Point Of The Story

Everyone wants to reverse-engineer Jessi Jean's $6 million launch like it's a cheat code. And I fully get it! $2 million in 24 hours will make anyone start taking notes. But my guest today wrote the emails behind that launch, and her response to that is simple: you can't copy it.Julie Chenell is a digital marketing coach who wrote Jessi's entire email sequence, and she's here to spill all the behind-the-scenes tea. Jessi was posting daily content for five months with zero idea where it would land, and overdelivering because that's just who she is, not because she had a number in her head. She certainly did NOT set out to make millions of dollars with her viral Yap Challenge.But is it possible to replicate? Julie’s breaking down the four ingredients behind that launch, why she went digging through the meanest comments on the internet on purpose, and what she would've done for Jessi without a single viral post to work with.TOPICS & TANGENTS— How Julie wrote the email sequence that made Jessi Jean $7M— Her research process: mining Threads and testimonials for the good AND the bad, and using the hate to pre-solve objections— The difference between "lawyer arguing" emails and story-driven emails— Skill-based launches vs. transformation-based launches— Is Jessi Jean's launch repeatable?— The four ingredients behind the $7M launch— Threads strategy 101: post like it's Twitter, and do 10 comments for every post you makePOINT OF THE STORYYou don't need Jessi Jean's circumstances. You need a skill, months of effort with no promised outcome, and the discipline to keep going even when things don't work out!Love you, mean it. 🖤JULIE LINKS— Follow Julie on Instagram and Threads— Listen to her podcast Million Dollar Grit— Check out her website and her offer Funnel GorgeousBTL LINKS— All of my website copy resources: betweenthelinescopy.com/web-copy— All of my email marketing resources: betweenthelinescopy.com/email-marketing— Take my website copywriting course: betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter at bysarajoelle.substack.com— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers— Check out my website at www.betweenthelinescopy.comOTHER LINKS— Jessi Jean's Yap Challenge— Jessi Jean on InstagramThis episode was edited by Adrienne Cruz.

If you've listened to literally any episode I've ever recorded, you already know Adrienne. She's my podcast editor, my future neighbor (currently manifesting this), and the human with the most encyclopedic memory of everything I've ever said out loud into a microphone.Today, I flipped the script and made her my guinea pig for a brand new series called Mentorship Moment, where I do one of my signature strategy calls for free and let you listen in!Adrienne came in with a real problem. Her first-ever launch of Saturday Morning Launch Plan (her podcast launch group program) sold 14/10 spots, but round two only sold ONE. She'd been sitting on that flop for months, convinced she couldn't emotionally survive doing it again.So we got into it, and by the end she had a legitimate plan, and a whole email sequence, AND a new freebie idea, and a million other things that shouldn’t realistically fit into a 60-minute strategy call but do in mine.TOPICS & TANGENTS— Experience me fixing Adrienne's flopped launch LIVE as you get to be a fly on the wall for one of my Mentorship Moment strategy calls— Chris (Adrienne's husband) gets publicly manifested a job offer in Boston so Adrienne and Sara can finally be neighbors— The TL;DR: Saturday Morning Launch Plan's beta round sold 14/10 spots, but the second round sold only one spot— What to do when your launch flops and you’re dreading the next one— Separating the technical readiness problem from the emotional readiness problem— The Life of a Showgirl discourse that had Adrienne muting Taylor Swift-related words on Threads— The two-freebie funnel strategy— Building out the welcome email sequence, freebies to launch, step by step— Splitting Saturday Morning Launch Plan into a self-paced evergreen version and a live version, and how pricing would be different for each— Why one flop launch doesn't necessarily mean the strategy is broken— Building in an end-of-program incentive to get people to do the thing— How long to market a launch before hitting launch fatiguePOINT OF THE STORYWorrying about a bad outcome that hasn't happened is its own kind of wasted energy. Better to spend that energy figuring out whether people aren't buying because they're not ready, not aware, or not yet convinced, and building the funnel that meets them where they are.Love you, mean it. 🖤BTL LINKS— All of my website copy resources: betweenthelinescopy.com/web-copy— All of my email marketing resources: betweenthelinescopy.com/email-marketing— Take my website copywriting course: betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter at bysarajoelle.substack.com— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers— Check out my website at www.betweenthelinescopy.comOTHER LINKS— Cape Cod YouTube vlog with Adrienne— 50% off Strategy Call (code SQUIRRELMENTOR, valid through 12/31/26)— Learn more about Mentorship Moment strategy calls— Next Chapter (new mentorship coming soon!)— Launch Strategy for Squirrel Brains (with Kelsey Quinn, Coming Up Roses)— Saturday Morning Launch Plan (the whole subject of this episode!)— The Podcast Starter (Adrienne’s freebie)— Write Your Site— You're Not Annoying workshop— Swipe File— Off Your PlateThis episode was edited by Adrienne Cruz.

I'm back for my first full week of routine after a long, unstructured summer, and because I love you, I'm about to bully you a little.If you've got ADHD and you've ever watched the girlies at the gym at 6 a.m. and thought “how do they do that,” I've got answers, and you're not gonna want to hear them.The secret is this: You have to decide ahead of time who you want to be, and then force yourself to do it, five minutes earlier at a time. That’s the philosophy behind my perfect Monday routine, and you’re welcome to steal every single step, except falling asleep on my boyfriend’s biceps. Those are mine.TOPICS & TANGENTS— Being "all or nothing" is sabotaging your ADHD goals— My full routine to have a perfect Monday— My current Brick schedule— A world-record-sized hornet's nest and a fainting exterminator— Why switching my environment is my go-to reset— An ode to my Crown Affair towel— Admin day breakdown: newsletter, Swipe File edits, podcast planning, Write Your Site prepPOINT OF THE STORYIf you want to be something, you have to decide how badly you want it and start absurdly small. Don't set unrealistic expectations for yourself, because that's the fastest way to get discouraged and quit.Love you, mean it. 🖤BTL LINKS— All of my website copy resources: betweenthelinescopy.com/web-copy— All of my email marketing resources: betweenthelinescopy.com/email-marketing— Take my website copywriting course: betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter at bysarajoelle.substack.com— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers— Check out my website at www.betweenthelinescopy.comOTHER LINKS— Write Your Site - my live website copywriting program, starts September 14th— Swipe File - my newsletter content membership— Josh's nutrition coaching/personal training— My YouTube channel— Past episodes: How to Get a Fucking Grip, A Squirrel's Guide to Morning Routines, How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar, Squirrel's Guide to Spending Money: What's REALLY Worth Your Money?This episode was edited by Adrienne Cruz.

Whatever number you think I spend in a given month, multiply it by five.Because not only do I have a spending problem, I also have ADHD, as we damn well know, and about 80% of the time, the ADHD impulse demon is taking over my wallet.So I feel exponentially, exceptionally qualified to tell you what's worth your money. We're talking rent versus buying a house. We're talking the time my house cleaner fired himself mid-voicemail by calling me a fucking douchebag, and somehow I still think cleaners are worth it. And soooo much more life stuff before getting into business: bookkeeping, web design, hiring an OBM, and my favorite business investment: letting Adrienne handle every single thing about this podcast so I never have to.TOPICS & TANGENTS— The ADHD tax vs. the ADHD premium, explained— The best purchase of my life (it’s a hair towel)— Making a case for first class flights— Concert tickets, period underwear, and Adrienne's Diva Cup cameo— All my business worth-its— Hiring an OBM and learning to let go of control— The four business non-negotiables— A rundown of my own shop!POINT OF THE STORYPay for what removes friction and brings you joy, and don't feel guilty about it.Love you, mean it. 🖤BTL LINKS— All of my website copy resources: betweenthelinescopy.com/web-copy— All of my email marketing resources: betweenthelinescopy.com/email-marketing— Take my website copywriting course: betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter at bysarajoelle.substack.com— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers— Check out my website at www.betweenthelinescopy.comOTHER LINKS— Odd Creatives— Claire (OBM)— My YouTube channel— Crown Affair Hair Towel— Madison Dearly Financial— Sarah Kleist / Kleist Creative— Alice Björkstrand's FLOW Program— Knix— Shokz OpenRun Pro Headphones— Swipe File— Short Story waitlist— Write Your Site waitlist— Past episodes: How to Actually Buy a House Without Crying with Alli Moore, Meta Ads For People Who've Been Avoiding This Conversation with Alice Björkstrand, Everything You Want to Know About Meta Ads (Juicier Version) with Alice Björkstrand [BONUS]This episode was edited by Adrienne Cruz.

So my podcast editor Adrienne FaceTimes me at 9:30 PM while I'm literally drifting off to sleep on Cape Cod, and my brain immediately goes to, "Oh my God, am I getting canceled, and is she calling to warn me?!?"Turns out her flight to Vermont got canceled (not me); she rerouted herself to spend five days with me instead, and at some point in the week, I panicked because I had zero podcast episodes scheduled. We were brainstorming episode ideas when I whipped out my Notes app list of things I'm thinking about lately and said this would be the next episode.So here's a list of half-formed thoughts on weight loss (it’s the first thing on the list, so trigger warning), discourse, diaries, corn (yes, corn), why nobody celebrates their friends unless there's a ring involved, etc. presented with zero conclusions and a heartfelt request that you not cancel me for any of it!!!TOPICS & TANGENTS — Why we’ve lost the ability to have a healthy discourse anymore — The weight loss conversation nobody's allowed to have without GLP-1 allegations or a "you're so brave" from a stranger — My case for AI disclosures, privilege disclosures, and just bringing back disclaimers in general — The "one platform for a month" experiment — My secret desire to be a painter (I can paint exactly one cartoon sailor) — A deep dive into why corn is called "ears" that left me with more questions than answers — Why everyone needs to get a diary and stop posting their diary entries on threads instead (I will buy you the diary — send me the link!) — Bringing back being strict as a concept — Why there's no cute, non-clunky way to just count my steps without a company selling my data to the governmentPOINT OF THE STORY This whole episode is permission to have a thought without needing an ending for it. I journal these things instead of letting them sit in my brain as open tabs my ADHD can't close, and I'm passing that along to you. Start conversations you don't know the endings to. Bring back discourse for the sake of it. It's chill to not have a conclusion.Love you, mean it. 🖤BTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comOTHER LINKS— This week's newsletter: "BTL Copy Was Almost BTL Corpse"— Episode with Sarah Kleist: Switcheroo Series Ep. 1: Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (with Sarah Kleist)This episode was edited by Adrienne Cruz.