The Ordinary Business®️ Podcast

Ever sat there staring at your long to-do list, wondering why every “simple” marketing idea somehow multiplies like dirty laundry? I feel you. In this episode, I get real with Tayler—ordinary business owner, Enji co-founder (https://www.enji.co/), and black coffee enthusiast—about why having piles of good marketing ideas means nothing if you never actually do them. This chat dives into what it’s actually like to run your marketing by yourself, with messy weeks and half-finished projects front and center. Tayloer shares how Enji was built for regular business owners—yes, your people!—who want project management tools that help you plan, actually finish, and track your marketing (instead of collecting dust in yet another app you forget about). Whether you’re sick of Instagram, want to fire half your software, or keep asking, “Is this even working?”—this one’s for you.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com→ Enjoy this episode? Buy me a coffee: ⁠https://buymeacoffee.com/ordinarybusiness⁠→ Peek inside the Nosy Nelly Files: ⁠https://theordinarybusiness.com/nosy⁠Key Takeaways:Give your future self a break by actually documenting your marketing plan and tracking what works (and what’s a time suck).Stop letting the “shoulds” and internet pressure call the shots—cut the stuff not working, even if you like it (RIP, side podcast).Leverage ordinary project management (color-coding, scheduling, real notes!) to keep your marketing from devolving into chaos.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Balancing life, work, and your uncanny ability to let your inbox explode the minute you blink? Yep, us too. This episode is all about the reality of taking a break—whether you call it a sabbatical, a vacation, or just sitting on your couch ignoring Slack requests. If you’ve ever wondered how ordinary business owners actually build in time off (without losing their minds or their income), you’re in the right place.This chat with Michelle (https://www.michellepontvert.com/), Rebecca (https://rebeccastanisic.com/), and Amanda (https://chaoscoordinationllc.com/) gets into the nitty gritty of planning real time away—batching content, prepping clients, and squashing the guilt that comes the minute you finally close your laptop. If you’re craving permission to step back—without some million-dollar-flex pressure—this is your episode.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com→ Enjoy this episode? Buy me a coffee: ⁠https://buymeacoffee.com/ordinarybusiness⁠→ Peek inside the Nosy Nelly Files: ⁠https://theordinarybusiness.com/nosy⁠Key TakeawaysPrep for time off by communicating early and batching work, even if it means things look wild before vacation.Trust that income can ebb and flow, and sometimes building a buffer (or letting go of FOMO) is what keeps you sane.Remember that breaks are not a luxury; they’re fuel—for your business, your family, and, dare I say, your actual life.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Running a business while actually having a life—not some mythical “balance”—is the real magic trick, right? In this episode, Samantha MacKinnon (https://samanthamackinnon.com/) ditches the shiny success formulas and talk messy realities: what happens when your social battery is on 1% but the KPIs don’t care if you’ve actually seen another adult all week. If you’ve ever felt like your whole personality faded into a pile of unfinished emails and another night of reheated pizza, you’re about to find your people.Samantha gets real about tracking KPIs that aren’t just about revenue or retention, but about actual human connection. I share what happened to my so-called “business mojo” after becoming a mom and why putting date nights and book clubs on my calendar is officially part of my “business strategy”—cue the eyebrow raise from every spreadsheet fiend. For anyone craving a business and a life that both feel good (without more “grind harder!” sermons), this one’s for you.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com→ Enjoy this episode? Buy me a coffee: ⁠https://buymeacoffee.com/ordinarybusiness⁠→ Peek inside the Nosy Nelly Files: ⁠https://theordinarybusiness.com/nosy⁠Key TakeawaysTrack your social life like you’d track your business numbers—if it’s not scheduled, it’s probably not happening.Build flexible systems that allow for real life (missed book club? No guilt trips, just catch it next time).Give yourself permission to prioritize whatever fills your cup, whether that’s a friend dinner, solo time, or just being “ordinary but thriving.”This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Ever feel like everyone else is nailing those viral reels and you’re over here just trying to keep your inbox at zero? This episode is for every business owner who’s wondered if marketing really has to mean dancing, pointing, and chasing trends—or if there’s a saner, more “just-like-you” way to show up and get clients. Spoiler: it’s not about having the fanciest marketing plan or a highlight-reel life.Today, I’m hanging out with Erin Perkins (https://www.mabelyq.com/) who shares exactly how she’s grown her business without following every marketing fad. We talk about saying “no thanks” to strategies that make you cringe, what happens when you stick by your gut (even if others think you’re nuts), and why connecting with your people is better than chasing random views. If you’re more into building genuine relationships—and less into learning a new TikTok trend every week—this one’s for you.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com→ Enjoy this episode? Buy me a coffee: ⁠https://buymeacoffee.com/ordinarybusiness⁠→ Peek inside the Nosy Nelly Files: ⁠https://theordinarybusiness.com/nosy⁠Key TakeawaysTrust your gut and skip strategies that make you miserable—even if they’re “what everyone’s doing.”Find your growth through real community and conversation, not just social media tricks.Remember that feeling good about your business approach is the best burnout prevention plan out there.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

If you’ve ever wanted to break up with your email funnels or wonder what would happen if you swore off AI and only worked a few days a week, this one’s for you. Forget about “10x productivity hacks”—this is real talk on keeping things lean, simple, and, you know, actually livable.In this episode, I hand the mic to Adam Schaeuble (https://www.podcastingbusiness.school/), who runs a thriving content business with zero AI, minimal tech, and a schedule that makes time for actual life (school pickup included). Adam digs into why he ditched every lead magnet except one, how working less forced him to focus on what really matters, and the magic of choosing goals that care more about your couch time than your bank balance.→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com→ Enjoy this episode? Buy me a coffee: ⁠https://buymeacoffee.com/ordinarybusiness⁠→ Peek inside the Nosy Nelly Files: ⁠https://theordinarybusiness.com/nosy⁠Key TakeawaysSimplify ruthlessly and quit building systems you never wanted in the first place—nobody’s judging your lack of a welcome sequence.Set time-based goals just as seriously as income goals, so your business doesn’t take over your entire life.Don’t be afraid to sound different; in a world of copy-paste AI content, your very human voice suddenly stands out.This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.