Launch Confidential

What if everything you've been told about posting frequency is backwards?You're watching other creators post daily - sometimes multiple times a day - and you're convinced that's what it takes. So you batch on Sunday, show up strong for three days, burn out by Thursday, disappear for two weeks, feel guilty, then panic-post six times in three days to catch up.That cycle? It's not just exhausting. It's actually tanking your reach.The algorithm doesn't care that you posted ten times last week. It cares that you ghosted this week. And every time you do that, you're training it not to trust you.Turns out, the algorithm rewards reliability over volume. Predictability over hustle. Consistency over bursts. And most creators are doing the exact opposite of what actually works.In this episode of Launch Confidential, Taylor and Diana break down what the algorithm is actually optimizing for, why sporadic posting destroys your reach even when you're creating great content, and how to find a posting rhythm that grows your audience without burning you out.Spoiler: it's way less than you think. And yes, you have permission.KEY MOMENTS02:30 - Why the algorithm rewards consistency, not volume 04:10 - What "reliably" means to the algorithm (and why it matters more than frequency)06:46 - The panic post pattern that confuses the algorithm 08:17 - How long it takes to build trust with the algorithm (and why it compounds) 10:57 - What sporadic posting is actually costing you 13:29 - Finding your sustainable rhythm: the honest capacity audit 18:27 - The easy content posting commitment that changes everything 20:28 - What happens after 12 weeks of true consistency 23:31 - The 70-80% certainty rule for posting 24:38 - You now have permission to post less!CONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:📸 Instagram👥 Facebook📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quizABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.Launch Confidential is their new source for strategies and systems that just WORK.ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with...

You spent weeks crafting your launch content. The emails that got replies. The posts that stopped the scroll. The sales page copy that actually converted. The reels you did your hair and makeup for.And then cart closed, you filed everything away in a Google Drive folder you'll never find again, and sat down the next week to create content from scratch. Again.BUT… Here’s the thing. You’re already sitting on your highest converting messaging ever created - content that’s been proven to move people toward buying - and you’re letting it die while you burn out trying to match that level of genius all over again. Every. Single. Week.Launch content isn’t temporary, single-use promo content that expires when the cart closes. It's the most strategically valuable content you'll ever create because you're writing from total clarity - dialed into your offer's exact transformation, your ideal client's real objections, and the precise language that moves people into taking action.That clarity is what makes people convert. And you’re archiving it in your Google Drive.In this episode of Launch Confidential, Taylor and Diana break down the Launch-to-Runway System - how to turn your best launch assets into a year-round nurture machine that fills your content calendar without burning out. KEY MOMENTS03:38 - What is the Launch-to-Runway System? 05:53 - Reframing launch content as nurture content 07:22 - What treating launch content as single-use is actually costing you 09:43 - Launch tone vs nurture tone: decision-focused vs belief-focused messaging 10:36 - Side-by-side examples: how to reframe launch messaging for year-round use 13:35 - Nurture CTAs that work: low-pressure, high-value actions 16:01 - What to look for: conversion signals that identify your high performers 19:25 - The Content Cascade: how one proven launch asset becomes multiple nurture assets 22:28 - Real walkthrough: turning one launch email into 4 unique pieces of content25:33 - Case study: how a relationship coach turned one webinar segment into year-round nurture 30:13 - Your homework: how to audit your last launch to find your first high performerCONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:📸 Instagram👥 Facebook📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quizABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.Launch Confidential is their new source for strategies and systems that just WORK.ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast...

You crafted what you thought was the perfect pain point content. Really dug into their struggle, showed them you understand their problem, validated their pain.And then... crickets. Or worse - great engagement, but zero sales.Here's what nobody's telling you: pain point marketing isn't just failing to convert anymore. It's actually training your audience to be professional tire kickers. Buyers are more sophisticated now. What worked three years ago is creating comparison shoppers instead of committed buyers.Meanwhile, there are coaches who post about their offer once and get flooded with DMs asking "How do I work with you?" and "Where do I sign up?" Same market, same platform - completely different results.The difference? They're not dwelling in the pain. They're leading with identity.In this episode of Launch Confidential, Taylor and Diana break down exactly why pain-focused messaging is killing conversions and prolonging your sales cycles - and introduce their three-layer messaging system that flips the script entirely. This is the framework they use with every client, in every launch, across every piece of content. KEY MOMENTS01:51 - Why pain point marketing is keeping you broke (and training your audience to be indecisive) 04:11 - What pain point marketing is actually costing you in sales cycle length 05:44 - Introducing identity-first marketing: the three-layer messaging system 07:37 - Desire - the bridge from pain to transformation (and painting the picture of possibility) 10:42 - Identity - speaking to who they're becoming (not just what they want) 19:29 - Real examples: pain-first vs identity-first messaging (same topic, completely different results) 20:57 - How to implement this: the three-question check system for every piece of content 22:13 - Your homework: audit your last three posts through the identity-first lens 24:16 - The big takeaway: pain point marketing isn't wrong, it's just incomplete CONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:📸 Instagram👥 Facebook📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quizABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.Launch Confidential is their new source for strategies and systems that just WORK.ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and...

After 10 episodes of tactical strategies and frameworks, you might be wondering: who are these women telling me how to launch?Fair question. And we think it’s time you get to know us a little better. In this episode of Launch Confidential, Taylor and Diana interview each other and share their partnership journey - from running Facebook ads agencies in 2020 to building a launch coaching business together. They unpack the unique methodologies and frameworks that became the foundation of Launch Babes - including their Launch Intelligence™ diagnostic system - and share the mindset shifts that help online coaches and course creators escape feast-or-famine launch cycles.Just a real conversation about collaboration and building something sustainable… together.KEY MOMENTS01:24 - How Diana and Taylor met back in 2020 (and first impressions) 04:42 - Realizing that their opposite skill sets were their superpower 06:30 - Why two is better than one: funnels, copy, and ads as a complete ecosystem 09:43 - The life event and pivot: from DFY agencies to coaching partnership 24:44 - What Launch Intelligence™ means (and why diagnosis beats tactics)33:24 - What to look for in a potential business partner or collaboration 34:20 - How a human design session helped them become better partners37:52 - Why cart close is the beginning of your next launch (not the end) 39:07 - Why warm audiences convert 5x higher than cold traffic 39:58 - Two actions to take this week: data analysis and between-launch visibilityCONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:📸 Instagram👥 Facebook📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quizConnect with our Human Design coach (mentioned in this episode!): Jess Garay Human Design Strategist  Lead From Within: The Human Design Guide to Aligned Business Growth Facebook | Instagram | Pinterest | Free Business Clarity BlueprintABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.Launch Confidential is their new source for...

It's the end of 2025, and you're staring down the last days of the year with a choice: grind through the holidays to "finish strong," or (more tempting) take a legit vacation from your desk - and hope your audience doesn't notice and still remembers you exist after New Year's.Here's the thing - neither of those options actually works.The coaches who start January strong aren't the ones hustling until December 31st, and they're not the ones disappearing for three weeks either. They're the ones running a simple, sustainable, and strategic visibility system that keeps them top of mind while they're actually enjoying the holidays with their families.December isn't about finishing strong by someone else's definition (looking at you, guys in Patagonia vests posting on Instagram about Q4 heroics). It's about clearing the runway so you can take off in January feeling energized instead of depleted. Real momentum doesn't come from sprinting to the finish line - it comes from cleaning up mental clutter, staying visible when your competitors disappear, and creating spaciousness instead of stress.Think of this as your permission slip to build a business that doesn't require you to miss your kids' Christmas concert or answer Slack pings between wrapping presents. Because the entrepreneurs who thrive in Q1 aren't the ones who worked through every holiday in Q4 - they're the ones who used December to set up systems that run while they're drinking hot cocoa and watching "Elf" (again).In this episode of Launch Confidential, Taylor and Diana share their exact anti-hustle approach to ending the year - four simple strategies that build real momentum heading into 2026 without sacrificing a single holiday moment or burning yourself out before the new year even begins.This is your holiday-themed reminder: Hustle-culture? Soooo 2024. Momentum in 2026 is all about making room for you to be present in your own life - not just your work.KEY MOMENTS03:43 - Why the "finish strong" pressure is broken - and permission to define it on your own terms04:14 - The toxic hustle-through-December advice - why it’s a lie04:45 - What real momentum looks like (hint: it's the opposite of grinding)06:10 - Strategy #1: Clearing 2025 mental and physical clutter to create spaciousness for 2026 (hello, ADHD entrepreneurs)08:45 - Strategy #2: Visibility when your competitors disappear - without doing more10:25 - How to batch December content in 20 minutes using simple B-roll and static images (no talking head reels required)11:47 - Strategy #3: Why giving your audience a no-strings-attached gift is your most strategic move13:54 - Strategy #4: One tiny experiment to try for forward momentum and useful data (without launching anything)14:35 - Recap and connect: how to share your ideas with us!CONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:📸 Instagram👥 Facebook📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quizABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable...

Most coaches blast the same post-launch emails to everyone on their list. Strategic coaches know that's where conversions die.Here's the difference: while everyone else is sending generic follow-ups to buyers and no-shows alike, the coaches who actually convert after cart close are running targeted, behavior-based email sequences that turn engaged non-buyers into downsell customers - and position them perfectly for the next launch cycle.The truth? Your email list isn't one audience. It's four distinct segments with completely different needs, objections, and buying timelines. The person who abandoned your checkout page needs a different message than someone who never opened an email. The webinar attendee who clicked every link deserves more than your standard nurture sequence. And if you're treating them all the same, you're not just losing sales - you're burning out the warmest leads you worked so hard to build.Segmentation isn't about making your life more complicated. It's about making your post-launch follow-up more precise, more automated, and infinitely more profitable. When you tag by behavior, you unlock the ability to send the right message to the right person at exactly the right time - without manually sorting through your list or writing dozens of different emails every week.In this episode of Launch Confidential, Diana and Taylor break down the exact email list segmentation strategy that separates coaches who ghost their audience from coaches who stack momentum and sales after every cart close.You'll learn:The four critical segments every coach needs to create post-launch (buyers, engaged non-buyers, abandoned cart leads, and new warm leads)How to tag your list based on behavior without getting lost in CRM overwhelmThe three automations you can set up once and reuse for every launchWhat to send each segment after cart close to maximize downsell conversions and prime them for your next launchWhy engagement tracking reveals exactly who's ready to buy (and how to follow up accordingly)How to nurture without writing five different newsletters every week for the rest of your lifeThe simple tagging system that works in any email platform - no tech degree requiredThis isn't about complicating your email strategy. It's about creating a scalable, repeatable segmentation system that turns your warmest post-launch leads into customers - automatically.KEY MOMENTS03:33 - The common trap: treating all email subscribers the same post-launch04:17 - Why segmentation separates successful coaches from those starting from zero every launch06:26 - The tech setup: how to organize your email list without CRM overwhelm08:45 - The four critical segments you need to create (and why each one matters)11:30 - How to identify and tag engaged non-buyers who are primed for a downsell14:15 - The abandoned cart segment: following up with people who had cold feet16:45 - What to do with new warm leads who registered but didn't engage20:25 - What to send each segment after your launch closes25:28 - The most important aspects of list segmentation (and where to focus first)26:38 - How to keep it simple without over-building your automation27:32 - Why you don't need to write different emails forever28:53 - Four key takeaways for segmentation successCONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:📸 Instagram👥 Facebook📝 → Take the free quiz to diagnose your launch system: a...

If you're calling it a wrap as soon as the cart closes, you're walking away from the hottest audience you'll have all year. Those non-buyers are ON FIRE - but only for a hot minute before that window slams shut. Miss it, and you're leaving money (and momentum) on the table.They just spent time watching you, engaging with you, learning from you. Some were this close to buying. Others are already feeling buyer's remorse - not for what they purchased, but for what they didn't. They wanted to say yes but the timing, the price, or the trust wasn't quite there yet.And if you know what to do in that 48–72 hour window after cart close, you can meet them exactly where they are - and turn that leftover sizzle into real revenue, without re-launching or burning out.In this episode of Launch Confidential, Taylor and Diana walk you through a simple, repeatable 5-step post-launch checklist and break down:The post-cart-close system to sustain momentum and stack results without re-launchingWhy the post-launch week is your hottest sales window (and what happens when you go dark) How to automate your entire post-launch system so you can rest AND keep selling The strategy that effortlessly adds thousands in revenue after cart close Why cart close isn't the finish line - it's the starting gun for your next launch cycleBy the end of this episode, you'll know exactly what to do in the 48-72 hours after cart close to turn leftover momentum into trust, sales, and compounding results.KEY MOMENTS 03:03 - Why the week after cart-close is your hottest window03:50 - How to carry launch momentum into the next cycle08:24 - How to segment & tag your non-buyers strategically09:52 - Creating and positioning bridge offers that meet people where they are16:48 - The low-budget retargeting strategy that works while you rest17:44 - Why momentum dies when you don’t have a post-launch system18:00 - Visibility after cart close (without burnout)CONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:📸 Instagram👥 Facebook📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quizABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.Launch Confidential is their new source for strategies and systems that just WORK.ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get...

If you’ve ever run the same offer, same strategy, same energy… and got wildly different results, this episode is your answer key.Because it’s not your webinar script or ad copy doing the heavy lifting - it’s your launch system.In this episode of Launch Confidential, Taylor and Diana break down:What Launch IQ actually is - and why it determines whether results stack or resetThe five metrics that predict launch success before cart openThe invisible leaks quietly capping your conversions (and how to find them in 5 minutes)Why systems beat tactics when it comes to consistent, scalable launchesYou’ll also hear how Launch IQ turns “starting from zero” into compounding momentum across every launch.By the end of this episode, you’ll know exactly which numbers to watch, where your system is leaking, and what to fix first.KEY MOMENTS02:04 - Why your results feel random, not repeatable02:52 - How to spot leaks before you open the cart08:31 - What really tanks your show-up rate12:41 - The $5-a-day habit that keeps your launches warm14:52 - How ghosting your list quietly kills conversions17:20 - The follow-up move that adds 20–40% more revenue22:00 - Why messy funnels can still outperform perfect ones23:33 - How to make each launch stack instead of reset17:40 - What your Launch IQ score actually revealsCONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us: Instagram FacebookTake the free quiz to diagnose your launch system: launchbabes.com/quizABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.Launch Confidential is their new source for strategies and systems that just WORK.ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.Episode Website

Cart close isn’t the end of your story — it’s the hottest moment of your launch. 🔥Most coaches treat it like the afterparty’s over and everyone went home…but really, your warmest leads are still waiting for their moment to say “yes”..In this episode, Taylor and Diana unpack “the missed window” — that golden stretch of time right after cart close when smart follow-up turns “not yet” into your next best buyers.If your launches keep feeling like a full sprint followed by a trust fall into silence, this one’s your roadmap back to momentum.YOU'LL LEARNWhy cart close is the beginning of your next sales cycle — not the endThe 4 follow-up systems that turn ghosted leads into future buyersHow to automate nurture + segmentation so you’re not chained to your laptopWhat to post, email, and promote in the weeks after launchWhy “follow-up” isn’t pushy — it’s the oxygen your next launch needsKEY MOMENTS02:26 - The most common mistake with cart-close 04:10 - The real reason your non-buyers are your hottest leads05:09 - Email follow-up: what to send, when, and why it works06:15 - Automations + tagging: segmenting non-buyers for max return08:02 - Retargeting ads - even on a budget ($5/day goes a long way)10:38 - Content strategy for post-launch 11:17 - The power of a waitlist + keeping your leads in your world13:18 - Tactical examples of downsells and mini-offers17:35 - Turning follow-up into a bridge, not a burnout cycle21:14 - Belief shift: why follow up isn't pushy - it's strategicCONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:📸 Instagram👥 Facebook📝 Take our Buyers vs. Browsers QuizABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.Launch Confidential is their new source for strategies and systems that just WORK.ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable,...

You know that post-launch pit in your stomach?All those registrants showed up… and then ghosted at checkout? 😬This week, Taylor and Diana flip the script on “no.”You’ll see why your non-buyers aren’t rejection—they’re near-buyers on their own timeline.We’ll unpack the psychology of timing, the follow-up moves that turn ghosted checkouts into future clients, and the always-on systems that keep your warmest leads… warm.You’ll LearnWhy a “no” today really means “not yet”How low-ticket offers become high-ticket salesHow to keep momentum alive with downsells, micro-yeses, and follow-up automationsThe truth about fake urgency (and what to do instead)How to read your post-launch data without spiraling into dramaKEY MOMENTS04:10 - $47 mini → $12,000 program: real-life example of nurture that works06:19 - Timing vs. rejection: the belief shift that changes everything07:05 - Ditching fake urgency and meeting buyers where they are08:15 - Keeping momentum with downsells, mini-offers, and micro-yeses09:16 - “Everywhere” without burnout: automated post-launch follow-up11:13 - Data over drama - using numbers (not emotion) to drive decisions14:36 - Recap + reframe: non-buyers are your goldmineCONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:📸 Instagram👥 Facebook📝 Take our Buyers vs. Browsers QuizABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.Launch Confidential is their new source for strategies and systems that just WORK.ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.

If you’ve ever said “I just need a bigger list and my launches will finally take off,” this episode is your gentle (but firm) intervention.Because… no.Not all subscribers are buyers. Some are browsing, some are collecting freebies... And a list full of those? It’s like running a boutique for people who only ever “try things on”.In this episode of Launch Confidential, Taylor and Diana break down:Why list alignment beats list size every timeThe 3 sneaky ways your freebie might be attracting the wrong audienceHow your lead magnet quietly decides whether your next launch flops or fliesThe difference between browsers (DIY dreamers) and buyers (wallets ready)You’ll also get access to a 3-minute self-check quiz to see if your list is full of future buyers or inbox squatters.By the end of this episode, you’ll walk away knowing how to audit your freebie, align it with your paid offer, and start growing a list that actually converts.Bottom line: It’s not how many people you attract. It’s who you attract - and your lead magnet is the bouncer at the door.KEY MOMENTS00:55 - The “bigger list” myth that keeps coaches stuck in launch limbo05:20 - Three ways your freebie will misfire08:40 - Lead magnets for launches that convert10:55 - The belief shift: bigger isn’t better - and what is (even if it’s smaller)11:30 - Free tool to test the quality of your listCONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us: 📸 Instagram 👥 Facebook📝 Take our Buyers vs. Browsers QuizABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.Launch Confidential is their new source for strategies and systems that just WORK.ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more...

Pouring all your ad spend into cold traffic…and wondering why results whiplash?In this episode of Launch Confidential, Taylor & Diana break down why “more reach” isn’t the goal — warmer reach is. You’ll learn how to build an audience that already trusts you, and use between-launch seasons to turn lurkers into buyers.Get a break down the numbers that have your launches feeling like Groundhog Day with cold, hard conversion data — and show you exactly how to stack your launch cycles with a higher ratio of people who are already halfway to yes.You’ll learn: • The conversion metrics that matter (and the ones that don’t) • How to warm your list between launches without burning out • Simple “micro-yes” offers that turn lurkers into ready buyersBy the end, you’ll see exactly how a smaller, warmer list beats a massive cold one — every single time.Key Moments 01:35 - The data that explains why some launches flop and others crush03:25 - The math that proves size doesn’t matter (list size, that is)06:15 - The real role of cold traffic - and how to make it work for you07:45 - How to nurture between-launches (without posting daily)08:35 - The $1-a-day ad strategy that keeps you visible year-round09:20 - Why your “non-buyers” are your best assets10:10 - Mini-offers and micro-yeses - the bridge from lurker to loyalCONNECT & RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us: 📸 Instagram 👥 Facebook📝 Take our Buyers vs. Browsers QuizABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.Launch Confidential is their new source for strategies and systems that just WORK.ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot lighter.

Still cramming all your trust-building, objection-handling, and closing into five frantic days?Still treating cart close like “The End” instead of the starting gun for your next launch?In this episode of Launch Confidential, Taylor and Diana reframe launch week as the receipt printer, not the whole business model. You’ll learn how to turn your runway into a system that nurtures, automates, and compounds so you stop relying on launch week heroics and start getting predictable results - that scale.KEY MOMENTS01:05 - What your “runway” actually is — and when it starts02:15 - Launch Week’s real job: support decisions (don’t persuade)04:20 - The 3 main jobs of your runway10:45 - Automate post-launch follow-up and a simple downsell path13:15 - Why ghosting warm leads kills momentum (and how not to…)14:35 - The Five I’s content framework for between-launch content18:05 - Cold vs. warm launches: why runway work pays off19:20 - Quick recap + how to predict your next launch resultsCONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us: 📸 Instagram 👥 Facebook📝 Take our Buyers vs. Browsers QuizABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.Launch Confidential is their new source for marketing systems and strategies that just WORK.ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.

Are you exhausted by launch cycles that feel like a sprint… only to end with a trickle of sales? Do you ghost your list the minute cart closes, secretly hoping things will “just work out better next time”?In this kickoff episode of Launch Confidential, Taylor and Diana break down why unpredictable launch results aren’t a “funnel problem” — they’re a system gap. You’ll learn how your non-buyers (aka launch leftovers) are actually your most valuable growth asset, and why the runway between launches is where scalable, predictable sales are built.You’ll walk away with the mindset shifts, data, and post-launch systems to make every launch stack on the last… instead of starting from zero every time.KEY MOMENTS01:30 - The post-launch hangover & the #1 mistake coaches make after every launch03:45 - The “Three Feet from Gold” story that’ll change how you see non-buyers06:30 - The conversion math that’ll make you rethink every cold launch08:45 - Why your runway is your real business model12:00 - How to keep showing up without burning out15:10 - What warm-launch calm feels like (and why cold launches are so 2019)18:55 - The Free People nurture strategy that every coach needs to steal22:40 - The four shifts that make launches stack instead of resetCONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us: 📸 Instagram 👥 Facebook📝 Take our Buyers vs. Browsers QuizABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.Launch Confidential is their new source for strategies and systems that just WORK.ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.

If every launch feels like starting from zero again, it’s time to start building momentum that lasts.We’re Taylor Marks and Diana Toronto, co-founders of Launch Babes - helping coaches create predictable sales all year long, not just during launch week.Launch Confidential: turning launch leftovers into loyal clients with marketing systems and strategies that just WORK.