tomarchio Jr. on networking, new technology, and private equity interest in the automotive sector[08:00] Jason Rook on ITDG’s fast-growing membership and dealer buying power[14:01] Mike Cioffi’s insights on talent shortages and the realities of hiring Gen Z[20:24] Melanie White on SEMA’s focus on advocacy, youth engagement, and innovation[32:54] Norris Marshall on regulatory involvement and SEMA’s expanding work in D.C.[43:19] Sonny McDonald on Toyo’s presence at SEMA and the importance of real-world product applicationResources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInSEMA WebsiteJoe Tomarchio Jr. LinkedInFocus Investment Banking WebsiteJason Rook LinkedInITDG WebsiteMike Cioffi LinkedInTire Talent WebsiteTire Business WebsiteMelanie White LinkedInHellwig Products WebsiteNorris Marshall LinkedInBluePrint Engines WebsiteSonny McDonald LinkedInToyo Tires WebsiteMeet the Leaders Featured in This Episode:Joe Tomarchio Jr. built a one-store shop in West Baltimore into a 26-location, $100M business before selling to Monro. He went on to lead dozens of acquisitions during Monro’s expansion. Now, as Managing Director at FOCUS Investment Banking, he helps auto service owners grow and prepare for successful exits.Jason Rook leads ITDG’s nationwide network, driving rapid membership growth and expanding dealer buying power across tires, parts, insurance, and marketing programs. He uses industry events like SEMA to strengthen vendor relationships and plan upcoming initiatives. His focus is helping independent dealers gain security, leverage, and long-term stability.Mike Cioffi is the founder of Tire Talent, a recruitment firm specializing in leadership, engineering, and sales roles across the tire industry. With over a decade in specialized recruiting, he also writes a longtime column for Tire Business analyzing workforce trends, including Gen Z hiring and retention. His mission is helping companies find and keep high-performing talent.Melanie White is the Chair of the SEMA Board and President of Hellwig Products, an 80-year-old family manufacturer of load and sway control systems. She champions SEMA’s priorities in advocacy, youth engagement, and technology innovation. Under her leadership, Hellwig continues to grow while keeping U.S. manufacturing at its core.Norris Marshall is SEMA’s Chair Elect and the CEO of BluePrint Engines, building on more than four decades in engine manufacturing. He is deeply involved in SEMA’s expanding advocacy work in Washington, D.C., especially around aftermarket and regulatory issues. His leadership reflects his long-standing commitment to protecting the industry’s future.Sonny McDonald leads national training efforts for Toyo Tires, supporting dealers through product education and hands-on engagement. He plays a key role in showcasing Toyo’s lineup at events like SEMA, connecting tires to real-world vehicle applications. His work highlights Toyo’s focus on quality, innovation, and strong dealer partnerships.Quotable Moments:“You get to see a whole lot of folks you don’t normally get to see, that’s the power of SEMA.”“ITDG gives independent dealers leverage they couldn’t get alone.”“Having a mission and vision is more important than ever when attracting and retaining talent.”“Advocacy, youth, and technology are the pillars we need to strengthen.”“If you want to understand this industry, you’ve got to be here.”Action Steps:Stay plugged into industry events: Use SEMA and other gatherings to build relationships and stay ahead of market shifts.Evaluate your business strategy for 2025: Consider technology, equipment upgrades, and operational efficiencies highlighted by our guests.Reassess your workforce approach: Understand what today’s talent values and how that impacts hiring and retention.Follow regulatory updates: Stay connected to advocacy efforts that affect tire dealers, aftermarket parts, and independent shops.Watch the remaining SEMA 2025 episodes: Parts 2 and beyond will feature more leaders, insights, and practical takeaways.

Rob Williams is the President of Hankook Tire North America, one of the most respected names in the global tire industry. From his early days in Virginia to leading a multinational brand, Rob’s story is one of grit, curiosity, and relentless drive. With decades of experience spanning retail, commercial, and manufacturing, he has built a reputation for developing people, simplifying processes, and leading with purpose. At Hankook, Rob continues to champion innovation and partnership through what he calls the “Four P’s”: Product, Partner, Process, and People; a framework that defines the company’s culture and customer relationships.In this episode…What does it take to lead with heart in an industry built on grit and innovation? In this episode of Gain Traction, host Mike Edge welcomes Rob Williams for a conversation about leadership, teamwork, and building something that lasts. Rob reflects on his journey from a small-town kid bussing tables in Virginia to heading one of the tire industry’s top brands. He shares how lessons from Goodyear and Michelin shaped his leadership style and how Hankook’s Four P’s philosophy keeps the company relentlessly focused on excellence.Rob also takes listeners inside Hankook’s state-of-the-art plant in Clarksville, Tennessee, a symbol of how technology and teamwork can transform an entire operation. From tackling workforce challenges to investing in innovation, Rob explains how Hankook is setting new standards for quality and growth. Whether you’re in the tire business, manufacturing, or leadership yourself, this episode delivers powerful takeaways about resilience, culture, and purpose.Here’s a glimpse of what you’ll learn: [01:13] Who Rob Williams is and how he got his start in Virginia[02:58] How a first job bussing tables taught early lessons in humility[04:31] How Black Monday changed his career path and led him into tires[05:46] Key takeaways from Goodyear and Michelin that shaped his leadership[08:25] The “Four P’s”: Product, Partner, Process, and People and how they guide Hankook[10:17] Why Rob moved to Nashville and his perspective on the city’s growth[11:27] How Hankook supports its dealers and builds true partnerships[15:00] Inside Hankook’s Clarksville plant: Expansion, innovation, and automation[19:25] How Hankook is navigating workforce growth and new technology[21:08] A funny travel story that proves even leaders have off days[23:36] The books that inspired Rob’s leadership style and relentless mindset[27:08] What “going from good to great to relentless” means in business and life[33:55] When Rob turns the tables and asks Mike Edge a few personal questionsResources mentioned in this episode:Rob Williams LinkedInHankook Tires WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Don’t forget the people that brought you to the dance.”“Are you laying bricks, or are you building something special?”“We’re going from good to great… to relentless.”“Hankook, One Team.”“Innovation and teamwork can transform an entire operation.”Action Steps:Revisit your leadership framework: Identify your own “Four P’s” that guide your team or business.Focus on people and partnerships: Build relationships that drive long-term results, not just transactions.Invest in innovation: Explore automation and technology that streamline your operations.Prioritize culture: Create an environment where every employee feels they’re building something special.Adopt a relentless mindset: Never settle for “good enough”, keep improving every process and every product.

Eric Svedberg is the President and Owner of European Autowerks in Virginia Beach, Virginia, a premier independent shop specializing in high-end European vehicles. Starting his journey at just sixteen, pumping gas at a local Amoco station, Eric quickly rose to become the country's youngest Amoco dealer by age twenty-two. Over the years, he transformed his hands-on experience and entrepreneurial drive into a thriving $3.7 million business. Beyond running his shop, Eric is passionate about helping other entrepreneurs through his coaching venture, Fuel Coaching, where he shares his expertise on leadership, business systems, and how to scale an auto repair shop successfully.In this episode…What if the job you took as a teenager ended up defining your life’s work? That’s exactly what happened for Eric Svedberg. From long days at the gas pump to leading a thriving European repair business, Eric’s story is a testament to grit, curiosity, and reinvention.He shares how years of hands-on experience and continuous learning helped him navigate multiple business transitions, from full-service stations to specialized auto repair. Eric also opens up about how he found balance after years of working seven days a week and why building systems, training people, and embracing technology were key to sustainable growth.Eric’s insights provide a practical roadmap for anyone wondering how to scale an auto repair shop without losing sight of family, health, or purpose. His passion for leadership, adaptability, and giving back makes this episode a must-listen for entrepreneurs in the tire and auto industry.Here’s a glimpse of what you’ll learn: [01:07] Who is Eric Svedberg?[01:57] How a part-time job pumping gas at 16 sparked a lifelong career[03:10] The early Amoco days and what full service really looked like[07:08] Becoming the youngest Amoco dealer in the country at just 22[09:22] Transitioning from Amoco to European Auto Works[11:07] Rebranding, growth, and finally gaining work-life balance[14:33] Where Eric sees European Auto Works in the next few years[16:40] A customer’s parking-lot prayer and what it taught him[18:33] How Google tools and video marketing improved visibility[20:54] The game-changing shop software that streamlined operations[22:38] The business books that changed Eric’s mindset[29:07] Giving back through Fuel CoachingResources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInEric Svedberg LinkedInEuropean Autowerks WebsiteMaking Money Is Killing Your Business by Chuck BlakemanFreedom’s Forge by Arthur HermanAcres of Diamonds by Russell ConwellQuotable Moments:“I became the youngest Amoco dealer in the country at age 22.”“I quickly learned that wherever I was, was the place that made money.”“I changed the name, rebranded, got my life back; five days a week, not seven, and grew and grew and grew.”“I’ve always been a sponge. I absorb information from anyone and everyone.”“Making money is killing your business.”Action Steps:Invest in learning: Absorb insights from others in your field and keep evolving with your business.Systemize your operations: Build processes that allow you to step out of daily chaos and focus on growth.Adopt modern tools: Embrace digital platforms like Google Business and TechMetric to improve efficiency.Prioritize work-life balance: Growth doesn’t have to mean burnout; it can mean freedom when done right.Pay it forward: Share your knowledge, mentor others, and help them discover how to scale an auto repair shop with clarity and purpose.

Mike Edge is the host of the Gain Traction Podcast, the official podcast for the tire and automotive industry, powered by Tread Partners. With a passion for spotlighting the people behind the business, Mike has spent over four years interviewing tire dealers, shop owners, industry executives, and innovators who keep the industry rolling forward.Sonny McDonald, National Director of Training at Toyo Tire U.S.A. Corp., joins Mike for this milestone episode celebrating 200 recordings of the Gain Traction Podcast. Known for his leadership, mentorship, and decades of hands-on experience, Sonny has long been a supporter of the show and an advocate for collaboration, authenticity, and growth within the tire industry.In this episode…What does it take for a niche podcast to reach 200 episodes? A milestone that only 2.35% of shows ever achieve? In this special edition of the Gain Traction Podcast, host Mike Edge and guest Sonny McDonald take listeners behind the mic to reflect on the journey from a simple idea in 2021 to a global platform that celebrates the people of the tire and automotive industry.Mike and Sonny revisit how the show began with a handful of conversations that turned into hundreds of interviews with shop owners, technicians, executives, and thought leaders. They talk about what makes the tire business unique; the people, the relationships, and the shared commitment to service and how teamwork and connection have been central to every story told.The episode also captures the humor, authenticity, and real-world perspective that have defined the Gain Traction Podcast. From behind-the-scenes bloopers to memorable guest moments, Mike and Sonny look back at the highlights that shaped the show’s growth, the lessons learned along the way, and what’s ahead for the podcast at industry events like SEMA.Here’s a glimpse of what you’ll learn: [00:32] How only 2.35% of podcasts make it to 200 episodes[02:18] The core mission and purpose behind the Gain Traction Podcast[06:12] The story of how the podcast first began in 2021[08:26] How the show grew to thousands of monthly downloads[10:15] Memorable interviews with industry leaders like Mike Spagnola and Mike Graber[15:21] Funny behind-the-scenes moments from early episodes[18:09] The teamwork behind the podcast’s success[20:27] What to expect from the Gain Traction team at SEMA[23:14] Toyo Tires’ Treadpass display and its one-of-a-kind buildsResources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInSonny McDonald LinkedInToyo Tires USA WebsiteGain Traction Podcast Episode #1Gain Traction Podcast Episode #121Gain Traction Podcast Episode #136Gain Traction Podcast Episode #178Quotable Moments:“We wanted to elevate the brands and people of this industry and have fun doing it.”“At the end of the day, we’re all in the people business.”“Only 2.35% of podcasts reach 200 episodes and that’s something worth celebrating.”“Teamwork makes everything possible, both in the shop and behind the mic.”“Great conversations create impact far beyond the microphone.”Action Steps:Celebrate your milestones; big or small, and reflect on how far you’ve come.Keep your focus on people: customers, teams, and relationships that build your business.Attend industry events like SEMA to network, collaborate, and stay inspired.Support independent podcasts that share your industry’s stories and elevate its leaders.Listen to more episodes of the Gain Traction Podcast to learn from voices shaping the tire and automotive world.

Mike Griffin is the Sales Manager at Dunlap & Kyle Tire Company in Birmingham, Alabama, that’s been serving the Southeast for decades. With years of experience behind the counter and in the field, Mike has seen firsthand how shifting markets, customer habits, and economic changes affect everyday operations. Known for his grounded leadership and people-first mindset, he brings a refreshing blend of humor, honesty, and insight into every tire business conversation.In this episode…Inflation has become more than a headline, it’s an everyday reality for dealers and customers alike. But what does it really look like when you’re the one managing inventory, serving customers, and trying to stay profitable?In this episode of Gain Traction, Mike Edge sits down with longtime friend and industry veteran Mike Griffin to discuss what’s really happening behind the counter as inflation in the tire industry continues to reshape the way dealers do business in 2025. Their conversation is equal parts candid and relatable, covering how higher costs, cautious customers, and unpredictable supply have forced shop owners to adapt and think differently.Mike shares how many dealers are leaning more heavily on service work to offset slower tire sales, finding creative ways to stay competitive while maintaining quality and trust. Beyond the business side, he also dives into mindset, discussing the importance of staying intentional, leading with empathy, and keeping perspective when things get tough. It’s a reminder that success isn’t just about numbers but about how you show up for your people and community.If you’ve ever wondered how shop owners are coping with inflation in the tire industry in 2025, this episode gives you a clear look at the realities, the resilience, and the real humor that keep this industry moving forward.Here’s a glimpse of what you’ll learn: [00:42] Mike Griffin’s background and his role at Dunlap & Kyle Tire Company[05:48] Tariffs, pricing shifts, and market uncertainty in Alabama[06:53] Why tier three and four tires are gaining more traction[07:38] How domestic manufacturers are finding opportunity amid tariffs[11:41] A local favorite: Mike’s go-to restaurant in Birmingham[17:34] Favorite sports movies and what The Natural teaches about life[18:24] The much-debated sequel to Happy Gilmore[25:02] Mike’s personal mantras and lessons for leading with empathyResources mentioned in this episode:Mike Griffin LinkedInD&K Tire Company LinkedInD&K Tire Company FacebookTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Treat everybody you meet like they’re hurting, because you won’t miss by much.” – Dr. Kevin Elko, shared by Mike Griffin“Even when tire sales are flat, service keeps the doors open.”“You can’t always control the economy, but you can control your attitude.”Action Steps:Keep a close eye on how inflation in the tire industry 2025 is influencing customer behavior and pricing strategy.Focus on growing service work and value-based offerings to offset softer tire sales.Lead with empathy: your people and customers feel economic pressure too.Find ways to keep humor and perspective alive, even when times get tough.