How Do I Podcast?

One clip generated 4 million views … and then they did it again. But why did it work? Daniel Beardall started Bothsides Podcast back in 2021 with his then Co-host Kevin Buchanan and it’s grown into one of the top real estate podcasts in the country. But while he was growing it, he also found a way to turn the podcast into something that generated leads for his business, grew his personal brand and became the tool that got him into rooms he could have never imagined walking in.  And along the way he and a guest gave away $200,000 on the podcast and hosted a party on a super yacht.  If you’ve been thinking about starting a podcast as a business owner this is the blueprint into how to actually make it make money for you … whilst still having fun.  We talk about 🎙️How to repurpose one podcast into 15+ pieces of content 🎙️What to do the second a clip goes viral 🎙️How to land sponsors for your podcast 🎙️Should you charge guests to be on your show? 🎙️The number one thing you should do before EVER agreeing to have a co-host  You’ll hear: 00:00 - How one episode hit 3 million views 04:17 - The best way to generate leads 07:21 - 3 ways a podcast grew Daniel’s entire business 11:14 - What happens in the 5 minutes after you stop recording 12:11 - 4 million views on a single reel 15:28 - Did giving away $200K actually grow the show? 26:40 - The $25,000 podcasting strategy 30:10 - Taking the podcast on an $80k superyacht 32:51 - The reason the show stalled … and what every podcaster should think about 36:52 - The one repurposing strategy every podcaster should focus on 39:33 - How to repurpose one episode into 15+ pieces of content 43:15 - Posting a reel twice and getting another 110,000 views 45:00 - How much does producing a podcast at this level actually cost? 47:23 - Do this before you start a podcast with a co-host 57:32 - The podcast Daniel would start if he owned a local business 01:02:03 - The 2026 growth play most podcasters are missing Connect with Daniel over at https://www.instagram.com/daniel_beardall Listen to Bothsides on Apple (https://podcasts.apple.com/us/podcast/bothsides-podcast/id1585830750) , Spotify (https://open.spotify.com/show/3wNWmFad9vzMqAwHfNaNzT) or Watch on Youtube - https://www.youtube.com/@bothsidespodcast Loved this episode? Learn from Spotify’s Creator Partnerships Manager for AUZ Jordyn Christensen on Apple (https://podcasts.apple.com/us/podcast/what-the-best-creators-on-spotify-are-doing-with/id1840086977?i=1000787255007), Spotify (https://open.spotify.com/episode/4sjW2sSVDt2Q1f6KC0Qaak?si=cYRnT48rRRmXAwvMIqDSyw) or Youtube - https://youtu.be/OcQs3r_XoLw  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most podcasters spend thousands on equipment, editing, and marketing... but they're forgetting the ONE thing that actually makes people listen: their voice. Annalise McCarthy is the speaking coach who turned her own anxiety and speech impediment into a superpower. She trains some of Australia’s top leaders, CEOs and executives to speak with confidence and command any room.  Regardless of how many episodes you’ve recorded, most people secretly sabotage themselves every time they speak … The good news though? It takes just 60 seconds a day to fix it and we’re going to give you the exact steps you need.  We chat about:  🎙️The 5 words that kill your credibility 🎙️A simple change that will make your guests (and listeners) lean in to every word you say 🎙️The hack for your posture that will make you instantly feel more confident  🎙️What professional speakers and podcasters do to warm up  🎙️And the habit most people do that makes people STOP listening  You’ll hear:  0:00 - Why we got Annelise on the podcast  1:27 - The one thing every great speaker and podcaster does 6:03 - Do this before you start recording 6:45 - Exercises to do before you start recording  8:28 - The breathing technique that will remove your anxiety in 30 seconds  13:44 - Never eat this before recording 16:53 - Why two people can ask the same question but have a completely different podcast episode  20:30 - What Steven Bartlett does to get MORE from his guests  24:30 - The real reason you hate your own voice  28:33 - The 60 second exercise to remove ‘uhm’ from your vocabulary forever  37:31 - These words destroy your credibility  39:37 - If you want to sound like the go-to say your sentences like this  42:00 - If you think you ‘suck’ listen to this  45:54 - The one question that builds instant report  47:22 - How to be memorable  Find Annelise over at  Instagram - @herspeakingcoach Website - https://www.herspeakingcoach.com/ Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

72% of people now prefer video over audio podcasts and the average Australian is consuming 8.3 podcasts per week.  We’ve spoken over the last few weeks about how podcasts can be a great tool for getting AI tools to recommend you (check out Jeremy’s episode here - https://youtu.be/0HrEBgueeNs, how to use them to get PR and attention (check out Jessy’s episode here - https://youtu.be/rlk_fjnoPFo) And today I’m talking to Jordyn Christensen about how to actually make money as a podcaster, what Spotify tools work the best for building a community FAST, how the top charts really work and what some of the best podcasters in the world are doing to grow.  Jordyn leads creative partnerships at Spotify which which means she spends her days inside the data, working with the creators who are growing fastest and earning the most. But before that she co-founded Centennial World and co-hosted Infinite Scroll for four years so she doesn’t just know creators, she’s been exactly where you are now. We talk about 🎙️Why 72% of listeners now prefer video, and the viewing habit that will surprise you 🎙️How the Spotify Partner Program works and the three revenue streams you can earn from one episode 🎙️The mistake that is keeping your show off the charts 🎙️The most underused growth lever in podcasting right now 🎙️What the best podcasters are now doing in the first 60 seconds 🎙️How to build a community that grows the show for you You’ll hear  00:00 - The Spotify stats that change how you think about video 02:07 - How Jordyn went from beauty writer to Spotify 04:05 - What listeners actually want in 2026 07:48 - How podcasting has changed since video arrived 10:52 - Why 72% prefer video and how to capture their attention 15:30 - The mistake audio-first shows make when they add video 17:19 - What actually drives huge growth on Spotify 20:54 - The real secret to landing on the Spotify charts 23:58 - The most underused growth strategy in podcasting 28:24 - What the best creators do that everyone else misses 31:59 - How to actually make money on Spotify 34:29 - The sponsorship tool that will change how you run ads 36:18 - $100 million paid out and what creators are really earning 40:54 - What Jordyn would do if she was starting over today 43:53 - Why your back catalogue is your hidden growth engine 45:37 - How to get people to comment, subscribe and stay 49:45 - Keeping community alive as you scale 56:26 - The show Jordyn wishes someone would create Connect with Jordyn over at https://www.linkedin.com/in/jordyn-christensen-875b9a116/ and https://www.instagram.com/jordyn_christensen/?hl=en Loved this episode? Listen to Caleb Ralson break down how he got over 600K views and 30,000 email subscribers from one video - https://youtu.be/L6TMKg_0XT8?si=yUQf6U_HP2R0adeZ    Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

He exited for $180 million … and then decided to start a podcast. A few years later he and his team now reach over 35 million people every single month and reverse engineered strategies from some of the biggest creators and companies in the world, including Netflix. But you’ve probably heard that side of Frank Greef’s story before. Today I want to talk to you about Chew The Fat. The podcast he started in 2023 where he interviewed over 100 of Australia’s best entrepreneurs, creators and founders whilst leading the way for so many other shows to follow. We talk about 🎙️ How to grow your podcast (or social media account) quickly in 2026 🎙️ Building a content team and getting them aligned to your vision and goals 🎙️ The one thing you should never use AI for 🎙️ How to stand out when doing cold outreach (from a man who’s inbox is overflowing) 🎙️ How to use AI to build your own content strategy that actually works You’ll hear  00:00 - The one thing every AI still can't fake 01:11 - He'd just made $180 million. So why start a podcast? 04:25 - The one thing he did for every single guest that no other podcaster did 08:36 - The guest who said no for a year and a half 10:47 - Frank’s one rule for success 12:26 - How he prepped for every interview 14:58 - The edit that flopped, and the iPhone video that didn't 20:07 - The one thing you should never let AI do 22:32 - 9 million to 35 million a month. What changed. 24:20 - How to create a content plan thats geared to win 28:27 - 40 posts a day so they could find the one winning combination 37:36 - The DM that sold his business 48:38 - If it wasn't about business, he'd make this instead Connect with Frank over at https://www.linkedin.com/in/frankgreeff/ and https://www.instagram.com/frankgreeff_/?hl=en See Kinso here - https://www.kinso.ai/ check out Chew the Fat on Apple and Spotify (https://open.spotify.com/show/6xOVfqbxp7vCVCTtmU4jt1?si=2cdc187dec1843f6&nd=1&dlsi=dd51bb24600e420b) Loved this episode? Listen to Caleb Ralson break down how he got over 600K views and 30,000 email subscribers from one video - https://youtu.be/L6TMKg_0XT8?si=yUQf6U_HP2R0adeZ    Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

He’s shared stages with Gary Vee, Steven Bartlett and Seth Godin and in the last 12 months he’s grown his Youtube following for Agency Podcast to over 1.5 million subscribers (it will be more once you read this).  Dain Walker is a Brand Strategist, Author, Speaker and is sitting down with us today to tell you the secrets behind building a personal brand that makes you money, gives you life changing opportunities and ensures you stand out as the go-to in your industry.  If you’ve ever wanted to know:  🎙️How to Build Trust with your Audience  🎙️Whether YOU should Start Podcast  🎙️ What the most successful founders are doing right now to safeguard their companies and roles against AI  🎙️How to monetise your podcast and content  Listen all the way through this one.  0:58 - Why we got Dain on & The Podcast Dain listens to every single week  3:48 - Youtube’s HUGE move on AI generated content  5:43 - The biggest opportunity that’s come from Dain’s Podcast  8:56 - How to use a podcast to build trust with your audience  10:33 - Using your podcast to position YOU as the go-to  17:50 - Why most podcasts never find their audience  21:52 - How to set your podcast up for success from day one  27:59 - Should YOU start a podcast in 2025? 30:03 - The mistakes Dain made when he started podcasting  31:36 - What Dain does after every single episode  37:21 - If you’re nervous about starting a podcast, listen to this  42:44 - How Dain schedules his podcast recordings as a founder, speaker and Dad of 2  45:16 - If you’re NOT spending your time on this in 2025, you will fail  45:57 - How to use AI to create content that performs  47:41 - This is the best performing content right now 49:50 - Do founders need to be involved in creating content? 51:41 - How to build and monetise a community   Listen to the episode where Dain and the Team break down what goes into every episode of Agency Podcast here  Youtube - https://www.youtube.com/watch?v=eNs0rLEN52A  Apple - https://podcasts.apple.com/us/podcast/50-building-a-podcast-from-scratch-dain-walker/id1568032804?i=1000677848703 Spotify - https://open.spotify.com/episode/5LuWcYZ8QzDIjGf87m1VHn  Want to actually take action from this episode? Download the Debrief here …  Find Dain over at  Instagram - https://www.instagram.com/dainwalker And Agency Podcast  Youtube - https://www.youtube.com/@agencypodcast  Instagram - https://www.instagram.com/agencypodcast_/  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast