Point Of The Story

Let me introduce you to the girl who moved to Kansas (on purpose, with a plan), rides horses once a week, eats strawberries in the bathtub, and has done her daily habits 279 days in a row.She's about to fix your life!I sit down with Ashley B. Jones — Favorite Self Coach, Dream Life Architect, and Soulmate Matchmaker. She helps recovering people-pleasing perfectionists who moonlight as professional procrastinators learn to trust their intuition, use their psychic abilities, and take confident action to make their wildest dreams come true.She blends neuroscience and spirituality to teach practical magic for real life results — like how to turn boring daily routines into playful rituals and how to use intentionality to turn yourself into a living spell.TOPICS & TANGENTS— The Magnetic Habits Bingo method— How to gentle parent your thought gremlins— The neuroscience behind why negativity makes habits harder (and what to do about it)— Gamifying your day: 14 whimsy-coded tips from two very squirrelly people— Lucky Girl Syndrome, the parking gods, and choosing your identityPOINT OF THE STORYYour intentions and your choices are the ingredients in the spell you're casting on your life. Stop waiting to feel like your favorite self — start living like her now, and watch your brain catch up.Love you, mean it. 🖤ASHLEY LINKS— Follow Ashley on Instagram and Threads— Check out her website— Tune in to her podcast, The Effects of Butterflies— Get The 2026 Favorite Self Blueprint | Your Spell-casting, Multi-Sensory Vision Boarding Experience— Download The Free.99 Magnetic Habits Bingo 101 Starter Kit— Join the waitlist for $200 off my bespoke program, Metamorphosis, when doors open in the spring— Join Magnetic Habits Bingo 101 Challenge (begins on April 13, 2026) with 20% off! (Code:SQUIRREL20)— Her walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— Sauz— Past podcast eps: How to Get a Fucking Grip and How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar— Melissa McCracken (synesthetic artist)— Spacies padsThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

1 in 6 people experience significant disability. That's potentially 16% of your audience who literally cannot interact with your inaccessible website — even if they want to.Let that sink in for a second!I sit down with Chloe Arielle, brand + web designer and the person who's been loudest on Threads about something the design world isn't talking about nearly enough: digital accessibility. This conversation made me want to go audit my entire website immediately. (Like mid-recording!) She's the kind of person who says something so casually that hits you like a truck, and suddenly you're realizing that the cute design choices you've been making for years might be shutting people out without you ever knowing it.Very few people in this space are talking about digital accessibility the way Chloe is — loudly, clearly, and without making you feel like an idiot for not already knowing.Which, for the record, you're not. We were never taught this stuff, but we're learning it now!TOPICS & TANGENTS— Color contrast 101: what it is, why your brand colors might be failing the test, and the easiest fix— Alt text vs. image descriptions— Why putting copy inside an image is a crime against your own website— The Flodesk layout situation nobody told you about— Centered text: when it's fine and when it's a problem— All caps: same deal— The free browser extension that will audit your whole site for accessibility issuesPOINT OF THE STORYThe people who can't access your site aren't a niche. They're 1 in 6. They want to read your content, click your links, and buy your stuff, and a few small changes are all that stand between you and actually letting them in.Love you, mean it. 🖤CHLOE LINKS— Follow Chloe on Instagram and Threads— Check out her gorgeous AND accessible website— Tune in to her podcast Brand Jam— Grab her free Accessibility Checklist! — Her walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— “Which website builder ranks best in accessibility?” by SquarestylistOTHER LINKS— “Which website builder ranks best in accessibility?” by Squarestylist— Axe Devtools— Pika— Web AIM color contrast checker— Figma - plugin— Chrome extensionThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

I have a Swedish mother and grandmother, and I still didn’t know there's a Swedish 12-hour cinnamon roll recipe I've been completely sleeping on my entire life.I also had no idea what human design was.Both of these things got fixed in this episode by our guest Keolani Young, a human design guide and mentor for business owners, creators, executives, and public figures — basically anyone who's ever felt like they're working really hard and getting nowhere, or like something is off but they can't quite name it.She’s spent years pulling charts, taking notes, and gathering data on hundreds of people to help her clients understand themselves in a way that no generic personality quiz ever could.She's also the reason I now know I'm a 1-3 sacral generator — which honestly explains a lot.(I’m now desperate to look up Side Character's chart, even though he probably doesn’t care about human design. I care enough for both of us!!!)TOPICS & TANGENTS— The five human design types: manifestors, generators, manifesting generators, projectors, and reflectors— Famous examples for each type (Oprah, Frida Kahlo, Beyoncé, Barack Obama, Sandra Bullock)— The six profile lines and what they say about how you move through the world— Me wondering what Queen Latifah’s human design is— How to start using your human design in business this week— The walkout song vs. funeral song mix-up that still makes me laugh alone in my carPOINT OF THE STORYYou need to understand how you are wired and then have the audacity to actually operate that way.Love you, mean it. 🖤KEOLANI LINKS— Follow Keolani on Instagram, Threads, and TikTok— Check out her website— Get your free advanced Human Design chart— Save $25 on a 1:1 reading: Legacy Human Design Reading— Listen to her podcast, Great Measure Podcast— Keolani’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow Broma Bakery— Sara’s episode on Keolani’s podcastThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Remember when I logged into Meta Ads Manager for the first time, didn't know a damn thing, and basically needed Alice to explain what an ad even was?That was Part 1.This is Part 2, and a lot has changed. Like, I'm-getting-hundreds-of-people-on-my-email-list-every-week-on-a-low-budget changed. Ads Princess Era is officially in session, and Alice Björkstrand is back to answer all the questions I didn't even know how to ask the first time around.TOPICS & TANGENTS— The $20/day beginner strategy— Visibility ads vs. lead gen ads vs. retargeting ads— What ad creative is working RIGHT now— The "curiosity ad" vs. the "direct ad"— My Appetizer Theory of lead magnets, explained via Longhorn Firecracker Chicken Wraps— How to structure your ad budget— The full timeline for running lead gen, visibility, and retargeting ads— The bird phase that apparently hits every woman at 32POINT OF THE STORYYour lead magnet isn't supposed to be a mini version of your offer. It’s supposed to be the thing your dream client needs before your offer. Get that right, build a funnel that actually sells, and the ads will do the rest.Love you, mean it. 🖤ALICE LINKS— Follow Alice on Instagram and Threads— Check out her website— Subscribe to her newsletter— Check out her course for meta ads, Flow— Grab her plug and play funnel toolkitBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— Blog post: “10 More Important Ways To Measure Your Success Than “$10K Months”This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

You've been organically marketing your business for years, telling yourself ads are "eventually" on the list. Well, babes, eventually is now!If you're a service provider who's been convinced you're "not ready" for ads yet — this is your masterclass. In Part 1 of this two-part series, I sit down with Alice Björkstrand — ads strategist, funnel architect, and the woman who single-handedly convinced me that Meta ads aren't as scary as I've been pretending they are.Alice breaks down everything I was too embarrassed to ask anyone else, and I absolutely used this episode as a free strategy session for my own ad plans. I have zero regrets.TOPICS & TANGENTS— Why you don't need to test your messaging organically before running ads— How to target the right audience in Meta Ads Manager— The $20/day beginner budget breakdown and what to expect from it— Why is your cost per lead higher for a live workshop than a free download— The word "tripwire" and why we both hate it— The Meta Pixel: what it is, why you need it NOW, and how to set it up before you ever run a single ad— Ad formats explained for people who have never opened Ads Manager in their lives— The "enable flexible media" setting that makes your ads look deranged— The case for a low-ticket offer between your freebie and your high-ticket thing— Beverage vessels as a personality traitPOINT OF THE STORYStart some ads.Love you, mean it. 🖤ALICE LINKS— Follow Alice on Instagram and Threads— Check out her website— Subscribe to her newsletter— Check out her course for meta ads, Flow— Grab her plug and play funnel toolkit— Alice’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— "I'm Cool But My About Page Isn't" workshop— My newsletter planner— My newsletter strategy workshop— Example of a “thank you” page on my website— Resources to make sure your website and emails convertThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

There are a million copywriters on the internet, but there is exactly one Victorian-era Steve Irwin copywriter.Guess which one is easier to forget!I sit down with Kalyl Kadri, brand director and theater-kid-in-chief behind Words Hurt Copy, to talk all things concept brands and themed brand worlds. We spend a significant amount of time discussing what a concept brand even is, who it’s good for, the benefits of having one, and how to start building one if you’re interested.Buuut we also go fully off the rails (as expected) and talk about a bunch of other stuff, like performance, authenticity, and why every single thing we do online is a show, whether we admit it or not.TOPICS & TANGENTS— The three things every good theme needs to do— Why "Lavender Latte" is not a valid copywriting service name— How one of Kal’s clients turned a festival theme into a fully immersive brand world— The marketing funnel is dead, and world-building is replacing it— The most bullshit discourse on Threads right now— The body snatch test— Why founders won't click your funnel links, but they will wander around your world— Kal’s hope that Rebecca Black will one day see his Instagram StoriesPOINT OF THE STORYSocial media is the biggest stage that has ever existed, and you're already on it whether you like it or not. So put on a show worth watching — pick a theme that feels like the missing piece of your brand puzzle, build a world around it, and give people somewhere worth belonging to.Love you, mean it. 🖤KALYL LINKS— Follow Kalyl on Instagram and Threads— Check out his website— Subscribe to his newsletter— Check out his offer, Sales Page Revival— Kalyl’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— Ceels Lockley (Kal’s client with the festival brand)— Newsletter that Kal loves: Lexicon Copy, Oinopo Studio, Extremely Secret Email ClubThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Content warning: this episode includes a conversation about macro tracking and food logging. I say when so you can skip ahead if you’d prefer that!I recorded this entire episode without water.Not because I didn't want water or because there wasn't water in my house, but because I had already sat down, plugged in my mic, and started my Toggl timer. In my mind, that meant getting up was no longer an option. It would have taken 2 minutes to go get water, but my brain said no.And that, my friends, is textbook executive dysfunction.This is exactly why keeping a promise to yourself feels impossible if you have ADHD. Our brains have a really complicated relationship with doing things, starting things, continuing things, and rewarding ourselves appropriately for things.But despite all this, I just succeeded at doing something for 35 days straight, and I’m telling you how I did it so you can do it too.TOPICS & TANGENTS— The six reasons your ADHD brain keeps sabotaging your promises to yourself— Why a standard hits different than a goal, intention, or promise— The defense attorney living in your brain (and how to fire her)— Dopamine, novelty, and why you love starting things but hate continuing them— Why decision fatigue is quietly killing your follow-through— The "no gratification without proof" rule— Why you should only set standards one month at a time— My full list of February standardsPOINT OF THE STORYStop negotiating with your future self. Set the standard, remove the option, and build the evidence. You can trust yourself. You just have to give yourself a reason to.Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Subscribe to The Squirlie, my newsletter for ADHDers!This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Evergreen selling is harder than live launching.There. I said it!!!Live launching gives you fake urgency to lean on, but with evergreen you actually have to know how to communicate based on real desire and empathy, which is exactly why most people avoid it.Chelsea Quint — a.k.a. The Business Whisperer, ex-corporate marketer turned sales and messaging strategist — is here to tell us that yes, it's harder. But it's also way more rewarding, sustainable, and… fun (?!?) once you master it.I think we accidentally created a masterclass on evergreen selling instead of a podcast episode. You’re welcome!TOPICS & TANGENTS — The difference between evergreen and live launching — What the fuck is a funnel — Why manufactured urgency feels girl boss and what to do instead — The exact email sequence for selling evergreen offers — How to tap into desire-driven urgency without being manipulative — Brand messaging guides can be a waste of money — Chelsea's $7,000 cat emergency — Why selling is expression, art, and lovePOINT OF THE STORY Stop relying on fake urgency and start communicating with genuine empathy and understanding of what your people need.Love you, mean it. 🖤CHELSEA LINKS— Follow Chelsea on Instagram and Threads— Check out her website— Tune in to her podcast, The Resonance Effect— Subscribe to her newsletter— Chelsea’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Nicole Marguerite Gray’s LinkedIn Freebie ChecklistThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

You read my website copy, thought it was funny, decided I was the Website Girl for the job, and now you're wondering… what the hell happens next?I've been offering website copywriting services for six years, but I never really talk about them on this podcast. I reference my newsletter, my teaching, being on other podcasts — but I don't talk about the actual foundation this business was built on.So buckle up, because I'm walking you through my entire process. From the moment you inquire to the moment I send you a present in the mail (but I won’t tell you what it is — you gotta be my client for that), here's everything that happens when you become a BTL client.TOPICS & TANGENTS— The exact 20-step process from inquiry to launch— Why I will absolutely never respond to inquiries with an automated email— The discovery call as more of a vibe check than anything— My Google Doc wireframes— Why zero clients have needed a second round of revisions in four years— Why I’m a hoe for italicsPOINT OF THE STORYWhen you work with a copywriter who stalks your Instagram comments, lives in your ideal client's DMs, and treats your brand voice like it's their full-time job, (it’s me, hi!) you get copy that doesn't just sound good but exactly like you.Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Check out my portfolio— Inquire about my copywriting services— Subscribe to my copywriters-only newsletter, Open Loop— The blog post that inspired this episode— Blog post about website designer recommendationsThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

You've been telling yourself you'll figure out Pinterest "later" for how long now? A year? Two? Five?Meanwhile, there are hundreds of millions of people on Pinterest every single month actively searching for the exact content you've already created. And you're letting all those beautiful blog posts collect dust on your website like it’s some kind of digital graveyard!Which is why I sit down with Sarah Burk — Pinterest manager, book hoarder, and the person who's been managing my Pinterest for years (yes, I literally don't even log in) — to talk about why Pinterest isn't just another social media platform and how it makes you money. You’ll learn everything you need to have in place so you don’t waste your time posting fuck-ass pins.TOPICS & TANGENTS— More people should be using Pinterest, but a lot of people shouldn't— Why posting your Instagram reel and linking back to that same reel is pointless— The hot girl with the fuck-ass boyfriend analogy— Pinterest is a search engine, not social media (so you don’t have to create new content for it!)— Board setup 101— How to write seven pins for one blog post— Why ugly Pinterest pins often work— Sarah's Threads dramaPOINT OF THE STORYPinterest is a long-game marketing strategy that works when you have good content to share, somewhere valuable to send people, and the patience to let it compound over time.Love you, mean it. 🖤SARAH BURK LINKS— Follow Sarah on Instagram— Check out her website— Check out our Pinterest Blogging workshop— Check out all of Sarah’s important links— Read all about the Threads drama we mentioned here— Sarah’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

I almost didn't release this episode because I was worried it was too negative. But then I realized some of you give wayyyy too many fucks about things that don’t matter, and I can't just sit back and let that happen.So here we are — 31 things I've officially stopped caring about now that I'm 31. Some of these I learned this year. Some I've never cared about. And honestly, it was hard to narrow it down to just 31 because there are SO many things I don't give a shit about that I forgot half of them exist. If you're an overthinker, a people-pleaser, or someone who just cares a little too much about things that don't deserve your energy, I recorded this episode just for you.TOPICS & TANGENTS— Thongs (nothing is going in my ass crack, thanks)— Who unsubscribes from my email list or unfollows me— Having a personal Instagram— The opinion of anyone whose life I don't want or views I don't respe— Legal marriage (health insurance and tax benefits aside, what's the point?)— You’re gonna have to listen for the other 26!POINT OF THE STORYYou live one life. One little baby life on this floating rock. If something doesn't deserve your energy, stop giving it any.The things you stop caring about make room for the things that actually matter — and trust me, your peace is worth protecting.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Sarah Kleist’s To-Done List— Past episode: Follicular Energy, Luteal Doom, and Actually Understanding Your Cycle with Consciously CaitThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

A lot of people think to themselves "God, I wish I had a village" while simultaneously doing absolutely nothing to build one.Everybody wants the group chat that's popping off, the neighbors you can borrow eggs from, the friend group that always shows up… But if you want a village, you have to BE a villager first.So I'm breaking down what it means to be a villager, and how I try to be one in my real life. (Example: by hosting my at-home Bean Water Cafe every Tuesday morning, even though I hate coffee). We're talking reach out friends vs. reached out to friends, how to show up for people without making it weird, and why asking for help is actually the most villager move you can make.TOPICS & TANGENTS— Why only children make the best friends (it's a theory, but I stand by it)— The power of small plans: grocery store trips, gym walks, and 15-minute coffee dates— Using Partiful to make literally everything feel like an event— Why you should text people the second you think of them— Being welcoming to everyone, even if they're technically a stranger— The art of inviting yourself to thingsPOINT OF THE STORYIf you want a village, you have to be a villager. Stop waiting for community, and start building it yourself!GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

If you want to know what it actually looks like to build a business from $0 to $400K while being a single mom with ADHD, buying a house, surviving multiple rounds of burnout, getting gum surgery (worse than childbirth), launching a podcast, and finally reaching the point where you have everything you ever wanted…This episode is basically my entire business journey in one hour and 15 minutes.I'm taking you through every epilogue and prologue I've written since 2021. We're talking about the messy growth years, the stability years, the peace years, and now — the maintenance year.Because for the first time ever, I'm not chasing anything new. I'm not launching a million things. I'm just existing happily in the life I built, going deeper with what's already working, and finally leaving space for creativity.TOPICS & TANGENTS— 2021: A growth/survival year (international move, divorce, $30K in dental bills)— How I launched Site Series to pay off my periodontist— 2023: The year I saw 9 concerts— My “spending money is an ick” series that took over TikTok— 2024: Energy shift and quantum leaping into my best year— How I went from "I have to survive" to "I have everything I want"— Why 2026 is about doing LESS— The 6 questions I ask myself before making any purchase— My golden year goalsPOINT OF THE STORYSometimes the most transformative thing you can do is stop adding new things to your plate and start showing up fully for what you already built. Maintenance is a season too, and it deserves just as much celebration as the hustle years.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— All my Epilogues: 2021, 2022, 2023, 2024— All my Prologues: 2022, 2023, 2024, 2025— Past episode: What Even Is A Quantum Leap? with Kaitlyn KesslerThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

If it's not on the Google Calendar, it doesn't exist.And yes, that includes things like rest, learning, life admin tasks, and frog-swallowing!In this episode, I’m recommending seven themed days you can add to your calendar so you can finally get your life together in 2026. We're talking trash can days (for rotting), back burner days (for all that shit you've been putting off), action days (for finally making your ideas real), and more. I'm also sharing my exact weekly schedule that keeps me from squirreling all over town and, on top of all that, my favorite tools to stay on track.TOPICS & TANGENTS— Back-burner tasks are sapping your energy— Stop letting your ideas die in your notes app— Frog Swallow Day and why Jamie's still driving around with New York plates in Arizona— My 2026 goal of going to all my doctor’s appointments (everybody clap, please!)— My weekly schedule: BTL Mondays, Bean Water Cafe Tuesdays, Client Wednesdays, Call Thursdays, and Fun Fridays— Toggle tracking every second of your whole ass life— Getting a Brick so you stop refreshing Stripe at 10 p.m.— The Siri reminders ecosystem— Why you need a to-do wish listPOINT OF THE STORYIf you don't schedule it, it won't happen. Balance doesn’t magically appear when you're less busy — it's something you actively create by protecting time for rest, growth, and the things that matter.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Feel Good Productivity by Ali Abdaal— Get 10% off Brick— Journal Ecosystem videoThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

I went to the bank the other day and saw a sign that said "jeans day," where employees pay $5 to wear denim for their eight-hour shift. My first thought was, Thank God I get to decide what I wear and what I do every single day.But just because we chose entrepreneurship doesn't mean everything is peaches and cream. Sometimes, we can feel disconnected from our business, so disconnected that we might be tempted to torch everything and start over.In this episode, I sit down with Morgan Markowski (January Capricorn, eldest daughter, nostalgic photo hoarder, and Metallica fan) to talk about the soft pivot — aka how to evolve your business without burning it to the ground.TOPICS & TANGENTS— How to Marie Kondo your services and stop doing fuck-ass things you don't want to do just because you think you're supposed to— The difference between January and December Capricorns— Why soft pivoting is intentional evolution, not overnight reinvention— Auditing your business for joy — not just money or skill— Why Sara removed copy audits from her offers (even though they sold well)— Building in public vs. transforming in public— How to know if you're being practical or just being a baby back bitch— Can I interest you in a leap of faith?POINT OF THE STORYYou don't have to burn your business to the ground to evolve. Give yourself permission to soft pivot.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤MORGAN LINKS— Follow Morgan on Instagram— Check out her website— Grab her freebie, Pivot with Purpose— Listen to her podcast, Dear Creator— Morgan’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

If you've been staring at a Google Doc full of business name ideas for the past three months, going back and forth about whether it's too clever or not clever enough, too long or too short, whether the .com is available, and if your mom will like it…This episode is about to save you from yourself.Today, I sit down with Katie from 26&thensome — naming strategist, vintage ad collector, and person who turns ABCs into OMGs for a living. Yes, she literally names shit for people (so I never have to do it again, thank God!!!).TOPICS & TANGENTS— How Katie is never on social media because she's always Bricked— Why your business name doesn't need to say everything at once— Personal brand vs. business name— Why crowdsourcing name opinions guarantees mediocrity— Why Chick-fil-A is objectively a bad name but we don't question it— The church sign that was so confusing Katie couldn't even Google it— The free association naming exercise— Service names: when to go clear vs. cleverPOINT OF THE STORYYour name doesn't have to do everything. It just needs to be memorable, fit your brand, and have enough context around it (through your copy, design, and how people talk about you) to make sense.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤KATIE LINKS— Follow Katie on Instagram and Threads— Check out her website— Grab her freebie, Name Drop— Get her custom GPT, Name-O-Matic— Subscribe to her newsletter, dot. dot. dot.— Browse her naming services— Blog post: Deciding on your Naming Criteria— Katie’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— TOC #163: You make me want to rob a bank (about how I’m not a fucking sandwich)This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

If you've ever scheduled a full day of client calls during your luteal phase, this episode is for you.Or if you've ever thought "I'm so hormonal right now" while on your period (you're literally not btw!), this episode is ALSO for you.In this episode, I sit down with Cait from Consciously Cait — fertility awareness educator and cervical mucus expert — to break down the four phases of your cycle, why your luteal phase isn't actually trying to ruin your life, and how tracking your cycle is so much more than just logging when your period starts in some random, data-hungry app.TOPICS & TANGENTS— Why your period is NOT the main character of your cycle— PMDD vs. regular PMS— Why you need 200-400 extra calories in your luteal phase (and a juicy steak on day one)— Why predictive apps are lying to you— The difference between discharge and cervical mucus (my main takeaway!)— Aligning your business with your cycle: what to do in each phase— How to track your cycle when you have ADHD and forget everythingPOINT OF THE STORYWhen you actually understand what's happening in your body during each phase, you can work WITH your cycle instead of against it. And maybe, just maybe, stop planning launches during your luteal phase.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤CAIT LINKS— Follow Cait on Instagram and Threads— Check out her website— Grab her freebie, THE BIG O— Download her cycle tracking spreadsheet— Learn how to confidently chart your cycle and use FAM as birth control in Fam Formul— Cait’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Book: Period Power by Maisie Hill— Period tracking apps: Aavia, Embody, Read Your BodyThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

There's no award for "most automated workflows" or "prettiest welcome guide," but there IS a prize for actually enjoying your business. (The prize is enjoying your business!)In this episode, I sit down with Fran from The Passions Collective — client experience architect, Notion queen, and the only person who can make me actually care about conditional logic.Fran's here to tell you that your client experience should support YOU just as much as it supports your clients. We're talking about why doing MORE doesn't make your client experience better, how to figure out what platforms actually work for your brain, and why welcome guides might be the thing secretly sabotaging your process.TOPICS & TANGENTS— Availability vs. capacity: they're not the same thing— Why 40-hour work weeks are bullshit and 15-20 hours might be your sweet spot— The difference between automations that help and automations that stress you out— Why you need to ask for feedback even when you think the project was a disaster— Fran's tech stack breakdownPOINT OF THE STORYThere's no "should" in how you set things up, just what works for your brain, supports your business, and actually helps your clients. Permission granted to make it easier.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤FRAN LINKS— Follow Fran on Instagram and Threads— Check out her website— The Audit (step one to working with Fran)— The Revamp (custom project to revamp your client experience)— Client Experience Intensives (for the DIY-ers)— Check out her Dubsado and Notion templates— Fran’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Raise your hand if you've made it to 4 PM before realizing you forgot to eat. Now put your hand down and listen to this episode.Today, I sit down with Claire Rifkin, registered dietitian and breakfast burrito devotee, to talk about something we're all guilty of: skipping meals and wondering why we're so tired all the time.Claire breaks down the actual science behind feeding your ADHD brain and how to stop treating lunch like it's optional. We're talking mechanical eating, food aversions, texture issues, how to feed yourself (and your kids) without attaching morality to every single snack, and basically everything you wish someone had told you about food years ago.TOPICS & TANGENTS— What actually happens when you don't fuel your ADHD brain— Why hyper-focus kills your hunger cues (and what to do about it)— Protein, carbs, fats, and fiber, and what they actually do for you— Why you crave a sweet treat after every meal— Why your kid suddenly hates mac and cheesePOINT OF THE STORYIf you're not eating, you're literally asking your brain to work on empty, and then wondering why everything feels harder. Treat your meals like the non-negotiable appointments they are, and watch how much better you feel.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤CLAIRE LINKS— Follow Claire on Instagram and Threads— Check out her website— Check out her meal subscription, the Pretty Plates Club— Subscribe to her newsletter— Claire’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Violet Witchel’s Dense Bean Salad— Simple Beef Pasta SkilletThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Quick question: How many times are you gonna call in the thing, get the thing, and then immediately fuck it up because your nervous system is like "nope, too much, abort mission"?In this episode, I sit down with Maia Benaim — writer, mentor, expansion queen, and certified neuroscience nerd — to talk about nervous system capacity and why your goals might have hidden agendas.We're getting into the science of why you see color differently than everyone else (spiral warning), why your reticular activating system is the bouncer of your perception, and how Maia went from hoarding Korean face masks to teaching women how to expand their entire lives.TOPICS & TANGENTS— You don't attract what you want — you attract what you're ready to hold— Nervous system capacity as a vessel: why your espresso cup can't hold an ocean— Why jumping from offer to offer is your nervous system running from stability— What if your million-dollar goal is really about feeling lovable?— The power of auto-suggestions and gaslighting yourself into your dream life— Blocking blessings with "must be nice" energy and negative self-talk— How changing your beliefs overnight actually works— The words banned in Sara's house: "I'm bored" and "I can't"POINT OF THE STORYYour nervous system is running the show. When you expand your capacity to hold more — more money, more success, more stability — you stop chasing and start receiving. The version of you that has the thing you want? Start being her right the fuck now!GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤MAIA LINKS— Follow Maia on Instagram and Threads— Check out her mastermind Expansion— Subscribe to her podcast Thought to Thing— Check out her website— Subscribe to her Substack— Maia’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Waitlist: Write Your SiteTIMESTAMPS00:00 Meet Maia!03:30 Rapid-Fire Squirrel Brain Questions07:41 You Don't Attract What You Want, You Attract...16:09 Is This a Pattern or Do I Actually Need to Pivot?19:22 Stop Identifying With Your Blocks26:55 Embody Who You Want to Be, Today41:18 You Have the Power to Choose Your Beliefs52:32 WE SEE COLORS DIFFERENTLY!!!57:03 Where to Find MaiaThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription