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The Brainiac Blueprint

Author: Kyle Lambert - Founder of Left Brain AI and Action Hero Marketing

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The Brainiac Blueprint brings real business professionals to the forefront and discusses the intersection of AI and their passions. Whether that be their role, organization, industry or something else entirely, we discuss success stories, fails, best practices and predictions regarding AI in business today.
29 Episodes
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Today on The Brainiac Blueprint Podcast by Left Brain AI, we sit down with Adam Pivko, Chief Marketing Officer at Direct Meds, to explore how AI is helping redefine healthcare - making it faster, smarter, and more human.Adam shares how Direct Meds uses AI agents like Emma (for customer support) and Oliver (for sales) to handle over 90% of chat coverage, streamline compliance, and enhance patient experience - all while keeping empathy at the center.He breaks down why AI isn’t replacing people but instead removing the admin burdens so clinicians, marketers, and founders can focus on meaningful work. From startup culture to compliance challenges, Adam’s insights show how Direct Meds scaled from supplements to a thriving online pharmacy by treating AI like an intern with infinite energy and zero ego.
Today on The Brainiac Blueprint Podcast by Left Brain AI, we sit down with Renaldo Edmondson, Director of Integrated Marketing Strategy at Bisk, to discuss how AI is redefining process optimization in business and higher education.Renaldo explains how AI isn’t a replacement for good systems - it’s what happens after you’ve mastered them. He breaks down how his team uses AI to scale campaigns, streamline creative testing, and empower marketers to work faster and smarter without sacrificing quality.From custom GPT workflows and campaign automation to AI-generated creative and comic-style storytelling on LinkedIn, Renaldo explains how his team balances innovation with efficiency in a fast-changing digital landscape.We also explore adoption challenges in higher education, the mindset shift from resistance to experimentation, and why strong foundations still matter in an AI-first world.
In this episode of The Brainiac Blueprint Podcast by Left Brain AI, we sit down with Julie Trelstad, Head of Publishing at Amlet AI and founder of Paperbacks and Pixels, to explore how AI is reshaping the world of authorship - from writing your first book to protecting your intellectual property in the age of large language models.Julie unpacks how AI companies trained their models on pirated book libraries without authors' consent, and how Amlet AI's digital fingerprinting technology is giving authors back control - letting them license, protect, or monetize their work in a new era of AI-driven publishing.She also shares how AI tools like Novel Crafter are helping aspiring authors find their voice faster, why strong differentiation matters more than ever, and how a simple Claude-powered story bank can keep your creativity flowing - even on a blank-page day.
In this episode of The Brainiac Blueprint Podcast, Kyle Lambert sits down with Ian Cook, SVP of AI Technologies at Qloo, to explore what it really means to use AI with intention.Ian breaks down why he believes “AI is overhyped but underappreciated,” how Qloo uses cultural data to power hyperpersonalization, and why experimentation matters more than chasing hype. From knowledge graphs and recommendation systems to adoption challenges and rapid prototyping, this conversation dives deep into practical, human centered AI.
In this episode of The Brainiac Blueprint Podcast, we’re joined by Rebecca Cafiero, Founder and CEO of PitchWell, to break down how PR, visibility, and earned media are evolving fast in the age of AI.Rebecca shares how she’s building Winsley (PitchWell’s AI publicist), why most pitches fail, and what it takes to earn credibility in a world where content is increasingly automated.
In this episode of The Brainiac Blueprint Podcast, Kyle Lambert sits down with Wesleyne Whittaker, Founder & Chief Transformation Officer of Transformed Sales, to break down what actually drives sustainable revenue growth - especially in complex, long-cycle sales environments.Wesleyne shares her journey from chemist → international sales leader → fractional CRO, and introduces her powerful BELIEF selling framework, designed to help sales teams reset their mindset, sharpen their execution, and stay consistent month after month.She also explains how she thinks about AI in sales training - and why the inputs matter more than ever.
In this episode of The Brainiac Blueprint Podcast, we’re joined by Drew Fabrikant, Founder & CEO of Scout, to explore how AI and data intelligence are changing the way real estate professionals find, engage, and build relationships with the right people.Drew shares how Scout evolved from lead routing into one of the largest consumer data platforms in the U.S., why timing and intent matter more than volume, and how AI acts as an “orchestration layer” that strengthens - not replaces - human relationships. We also dive into hyper-personalization, outbound best practices, and what the future of AI-powered real estate intelligence looks like.
In this episode of The Brainiac Blueprint Podcast, we sit down with Sharmeen Aqeel, Founder of Lyyvora, to unpack why so many healthcare clinics struggle to secure funding - and how AI can help bridge the gap.Sharmeen shares her journey from product designer to founder after facing more than 40 bank rejections herself. She explains how traditional lenders rely too heavily on backward-looking financials, often ignoring future bookings, growth potential, and the realities of running a modern healthcare clinic. Through Lyyvora, she’s building tools that educate clinic owners, assess borrower readiness, and match clinics with alternative lenders more efficiently.We also explore how Sharmeen uses AI across her workflows, why trust and education matter so much in healthcare finance, and how Lyyvora is designed to support founders - especially women entrepreneurs - navigating one of the hardest parts of building a clinic: access to capital.
In this episode of The Brainiac Blueprint Podcast, we’re joined by Amanda Ciccatelli, Senior Director of Marketing, US Events at HLTH, to explore how AI is reshaping healthcare conferences, event marketing, and attendee experiences.Amanda breaks down how HLTH and VIVE have scaled into industry-defining healthcare events, how AI is used behind the scenes to streamline marketing and creative workflows, and how on-site tools like AI chatbots are changing the way attendees navigate massive conferences. She also shares her journey from journalism to healthcare events, why immersive experiences matter, and how responsible AI use is becoming a competitive advantage.
In this episode of The Brainiac Blueprint, we sit down with Jesse Strober, Founder & CEO of SnapRent, to unpack the real economics of renting, fintech innovation, and where AI actually fits  -  and doesn’t.Jesse shares his journey from studying AI at Stanford to building SnapRent, a proptech company helping renters reduce massive upfront move-in costs. The conversation cuts through AI hype, explores compliance-heavy fintech realities, and breaks down how real estate, finance, and technology intersect in today’s market.This is a grounded conversation about solving real problems  -  not chasing trends.
In this episode of The Brainiac Blueprint, we sit down with Norm Schrager, Director of Content at DeepScribe, to explore how AI is reshaping content creation in healthcare - from clinical storytelling to educating audiences about ambient AI.Norm shares how DeepScribe uses AI-powered medical scribe technology to give clinicians back hours each week, reduce burnout, and restore the moment of care between doctor and patient. He breaks down his approach to content in a highly technical, highly regulated industry - from thought leadership to customer stories to turning clinician insights into high-value, high-trust content.We also talk about the realities of AI adoption in healthcare, the limits and strengths of LLMs, why prompting is the new research skill, and how content teams can stay fast, accurate, and empathetic.
In this episode of The Brainiac Blueprint Podcast by Left Brain AI, we sit down with Sayf Sharif, President & COO of Three Bears Data, to untangle one of marketing’s biggest headaches: attribution in a messy, AI-powered world.Sayf breaks down how Three Bears Data and their product Optimeasure use Bayesian regression, machine learning, and real data science to bring “enterprise-level” multi-touch attribution to mid-market companies - helping teams uncover 10–15%+ lift in their existing ad spend without hiring an expensive data science team.We dive into why last-click and linear attribution are fundamentally misleading, why paid channels like Google and Meta still provide the richest “gold standard” data, and how most companies’ biggest barrier to AI isn’t the technology - it’s messy data, inconsistent taxonomies, and a lack of data culture.Beyond analytics, Sayf zooms out to the bigger picture: AI as the next major “age of man,” the tension between a Star Trek-style abundance future and corporate feudalism, and why human-to-human interaction will always be the real premium experience. He also shares his journey from archaeology to analytics, his love of metacognition, and the wild dress-website insight that revealed how differently rural and urban audiences shop.
Today on The Brainiac Blueprint Podcast, we sit down with Ray Martinez, VP of SEO at Archer Education, to break down how AI is reshaping SEO, GEO, and enrollment marketing in higher education. Ray shares his perspective on AI in search - including why he believes “AI is a mirror” for your brand online.We dive into content freshness, LLMS.txt, AI Overviews, technical foundations, off-site strategy, and how AI-driven search is changing what it means to “rank” in 2025. Ray also shares how his team thinks about enrollment-first SEO, student voice, and using paid + organic data together to drive real outcomes for universities.If you work in higher ed, SEO, or AI-powered marketing, this episode is packed with practical insights you can apply right away.
On this episode of The Brainiac Blueprint Podcast by Left Brain AI, we sit down with Steve Flynn, VP of Client Relations at Surglogs, to explore how AI is transforming compliance and client relations in healthcare - helping small, mighty teams do more with less, without losing the human touch.Steve shares how Surglogs uses AI to streamline compliance, save administrators up to 15 hours a week, and prevent costly accreditation risks - all while giving clinicians more time to lead, care, and connect.He breaks down how Surglogs’ Compliance Assistant and AI-powered support systems are reshaping healthcare operations - proving that automation doesn’t replace people, it amplifies them.From healthcare burnout to the future of AI-assisted regulation, Steve’s insights reveal how technology and empathy can work hand in hand to build stronger, safer organizations.
Today on The Brainiac Blueprint Podcast by Left Brain AI, we sit down with Dale Ellicott, VP of Growth at Rely Health, to explore how AI is being used to bring efficiency and empathy to the patient-doctor relationship.From athletic training and brain injury rehab to leading growth at an AI-driven healthcare startup, Dale’s journey bridges clinical insight with business innovation. At Rely Health, his team is combining automation with human oversight to help hospitals communicate better, reduce clinician burnout, and improve continuity of care.We discuss how conversational AI is transforming patient follow-ups, how “human in the loop” systems ensure safety and trust, and why empathy will always remain at the core of healthcare.If you want to see how technology can enhance (not replace) human connection in healthcare, this episode is for you.
In this episode of The Brainiac Blueprint Podcast, we sit down with Randi Deckard, Senior Vice President of Growth at Besler, to explore how AI is transforming healthcare operations, marketing, and leadership.With a background as a clinical scientist, Randi shares how her scientific mindset of curiosity and experimentation helps her lead go-to-market teams with clarity and purpose. From using Perplexity to analyze complex healthcare regulations to building custom GPTs for brand consistency, she breaks down how AI empowers teams to work smarter, not harder.She also shares her “1% better every day” philosophy, explaining how small, continuous improvements can create long-term success across any organization.
In this episode of The Brainiac Blueprint Podcast, we sit down with Rob Beattie, a veteran sales leader with over two decades of experience leading teams and shaping sales culture, to explore how AI is transforming sales, leadership, and human connection.From redefining productivity with AI to building resilient teams and servant leadership, Rob shares timeless lessons on how to lead through change. He reminds us that AI should be a co-pilot, not a replacement, and that true sales success starts with empathy, process, and purpose.
In this episode of The Brainiac Blueprint Podcast, we sit down with Will Hayes, Growth Manager at Third Way Health, to explore how AI is transforming healthcare operations.From reducing patient no-shows with data insights, to AI-powered quality assurance that reviews 100% of calls, to balancing automation with the human touch, Will breaks down how Third Way helps clinics and health systems improve efficiency and patient experience.He also shares his perspective on why AI adoption is exponential, what trends he’s seeing in enterprise healthcare, and how human trust and relationships remain central even in an AI-first world.
In this episode of The Brainiac Blueprint Podcast, we’re joined by Aditya Pai, Head of Business Development at Genialis, to explore how AI is transforming precision oncology and shaping the future of cancer care.Aditya shares how Genialis uses machine learning to develop next-generation biomarkers, support pharma and biotech companies, and ultimately help bring life-saving medicines to patients. He also opens up about his personal connection to cancer and the book he co-authored, A Race Called Life, inspired by his mother’s journey.
In this special solo episode of The Brainiac Blueprint Podcast, host Kyle Lambert, founder and CEO of Left Brain AI and Action Hero Marketing shares why he launched the show and his personal take on what AI really means for all of us.Kyle breaks down why podcasting isn’t just content - it’s about building trust, learning from real-world professionals, and growing meaningful relationships. And for the first time on the podcast, he answers his own signature question: “I think AI is…”
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