Claim OwnershipThe CMO Reset
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© Norman Guadagno, Jeff Hadfield
Description
What happens when a veteran B2B CMO needs to step back and do a reset? What does it mean for modern marketing and how executives manage their careers?
Whether you're a CMO or not, you've probably entertained similar challenges. How do you balance your life, your career, and your health?
Join Norman and Jeff, along with occasional guests, to find out more.
10 Episodes
Reverse
Norman's story about shifting from full-time CMO to fractional (and much more), and a few lessons learned. Jeff adds his insights (as always). When the landscape changes, how do we change with it ... or should we?
Enjoy our answers to listener questions.
Remember, at least half of us are above average.
Why C-H-A-O-S is significant, a readers' vocabulary, and related.
We discuss - are we our customers? - and more.
Why can't we produce the best work of our careers ... at every phase of our careers?
What does James Bond have to do with anything?
How do our early jobs form and inform our careers?
Why do we love our jobs even when they're frustrating?
Join us for perspective on the need for a reset for CMOs - and any professionals.
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