Sought After Educator

Selling your education in 2026 isn’t about chasing the newest launch trend or copying what massive creators are doing. It’s about understanding how different sales methods actually work, and choosing the right ones for your audience, your offer, and your season of business.In this episode, Jodie breaks down the real ways educators sell their programs today — without hype, pressure, or pretending there’s one magic solution.Inside this episode, we cover:Why most educators overcomplicate selling their programsThe difference between building demand and creating decisionsSelling through social content and when it works bestWhy engagement doesn’t always equal buying intentHow direct selling supports decisions without being pushyWhat evergreen funnels really are (and why traffic matters)Mini offers vs free opt-ins and when to use eachWhen sales calls make sense and when they signal a bigger issueWhy live launching still matters in 2026How sustainable educator businesses layer multiple sales methods over timeThis episode is especially helpful if:You’ve tried selling on social and felt like it was slow or inconsistentYou’re confused about whether you should launch, go evergreen, or do bothYou want sales to feel aligned instead of forcedYou’re building education for the long term, not quick winsResources mentioned:The Content Edit private podcast series → A free private podcast for educators who feel like their content is being liked but not trusted or convertingEpisode on market sophisticationWant to go deeper?DM Jodie on Instagram @itsjodiebrown with your questions about launching or selling your education. January’s episodes are built directly from the conversations educators are having right now.Make sure you’re subscribed... this is just the first conversation in a full month focused on launching, selling your education, and choosing strategies that actually work for your stage of business.

What educators need to focus on in 2026 to growIn this episode of the Sought After Educator podcast, Jodie sits down with Maddi Cook, founder of Boss Your Salon, for a grounded conversation about what actually helps educators grow in 2026.This isn’t a step-by-step launch episode.It’s a real discussion about repetition, responsibility, experimentation, and staying close to your people long enough to build trust, authority, and sustainable growth.Maddie brings her experience helping beauty professionals create and launch their first online courses. Jodie brings the brand, marketing, and positioning lens—breaking down why education businesses don’t grow through information alone, but through perspective, clarity, and consistency.Together, they unpack what’s changed, what hasn’t, and where educators need to focus now if they want to build something that lasts.In this episode, we cover:Why growth often stalls because of hesitation, not lack of strategyThe difference between thinking about growth and actually creating itWhy teaching live (or staying close to your audience) strengthens both your offer and your marketingHow repetition builds trust and authority even when it feels uncomfortableWhy testing ideas beats waiting for confidence or clarityFault vs responsibility and how this mindset shift changes outcomesWhy people don’t pay for information anymore, but for perspective and pathwayHow a clear, measurable program promise makes marketing and selling easierWhat educators need to release in order to grow in today’s landscapeLinks mentioned:🎟️ Get your free ticket to Beyond the Chair Festhttps://maddicook.com/beyond-the-chair-fest📲 Follow Maddi on Instagramhttps://www.instagram.com/maddiecookcoaching📲 Follow Jodie on Instagram@itsjodiebrownIf this episode resonated:Notice which part of this conversation challenged you the most.That’s usually where growth is asking for more repetition, responsibility, or action.

Send me a DM on Instagram and let me know what you thought of this episode!In this episode, I’m sharing a candid behind-the-scenes reflection on my year and the word I chose to guide it. What started as a commitment to discipline turned into a full season of refinement across my offers, systems, team, and leadership.If you’re in a phase of rebuilding, slowing down, or doing the quiet foundational work that no one claps for, this episode is your reminder that it all counts.In this episode, I cover:Why 2025 wasn’t the year for big pushes or glamorous goalsHow refining curriculum and offer ecosystems created stronger resultsThe leadership lesson that revealed where structure was missingWhy relying on systems instead of people changed everythingWhat I learned about boundaries, onboarding, and clear expectationsHow rebuilding backend systems created more freedom and peaceWhy sustainable growth requires space, not constant urgencyWhat it really means to build capacity in yourself as a leaderIf this resonates:If your year felt slower on the outside but stronger underneath, you’re not behind. You’re building something that can actually hold what’s coming next.If you’re listening in real time, send me a DM on Instagram and let me know what landed for you in this episode. I don’t usually share this much behind the scenes, but I believe seeing the real work matters.I’ll see you next week with an incredible guest as we dive into building a brand and marketing as an educator.

Check out the Sought After Educator AcceleratorSay hi to Jodie on InstagramIn this episode, Jodie breaks down one of the most common marketing quotes in the education space and explains why it’s often misunderstood in a way that actually hurts your content instead of helping it.If you’ve ever felt like your message is either too scattered or too repetitive, this conversation will help you understand what’s really going on and how to fix it without creating more work for yourself.→ Why “one message, a hundred different ways” does not mean repeating the same sentence every day→ How repetition builds brand equity and reputation over time→ The difference between having a core message and constantly reinventing your marketing→ Why angles are what keep repetition from becoming boring or stale→ How different buyer motivations require different entry points into the same transformation→ Why many launch problems are actually pre-launch messaging problems→ How to use content on purpose through reach, nurture or activate, and convert→ What it really means to close the perception gap in your brand→ How educators can audit their content to ensure their offers make sense to their audience→ A practical exercise to help you map one core message across 15 different content anglesThis episode is especially relevant for educators who feel tired of being “on” all the time, who want their marketing to work more consistently, and who are ready to build a brand that people recognize, trust, and associate with a clear solution.Repetition builds reputation. Angles make the message land. And when your content has purpose, marketing stops feeling heavy and starts feeling intentional.If this resonated with you, you’ll love the deeper work we do inside Sought After Educator, where we focus on building brand equity, refining your core message, and creating content that actually supports your offers and your long-term growth.Mentioned in this episode:Enroll in THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the details at www.jodiebrown.ca/sae

If your first launch went really well and your second one felt confusingly quiet, you are not alone. This is one of the most common patterns educators experience, and it has far less to do with the quality of your offer than you think.→ In this episode, I break down why the first round often sells effortlessly, why that early traction can actually mask missing foundations, and what shifts you need to make to build a sustainable education business that grows beyond your warmest supporters.→ You will learn the difference between audience expansion and audience activation, how each one affects your launch results, and why focusing on only one keeps you stuck in inconsistent sales cycles.→ We talk about what happens when you skip the foundational branding and messaging work because your audience is warm, how to rebuild trust with the people already in your world, and what to do if you haven’t been growing your audience between launches.→ I also share examples from Escape to Elevate alumni, Sought After Educator students, and my own journey to show you how these patterns play out in real time and how to get momentum flowing again.→ By the end of this episode, you will know exactly where to look if your launches feel unpredictable, what is actually happening behind the scenes, and how to create a marketing ecosystem that supports you long term.If you are ready for deeper support as you build your brand and your education business, the Sought After Educator Accelerator will walk you through this work step by step.jodiebrown.ca/saeMentioned in this episode:Enroll in THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the details at www.jodiebrown.ca/sae

Twenty two years behind the chair, global brand deals, technical education director roles, sold out classes and a massive online audience. On paper, Rebecca Taylor (@rebeccataylorhair on Instagram) had the dream hairstylist educator career. In this conversation, she shares why she chose to walk away from technical education, retire from doing hair, and build a coaching and retreat-led business while preparing to move to Thailand full time.We talk about what it actually feels like to call a chapter complete when it is still profitable and working on the outside, and the inner work required to leave the “safe bet” behind. Rebecca opens up about ego deaths, identity shifts, and the moment she realised she was going through the motions in classes she used to teach with fire.We also dig into fear, nervous system responses, and the way our brains are still wired for village survival while we are trying to show up as visible leaders online. If you’ve ever felt terrified of being fully seen, of starting small again, or of pivoting away from what people know you for, you are going to feel very called out in the best way.From there, we shift into social media, conscious consumption, and the difference between creator mode and consumer mode. Rebecca shares the practical ways she manages metrics, boundaries, and screen time, plus the four day digital detox that completely reset her relationship with her phone.Finally, we get into the story of how a retreat in Thailand, a red “M” over a yoga shala, and eleven trips to Southeast Asia led to buying a house on a remote island and designing a life that prioritizes freedom, spaciousness, and experiences over hustle.In this episode, we talk about→ How Rebecca went from community college cosmetology school and Regis to global brand educator→ What it looked like to leave a rigid, brand-led education model and go fully independent→ The moment she knew technical education felt complete and why she chose to retire from hair→ Walking away from multiple six figure brand deals when the work started to feel performative→ Fear, ego deaths and navigating public pivots when you are known for one version of yourself→ Why our nervous systems react so strongly to being seen online and how to work with that→ Simple practices for conscious social media consumption and shifting out of doom scroll mode→ The retreat experience that sparked a spiritual awakening and a completely new life vision→ Buying a home in Thailand for a fraction of California prices and creating true location freedom→ Why audacity and “why can’t I” energy matter more than knowing every step of the howIf you are a beauty or creative educator who is craving more freedom, a different way of living, or the courage to fully own your next chapter, this episode will give you both language and permission for what you are feeling.Connect with Rebecca→ Instagram: @rebeccataylorhair→ TikTok: @rebeccataylor→ Retreats and coaching info: www.rebeccataylorhair.comIf this episode resonated, send it to a fellow educator who is in a season of transition, and come tell me your biggest takeaway over on Instagram at @itsjodiebrown.Mentioned in this episode:Enroll in THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the details at www.jodiebrown.ca/sae

In today’s episode, Jodie breaks down how to audit your sales pages and website copy so your audience knows exactly what the outcome is, why it matters, and what to do next.→ You’ll learn why strong visibility and strong content still won’t convert if your sales page experience is weak or misaligned.→ Jodie walks through the first two seconds of the page, what belongs above the fold, and why your opening headline must speak to the outcome or identity shift your audience cares about.→ We cover headline mapping and how your headlines should tell the full story of the page for buyers who skim first and read second.→ You’ll hear the difference between functional and conversion-focused headlines, and how they shape decision momentum.→ Jodie explains the biggest mistake educators make with features versus benefits and how to communicate why each part of your offer actually matters.→ You’ll leave with a clear three-part audit process you can use on any sales page to improve clarity, trust, and conversion.If you want deeper support and personalized sales page feedback, you can join Sought After Educator at jodiebrown.ca/sae.Mentioned in this episode:Enroll in THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the details at www.jodiebrown.ca/sae

Check out Sought After Educator Connect with Jodie on InstagramIf you’ve been feeling burnt out or second-guessing yourself every time you show up to market your education, this episode is going to feel like a breath you’ve been holding for months. We’re digging into why your visibility might not be turning into sales, why marketing feels heavy or inauthentic, and the real reasons brilliant educators get stuck in doubt, burnout, or constant tweaking without seeing momentum.→ We start with the truth most people don’t say out loud: what looks like burnout is almost always a strategy or identity gap→ You’ll learn how to identify whether you’re dealing with a brand gap, a structure gap, or a content gap→ I break down what makes your brand feel unclear or misaligned, why your backend might not be supporting the client journey you think it is, and what actually stops your content from building demand→ We talk about the fear of being misunderstood, why watering yourself down stalls your growth, and how to communicate with more clarity and conviction→ And if you’ve been relying on social media for every sale, we get into the shifts you need to make so your business isn’t dependent on being “on” all the timeThis episode will help you name the gaps that are slowing your growth, understand how to fix them, and start reconnecting with the clarity and confidence you’ve been craving.If you know you want support with your own brand, backend, or content strategy, this is the exact work we do inside Sought After Educator. You can learn more at jodiebrown.ca/sae or send me a message on Instagram and I’ll point you in the right direction.Thanks for being here. Let’s dive in.Mentioned in this episode:Enroll in THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the details at www.jodiebrown.ca/sae

If you’ve ever wondered why some hair, beauty and creative educators build lasting impact while others fade after one launch, this episode is for you.Jodie dives deep into one of the biggest things that truly sets sought after educators apart... the experience they deliver behind the scenes. From software to curriculum design to thoughtful follow-ups, she breaks down how to create a seamless, supportive experience that gets real results and builds long-term trust with your students.In this episode, you’ll learn:→ Why your software isn’t just tech... it’s part of your brand experience→ How to design curriculum that’s clear, actionable, and focused on transformation→ Why “more information” doesn’t equal more value→ How to use follow-up and support strategies to build loyalty and legacy→ How strong boundaries can actually make your clients feel more supportedWhether you’re running a digital course, a group program, or an in-person retreat, this episode will help you refine your systems, elevate your client experience, and create education that your students remember for years to come.Mentioned in this episode:→ Kajabi (Jodie’s recommended platform with a 30-day free trial)→ Sought After Educator programConnect with Jodie:→ DM @itsjodiebrown and share your biggest takeaway from today’s episode

Feeling like Instagram changed the rules and forgot to tell us? You’re not imagining it. Engagement is down across the board, audience behavior has shifted, and what used to work just… doesn’t.In this episode, I’m breaking down why your old content isn’t hitting anymore and how to refresh your Instagram strategy so your posts actually drive DMs, list growth, and sales in 2026.You’ll learn:→ the 5-step Instagram self-audit every educator needs to do now→ how to use analytics for your business, not your ego→ what to stop posting (and what to double down on)→ why AI saturation has changed your audience’s attention span→ how to stay ahead of 2026 content trends and build long-term brand relevanceWhether you’re an established educator or just building your education brand, this is your tactical playbook to cut through the noise, rebuild connection, and make your content convert again.If you’re ready to create content that feels aligned and performs, hit play.Mentioned in this episode:→ Work with me through my boutique content agency Align Creative Co.→ Join my signature program for educators Sought After Educator→ DM me on Instagram @itsjodiebrown with “storyboard” to book a content audit or storyboard sessionMentioned in this episode:Enroll in THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the details at www.jodiebrown.ca/sae

In this episode, we’re diving into what it really takes to be seen as an authority in your industry and how to create video content that actually builds trust and credibility over time.As an educator who’s helped hundreds of creatives refine their messaging and become the go-to in their niche, I’ve seen one truth again and again: it’s not about being the loudest voice online, it’s about showing consistent proof of your expertise.That’s exactly what we’re breaking down in today’s conversation with video strategist and former global educator Chris Sulimay. He’s worked with educators, coaches, and speakers across the country to help them turn their knowledge into high-impact content, and his approach is refreshingly simple.→ Learn how to create proof-based video content that shows your authority without feeling forced→ Discover why consistency builds trust faster than any viral moment→ Understand how to transform your expertise into a body of work that compounds over time→ Get practical tips to upgrade your video quality, messaging, and confidence on cameraWe’ll cover:The real reason educators struggle to stay visible onlineThe mindset shifts you need to stop second-guessing your contentHow to turn everyday teaching moments into evergreen video assetsWhy clarity and repetition are the foundation of a sought after brandIf you’re ready to move past the “best kept secret” phase and start creating videos that position you as the expert you already are, this episode will show you exactly how.Connect with Chris on InstagramVisit his website - https://sulimayproductions.com/Mentioned in this episode:Enroll in THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the details at www.jodiebrown.ca/sae

Lisa pulls back the curtain on a peer-led mastermind that actually runs on member wins, plus the simple front end and sales flow she’s using right now. If you’re an educator building offers for hairstylists or creative entrepreneurs, this is a clear, practical look at what’s working and what she’s iterating.what we cover→ How a peer led mastermind operates month to month with member taught masterclasses→ The Jumpstart front end that warms a colder audience before high touch coaching→ DM setter to discovery call sales flow, including qualification and close→ What didn’t land with a low tier membership and how those lessons shaped the next move→ Capacity solutions that keep depth intact with a rotating board of supportAlong the way, we trace Lisa’s path from $14 cuts inside Walmart to a recognizable educator brand and community, with candid notes on cash flow, delivery, and mindset.tactics you can try this week→ Track member wins and turn them into next month’s trainings→ Test a DM setter to prequalify leads and set calls with the right people→ Create a bridge offer that onboards new buyers to your existing assets→ Add a rotating board of support to increase touch points without hierarchy→ Audit anything that feels heavy and sunset what is not landingwhy this matters for educatorsStrong offer structure and simple sales systems reduce churn, protect your capacity, and keep your mastermind valuable. This episode gives you examples you can adapt for hairstylists and creative educators without rebuilding your whole business.time stamps→ 00:00 Meet Lisa and Stylist Soul Tribe→ 06:45 How a peer led mastermind actually runs→ 14:20 What didn’t land with the low tier membership→ 21:10 The Jumpstart front end and why it converts→ 28:00 DM setter and discovery call flow→ 36:40 Capacity, board of support, and member experience→ 45:15 Identity, intuition, and fast messy action→ 52:10 Takeaways for sustainable educator offersresources→ Connect with Lisa on Instagram @lisahuffhair

Get 30 days of Kajabi for freeI’m sharing the five tools I rely on to create, deliver, and optimize my programs so I can spend less time troubleshooting and more time teaching. If you’ve been piecing together emails, payments, replays, and course portals, this will help you simplify your backend and make better decisions with real data.Why this matters for educators→ Clean systems free up creative energy and improve the student experience→ All-in-one delivery reduces manual tasks and broken zaps→ Centralized data helps you decide with numbers, not emotions→ Simple, reliable tools make consistency possible long termThe five tools I use and how→ Kajabi for sales pages, checkouts, email, automations, course portals, replays, and evergreen analytics so I can see page views, opt-ins, purchases, email opens, and watch time in one place→ Google Workspace for Docs, Sheets, Forms, Gmail, and Calendar so curriculum drafts, templates, intake forms, and launch tracking stay organized and shareable→ Zoom for live workshops, group coaching, and reliable recording so I can capture clean replays and pair them with transcripts→ Fathom with Zoom for automatic notes and transcripts so I can quickly pull action items and summaries→ Descript for recording, editing, polishing replays, building lessons, screen recording feedback, captions, chapters, and pulling quotes so editing feels like editing a doc→ ChatGPT for formatting show notes and lesson descriptions and turning my words into finished assets without losing my voiceWhat you’ll learn→ How an all in one platform like Kajabi reduces friction across sales and delivery→ The way I use Google Docs and Sheets to plan curriculum and track launches→ Why Descript replaced multiple tools and cut editing time dramatically→ Where AI fits as an assistant for formatting and repurposing your own language→ How to decide whether your funnel needs fixes or just more trafficTimestamps→ 00:00 Welcome and why tools are not the strategy→ 03:10 From pieced together systems to an all in one platform→ 09:20 My Kajabi workflow for offers, emails, and analytics→ 14:45 Google Docs, Sheets, and Forms for templates and tracking→ 20:05 Zoom and Fathom for reliable delivery and transcripts→ 24:30 Descript for editing, chapters, captions, and repurposing→ 31:40 Using ChatGPT to format show notes and lesson descriptions→ 36:10 The thread that ties my stack together and next stepsLinks mentioned→ Try Kajabi with a 30 day trial - https://app.kajabi.com/r/92JKzNns/t/28z7lmwk→ Descript for recording and editing→ Fathom AI for transcripts and recapsFree up your focus→ Build your stack to reduce manual tasks, protect your energy, and deliver a polished student experience→ Start with one upgrade at a time and connect tools only where it truly saves timeIf you loved this episode→ Send me a DM on Instagram @itsjodiebrown and tell me which tool you’re upgrading next→ Share this with an educator friend who needs a simpler setup→ Leave a quick review so more educators can find the showMentioned in this episode:Enroll in THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the details at www.jodiebrown.ca/sae

If you’ve ever wanted to peek behind the curtain of a brand being built in real time, this episode of The Sought After Educator Podcast is for you. Tyler, founder of Styx Hair, shares how he turned a clear vision from my Escape to Elevate retreat in Spain into a thriving stylist-owned extension brand that’s reshaping the hair industry. We talk about brand foundations, direct response marketing, paid ads for educators, and why focusing on conversion instead of vanity metrics is the secret to sustainable growth for hairstylists and beauty educators.Who this episode is for→ Hairstylists and educators ready to grow a profitable brand that actually sells→ Creators shifting from business coaching to e-commerce and looking for clarity→ Beauty pros who want to understand how marketing systems, funnels, and content strategy work together to scaleWhat you’ll learn→ Why “impact first, income next” is the foundation of every strong educator brand→ How Tyler pivoted from education to launching a stylist-owned wholesale hair extension company→ The real difference between engagement metrics and conversion metrics on social media→ How to use direct response content and simple paid ads that convert→ What it takes to build brand resonance and trust in a crowded beauty market→ Why patience, persistence, and authenticity beat viral content every timeKey takeawaysYou can buy visibility with ads, but you can’t buy brand resonance.Conversion content rarely tops engagement charts—and that’s exactly why it works.Clear messaging and strong brand foundations make every ad perform better.The shortcut is consistency, not virality.In this conversationWe revisit how Tyler joined Escape to Elevate to clarify his vision, then launched Styx Hair, an e-commerce brand that has quickly scaled to thousands of verified stylist accounts. You’ll hear how he identified a gap in the hair extension market, used direct response marketing to cut through the noise, and built a profitable educator-led business without chasing likes.This episode is packed with practical lessons on educator marketing, e-commerce strategy for beauty professionals, and the mindset that helps you grow a brand that lasts.GuestTyler, founder of Styx Hair — a stylist-owned extension company helping professionals earn more and deliver consistent quality.→ Instagram: @styxhair→ Website: styxhair.comConnect with Jodie→ Instagram: @itsjodiebrown→ Listen to more episodes of The Sought After Educator Podcast at itsjodiebrown.com/podcastWhat to do next?If this episode gave you clarity or inspiration, follow the show and leave a quick review.DM me “conversion” on Instagram @itsjodiebrown if you’re ready to refine your messaging, elevate your marketing systems, and become the sought-after educator your industry needs.

Social media doesn’t have to run your life. In this episode of the Sought After Educator podcast, I’m sharing the exact tools I use for my own content and for my agency clients that make showing up online so much more doable. These are the systems that cut out hours of manual work, help you create polished videos, and ultimately improve how your audience experiences your content.You’ll learn:→ Why I rely on ManyChat to move people from Instagram into my funnel while delivering a smooth, white-glove experience→ How I use Descript to repurpose long-form content into shorter, high-impact clips→ Why InShot is my go-to for quick mobile video edits and how Instagram’s new Edits app is starting to compete→ How Captions makes it easy to add subtitles and even script face-to-camera reelsIf you’ve ever felt like social media was eating up all of your time, these tools will help you cut through the noise and focus on what really matters: teaching, serving, and building a brand that lasts.Next time, I’ll be sharing part two, where I break down the tools I use to actually create and deliver my education programs—everything from workbooks to hosting platforms to how I organize my student experience.Make sure you hit subscribe so you don’t miss it, and if today’s episode helped you, tag me on Instagram @itsjodiebrown or send me a DM to let me know your biggest takeaway.

Many creative and beauty educators are working nonstop, but their education business still feels stuck. The issue is often not strategy, but identity loops that keep you repeating the same cycle.In this episode of the Sought After Educator Podcast, Jodie Brown shares the five most common identity loops that stop educators from building sustainable momentum:→ The humble expert who relies on reputation instead of clear brand positioning→ The content hustler who posts every day without creating demand or conversions→ The strategy hopper who chases new courses and templates instead of building structure→ The best kept secret who struggles with visibility and relies only on referrals→ The burnt out multi passionate who builds everything on adrenaline instead of systemsYou will learn how to spot these patterns, why they show up in your business, and how to shift into clarity, structure, and a visibility strategy that actually converts.This episode will help you:✔ Understand the identity traps that keep educators invisible online✔ Learn why brand clarity and a signature offer matter more than posting nonstop✔ See how backend structure and client journey mapping support long term growth✔ Build visibility strategies that connect to sales instead of just reachIf you are ready to move from being a hidden educator to becoming sought after in your industry, this conversation will give you the tools to start shifting today.👉 Connect with Jodie on Instagram @itsjodiebrown Learn more about The Sought After Educator Accelerator Mentioned in this episode:Enroll in THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the details at www.jodiebrown.ca/sae

Welcome to the very first episode of The Sought After Educator Podcast. If you’ve ever felt like your education business has moments of momentum but struggles to stay consistent, this conversation is for you.Inside this episode, Jodie shares the three essential phases every educator needs to grow a sustainable brand that’s known, trusted, and profitable:→ Align: clarifying your brand, message, and method so you create demand instead of just blending in→ Anchor: building the backend systems and client journey that turn attention into traction and sales→ Attract: creating visibility and content strategies that actually connect, convert, and feel easier to sustainYou’ll learn why so many educators burn out from doing everything manually, how to diagnose where the real breakdown is in your funnel or marketing, and what it takes to create an education brand that stands out in today’s crowded online space.This episode is packed with actionable insights that will help you:✓Cut through vague, overused marketing language✓Build a system that sells without relying only on Instagram stories✓Understand the data behind your funnel so you can make smart decisions✓Create content that connects to the lived experiences of your studentsAfter listening, you’ll have a clear roadmap to start building your own sought after educator brand. One that grows sustainably, attracts the right people, and creates the kind of impact you’ve been working toward.Resources + Links:DM Jodie on Instagram: @itsjodiebrownCheck out The Sought After Educator AcceleratorMentioned in this episode:Enroll in THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the details at www.jodiebrown.ca/sae

The Sought After Educator Podcast is here.Formerly known as The Visionary Rising Podcast, this show has been reimagined to give beauty and creative educators the exact strategies, clarity, and behind-the-scenes insights you need to become the go-to expert in your industry.Hosted by Jodie Brown, marketing mentor, retreat host, and agency owner, this podcast dives deep into the three pillars every successful educator needs:→ Brand identity that sets you apart→ Backend structure and systems that scale→ Content and visibility that convertAlong with practical strategy, you will hear deep dive interviews with sought after educators across the beauty and creative industries. These conversations go beyond the basics and give you the real stories, lessons, and perspectives from educators who are building lasting brands and thriving businesses.Whether you are a hairstylist educator, coach, photographer, or creative expert building an online education business, each episode is designed to help you build authority, attract your ideal students, and grow with confidence.If you have been searching for marketing for educators, content strategy for beauty and creative entrepreneurs, and real talk about building a sustainable education business, you are in the right place.The first full episode of The Sought After Educator Podcast drops Monday. Make sure you are following so you do not miss it.Mentioned in this episode:Enroll in THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the details at www.jodiebrown.ca/sae

BIG NEWS!!!This is a quick update to let you know that the Visionary Rising Podcast is getting a brand new name and a full makeover... and I couldn’t be more excited to bring you along for it.Based on your feedback (and my vision for the future), we’re evolving the show to go even deeper. The next chapter will be more intentional, strategic, and fully focused on helping you build a brand and business as a sought-after educator.Here’s what you need to know:→ The podcast is getting a new name and direction→ I’ll be taking a short break→ We’re back in September with powerful new episodes→ You don’t need to do anything... just stay subscribed right hereIn the meantime, it’s the perfect chance to binge the archive, revisit your favorite episodes, and come DM me if you’ve got any guesses or requests for the next version of the show.→ Let’s chat on Instagram: https://www.instagram.com/itsjodiebrown→ Share the show with a friend who’s building their own education brand→ And hit follow so you’re the first to hear the new drop in SeptemberThanks for being here...what’s coming next is going to be so worth the wait.XO JodieMentioned in this episode:Enroll in THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the details at www.jodiebrown.ca/sae

There’s a difference between talking about your offer and actually marketing your offer — and in this episode, we’re breaking it all the way down.Whether you're a course creator, educator, or mentor in the beauty or creative industry, if you’ve ever wondered why your audience isn’t converting despite you sharing the dates, the details, and the deliverables… this episode is for you.Inside, we cover:The difference between announcing and marketing your education offerWhy “doors open” posts don’t actually build demandHow to connect your messaging to the real problems your audience is trying to solveWhat to do when your first launch went great… but the second one flopsHow to shift from “just sharing” to strategic, compelling marketing that speaks to transformationPlus, I’m sharing exactly why I created the Seen and Sought After live workshop — and how it’s going to help you shift from just being visible to building a demand-driven brand.🎟 Join Seen + Sought After for just $33: https://jodie-brown-f820.mykajabi.com/seenandsoughtafter?preview_theme_id=2161180588🖥 Website: www.jodiebrown.ca🎧 Done For You Marketing + Strategy: www.aligncreativeco.com📲 Follow along on Instagram: @itsjodiebrownMentioned in this episode:Enroll in THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the details at www.jodiebrown.ca/sae