The Ordinary Business™️ Podcast

Ever feel like marketing your business is just another frantic item on your never-ending to-do list—right up there with remembering to feed your kids and resisting the urge to rage-quit Instagram? This episode of The Ordinary Business Podcast is with Andi Smiley, a fellow podcaster and mom who’s managed to escape the rabbit hole of hustle culture (and the clutches of Instagram) by leaning into the world of Pinterest. Grab her "Is Pinterest Right for Me?" checklist: https://friendlypodcastguide.com/is-pinterest-right-for-me-checklist/I’m getting real with Andi about what it’s like to juggle a two-hour workday (thanks, preschool pick-up), market a podcast without fancy funnels or complicated systems, and find clients on a platform you probably thought was just for dinner recipes and wedding ideas. → Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com→ Enjoy this episode? Buy me a coffee: ⁠https://buymeacoffee.com/ordinarybusiness⁠→ Peek inside the Nosy Nelly Files: ⁠https://theordinarybusiness.com/nosy⁠Key Takeaways:Start small and stay consistent—a single Pinterest pin a week can make a difference.Stop pretending Instagram is the only place to market your podcast (unless you love panic-posting).Prioritize platforms that actually feel easy for you and give you back hours (and brain space).This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Double-dose of episodes today with a little focus on health. Enjoy!There’s juggling, and then there’s running a business while your body is throwing you a new curveball every hour. In this episode, I chatted with Rheanna Nutter (yep, the Chronic CEO herself: https://www.thechronicceo.co/) to talk about the real deal of building a thriving business when chronic illness is your not-so-optional sidekick. Forget celebrity entrepreneur hacks—this is about actual human life, where “self care” looks like setting up a nap-friendly workspace and learning when to just call it quits for the day.>> Thanks to our sponsor for supporting the show! Get access to the email training now at https://notanothervirtualassistant.com/10-ways-to-grow-your-email-list/Inside, we get honest (and honestly funny) about practical boundaries with clients, how AI can be a total gamechanger for folks with limited time or energy, and why ditching “discovery calls” might keep you sane. Rhianna shares her best tricks for managing a business and a household—even when the win of the day is just brushing your teeth—and how ordinary, messy progress beats perfect every single time.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com→ Enjoy this episode? Buy me a coffee: ⁠https://buymeacoffee.com/ordinarybusiness⁠→ Peek inside the Nosy Nelly Files: ⁠https://theordinarybusiness.com/nosy⁠Key Takeaways:Prioritize what absolutely has to be done and accept that “good enough” is often the best path forward.Lean on automation and AI to free up your (limited!) energy for what actually matters—and skip the business chores you secretly hate.Set non-negotiable boundaries, communicate upfront, and remember that clients who don’t respect your reality aren’t your people.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Double-dose of episodes today with a little focus on health. Enjoy!Balancing business, workouts, and life? If you’ve ever tried to squeeze in movement between client emails or even wondered how “real” business owners keep up with health routines (hint: it’s not all green juice and yoga mats), this episode’s for you. I sat down with Kelley Kempel, owner of Hidden Path Creative (https://www.hiddenpathcreative.com/), and we got real about ditching hustle culture while keeping workouts as a non-negotiable—even for those of us who aren’t chasing marathon medals.>> Thanks to our sponsor for supporting us! Get $20 off lifetime access with the code “ordinary” delicate-wind-3351.kit.com/products/the-coworking-collective?promo=ordinaryKelley gets honest about training runs with rom-com audiobooks, making workout time non-optional (mostly), and why scheduling movement is a sanity-saver for ordinary business owners like me. From accountability to walk-and-talk meetings, you’ll pick up practical tactics for staying active without turning life into a performance.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com→ Enjoy this episode? Buy me a coffee: ⁠https://buymeacoffee.com/ordinarybusiness⁠→ Peek inside the Nosy Nelly Files: ⁠https://theordinarybusiness.com/nosy⁠Key Takeaways:Put workouts on your calendar like an unmissable meeting—your future self will thank you (and you’ll be less cranky).Find movement you actually enjoy, whether it’s funny audiobooks while running or hanging with the dogs—no “athlete” label required.Accept that ordinary business owners aren’t perfect; sometimes sleep beats squats, and that’s absolutely fine.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Making friends as an adult is hard—making real connections as a business owner? Sometimes it straight-up feels impossible. In this episode, I sat down with website copywriter and all-around cool human, Maddy Aucoin (https://www.bymaddyaucoin.com/), to spill the real tea on building friendships (and finding your people) online—even if you’re more socially anxious than you let on.>> Today's sponsor: https://www.melissamitt.com/baselineWe chatted about everything from surviving awkward Zoom coffee chats to those “am I on your spreadsheet??” DMs, plus sneaky ways to make connection way less cringey (spoiler: it includes complimenting a stranger’s fit or flexing a hot pink statement piece). Whether you want to grow your network, find actual friends, or just not feel like an internet hermit, this episode’s got gritty, real talk and zero “7-figure in 7 months” nonsense.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.comKey Takeaways:Take the pressure off new connections by asking curious questions and letting other people talk about themselves.Find your “ordinary” signature—like a colorful office wall or a daily caffeine habit—to make it easier for others to strike up a conversation.Keep collabs low-lift and genuine; sometimes a simple DM or friendly repost is the biggest networking win of all.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Ever feel like “work-life balance” is code for “work all the time and feel guilty about it”? In this episode, I chat with Michelle Ong (https://hellolemonmedia.com/), Instagram strategist and certified path-of-least-resistance advocate, to talk about rediscovering movement and joy—without adding another impossible item to your already bonkers to-do list. Spoiler: It’s not about running marathons or “crushing” anything. It’s about hacking your day with what actually fits—sweatpants, laziness, and all.Michelle shares how going from spin class junkie to solo business owner killed her favorite habits (cue: too many days in the same spot, not enough fresh air). We chat about how she side-eyed hustle culture and booted the all-or-nothing mentality, how to pick movement that fits real life (not Instagram life), and why your hobby shouldn’t spark more pressure. Plus, she gets hilariously real about failed accountability buddies, public progress, and turning her running attempts into bingeable TikTok series.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com→ Enjoy this episode? Buy me a coffee: https://buymeacoffee.com/ordinarybusiness → Peek inside the Nosy Nelly Files: https://theordinarybusiness.com/nosyKey Takeaways:Do less to do more: Lower the barrier to movement (hello, run outside your front door) so you’ll actually stick with it.Make your goals visible—and fun: Setting silly “KPIs” for workouts (yes, a sticky note on the fridge totally counts) is more motivating than another self-help podcast.Let your messy, ordinary life fuel your content: Sharing your real progress (and setbacks) online leads to more support, community, and yeah, accountability—minus the shame.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Ever wish you could take a real vacation without needing a “seven figure team” or burning the midnight oil before and after? This episode is for the ordinary-but-thriving business owner who wants a life, not just a job. Taylor's workshop: https://tayloraller.myflodesk.com/buildyourbotjanIf you’re tired of feeling like time off is only for empire builders and “productivity hacks,” I’m right there with you (and, spoiler alert: I’m not buying it either).I’m pulling back the curtain on how I—just one person, no team—manage to take 5-7 weeks off every year without ghosting my clients or sacrificing a paycheck. I’ll walk you through my not-super-fancy-but-very-effective process for planning time off, building in margin, and balancing client work with living a life you actually want. This episode is all about making time off possible for real people, with actual client loads and maybe a kid whose school calendar controls your existence.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.comKey Takeaways:Block your time off first—even if it’s just a weekend or a random Tuesday—then plan your projects around it.Set clear boundaries with clients up front, and don’t be afraid to say, “That week’s not an option.”Build in breathing room before and after vacations so you’re not playing catch-up (or meltdown) when you get back.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

This conversation is part of a mini series on the ordinary-but-real health complexities so many business owners face. We’re talking honestly about capacity, caregiving, and the behind-the-scenes adjustments we make to keep our businesses sustainable.Ever had your life plan derailed by something totally out of left field? That’s exactly what happened to Melissa Boufounos, my guest on this episode. We’re getting real about what it’s actually like to run a business with “hidden” challenges—think post-concussion syndrome, chronic illness, and all the curveballs that force you to break up with time-blocking, Pinterest-perfect plans, and the 40-hour workweek hustle.Today’s conversation goes beyond the “get up and grind” grind. Melissa shares how she manages client work, deadlines, and the chaos of toddler mom life while listening to her body and honoring actual limits. You’ll hear why flexible systems beat rigid schedules, how to navigate work on both good and migraine days, and, yes, how to use Asana for real life (no, you don’t need to use every hack an “online guru” sold you).→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com→ Enjoy this episode? Buy me a coffee: ⁠https://buymeacoffee.com/ordinarybusiness⁠ → Peek inside the Nosy Nelly Files: ⁠https://theordinarybusiness.com/nosy⁠Key Takeaways:Ditch traditional time-blocking and break big tasks into small, doable steps—especially when your energy comes and goes.Use project tools like Asana to keep your brain organized, your to-dos accessible, and your stress levels at “ordinary business owner” instead of “celebrity meltdown.”Give yourself grace and re-prioritize often; sometimes the “shoulds” can wait so you can rest—naps are absolutely work strategy here.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

This conversation is part of a mini series on the ordinary-but-real health complexities so many business owners face. We’re talking honestly about capacity, caregiving, and the behind-the-scenes adjustments we make to keep our businesses sustainable.In this episode, I chat with Parijat (https://ruvelle.com/), a business owner and parent who’s balancing high-stakes parenting with running a business that actually matters. I get into the nitty-gritty with Parijat about automations that actually save brain cells, protecting your time like it’s the last donut in the box, and building visibility the real-person way (spoiler: it’s not going viral on Instagram). Forget hustle culture—the conversation is stuffed with honest laughs about dropping balls and why “fame” can stay far away. This episode is for anyone who's tired of business advice written for superhumans with a private chef.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.comKey Takeaways:Automate the tasks you hate so your precious brainpower can go toward what actually matters (like remembering a weekday).Set real guardrails around your energy by saying “no,” turning off your phone at 8pm, and being okay with missing a few emails.Build your business visibility in ways that don’t drain you—like podcasting over Instagram if that’s what actually feels good.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

This conversation is part of a mini series on the ordinary-but-real health complexities so many business owners face. We’re talking honestly about capacity, caregiving, and the behind-the-scenes adjustments we make to keep our businesses sustainable.In this episode, I sit down with Hillary, a registered dietitian and business owner who found out she has ADHD after building her business. If you’ve ever wondered how to keep your keys, thoughts, and clients from falling into the void—or why “cute bowls” are basically survival tools—this one’s for you.Today, Hillary gets real about theme days, ditching rigid schedules, and exactly how she structures her week to save sanity and keep work actually fun. I dig into what actually helps when timers, sticky notes, and boundaries all threaten to unravel, and why asking for help isn’t “cheating”—it’s basically required. If you’re navigating running a business while also juggling motherhood and re-learning your brain, this episode is basically a group hug.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.comKey Takeaways:Hack your day by making even boring jobs cuter (it actually works, promise).Build flexible theme days to cut down on chaos, not creativity.Give yourself permission to ask for help—nobody wins solo.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Let’s talk what’s really coming: summits (yes, plural!), monthly Slack chats, and maybe a cozy in-person event that’s more coffee chat than conference. My whole focus for next year? Finding ways to help you connect, feel seen, and actually enjoy being a business owner at any stage.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Ever buy a stack of books that looks nice on the shelf…but somehow, you never read any of them? Same. This episode, I sat down with Dr. Sapphire, an ordinary business owner who’s juggling two careers, a reading habit that keeps multiplying, and a battle against end-of-year panic. We talked about anchor habits—the sneaky tricks that help you actually follow through on routines without burning out or quietly quitting.This isn’t another “7 habits of billionaire founders” kind of chat. Dr. Sapphire shares real strategies for weaving new habits into your workday, how routine helps when you’re running on low brainpower, and why sometimes your “failed” experiments are really just clues for what will work next. If you’re tired of trying productivity hacks that never stick—or you just want permission to drop perfection for progress—this is your episode.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.comKey Takeaways:Tie new habits to routines you already do, so it feels less like a chore and more like part of life.When experiments flop, dig into why—your failed habits usually have a story worth listening to.Choose one simple change at a time (not the whole self-improvement buffet) and anchor it to something reliable.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

This episode, I'm spilling the real tea on what it actually looks like to run a profitable, sustainable business, without your “number one moneymaker” being a magical inbox.Here’s the thing: I’ve spent 14 years in business, tried all the freebies, webinars, and custom quizzes the internet has to offer, and my email list is still not paying my grocery bill. I'm break ing down exactly where my clients do come from (hint: it’s not email), how I’ve learned to let go of what “should” work, and why leaning into what works for you is the real power move for ordinary but thriving business owners—just like you.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com→ Enjoy this episode? Buy me a coffee: ⁠https://buymeacoffee.com/ordinarybusiness⁠ → Peek inside the Nosy Nelly Files: ⁠https://theordinarybusiness.com/nosy⁠Key Takeaways:Stop forcing a marketing tool that’s never worked for you—focus instead on what actually brings you clients.Know that referrals, SEO, and genuine connection on social media can be your secret sauce (no matter what the gurus say).Give yourself permission to ditch the “shoulds,” play to your business strengths, and define success on your own, very ordinary terms.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Do you really have to “be everywhere” online to run a thriving business? In this episode, I sit down with Brittney Lynn (https://www.humanconnectionagency.com/), a business owner who ditched the constant posting and still managed to run a profitable business. If you’ve ever felt the pressure to chase every trend or stack your calendar with marketing to-dos, you’re in the right place. This conversation gets real about riding out tough seasons, grieving, changing direction, and finding out what actually matters when you work for yourself.We're digging into what it looks like to keep your business going when life hits hard, how to decide between hiring a team or staying solo, and why it’s totally okay to find most of your clients through relationships instead of Instagram Reels. → Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com→ Enjoy this episode? Buy me a coffee: ⁠https://buymeacoffee.com/ordinarybusiness⁠ → Peek inside the Nosy Nelly Files: ⁠https://theordinarybusiness.com/nosy⁠Key Takeaways:Focus on deepening relationships with current clients instead of chasing new ones across every social platform.Give yourself permission to pause, pivot, or stay solo if a big team doesn’t feel right for you right now.Don’t box yourself in—try out new offers or services and let your path evolve based on real opportunities, not just business plans.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

The first week of every month, I drop three related episodes for a little mini-series deep dive. This month, we’re talking about the reality of parenting while running a business: the interruptions, the routines, and the tiny windows of focus we protect with our lives. Grab your coffee and dive in. ☕️In this episode, I sit down with Payton Moran, a business coach (https://payton-moran-495e.mykajabi.com/) and homeschool mom, to talk about what it really takes to run a business and keep the tiny humans alive—without turning into a productivity robot. Spoiler: Payton’s not here for color-coded perfection or out-of-touch hustle hacks, and honestly, neither am I.In our conversation, Payton gets real about making business and family life play nice. We chat about prioritizing what actually matters (hint: it’s not having spotless dishes), finding a rhythm with homeschooling and work, and why letting go of “the right way to do things” might be the biggest sanity-saver of all. There’s also some honest talk about interruptions, messy notes apps, and why sometimes you just have to write content while the kids watercolor a chicken nugget.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.comKey Takeaways:Prioritize needle-movers in your business and let the small stuff slide.Use practical routines (like the humble Notes app) to capture ideas on the fly, whenever messy life allows.Give yourself permission to break the “rules” and build a business that fits your actual, ordinary-but-thriving life.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

The first week of every month, I drop three related episodes for a little mini-series deep dive. This month, we’re talking about the reality of parenting while running a business: the interruptions, the routines, and the tiny windows of focus we protect with our lives. Grab your coffee and dive in. ☕️Let’s be honest: folding laundry is the least glamorous business task out there—which is why I’m glad to hand the mic to Morgan Specht, military spouse, mom of two, and founder of Specht & Co (https://www.spechtand.co/), who’s here to tackle the real juggling act of running a business while solo parenting (and, yes, trying to find her blow dryer in a house full of moving boxes). If you’ve ever dreamed about outsourcing everyday household chores or wondered how anyone keeps a business afloat when life doesn’t stick to a plan, you’re in the right place.In this episode, I chat with Morgan about what it’s really like to grow a service-based business while moving bases, navigating solo parenthood, and trying not to lose your client pipeline every time the Wi-Fi changes. We talk practical support and why making friends (even if you’re the world’s biggest introvert) is a business strategy, not just a sanity saver. If you’re crafting a business that suits your ordinary-but-thriving life, this one’s for you.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.comKey Takeaways:Make your business sustainable by being honest about what support you need—inside and outside your business.Embrace seasons of lower productivity (like moving or solo parenting), and drop the guilt about not “doing it all.”Build your network, ask for help, and remember: finding your people is half the battle, both in business and in everyday life.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

The first week of every month, I drop three related episodes for a little mini-series deep dive. This month, we’re talking about the reality of parenting while running a business: the interruptions, the routines, and the tiny windows of focus we protect with our lives. Grab your coffee and dive in. ☕️In this episode, I sit down with flower preservation artist (and certified time-blocking wizard) Kristin Wilson to talk about what it really looks like to run a business with just a handful of hours a day—while still showing up for your people, keeping burnout at bay, and letting go of all those “shoulds” that clutter up your to-do list.Kristin ditches the “rise and grind” mindset in favor of the slow-burn success that actually fits real life. We get into how she schedules her week around family needs (without apologizing for her priorities), why she’s loyal to basic tools instead of shiny new apps, and what she’s intentionally saying “no, thanks” to—looking at you, TikTok. If you crave permission to do less, but better, this chat is all you.→ Grab a summit replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/ticketsKey Takeaways:Break your work into realistic time blocks based on actual life (not what the productivity gurus say).Use simple systems—like post-its and Google Calendar—to stay organized, instead of overcomplicating everything with “must-have” tools.Set boundaries with yourself and your clients—intentional slowness is a strength, not a flaw.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Ever feel like “balance” is just something out-of-touch business gurus talk about, while the rest of us are squeezing in work between school pick-ups, chemo appointments, and the not-so-glamorous realities of real life? This episode is for you—the ordinary-but-thriving business owner who’s juggling caregiving, client deadlines, and maybe a nap (a win in my book).Today, I’m joined by Rebecca Stanisic (https://bitofmomsense.com/), a writer and content strategist who’s built a business that flexes around heavy caregiving seasons, endless appointments, and all the unpredictability that comes with real life (spoiler: no 5am routines required). We chat about tossing perfectionism, setting client expectations for actual humans, finding your real productivity windows, and—yes—giving yourself permission to ignore TikTok if it’s not your thing. If you’re tired of “crushing it” and just want a business that fits your life, not the other way around, this episode is for you.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.comKey Takeaways:Build honest communication and realistic timelines into your business so you can flex when life happens.Drop the guilt about not doing “all the things”—focus your energy in the places that actually serve you (and your clients).Use simple tools (like a well-loved Google Calendar) and let your systems support the real-life version of productivity.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Ever feel like your brain has more browser tabs open than your laptop? Same. In this episode, I sit down with Brittany Braswell (https://www.brittanybraswellrd.com/) for a real talk about paring down distractions and building a business that actually fits real life (kids, carpool, inbox chaos and all). We dig into everything from closing computer tabs (seriously, it’s a thing) to saying “no thanks” to shiny new courses and unsubscribing from those relentless business emails.If you’ve ever wondered what it actually looks like to keep your business lean without losing your sanity, Brittany’s sharing the CEO pact she made with fellow health-centered business owners. Yep, it’s part accountability group, part anti-hustle manifesto, and packed with practical boundaries.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.comKey Takeaways:Pare down distractions by choosing just a few trusted voices and resources to follow.Set clear work boundaries, like closing all those browser tabs and actually shutting down your computer at the end of the day.Determine your real ROI tasks and get comfortable saying no—even when something looks “fun” or “productive” but doesn’t really move you forward.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Feel like you’re playing whack-a-mole with your business—tweaking your offers, rewriting your content, posting more without seeing results? You’re not alone in the ordinary-but-thriving club. In this episode, I get real about why market research isn’t glamorous, but absolutely game-changing (seriously, Google Forms are my love language). If you’ve ever wondered why your audience isn’t biting or why engagement flatlined, this chat is for you—and yes, I spill all the honest details from my own market research deep-dives.I walk through exactly how I ran fifty-five (yes, fifty-five) market research calls in six weeks, why talking directly to your audience matters way more than just sending another survey, and how even exhausted introverts (hi, it’s me!) can come out the other side actually excited about their offers again. → Grab a summit replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/ticketsKey Takeaways:Stop guessing and start asking—get on real calls with your audience to uncover what’s actually going on.Keep your questions broad and focused on their world, not your sales page (curiosity wins every time).Use the language and insights you gather from market research to shape your copy, offers, and confidence in those ordinary-but-awesome business moves.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

The first week of every month, I drop three related episodes for a little “mini series” deep dive on one topic. This month we’re talking about the real, unglamorous side of work — the audits, the tools, the time blocks that keep our businesses running. Grab your coffee and binge away. ☕️I sat down with Raven Wilson (a fellow real-life business owner, just like you) to get honest about what actually works for ordinary folks trying to run a sustainable business—without the billion-dollar overwhelm or seven-figure fluff. From juggling work, life, and the occasional out-of-office moment, this episode tackles that messy tech stack and reminds you that it’s absolutely okay to do business on your own terms.Raven shares her quarterly tech stack audit process, complete with all the witty, real-life stories you crave—including how she avoided a $200 mistake and why sometimes a tool isn’t the answer (and sometimes, it totally is).→ Grab a summit replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/ticketsKey Takeaways:Create a list of every tool you use—even the free ones—to get clarity on what’s actually adding value.Simplify your systems by pausing or canceling subscriptions for tools you’re not actively using (your bank account will thank you!).Trust your gut when making tech decisions; sometimes the best solution is old-school delegation, not another pricey app.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.