Sell the Damn Service

Your email list isn't a pen pal club, and your clients don't give a shit about your newsletter. I'm joined by Jocelyn Montemarano, creator of Email Studio, to talk about turning your emails into actual SALES. We're getting into why service providers need to ditch the DIY tips, how I signed $22.5K in clients from a one-week email campaign, and why sending MORE sales emails actually doubled my click rates.Less nurturing. More selling. 

Your revenue might look great on paper, but your business could still be stuck in its baby stage. I'm breaking down my Authority to Advocacy Curve, the three stages of business maturity, and why using strategies your business isn't ready for can waste a whole lot of your time. You'll learn when to lean on referrals, when to focus on visibility, and how to build a feral little army of client advocates who can't stop recommending you.

100 freaking episodes of Sell the Damn Service! To celebrate, I'm spilling the 10 business decisions that changed how I build, sell, and run my business after 15 years of figuring shit out.From walking away from my dream business to betting on one offer and breaking my own rules, I'm sharing the expensive lessons that got me here so you can question what's actually working in your business, what needs to change, and what you're ready to leave behind.

Taylor Lane and I are spilling the details on how we built an interactive, gamified challenge, what drove participation, the launch decisions we'd make again, and why we decided to turn the whole thing into a paid offer. Plus, we're sharing what this taught us about getting your services in front of strangers and turning that visibility into actual clients.

I chat with Sara Royf about why posting on LinkedIn and waiting for clients to find you might be the very thing keeping you from getting results. We get into her approach to starting conversations that lead to actual clients, why she recommends sending just 10 thoughtful outreach messages a week, and how to use LinkedIn to find the right people without paying for Premium or sending those gross, copy-and-paste sales pitches.If you've been wondering whether LinkedIn is worth your time as a service provider, this conversation might change how you use it.