The Retreat Leaders Podcast

In this special fireside chat, Shannon Jamail, Alison, and Erin pull back the curtain on the evolving energy of the Retreat Industry Forum — and why this year's attendee profile looks different than ever before. What started as a vision to elevate the retreat industry is quickly becoming a high-level gathering of experienced retreat leaders, business owners, venue operators, and industry professionals ready to scale smarter and connect strategically. The trio discusses: The shift toward seasoned retreat professionals attending Why the Forum is not a beginner workshop — it's a growth accelerator The power of investing in events (and the real ROI that follows) High-caliber speakers with proven track records The importance of treating retreats like a business Technology, AI, and SEO shaping the future of the industry The synergy and collaboration behind the Forum itself Early planning conversations for 2027 If you're serious about growing your retreat business and surrounding yourself with leaders who are playing at a higher level - this episode will show you why the Retreat Industry Forum is different. Key Takeaways The Retreat Industry Forum is attracting experienced, growth-focused retreat leaders. High-level networking creates exponential business returns. Investing in events often yields significantly higher ROI than expected. Professional standards matter — retreats must operate like businesses. AI, SEO, and technology are shaping the next phase of retreat visibility. Collaboration and in-person relationships accelerate opportunity. The Forum is about elevation — not entry-level learning.   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Get Shannon's newest book : Retreat Business Marketing   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS Fireside Chat Introduction (00:00:55) Shannon previews the fireside chat with Alison and Aaron about the upcoming Retreat Industry Forum in Denver. Forum Purpose & Audience (00:02:02) Discussion on the Retreat Industry Forum's focus on seasoned retreat professionals and what sets it apart from other events. Shift in Attendees & Market Gap (00:03:35) Noticing a shift toward experienced attendees and identifying the lack of advanced spaces for established retreat leaders. Value of Being an Attendee (00:07:15) Exploring the benefits of attending events as a participant versus as a speaker, including networking and business growth. Investment & Value Proposition (00:12:13) Emphasizing the importance of investing in high-quality events and the return on investment for attendees. Speaker Selection & Event Quality (00:13:05) Explaining the intentional recruitment and payment of expert speakers to ensure high-caliber content and credibility. Opportunities for Future Speakers (00:15:49) Clarifying the process for becoming a future speaker and the importance of first attending and engaging with the forum. Power of In-Person Collaboration (00:17:09) Sharing personal stories of how in-person investments and collaborations led to meaningful partnerships and growth. Commitment & Decision-Making (00:19:09) Discussing the necessity of decisive action and commitment to personal and professional growth through event participation. Synergy & Magic of Collaboration (00:22:12) Reflecting on the unique synergy among the hosts and the "magic" that emerges from curated, high-level gatherings. Diversity in the Retreat Industry (00:24:19) Highlighting the wide range of retreat types and the inclusive, non-gendered, and non-wellness-specific nature of the forum. Technology, AI, and Industry Evolution (00:25:10) Addressing the impact of AI, SEO, and technology on retreat business visibility and the need to adapt to new trends. Business Mindset in Retreats (00:28:59) Advocating for treating retreats as serious businesses, not just passion projects, and integrating standard business practices. Profit, Impact, and Industry Elevation (00:30:53) Encouraging profit as a means to greater impact, and challenging the stigma around making money in the retreat industry. Professionalism & Structure (00:31:55) Describing the forum's professional approach, honoring agreements, and the importance of structure and accountability. Networking & Attendee Caliber (00:33:54) Anticipating high-level networking and the value of relationships formed among experienced, successful attendees. Call to Action & Forum Expansion (00:35:04) Encouraging listeners to join, envisioning business growth, and announcing future forums in Paris and other locations. Podcast Closing (00:35:54) Shannon wraps up, inviting listeners to subscribe, review, and access free resources for retreat leaders.  

When I first started building my retreat business, I made mistakes. Not small ones - real ones that cost time, money, energy, and unnecessary stress. In this episode, I'm pulling back the curtain and sharing: What I personally wish I had done differently in the early days The most common mistakes I see retreat hosts still making today And how to avoid burning out, underpricing, or building a retreat that looks good on paper but feels exhausting in real life If you're hosting retreats (or thinking about it), this episode will help you build something that's clear, sustainable, and aligned - not just pretty and stressful. What You'll Learn in This Episode Why unclear audience messaging makes retreats harder to sell How overbuilding your retreat actually weakens the experience Why marketing needs to start earlier than you think The real cost of underpricing and discounting Why doing everything alone hurts both you and your guests The mistakes I see retreat hosts repeat - and how to course-correct The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS Request for Reviews & Episode Overview (00:00:59) Shannon asks listeners to leave reviews and previews the episode's focus on mistakes and lessons learned. Learning from Mistakes in Business (00:02:24) Emphasizes the value of learning from mistakes and introduces the main theme: what she wishes she'd done differently. Mistake #1: Lack of Clarity on Ideal Guest (00:03:27) Discusses the importance of defining your ideal retreat guest and the exhaustion from being too broad. Mistake #2: Overbuilding the Retreat Experience (00:06:32) Warns against overpacking retreat agendas, stressing the need for downtime and integration. Mistake #3: Marketing Too Late (00:10:43) Explains why marketing should start before all details are finalized, using her France retreat as an example. Mistake #4: Ineffective Use of Ads (00:13:58) Advises testing content organically before spending on ads to avoid wasting money. Mistake #5: Pricing for Comfort, Not Sustainability (00:14:54) Urges pricing retreats for sustainability, not just to fill spots, and explains the pitfalls of discounting. Mistake #6: Not Asking for Support Early Enough (00:18:50) Shares the importance of hiring help for logistics, food, and guest relations to avoid burnout. Common Mistake #1: Treating Retreats as One-Off Events (00:22:41) Highlights the value of making retreats part of a larger business ecosystem, not just single events. Common Mistake #2: Discounting to Fill Spots (00:23:41) Reiterates the damage discounting does to brand and guest alignment. Common Mistake #3: Weak Boundaries and Vague Policies (00:24:37) Stresses the need for clear boundaries, cancellation policies, and personal space for leaders. Common Mistake #4: Copying Other Retreats (00:27:28) Encourages originality and authenticity instead of copying others' retreat formats. Common Mistake #5: Waiting for Confidence Before Acting (00:28:36) Explains that confidence is built through action, not as a result of success. Final Reflections and Takeaways (00:30:43) Summarizes key lessons: aim for clarity, sustainability, and alignment, and learn from mistakes. Closing and Call to Action (00:31:47) Thanks listeners, encourages sharing, and provides resources for further support.  

In this episode of The Retreat Leaders Podcast, Shannon sits down with Dan Berger to talk about something the retreat industry doesn't discuss nearly enough: belonging. Dan shares his personal journey—from selling his event-planning software company for $100M, to grappling with his own sense of belonging, to ultimately creating Assemble Boise, a retreat and gathering space intentionally designed for human connection. Together, Shannon and Dan dive into: Why men are facing a serious belonging and mental health crisis How retreats can act as temporary communities that create lasting impact Why small, intimate spaces outperform big, flashy experiences How retreat leaders can design environments that feel safe, connective, and meaningful And why belonging—not content—is what people are actually paying for This is a grounded, honest conversation about the responsibility retreat leaders hold and the opportunity they have to create spaces that genuinely change lives.   What You'll Learn in This Episode Why people aren't craving more content—they're craving connection How Dan's "belonging tank" framework applies directly to retreat design The four belonging personas every retreat leader should understand Why men's retreats and men's groups are more needed now than ever How intentional hospitality creates trust, safety, and transformation What post-COVID human connection really looks like (and why retreats are booming)   Notable Concepts Discussed The "Belonging Crisis," especially among men Retreats as containers for community, not just experiences Small-group power vs. large-scale events Ethical considerations around AI and preserving human-made experiences Designing spaces that do the emotional work before the programming begins Email Dan to get a free copy of his book, or to book his amazing retreat center and get a 3rd night free: dan@assemblehospitality.com Buy Dan's Book here: https://amzn.to/4qvuyts  About Dan Berger Dan J. Berger is the author of The Quest: The Definitive Guide to Finding Belonging, and the CEO of Assemble Hospitality Group. He previously sold his SaaS company, Social Tables, for $100M. He lives in Boise, ID with his wife and daughter.   Connect with Dan here: https://assembleboise.com/    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS Dan's Background and Journey (00:01:22) Dan shares his personal history, adoption, move from Israel, hospitality career, and founding a software company. Writing the Book on Belonging (00:02:01) Dan discusses writing his book about belonging and its self-help/academic approach. Importance of Belonging in Retreats (00:03:01) Shannon and Dan explore why belonging is central to retreats and how retreats foster community. Men's Groups and Community Building (00:04:10) Dan describes his men's group, its structure, and how it builds ongoing relationships. Men's Belonging Crisis (00:05:53) Dan addresses the challenges men face with belonging, emotional expression, and the need for safe spaces. Retreats as Solutions for Men (00:08:13) Discussion on how retreats can help men, and Dan's hesitation about hosting men's retreats. Benefits of Extended Retreats (00:09:10) Shannon explains the deeper impact of multi-day retreats versus short meetings. Belonging Frameworks for Retreats (00:09:48) Dan introduces two frameworks from his book: the "belonging tank" and four belonging personas. Book Offer and Belonging Differences (00:12:09) Dan offers a free book to listeners and discusses gender differences in belonging. Motivation for Opening a Retreat Center (00:13:59) Dan explains his shift from corporate retreats to opening a dedicated retreat facility. Design and Features of The Symbol Boise (00:17:25) Dan details the layout, amenities, and unique aspects of his Boise retreat center. Transparency and Marketing for Retreat Leaders (00:18:40) Shannon praises the clarity and marketing of Dan's facility for retreat organizers. Special Offer for Retreat Leaders (00:19:41) Dan shares a booking discount and explains the profitability and versatility of his space. Closing and Resources (00:21:00) Shannon wraps up, shares links to Dan's resources, and thanks him for joining.

In this episode of The Retreat Leaders Podcast, Shannon sits down with Bessie Refalo, a yoga and Pilates retreat leader who is carving out a unique lane in the wellness retreat industry - reformer Pilates retreats in Europe. Bessie shares the behind-the-scenes reality of creating retreats that require specialized equipment, including the challenges of finding venues with reformer Pilates machines and the creative solutions she's used to make her retreats possible. From transporting reformers by lorry in Portugal to discovering bespoke studios in Italy, this conversation is a masterclass in persistence, adaptability, and thinking beyond traditional retreat models. Shannon and Bessie also discuss the rapid growth of the wellness retreat industry, the realities of hosting retreats in Europe, and why networking, flexibility, and on-the-ground familiarity are essential for successful international retreats. This episode is a must-listen for retreat leaders who want to expand internationally, host niche retreats, or navigate complex logistics without giving up on their vision. Key Takeaways Niche retreats (like reformer Pilates) require creativity, persistence, and flexibility. Hosting retreats with specialized equipment presents challenges - but solutions exist. Europe offers strong appeal for US-based retreat guests due to accessibility and travel interest. Building relationships with local studios and partners is key to international retreat success. Logistics, cultural differences, and local business hours matter more than most hosts expect. Networking and in-person learning accelerate retreat growth and confidence. Fully booked retreats are built through clarity, demand, and aligned offerings - not shortcuts. About Bessie Refalo Bessie Refalo is a yoga and Pilates instructor and retreat leader specializing in wellness retreats that combine movement, travel, and intentional experiences. Known for her innovative approach to reformer Pilates retreats, Bessie creates immersive international retreats that prioritize high-quality instruction, thoughtful locations, and meaningful connection. Connect with Bessie here:  www.bessierefalo.com    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify ----- TIMESTAMPS Bessy's Background and Journey (00:01:36) Bessy shares her background, the Bessy Raffaello Method, and her entry into retreats. Launching Retreats with Limited Resources (00:02:21) Discussion on starting retreats without a clear blueprint or abundant resources. Personal Motivation and Reformer Retreat Challenges (00:03:04) Bessy describes her inspiration and the unique challenges of hosting reformer Pilates retreats. Finding Venues and Logistics of Reformers (00:04:03) Exploring the difficulty of finding venues with reformer machines and the logistics involved. Pilates Reformer Popularity and Industry Growth (00:06:15) Conversation about the booming Pilates and wellness industry and its opportunities. Venue Search and Forming Partnerships (00:07:36) Bessy details her search for venues, challenges with unresponsive owners, and finding her business partner in Portugal. First Retreat Execution and Overcoming Obstacles (00:09:12) How Bessy and her partner transported reformers and handled unexpected issues during their first retreat. Expanding to Italy and Other Locations (00:10:00) Bessy discusses finding a unique venue in Italy and her desire to expand to more locations. Retreat Industry Forum Announcement (00:11:36) Shannon announces the upcoming Retreat Industry Forum event in Denver. Venue Owner Mindset and Cultural Differences (00:13:27) Discussion about the challenges of working with European venues and cultural differences in business practices. Importance of Site Visits and Local Culture (00:15:19) Advice on visiting retreat locations and understanding local customs and schedules. Budgeting and Financial Realities (00:17:14) Bessy shares lessons on budgeting, accounting for lost income, and the importance of honest financial planning. Retreat Agenda Planning and Avoiding Over-Scheduling (00:19:21) Tips on not overpacking retreat agendas and allowing space for rest and integration. Group Energy and Audience Fit (00:21:32) The importance of group dynamics, attracting the right participants, and managing energy drains. Attracting and Repelling the Right Clients (00:23:27) Shannon and Bessy discuss the value of attracting ideal clients and repelling those who aren't a good fit. Investing in Training and Community (00:24:21) Bessy reflects on the value of attending workshops, investing in herself, and connecting with like-minded leaders. Upcoming Retreats and Availability (00:28:20) Bessy shares details about her upcoming Portugal and Italy retreats, including availability and unique features. Closing and Contact Information (00:31:16) Shannon and Bessy wrap up, discuss future collaborations, and share how listeners can connect.

In this episode of The Retreat Leaders Podcast, Shannon sits down with Amy Jaggers, a coach and retreat leader who is building a soul-led retreat business while still working full-time. Amy shares how she helps professionals step off autopilot and reconnect with balance, clarity, and purpose through meditation, mindfulness practices, retreats, and wellbeing circles. She opens up about what it really looks like to grow a retreat business alongside a demanding career — including boundaries, time management, and integrating her "soul work" into her corporate role. Together, Shannon and Amy discuss long-term vision, retreat center dreams, the power of visualization, and why retreat leaders must invest in their own development before leading others. This episode is especially powerful for retreat leaders who are still in a full-time job but feel deeply called to build something meaningful and sustainable on the side. Key Takeaways You can build a retreat business while working full-time — with structure and boundaries. Integrating wellbeing and mindfulness into your day job can strengthen both worlds. Visual planning, time blocking, and templated systems are essential for sustainability. Soul-led work doesn't require quitting your job overnight — small, consistent steps matter. Investing in your own training and leadership development is non-negotiable as a retreat host. Long-term visions (like owning a retreat center) are built through patience and intention. Familiarity with your retreat location is a key marker of responsible leadership. About Amy Jaggers Amy Jaggers is a coach and facilitator who helps professionals turn awareness into meaningful action through coaching, meditation, retreats, and facilitated circles. Her work creates intentional space for individuals to pause, reconnect, and step off autopilot, supporting greater balance, clarity, and purpose. Amy's approach is grounded in building resilience and helping people live and lead with greater intention in both their personal and professional lives. Connect with Amy here: https://lavidalagom.com/  and check out her retreat here: https://lavidalagom.com/meditationmindfulness/  The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify ----- TIMESTAMPS Amy's Background & Soul Work (00:01:17) Amy shares her professional background, her focus on mindfulness, and her retreat and wellbeing circles. Balancing Full-Time Work & Retreat Business (00:02:09) Discussion on juggling a full-time job with building a retreat business, and integrating soul work into her career. Wellbeing Circles at Work (00:03:13) Amy explains hosting wellbeing circles for colleagues and how it supports both her job and retreat business. Challenges & Boundaries (00:04:41) Amy discusses the importance of schedules, boundaries, and processes to balance both roles. Finding Fulfillment in Both Roles (00:05:06) Amy reflects on the fulfillment she gets from both her day job and her retreat business. Target Audience & Their Needs (00:06:25) Amy describes her colleagues' challenges and the need for wellbeing practices. Scheduling & Time Management Practices (00:08:29) Amy shares her practical strategies for managing time and tasks for her soul business. Retreat Industry Forum Announcement (00:10:00) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Long-Term Goals & Vision (00:11:33) Amy outlines her goal to own a retreat venue and her vision for the future. Visualization & Vision Boards (00:12:33) Shannon and Amy discuss the power of vision boards, drawing out goals, and visual manifestation. Hospitality Background & Inspiration (00:14:08) Amy talks about her hospitality experience and how it informs her retreat vision. Vision Board Workshop & Manifestation (00:14:38) Amy mentions her upcoming vision board workshop and the importance of seeing goals regularly. Visualization Practices for Success (00:15:33) Shannon shares techniques for visualizing and feeling future success. Building the Soul Business Step by Step (00:17:06) Amy and Shannon discuss the importance of incremental progress and baby steps. Investing in Education & Training (00:18:16) Amy emphasizes the value of professional training and investing in oneself as a retreat leader. Networking & Community in Retreat Leadership (00:19:51) Amy highlights the benefits of networking and community from attending workshops and trainings. Professionalism & Industry Standards (00:21:38) Amy calls for higher standards and more rigor in retreat leadership training. Upcoming Retreat Details (00:23:14) Amy shares details about her next retreat in Menorca, its focus, and why she chose the location. Choosing a Safe & Familiar Retreat Location (00:25:55) Shannon and Amy discuss the importance of hosting retreats in places that feel safe and familiar, especially for first international events. Episode Wrap-Up & Contact Info (00:27:47) Shannon thanks Amy, provides info for listeners, and closes the episode.

Many retreat leaders are stuck running one-off retreats - constantly reinventing the wheel, hustling for new sign-ups, and exhausting themselves with fresh marketing every time. But the smartest, most sustainable retreat businesses? They build signature retreats that become a recognizable, in-demand part of their brand. In this episode, Shannon breaks down how to turn your retreat into a powerful brand asset that builds loyalty, grows every year, and creates recurring revenue through alumni and long-term client pathways. You'll learn how to create a retreat theme people return to annually, how to build anticipation year-round, and how to turn your retreat into the top of a pipeline for courses, coaching, memberships, and more. This is next-level retreat business strategy - and every leader who's tired of starting from scratch needs to hear it. Key Takeaways A signature retreat theme creates recognition, trust, and brand identity. Alumni are your easiest, most profitable guests - and a signature retreat keeps them coming back. One-off retreats are exhausting and keep you in constant hustle mode. A successful retreat begins the day the previous one ends - anticipation-building matters. A signature retreat becomes a pipeline for courses, coaching, memberships, and next-level offers. When done right, your retreat becomes a cornerstone asset - not a one-time event. The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify ----- TIMESTAMPS Benefits of a Signature Retreat Theme (00:01:24) Discusses how a signature theme creates consistency, builds trust, and encourages repeat attendance. Choosing the Right Theme (00:03:46) Advice on selecting a retreat theme that aligns with your brand and attracts annual returnees. Leveraging Alumni for Retreat Sales (00:04:56) Explains why alumni are the best source for retreat sales and how to nurture them. Delivering Unforgettable Experiences (00:05:50) Stresses the importance of providing memorable retreats to encourage alumni to return. Alumni Perks & First Access (00:06:45) Describes offering alumni early booking, priority, and small discounts or bonuses. Year-Round Alumni Engagement (00:07:42) Shares strategies for maintaining genuine connections with alumni throughout the year. Pitfalls of One-Off Retreats (00:08:34) Explains how constantly reinventing retreats leads to burnout and inconsistent revenue. Building Anticipation Year-Round (00:09:36) Outlines ways to keep excitement high for your signature retreat all year, not just before launch. Content Pillars & Ongoing Promotion (00:12:39) Recommends creating and using content pillars to promote retreats and build anticipation. Integrating Retreats into a Revenue Pipeline (00:13:47) Shows how retreats can feed into other offers (courses, memberships, coaching) and vice versa. Final Thoughts & Call to Action (00:15:02) Encourages listeners to build legacy retreats and invites them to the Retreat Industry Forum.

Everything you put into the world is doing something. Your website. Your social posts. Your emails. Your videos. Your interviews. In this episode, Shannon Jamail breaks down a truth most retreat leaders avoid: if you're not repelling anyone, you're probably being too generic. Attraction is only half the conversation. Sustainable retreat businesses are built on clarity - and clarity naturally attracts the right people while filtering out the wrong ones. Shannon explains why repelling misaligned guests isn't a flaw, it's a leadership skill, and how trying to please everyone leads to burnout, boundary issues, and low-quality experiences. She also addresses a critical nuance retreat leaders need to understand: the difference between being purposeful and being polarizing - and why "anti" messaging often does more harm than good in a business rooted in trust, safety, and connection. This episode is a must-listen for retreat leaders who want aligned guests, healthier group dynamics, and a business that actually feels good to run. Key Takeaways Everything you create either attracts or repels - and both are necessary. If you're trying to be liked by everyone, your message is likely watered down. Repelling misaligned people protects your energy, your team, and your guests. Clear messaging prevents boundary issues, complaints, and emotional drain. Strong leadership is about standing firmly in who you are - not pleasing everyone. There's a difference between purposeful messaging and polarizing, anti-focused content. Being pro what you stand for builds trust far more effectively than being anti anything. Clarity in your brand leads to alignment, ease, and long-term sustainability.     The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ---- TIMESTAMPS The Power of Attraction and Repelling (00:01:27) Explains how everything you do as a retreat leader attracts or repels potential clients, and why repelling is necessary. Dangers of Being Generic (00:02:30) Discusses the pitfalls of trying to appeal to everyone, leading to diluted messaging and misaligned clients. Personal Examples of Not Being for Everyone (00:03:46) Shannon shares personal examples of who she is not a fit for, emphasizing the value of clarity over universal appeal. Benefits of Repelling the Wrong People (00:04:49) Highlights how repelling protects your energy, business, and ensures better alignment with clients. Retreat Industry Forum Announcement (00:04:49) Brief interruption to promote the upcoming Retreat Industry Forum event in Denver. Consequences of Appealing to Everyone (00:05:56) Describes negative outcomes when trying to please everyone, such as draining retreats and constant complaints. Purposeful vs. Polarizing Content (00:07:06) Advises against posting highly polarizing or anti-focused content, distinguishing between being purposefully polarizing and divisive. Pro-What-You-Stand-For vs. Anti-Others (00:08:28) Encourages leaders to focus on what they are for, not what they are against, and the impact on trust and safety. Brand Clarity and Authentic Leadership (00:09:46) Urges retreat leaders to clearly communicate who they serve and to lead authentically and inclusively. Final Thoughts & Call to Action (00:10:50) Wraps up with a reminder to use attraction and repelling wisely, and invites listeners to join her programs and resources.

In this episode, Shannon sits down with Dawni Baxter — founder of a boutique marketing agency and a multi-passionate entrepreneur leading the movement in ethical, human-first marketing. Dawni brings a refreshing perspective to an industry filled with noise, inflated promises, and confusing pricing structures. Together, Shannon and Dawni dive into: ✨ How to navigate marketing relationships with confidence ✨ Why transparency and trust are the backbone of ethical marketing ✨ What to look for (and avoid) when hiring a marketing agency or contractor ✨ The power of outsourcing — even when it feels uncomfortable ✨ Why real marketing results require time, patience, and accurate data ✨ How fractional marketing directors provide expert support without bloated retainers Dawni shares why she helped develop the first global regulation for social media managers in the UK, and how her agency champions organic reach and integrity over pushy sales strategies. This conversation is a must-listen for any entrepreneur — especially solo retreat leaders — who wants to grow sustainably, avoid costly marketing mistakes, and build relationships rooted in alignment and trust. Key Takeaways Ethical marketing is about humans first, not hustle culture. Due diligence is essential — marketing professionals are great at marketing themselves. Trust your instincts: if a partner feels off, overpriced, or vague, walk away. There is no standardized pricing in marketing — and that's exactly why transparency matters. Fractional marketing directors are a powerful option for small businesses who need strategy without full-time overhead. Outsourcing is uncomfortable — but it's one of the fastest ways to grow as a founder. Real marketing results come from consistent data over 12–18 months… not overnight "miracles." Quick exits from misaligned relationships often save you more time and money than sticking it out. Listen to This Episode If You: Want to better understand Tantra from a grounded, professional lens. Are interested in how men can contribute meaningfully in the retreat space. Need inspiration for creating safer, more inclusive, and more profitable retreats. Are a retreat leader looking to blend purpose and profit without compromising integrity. About Dawni Baxter: Dawn Baxter is a Social Media and selling guru. Multi Business owner including Beyond the Dawn Digital LTD a full house digital marketing brand & agency. Dawn is passionate about helping female entrepreneurs build sustainable brands, community and sales using social media as a connection tool. A leading UK female entrepreneur in digital business systems and strategy, social media, sales and audience growth. Dawn successfully builds digital business models that increase income, and can be actioned both remotely and around the important things in your life, like children, friends and loved ones. Dawn has had careers in sales, customer service, buying & merchandising sector and corporate retail within some of the biggest luxury brands in the UK In 2020 her offers of coaching and training in all areas to service and product based businesses alike helped self employed and SME's to navigate through the Covid Crisis and get their offerings in the digital space. Many made more income than with their previous business model. She has a passion to support small business and the entrepreneurial spirit and inspire people to try the careers that can make them truly happy. Dawn believes in personal growth and has put herself through numerous trainings in graphic design, digital marketing, Coaching and Positive Psychology to be able to pursue her dreams and is always constantly learning and upscaling. She is warm and inclusive and wants to make the world a pretty place. Connect with Dawni: www.beyondthedawndigital.com    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ---------- TIMESTAMPS Dawni's Background & Ethical Marketing (00:01:20) Dawni shares her multi-passionate journey, agency's human-first approach, and creating the first regulation for social media managers. Changing Perceptions of Marketing Agencies (00:02:40) Discussion on negative perceptions of marketing, ethical standards, and the agency's quality standard. Misconceptions About Marketing Agencies (00:04:52) Shannon and Dawni address common fears: high costs, unclear returns, and the importance of organic reach. Due Diligence & Evaluating Agencies (00:05:51) Dawni explains why skepticism is healthy, how to vet agencies, and the importance of transparency and value. Pricing Structures & Transparency (00:09:12) Dawni reveals the lack of regulated pricing in marketing and tips for assessing agency pricing and openness. Value of Exploratory Calls (00:10:11) Advice on seeking agencies that offer value upfront and the significance of exploratory calls. Retreat Industry Forum Announcement (00:10:46) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Importance of Marketing Support for Solopreneurs (00:12:17) Shannon emphasizes why solopreneurs need marketing support, either in-house or outsourced. Fractional Marketing & Flexible Support (00:13:35) Dawni discusses affordable, flexible options like fractional marketing directors and short-term contracts. Testing Agency Relationships & Learning (00:17:32) Encouragement to try agencies on a trial basis, learn from mismatches, and adapt as needed. Red Flags & Relationship Building (00:18:28) Shannon shares a negative agency experience and stresses monitoring alignment and communication. Marketing as Relationship Building (00:19:39) Dawni compares marketing to dating, emphasizing gradual trust-building and the value of expert guidance. Letting Go & CEO Growth (00:23:08) Dawni describes the transformation when entrepreneurs trust experts, leading to business and personal growth. Outsourcing Before You're Ready (00:24:18) Advice to outsource marketing a step before feeling ready, without causing financial strain. Financial Stretch & CEO Space (00:25:25) Shannon shares her experience with hiring help, creating space for CEO-level work, and the need for expert eyes. Timeframe for Marketing Results (00:27:01) Discussion on realistic expectations for marketing ROI, typically requiring at least six months. Data, Metrics, and Long-Term Strategy (00:27:25) Dawni explains the importance of data, why viral moments can be misleading, and the need for long-term analysis. No Quick Fixes in Marketing (00:31:38) Dawni debunks quick-result promises, emphasizing testing, adaptation, and the impossibility of guarantees. Global Relevance & Dawni's Work (00:32:47) Shannon notes Dawni's agency works worldwide and mentions Dawni's recent photo shoots. Social Media Content & Travel (00:33:31) Dawni shares about creating social media content in various international locations. Closing & Farewell (00:34:10) Shannon thanks Dawni, wraps up the episode, and shares where listeners can find more resources.

In this episode, Shannon gets fired up about one of the biggest mistakes retreat leaders make: discounting their retreats. While a discount might feel like an easy way to fill a few spots, the long-term damage is real - it devalues your experience, trains your audience to wait for price drops, signals desperation, and hurts the entire retreat industry. Shannon breaks down exactly why discounting is harmful, what it communicates to potential guests, and better alternatives like early-bird bonuses, pay-in-full perks, and smart payment options. She also unpacks the real reason retreat leaders discount - fear - and how to address it in a healthier, business-savvy way. If you're ready to protect your profit, elevate your positioning, and stop shrinking your worth, this episode is a must-listen. Key Takeaways Retreats are transformational live experiences - not products to be marked down like retail. Discounting immediately lowers perceived value and conditions your audience to never pay full price again. It signals desperation and damages not just your brand, but the entire retreat industry. Live experiences require emotional labor, planning, expertise, and responsibility - none of which should be discounted. Instead of discounting, offer early-bird bonuses, pay-in-full perks, and extended payment plans. The real reason people discount is fear - not strategy. If enrollment is low, you need better messaging, positioning, urgency, and audience warming… not cheaper prices.   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify --------- TIMESTAMPS The Problem with Discounting Retreats (00:00:50) Shannon expresses frustration about retreat leaders discounting their retreats and outlines why this is harmful. Why Discounting Retreats is Harmful (00:01:12) Explains how discounting devalues retreats, signals desperation, and attracts difficult guests. Negative Impact on Guest Experience and Industry (00:03:42) Discusses how discounting attracts ungrateful guests and lowers perceived value across the retreat industry. Discounting Hurts Your Margins and Business (00:06:02) Details how discounts cut into profits, making it harder to sustain a retreat business. Retreats as Premium, Transformational Experiences (00:07:16) Emphasizes that retreats are not products but containers for transformation, requiring significant energy and expertise. Alternatives to Discounting: Bonuses and Perks (00:08:14) Suggests offering early bird bonuses, pay-in-full perks, and extended payment plans instead of discounts. Why Retreat Leaders Discount: The Role of Fear (00:10:22) Explores the real reasons behind discounting, such as fear of failure and low signups. Building Confidence and Enrollment Without Discounts (00:11:30) Encourages improving messaging, marketing, and mindset instead of lowering prices. Final Advice and Invitation to Community (00:12:39) Urges listeners to stop discounting, value their work, and join the Retreat Industry Forum for support. Podcast Closing and Resources (00:13:39) Shannon thanks listeners, encourages sharing, and offers free resources for retreat leaders.

In this episode of The Retreat Leaders Podcast, Shannon sits down with Kim DeMoss - Retreat Ranch's Executive Assistant, Yoga Teacher Training host, and long-time retreat collaborator - to talk about what it's really like to experience retreats from both sides: hosting and supporting. From her early days hosting retreats with Shannon to now managing the logistics behind the scenes, Kim shares candid insights on burnout, boundaries, work-life balance, and how she found her groove in the retreat industry. They also dive into the digital evolution of the industry - how AI and online visibility are reshaping the way leaders must market their retreats - and why self-awareness is key to finding your place in this ever-changing landscape. Whether you're leading retreats, supporting them, or figuring out which role fits best, this episode will give you real-world perspective, practical advice, and a reminder that your version of success doesn't have to look like anyone else's. Key Takeaways Retreat leadership has many layers — and not everyone is meant to be front and center. Supporting retreats can be just as fulfilling as leading them (and sometimes less stressful). Work-life balance matters — especially for women juggling careers, families, and personal growth. The retreat industry is evolving fast with AI and digital marketing — adapt or find your unique niche. Attracting the right participants is key to creating aligned, transformational retreat experiences. Streamlining your focus can lead to more fulfillment and sustainable success. Learn about Kim's YTT: https://www.projectmindfulmovement.com/ The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify --------- TIMESTAMPS Kim and Shannon's History (00:00:59) They discuss how they met, their decade-long relationship, and collaborative projects. Roles in the Retreat Space (00:02:05) Kim shares her experience as both a retreat host and support, and her preference for support roles. First Retreat at Retreat Ranch (00:03:48) Kim recalls hosting the first retreat at Retreat Ranch and lessons learned from minimal resources. Balancing Personal Life and Retreat Hosting (00:04:46) Kim explains why she hosts only one retreat a year, citing personal and family circumstances. Learning from Career Shifts (00:06:05) Shannon relates her own career pivot and how skills transfer to new roles, paralleling Kim's journey. Letting Go of Expectations (00:07:22) Kim discusses the challenge of disappointing others versus honoring personal capacity and boundaries. Retreat Industry Forum Announcement (00:08:01) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Navigating Life Seasons and Work Choices (00:09:06) They talk about making choices that fit current life seasons, especially with family and career changes. Marketing and Selling Retreats Today (00:10:40) Discussion on how retreat marketing has evolved, becoming more complex and demanding. Alternative Roles in the Retreat Industry (00:11:51) Exploring ways to stay involved in the industry without hosting, especially if marketing isn't appealing. Evaluating Retreat Marketing and Audience Fit (00:12:48) Kim reflects on attracting the right participants and lessons from her first retreat's marketing. Listening to Inner Guidance and Pivoting (00:13:21) They emphasize the importance of listening to intuition and being open to change. Kim's Strengths and Transition to Support Roles (00:14:24) Kim and Shannon discuss Kim's organizational skills and her move to more supportive, creative roles. Benefits of Support Roles and Life Transitions (00:16:16) Kim shares the relief and satisfaction of support work during her husband's military retirement transition. Continued Learning and Growth (00:18:07) They discuss ongoing personal and professional growth, and Kim's involvement in events and trainings. Differences Between Training and Wellness Retreats (00:18:53) Kim explains how training retreats differ from wellness retreats in focus and participant expectations. Structuring Training Retreats for Balance (00:20:28) Advice on scheduling downtime in training retreats to avoid burnout for both leaders and attendees.

In this solo episode, Shannon Jamail gets real about something every retreat leader needs to hear: failure isn't the enemy - it's proof that you're in the game. If you're not failing, you're not trying hard enough. Shannon dives into why "falling short" - whether it's your finances, your workshop, your attendance, or your execution - isn't something to avoid, it's something to learn from. You can hire the best coach, join the smartest program, and learn from the pros… and you'll still make mistakes. The difference? You'll fail faster and smarter. Shannon also shares how community is the real secret weapon for success - and how the Retreat Industry Forum is designed to bring that support, connection, and collective wisdom together for retreat hosts ready to grow. Key Takeaways If you're not failing, you're not stretching yourself enough. Failure doesn't mean your retreat "flopped" — it means something fell short and gave you data. The biggest mistake is waiting on the sidelines instead of doing the thing. Coaching and programs can help minimize expensive mistakes, but you'll still fail — that's how you grow. Community is what turns failure into forward momentum — and that's exactly what the Retreat Industry Forumis all about. The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify   ---------   Timestamps Failure as Evidence of Progress (00:01:09) Explains why failure means you're taking action and is a necessary part of growth in the retreat business. Defining Failure in Retreats (00:02:10) Clarifies what failure actually looks like in retreats—missed goals, missteps, and learning opportunities. Personal Failures and Lessons Learned (00:03:17) Shannon shares her own failures and how each one contributed to her growth and resilience. Taking Action vs. Waiting (00:04:27) Encourages listeners to take action rather than waiting for perfect conditions, emphasizing learning by doing. The Necessity of Investment (00:05:24) Discusses the importance of investing time, money, and energy into building a sustainable retreat business. Retreat Industry Forum Promotion (00:06:32) Promotes the upcoming Retreat Industry Forum event, highlighting its value for industry professionals. Value of Coaching and Courses (00:06:32) Explains how coaching and courses can help avoid mistakes but emphasizes that failure is still part of the process. Treating Retreats as a Business (00:07:37) Urges listeners to approach retreats professionally, not as a hobby, and to invest in education and growth. Importance of Community (00:08:40) Highlights the role of community and support in overcoming challenges and learning from others in the industry. Continuous Learning and Industry Evolution (00:09:45) Stresses the importance of ongoing learning, innovation, and collaboration in the ever-evolving retreat industry. Encouragement and Call to Action (00:10:53) Encourages listeners to keep moving forward, join the community, and treat their retreat business seriously.

If you're still marketing your retreats like it's 2022, you're already behind. In this solo episode, Shannon Jamail drops the truth about how the digital marketing landscape has shifted - and why AI integration isn't optional anymore. From Google rewriting your meta descriptions to the rise of algorithmic visibility, the retreat industry is evolving fast. Shannon breaks down how retreat leaders can start using AI tools strategically - not just for blogs and social media, but to analyze data, personalize messaging, and scale visibility. She also gives a sneak peek at the Full AI + Marketing Blueprint that she, Erin Haag, and Alison Katschkowsky will unveil at the Retreat Industry Forum in Denver. Because what worked last year? Isn't what's working now. Key Takeaways AI is changing how every digital platform decides who gets seen. Your content needs to speak to humans and machines to stay visible. AI isn't here to replace your creativity — it's here to free you to create more connection. Marketing that worked a year ago is outdated today. You need a plan that evolves as fast as technology — and that's what's coming at the Forum.  The Retreat Industry Forum — May 14–17, 2026 | Denver, CO  Learn more at retreatindustryforum.com The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify --------- Timestamps Introduction & Podcast Overview (00:00:02) Shannon introduces herself, the podcast, and the focus on building profitable, impactful retreat businesses. Why AI & SEO Matter Now (00:01:16) Explains why traditional marketing is outdated and the necessity of integrating AI and SEO into retreat marketing. The Shift in Marketing: Context & Authority (00:02:21) Discusses how AI is changing marketing from keywords to context and authority, and the importance of adapting quickly. AI's Impact on Digital Visibility (00:03:28) Describes how platforms use AI to determine visibility and why digital presence must be optimized for both humans and AI. Google's AI Meta Descriptions & Forum Promo (00:04:27) Mentions Google testing AI-written meta descriptions and promotes the upcoming Retreat Industry Forum. Practical Ways to Use AI in Retreat Marketing (00:05:36) Outlines actionable AI strategies: smarter research, automatic content repurposing, performance analysis, and personalized communication. The Need for Strategic, AI-Optimized Content (00:07:48) Emphasizes that visibility now depends on algorithmic, AI-optimized content, not just posting attractive photos or reels.

In this episode of The Retreat Leaders Podcast, Shannon sits down with Justin Gottlieb - a sexual freedom coach, Tantra practitioner, and retreat host who transitioned from the corporate world to full-time facilitation. Together, they unpack what Tantra really is (and isn't), how to maintain integrity in intimate retreat settings, and why it's time for more men to step into leadership roles in the wellness and retreat space. Justin shares how he and his co-facilitator Leola create transformational retreats rooted in safety, consent, and empowerment - and how they've built a sustainable retreat business model that honors both healing and profitability. If you've ever been curious about Tantra, gender balance in leadership, or how to elevate the professionalism of your retreat business, this episode is a must-listen.   Key Takeaways Tantra is more than sexuality - it's about energy, presence, and deep personal growth through mindfulness, breathwork, and embodiment. Safety and consent are non-negotiable: Justin and Leola's application and interview process ensures aligned participants and safe group dynamics. Professionalism matters: Transparent communication with venues and strong operational systems allow facilitators to focus on transformation instead of logistics. Masculine–feminine balance: Co-facilitation across genders can create more grounded and powerful retreat experiences. Retreats as a real business: Pricing, screening, and intentional marketing are essential to attract committed clients and avoid burnout. Episode Highlights [02:15] Justin's transition from corporate life to Tantra and retreat facilitation. [07:40] Redefining Tantra and clearing misconceptions about Neo-Tantra. [14:10] How Justin screens participants and ensures emotional safety. [19:25] The power of venue transparency and building trust with hosts like Retreat Ranch. [25:50] Why masculine presence is vital in retreat leadership. [32:00] Pricing, profitability, and shifting the scarcity mindset in the retreat industry.   Listen to This Episode If You: Want to better understand Tantra from a grounded, professional lens. Are interested in how men can contribute meaningfully in the retreat space. Need inspiration for creating safer, more inclusive, and more profitable retreats. Are a retreat leader looking to blend purpose and profit without compromising integrity.   Connect with Justin: https://tantralovecoach.com/  Instagram: @tantralovecoach     The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify -------------------- Timestamps Justin's Background & Journey to Tantra (00:02:16) Justin shares his transition from corporate to coaching, focusing on intimacy, sexuality, and tantra. First Retreat Experience & Organization (00:03:48) Discussion of Justin's first retreat, its organization, and Shannon's impressions as a venue owner. Misconceptions About Tantra (00:04:43) Justin addresses common myths about tantra, clarifying its true focus and practices. Ideal Retreat Attendees (00:06:42) Justin describes the types of people who attend his retreats and what draws them in. Screening Process & Boundaries (00:08:23) Justin explains his thorough screening process and the importance of boundaries for safety. Retreat Industry Forum Announcement (00:10:36) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Venue Selection & Importance of Safety (00:11:55) Justin discusses what he values in a retreat venue, emphasizing safety, privacy, and support. Men in the Retreat Industry (00:16:43) Conversation about the underrepresentation of men as retreat leaders and the value of male facilitators. Profitability & Pricing Mindset (00:19:22) Discussion on treating retreats as a business, pricing strategies, and differences in mindset between men and women. Screening Through Pricing & Value (00:20:50) Justin explains how pricing acts as a screening tool and why higher investment leads to better outcomes. Scholarships & Guest Challenges (00:22:41) Both discuss challenges with scholarship attendees and the importance of a strong screening process. Market Rate & Industry Mindset (00:23:28) Shannon and Justin talk about raising market rates and shifting scarcity mindsets in the industry. Value Perception & Pricing Story (00:24:23) Justin shares a story illustrating how higher prices increase perceived value and participant commitment. How to Connect with Justin (00:26:30) Justin provides his contact information and describes his offerings for those interested in working with him. Episode Wrap-Up & Outro (00:27:25) Shannon thanks Justin, closes the episode, and shares where to find more resources.

In this heartfelt and honest episode of The Retreat Leaders Podcast, Shannon Jamail reconnects with former retreat guest and midlife women's life coach, Remi Gibbs, to talk about everything from freezing yurts to forgiveness-and how retreats offer powerful portals for healing and purpose. Together, they dive into: Remi's unforgettable experience at Retreat Ranch (spoiler: it involves a hot tub and sub-zero temps) The difference between acceptance and true forgiveness—and why that distinction matters How Shannon handled an unexpected power outage like a pro (a lesson in leadership grace) The untapped power of retreats for women navigating midlife, menopause, and major life transitions Why healthy habits and hormonal support are non-negotiables for long-term transformation Whether you're a retreat leader or a woman in the middle of her own life reinvention, this episode is your permission slip to show up real, resilient, and ready to grow.   Learn more:  Midlife Life Coach + Founder of [Renovated Realities] https://www.renovatedrealities.com/  Instagram: @renovatedrealities LinkedIn: @remigibbs   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in London  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify   ----------   Timestamps: Welcoming Remy Gibbs & Reconnecting (00:01:45) Shannon welcomes Remy, reminisces about their last meeting in 2022, and discusses staying in touch. Remy's Retreat Experience: The Freeze & Connection (00:02:25) Remy recalls attending the 2022 retreat, challenges with a freeze and heater issues, and the value of connecting with others. Forgiveness vs. Acceptance Discussion (00:03:21) Remy shares a personal story about forgiveness, acceptance, and how the retreat helped her move forward. The Stress Reduction Workshop & Forgiveness Process (00:04:04) Shannon and Remy discuss the impact of forgiveness, the difference from acceptance, and how it affects personal growth. Tools for Healing and Teaching Others (00:06:22) They talk about the importance of having tools for healing and teaching others to build better coping mechanisms. Handling Challenges as a Retreat Leader (00:06:46) Shannon describes dealing with Texas freezes, the importance of flexibility, and adapting to unexpected situations at retreats. Choosing the Retreat: Remy's Motivation (00:08:52) Remy explains why she chose Shannon's retreat, her personal struggles, and the importance of location and agenda. Evolving Retreat Agendas & Flexibility (00:10:14) Shannon discusses how her retreat agendas have evolved to allow more flexibility and self-care for attendees. The Importance of Recovery and Responsiveness (00:12:12) Remy and Shannon emphasize the importance of recovery when things go wrong and how leaders respond to challenges. Transition to Remy's Work & Life Coaching (00:14:39) Shannon invites Remy to share about her work as a certified life coach, focusing on women in midlife. Navigating Midlife: Health, Habits, and Purpose (00:15:01) Remy discusses midlife challenges, healthy habits, mindset shifts, and finding purpose during menopause and beyond. Community and Support in Midlife (00:21:43) They highlight the importance of community for women in midlife, especially during menopause, and how retreats foster this. Medical Support and Mental Health in Menopause (00:23:03) Remy and Shannon discuss the need for specialized medical support, mental health challenges, and historical context of menopause. Encouragement for Retreat Leaders & Collaboration (00:24:31) Shannon encourages retreat leaders to educate themselves on midlife issues and consider collaborating with experts like Remy. Remy's Contact Information & Episode Wrap-Up (00:25:10) Remy shares her website, Shannon wraps up the episode, and they express excitement about future connections.  

In this uplifting and practical episode of The Retreat Leaders Podcast, Shannon Jamail is joined by UK-based performance coach and former professional dancer Lucy Dutton to talk about something not enough retreat leaders are addressing: how to lead retreats without sacrificing your own well-being. Lucy shares her powerful journey from the high-stakes world of professional dance to wellness and peak performance coaching—and how her deep understanding of energy, values, and leadership now helps retreat leaders avoid burnout. Together, they explore: ✅ Why energy management matters more than location or food ✅ The hidden danger of leading retreats while running on empty ✅ How to use your personal values as a decision-making compass ✅ Why your environment directly impacts your energy ✅ The difference between holding space and emotionally oversharing ✅ How to stay inspired and grounded even during high-demand retreats Whether you're planning your first retreat or you're a seasoned pro, this conversation will help you lead from a place of calm, clarity, and conviction. About Lucy: Lucy J Dutton is a certified peak performance coach and speaker , international best selling author with 30 years of experience coaching entrepreneurs on productivity, goal setting, and transforming limiting beliefs. She empowers female holistic service based entrepreneurs and small business owners to become peak performers in life and business. So that their business grows easily, and they experience fulfilment and joy in their personal life. Lucy was a professional dancer for 10 years and has been an entrepreneur and coach for over 3 decades.  Despite the fact that she used to be painfully shy, she found her voice by pushing through the awkward and uncomfortable times. Gradually building her self-confidence and self-belief. She has founded her own Holistic Peak Performance Coaching business to complement the health coaching she was already doing. With health and fitness being the foundation of everything she does.   Learn more: https://lucyjdutton.com/   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in London  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify   ------- Timestamps Guest Introduction: Lucy Dutton's Background (00:01:43) Lucy shares her journey from professional dancer to peak performance coach. The Demands of Dancing and Self-Care (00:04:08) Discussion about the physical and emotional demands of dancing and the importance of self-care. Retreat Leaders' Energy Drain (00:05:35) Shannon describes how retreat leaders often neglect their own well-being, leading to exhaustion. The Importance of Energy and Daily Practices (00:07:32) Lucy explains the significance of maintaining personal energy and implementing daily self-care practices. Understanding and Aligning with Core Values (00:09:09) Lucy discusses discovering personal values and how misalignment can affect retreat experiences. Creating Supportive Environments (00:10:24) Lucy outlines the importance of physical, social, and informational environments for retreat leaders. Avoiding Negative Influences and Comparison (00:11:55) Shannon emphasizes avoiding negative news, unsupportive people, and comparison with other retreat leaders. Deep Dive into Values and Retreat Alignment (00:15:50) Lucy explains how knowing your values helps in choosing the right retreat venues and collaborators. Energy as the Key to Retreat Success (00:19:22) Shannon highlights that a leader's energy can make or break a retreat, outweighing venue or food quality. How to Work with Lucy Dutton (00:20:14) Lucy shares how listeners can connect with her for coaching and personal development. Episode Wrap-Up and Resources (00:21:10) Shannon thanks Lucy, mentions additional resources, and closes the episode.

In this heart-filled and high-impact episode of The Retreat Leaders Podcast, Shannon Jamail sits down with luxury couples retreat host Lesley Jordan to explore the real keys to retreat success-and spoiler alert: it's not just about the perfect venue or a pretty website. From her beginnings as a travel agent to launching powerful, profitable retreats for couples of all backgrounds, Lesley shares how mentorship, strategic pricing, and relationship-first marketing changed the game for her. Together, Shannon and Lesley dig into: How to actually pick the right business coach (hint: ask about profit) Why building real connections beats flashy marketing What it takes to design inclusive retreats that sell out and transform lives The truth about vetting mentors in a saturated online space Lesley's upcoming LGBTQ+ and heterosexual couples retreats focused on love, intimacy, and reconnection If you're building a retreat brand that centers around depth, authenticity, and aligned growth—this one's for you. Learn more: www.lavishcouplesretreats.com    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in London  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify   ---------------- Timestamps: Introducing Leslie Jordan (00:01:00) Shannon introduces guest Leslie Jordan, highlighting her energy and inviting her to share her background. Leslie's Journey to Retreats (00:01:35) Leslie shares her transition from travel agent to retreat curator, focusing on luxury retreats for couples and women. The Power of Coaching in Retreat Business (00:02:25) Discussion on meeting through a coach, the importance of having a coach, and the loneliness of entrepreneurship. Finding the Right Coach (00:03:16) Leslie describes her experience with different coaches, learning about business models, pricing, and defining her retreat offerings. Building Relationships Over Pretty Marketing (00:04:00) Leslie explains the importance of building genuine relationships with clients, not just relying on attractive websites. Creating Lavish Couples Retreats (00:05:02) Leslie talks about launching her own retreat business, focusing on reconnection and intimacy for various types of couples. The Value of Multiple Coaches (00:05:24) Shannon and Leslie discuss the benefits of having more than one coach with different expertise. Marketing vs. Selling & Relationship Building (00:06:02) Emphasis on turning marketing activities into real relationships and the changing landscape of the retreat industry. Learning Strategy and Pricing (00:06:52) Leslie shares how her coaches helped her with sales strategies, pricing, and repeat business. Choosing Experienced Coaches (00:07:29) Shannon stresses the importance of working with experienced coaches who understand the retreat business deeply. Treating Retreats as a Business (00:09:00) Discussion on treating retreats as a business model, not just an event, and integrating it with other offerings. Overcoming Fear and Stagnation (00:09:18) Leslie recounts how the wrong coaching held her back and how the right coaches helped her move forward. Vetting Coaches and Profitability (00:10:36) Advice on vetting coaches, asking about their experience, and ensuring they understand profitability in retreats. Industry Trends and Red Flags (00:11:37) Warning about inexperienced coaches and the importance of understanding all aspects of the retreat business. Profitability is Essential (00:11:59) Shannon and Leslie agree that breaking even is not a sustainable business model for retreats. Attending Retreats as Research (00:12:31) Leslie shares the value of attending retreats, especially those hosted by your coach, to learn logistics and marketing. The Importance of Being an Attendee (00:13:11) Shannon emphasizes that aspiring retreat leaders should attend retreats themselves to gain perspective. Community and Networking Benefits (00:15:07) Discussion on the community, networking, and collaborations that come from being part of a coaching group. Ongoing Value of Retreat Attendance (00:16:24) Leslie and Shannon discuss the ongoing benefits of attending retreats, including support, networking, and personal growth. Leslie's Upcoming Retreats (00:17:18) Leslie shares details about her upcoming retreats for LGBTQ+ and heterosexual couples, and her inclusive approach. How to Connect with Leslie (00:18:52) Leslie provides her website and social media handles for listeners to learn more or join her retreats.

Shannon Jamail, Erin Haag, and Alison Katschkowsky come together on this special episode to officially announce the Retreat Industry Forum happening May 14–17, 2026 in Colorado. In this conversation, they share the vision behind the event, why this gathering is unlike anything else in the retreat industry, and what attendees can expect-from powerful keynotes and interactive workshops to a VIP experience designed for deeper strategy and connection. The big news? The interest list opens TODAY (October 15th) for 10 days only! Those on the list will have first dibs at VIP tickets before they're released to the general public on November 1st. If you've been waiting for your chance to learn from top retreat leaders and transform the way you build, market, and profit from retreats, now's the time to get in early Get on the list: retreatindustryforum.com      The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Colorado  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify   ----- Timestamps Guest Introductions & Excitement (00:01:16) Shannon welcomes Aaron Hague and Alison Kaye, expressing excitement about a big announcement. How the Collaboration Began (00:01:40) Speakers discuss how their partnership started, referencing a seed planted in May 2025 in Champagne, France. How They Met & Initial Connections (00:02:06) The group shares how they met online, became aligned, and eventually met in person at a retreat. Industry Frustrations & Shared Values (00:03:39) Speakers discuss frustrations with the retreat industry's mindset and their shared business-focused approach. Business Perspective on Retreats (00:05:02) Alison emphasizes treating retreats as serious business ventures, not just fun getaways. Aaron's Background & Industry Disruption (00:06:01) Aaron shares her business background and how she became an "accidental disruptor" in the retreat industry. Profit, Impact, and Industry Mindset (00:09:08) The group discusses the false separation of profit and impact, and the prevalence of scarcity mindset. Retreats Beyond Wellness & Industry Vision (00:09:55) Aaron highlights that retreats exist beyond wellness/spirituality and introduces their vision to elevate the entire industry. Announcement: Retreat Industry Forum (00:11:38) The team announces the Retreat Industry Forum, a three-day event in Colorado to help retreat leaders build profitable businesses. Event Details & Waitlist Information (00:12:44) Aaron explains the event dates, waitlist process, VIP tickets, and opportunities for vendors and sponsors. What to Expect at the Forum (00:14:28) Details on the forum's content, including sharing proven strategies and bringing in industry experts. Encouragement to Join & Industry Movement (00:16:35) Speakers encourage listeners to join the event, emphasizing collaboration, industry growth, and the importance of being "in the room." The Power of Saying Yes & Collaboration (00:18:42) They reflect on how collaboration started by saying yes to opportunities and the importance of networking. Closing & Call to Action (00:20:07) Final reminders to join the event, check the website, and stay tuned for more details. Podcast Outro (00:20:25) Shannon thanks listeners, encourages subscribing, and shares where to find more resources. Are you happy with the results?

You do not have to run yourself ragged to host powerful, profitable retreats, and this episode is proof. In this honest and hilarious conversation, Shannon Jamail sits down with Anna VanAgtmael, founder of Wandering Roots and host of 22 retreats since 2018, to explore how retreat leaders can ditch the pressure, drop the people-pleasing, and build a business that's both meaningful and sustainable. They dive into: The biggest mistakes new retreat leaders make (and how to avoid them) Pricing with confidence and energetic alignment Why less on the itinerary often leads to more transformation How to stop comparing your retreat to everyone else's Whether you're an aspiring host or a seasoned retreat pro, this conversation will give you the permission slip you didn't know you needed: you don't have to do it all to make it amazing.   Connect with Anna: https://www.yourwanderingroots.com/  Instagram: @yourwanderingroots    Special Offer: Build a profitable retreat in one minute per day: https://retreat.yourwanderingroots.com/    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in London  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ---------------------------------- Timestamps: Introduction & Host Welcome (00:00:02) Shannon introduces the podcast, its purpose, and encourages listeners to subscribe and leave reviews. Guest Introduction: Anna's Background (00:01:13) Anna is introduced; she shares her experience hosting retreats and helping others plan profitable ones. Anna's Journey to Retreats (00:02:23) Anna describes her transition from lab manager to retreat leader after a car accident and discovering yoga. Current Retreat Structure & Ideal Guests (00:03:46) Anna explains her current retreat schedule, types of retreats, and the demographics of her typical guests. Transitioning & Scaling Back Retreats (00:05:00) Discussion about scaling back the number of retreats to focus on quality and personal fulfillment. Avoiding Burnout & Preserving Passion (00:06:04) Anna and Shannon discuss the importance of not overworking and maintaining excitement for each retreat. Profitability Without Pressure (00:07:19) Exploring how retreats can be profitable without feeling pressured to do everything or mimic others. Retreats: Business vs. Expensive Hobby (00:09:29) Emphasis on treating retreats as a business, not just a passion project or costly hobby. Letting Go of People-Pleasing & Overstuffed Itineraries (00:11:03) Advice on avoiding over-scheduling and people-pleasing, and ensuring retreats have free time and focus. Pricing, Money Beliefs, and Value (00:13:13) Discussion on pricing retreats, overcoming limiting beliefs about money, and ensuring energetic alignment with pricing. Gender Differences in Pricing & Money Mindset (00:15:04) Comparison of how men and women price retreats, and the impact of cultural money beliefs. Profit, Burnout, and Lifestyle Alignment (00:17:24) Importance of pricing for sustainability and creating a lifestyle you enjoy, not just covering costs. Common Mistakes & Lessons Learned (00:18:34) Anna shares mistakes like trying to do everything alone, not arriving early, and the value of support staff. Arriving Early & Staying After Retreats (00:20:15) Best practices for arriving before and staying after retreats to ensure smooth experiences and self-care. Self-Care for Retreat Leaders (00:21:34) The importance of post-retreat downtime, rest, and self-care for leaders after guests depart. How to Connect with Anna (00:22:40) Anna shares her websites for those interested in attending or planning retreats with her.

In this solo Q&A episode, Shannon Jamail tackles the 12 most frequently asked questions from aspiring and experienced retreat leaders alike. From knowing when you're truly ready to host a retreat, to choosing the right venue, pricing for profit, and marketing without sounding salesy, Shannon covers it all with no-fluff, straight-shooting advice. Whether you're just starting out or looking to sharpen your strategy, these questions are the ones that come up in her DMs, workshops, and mastermind calls every single week. With years of experience as a retreat host and venue owner, Shannon shares what works (and what to avoid) so you can build profitable, transformational retreats with confidence. You'll walk away with clarity, strategy, and a new level of confidence around your retreat business! The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Join our LinkedIn Group Top 5 Marketing Tools Free Guide Join me in London Get your legal docs for retreats   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify   Automatically Transcribed With Podsqueeze Shannon Jamail 00:00:02  Welcome to the Retreat Leaders podcast. The show for visionary coaches, healers, wellness pros and small business owners who aren't just here to host another feel good getaway, but to build a profitable, impactful retreat business. I'm your host, Shannon Jamail, retreat strategist, business mentor, and owner of a 46 acre retreat center. I've hosted over 100 retreats around the world, and I've made every mistake so you don't have to. Each week we'll dive into the mindset, marketing, money, business and mechanics behind sold out profitable retreats. Plus, hear from expert guests who are walking the talk. Whether you're planning your first retreat or scaling your 100th, you're in the right place. Welcome to the show. Hey, guys. Welcome to our welcome back to the Retreat Leaders podcast at Shannon. I am coming off of an Incredible three day conference that I cannot wait to tell you guys more about. I'm still processing, but it literally is going to change how I show up in what I do and just how I show up as a human. Shannon Jamail 00:01:10  I'm that excited about it. But today, what we're going to talk about is the top 12 questions I get asked all the time, whether it's from podcast listeners or in my Facebook group or emails or messages like these are the top 12 questions that I get asked all the time. All right, let's dig in. First one, how do I know if I'm ready to lead a retreat? This is such a good question. And actually, if you're asking this question, you're on the right track, period. Because I think too many times people just jump in, they start planning things and making websites and all this stuff, and they have not done any of the work that's really required in order to start hosting retreats. And the first one is asking yourself, how do I know if I'm ready? And to me, there's a few things. The first one is do you have a clear purpose for the retreat? Not just a desire to travel or gather people, but like a clear purpose, a clear promise? What is the transformation? What is the guest going to experience and feel, and what's going to be different at the end of your retreat? Is it super clear? Are you super clear on who you're going to serve? Who is that guest? And I mean super clear. Shannon Jamail 00:02:24  Like crystal clear. That guest has a name. It's a full avatar. It is. You know exactly who they are, where they live, how much money they make, if they're working out of the home, if they're working in the home, you know where they shop. You know what social platforms they're on. You know exactly who this person is that you are marketing to. So crystal clear on the promise, the transformation and crystal clear on who you are serving. And this isn't just I think I know and go for it. No, this is writing it down. Journaling it out. Getting really deep and nitty gritty in knowing who this person is and what the promises of the transformation is. I cannot emphasize this enough how important this is. So those are the first two things that are really important, because the confidence is going to come from the clarity. Like, truly, your confidence will come from the clarity of knowing exactly who you're going to serve and exactly how you're going to serve and how they're going to feel at the end of your retreat, the transformation that you're going to facilitate. Shannon Jamail 00:03:25  So that's super important. Before you start hosting, before you even put together anything, there's two things I think you should do. Also the first one is attend retreats. If you've never attended a retreat, you have no business hosting a retreat. I'm just going to say it just like that. You have no business hosting retreats if you're not attending retreats. And when you do start hosting retreats, you should continue to attend retreats. You have to walk the talk. Okay. So attend retreats. You're going to learn so much on retreats. First of all, you're going to get whatever transformation they are promising ideally. But also you're going to learn. What did you love about it? What did you not like about it? How are you going to structure your retreat by the things that you learn from that retreat? Now, that does not mean that you go copy somebody retreat. That's not cool. This is just about market research and understanding what you like as a person and then taking that into your retreat space. Shannon Jamail 00:04:26  So please understand the difference of that. But you should be attending retreats. The other thing is I highly recommend this, but it's not as important, although I might argue with myself on that. Go work retreats. Go work at a retreat. I have a work exchange program for almost all of my retreats. Lots of hosts offer work exchange type of positions, or there's retreat centers. Whatever it is, however you get in there, go work a retreat. And when you do ask how you can really help behind the scenes as well. I have hosted or I have helped a few retreat leaders that at the end of hosting their own retreat, they're like, this is not for me. This was so much more work than I thought it would be. I was physically and emotionally drained. I do not have the capacity capacity for it or the like for it, whatever. And so they spent a lot of time and money and energy building up this retreat brand, hosting their first retreat, and then realizing, I don't like this. Shannon Jamail 00:05:26  No thank you. And so go work a retreat. If you do those few things, know exactly who you're going to serve, what you're going to serve, what the transformation is. You attend retreats and work retreats. You will know at the end of that if you are ready. Okay. At that point, if you still feel like, yes, this is what I want to do, then go for it. Question number two how far in advance should I start planning my retreat? This will vary by a couple of variables, I would say. And also, by the way, it varies by your demographic. It varies by your geographic. It varies by your community. As far as do you have an established community? There's so many variables. So I don't feel like there's a one size fits all, but ideally there's somewhere between the 9 to 12 month range. You could go as low as six months. I would not put together a retreat with less than six months. That's just me. Shannon Jamail 00:06:22  There might be other people out there that will tell you differently, but I wouldn't do it with less than six months. And so the 9 to 12 really, again, it varies. Like for me, my international retreats, I actually plan them two years in advance. And that's for a number of reasons, a lot to do with me personally. And so my retreats that are in my home country, it's definitely 12 months. Part of that too, is I own a venue, and so just having to schedule in things appropriately, like it's just a whole thing, but I really start marketing somewhere between 6 to 9 months. That's when I'm marketing, and that's what I'm selling is between 6 to 9 months. Now, have I seen retreat leaders do it within 2 to 3 months? Yes I have. They're very much exceptions to the rule. Usually. Usually it's because they have a very big community. It's because they've done it before. It's because the community's begging for it. There's just those very active, engaged things that are happening that they are able to do that and and make it work successfully. Shannon Jamail 00:07:29  Otherwise, again, 9 to 12 months, as little as six months, depending on where you're at and all of that type of thing. If you've answered question number one and you know you still want to do retreats, I would start building an interest list right then and there. Without even having your dates or anything, I would just start building your interest list. So that's just an FYI. Okay. Question number three how do I choose the right location or venue? So I've answered this in our podcast and I've blogged about it. And so there's different resources that you can find that I've already talked about this, but here's what I will say. You need to think about who your ideal guest is. That avatar we talked about like what's their vibe? What is approximately their budget? What's their travel comfort level like? For instance, for me, I thought about hosting a retreat in Greece. But when I realized for me personally, coming from Austin, Texas, how long it was going to take me to get there and how many planes and boats and shuttles I had to get on, I was like, that's just not for me. Shannon Jamail 00:08:30  And it's it's just an incredible location. By the way, there is no knocking that Greece is an incredible location to host, but I'm not interested in going through that much travel t

In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Amity Cooper, a licensed mental health professional turned ranch retreat host in Colorado. Together, they dive into the world of nature-based retreats, horse-led healing, and the business foundation every retreat leader needs to succeed. Amity shares her transition from private practice to owning and operating two stunning ranches—1890 Ranch and Wayfinding Ranch—spanning 80 acres. With a clear North Star guiding her work, Amity emphasizes that profitable, sustainable retreats start with purpose. They unpack what it means to align your retreat business with your life goals, why planning 12+ months out is crucial, and the behind-the-scenes systems needed to avoid burnout and cancellations. Whether you're a venue owner or aspiring retreat host, this conversation is a must-listen for those wanting to build impactful and intentional retreats. Connect with Amity: www.the1890ranch.com  https://wayfindingranch.com/    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in London  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify   ----------- Introduction & Guest Welcome (00:00:02) Shannon introduces the podcast, herself, and welcomes guest Amity Cooper, highlighting their similarities as venue owners. Amity's Background & Ranch Story (00:01:46) Amity shares her journey from mental health professional to ranch and venue owner, and her motivation for creating retreat spaces. Is Hosting Retreats Right for You? (00:03:21) Discussion on evaluating if hosting retreats aligns with your lifestyle, goals, and business vision. Finding Your North Star & Why (00:04:18) Importance of identifying your purpose and motivation before starting a retreat business. Retreats as a Business, Not a Hobby (00:07:07) Emphasizing that retreats are a serious business venture requiring a clear purpose and resilience through challenges. Pitfalls of Poor Planning (00:08:30) Warning against casually throwing together retreats without a clear plan or purpose. Vision vs. Implementation: Roles & Systems (00:09:31) Clarifying the need for systems, clear roles, and balancing vision with practical implementation. The Importance of a Business Plan (00:10:15) Stressing the necessity of a detailed business plan for each retreat, including logistics, budget, and marketing. Venue Owner Perspective: Spotting Unprepared Hosts (00:11:35) How venue owners can quickly identify hosts who lack planning and the importance of mutual fit. Booking Timelines & Commitment (00:13:19) Why venues require advance bookings and the risks of last-minute cancellations for both parties. Preparation vs. Spontaneity in Retreat Planning (00:14:56) Contrasting well-prepared hosts with those who approach retreats impulsively, and the consequences of each. Recommended Planning Timeline (00:16:06) Advice to start planning retreats at least a year in advance, with venue outreach 9-12 months before the event. Marketing & Booking Windows (00:18:06) Guidance on when to begin marketing and booking, emphasizing the need for early and thorough preparation. Learning Before Leading: Work Exchanges & Attending Retreats (00:19:49) Encouragement to gain experience by working or attending retreats before hosting your own. Amity's Ranch Offerings (00:21:06) Amity describes her two ranch properties, their features, and the types of events they host. Closing & Resources (00:23:59) Shannon thanks Amity, recaps key takeaways, and shares where to find more resources and information.