Point Of The Story

Why the fuck does everybody know Tony?!?On Monday morning I was stuck at the worst Starbucks on earth, facing a door, and in the span of three minutes, 14 people said hi or bye to a random man named Tony. Is he the mayor? A local cop? A luxury drug dealer? I still don’t know. But that unanswered question just taught you my best copywriting tip!In this episode, I’m teaching you how to skip straight to the good stuff, plus five storytelling techniques I stole from a children’s book where the entire plot is a kid with messy hair.TOPICS & TANGENTS— Your readers are selfish, and why that’s good news for you— The entire plot of Bedhead and why the kids were locked the fuck in— Technique #1: Emphasis and tone— Technique #2: Exaggeration— Technique #3: Vivid specificity— Technique #4: Distinct voice— Technique #5: Don’t overthink it— Why people are 22x more likely to remember a story than a factPOINT OF THE STORYIf Bedhead can turn messy hair into a page-turner, you can turn your everyday moments into unforgettable copy too.Love you, mean it. 🖤BTL LINKS— All of my website copy resources: betweenthelinescopy.com/web-copy— All of my email marketing resources: betweenthelinescopy.com/email-marketing— Take my website copywriting course: betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter at bysarajoelle.substack.com— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers— Check out my website at www.betweenthelinescopy.comThis episode was edited by Adrienne Cruz.Mentioned in this episode:Sponsor the podcast or newsletter!Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners!BTL SponsorshipsWild CardKelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.Kelly Potts - Private Pod & 1:1 Marketing ServiceCards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.Kelly Potts - Private Pod & 1:1 Marketing Service

Everybody tells you the move is to scale up, but today’s guest scaled DOWN, on purpose!Michelle Pontvert literally did the opposite of what you’re meant to do in business. Left a Hollywood career, landed in Paris, built a whole one-to-many course business, and then realized she’d built herself the business she liked running, but not the one she actually wanted to lead.If the word “pivot” sounds so overwhelming to you that you’d rather abandon your business and go get a 9-to-5 again, this episode will show you that there is another way. You don’t have to burn everything down overnight and wake up tomorrow with a totally new personality and business. Your next big move might be smaller (and slower) than you think!TOPICS & TANGENTS— Michelle’s business pivots (service provider → one-to-many → back to one-on-one)— Pivoting slowly: nine months of trying it on with one foot out of the old business and one foot in the new— Why you don’t have to burn it all down overnight— The business goalposts that keep moving— What living in France taught Michelle about striving vs. thriving— Michelle’s son dressed as Paddington in Paris, and a man on the bus asked if he was Napoleon— The passive income myth— What’s selling courses, workshops, and templates now— Borrowing warm audiences: collaborations, summits, referrals, and newsletter sponsorships— An ops person is telling you NOT to automate everythingPOINT OF THE STORYYour big move doesn’t have to be a big, dramatic, burn-it-down moment. Try it on slowly. Give yourself permission to stop, to move the goalposts back where you want them, and to build the business that suits you.Love you, mean it. 🖤MICHELLE LINKS— Follow Michelle on Instagram— Check out her website— Grab her Simple Audio Summits template— Watch Michelle on YouTube— Connect with her on LinkedIn— Her walkout songBTL LINKS— All of my website copy resources: betweenthelinescopy.com/web-copy— All of my email marketing resources: betweenthelinescopy.com/email-marketing— Take my website copywriting course: betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter at bysarajoelle.substack.com— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers— Check out my website at www.betweenthelinescopy.comThis episode was edited by Adrienne Cruz.Mentioned in this episode:Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.Kelly Potts - Private Pod & 1:1 Marketing ServiceWild CardKelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.Kelly Potts - Private Pod & 1:1 Marketing ServiceSponsor the podcast or newsletter!Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners!BTL Sponsorships

I’ve recently accidentally had a little bit of Threads fame for my “24 Threads in 24 Hours Challenge,” and I have a confession… I’ve never even done the challenge. But that’s because I’ve never NOT known what to say in Threads.It started when a student messaged me on Slack and said, “I don’t know what to post on Threads.” And because it’s me, my natural response was, “Well, you have to force yourself to think of something.” Next thing I know, I’ve accidentally started a 24 Threads in 24 Hours challenge, and strangers are tagging me in their results.And I have nothing to sell through this! Not a workshop, sale, or course to take advantage of this virality. Can you believe it???TOPICS & TANGENTS— I accidentally got a little bit of Threads fame (and changed my Threads bio for the first time since the app existed)— The “I don’t know what to post” Slack message that started the whole thing— The only chapter of Tools of Titans that matters: James’s daily 10 practice— How to fix a creative block— How I turned James’ lists of 10 into lists of 30 and ended up starting this business— The rules of the 24 Threads challenge— Why I’ve never done my own challenge— Tim Ferriss is low-key the biggest girl boss— My new printer and my obsession with printing thingsPOINT OF THE STORYExercising your idea muscle is great for your creativity, and you should try it through my 24 threads in 24 hours challenge!Love you, mean it. 🖤BTL LINKS— All of my website copy resources: betweenthelinescopy.com/web-copy— All of my email marketing resources: betweenthelinescopy.com/email-marketing— Take my website copywriting course: betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter at bysarajoelle.substack.com— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers— Check out my website at www.betweenthelinescopy.comOTHER LINKS— James Altucher’s original article, “The Ultimate Guide for Becoming an Idea Machine”— My newsletter on the idea muscle (TOC #232)— My original 24 Threads in 24 Hours post— Nadia’s email, “24 threads in 24 hours: a challenge”— Nadia Amer on Threads and her newsletter, Extremely Secret Email Club— Kelly Potts on Instagram— Next Chapter, my 2027 mentorshipThis episode was edited by Adrienne Cruz.Mentioned in this episode:Wild CardKelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.Kelly Potts - Private Pod & 1:1 Marketing ServiceCards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.Kelly Potts - Private Pod & 1:1 Marketing ServiceSponsor the podcast or newsletter!Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners!BTL Sponsorships

Launching in three weeks and just now wondering when to warm up your audience? Girl. You’re past the due date! Warming up your audience is a forever thing.I brought back Miss Launch Queen herself, Kelsey McCormick of Coming Up Roses, to talk about how to do it so you can launch to people who actually give a shit about what you’re selling. We get straight to the point today (I know, a miracle), and we use my own Site Series Sprint as the guinea pig.Pick your date. Reverse engineer. Choose a few places to go really, really deep, and make your launch unmissable.If you’re a squiggly squirrel and you wanna launch something, you can’t skip this one!!!TOPICS & TANGENTS— Why the warm-up phase of launching is forever— Kelsey’s husband and Larry King, and why I should be in broadcasting— How to conduct an audience temperature check— Having 100,000 followers means nothing if you don’t have anything set up to nurture them— Reverse-engineering your launch from the date you pick— Why I hate the sticky note welcome post (and have absolutely done it before)— Picking 3–4 places to go deep, plus one experiment for every layer— Wait lists vs. interest lists for evergreen offers, and why you need 1,000 people on one to get 100 buyers— Warm touchpoints that make people feel like you’re in the room— Why you, why now, why this: the three questions your content needs to answer— Kelsey, me, and the sorority recruitment song that derailed the endingPOINT OF THE STORYAsk yourself two questions: how are you going to get visible, and where are you going to talk about it? Then make sure your content answers why you, why now, and why this.Love you, mean it. 🖤KELSEY LINKS— Follow her on Instagram and Threads— Check out her website— Join Launch Your Own Way (use code BTLCOPY)— Learn how to grow a waitlist that’s warm, willing, and waiting for your offer in just 5 days— Take the How Hot Is Your Audience? quiz— Get her free Creative Campaign Ideas— Subscribe to her weekly newsletter, The Squig— Grab the free audio training from The Warm Up— Watch the free campaign planning session replayBTL LINKS— All of my website copy resources: betweenthelinescopy.com/web-copy— All of my email marketing resources: betweenthelinescopy.com/email-marketing— Take my website copywriting course: betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter at bysarajoelle.substack.com— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers— Check out my website at www.betweenthelinescopy.comOTHER LINKS— Hello Lemon (Michelle)— Xanthe Appleyard— Samantha Schmidt, founder of The Loop— Kelly PottsThis episode was edited by Adrienne Cruz.Mentioned in this episode:Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.Kelly Potts - Private Pod & 1:1 Marketing ServiceSponsor the podcast or newsletter!Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners!BTL SponsorshipsWild CardKelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.Kelly Potts - Private Pod & 1:1 Marketing Service

This is Mentorship Moment #2, a live strategy call with Meghan, a brand and website designer who co-owns Lemonade Co. with her friend. She bikes everywhere, she'd tattoo "fuck the system" on her face, and her full sleeve of stick-and-pokes comes from a guy in an off-grid cabin who serves tea and keeps the wood fire going. (Of course he does!)We get into why there are no rules about blog length, how to create a physical magazine that doesn't get tossed as junk mail, what I actually did in the "middle" of my business, and the question I knew was coming: how do you double your income?Do I ever give a short answer? No. Not one time. Meghan sat there smiling while I yapped my ass off, but of course, she walked away with a plan.TOPICS & TANGENTS— There are no rules for blog length (sorry, Neil Patel)— The exact blog outline I'd use for a how-to style blog post— My "People Also Ask" SEO hack (basically how I rank #1 for half my blogs)— Mailing a physical magazine to nonprofits so it doesn't get tossed as junk mail— Putting your freebie QR code on a coffee shop bulletin board— Meghan's stick-and-poke tattoos are done in an off-grid cabin with tea and a wood fire— What I actually did in the "middle" phase of my business (I decided I was the best, then acted like it)— ADHD diagnosis congratulations and the "ADHD MLM"— How to double your income without just working morePOINT OF THE STORYYou have to believe in yourself as much as everybody else does. If I don't feel confident in myself, who else is going to? Act in alignment with who you want to be, then back it up.Love you, mean it. 🖤MEGHAN LINKS— Follow Meghan on Instagram, Threads, and LinkedIn— Subscribe to her newsletter, The Squeeze— Check out her website— Follow Lemonade Co on Instagram— Her walkout songBTL LINKS— All of my website copy resources: betweenthelinescopy.com/web-copy— All of my email marketing resources: betweenthelinescopy.com/email-marketing— Take my website copywriting course: betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter at bysarajoelle.substack.com— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers— Check out my website at www.betweenthelinescopy.comOTHER LINKS— 50% off Strategy Call (code SQUIRRELMENTOR, valid through 12/31/26)— Mentorship Moment Series Ep. 1: How to Recover From a "Failed" Launch: Helping my Podcast Manager Get a Fucking Grip— Read my Showit vs. Squarespace blog post— Learn SEO from Mariah MagazineThis episode was edited by Adrienne Cruz.Mentioned in this episode:Wild CardKelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.Kelly Potts - Private Pod & 1:1 Marketing ServiceSponsor the podcast or newsletter!Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners!BTL SponsorshipsCards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.Kelly Potts - Private Pod & 1:1 Marketing Service