Google Ads Strategy Hub

In this conversation, Sarah Stemen discusses effective strategies for converting Google Ads clicks into paying clients, emphasizing the importance of understanding the backend processes of a business and optimizing landing pages. She outlines a four-phase blueprint for service-based businesses to enhance their Google Ads performance and client acquisition.TakeawaysFocus on backend optimizationCreate dedicated landing pagesChapters00:00 Understanding Google Ads Conversion02:22 The Importance of Backend Processes03:19 Financial and Mindset Alignment08:32 Landing Page Engineering and Conversion Science14:08 Building Trust and Authenticity19:47 Leveraging AI in Google Ads23:03 Final Thoughts on Google Ads Strategy

In this conversation, Sarah Stemen discusses the challenges of conducting a Google Ads audit for a B2B client facing data starvation. She emphasizes the importance of understanding account performance, analyzing change history, and providing strategic recommendations to improve campaign outcomes.TakeawaysData starvation impacts performanceMaximize clicks as a temporary solutionChapters00:00 Understanding Data Starvation in Google Ads02:00 Analyzing Account Performance and Strategies04:25 Navigating Low Volume Campaigns05:59 The Importance of Change History09:45 Recommendations for Struggling Accounts11:12 Delivering Audit Insights to Clients

Is paying a monthly retainer for Google Ads management actually hurting your business?In this video, 17-year Google Ads expert Sarah Stemen pulls back the curtain on traditional agency account management. Learn why high monthly retainers often lead to "surviving, not strategizing" account managers, hidden waste in ad spend, and how taking control of your own account strategy can transform your ROI without taking over your life.Whether you are a business owner tired of passive agency maintenance, overwhelmed by generic courses, or looking for a more sustainable business model, this deep dive breaks down what is really happening behind the scenes in the Google Ads industry.⏱️ Timestamps00:00 - The Decision That Confused the Industry 01:00 - My 3 Core Google Ads Services 01:48 - Protecting Life, Family, and Client Sanity 03:00 - The Mental Toll of Hyper-Active Account Management 05:15 - The Dirty Secret of Traditional Ad Agencies 07:15 - $17,000 Wasted: A Real-World Audit Example 08:20 - Audits, Live Coaching & "Build and Train" 10:00 - Why Generic Google Ads Courses Fail 11:55 - Critical Questions Every Business Owner Needs to Ask 14:15 - Breaking Free From Permanent Retainers🛠️ Work With Me / Get Strategic Google Ads SupportIf you're ready to stop paying for maintenance and start getting high-level strategy, let’s connect:🔎 Google Ads Audit: Uncover wasted ad spend, fix broken targeting, and get a clear roadmap.💡 1-on-1 Strategic Coaching: Optimize your account live on-call and master your strategy.🏗️ Build & Train: A completely customized Google Ads setup built for your business, paired with hands-on team training.🔗 Visit my website to book a session: 📩 Get in touch: https://www.thesarahstemen.com/google-ads-coaching📌 Key Takeaways for Business Owners:Ditch the "Maintenance" Trap: Stop paying retainers for managers who only check your account for 15 minutes a week.Focus on the 10%: You don't need to master the entire Google Ads platform—only the specific campaign types and strategies that fit your exact business model.Question the Status Quo: Reevaluate software, agency fees, and contractors to ensure you pay for execution and strategy, not babysitting.👋 Connect With MeLinkedIn: https://www.linkedin.com/in/sarahstemen/Website: https://www.thesarahstemen.com#GoogleAds #PPC #GoogleAdsAgency #DigitalMarketing #BusinessStrategy #GoogleAdsOptimization #PPCMangement #SmallBusinessGrowth

Sarah Stemen specializes in Google Ads and offers services such as audit, coaching calls, and build and train. She emphasizes the importance of contextualizing the second look service and the value of being a neutral third party. Sarah's services are tailored to small businesses, agencies, and individuals looking to improve their Google Ads performance.TakeawaysSecond look serviceCoaching callsWebsite links:https://www.thesarahstemen.com/ppc-audit-strategyhttps://www.thesarahstemen.com/google-ads-coachinghttps://www.thesarahstemen.com/90-day-ppc-assetChapters00:00 The Second Look Service03:25 Coaching Calls and Training08:05 Customized Services and Client Fit

The conversation delves into the systemic issues within agencies, the value of new perspectives in PPC, challenges faced by employees in agencies, red flags in agency recruitment, white labeling and client communication, client expectations and results, impact on employees and business owners, and flaws in the PPC industry.More Blog Posts About Agency Issues:https://www.thesarahstemen.com/blog/stop-believing-the-lie-why-a-google-ads-certification-alone-wont-make-you-richhttps://www.thesarahstemen.com/blog/google-ads-expert-2026-strategy-vs-executionhttps://www.thesarahstemen.com/blog/google-ads-agency-red-flags-warning-signsTakeawaysExposing systemic issues in agenciesChallenges of working in an agencyChapters00:00 Exposing Systemic Issues in Agencies02:15 Value of New Perspectives in PPC03:50 Challenges of Working in an Agency06:14 Red Flags in Agency Recruitment09:26 White Labeling and Client Communication14:27 Client Expectations and Results16:59 Impact on Employee and Business Owner18:25 Flaws in the PPC Industry