Gain Traction

David Manley is the Managing Editor of Tire Business, where he covers the trends, policy shifts, and operational challenges shaping the tire and automotive repair industry. With more than two decades in journalism across photography, writing, and editing, he brings a well-rounded perspective on how industry changes impact shop owners on the ground.His work consistently highlights the growing tension around right to repair in auto repair, giving operators a clearer understanding of how legislation, technology, and manufacturer control are reshaping what independent shops can and can’t do.In this episode…Control over the repair process is quietly shifting away from independent shops. What used to be a straightforward job now stops at the final step because access is blocked, not because capability is missing. Shops can complete the work, but can’t finish it.The core issue sits inside right to repair in auto repair. Vehicle data, software access, and manufacturer restrictions are redefining ownership. Customers believe they own their vehicles, but access limitations tell a different story. That gap is where frustration builds and where shops start losing ground.The pressure doesn’t stay inside the industry, it moves directly to the customer. Higher costs, longer wait times, and forced dealership visits become the new normal. Right to repair in auto repair shifts from a policy conversation to a daily operational problem that affects revenue, workflow, and customer trust.Here’s a glimpse of what you’ll learn: [01:15] David Manley’s role and industry perspective[03:17] Career background and transition into Tire Business[06:22] Key challenges currently impacting the tire industry[08:44] Lack of awareness surrounding right to repair[10:00] How restricted access is redefining vehicle ownership[13:46] Cost and service delays driven by repair limitations[14:56] Tesla’s approach to open repair information access[16:11] The role of vehicle data, safety, and manufacturer control[18:33] ADAS limitations and implications for third-party service[20:23] Importance of reporting real-world repair access issues[24:02] Urgency for industry-wide awareness and action[24:47] Personal conversations and closing statementsResources mentioned in this episode:David Manley LinkedInTire Business WebsiteGain Traction Podcast Episode #176: Right to Repair: The End of DIY Car Maintenance?Tire Industry Association (TIA)Specialty Equipment Market Association (SEMA)TIA Right to Repair: Report your IssueTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Shops can complete the repair, but just can’t turn off the check engine light.”“The consumer should be able to get their product fixed where they want.”“Access is going to be restricted, and it’s happening in small ways right now.”“It becomes a price issue and a time issue for the customer.”“You’re connected to the manufacturer long after you buy the vehicle.”Action Steps:Audit recent repair jobs where your team couldn’t complete the work due to access restrictions and document the exact limitation.Train your advisors to clearly explain right to repair in auto repair to customers so they understand why delays or referrals happen.Start reporting specific access issues through industry channels like TIA to contribute real-world examples that influence legislation.Evaluate how often dealership referrals are increasing and track the revenue impact tied to incomplete jobs.Position your shop as an advocate for customer choice by educating your audience on right to repair in auto repair through content, conversations, and in-store messaging.

Nick Fox is a Pro Service Coach and Facilitator with Elite Worldwide and a former multi-location auto repair shop owner. After helping grow and operate his family’s automotive service business for more than a decade, Fox sold the operation and transitioned into coaching independent shop owners across North America. His work centers around helping operators improve leadership, operations, and profitability through structured collaboration and shared learning.Today, Fox works directly with independent operators through auto shop owner peer groups, helping them compare strategies, challenge assumptions, and solve real business problems alongside other experienced shop owners. His perspective combines firsthand shop ownership with years of facilitating leadership discussions among some of the most growth-focused operators in the automotive industry.EPISODE SPONSORThis episode of the Gain Traction Podcast is sponsored by Cosmo Tires. Cosmo Tires offers a wide range of tire solutions designed for durability, reliability, and performance across multiple vehicle segments. Learn more at https://www.cosmotires.comIn this episode…Running an auto repair shop places enormous pressure on leadership. Owners make financial decisions, manage employees, solve operational problems, and plan long-term growth, often without trusted advisors who understand the realities of the automotive aftermarket.That isolation explains the rise of auto shop owner peer groups across the industry. These groups give operators a place to share real numbers, discuss operational challenges, and learn from people running similar businesses. The conversation with Nick Fox reveals how these environments accelerate leadership development and decision-making in ways that traditional business advice rarely achieves.Fox explains how structured collaboration between shop owners creates a powerful feedback loop. Operators bring real problems to the table, receive direct input from peers who have already navigated those challenges, and leave with solutions that impact staffing, workflow, and customer experience. For many leaders, auto shop owner peer groups function like a board of directors built specifically for independent repair businesses.Here’s a glimpse of what you’ll learn: [01:15] Background on Nick Fox and his role at Elite Worldwide[01:51] Nick Fox shares his transition from shop ownership to coaching[03:44] How peer groups shaped Nick Fox’s leadership development[05:53] Key differences between one-on-one coaching and peer group collaboration[09:33] Overview of Elite Worldwide’s master meeting structure[11:56] How host shop visits create operational feedback and accountability[18:09] Membership criteria and entry points for Elite Worldwide peer groups[20:16] How members are grouped based on business size and goals[21:04] Ways members connect and collaborate beyond their core group[24:39] Closing reflections and personal recommendationsResources mentioned in this episode:Nick Fox on LinkedInElite Worldwide WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Life changing.”“I personally prefer a peer group setting because I don’t get only one opinion, I get numerous opinions.”“It’s almost like having your own board of directors to bounce anything you want off of them.”“Being an entrepreneur or a business owner can be very lonely.”“Eighty minds is a lot better than one mind.”Action Steps:Build a leadership sounding board. Strong operators surround themselves with people who challenge their thinking. Auto shop owner peer groups create structured environments where owners review decisions, financial strategies, and operational challenges with experienced peers.Compare operational systems with other shops. Workflow bottlenecks, service advisor processes, and customer experience systems improve quickly when shop owners see how other successful operators run their businesses.Bring real problems to the table. High-performing peer environments focus on real numbers, real staffing challenges, and real operational constraints. Honest conversations lead directly to practical solutions.Treat leadership development like a business investment. Shop owners invest heavily in equipment, tools, and technology. Leadership development delivers the same level of return when operators actively learn from other experienced shop owners.Expand your professional network inside the industry. The strongest operators maintain relationships with other shop leaders who openly share best practices, industry insights, and operational lessons learned.

Matt Gibbons is the Sales Director at Ozarko Tire Centers, one of the largest commercial tire distributors in Missouri and Arkansas, operating 12 locations and multiple retread facilities. With more than a decade of experience in the commercial tire industry and previous roles working with Michelin North America, Gibbons has built his reputation helping fleets improve operational performance through smarter tire strategies and disciplined maintenance programs. His work focuses on helping operators reduce fleet tire costs by shifting the conversation away from purchase price and toward long-term performance metrics.At Ozarko Tire Centers, Gibbons leads teams that consult with trucking fleets across the region on tire programs, cost-per-mile analysis, and preventative maintenance systems designed to reduce fleet tire costs while improving uptime and operational reliability.EPISODE SPONSORThis episode of the Gain Traction Podcast is sponsored by Cosmo Tires. Cosmo Tires offers a wide range of tire solutions designed for durability, reliability, and performance across multiple vehicle segments. Learn more at https://www.cosmotires.comIn this episode…Cheap tires feel like a smart business decision on the surface. The invoice is lower. The purchase looks efficient. The problem appears later on the highway.One fleet spent $2.8 million on roadside tire failures in a single year, driven entirely by preventable tire issues. That reality exposes a hidden operational blind spot across the trucking industry: most fleets measure tire cost by purchase price instead of cost per mile.Matt Gibbons explains why that single mistake quietly drains profit from fleets across the country. Tires that fail early create emergency road calls, driver downtime, missed deliveries, and operational disruption that rarely gets tied back to the original purchase decision.Shop owners and tire dealers who understand this shift hold a strategic advantage. Operators looking to reduce fleet tire costs stop thinking like buyers and start thinking like fleet managers. The difference shows up in uptime, service revenue, and long-term customer relationships.Here’s a glimpse of what you’ll learn: [01:02] Mike Edge introduces Matt Gibbons and Ozarko Tire Centers[02:16] Matt Gibbons’ unexpected path into the commercial tire industry[08:17] How Ozarko Tire Centers expanded into a multi-location commercial operation[11:20] The scale of Ozarko’s sales force, service operations, and retread facilities[12:04] Tariffs, inflation, and pricing pressure across the commercial tire market[13:01] The biggest operational mistakes fleet managers make with tire programs[16:24] Why premium tires often deliver stronger ROI than cheaper alternatives[17:10] Understanding cost-per-mile and why most fleets calculate it incorrectly[19:09] The hidden risks of buying cheap tires without performance tracking[20:27] How roadside service calls impact fleet profitability and uptime[21:58] A real-world example of millions spent on preventable tire failures[23:56] How proactive tire programs dramatically reduce roadside breakdowns[28:28] Challenging industry habits and the danger of “the way we’ve always done it”Resources mentioned in this episode:Matt Gibbons LinkedInOzarko Tire Centers WebsiteOzarko Tire Centers LinkedInTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“You can’t buy cheap and get ahead in the tire business.”“Most people think cost-per-mile is what they paid for the tire, but that isn’t the real cost.”“The longer a tire stays on the truck, the more money that fleet saves.”“If we can prevent those tire failures before they leave the yard, we’ve just saved the customer hundreds of dollars per road call.”“Since when did the status quo become the standard by which we operate?”Action Steps:Start tracking tire cost per mile immediately.Audit fleet tire failures and roadside service calls.Build preventative lot checks into your service workflow.Shift customer conversations toward long-term tire strategy.Challenge the “cheap tire” buying mindset.

Eddie Butler is the owner of Butler Automotive, a multi-location auto repair business based in Augusta, Georgia. Raised in a family garage environment, he combined hands-on shop experience with formal business education to steadily expand operations over several decades while maintaining financial discipline and brand consistency; a real-world example of auto repair business longevity.Under his leadership, Butler Automotive focused on controlled expansion, consistent marketing investment, internal talent development, and long-term operational stability. His approach reflects a measured growth philosophy built on sustainability rather than rapid scale.In this episode…Auto repair shops close every year because growth without discipline burns cash, weakens culture, and erodes brand trust. Rapid expansion grabs attention, yet staying power comes from steady decisions repeated over decades. The industry now faces higher equipment costs, evolving vehicle technology, workforce shortages, and fragmented marketing channels.Multi-location operators recognize the pressure to grow while protecting profitability and culture. Real auto repair business longevity demands consistency in branding, careful capital decisions, and leadership that prioritizes people development alongside operational performance.Here’s a glimpse of what you’ll learn: [01:06] Background and introduction to Eddie Butler[01:41] Early exposure to automotive repair environment[03:41] Post-college business strategy and operational direction[05:36] Expansion timeline across multiple shop locations[06:31] Owning real estate and equipment to reduce financial risk[07:19] Promoting younger managers and workforce observations[11:52] Internal talent development and long employee retention[15:02] Leadership philosophy on adaptation and long-term success[17:40] Branding consistency and transition toward digital marketingResources mentioned in this episode:Eddie Butler LinkedInButler Automotive WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Success is not final, but failure is not fatal.”“It’s a completely different business today than what we were in 25 or 35 years ago.”“We never missed a month of advertising since 1988.”“You have to be willing to adapt.”“Family businesses are pretty dynamic.”Action Steps:Commit to a consistent marketing cadence that reinforces brand recognition year-round.Prioritize ownership of key assets and control debt to strengthen auto repair business longevity.Promote younger managers early and train internally to build leadership continuity.Evaluate expansion timelines based on financial stability rather than market hype.

John Kairys is the Executive Director of the Automotive Aftermarket Charitable Foundation, bringing more than 40 years of experience across retail, wholesale, franchising, and distribution in the automotive aftermarket. He now leads efforts focused on providing financial assistance and support to industry professionals facing personal hardship.Orlando Mangual is the owner of Mangual Enterprises and a multi-location Tuffy Tire & Auto operator, growing his business to multiple stores through a people-first leadership approach. His background in training and organizational development shaped his strategy for building scalable, team-driven operations.Kyle Suffoletto is a multi-store operator with Tuffy Auto Service Center, overseeing locations across multiple states while focusing on operational growth and franchise collaboration. With a background in management and marketing, he has helped expand his family’s automotive business into a growing regional network.Stephen Mars is a partner at Williams Russell Group and an automotive industry leader managing more than 20 locations across several U.S. markets. A military veteran turned operator, he combines leadership development and operational discipline to drive multi-location growth and organizational culture.Julio Trinidad is a longtime Tuffy Auto Service Center franchise owner based in Florida, operating his location for more than a decade while maintaining a hands-on approach with customers and team members. His career reflects a commitment to community-focused service and owner-led business culture within the franchise network.In this episode…Growth in today’s aftermarket demands more than adding bays or signing leases. The operators who continue expanding understand structure, leadership discipline, and shared intelligence are competitive advantages. Independent shop ownership delivers freedom, but scale demands systems, collaboration, and accountability. That tension defines the future of auto repair franchise growth.This series of conversations cut through surface-level success stories and expose the realities behind multi-location expansion. Economic downturns forced reinvention. Military service shaped leadership philosophies. Franchise systems created strength without sacrificing autonomy. The conversation centers on mindset; transparency, communication, and the willingness to pivot, because sustainable auto repair franchise growth rests on operational clarity and cultural alignment, not luck.Here’s a glimpse of what you’ll learn: [01:23] John Kairys on AACF’s mission and industry responsibility[09:29] Orlando Mangual on scaling from one store to ten[16:15] Kyle Suffoletto on franchise structure and collaborative growth[21:45] Stephen Mars on leadership, adversity, and multi-state expansion[32:46] Julio Trinidad on owner visibility and franchise cultureResources mentioned in this episode:John Kairys’ LinkedInAACF WebsiteTuffy Tire & Auto Service WebsiteStephen Mars’ LinkedInTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“This job checks those two boxes very thoroughly; passion and purpose.”“Transparency, communication, and pivot.”“It doesn’t matter what it is in life that you want to do. You just have to put your heart to it and go after it.”“I didn’t fail, I learned.”“When you join a franchise, you own your business, but you’re not out there alone.”Action Steps:Audit your leadership language this week. Replace vague directives with clear standards built around transparency, communication, and pivoting when performance stalls.Schedule a quarterly peer roundtable with other operators. Shared intelligence accelerates auto repair franchise growth faster than isolated decision-making.Identify one operational bottleneck limiting expansion and assign ownership to a leader with measurable outcomes tied to execution.Strengthen employee communication systems. Multi-location growth collapses without consistent messaging and cultural alignment.Create a three-year expansion roadmap that defines capital allocation, talent development, and acquisition criteria before pursuing the next location.

Tony Gonzalez is the Chairman, Founder, and CEO of Tire Group International (TGI), a global tire distribution and manufacturing company behind Cosmo Tires. His career traces back to a multigenerational tire business rooted in the 1940s, giving him decades of hands-on experience in product development, brand positioning, distribution, and dealer partnerships across the automotive aftermarket.Known for challenging conventional pricing battles, Gonzalez speaks directly about how value tire brands compete, focusing on product confidence, warranties, marketing consistency, and long-term dealer relationships rather than chasing the lowest price.In this episode…Price wars dominate the tire industry conversation, yet constant discounting erodes margins, weakens brand equity, and trains customers to expect cheaper options. Tire dealers face pressure from online competitors, national chains, and aggressive private-label programs that reshape buying behavior.Tony Gonzalez breaks down how value positioning changes the game. Brand trust, warranty support, product innovation, and consistent messaging define how value tire brands compete today. Shops that understand this shift protect profitability, strengthen customer loyalty, and build more resilient multi-location operations.Here’s a glimpse of what you’ll learn: [01:00] Introduction of Tony Gonzalez and his role at Tire Group International[02:37] Family tire business origins and early industry exposure[06:03] Cultural background shaping business mindset and values[10:07] Launch of Tire Group International and development of Cosmo Tires[13:34] How dealers connect with the brand and distribution channels[15:49] Building a value tire brand without competing solely on price[18:03] Warranty strategy and its impact on customer loyalty[20:13] Early warehouse work shaping leadership perspective[24:46] Importance of storytelling, branding, and cultural influence[33:26] Creation of the Kool Kat mascot and brand identity evolutionResources mentioned in this episode:Tony Gonzalez LinkedInTire Group International WebsiteGet in touch with Cosmo TiresTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“We’re a value-driven brand, but we’re not in the market of competing solely based on price.”“We give road hazard on all of the products we sell, and we stand behind them immediately.”“The goodwill you get by giving that kind of warranty and guarantee is next to none.”“Know what you’re worth and make sure you’re not wrong.”“We really take pride in our marketing and how we represent our brand.”Action Steps:Audit tire lines carried in every location and identify where stronger warranty-backed brands improve margins and customer trust.Train service advisors to explain product value clearly; customer confidence rises when the conversation moves beyond price alone.Study how value tire brands compete and apply similar positioning to shop branding, service packages, and customer messaging.Strengthen supplier relationships that provide marketing support, training, and consistent product quality to stabilize long-term growth.Review warranty communication at the counter; transparent guarantees drive repeat business and referral momentum.

Mitch Bruneel serves as President of Retail Operations at Gill’s Point S Tire, where he focuses on employee development, customer experience, and operational growth within a family business rooted in the tire industry for generations. His leadership reflects a commitment to collaborative learning and the shared culture that defines the Point S dealer community.Walter Lybeck is CEO of Point S Tire USA, helping lead the cooperative’s national growth strategy, dealer branding initiatives, and member support programs. His leadership emphasizes collaboration, family-driven culture, and leveraging collective scale to strengthen independent tire dealers across the U.S.Patrick Lavoie oversees the retail network for Point S Tire Canada, supporting more than a thousand stores through operational programs, performance initiatives, and cross-market collaboration. Known for his competitive drive and focus on sales performance, he helps shape retail standards and growth strategies across the Canadian network.David Priddy owns David’s Discount Tire in Oklahoma and has been an active Point S member for nearly a decade. With deep roots in the tire business, he emphasizes buying power, industry collaboration, and customer trust as key drivers behind sustained business growth and community reputation.Mickie Hall owns Point S American Tire in Gallup, New Mexico, stepping into leadership after inheriting the business unexpectedly. Through operational guidance, coaching programs, and strong team culture, she successfully expanded performance and profitability while honoring her family’s legacy in the tire industry.Polo Rodriguez Jr. co-owns Rodriguez Point S Tire & Service in Texas and serves as Vice Chair of Point S Tire USA. He focuses on growth strategy, operational excellence, and industry leadership while advocating for customer-first values and collaborative dealer success across the network.Ron Preston owns Tredz Central Point S in Nebraska and brings decades of tire industry experience, including leadership in cooperative business models. His operations have seen consistent annual growth, supported by strong dealer relationships, shared best practices, and cooperative buying advantages.Nico De Rouwe is Managing Director of Point S South Africa, overseeing a large network of locations and championing collaborative business models that help independent dealers compete with major corporate chains. His leadership stresses international cooperation, long-term stability, and family-oriented business continuity.In this episode…Independent tire dealers face rising consolidation, aggressive national branding, and shifting customer expectations that demand consistency across locations. Standing alone limits leverage in purchasing, marketing, and operational benchmarking. Cooperative alignment continues reshaping how multi-location operators scale without sacrificing local identity.Recognition from Consumer Reports placing the network among the top tire retail experiences in the United States reinforces the impact of collaboration, operational standards, and shared brand equity. The Point S tire dealer network illustrates how collective strategy strengthens profitability, credibility, and long-term sustainability in a rapidly evolving automotive aftermarket.Here’s a glimpse of what you’ll learn: [01:27] Mitch Bruneel on operations, culture, and dealer collaboration[05:50] Walter Lybeck on cooperative growth and brand credibility[10:50] Patrick Lavoie on network scale and performance alignment[14:49] David Priddy on buying power and independent competitiveness[19:08] Mickie Hall on leadership transition and profitability growth[25:02] Polo Rodriguez Jr. on expansion goals and organizational direction[29:33] Ron Preston on annual business growth through cooperation[33:22] Nico De Rouwe on international dealer collaborationResources mentioned in this episode:Mitch Bruneel LinkedInWalter Lybeck LinkedInPatrick Lavoie LinkedInDavid’s Discount Tires WebsitePoint S American Tire Gallup WebsiteRodriguez Point S Tire & Service WebsiteTredz Central Point S WebsiteNico De Rouwe LinkedInPoint S Tires WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Even though we’re, you know, hundreds of miles apart, we all have the, you know, same goals, the same ideas.“My goal is to finish one, number one, for sure. So I will do anything to accomplish that goal.”“So to me, joining a company like Point S gave me the assurance that my sons will be all right, even if something happens to me.”“Buying power is probably the best part of being cooperative.”“Our business has grown about 30% a year.”Action Steps:Assess cooperative affiliations such as the Point S tire dealer network to increase buying leverage, operational support, and national brand credibility.Standardize customer experience processes across all locations to strengthen trust, improve retention, and elevate brand perception.Leverage peer networks for benchmarking, shared insights, and leadership development to accelerate performance improvements.Invest in operational coaching and financial performance reviews to identify profit leakage and drive measurable growth.

Eric Raber is the owner of ER Autocare, a multi-location auto repair business with four locations in the Columbus, Ohio area. With roots in agricultural mechanics and early hands-on experience working alongside his father, Eric built his technical foundation long before opening his first shop.Over the years, Eric has navigated shop growth, rebranding, hiring challenges, and operational scaling firsthand. His experience running multiple locations; including the lessons learned from early naming and branding decisions, gives him a practical, real-world perspective that resonates with shop owners facing similar growth stages and decisions. In this episode…As auto repair shops grow, add services, or expand locations, branding decisions made early on can quietly start working against them. Auto repair shop name mistakes often don’t show up right away, they surface later as customer confusion, hiring friction, or a brand that no longer reflects what the business actually does.In this conversation, Eric Raber walks through how those challenges showed up in his own business and why naming, clarity, and consistency matter more than most shop owners expect. This episode is especially relevant for operators who’ve evolved beyond a single-location mindset and are now thinking about long-term growth, brand alignment, and how their shop is perceived in the market today.Here’s a glimpse of what you’ll learn: [01:07] Introduction to Eric Raber and his multi-location auto repair business[01:40] Early mechanical experience shaped by family and agricultural work[03:57] Nontraditional education and entering the workforce at a young age[05:39] Learning diagnostics and technical problem-solving through mentorship[09:01] How early shop name decisions created long-term branding challenges[11:30] Why brand clarity becomes more important as a shop grows[15:29] Using BNI and relationship-based networking during early growth stages[20:43] Tradeoffs and risks of consolidating multiple shop brands[22:41] Maintaining operational consistency behind different brand identitiesResources mentioned in this episode:Eric Raber LinkedInER Autocare WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“You have to have a hard consonant in your name somewhere, ideally beginning or end.”“Saying that name on the phone 100,000 times is not fun.”“It’s not a whole lot of fun selling auto repair on top of a tire shop name.”“If I have to explain it every time, that’s already a problem.”“Don’t just consolidate brands for the sake of consolidation.”Action Steps:Audit your shop name for clarity and fit.Test how your brand sounds in real interactions.Gather outside feedback before rebranding.Evaluate branding impact before expanding locations.Separate brand decisions from emotion and habit.

Bryan Call is an Operations Advisor at Schierl Tire & Service, a multi-location tire and automotive service operation with seven stores across Central Wisconsin. With more than 30 years in the industry, Bryan has worked his way up from technical training and shop-level roles into leadership, giving him a ground-level and long-term view of how the business has evolved.In his current role, Bryan works closely with store managers and teams on hiring, coaching, operations, and retention. His perspective matters because he has lived through multiple industry cycles; shifts in education, technology, compensation, and workforce expectations, making him a credible voice on the realities behind today’s tire industry workforce shortage.In this episode…The tire industry workforce shortage isn’t just a hiring problem, it’s a pipeline problem shaped by education pressure, perception, and timing. As technician pay rises and demand for skilled labor grows, fewer young people are entering technical programs, leaving shop owners caught between growing workloads and shrinking talent pools.This conversation matters right now because the gap is no longer theoretical. Veteran technicians are retiring, technical school enrollment is declining, and many shops are being forced to lower standards just to keep bays full. Bryan Call shares what he’s seen firsthand and why the tire industry workforce shortage is deeply connected to how we talk about trades, career paths, and long-term opportunity.Here’s a glimpse of what you’ll learn: [01:01] Bryan Call’s role and leadership responsibilities at Schierl Tire & Service[01:52] Early work experiences in Wisconsin and the foundations of work ethic[04:03] Transition from traditional college to technical education and automotive repair[04:58] Career progression leading to long-term tenure at Schierl Tire & Service[07:45] Oversight of multi-location operations, hiring, and team development[08:26] Retention trends across management, technicians, and entry-level positions[09:20] Declining technical school enrollment and its impact on the labor pipeline[12:04] Technician retirements accelerating the workforce gap[14:43] Maintaining hiring standards amid ongoing staffing shortages[18:14] Role of self-education and digital resources in technician development[25:55] Leadership mindset focused on accountability and motivating teamsResources mentioned in this episode:Schierl Tire & Service WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“When I went to Technical College, there was four classes running concurrently, and now some of the colleges have a hard time getting one class.”“The skills gap is getting worse.”“At least you got technicians earning what teachers and doctors make.”“You got old guys like me that are getting out of the industry, retiring.”“If you go in with the attitude that, yep, let’s do it, it makes it a whole lot easier.”Action Steps:Reevaluate how you talk about careers in your shop by actively positioning technical roles as long-term, high-income professions, not fallback options contributing to the tire industry workforce shortage.Build relationships with local technical schools and instructors to create early visibility and access to students before they exit the pipeline.Maintain hiring standards even during staffing pressure by focusing on coaching and development instead of short-term fixes.Encourage self-learning by giving technicians access to online training resources, diagnostic tools, and time to build skills.Prepare for retirements proactively by identifying future leaders and mentoring them well before gaps appear.

Tim Winkeler is the President and CEO of VIP Tires & Service, a multi-location tire and auto repair company operating nearly 80 locations across the Northeast. With decades of experience in automotive retail and operations, Tim has played a key role in scaling the business through disciplined growth, strategic acquisitions, and a strong focus on operational consistency.Under his leadership, VIP has prioritized long-term customer relationships, clean data, and systems that support both employees and customers at scale. Tim’s perspective is shaped by running a large, complex organization while staying grounded in what actually works inside the store and after the vehicle leaves the bay.In this episode…Auto repair shops are under more pressure than ever to retain customers, protect their reputation, and operate efficiently across multiple locations. Yet many owners still treat what happens after the visit as an afterthought. This conversation focuses on why auto repair customer follow up has quietly become one of the most important growth levers in the industry and why ignoring it now comes at a real cost.Tim Winkeler explains how intentional communication, automation, and clean data change customer behavior without relying on discounts or constant promotions. The discussion highlights a growing gap between shops that deliver great service once and shops that stay connected consistently. For owners trying to improve retention, reduce no-shows, and build long-term trust, auto repair customer follow up is no longer optional.Here’s a glimpse of what you’ll learn: [01:03] Who is Tim Winkeler?[01:21] Discussion of repeat guest appearances and long-term industry relationships[08:09] Overview of VIP Tires & Service footprint and current store count[09:49] Decision to transition CRM and customer communication systems[10:34 ] Immediate impact of CRM change on Google reviews and customer engagement[14:07] Consolidating reputation management into a single platform[15:25] Challenges of CRM transitions and the importance of clean customer data[18:55] Integrating customer data with phone systems[20:44] Announcement of VIP Tires & Service approaching its 100th anniversary[22:24] Plans for customer and employee events tied to the centennial celebration[25:11] Why longevity and consistency matter to customers and employees[26:53] Emphasis on relationships as the foundation of auto repair service businessesResources mentioned in this episode:Tim Winkeler LinkedInVIP Tires & Service WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“I can tell you that the month that we turned over all of our CRM, our five-star Google reviews tripled.”“Our mission as a company is to earn a customer for life.”“So much of the experience is teed up prior to the visit and also post visit.”“Digitally, you have to be connected to your customers.”“Our customers are looking for reliability, stability, and consistency.”Action Steps:Audit your current auto repair customer follow up process to identify where communication stops after the visit.Implement automated appointment reminders to reduce no-shows and improve vehicle count.Clean and consolidate customer data to avoid duplicate records and inconsistent messaging.Centralize reputation management so reviews, feedback, and responses live in one system.Treat auto repair customer follow up as a core operational function, not a marketing add-on.

Jon Kloosterman is the Chief Operating Officer of Westside Auto Group, a six-location auto repair organization based in Michigan. With more than 17 years in the business, Jon has grown alongside the company, stepping into the COO role in early 2020 during one of the most disruptive periods the industry has faced.Having experienced growth from the ground level through executive leadership, Jon brings a practical, operator-first perspective on scaling auto repair shop teams. His experience navigating multi-location expansion, team development, and cultural alignment makes his insights especially relevant for shop owners and leaders managing growth without burning out their people.In this episode…What if the real challenge with scaling auto repair shop teams isn’t growth itself but how leadership shows up once growth starts moving faster? Many shop owners push harder on metrics, processes, and controls, only to find their teams more stressed and less effective.In this conversation, Jon Kloosterman breaks down why sustainable growth depends less on dashboards and more on people. As shops expand from one location to many, the pressure to standardize everything can quietly erode trust, ownership, and collaboration. Jon explains why scaling auto repair shop teams requires leaders to simplify, step back, and let culture mature especially when the numbers look good but something still feels off.Here’s a glimpse of what you’ll learn: [01:08] Jon Kloosterman and his role at Westside Auto Group[01:20] Growing up and working in the same Michigan community[03:40] Entering the auto repair industry unexpectedly[04:59] Stepping into the COO role during the COVID shutdowns[06:40] Expanding from three to six locations over four years[09:29] What differentiates Westside Auto Group in competitive markets[13:14] Recruiting through internal referrals and trusted networks[14:20] Balancing technical ability with cultural fit[18:17] Simplifying KPIs to align teams around shared goals[21:31] Encouraging ownership through internal communication[24:46] A guiding leadership principle for collaboration[25:35] Book recommendation that shaped service and culture thinkingResources mentioned in this episode:Jon Kloosterman LinkedInWestside Auto Group WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“There is no one of us that’s smarter than all of us.”“It all comes down to the team.”“Process and procedures are going to get you a certain distance.”“When you have teams start to gel, that’s when the cool things really start to happen.”“We can teach a lot, but culture fit takes time.”Action Steps:Reevaluate how you approach scaling auto repair shop teams by prioritizing cultural alignment before adding more KPIs or controls.Simplify performance tracking so teams focus on shared goals instead of individual metrics.Use internal peer groups or messaging channels to encourage problem-solving without constant top-down direction.Hire for attitude and team fit first, then invest in training to build technical capability.Give leaders real ownership by involving them directly in financial and operational reviews.

Andy Fiffick is the President & CEO of Rad Air Complete Car Care and Tire Centers, overseeing a network of multi-location auto repair shops in the Cleveland, Ohio area. With more than 50 years in the automotive industry, Andy began working on cars at a young age alongside his father, a diesel mechanic who instilled a “do it right the first time” mindset that still guides his leadership today.After formal automotive training and a decade at Ford Motor Company while earning his business degree, Andy left corporate life to build his own repair business from the ground up. His experience as both an operator and franchisor gives him a grounded, real-world perspective on what actually drives sustainable growth and long-term employee retention in today’s auto repair shop culture.In this episode…If you’re feeling the strain of hiring, retention, and morale right now, this conversation hits close to home. The episode centers on auto repair shop culture and why it’s become one of the biggest differentiators between shops that constantly churn staff and those that keep people for decades. This isn’t theory, it’s about what happens in the bays, the break room, and the everyday decisions owners make.The tension is simple but uncomfortable: most shop owners say culture matters, but far fewer are willing to change how they personally show up. From training and accountability to work-life balance and leadership presence, this discussion explores why auto repair shop culture is under pressure today and why getting it right matters more now than ever for owners, managers, and multi-location operators trying to grow without burning out their teams.Here’s a glimpse of what you’ll learn: [01:05] Who Andy Fiffick is and his role in the auto repair industry[02:08] Early automotive upbringing and finding a lifelong career path[05:29] How technology reshaped training and technician expectations[09:39] Using mistakes as coaching opportunities instead of discipline[11:54] Employee recognition and everyday engagement practices[13:27] Protecting work-life balance without hurting shop performance[16:40] Reducing turnover through consistent owner involvement[19:47] Monthly leadership meetings and cross-store collaboration[21:44] Why quarterly check-ins outperform annual reviews[24:06] Franchising as a growth and accountability strategyResources mentioned in this episode:Andy Fiffick LinkedInRad Air Complete Car Care & Tire Centers WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“I never ask our people to do anything I’m not willing to do myself.”“If you’re trying to teach responsibility and accountability, why aren’t you going to the training with your guys?”“You never degrade someone for doing something wrong, you use it as a coaching and learning experience.”“Our guys want to live their lives, and that excuse of always working is no longer acceptable.”“You can’t expect your team to do a great job if you don’t give them the tools they need.”Action Steps:Audit your auto repair shop culture by identifying where your actions don’t match the standards you expect from your team.Attend the same training sessions as your technicians to reinforce accountability and shared learning.Replace annual performance reviews with quarterly one-on-one check-ins focused on support and growth.Create systems that protect work-life balance, such as adjusted hours or operational alternatives that don’t rely on burnout.Build regular cross-store or team meetings to encourage collaboration and shared problem-solving across locations.

Chuck Space is the Executive Director of the Texas Tire & Automotive Association (TTAA) and the founder of Space & Associates, an association management and consulting firm. With more than two decades of experience working alongside tire dealers, auto repair shop owners, and trade organizations, Chuck has built a career focused on advocacy, governance, and strategic growth for industry associations.Before leading TTAA, Chuck worked in public service, lobbying, and association leadership, giving him a rare perspective on how legislation, regulation, and business realities intersect. His work matters to shop owners because he operates at the point where policy decisions become real operational consequences: fees, compliance issues, labor challenges, and business continuity.In this episode…For many tire dealers and auto repair shop owners, joining a state association feels optional until it isn’t. This conversation centers on the real-world value behind state tire association benefits, especially when regulatory pressure, local government disputes, or unexpected legal issues surface without warning.Rather than framing association membership as a perk or obligation, the discussion explores why collective representation, peer access, and advocacy matter more today than they did a decade ago. Rising costs, shifting regulations, and increased scrutiny make it harder for independent operators to stand alone, and this episode challenges the mindset of “I’ll deal with it when it happens” before that moment arrives.Here’s a glimpse of what you’ll learn: [01:07] Who Chuck Space is and his role in the industry[01:50] Early background and upbringing in Texas and New Mexico[04:05] Career path into association leadership and consulting[06:46] Advising associations on strategy, governance, and growth challenges[07:35] Why tire and auto businesses should participate in state associations[12:05] Real-world example of association support resolving a local dispute[16:35] Texas’s business-friendly environment and industry growth context[20:30] How Texas tire businesses can join the state association[22:31] Practical value of peer guidance and shared experience[24:37] Legal guidance and attorney access as a member benefit[26:36] Leadership philosophy and personal values guiding Chuck’s workResources mentioned in this episode:Chuck Space LinkedInTexas & Tire Automotive Association WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“You don’t need to sit there and scratch your head and try to guess what you should do as a member.”“It allows you to have a mini board of directors where you have the resources there that you can call on.”“When you come together, you speak with a louder voice.”“What one business can’t do by itself, the association can help accomplish.”“Very few legislators understand the indirect effects of what they pass.”Action Steps:Evaluate the state tire association benefits available in your market, focusing on advocacy, legal access, and peer support rather than discounts.Identify one regulatory or operational risk in your business that would be easier to address with collective representation.Build a habit of seeking experienced peer input before making major service, staffing, or compliance decisions.Treat association membership as a risk-management tool, not just a networking opportunity.Review whether your business has a clear path to legal or regulatory guidance before an issue becomes urgent.

Mike Edge is the host of the Gain Traction Podcast and a long-time voice in the tire and automotive repair industry. With more than two decades of experience spanning internet marketing, small business consulting, and industry media, Mike has worked closely with tire dealers, auto repair shop owners, and multi-location operators across the country. His background includes early involvement in digital marketing before it became mainstream in the automotive space, giving him a front-row seat to how the industry has evolved.  Through the Gain Traction Podcast, Mike has interviewed hundreds of industry leaders; from independent shop owners to executives at national brands, bringing tire industry podcast insights that center on people, leadership, and long-term business health. His perspective matters because it’s shaped not just by theory, but by years of listening, observing patterns, and reflecting on what actually helps shops grow and sustain strong cultures.Tony O’Billovich is a seasoned tire and auto repair industry leader with decades of hands-on experience managing and growing multi-location operations. Having overseen everything from daily retail operations to large-scale expansion projects, Tony now leads the Master Shop Program at Point S Tire USA, where he coaches and mentors independent shop owners on profitability, leadership, and business growth. Known for his practical, down-to-earth approach, Tony helps tire shop owners take control of their businesses by focusing on pricing strategies, employee development, and operational efficiency, all while preserving the legacies and community roots that make independent shops unique.In this episode…This episode steps away from surface-level recaps and leans into tire industry podcast insights that quietly shape how leaders think and act. Framed as a year-in-review, the conversation turns the focus onto reflection, what happens when you truly listen to different voices across the industry and allow those perspectives to challenge your assumptions about leadership, communication, and people.For shop owners and operators navigating constant pressure; from staffing issues to cultural shifts, this discussion matters right now. The themes that keep resurfacing are the ones that don’t go away: trust, accountability, clarity, and the cost of ignoring communication. Rather than prescribing answers, the episode invites listeners to pause and ask whether they’re building businesses that support people as much as profits and whether they’re actually hearing what their teams are telling them.Here’s a glimpse of what you’ll learn: [01:15] Why reflecting on conversations reveals deeper leadership insights[02:48] Mike Edge’s background and entry into internet marketing and the tire industry[07:17] What drives long-term passion for the tire and automotive repair space[09:36] Leadership lessons from Rob Williams and a dealer-first mindset[12:36] Stepping back from daily operations to lead the business more effectively[16:08] Leadership perspectives drawn from Melanie White’s industry involvement[18:42] Increasing female participation and representation in automotive[22:20] Generational shifts and preparing the future workforce[23:15] Insights on Gen Z’s growing role in the automotive industry[28:44] The impact of poor communication on business performance[30:32] Why open communication and accountability define strong leadership[34:39] Integrity and culture lessons from long-tenured industry leaders[35:57] Episodes and themes that resonated most with listeners[38:01] Advice for technicians and mechanics starting their careers[40:13] Guidance for first-time managers on clarity and accountability[43:21] The biggest challenges facing tire and automotive dealers todayResources mentioned in this episode:Point S Tire WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInGain Traction Podcast Ep#202 with Rob WilliamsGain Traction Podcast Ep#194 with Kamard JohnsonGain Traction Podcast Ep#203: Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 1Gain Traction Podcast Ep#195 with Josh ParnellGain Traction Podcast Ep#207 with Gary SkidmoreGain Traction Podcast Ep#136 with Mike GraberQuotable Moments:“I liked his honesty, and specifically his honesty with himself.”  “Poor communication costs shop owners 18% of total salaries being paid out on an annual basis.”  “If you’ll keep communicating, you’ll always figure it out.”  “Everybody has something to offer you, and that knowledge can be a gift.”  “We’re all going to make mistakes, just be accountable for them.”Action Steps:Schedule regular leadership check-ins to reflect on communication gaps and address them before they become costly issues, strong tire industry podcast insights consistently point back to clarity and follow-through.Audit where your time is spent as an owner or manager and identify tasks that should be delegated so you can focus on vision, culture, and financial oversight.Create structured opportunities for open feedback with your team, making it clear that accountability is expected but mistakes are part of growth.Invest in soft-skills training for technicians and frontline staff, including communication, professionalism, and customer interaction.Actively mentor younger employees by being direct, honest, and consistent; supporting long-term workforce stability rather than short-term fixes. What if your emails actually brought customers back in? Visit Cinch.io to learn more.

Jason Eich is a multi-location auto repair shop owner based in Evansville, Indiana. After spending more than two decades in a corporate career, Jason made an unexpected leap into independent auto repair ownership; a move that eventually led to operating multiple successful shops. Drawing from his background in leadership, discipline shaped by his time in the Marines, and hands-on experience scaling operations, Jason brings a grounded, real-world perspective on what it truly takes to grow an auto repair business.In this episode…Growth is often the goal for shop owners but knowing how to grow an auto repair business beyond a single location is where many hit a wall. Expansion isn’t just about opening another shop or increasing car count. It requires a fundamental shift in leadership, mindset, and structure.Jason Eich explains that real growth begins when owners stop forcing the same systems everywhere and start building operations that fit their local markets. From customer loyalty and geography to staffing and traffic patterns, Jason shares why understanding market dynamics is critical when scaling an auto repair business.On this episode of Gain Traction, Mike Edge sits down with Jason Eich to unpack the transition from operator to owner. Jason outlines the leadership changes required to grow sustainably, why developing managers is non-negotiable, and how having hard conversations early creates clarity and accountability. His insights offer a clear roadmap for shop owners who want to grow faster without sacrificing culture or stability.Here’s a glimpse of what you’ll learn: [01:09] Jason Eich’s background and path into auto repair ownership[04:23] How a casual conversation led to buying his first auto repair shop[07:33] What surprised Jason most about the auto repair industry[08:48] How Jason’s Marine Corps experience shaped his leadership style[11:59] Why running a shop isn’t always about fixing cars[13:52] Jason’s perspective on right to repair and access to OEM data[17:25] How Jason approaches growth beyond two locations[20:03] The mindset shift from operator to business owner[22:48] The leadership principle Jason lives by[23:54] The best way to handle hard conversations as an ownerResources mentioned in this episode:Jason Eich LinkedInEich Brothers Automotive WebsiteDartt Automotive WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Growth doesn’t mean being in every bay, it means building people you trust.”“Cars don’t fix themselves, and neither do problems in your business.”“If you want to scale, you have to stop forcing one system everywhere.”“Leadership means owning the outcome and having the hard conversations.”“Structure and accountability are what make growth sustainable.”Action Steps:Evaluate your readiness to scale: Ask whether your shop can operate without you in the day-to-day.Build managers before expanding: Growth stalls quickly without leadership in place.Adapt systems to local markets: Geography, loyalty, and traffic patterns matter.Have hard conversations early: Clarity prevents bigger problems later.Shift from operator to owner mindset: Work on the business, not just in it. What if your emails actually brought customers back in? Visit Cinch.io to learn more.

AJ Nealey is the owner and “Chief Cheerleader” of Nealey Tire & Auto, a rapidly growing multi-location auto repair business in Maryland. A self-taught technician who began his career turning wrenches in a one-bay garage behind his home, AJ built his company through relentless curiosity, hard work, and a passion for serving people. Over time, he shifted from technician to leader and eventually into multi-store ownership; a journey marked by both breakthrough growth and painful lessons. His story highlights how vision, faith, and perseverance can transform a small operation into a purpose-driven organization.In this episode…Growing an auto repair business is never a straight line and the wrong decisions can derail even the strongest momentum. Many shop owners underestimate how quickly expansion can expose weaknesses in leadership, staffing, finances, and operations. So, what are the biggest mistakes shop owners make when scaling, and how can they avoid them?According to AJ Nealey, it starts with understanding the difference between opportunity and danger. In this candid conversation, AJ opens up about the auto repair business mistakes that nearly halted his growth, including buying distressed shops that required more time, money, and emotional energy than expected. He explains the hidden challenges behind reviving broken locations and why shop owners must stay aligned with their values, systems, and operating model before expanding.AJ also shares the mindset shifts that helped him evolve from technician to leader. From learning the business side through RLO Training, to letting go of the tools, to building a team-based culture centered on service and purpose. AJ reveals what truly drives sustainable growth. The episode also explores how his faith shapes the way he leads, mentors employees, and views his business as a platform for service.On this episode of Gain Traction, Mike Edge sits down with AJ Nealey to discuss the realities of scaling an auto repair business, the mistakes that taught him the most, and the vision that continues to move his company forward.Here’s a glimpse of what you’ll learn: [01:03] Who is AJ Nealey?[01:34] How AJ entered the auto repair industry as a self-taught technician[06:40] The biggest challenge he faced in buying his first store[08:09] How moonlighting in a one-bay garage became the start of Nealey Tire & Auto[09:01] The turning point: discovering RLO Training and learning business fundamentals[11:20] The long road to opening his first full shop location in 2016[13:39] What AJ learned about hiring, delegation, and transitioning into leadership[15:53] The expansion mistake he warns shop owners never to repeat[18:10] Why AJ doesn’t regret the struggle and how hardship built resilience[22:18] What motivates him internally and how faith shapes his business[26:30] The mantra AJ lives by as a leader and business ownerResources mentioned in this episode:Gain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInAJ Nealey LinkedInNealey Tire & AutoQuotable Moments:“Don’t buy a dumpster fire.”“You have to go through the valley to appreciate the win.”“It’s not what you get paid for the hour, it’s the value you bring to the hour.”“Customers vote with their wallet.”“We look at our business as a ministry.”Action Steps:Evaluate expansion opportunities carefully: Avoid distressed shops that drain time and capital.Strengthen your leadership skills: Learn to delegate, coach, and develop your team.Align acquisitions with your operating model: Ensure new stores fit your systems and values.Invest in training: Like AJ, consider formal business education to support smarter growth.Build a purpose-driven culture: Lead with service, celebrate wins, and create meaningful employee experiences.

Gary Skidmore is a longtime tire industry leader whose career began in his father’s independent shop and eventually grew into franchise ownership and executive roles within Big O Tires. With experience spanning the sales counter, the service bays, and corporate leadership, Gary brings a rare, full-circle view of what makes tire dealers successful. Today, he helps guide one of the most recognized dealer networks in the country, applying decades of hands-on operational knowledge, market strategy, and people development to support franchise growth across 466 locations.In this episode…Understanding how to scale a tire business begins with learning from someone who’s lived every level of it. In this conversation, Gary walks through his early shop experiences, the lessons learned from becoming a franchise owner, and the leadership principles that shaped his approach to growth. He explains how Big O Tires expanded to 466 stores, why intentional market selection matters, and what franchisees truly receive beyond brand recognition.Gary also breaks down the two traits he believes predict franchise success better than any other metric; insights gained from decades of watching operators thrive or struggle. From the realities of franchise renewals to how often field consultants actually visit stores, he gives a transparent look into how a major tire network supports its people.This episode is packed with clarity and real-world wisdom for anyone interested in scaling a tire business the right way, through smart operations, strong leadership, and steady, intentional growth.Here’s a glimpse of what you’ll learn: [01:04] Who Gary Skidmore is and how he entered the tire business[01:29] Why snow days meant shop days growing up[02:59] From part-time college job to Big O franchise owner[05:57] How Big O Tires grew to 466 locations[07:35] What really happens after 10 years: franchise renewal insights[08:33] What Big O franchisees receive and how support is structured[10:40] Why consultant visits vary by store size and operational needs[11:54] Where new franchisees typically come from[14:56] The two traits that reliably predict franchise success[22:50] Work stories that shaped Gary’s leadership style[26:55] A memorable day at the counter and its lesson[28:10] Gary’s favorite movie and a childhood story that still inspires himResources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInGary SkidmoreBig O Tires’ LinkedInBig O Tires’ WebsiteQuotable Moments:“Growth only works when the support behind it works, too.”“You can’t fake integrity. It shows up in every decision you make.”“The strongest operators are proactive, not reactive.”“Franchise systems thrive when people feel supported, not managed.”Action Steps:Evaluate your growth strategy: Is your expansion structured and intentional?Strengthen your support systems: Ensure operators receive meaningful field guidance.Develop leadership habits: Accountability and integrity set the tone for every store.Define the ideal franchisee: Identify traits that align with long-term success.Review your store culture: Strong values drive consistent performance and customer trust.

Gianluca Grioni is the Vice President of Sales for Momo Tires USA and brings decades of global experience to the automotive industry. Originally from Italy, he began his career in 1997 as a test driver and went on to spend 22 years with Pirelli before joining Momo. Today, he oversees Momo’s growth across the U.S., Canada, and Mexico, guiding distribution strategies, brand development, and the company’s expansion following its recent shift to full brand ownership. His background in motorsports, product testing, and international marketing gives him a unique perspective on building a European-rooted brand in the American tire market.Clint Young is the President and COO of Point S Tire & Auto Service USA, leading one of the industry’s fastest-growing dealer networks. Under his leadership, Point S has expanded to hundreds of rooftops across 39 states while also contributing to global growth across 51 countries. Clint oversees national operations, dealer support, and strategic initiatives, including new marketing programs set to roll out in 2026. Known for his energetic, people-first leadership style, he brings decades of experience in retail operations and continues to champion strong relationships, brand unity, and long-term growth for independent tire dealers.In this episode…Empty headingThe final installment of the SEMA roundup series closes out SEMA 2025 with two standout conversations, each offering a different window into how brands grow, adapt, and stay connected in a rapidly changing industry.Mike begins with Momo Tires, where Gianluca Grioni shares the brand’s surprising motorsports origins and how a Formula 1 driver’s custom steering wheel sparked the company’s legacy. Gianluca breaks down Momo’s entry into the U.S. market, their distribution strategies, and how the brand is positioning itself for bigger growth after taking full ownership of its product line. His perspective blends heritage, product knowledge, and a clear vision for the U.S. tire landscape.Later, Mike sits down with Point S President & COO Clint Young for an energetic, wide-ranging discussion on national and international expansion, dealer support, and the company’s new marketing programs rolling out in 2026. But as always with Mike and Clint, the conversation naturally moves into real life; cold plunging, sports injuries, rugby, family moments, revealing the personality behind the leadership and giving listeners the kind of authentic, unfiltered stories you only get at SEMA.This episode closes out the SEMA roundup series with candid conversations, unexpected moments, and a clear reminder that every brand is driven by the people behind it, a fitting finish to our time on the floor at SEMA 2025.Here’s a glimpse of what you’ll learn: Empty heading[00:39] How Gianluca Grioni began his career as a test driver before moving into global sales[02:15] The surprising F1 story behind the creation of the first Momo steering wheel[04:42] How Momo Tires built its U.S. distribution and what dealers should know[08:30] Why Momo’s shift to full brand ownership is a game-changer for growth[09:41] Clint Young on Point S’s rapid expansion across 39 states[11:10] How international growth strengthens Point S’s buying power[13:20] The importance of partnerships and brand unity for a national dealer network[17:58] Cold plunges, sports injuries, and the life stories behind industry leaders[21:14] Why genuine relationships still drive dealer success at SEMAResources mentioned in this episode:Empty headingTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInSEMA WebsiteGianluca GrioniMOMO TiresClint YoungPoint S TireQuotable Moments:Empty heading“Passion is where everything starts, sometimes even with a steering wheel you build yourself.”“Growing a brand in the U.S. means listening to the dealers first.”“If you’re not moving forward, you’re losing leverage.”“Cold plunges, sports, the injuries; it all connects back to discipline.”“SEMA reminds us the industry still runs on genuine conversations.”Action Steps:Empty headingExplore emerging brands at SEMA – Even established markets have room for fresh product lines and competitive positioning.Strengthen local partnerships – Strong dealer relationships remain a major advantage for both new and established brands.Stay consistent with brand messaging – As seen with Momo and Point S, clarity and identity help brands grow nationally.Invest in community and network building – Personal connections still move the market, especially at events like SEMA.Embrace cross-industry insights – Lessons from sports, discipline, and daily routines often translate directly to leadership.

SEMA 2025 remains the industry’s premier gathering place, not just for exploring new products, but for engaging in conversations that truly shape the future of the aftermarket. This episode of the Gain Traction Podcast captures that energy firsthand, bringing together voices from across the tire, equipment, and service ecosystems to discuss what’s working, what’s changing, and what dealers need to watch closely.From hands-on equipment innovations to long-term brand strategy, from dealer advocacy to the evolving demands of today’s consumers, each segment highlights something different; yet all point back to a common truth: this business still runs on relationships and honest dealer feedback.Whether you’re a manufacturer, distributor, or multi-location shop owner, Part 3 of our SEMA Roundup offers a clear look at the trends shaping 2025, directly from the leaders who influence them.In this episode…SEMA is where ideas sharpen, partnerships strengthen, and the industry gets its first real sense of what’s ahead. And in this third installment of our SEMA 2025 Roundup, the conversations dive even deeper.From Hunter Engineering Company to Kenda Tires and the Tire Industry Association, today’s lineup shares insights on new technology, shifting market dynamics, and the growing pressure to innovate in ways that actually help dealers back home. You’ll hear perspectives on everything from right-to-repair and training gaps to product development, supply chain realities, and what it takes to build stronger dealer relationships in a crowded marketplace.More than anything, this episode highlights a theme that keeps rising to the surface: the aftermarket moves forward when people show up, share openly, and challenge each other to improve.Here’s a glimpse of what you’ll learn: [00:53] John Zentz on technology adoption, equipment innovation, and how Hunter Engineering is listening more closely than ever to dealers’ needs[05:19] Michael Mathis discusses Atturo’s long-play brand strategy and why balancing innovation with dealer trust still matters[17:55] Roy Littlefield IV on TIA’s advocacy work, including right-to-repair, technician training, and strengthening industry representation[23:55] Brandon Stotsenburg shares how Kenda Tires is building durable product lines through real-world testing and dealer feedback[31:24] Cody Benton of Black’s Tire & Auto Service highlights the importance of customer experience and distributor-dealer relationships[38:50] Christina Walls talks about Landscape Durable Tires’ approach to longevity, new categories, and what niche markets are looking for in 2025Resources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInSEMA WebsiteJohn Zentz LinkedInHunter Engineering Company WebsiteMichael Mathis LinkedInAtturo Tires WebsiteRoy Littlefield IV LinkedInTire Industry Association WebsiteBrandon Stotsenburg LinkedInKenda Tires WebsiteCody Benton LinkedInBlack’s Tire & Auto Service WebsiteLandscape Durable Tires WebsiteMeet the Leaders Featured in This Episode:John Zentz is the Senior VP of Global Sales for Hunter Engineering Company and has spent more than 30 years shaping how shops across the country adopt new equipment and service technology. His long career; from his early days in Baltimore to leading sales at Hunter’s corporate headquarters — gives him a deep, hands-on understanding of dealer needs, industry trends, and the importance of strong customer relationships. John’s leadership continues to play a key role in how Hunter showcases innovation at events like SEMA.Michael Mathis is the President of Atturo Tires and has guided the company through major expansion across new market segments, high-visibility sports partnerships, and national marketing campaigns. Under his leadership, Atturo has strengthened its reputation as a brand that delivers premium performance at a competitive price, while staying committed to long-term dealer relationships and stable, reliable programs. Michael’s strategic approach has helped Atturo become one of the most recognized and fast-growing brands in the tire industry.Roy Littlefield IV is the Vice President of Government Affairs at the Tire Industry Association, where he leads the organization’s national advocacy efforts on issues like right-to-repair, vehicle data access, tax credits, and federal and state legislation that impacts dealers every day. He works directly with policymakers and brings real-world stories from shops and retreaders to Capitol Hill to ensure the industry’s voice is heard. Roy’s leadership has made TIA a powerful force in shaping policy that supports independent tire and auto service businesses.Brandon Stotsenburg is the Vice President of the Automotive Division for Kenda Tires and brings more than 35 years of tire industry experience to his role. He oversees product strategy, OEM and aftermarket programs, and Kenda’s positioning as a premium-performance brand at a value price. Brandon is known for his clear, practical explanations of the industry’s tier system and for helping dealers understand how Kenda fits into the evolving marketplace. His leadership continues to strengthen Kenda’s presence across North America.Cody Benton is part of the Business Development team at Black’s Tire & Auto Service and represents the third generation of the Benton family to help carry the company forward. Growing up in the business, Cody brings a deep appreciation for the company’s history, culture, and long-standing commitment to serving communities across the Carolinas. He plays a key role in supporting dealer partnerships, strengthening wholesale relationships, and helping the next generation stay connected to the legacy his family built.Christina Walls is the Director of Sales for Landscape Durable Tires and has been instrumental in introducing the brand’s new durable tire category to the American market. With a background rooted in tire retail and decades of industry experience, she understands dealer needs from both a technical and consumer perspective. Christina works closely with product development teams and uses data-driven insights to help shape a lineup focused on long-lasting value, consistency, and advanced manufacturing technology.Quotable Moments:“SEMA is where you get honest feedback, the kind you can’t get from a spreadsheet.”“Innovation isn’t just about new products. It’s about solving real problems fo...

Independent shop owners, brand leaders, manufacturers, lobbyists, and innovators all walk the same halls at SEMA but hearing their stories side by side paints an entirely different picture of where the aftermarket is headed. In this episode, we continue our conversations live from the SEMA 2025 show floor, connecting with the people who show up, contribute, and help push this industry forward.In this episode…While SEMA is known for big booths, new products, and packed aisles, what really drives the show are the conversations: honest, practical insights straight from the people doing the work every day. In Part 2 of our SEMA 2025 Roundup, we sat down with guests from across the aftermarket: independent dealers, government affairs experts, global tire brands, wheel manufacturers, trainers, and business development leaders.Cory Brown of Cory’s Point S Tire and Auto Service shares what he’s learned from growing multiple locations and how attending SEMA opened his eyes to gaps he didn’t even know existed. Karen Bailey-Chapman from SEMA’s Public & Government Affairs team breaks down the legislative challenges the industry faces and how her team is fighting to protect it. We also hear from leaders at TVS EUROGRIP, OE Wheels, DrivenEvidence, and Warrior Winches as they discuss product innovation, brand identity, technician safety, and why SEMA remains the best place for meaningful dealer connection.Whether you’re a shop owner, manufacturer, or industry partner, this episode shows why staying plugged into events like SEMA helps you stay ahead of equipment trends, regulatory issues, workforce needs, and shifting consumer expectations.Here’s a glimpse of what you’ll learn: [01:12] Cory Brown on Point S, independent dealer advantages, and seeing real opportunities at SEMA[09:33] Karen Bailey-Chapman on legislative issues affecting the aftermarket and SEMA’s advocacy priorities[15:32] Doug Kershaw on TVS EUROGRIP’s growth and global tire market expansion[22:23] Lance Bullock on building wheel brands and the journey from salvage-yard scrubber to SEMA-award-winning president[28:14] Pam Oakes on ADAS standards, technician safety, and responsible repair practices[35:59] Greg Robinson on Warrior Winches’ U.S. expansion and building dealer relationships at SEMAResources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInSEMA WebsiteCory Brown LinkedInPoint S Tire WebsiteKaren Bailey-Chapman LinkedInDoug Kershaw LinkedInTVS Eurogrip WebsiteLance Bullock LinkedInOE Wheels WebsitePam Oakes LinkedInDrivenEvidence WebsiteWarrior Winches USA LinkedInWarrior Winches USA WebsiteMeet the Leaders Featured in This Episode:Cory Brown owns four Point S retail locations in Rapid City, South Dakota, after growing from a single independent shop he purchased in 2008. A former Bridgestone/Firestone corporate manager, he believes in slow, steady growth built on real estate ownership and operational control. Cory values the Point S model for its independence, strong community feel, and member-owned advantages.Karen Bailey-Chapman leads SEMA’s public and government affairs team, working at the state and national levels to protect the aftermarket through advocacy, education, and policy engagement. With deep experience navigating legislative environments, she focuses on preventing harmful regulations and ensuring lawmakers understand the industry’s real-world impact. Her work plays a key role in shaping the future of the automotive aftermarket.Doug Kershaw oversees North American operations for TVS EUROGRIP, guiding the integration of Eurogrip and Super Grip brands across multiple off-road tire markets. With long experience in the OTR, agriculture, construction, and industrial segments, he helps expand the brand’s presence through customer relationships and strategic product development. Doug uses events like SEMA to connect with dealers efficiently and share the company’s global growth trajectory.Lance Bullock leads OE Wheels, 4Play Wheels, and Defiant Wheels, building on nearly 25 years in the aftermarket wheel business. Starting as a wheel scrubber in a salvage yard, he worked his way up to running award-winning brands recognized at SEMA for innovation and design. Lance is known for spotting talent, valuing hard work, and sustaining strong relationships with dealers and partners.Pam Oakes is the President of DrivenEvidence and a longtime automotive professional with deep roots in a multi-generation Detroit family of technicians. An ASE Master Technician and former shop owner, she now serves as an expert witness and industry educator, focusing on repair standards, ADAS procedures, and safety compliance. Pam advocates for technician excellence and responsible automotive repair practices.Greg Robinson leads North American business development for Warrior Winches, representing the family-owned UK brand as it expands into the U.S. consumer and industrial markets. With a background in sales and military service, he helps introduce Warrior’s military-grade and industrial-strength winches to truck, Jeep, and trailer owners. Greg uses SEMA as the company’s return platform to showcase new products and reconnect with dealers.Quotable Moments:“I want tire dealers to show up here at SEMA, because I think there’s so much for them.”“There’s something about moving the market when we show up in numbers.”“You don’t know what you don’t know and when you show up to something like this, you might have an epiphany.”“I don’t think people who haven’t been to SEMA really understand what they’re missing.”“Coming here for four days will never be bad for your business.”Action Steps:Take advantage of events like SEMA: Use these gatherings to compare products, pricing, equipment, and programs firsthand.Stay informed on legislative issues: Follow SEMA’s advocacy updates to understand how policy decisions impact your business.Explore product innovation: Look for tools, wheels, tires, and equipment that can give your shop or brand an edge.Prioritize technician training: Incorporate proper ADAS procedures and safety practices to protect both your techs and your customers.Watch the remaining SEMA 2025 episodes: More leaders and insights are on the way in Parts 3 and beyond.