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© 2026 Sarah Stemen
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Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don't need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns.
Each episode dives into the core strategies behind effective Google Ads—the "why" behind the "how." Sarah will tackle the most common questions, uncover proven techniques, and help you think like a pro. From setting up your first campaign to understanding what's really working, this podcast is designed to give you the confidence to run your own ads and achieve real results.
Each episode dives into the core strategies behind effective Google Ads—the "why" behind the "how." Sarah will tackle the most common questions, uncover proven techniques, and help you think like a pro. From setting up your first campaign to understanding what's really working, this podcast is designed to give you the confidence to run your own ads and achieve real results.
113 Episodes
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The conversation focuses on the challenges small business owners face when navigating Google Ads, emphasizing the common pitfalls and misconceptions that lead to frustration and wasted resources. Sarah Stemen, a Google Ads coach, shares insights on the importance of understanding the platform and the need for tailored strategies rather than relying on default settings or cheap agencies.Takeaways Google Ads can be frustratingTailored strategies are essentialChapters 00:00 Navigating Google Ads as a Small Business03:06 Common Pitfalls in Google Ads
In this conversation, Sarah Stemen discusses the evolving landscape of Google Ads management, highlighting the challenges faced by businesses in finding competent managers due to changes in the industry and agency models. She emphasizes the need for a deeper understanding of data and strategy beyond traditional management practices to achieve successful advertising outcomes.https://www.thesarahstemen.com/google-ads-coachinghttps://www.thesarahstemen.com/serviceshttps://www.thesarahstemen.com/google-ads-second-opinionTakeawaysEvolving Google Ads landscapeNeed for strategic understandingChapters00:00 The Disappearance of Competent Google Ads Managers02:56 Challenges of Traditional Agency Models05:51 The Shift to In-House Expertise08:51 Finding the Right Google Ads Manager
In this conversation, Sarah Stemen discusses the complexities of Google Ads bidding, particularly in light of recent updates that have affected campaign performance. She emphasizes the importance of understanding how bidding strategies work and the common pitfalls that advertisers face.https://www.thesarahstemen.com/google-ads-coachingTakeawaysBidding strategies matterAvoid overcomplicating campaignsChapters00:00 Understanding Google Ads Bidding02:56 The Impact of Recent Updates06:00 Common Misconceptions in PPC
In this conversation, Sarah Stemen discusses effective strategies for local businesses to optimize their Google Ads campaigns. She emphasizes the importance of tracking real-world conversions and focusing on high-intent keywords to drive foot traffic.TakeawaysOptimize for local conversionsFocus on high-intent keywordshttps://www.thesarahstemen.com/servicesChapters00:00 Understanding Google Ads for Local Businesses01:00 Tracking Real-World Conversions02:59 Campaign Strategies for Local Ads04:53 Evaluating Ad Performance Effectively07:08 The Role of Expert Guidance in Ads
In this conversation, Sarah Stemen discusses the pitfalls of relying on ad agencies for Google Ads management, emphasizing the importance of understanding one's own business. She advocates for a more hands-on approach where small business owners learn to manage their ads effectively, ultimately leading to better results.Takeaways Stop relying on ad agenciesUnderstand your business deeplyChapters 00:00 The Case Against Ad Agencies03:02 Understanding Google Ads Effectively06:07 Empowering Small Businesses08:53 The Future of Advertising Strategy
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