Working On It

In this episode, entrepreneur and personal branding expert Kelly Lundberg shares her journey from a cabin crew member in Dubai to becoming an authority on personal branding. Kelly shares the defining moments that led her to recognise the importance of personal branding, particularly her experience with luxury retailer Harvey Nichols. She breaks down her ‘Seven Pillars of Personal Branding’ and explores the power of storytelling and consistency across multiple platforms. Kelly also shares her insights on professional growth, the impact of environment, and how personal branding is about evolving into the version of yourself you aspire to be. KEY TAKEAWAYS Personal branding is often about transitioning from being ‘hidden’ to being ‘seen’, often providing the confidence and clarity that people are truly buying into. A successful personal brand must be consistent across multiple digital platforms, including LinkedIn, Instagram, websites, and even search results. Your personal brand sits at the top and evolves with you, while business activities and joint ventures may come and go beneath it. Effective personal branding requires an intentional strategy (who you are and what you want to be known for) before jumping into social media content. Storytelling is a crucial element of personal branding that allows for a relational experience, moving beyond generic AI-generated content. BEST MOMENTS "While you think that you're offering transformation and personal branding, ultimately what people are buying into is confidence." "Dubai is the home of reinvention. And more than that, presence and brand is very much Emirates standards." "Your personal brand never stays still. It always evolves. You evolve as a person." "Visibility is your responsibility. No one else is going to talk about you than you." "It's the small things done consistently that makes you memorable, not one big thing." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

In this episode, Brad sits down with recruitment expert Daniel Langley, founder of his own agency with a decade of experience in the industry. Daniel shares his journey from a successful career as a personal trainer to becoming a specialist in MES and smart manufacturing recruitment. They dive deep into the post-COVID landscape of hiring, exploring the challenges of inflation, the impact of AI, and the ongoing debate between remote and in-office work. Daniel provides actionable advice for both companies and job seekers, emphasising the importance of structured interviews, the power of a ‘don't-want’ list, and the necessity of building a visible personal brand in today’s digital market. KEY TAKEAWAYS A bad hire can cost a company up to 200% of that employee's salary when factoring in recruitment fees, training, onboarding, and lost productivity. Beyond defining the perfect candidate, companies should create a ‘red line’ list of traits and qualifications they absolutely do not want to protect the company culture. A successful hiring process should include at least three stages: a line manager interview, a ‘peer-to-peer interview’ to assess team fit, and a final meeting with the CEO or founder. For professionals seeking growth, being visible, particularly on platforms like LinkedIn, and quantifying your specific impact (outcomes over responsibilities) is essential for triggering promotions. Companies should strive to be in a state of constant recruitment rather than ‘turning the tap on’ only when a desperate need arises, allowing them to hire for potential rather than just immediate relief. BEST MOMENTS "The riches are in the niches. You just can't be a generalist; you've got to zero in on one micro area." "I think you have to be delusional. You have to be delusional about what you can achieve and you've got to pitch into existence what you dream." "I've always been a big believer in you either win or you learn." "AI is excellent at repeatable tasks. The big differentiator is being able to talk about your impact, being able to demonstrate that you can make decisions, assess risks." "Your LinkedIn profile should be treated as a professional digital CV." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

In this engaging episode, Brad interviews Beth Lancaster, a Senior Property Manager at FirstPort. Beth shares her fascinating career journey, starting as a dental nurse on minimum wage to making a bold move to Dubai at age 26, where she ‘faked it till she made it’ into the world of luxury skyscraper management. The conversation explores the high-pressure world of facilities management, the importance of proactive communication with residents, and how Beth manages a team of 96 developments.  KEY TAKEAWAYS Beth shares how she transitioned from dental nursing to managing a Dubai skyscraper by being willing to learn on the job and projecting confidence even when she was still learning basic office skills. In property management, silence creates anxiety. Beth emphasises the importance of constant updates, even if there is no new news, to build trust with residents during building emergencies. Successful property managers must be adept at juggling multiple high-priority tasks simultaneously while recognising their limits to ensure service standards don't slip. Beth discusses how her management style evolved through personality profiling (like the ‘Surrounded by Idiots’ workshop), moving from a ‘High Red’ dominant style to a more empathetic ‘High Yellow’ approach. The industry has become significantly more complex with the Building Safety Act, requiring managers to be constantly learning and leveraging new technologies to track compliance and safety. BEST MOMENTS "I was faking it till I made it. I didn't know how to use computers, I didn't know how to file anything, but I just seemed to get away with it." "Over-communicating is definitely going to be better than under-communication... that's where you build up the trust with your residents." "I like to be a medium fish in a big pond. I like to be somebody, but I also like to be surrounded by a lot of other somebodies." "On a Sunday evening, none of my team are feeling sick about going to work the next day. As long as we have that, then we're happy." "The more times you say no, the more successful you can be, because then you focus on the stuff that really matters."  HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

In this insightful episode, Brad sits down with Paul Bulloch, as they dive deep into the evolution of business over the last 25 years. Paul shares his journey of founding and scaling Concept, a specialist vehicle leasing brokerage, and the eventual sale of the company to Rivervale. From the early days of ‘fire in the belly’ ambition to navigating the 2008 financial crisis, Paul discusses the fundamental shift from traditional marketing to the AI-driven landscape of 2026.  KEY TAKEAWAYS Despite the rapid acceleration of AI and digital communication, business remains fundamentally relationship-based. Real trust is earned through face-to-face interaction and consistent touchpoints. The 2008 financial crisis forced a strategic shift from consumer leasing to a B2B focus. Embracing constraints can lead to discovering a more profitable and sustainable niche. Maintaining a team for 10-15 years requires more than just high salaries; it’s about structure, clear progression paths, and small, consistent acts of recognition that make employees feel valued. Selling a business is a multi-year process. Paul suggests a five-year window to refine systems, clean up credit control, and ensure the business is attractive to potential acquirers. Success in 2026 requires consistent habits, such as regular strategy sessions out of the office and staying ‘present’ in the business while leveraging AI to handle operational heavy lifting. BEST MOMENTS "No trust, no transaction." "You've got to celebrate the wins, little and often, just making sure you take stock, look at what's worked well." "As business owners, quite often the best ideas or best solutions to problems come when you're taking yourself out [of the office]." "You've got to be the best version of yourself, you need to work on yourself massively before the business." "If you're in a hole, the only way to deal with that is to try and grow out of it." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

In this episode, Brad sits down with marketing strategist Chris Burton of ‘The Marketing Centre’ to pull back the curtain on what truly drives business growth in 2026. Moving far beyond the surface-level tactics of SEO and pay-per-click ads, Chris explains his ‘Marketing Orchestra’ philosophy, where technology, messaging, and people must be perfectly synchronised to create a high-impact brand. KEY TAKEAWAYS Successful marketing isn't about a single tool; it’s about the synergy between the ‘instruments’ (tools like Google Ads or AI), the ‘music’ (your messaging and tone), and the ‘conductor’ (strategy). Exceptional customer experience is defined by doing the unexpected. Small, innovative shifts in how you treat customers can lead to massive increases in referrals and lifetime value. Small-to-medium enterprises (SMEs) have a distinct advantage in their ability to pivot quickly. By leveraging AI to accelerate research, they can outmaneuver slow-moving corporate competitors. A brand isn't just a logo; it’s the internal culture of the business. When employees are aligned with the brand's values, they naturally deliver the ‘operating standards’ that keep customers coming back. To avoid the ‘Red Ocean’ of cutthroat price wars, businesses must identify their ‘sweet spot’ - the intersection of what they do best and what the market uniquely needs. BEST MOMENTS "Marketing shouldn’t be a cost; it should be a profit driver, a growth driver, contributing actively in the fiscal year and beyond". "The instruments are the tools, the music you play is the messaging and the tonality of it all. I need to be the conductor, not the instrument player". "Customer experience is what your customers feel and actually experience. It’s not what you say; it’s how you say it. It’s not what you do; it’s how you do it". "Brand exists because what it does is it helps attract the right people to your business. That’s customers, but it’s also talent". "A customer that strongly recommends your business typically creates eight times their own lifetime value through recommendation". HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

In this high-energy conversation, Dr. Aalok from Implement AI joins the show to demystify the rapidly evolving landscape of Artificial Intelligence. Moving beyond the ‘Google search’ mentality, Alok explains how AI is a general-purpose technology, akin to electricity or fire, that can act as a ‘spectral night vision’ for business owners to see opportunities they previously missed. From automating mundane tasks to building full-scale digital colleagues like ‘Neo’ and ‘Morpheus’, the episode explores how curiosity-driven entrepreneurs can leverage AI to gain an unfair advantage. KEY TAKEAWAYS Don't view AI as a simple chatbot; view it as a tool that allows you to see data patterns, customer needs, and business inefficiencies that are invisible to the naked eye. Start by augmenting yourself (speeding up your own tasks), then augmenting your team (standardising processes), and finally reaching transformation (redefining revenue capacity and customer experience). To get the best results from AI, you must feed it your ‘company DNA’, your specific tone of voice, ethos, and unique industry insights, rather than asking for generic content. We all have a limited ‘budget’ of attention each day. Success comes from automating or avoiding distractions so you can apply your focus to high-impact, creative decisions. 2026 is a ‘compression year’ where technological advancement is moving at an unprecedented pace. Those who experiment and implement now will be ‘above the fog’ while others are left struggling to take off. BEST MOMENTS "Use AI like special glasses, spectral night vision, to see things that other people couldn't see before." "You're not limited by technology; you're limited by creativity." "If you're a free user, you're the product. When you pay, you're the partner." "It’s more elegant to avoid than to say no. Guard your attention; it’s your most valuable currency." "It’s not what you don't know that gets you; it’s what you think you know that isn't true." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

In this episode, Brad dives deep into the fascinating intersection of psychology and branding with Claire Marshall, founder of Brand Mixology. Claire shares her unique journey from corporate recruitment to hypnotherapy, and ultimately, to helping founders build powerful personal brands. We explore why ‘yellow pages’ advertising is dead, how our primal need for human connection influences buying decisions, and why AI should enhance, not replace, your authentic voice.  KEY TAKEAWAYS Success comes from owning your unique blend of experiences, skills, and personality quirks.  In an era of AI-generated content and endless ads, consumers crave authentic human connection. Building trust through a personal brand is more effective than shouting the loudest. True accountability isn't about being told off; it's about having a support system or community that validates your progress and keeps you moving toward your goals when motivation wanes. Avoid ‘throwing spaghetti at the wall’. Use Claire's ‘Vivid Framework’ (Vision, Identity, Visibility, Innovation, Data) to ensure every marketing action aligns with your core business goals and customer needs. Don’t ignore the numbers. Regularly reviewing simple metrics, like engagement or consistency, can reveal what’s actually working, allowing you to pivot before you waste resources on ineffective strategies. BEST MOMENTS "You can only see the journey when you join the dots backwards." "Success comes from your own mix of experiences, of the trial and error, and also of what makes you unique." "You don't ask somebody to marry you on day one... [that's] probably not the most effective strategy." "All data is good data. I think sometimes people don't want to look at it because the data can be stuff you don't want to hear, but actually that's the good stuff to hear." "If you can really own who you are and what you want that life to be... take that stand aside from what is considered the 'safer route'." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

In this episode, Brad sits down with Ryan Ashford-Smit, the co-owner of the UK’s first OsteoStrong centre in Tunbridge Wells. Ryan shares his fascinating journey from a career in architecture and lighting design in South Africa to becoming a pioneer in the UK biohacking space. They dive deep into the science of ‘osteogenic loading’, a method of strengthening the skeletal system that takes just 15 minutes a week. Ryan explains how high-impact force is the missing key to longevity, how he reversed his own knee arthritis, and why we should all be training like athletes for our ‘Quantum Decade’, the last ten years of our lives. If you are interested in future-proofing your body, reversing aging, or simply understanding the hidden foundation of physical strength, this conversation is a must-listen. KEY TAKEAWAYS Bones are not just static structures; they are living, breathing organs similar to the heart and lungs. Just like muscles, they require specific stimuli to remain healthy and can decondition without it. There is a neurological connection between bone density and muscle strength. If your bones (the chassis) are weak, your central nervous system limits your muscle output to prevent self-injury. Strengthening the bone removes this governor, allowing for greater muscle gains. To trigger new bone growth, the skeletal system needs to experience forces of roughly 4x body weight. This is nearly impossible to do safely in a traditional gym, but is the core principle behind OsteoStrong’s robotic loading technology. The decisions you make regarding your health in your 40s and 50s dictate the quality of your life in your 70s and 80s. Training now is about ensuring you have the mobility to put your own luggage in the overhead locker during your final decade. Biohacking and training provide the stimulus for growth, but the actual repair happens during rest. Without adequate sleep and protein intake, the body cannot utilise the stimulus to build denser bone and stronger tissue. BEST MOMENTS "I learned that bones are living, breathing organs, like your heart or your lungs." "No trust, no transaction." "Thinking about the last 10 years of your life, we should all be training like athletes for that quantum decade." "No one plans to be in a mobility scooter. Some plan ‘not’ to be in one." "Your bone strength becomes your new limitation, athletes realise the only way they can break through that barrier is to improve their bone strength." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

In this episode, Jo shares with Brad her remarkable journey from investment banking to founding Aces High, a corporate team-building initiative that reimagines poker as a skills-building experience without the gambling aspect. She discusses the profound personal challenges she faced, including the loss of loved ones, which prompted her to seek a more meaningful career. Jo highlights the parallels between poker and business strategy, emphasizing the importance of patience, discipline, and the ability to assess risks. KEY TAKEAWAYS Life's challenges, such as personal losses, can serve as catalysts for change. Embracing these moments can lead to significant personal and professional growth, encouraging individuals to pursue their passions and take calculated risks. Poker teaches valuable life skills such as patience, discipline, and strategic thinking. These skills can be applied in business settings, helping individuals navigate high-stakes situations and make informed decisions. Recognising when to cut losses is crucial in both poker and business. It's important to assess situations objectively and make decisions that minimise potential losses rather than stubbornly holding on to failing ventures. Maintaining a calm and composed mindset is essential for effective decision-making. Practicing mindfulness can help individuals respond thoughtfully rather than react impulsively, especially in high-pressure situations. Engaging in activities like poker can boost confidence and assertiveness, particularly among women. By creating inclusive environments and encouraging participation, individuals can develop skills that translate into professional success and personal growth. BEST MOMENTS "I think sometimes it's the cracks that let the light in, right? It's those moments where you think, well, actually, what is important to me?" "Poker teaches you about patience and discipline, statistics and picking your moments." "I realized I've got aces and there was no way I was folding." "It's about authenticity. I absolutely would have had that what if, and I probably wouldn't have forgiven myself." "You don't need to gamble to take the value from poker." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

In this episode, Brad sits down with Gav, a fitness expert with a unique background in sports science and a 17-year career in male stripping. Gav shares his unconventional journey into the fitness industry, detailing how he transitioned from entertaining audiences to becoming a personal trainer and eventually moving his business online. They discuss the complexities of weight loss, emphasising the importance of understanding calories in versus calories out, and the psychological aspects of dieting. Gav highlights the significance of changing one's identity to achieve sustainable weight loss, discussing how mindset and discipline play crucial roles in long-term success. KEY TAKEAWAYS Achieving and maintaining weight loss requires a fundamental change in identity. Individuals must see themselves as someone who engages in healthy behaviours, such as exercising regularly and making mindful food choices. Weight management fundamentally revolves around the principle of calories in versus calories out. To lose weight, one must consume fewer calories than they burn, but this equation is influenced by various factors, including metabolism, activity level, and the thermic effect of food. High protein intake is crucial for weight loss and satiety. Increasing protein levels can help individuals feel fuller and more satisfied, making it easier to adhere to a calorie deficit. Motivation can get someone started on their fitness journey, but discipline is what sustains long-term success. Building discipline involves saying no to unhealthy choices and developing habits that align with one's health goals. Finding the right caloric intake for weight loss is often a process of trial and error. It's essential to monitor how one feels and responds to different calorie levels, adjusting as necessary to ensure sustainable progress. BEST MOMENTS "Calories in, calories out, is a very simplistic way of describing a quite complex equation that is always going on. But it is absolutely 100% true." "The perception of hunger is very different to one person to the next." "If you don't believe that I'm someone that gets 10,000 steps a day, or hits the gym three days a week, you'll never have that six-pack." "I like to be quite aggressive in the first two weeks. If we can get someone to lose five, six pounds in the first two or three weeks, their level of trust has just gone through the roof." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week

To kick off the new year, Brad interviews mindset coach Paul, who shares his remarkable journey from a challenging childhood to becoming the youngest cruise director in the world. Paul reflects on how his early experiences in acting and a desire to escape his past shaped his mindset and fuelled his ambition. He discusses the transformative power of positive thinking and the importance of evolving one's mindset to achieve personal goals. KEY TAKEAWAYS The journey to becoming a mindset coach began with a desire to escape a challenging childhood. Engaging in acting provided an early outlet for self-expression and exploration, which later translated into a passion for helping others change their thinking. Exposure to books like "The Power of Positive Thinking" and "The Power of the Subconscious Mind" ignited a belief in the potential to control one's thoughts and emotions, leading to significant personal and professional achievements, including becoming the youngest cruise director in the world. The importance of experiences over material possessions is emphasised. True fulfillment comes from meaningful experiences and relationships rather than simply accumulating wealth or status. A structured approach called "Engage" was developed, consisting of six steps: Evolve, Nirvana, Grace, Action, Grit, and Education. This framework guides individuals in transforming their mindset and achieving their goals. Emphasising the need for resilience, the discussion highlights that challenges are a natural part of life. Viewing setbacks as feedback rather than failures is crucial for personal growth and maintaining a positive mindset. BEST MOMENTS "I came to the understanding that you can become anything you want if you can control your thinking and your emotions." "I decided to believe in myself, and it was the most apparent thing ever, because I made up in my head that I was going to prove him wrong." "If you're a miserable person, it doesn't matter where you go in the world; you can go to Mexico on holiday, and you'll still be miserable." "It's really funny that something when you're a child can shape the rest of your life." "The key to success is to live in what I call a state of grace and grace is the system to do this." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

In this episode, Taz shares his journey into the tech world, beginning with his childhood in Chelmsford and his early fascination with technology during the dial-up era. He recounts building his first website at 16 for his father's printing business, which sparked his interest in user interface (UI) and user experience (UX) design. Taz discusses his placement at IBM, where he honed his skills in marketing software, and how this experience fueled his entrepreneurial spirit, leading him to co-found Vibe Agency shortly after graduation. KEY TAKEAWAYS The journey into tech began in the teenage years, sparked by experiences with early internet technologies like dial-up and MSN Messenger, leading to the creation of a first website at age 16. The initial fascination with technology shifted from coding to understanding user experience (UX) and user interface (UI) design, emphasising the importance of improving user journeys and processes. After graduating, the decision was made to start a business immediately, driven by a desire for independence and entrepreneurship, leading to the founding of a web development agency with friends. The agency has worked with the NHS for over a decade, focusing on automating manual processes to improve efficiency, such as developing booking platforms and reporting tools for training hubs. BEST MOMENTS "I remember at the age of 16, I built my first website. What fascinated me was actually not the code, it was actually the experience." "When one door closes, another one opens. I always kind of look at it in the sense that when one door closes, another one opens." "If we can automate that, can we make more space for the human element to grow?" "The reality is that the bits that are being automated are the bits that are taking the admin and heavy processes that are causing the pain for the businesses." "We went in and we said, look, why does it have to be done manually? Like you're a small team. Capacity is massively a big problem in the NHS." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

Brad speaks with Kathy, a powerhouse in the sales and business consulting arena, who shares her inspiring journey from corporate life to entrepreneurship. Kathy discusses her early passion for sales, the challenges she faced in a competitive job market, and the pivotal moments that led her to establish her own successful business. Throughout the episode, they explore the evolving perceptions of sales, the importance of building meaningful relationships with clients, and the critical role of value propositions in standing out in a crowded marketplace. KEY TAKEAWAYS Sales is often undervalued as a profession, yet it is essential for business success. The focus should be on helping people buy and solving their problems rather than just selling a product. Establishing deep, meaningful relationships with clients is crucial. Long-term partnerships can lead to sustained business success, as demonstrated by the speaker's experience with clients over many years. A strong value proposition is vital for differentiating a business in a competitive market. It should clearly communicate the unique benefits offered to customers and align with their needs and desires. In times of economic difficulty, businesses can still thrive by focusing on quick wins, understanding customer needs, and being willing to let go of clients who do not align with their value. Building a culture of trust and providing opportunities for impact can significantly enhance employee satisfaction and retention. BEST MOMENTS "I think the sad thing, Brad, is that sales is still, even today, not seen as a profession." "Without sales, you don't have a business." "The biggest way to stand out is to be different." "It's amazing how often you've tried it, but I've often said to clients or prospects, 'This is a great opportunity. I can't actually deliver it for you.'" "You need to have your hard line. You need to be able to say no." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week

In this episode, Brad interviews financial advisor Doug Bennett, known as the "goals guy," to discuss the transformative power of goal setting. Drawing from his personal experiences, including overcoming financial struggles and the loss of his parents, Doug shares insights on the importance of writing down goals and how it can influence one's subconscious. He emphasises the significance of physical writing over digital methods, explaining how it helps prioritise what truly matters. KEY TAKEAWAYS Physically writing down goals, rather than typing them, creates a direct link to the subconscious, helping to prioritize and focus on what truly matters. This practice can lead to achieving significant milestones over time. Facing financial challenges, such as nearing bankruptcy, can serve as a catalyst for personal growth and resilience. Learning from tough experiences and maintaining relationships can provide support during difficult times. Establishing a solid financial foundation involves participating in company pension schemes, securing life insurance, and considering income protection. These steps are crucial for long-term financial security. Adopting a mindset of abundance and believing in one's potential can lead to greater achievements. Writing goals as if they have already been accomplished can create a sense of urgency and motivation to reach those goals. Focusing on traditional investment strategies, such as buying and holding assets, is essential for building wealth over time. Avoiding impulsive spending and prioritising savings can lead to financial freedom and a more secure future. BEST MOMENTS "Don't give up. There's always somebody. You need to do what you need to do." "The writing down gives your subconscious the instruction you've already achieved it." "You should really be saving about 15% of your monthly wage." "If you cut your cloth, don't go chasing everybody else." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

In this episode of Brad interviews communication expert Andy Bounds, who shares his insights on how to influence and sell without sounding overly salesy. Andy introduces the concept of "afters," emphasising the importance of focusing on the outcomes and experiences that clients will gain from working with you. Andy discusses the significance of storytelling in sales, explaining how personal experiences shape effective communication.  KEY TAKEAWAYS Focus on Afters: When communicating with potential clients, emphasise the "afters" – the benefits and outcomes they will experience after working with you, rather than just listing credentials or services. Experience and Outcomes Matter: It's essential to provide both a positive customer experience and tangible outcomes. Clients want to enjoy the process while also achieving their goals, such as increased sales or saved time. Use Stories to Sell: Instead of relying solely on facts and credentials, share relatable stories that illustrate how you've helped others achieve their desired outcomes. This approach makes your message more engaging and memorable. Tailor Proposals to Client Needs: When creating proposals, ask clients what they want in terms of format, length, and content. This customisation can help you stand out from competitors who may not take the time to understand client preferences. Simplify Next Steps: Always include clear instructions on how clients can accept your proposal and what the next steps will be. This clarity can prevent confusion and increase the likelihood of a positive response. BEST MOMENTS "What they care about, the afters. In other words, after you, why are they better off?" "Facts tell, stories sell." "If you want other people to really latch on to what you do, you've got to let them know why they will be better off after you." "Your job is to enhance the condition of the other person." "If you want to see someone again at the end, you don't say, When shall we meet again? Change it to, How soon can we meet again?"  HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week

In this episode, Brad interviews Ben Knight, the founder of Trade Tribe, dives deep into his personal journey and the philosophy behind his unique approach to investing. He shares the pivotal mindset shift that drove him away from the traditional 9-to-5 path, crediting his early exposure to his entrepreneurial grandfather. Ben outlines his educational journey, including his intentional pursuit of an international business degree to facilitate living abroad, and how these experiences broadened his perspective. He also breaks down his "5 minutes a day" investing strategy, which he developed to gain back time lost to intense, stressful day trading. KEY TAKEAWAYS Ben's primary drive from a young age was to avoid the traditional corporate grind, a desire that sparked his interest in business and investing. He used his university education strategically to live abroad (Florida, Spain, Canada), which he credits with opening his mind and challenging his pre-conceived notions. Ben created a streamlined, medium-term investing strategy focused on a few minutes of daily action to maintain a consistent income stream without sacrificing his time. He highlights that while compounding builds wealth, negative habits and stress (like trying to "day trade") compound into burnout and financial losses, illustrating his "either way you pay" mantra. Ben argues that conventional retirement saving (like a 3% yielding pension) is a "guaranteed loss" against real inflation, and learning to invest for higher double-digit returns is essential to growing wealth. BEST MOMENTS "It was always a way to not get into a 9-to-5 career. I was so desperate to not have that lifestyle that I saw so many people around me hating." "In life, there's always a cost to every action and inaction, and you always just choosing which price you'd prefer to pay. Either way, you pay." "Getting into like day trading and expecting to be good is like kicking a football for the first time and then expecting to play in the Premier League the next weekend." "If you're making 3% and you learn something to get to 15%, that's five times more you're making per year. It's an unbelievable amount." "The times of crashes and recessions, that's when the most millionaires are made. Knowing what to do when there is a crash is the most valuable thing that you could possibly have." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week

Today, Brad sits down with Chris Archer as he shares his journey from building and selling CA Windows Systems to founding SME Success Group. Chris discusses the importance of aligning business goals with personal values, the emotional complexities of selling a business, and the dual feelings of disappointment and elation that come with such a significant transition. He emphasises the necessity of implementing effective systems within a business to ensure consistency and reliability, allowing entrepreneurs to reclaim their time and focus on what truly matters. KEY TAKEAWAYS Establishing effective systems within a business is crucial for ensuring consistency and reliability in operations. Systems allow businesses to produce repeatable and predictable outcomes, which is essential for building customer trust and satisfaction. Business owners should have a basic understanding of financial metrics such as profit and loss statements and balance sheets. This knowledge helps in making informed decisions about pricing, cash flow management, and overall business health. A successful business must focus on understanding and serving its customers. This involves developing strategies for customer attraction, conversion, and retention, ensuring that the business meets the needs and expectations of its target audience. Curiosity and a desire for progression are vital traits for entrepreneurs. Being open to new ideas and willing to challenge the status quo can lead to innovative solutions and improvements in business practices. Business owners should have a clear strategy for their future, whether it involves exiting the business or evolving it to better serve their lifestyle and goals. Planning for the future helps prevent stagnation and ensures that the business aligns with personal aspirations. BEST MOMENTS "A business should serve your life, not own it or disrupt it or ruin it." "If you can tell someone with confidence and conviction why what you're doing matters, it's much more believable." "Systems grow businesses, people run systems." "If you're doing something you know you can do well, all you've done is just created yourself a job." "What you're not changing, you're choosing." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week

Brad interviews Paula Mitchell on the challenges and triumphs of building company culture and leadership in the ever-evolving business landscape. Drawing from her experiences as a co-founder of multiple companies and her journey from a failed lawyer to a successful entrepreneur, Paula shares insights on the importance of trust, the impact of leadership on culture, and the necessity of continuous personal and professional growth. They touch on the effects of the COVID-19 pandemic on workplace happiness, the significance of mentorship, and the need for leaders to create an environment where employees feel empowered to contribute to the culture. KEY TAKEAWAYS Company culture is significantly influenced by leadership, but it can also be shaped by team members. A strong culture requires clear communication of values and behaviours, allowing everyone in the organisation to contribute positively. Trust is a complex concept that leaders must extend generously to their team members. While it takes time to build, it can be fragile, and leaders should communicate openly about any issues to maintain a healthy trust dynamic. Personal and professional growth should not be limited to climbing the corporate ladder. Mastery in one's current role or exploring new interests can lead to fulfilment and engagement. Leaders should encourage this mindset among their teams. Leaders often get caught in the daily grind, making it essential to carve out time for reflection and strategic thinking. This practice can help organisations adapt to changing cultures and improve overall employee satisfaction. Having mentors or advisors can help individuals navigate the overwhelming amount of information available today. Engaging with someone who has experience can provide valuable insights and guidance for personal and professional development. BEST MOMENTS "If your leadership aren't kind of pulling in the same direction, aren't aligned in what the message is, then sadly, the knock-on effect is that the culture is affected for everybody." "What the fuck? Like, how can that be that we spend so much of our time in work and it can be so poor for so many people?" "Trust takes years to build, but moments to break. I just think I don't like the moments to break bit." "I think it's important for the leaders to be the ones that extend [trust] first and to extend it generously." "We forget how freaking wonderful it is to get better at shit because we are not quite as deliberate about it as we were in our early years." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week

In this episode, Brad interviews Byron Munford, a leading expert in personal health and fitness, who shares his journey from a young martial artist to a competitive weightlifter and health coach. They take a look at the importance of maintaining a healthy body and mind for service-based business founders looking to scale their operations without burning out. Byron discusses the significance of strength training, nutrition, and mindset, emphasising that health is wealth. KEY TAKEAWAYS A healthy body and mind are essential for service-based business owners to scale their businesses effectively and enjoy their lives. Prioritising personal health can lead to better decision-making and overall well-being. Both athletes and executives share a commonality in their mindset and resilience. Understanding and accepting pain as part of the process is crucial for growth and overcoming challenges. Incorporating strength training into any fitness routine is vital for maintaining muscle mass, bone health, and overall physical function. It should be tailored to individual capabilities and needs. Protein is a critical nutrient for muscle repair and growth. The amount needed varies based on body composition and activity level, with leaner individuals requiring more protein. Whole food sources like meat, fish, eggs, and dairy are recommended over processed protein products. Mastering the six pillars - exercise and movement, nutrition and hydration, sleep, mindset, stress management, and recovery - can significantly enhance overall health and quality of life. Each pillar plays a crucial role in achieving optimal well-being. BEST MOMENTS "If you believe you can do it, you will. If you don't, you won't." "Pain is perception. Pain to one person is life. If you can't accept that every bit of pain you feel is bad, you will never progress." "Strength training is essential. If you don't do it, you'll lose muscle mass, and your bones will degrade." "You can't do any of that if you haven't got a healthy body and mind." "The average person will only ever contract 30% to 40% of their max muscular units. Elite athletes can tap into a greater percentage." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week

In this episode, Brad interviews Stephen Read in a thought-provoking conversation about leadership, business culture, and strategic planning with a focus on service-based businesses. Stephen shares his extensive experience in building and scaling companies across various regions, including the UK, US, Europe, and the Middle East. He emphasises the importance of nurturing talent within teams, the significance of a customer-centric culture, and the need for realistic business planning that goes beyond mere ambition. KEY TAKEAWAYS Effective leadership involves nurturing and developing team members, allowing them to excel and potentially surpass the leader. This approach fosters a supportive environment that contributes to overall business success. A strong company culture is essential for success and should be cultivated from the top down. Leaders must lead by example and ensure that the culture aligns with both employee needs and customer expectations. Business plans should be grounded in reality, outlining clear steps to achieve ambitious goals. It's crucial to break down objectives into manageable milestones and ensure that the team has the resources and support needed to execute the plan. Maintaining a strong focus on customer needs is vital for business growth. As companies scale, they must avoid losing sight of their customers, as this can lead to a decline in service quality and customer satisfaction. Businesses must be willing to adapt and evolve their strategies based on market conditions and internal capabilities. This includes being open to feedback, learning from failures, and adjusting plans to ensure sustainable growth. BEST MOMENTS "I've always felt that if people want something and they push hard enough, they don't wait to be told or asked, they grab it." "It's easier to be forgiven afterwards if you've done something or you've done too much than it is to ask permission in the first place." "The leader of the business is central to a good culture. The leader has to lead by example." "If you turn left or turn right, the price difference is huge, but the services for it isn't worth that." "The UK is the hardest place to do business, I think, by some way." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week