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A podcast for travel trailblazers, everyday heroes & curious minds shaping Africa travel.
Tourism isn't just about destinations. It’s about the people who make the journey possible. The I Am Tourism Stories podcast is where those voices come alive.
Reignited from a powerful pandemic-born movement, this series is back to spotlight the heart and soul of tourism: you.
We're sharing raw, honest, and inspiring conversations with the humans behind the hospitality from fresh-faced newcomers to well-travelled visionaries.
Tourism isn't just about destinations. It’s about the people who make the journey possible. The I Am Tourism Stories podcast is where those voices come alive.
Reignited from a powerful pandemic-born movement, this series is back to spotlight the heart and soul of tourism: you.
We're sharing raw, honest, and inspiring conversations with the humans behind the hospitality from fresh-faced newcomers to well-travelled visionaries.
19 Episodes
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In this feel-good episode of I Am Tourism Stories, host Natalia Rosa chats with Noli Mini, wellness entrepreneur and Chairperson of Women in Tourism Western Cape, about building a business in one of the most competitive corners of tourism: the spa and wellness space.
In this episode of I Am Tourism Stories, host Natalia Rosa sits down with James Fernie, the founder of Uthando (Love)South Africa, to explore what it really means for tourism to have purpose.
In this episode of I Am Tourism, Angelica Muñoz Cordoba — a Colombian lawyer turned South African tour operator — shares what it's taken to build a life and business from scratch in a country that wasn’t her own.
In this episode of I Am Tourism Stories, Anton Lategan, founder of EcoTraining, shares some of the most powerful lessons learned from almost 30 years in conservation tourism.
In this episode of I Am Tourism Stories, host Natalia Rosa speaks with Ron Mackenzie, entrepreneur, connector, and founder of Small Town South Africa. What began as a simple Facebook group has grown into a powerful movement shining a spotlight on South Africa’s rural heartlands. From pitching a safari to Leonardo DiCaprio on the set of Blood Diamond to building a nationwide platform, Ron shares how bold moves, digital storytelling, and community-driven tourism are transforming the way we see small towns.
In this episode of I Am Tourism Stories, we chat with Cathrine Nyquist, co-founder of Panthera Africa Big Cat Sanctuary- a leading voice in ethical wildlife tourism. Born from a personal journey that exposed the reality behind animal interaction, Panthera Africa proves that big cat tourism can be both responsible and impactful.
In this episode of I Am Tourism, host Natalia Rosa speaks with Bossie Bosman, the driving force behind an ambitious plan to transform the Wild Coast’s legendary Hole in the Wall into a world class tourism destination.
In this episode of I Am Tourism Stories, host Natalia Rosa sits down with Buhle Magwentshu, founder of Asmara Coffee, a Johannesburg-based artisanal micro-roastery with a mission to bring quality, crafted coffee into the heart of South African hospitality.
Guest: Bernadette Willemin – Director General, Marketing, Tourism Seychelles Host: Lori Cohen – Content Lead, Big Ambitions In this episode of_I Am Tourism, host Lori Cohen sits down with Bernadette Willemin, Director General of Marketing at Tourism Seychelles, whose remarkable journey from radio and television presenter to global tourism advocate proves that storytelling can shape an entire nation's brand.
Guest: Mohamed “Mo” Baba – Founder, Aurum Africa Host: Lori Cohen – Content Lead at Big Ambitions In this episode of I Am Tourism, host Lori Cohen speaks with industry veteran turned visionary entrepreneur Mohamed “Mo” Baba, Founder of Aurum Africa, about his extraordinary 30-year career in tourism — one that started behind the wheel of a minibus taxi during South Africa’s 1995 Rugby World Cup.
Guest: Cameron Murray – Co-Founder, TAHS-SA (Traditional African Homestays South Africa) Host: Melissa Foley – All About Africa Sustainability Consulting In this episode of I Am Tourism, Melissa Foley sits down with Cameron Murray, co-founder of TAHS-SA (Traditional African Homestays South Africa) — a pioneering initiative that connects travellers with rural communities through authentic, respectful homestays. But this isn’t your typical “community experience” story.
Guest: Maria Malepa – Manager, Lebo’s Soweto Backpackers Host: Melissa Foley – All About Africa Sustainability Consulting In this episode of I Am Tourism, host Melissa Foley speaks with Maria Malepa, Manager of the award-winning Lebo’s Soweto Backpackers, one of South Africa’s most respected community-based tourism experiences. What began more than 20 years ago with her late husband Lebo selling crafts outside Hector Pieterson Memorial has grown into an internationally recognised cultural hub rooted in authentic township storytelling.
Guest: Yasmine Kazadi – Founder & Director, Mercatique Consulting Host: Melissa Foley – All About Africa Sustainability Consulting In this episode of I Am Tourism, host Melissa Foley is joined by powerhouse entrepreneur Yasmine Kazadi, Founder & Director of Mercatique Consulting, who is shaking up how tourism businesses approach events - from trade shows to corporate gifting - with a sustainability lens that actually works.
Guest: Grace Stead – General Manager, Fair Trade Tourism Host: Melissa Foley – All About Africa Sustainability Consulting In this episode of I Am Tourism, host Melissa Foley chats to Grace Stead on why sustainability certification isn't just nice-to-have anymore… it's do-or-die. Forget vague ESG buzzwords - Grace breaks down how Fair Trade Tourism turns ethical practices into cold-hard business advantages for lodges, DMCs, and even backpacker hostels fighting to stay relevant in an era where EU regulations demand proof you're not greenwashing your Instagram feed into oblivion.
Guest: Orlando Pinto – Founder, Secret Angola DMC Host: Melissa Foley – All About Africa Sustainability Consulting In this episode of I Am Tourism, host Melissa Foley speaks with Orlando Pinto, founder of Secret Angola DMC, about the dramatic transformation happening in one of Africa's least-explored tourism destinations.
Guest: Gillian Saunders – Africa Tourism Adviser, Tony Blair Institute Host: Natalia Rosa – CEO of Big Ambitions & Founder of I Am Tourism In this episode of I Am Tourism, host Natalia Rosa sits down with Gillian Saunders, Africa Tourism Adviser to the Tony Blair Institute, for a conversation that travels from five-star hotels in Munich to community conservancies across the continent.
I Am Tourism Stories PodcastGuest: Mapholo Ratau – Founder & Managing Director of Ledikana Fashions Host: Melissa Foley – All About Africa Sustainability Consulting In this episode of I Am Tourism, host Melissa Foley speaks with Mapholo Ratau, founder of Ledikana Fashions — a proudly South African brand designing ethically made fashion, uniforms, and corporate gifts using culturally rich prints like Seshweshwe.
In this episode of I Am Tourism Stories, host Natalia Rosa speaks with Adrian Lange, founder of Tourism That Cares, about why empathy must be more than a buzzword in African travel. Drawing on decades in the field - and his personal experience as a father to a neurodiverse daughter - Adrian shares how listening differently can radically change how we design for both guests and staff.
Guest: Natalia Rosa – CEO of Big Ambitions & Founder of I Am Tourism StoriesHost: Paul de Waal – Founder & CEO at WETU Trailer of I Am Tourism Stories, host Paul de Waal speaks with campaign founder Natalia Rosa about why now is the time to reignite conversations that matter in African tourism.
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