Claim OwnershipThe Lazy CEO Podcast with Jane Lu
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Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.
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This is a very special episode as it’s the first time a founder has come back to The Lazy CEO Podcast with a whole new business! Rachael Wilde joins us again, having first appeared in 2023 to share the launch of tbh Skincare and her founder journey. Today, we’re diving into her newest venture, Bouf, though if you want to hear the full tbh launch story, check out her previous episode HERE.We also catch up on the last two years of The Breakout Hack including the rebrand, team restructuring, and all the behind-the-scenes work that set the brand up for global expansion. In this episode, you’ll learn: How influencer ambassadorships can turn into a $500K launch week. The bold marketing campaigns that fuel Bouf’s early success. How Rachael grew as a leader while navigating team restructuring and scaling multiple businesses. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Rachael: @rachhwildeFollow Rachael's brands: @boufhaircare @thebreakouthack @boostlabcoSee omnystudio.com/listener for privacy information.
Personal Branding Pt 5: How does a busy founder actually find the time to build a personal brand? In Part 5 of Jane Lu’s mini-series, she breaks it down with the 7-11-4 Rule, showing what it takes for someone to know you, trust you, and engage with your brand. You will learn How the 7-11-4 Rule works: 7 hours of exposure, 11 touch points, and 4 locations to build trust and visibility How to turn your existing life into content and create mini-series moments your audience will follow How to batch content, plan weekly, rotate PR and outreach, and post consistently to grow your brand even with a busy schedule There’s no perfect time to start, the hardest part is just showing up. Stay consistent, and two years from now, you’ll be grateful you started today. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.
Personal Branding Pt 4: Stop posting content like a fan account. In Part 4 of Jane Lu’s mini-series, she explains why content is the lifeblood of any personal brand and why attention is the currency. You will learn Why content strategy is essential to grow your personal brand The 5 tiers of content and how each step turns posts into a real audience How to start one level at a time, practice storytelling, find your voice, and build a brand people genuinely care about Tomorrow, we dive into Pt 5: How the Heck Does a Busy Founder Find the Time Episodes referenced: #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026 #131 Eugene Healy: Why the Millennial Branding Playbook Is Dead and What Your Brand Should Do Instead Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.
Personal Branding Pt 3: Social media makes personal brands look instant, but the truth is it’s built behind the scenes. In Part 3 of Jane Lu’s mini-series, she reveals how personal brands are grown step by step. The deleted posts, failed experiments, and small daily efforts are where the magic happens. Jane shares how she built her brand from scratch, starting with Showpo, and evolved it into a timeless, self-made entrepreneur persona. You will learn: Why building your personal brand is a gradual process, not an instant result How to position yourself as a thought leader and build credibility strategically Jane’s 9 Steps to Build Your Personal Brand from Scratch Tomorrow, we dive into Pt 4: The 5 Tiers of Content Creation to Build Your Audience Episodes referenced: #119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention #115 WTF Are Labubus: Is This Genius Marketing or Just a Dopamine Scam? Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.
Personal Branding Pt 2: Your personal brand is more powerful than your product, CV, or pitch and most people don’t realise it. In Part 2 of Jane Lu’s mini-series, she explains why you don’t need to be perfect to start building your brand. People relate to progress and your journey, not a highlight reel. You will learn: Why progress beats perfection when building a brand How to identify your niche and connect with the right audience Jane’s 4-Part Framework to strategically craft your personal brand and pitch Tomorrow, we dive into Pt 3: 9 Steps to Build Your Personal Brand from Scratch Episodes referenced: #119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.
Personal Branding Pt 1: If you don’t build a personal brand in the next few years, you will get left behind. This is Jane Lu’s first-ever mini-series on The Lazy CEO Podcast, and it’s all about how to build a personal brand properly for 2026. With AI, automation, and global competition accelerating faster than ever, your personal brand is no longer a nice to have. It’s essential. Jane breaks down why showing up matters, why trust is built faster through people than products, and why you already have a personal brand whether you like it or not. This episode lays the foundation for the entire series. If you don’t believe why this matters, you won’t stick with it. You will learn: Why not building a personal brand now means getting left behind How showing up builds trust faster than any product ever could That you already have a personal brand and why being intentional is everything Tomorrow, we dive into Pt 2: The 4-Part Framework to Crafting Your Personal Brand & Niche Episodes referenced: #128 Frank Greeff: Everything You Need to Know About Startup Growth and Selling for $180M Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.
Do you actually want to change your life this year? Not the “new year, new me” talk that lasts two weeks, but real, tangible change that opens doors, creates opportunities, and puts you in the driver’s seat of your future. This five-part miniseries on building a personal brand in 2026 is hosted by Jane Lu, CEO, Shark Tank investor, and founder of Showpo. Episode GuidePt 1: How to Build Your Personal Brand in 2026Pt 2: The 4-Part Framework to Crafting Your Personal Brand & NichePt 3: 9 Steps to Build Your Personal Brand from ScratchPt 4: The 5 Tiers of Content Creation to Build Your AudiencePt 5: How the Heck Does a Busy Founder Find the Time Dropping daily from Monday 12th to Friday 16th January, this series is packed with strategies and hacks to grow your influence, attract opportunities, and take control of your story. In 2026, a personal brand isn’t optional; it’s survival. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceo See omnystudio.com/listener for privacy information.
2026 is here!! It is time to set goals that actually get results. In this episode, Jane shares her 7-step framework to plan for your future self, build momentum, and finally follow through. You will learn: Why people often shrink their goals before they even name them. How to actually achieve your goals in 2026 through Jane's 7-step framework. The best "Lazy CEO" hack – how to use AI to spot blind spots and refine your plan. This episode is a practical kickstart to set goals you will actually achieve in 2026. Feeling motivated? Check out: #108 Overworked and Overwhelmed? These 9 habits Will Actually Help You Get Sh*t Done Join us Monday 12th as Jane launches her 5-part mini series: 'How to Actually Build Your Personal Brand in 2026'. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.
Happy almost New Year’s Eve, Poddy Fam! 🎉 Today, we’re resharing one of our favourite episodes because we all know Roxy Jacenko is the queen of PR, and with our personal branding mini-series just two weeks away, we’re here to fire you up and get you ready to crush 2026! In this episode, we revisit Roxy - one of Australia’s most influential PR figures, powerhouse entrepreneur, and founder of Sweaty Betty PR and Ministry of Talent. She’s built her personal brand into a household name, and we dive into her journey, the lessons she’s learned, and how she navigates life, business, and building a personal brand that sticks. What a force! We’ll be returning to regular programming next week with a fun New Year-themed episode, followed by a very special 5-part mini-series on: How to Build Your Personal Brand in 2026. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Roxy Jacenko: @roxyjacenkoCheck out Ministry of Talent: @ministryoftalent See omnystudio.com/listener for privacy information.
Merry Christmas, Poddy Fam! 🎄Today, we’re revisiting Tammy Hembrow - influencer turned entrepreneur, Forbes cover star, and AFR Young Rich List alum with nearly 17 million Instagram followers. Tammy started with just a $400 investment, grew Tammy Fit into a 3-million-download wellness app, and launched Saski, her 8-figure activewear brand worn by the likes of Hailey Bieber, Bella Hadid, and Jennifer Lopez. What a powerhouse! There will be one more favourite repost next week, and then we’ll be back to regular programming on January 6th with a special New Year-themed episode, followed by a 5-part mini-series on How to Build Your Personal Brand in 2026. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Tammy: @tammyhembrowSee what Saski is up to: @saskiSee omnystudio.com/listener for privacy information.
In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel has built a thriving community for business owners who want to grow, connect, and enjoy networking. They’re focusing on Little Locker, an ethically made kids’ clothing brand founded by Emily. Jane and Daniel break down Little Locker’s product range, website, and positioning in the kids’ clothing market, highlighting what really matters in brand messaging and how to connect with customers in a crowded space. By the end of the episode, you’ll learn: How to pinpoint the key messaging your customers actually care about. Why ethics alone aren’t enough and how to combine them with design, style, and premium positioning. How to diversify your product range while maintaining a strong brand identity. Practical strategies to test, refine, and market products effectively. If you’re building a brand, trying to stand out in a niche market, or want actionable tips for creating messaging that resonates and drives results, this episode is packed with insights. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Daniel Hakim: @the.danielhakimSee omnystudio.com/listener for privacy information.
This week on The Lazy CEO Podcast, Jane chats to Eugene Healy - brand strategist, educator, and creator whose insights have helped giants like Google, Spotify, and Red Bull cut through the noise. Eugene shares how brands can stay relevant in today’s fast-changing media landscape and why old marketing approaches are failing. In this episode, you’ll learn: Why millennial-focused brand strategies no longer cut through. How to build flexible, culturally relevant brand ideas that resonate. How to grow strategically without over-relying on short-term projects or constant hiring. So get ready to press pause and write this all down - this episode is packed full of insights! Did you miss Part 1 with Eugene? Listen HERE: #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Eugene Healy: @eugbrandstratSee omnystudio.com/listener for privacy information.
From 15th birthday celebrations to Black Friday prep to reminiscing on the early Showpo days, this episode dives into the three lessons I wish I’d known in my first year of business. In this episode, you’ll learn: The role luck actually plays in the early stages of business, and how you can create more of it. Why you have to spend money to make money and how risk directly influences your results. How your environment shapes your ambition, momentum, and the opportunities you’re able to see. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.
Aaron Sansoni went from blowing $180,000 in his first year to building an empire worth over $250 million. But this episode isn’t a highlight reel. It’s the raw, unfiltered reality of what it actually takes to build something that lasts. Aaron opens up about the early mistakes: debt, unpaid taxes, failed businesses, and the painful cash flow lessons that shaped his philosophy. In this episode, you’ll learn: How Aaron went from early failures and financial mistakes to acquiring companies and building real wealth through equity. The key lessons about cash flow, action, and surrounding yourself with the right people. Why uncommon outcomes require uncommon behaviour and how to apply that mindset in your own business. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Follow Aaron Sansoni: @aaronsansoniSee omnystudio.com/listener for privacy information.
In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel launched CUB at just 23 years old and has since built it into one of Australia’s most vibrant communities for business owners who want to grow, connect, and genuinely enjoy networking.This week’s business review focuses on Muun Skincare, a Korean skincare brand founded by Cindy, who left her full-time job to launch and scale the company. The episode takes a deep dive into Muun’s social media, website, and content strategy, offering honest, actionable insights to help strengthen the brand.By the end of this episode, you'll learn: How to fix website and messaging issues that may be blocking customer conversions. How to use social media and UGC to build trust, validation, and stronger sales. Where to focus marketing spend, including whether expanding into Meta ads, email marketing, or other channels is worthwhile. Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to hello@thelazyceo.com.Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Daniel Hakim: @the.danielhakimSee omnystudio.com/listener for privacy information.
From hand-folding flyers in an apartment to selling a company for $180M, Frank Greeff has lived the startup journey most founders only dream about. In this episode, Frank shares the story of how he and his brothers built RealBase from scratch - a small signage business that evolved into a tech marketplace connecting real estate agents with all their suppliers. Along the way, they navigated a high-stakes 50/50 merger with their biggest competitor, a potential trademark lawsuit, and ultimately a nine-figure exit to Domain.com.au. Now, Frank is back with a new venture, Kinso, tackling the communication chaos that slows modern businesses.In this episode, you’ll learn: How Frank shifted his mindset to lead a team that could think for itself. The key pivots that turned a small signage business into a scalable tech marketplace. How “firing yourself” from your own bottleneck helped scale faster. Whether you’re scaling your first startup, thinking about a merger, or dreaming of a big exit, Frank’s insights reveal what it really takes to grow, lead, and sell a startup in today’s world. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Frank Greeff: @frankgreeff_See omnystudio.com/listener for privacy information.
This week on The Lazy CEO Podcast, Jane chats to Eugene Healy - brand strategist, educator, and creator whose insights have helped giants like Google, Spotify, and Red Bull cut through the noise.Eugene breaks down 3 tips to make any brand unforgettable. Forget the old influencer playbook - just posting with lifestyle stars won’t cut it anymore. We dive into how founders can team up with creators who actually educate, entertain, and ignite niche communities to make your brand impossible to ignore. You’ll also learn how to set up your brand identity online so your audience instantly knows exactly who you are. And if you want your content to actually build real value, Eugene explains why creating fluent, consistent brand assets from day one is a total game-changer.So get ready to press pause and write this all down - this episode is packed full of insights!Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Eugene Healy: @eugbrandstratSee omnystudio.com/listener for privacy information.
How do you turn a uni side hustle and a love of shoes into one of Australia’s biggest fashion empires?In this episode, Susannah Khouzame shares how she built Billini, the iconic footwear brand that started in her garage, now stocked at over 500 stockists worldwide and of course the one you probably bought from first, Showpo! With no background in footwear, Susannah taught herself everything from scratch, from sourcing in China to managing cash flow and designing runway-worthy styles at affordable prices. She opens up about the early mould disasters, building a loyal team including her sister, scaling to 40 retail stores, juggling three kids, and why empowering her people to make decisions has been key to growing globally. Susannah’s story is proof that you don’t need funding, connections, or a perfect plan. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Billini & Susannah: @billinishoes @skhouzameSee omnystudio.com/listener for privacy information.
In this month’s Help My Small Business episode, Jane is joined by Anaita Sarkar, co-founder of Hero Packaging, to help Shakas from Billow Beach take her brand to the next level. Shakas is looking for advice on sourcing the right wholesalers and validating her product appeal. Jane and Anaita share practical strategies to test product-market fit, identify ideal wholesale partners, and improve Billow Beach’s Instagram and website with honest feedback and actionable tips. Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to hello@thelazyceo.com. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Anaita Sarkar: @sellanythingonlineSee omnystudio.com/listener for privacy information.
How do you turn a cheeky side hustle into one of Australia’s most recognisable swimwear brands? In this episode, Adam Linforth shares exactly how he did it. From starting in a “safe” career in banking to buying Budgy Smuggler on a whim, Adam turned a hyper-seasonal, zero-order product into a global brand worn by tradies, footy players, and surf lifesavers alike. He dives into why he’d rather fail at something he loves than chase someone else’s idea of success, how keeping it simple and fun built a cult following, the lessons learned from copycats and legal drama, and why nailing your backyard before taking on the world is the best business advice he’s ever received. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Adam Linforth: LinkedIn Follow Budgy Smuggler: @budgysmugglerSee omnystudio.com/listener for privacy information.
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