Sell the Damn Service

92 Episodes

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91: Your Copywriter Can't Save a Half-Baked Offer

2026-09-1518:57

Your copywriter cannot fix an offer you have not figured out yet. I break down what positioning actually includes, the foundational work you need to do before hiring copywriters, designers, SEO experts, or other specialists, and why expecting them to solve strategy problems outside their lane leads to disappointing results. If you want better work from the experts you hire, get your offer house in order before you hand them the keys.

90: How to Make Your Service Offer Easy for Strangers to Buy with Taylor Lane

2026-09-0839:50

Taylor Lane and I get into what actually makes a service offer clear enough for strangers to find you, trust you, and buy. We get into positioning around one specific result, building proof that backs up your offer, and structuring your service so you can handle more clients when your marketing starts working. If referrals have carried your business this far, this episode will show you what needs to change when you want more control over who finds you and what they hire you for.

89: Why You Shouldn't Sell Your Highest-Ticket Offer First with Sandra van der Lee

2026-09-0350:33

I chat with Sandra van der Lee about why selling your highest-ticket offer to a cold audience usually makes no sense, and where the real money can show up after someone has already worked with you. We get into backdoor offers, client LTV, premium experiences, and how to decide what your best clients should be invited into next. If you're a service provider trying to grow beyond one signature offer, this conversation will make you look at your existing clients very differently.

88: Maybe Your Audience Is the Reason You Hate Posting with Tangie Nadimi

2026-09-0101:07:25

I chat with Tangie Nadimi about human design, visibility, and what happens when the audience you've built starts shaping how freely you show up online. We get into "new account energy," why starting fresh can change the way you create content, and how to stop handing strangers so much authority over what you say. This one's for the service provider who's ready to be weirder, more direct, and a lot less interested in explaining every damn thing.

87: I Forgot My Cart-Close Emails and Still Had a $42K Month: SOS Launch Post-Mortem

2026-08-2547:16

I forgot to send my cart-close emails and still brought in $42K in contracted revenue from seven new Sold Out Services clients. I’m breaking down the full campaign, including 180 registrants, a 60% live show-up rate, 37 emails, 12% list growth, conversion rates, support costs, and what actually drove the sales. If you want a real look at the math behind a service launch, this is the postmortem.

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