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Fame-Ready

Author: Knockout Marketing Directive

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Fame Ready is the personal branding and PR podcast for entrepreneurs who want to be seen, heard, and celebrated.

Hosted by award-winning Personal Branding & Public Relations Expert Katrina Owens, each episode shares strategies, stories, and mindset shifts to help you build a magnetic brand, land media opportunities, and step confidently into the spotlight.
63 Episodes
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In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens walks you through her real, behind-the-scenes process for creating a powerful keynote — from a blank page to a fully embodied talk. She shares exactly how she builds, practices, memorizes, and emotionally connects to her presentations so they feel authentic, confident, and magnetic on stage.Show Notes:Building a keynote from the heart Why your personal brand sells the talk Vision before slides Pressure creates performance Recording your first rough draft Using AI to refine (not replace) your voice Creating a skeleton script Practicing before polishing Breaking your talk into sequences Memorizing flow, not words Why slides aren’t always needed Reading out loud to build muscle memory Turning scripts into shorthand notes Using movement to create impact Practicing without crutches Letting your talk evolve Trusting your voice on stage Why perfection kills connection The power of riffing Self-trust over performance Speaking as leadershipLinks Mentioned:Use code FAMEREADY to save $50 at the link below.Big Brand Energy Live – June 11, 2026 (Vancouver Area): https://katrinaowens.com/events Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coachingFollow Katrina:→ Instagram: https://www.instagram.com/katrinaowenspr/ → Instagram: https://www.instagram.com/getfameready/ → Threads: https://www.threads.com/@katrinaowenspr → LinkedIn: https://ca.linkedin.com/in/owenskatrinaIf you’ve ever felt called to speak, lead, and be seen — but doubted your voice — this episode is your reminder: your presence is the strategy. Your story is the bridge. And your confidence is what truly moves the room.
In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens pulls back the curtain on the emotional roller coaster of being a highly visible entrepreneur. From sponsorship rejections and missed awards to brand negotiations and unexpected yeses, Katrina shares the behind-the-scenes reality of building a big personal brand.This raw, stream-of-consciousness episode is for the entrepreneur who is putting themselves out there, hearing more “no’s” than expected, and wondering if they’re doing something wrong. Katrina reminds you that rejection isn’t failure — it’s proof that you’re playing big, building momentum, and getting closer to the opportunities meant for you.Show Notes:PR as rejection therapyWhen big opportunities fall throughKnowing when to say noThe stories your insecurities tellWhy rejection stings more when you careFeeling disappointment instead of rushing itBouncing back faster after a setbackAlignment over money in brand dealsClarifying the opportunities you actually wantNetworking softens rejectionThe truth about “overnight success”Volume = more yesesMore pitches = more resultsHow negativity bias impacts your mindsetBoundaries and support protect your growthStaying confident while waitingTurning rejection into momentumLinks Mentioned:Big Brand Energy Sessions – June 2026 (Vancouver Area): https://katrinaowens.com/events Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coachingFame-Ready VIP Program (her higher-tier program with 1:1 access, quarterly strategy intensives, and full access to Fame Ready):  https://katrinaowens.com/group-coaching (scroll down for access) Follow Katrina:→ Instagram: https://www.instagram.com/katrinaowenspr/ → Instagram: https://www.instagram.com/getfameready/ → Threads: https://www.threads.com/@katrinaowenspr → LinkedIn: https://ca.linkedin.com/in/owenskatrinaIf you’ve been bracing for bad news or questioning your worth, this episode is your reminder: rejection is part of the path — and every no is making space for a bigger yes.
In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens shares a raw, unscripted reflection on what it means to run a visible business in a world that feels heavy, uncertain, and emotionally charged.Katrina opens up about the tension between holding joy and ambition in your business while also acknowledging fear, grief, and collective stress. She explores why continuing to show up, sell, and lead is not tone-deaf — it’s part of the responsibility of having a platform.This episode is for the entrepreneur who feels stuck, muted, or unsure how to use their voice right now — and needs permission to keep going.Show Notes:Why it feels hard to create and sell during global uncertaintyHolding excitement and grief at the same timeWhat leadership looks like when you have a platformWhy you don’t owe the internet your political opinionsHow to decide what belongs in your personal brandWhy confidence matters more than strategyThe early visibility blocks most people faceThe advanced visibility blocks no one warns you aboutWhy boundaries become essential as you growWhy cold pitching is misaligned right nowThe emotional weight of hosting events and big initiativesReframing being copied as a sign of impactWhy reciprocity defines healthy business relationshipsHow entrepreneurship forces constant personal growthLinks Mentioned:Big Brand Energy Sessions – June 11, 2026 (Surrey, BC): https://katrinaowens.com/eventsFame-Ready Entrepreneur Program: https://katrinaowens.com/group-coachingFollow Katrina:→ Instagram: https://www.instagram.com/katrinaowenspr/ → Instagram: https://www.instagram.com/getfameready/ → Threads: https://www.threads.com/@katrinaowenspr → LinkedIn: https://ca.linkedin.com/in/owenskatrina If you’ve been questioning your voice or your visibility, this episode is your reminder: your mission still matters — and so do you. 
In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens breaks down one of the most misunderstood strategies in the industry: paid public relations and sponsored magazine features.Katrina shares why “pay to play” press isn’t fake, shady, or misleading when done with integrity — and how it can become one of the most powerful promotional touchpoints in your business when used strategically. From debunking common myths to showing you how to connect press to actual revenue, this episode is a behind-the-scenes look at how modern PR really works.If you’ve ever wondered whether paid magazine features are worth the investment — or how to avoid wasting money on press that doesn’t convert — this episode will shift your perspective and show you how to use visibility as a growth tool instead of an ego boost.Show Notes:Why paid PR is no different than influencer marketing or digital adsThe real reason people think sponsored features are “fake”How to use paid magazine placements as a promotional touchpointWhat not to say when sharing a paid press featureWhy “honored to be featured” captions kill engagementHow to use press to support a launch, event, book, or offerThe difference between authority-building and audience growthWhy paid PR should activate your existing audience, not replace marketingHow to spot scam publications vs. legitimate paid featuresWhy contracts and credit cards protect your investmentHow to choose the right publication for your brand levelWhen paid PR becomes an ego move instead of a business moveHow Katrina consistently sees 3X ROI on paid PR placementsWhy strategy matters more than logos and headlinesLinks Mentioned:Fame to Fortune Challenge (5-Day Paid Challenge): https://knockoutdirective.thrivecart.com/fame-to-fortune-challenge-2026/Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHINGBig Brand Energy (2026 Events & Sponsorships): https://knockoutdirective.myflodesk.com/bigbrandenergyFollow Katrina:→ Instagram: https://www.instagram.com/katrinaowenspr/ → Instagram: https://www.instagram.com/getfameready/ → Threads: https://www.threads.com/@katrinaowenspr → LinkedIn: https://ca.linkedin.com/in/owenskatrinaIf you’re ready to stop waiting for permission and start using PR as a real revenue strategy, this episode will show you how to turn paid visibility into powerful momentum for your brand.
In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens pulls back the curtain on how she’s turning visibility into real revenue — and how you can do the same in 2026.Katrina breaks down the five core revenue streams that helped her build a six-figure personal brand (with a $500K year in sight), why fame alone isn’t enough, and how to connect PR, events, speaking, and content directly to income. This is a practical, behind-the-scenes look at what actually converts attention into money — without relying on traditional PR agencies or constant client chasing.Show Notes:Why visibility without monetization creates burnout — and how to fix itThe difference between feeling “famous” and building real financial stabilityThe 5 revenue streams behind a profitable personal brand:Coaching & consultingBrand partnerships (including small and mid-sized businesses)Paid & sponsored speaking engagementsHosting events (without needing a massive conference)Podcast monetizationHow to think about ROI when it comes to PR, media, and visibilityWhy traditional PR agencies often fail to connect press to incomeHow to leverage events, speaking, and content you’re already doing to increase baseline revenueThe mindset shift required to talk confidently about money and resultsWhy consistency and ecosystem-building matter more than audience sizeLinks Mentioned:Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHINGFame to Fortune Challenge (5-day paid challenge): https://knockoutdirective.thrivecart.com/fame-to-fortune-challenge-2026/Big Brand Energy (2026 events & sponsorships): https://knockoutdirective.myflodesk.com/bigbrandenergyFollow Katrina:→ Instagram: https://www.instagram.com/katrinaowenspr/ → Instagram: https://www.instagram.com/getfameready/ → Threads: https://www.threads.com/@katrinaowenspr → LinkedIn: https://ca.linkedin.com/in/owenskatrinaIf you’re ready to stop treating visibility like a vanity metric and start building a personal brand that actually pays you, this episode will show you what’s possible — and how to move from fame to fortune in 2026.
In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens shares how she strategically plans and attends events to grow her personal brand, connect with clients, and maximize ROI. From local networking breakfasts to high-level conferences, Katrina breaks down her system for choosing the right events, preparing to show up powerfully, and following up effectively to turn connections into opportunities.In this episode, Katrina covers:Show Notes:How to set a smart quarterly budget for attending eventsWhy local Chamber of Commerce events can be a game-changer for small businessesHow to choose events that align with your brand, audience, and goalsUsing intuition (and ChatGPT) to evaluate event fitMaking the most of events before, during, and after: preparation, offers, and follow-upsThe power of keeping leads warm and building relationships over timeTurning event attendance into both direct revenue and indirect brand growthHow attending events contributes to building a strong, visible personal brand in 2026Links Mentioned:Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHINGThe Power Table Live (use code FAMEREADY for $100 off): https://thepowertable.co/conference/?affiliate=knockoutdirectiveCanadian Digital Marketing Summit (Katrina will be Emceeing): https://cdmsummit.ca/cdm-summit-victoria-2025/Billion Dollar Vision in Madison, Wisconsin (use code KATRINA for 10% off): https://www.auralismediaco.com/billiondollarvision.html#/Big Brand Energy June 2026 WAITLIST: https://knockoutdirective.myflodesk.com/bigbrandenergyFollow Katrina: → Instagram: https://www.instagram.com/katrinaowenspr/→ Instagram: https://www.instagram.com/getfameready/ → Threads: https://www.threads.com/@katrinaowensprIf you’re planning to grow your personal brand in 2026 by attending events strategically, this episode will show you how to choose wisely, show up confidently, and turn every connection into opportunity.
In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina breaks down exactly how she grew her Instagram to 3,000 followers organically, without buying followers, chasing trends, or forcing sales content. Recorded during the quiet stretch between Christmas and New Year’s, this episode blends personal reflection with practical personal brand strategy for entrepreneurs stepping into 2026.In this episode, Katrina covers:Why slow, steady Instagram growth is more powerful than going viralThe type of content that builds trust, authority, and long-term visibilityHow storytelling outperforms constant sellingWhy your most uncomfortable posts often perform the bestThe four content pillars every personal brand needsHow losing followers can strengthen your brandWhy Instagram alone won’t grow your audienceThe role of multi-platform visibility and in-person eventsThe real reason most Instagram growth stallsWhat it means to have a strong personal brand in 2026Links Mentioned:Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHINGHidden Gem to Headline Masterclass: https://knockoutdirective.myflodesk.com/hiddengemFollow Katrina: → Instagram: https://www.instagram.com/katrinaowenspr/ → Threads: https://www.threads.com/@katrinaowensprIf you’re committing to growing your personal brand in 2026 — without burning out or betraying your voice — this episode will show you what actually works.
In this final episode of the Fame-Ready Podcast for 2025, Katrina is closing out the year with a deeply reflective, story-driven recap of everywhere her business took her — and the lessons that came with each trip. From quiet cabins and nerve-wracking first events to sold-out stages, brand partnerships, and a billboard in Times Square, this episode is a reminder that growth rarely feels linear while you’re living it.Recorded just before the New Year, Katrina walks listeners through the travel, decisions, fears, breakthroughs, and self-trust that defined 2025 — and why presence, not pressure, is the energy she’s carrying into 2026.Shownotes:Why intuitive content creation became a cornerstone of her personal brandHow travel expanded her confidence, resilience, and earning powerThe unexpected sales, speaking opportunities, and brand partnerships that came from saying yes before feeling readyWhat each trip taught her about self-trust, nervous system regulation, and delayed gratificationWhy making business “about the money” often disconnects you from your purposeHow external wins are built on internal capacity, not instant resultsLessons on authenticity, presence, and letting go of perfectionWhy your platform doesn’t need to be “big” to be influentialThe mindset shift that allowed her to feel worthy of success as it arrivedWhether you’re dreaming of travel, speaking stages, brand deals, or simply a business that supports your life — this episode offers a grounded, honest look at what it really takes to build something meaningful over time.Mentioned in this episode:Nearly 100 days of business-related travel in 2025Speaking and emceeing at conferences across Canada and the U.S.Canadian Digital Marketing Summit (Victoria & Kelowna)First international conference attendance and its compounding impactSigning multiple five-figure clients while travelingLaunching and growing the Fame Ready Entrepreneur ProgramBig Brand Energy Sessions milestones and sponsorshipsBeing featured on a Times Square billboardWoman of the Year campaign with Auralis MagazineBrand partnership and paid trip with Adobe Acrobat at Adobe MaxThe power of intuitive marketing and personal brand consistencyLinks Mentioned:Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHINGLiving in Balance Mentorship Program: https://libseminars.com/Follow Katrina for more personal brand insights: → Instagram: https://www.instagram.com/katrinaowenspr/ → LinkedIn: https://www.linkedin.com/in/owenskatrina/ → Threads: https://www.threads.com/@katrinaowenspr → Podcast Instagram: https://www.instagram.com/getfameready/Listen now to reflect on your own growth, normalize the fear that comes with expansion, and step into 2026 with more presence, trust, and belief in what’s possible.
This week, Katrina is taking a pause from strategy and “how-to” episodes to reflect on the wins, growth, and magic of 2025. Coming to you on Christmas Eve, she’s keeping it real, heartfelt, and celebratory — sharing the personal and professional milestones that shaped her year and inspired her vision for 2026.In this episode, she shares:Why celebrating your wins is as important as chasing new goalsHow investing in yourself — from health to habits — can transform your life and brandThe thrill of hosting sold-out events, delivering keynotes, and taking your work across the continentBehind-the-scenes moments from book writing, brand partnerships, and media featuresReflections on travel, connection, and building a business that supports the life you wantHow trusting yourself and taking bold action creates space for your biggest dreamsWhether you’re winding down the year or dreaming forward into the next, this episode will inspire you to recognize your growth, honor your achievements, and set yourself up for even bigger impact in 2026.Mentioned in this episode:Hosting five sold-out female entrepreneur and golf eventsWriting and sending a manuscript for her upcoming bookSpeaking at 10 events across the continentSecuring $30,000 from brand partnershipsAppearing on a Times Square billboardGrowing her group program to nearly 30 participantsPrioritizing health, fitness, and personal wellnessLinks Mentioned:Living in Balance Mentorship Program: https://libseminars.com/Join the Fame Ready Entrepreneur Program: https://knockoutdirective.thrivecart.com/fame-ready/Follow Katrina for more personal brand insights: → Instagram: https://www.instagram.com/katrinaowenspr/ → LinkedIn: https://www.linkedin.com/in/owenskatrina/ → Threads: https://www.threads.com/@katrinaowenspr → Podcast Instagram: https://www.instagram.com/getfameready/Listen now to reflect, celebrate, and get inspired for your own wins and breakthroughs in 2026.
This week’s Fame-Ready episode is all about the truth behind brand partnerships — and how personal brands (not influencers) can secure lucrative, aligned collaborations with major companies. Katrina Owens breaks down exactly how she earns five-figure deals, integrates brands into her work authentically, and turns her visibility into revenue without sacrificing her brand.Katrina also gets candid about burnout, boundaries, and what her wearable tech taught her about nervous system overload — and why sustainable visibility matters more than ever as we head into 2026.Show Notes:• Personal brands are not influencers — and brands want both for different reasons. Katrina explains why personal brands have more monetizable assets and often more strategic value than influencers.• You must have revenue streams brands can integrate into. Partnerships work best when you have offers, events, podcasts, masterclasses, or platforms where brands can be featured meaningfully — not just social media posts.• Authentic story-driven integration beats product pushing every time. Katrina breaks down how she would partner with a fashion brand by weaving it into her speaking-day story, not by doing hauls or unboxings.• Brand partners should be targeting your audience — not already dominating it. A key distinction: go after brands that want access to your niche, not brands who already market heavily to your audience.• Monetizable assets matter more than follower counts. Webinars, events, in-person speaking, podcast segments, and virtual activations are what make partnerships scalable and lucrative.• There is a right department for partnerships — and it’s not affiliates. Katrina shares why personal brands get stuck in affiliate programs, and how to instead connect with brand partnership managers, community managers, or influencer managers.• A strong brand presence replaces cold pitching. Most of Katrina’s partnerships came from professionals researching her, loving what they saw, and initiating collaboration — all because her content was dialed in.• LinkedIn is a goldmine for brand partnership visibility. She breaks down exactly why growing her LinkedIn presence has brought high-value opportunities directly to her inbox.• Sustainable visibility requires protecting your energy. Katrina shares how her wearables helped her catch signs of burnout and why nervous-system-safe growth is non-negotiable for 2026.• If you want partnerships, you must ask — boldly. Once you have proof of alignment, the pitch becomes easy and natural. Katrina shares how she turned a sales call into a major contract with a household-name brand.Links Mentioned:→ Billion Dollar Vision Event (February) – https://www.auralismediaco.com/billiondollarvision.html#/ → Red Carpet Year Masterclass – https://knockoutdirective.myflodesk.com/redcarpetyear → Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/ → Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/ → Follow the Fame-Ready Podcast: https://www.instagram.com/getfameready/ If you’re ready to be seen, respected, and in demand, this is the year you make it happen. 
This week’s Fame-Ready episode is all about creating your own Red Carpet Year, the kind of year that shows you just how far you can go when you commit fully to your vision.Top personal branding and PR expert, Katrina Owens, shares how she made 2025 her own “red carpet year” and the strategies she’s using to plan an even bigger 2026. From building meaningful collaborations to protecting your intellectual property, Katrina gets real about what it truly takes to stand out, be recognized, and achieve your boldest goals.Key Takeaways:Why having a clear North Star is the non-negotiable foundation for a Red Carpet Year.How to identify and speak to your ideal audience so your brand resonates and attracts aligned opportunities.Understanding the difference between owned and earned media — and why owned media is your first step.How public relations functions as a strategic marketing tactic for visibility, authority, and growth.The importance of execution: why consistent action and completing every step matters more than shortcuts.How cultivating collaborative relationships fuels growth without competition or ego.Leveraging tools like Adobe Acrobat Studio to protect intellectual property while creating content and refining processes.The power of treating your brand like a “big brand” — intentional, detailed, and consistent across all touchpoints.How to take the steps to plan, execute, and ultimately stand on your personal red carpet.Links Mentioned: → Register for the free Red Carpet Year Masterclass: https://knockoutdirective.myflodesk.com/redcarpetyear → Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/ → Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/ → Follow the Fame-Ready Podcast on Instagram: https://www.instagram.com/getfameready/Step into 2026 ready to create a year that turns your boldest vision into reality. Invest in yourself, your visibility, and your personal brand — and roll out the red carpet for your own success.
This week’s Fame-Ready episode is a deep dive into showing up authentically — even on the days you’re not feeling bubbly — while staying aligned with your North Star. Top personal branding and PR expert, Katrina Owens shares how she navigates gloomy days. She gets real about the days you question your purpose or aren’t feeling your bubbly self — that doesn’t mean anything’s wrong. Katrina walks you through the steps she took to build a purpose-driven brand that consistently attracts aligned opportunities. Key Takeaways:Why aligning your brand with your North Star is the foundation for authentic growth.How to identify opportunities that resonate with your values and long-term vision.Understanding the difference between visibility that feels forced vs. natural influence.How clear messaging attracts clients, partners, and media aligned with your mission.Why consistency and authenticity create trust and long-term results.How to strategically invest in yourself while staying true to your brand essence.The different ways Katrina leverages coaching, speaking, and collaborations for impact.How a brand rooted in authenticity draws opportunities instead of chasing them.Steps Katrina took to build a purpose-driven business that generates sustainable revenue.Links Mentioned: → Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.thrivecart.com/fame-ready/ → Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/ → Follow the Fame-Ready Podcast on Instagram: https://www.instagram.com/getfameready/ → Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/Take action, invest in your visibility, and turn your authentic personal brand into a purpose-driven powerhouse. Step fully toward your North Star.
This week’s Fame-Ready episode is a deep dive into building a personal brand that actually gets paid — the kind that brings in clients, brand partnerships, and speaking opportunities consistently.Top personal branding and pr expert, Katrina Owens shares the exact strategies she used over the past 12 months to grow her personal brand, from investing in visibility to nailing the pitch. She walks you through how she transformed her business from a multi-service agency into a focused, revenue-generating personal brand, including the exact steps that brought in $70k ROI from events alone.Whether you’re looking to monetize your personal brand, get on stages, or secure aligned partnerships, this episode gives you the blueprint for creating a brand that commands authority, attention, and profit.Key Takeaways:Why clarity on your personal brand is the foundation for monetization.How to identify and invest in the right events for maximum ROI.Understanding direct vs. indirect results from visibility efforts.How pitching with confidence opens doors to sponsors, collaborations, and media opportunities.Why persistence and follow-up are critical for turning connections into paying clients.How to strategically invest in yourself—even if you’re starting with limited funds.The different revenue streams Katrina relies on: coaching, speaking, brand partnerships, and events.How a strong personal brand attracts opportunities instead of requiring constant cold outreach.How she generated $200k in revenue in her last fiscal year and already secured $100k for the next.Links Mentioned: → Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.thrivecart.com/fame-ready/→ Grab Katrina’s Pitch Kit and use code: BLACKFRIDAY https://katrinaowens.com/the-pitch-kit→ Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/→ Follow the Fame-Ready Podcast on Instagram: https://www.instagram.com/getfameready/→ Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/ Take action, invest in your visibility, and turn your personal brand into a revenue-generating powerhouse. Step into your fame era.
This week’s Fame-Ready episode is a masterclass in landing top-tier podcast interviews — the kind that genuinely move the needle for your personal brand.Katrina Owens breaks down the exact strategy her clients are using to get booked on top 1% and even top 0.5% global podcasts, including one client who just secured multiple major interviews using Katrina’s signature pitch-and-follow-up method. She walks you through how to research shows properly, avoid the biggest pitching mistakes, and position yourself as a must-have guest — no agency required.Whether you're podcast-curious or ready to level up from beginner shows to high-authority platforms, this episode gives you the blueprint for booking bigger rooms, bigger audiences, and bigger visibility.Key Takeaways:Why not all podcasts are created equal — and how to identify the ones that match your brand’s stage.The difference between high-volume pitching (for beginners) and high-frequency targeted pitching (for established brands).The exact process Katrina’s clients use: from researching episodes to drafting a pitch that actually gets opened.Why listening to multiple episodes is non-negotiable for a pitch that stands out.How to follow up without sounding corporate, desperate, or ignored — including when to slide into a host’s DMs.What top podcast hosts hate receiving… and why entitlement kills your chances instantly.How seasonality affects booking opportunities — and why November can secretly be a goldmine.The subject line mistakes that get your pitch deleted before it's ever read.Why developing visibility skills yourself is more powerful than outsourcing to mass-pitch agencies.If you're ready to elevate your authority and land interviews on the shows your ideal clients actually listen to, this episode hands you the roadmap. Grab your notebook — this one’s juicy.Links Mentioned: → Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.thrivecart.com/fame-ready/ → Grab Katrina’s Pitch Kit (templates, examples, subject lines + more): https://katrinaowens.com/the-pitch-kit → Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/ → Follow the Fame-Ready Podcast on Instagram: https://www.instagram.com/getfameready/ → Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/
Show Notes: This week’s Fame-Ready episode is packed with truth bombs, tough love, and powerful mindset shifts around the habits that quietly sabotage your personal brand. 💥Katrina Owens dives into the five “Little Miss” archetypes that can keep entrepreneurs stuck — Little Miss Non-Committal, Inconsistent, Treats It Like a Hobby, Distracted, and Ego. Each one represents a mindset or behavior that keeps your visibility low, your confidence shaky, and your momentum stalled.Through relatable examples, Katrina helps you spot where these patterns might be showing up in your own brand, and how to course-correct with structure, focus, and consistency. If you’ve ever felt like you’re doing all the things but not seeing the results you want — this one’s your wake-up call. ⚡🎯 Key Takeaways:The five “Little Miss” personas that block brand growth (and how to identify yours).Why inconsistency and distraction create confusion for your audience.How treating your brand like a hobby undermines your authority and visibility.The role of ego in keeping you from connecting authentically.How structure, accountability, and commitment shift you from “stuck” to “Fame Ready.”The mindset reframe that turns your brand from reactive to unstoppable.If you’re ready to stop self-sabotaging and start showing up as the brand leader you’re meant to be — this episode gives you the clarity and courage to step forward with intention.🔗 Links Mentioned: → Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching→ Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/→ Follow the Podcast on Instagram: https://www.instagram.com/getfameready/→ Connect with Katrina on LinkedIn: Katrina Owens✨ Follow Katrina for all the behind-the-scenes insights, visibility strategies, and the mindset work that makes you Fame Ready.
Show Notes: We had an incredible Fame-Ready episode this week, full of practical strategies, confidence-building tips, and behind-the-scenes insights on public speaking. 🌟Katrina Owens dives deep into the real work behind landing and preparing for speaking gigs, from building a press-ready personal brand to mastering storytelling without relying on slides. This episode is packed with actionable advice for entrepreneurs and service-based business owners who want to confidently step on stage, connect with audiences, and grow their visibility.🎯 Key Takeaways:How to know when your personal brand is ready for bigger stages.Why relationship-building beats hiring a publicist or agency.Step-by-step strategies for preparing presentations once your speaking gig is booked.Daily practice routines to build confidence and muscle memory.Adapting your presentation style for different audiences and formats.Turning early gigs into long-term speaking opportunities and career growth.💡 If you want to speak on more stages in 2026 and beyond, this episode gives you the blueprint to get there!🔗 Links Mentioned: → Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching → Follow Katrina on Instagram: @KatrinaOwensPR → Follow the Podcast on Instagram: @GetFameReady → Connect with Katrina on LinkedIn: Katrina Owens✨ Follow Katrina on Instagram @KatrinaOwensPR and @GetFameReady for all the updates, surprises, and opportunities to step into your own fame era.Listen now to get booked more, speak better, and show up like the leader you are.
Show Notes: We had a powerful Fame-Ready episode this week, full of authenticity, self-trust, and purpose-driven strategies. Katrina Owens dives deep into the inner work behind building a personal brand that truly resonates with your values, not just your bank account. From navigating the weight of others’ opinions to trusting your own vision, this episode is packed with real talk for entrepreneurs and service-based business owners who want to be seen, make an impact, and thrive.🎯 Key Takeaways:Why your personal brand should be rooted in purpose, not money.How to handle external opinions and projections without losing your energy.The importance of self-trust and surrender in building a successful brand.Lessons from Katrina’s journey transitioning from an agency to a coaching and events-based business.How inner work directly impacts your business success and alignment.If you’re a coach, consultant, or service-based entrepreneur looking to grow your visibility, impact, and personal brand with integrity, this episode is a must-listen!🔗 Links Mentioned: → Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching → Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07Follow Katrina for more speaker + personal brand strategies: → Instagram: https://www.instagram.com/katrinaowenspr/ → LinkedIn: https://www.linkedin.com/in/owenskatrina/ → Threads: https://www.threads.com/@katrinaowensprFollow Katrina on Instagram @KatrinaOwensPR and @GetFameReady for all the updates, surprises, and opportunities to step into your own fame era.
This week on Fame-Ready, personal branding and PR expert, Katrina Owens, is sharing a massive announcement — she’s officially writing her first book! After years of helping entrepreneurs step into their own spotlight, Katrina is taking her own next big leap and documenting the behind-the-scenes journey from idea to bestselling author.In this episode, Katrina opens up about the exact moment she decided to finally say “yes” to her book dream, how a conversation with selfpublishing.com changed everything, and why now is the perfect time to tell her story. If you’ve ever thought about writing a book (or doubted you were “ready”), this episode is your sign to go for it.She shares: → The mindset shift that turned “someday” into “I’m doing it.” → How selfpublishing.com gave her the confidence and roadmap to begin. → The emotional (and sometimes messy) process of outlining and writing her first chapters. → What she’s learning about discipline, storytelling, and self-trust along the way. → Why she believes building in public is key to your next level of growth.Katrina also gives a peek into her book-writing routine, her favorite writing rituals, and how she’s balancing it all between speaking gigs, events, and dog-mom life. Plus — she invites listeners to join a special live webinar with selfpublishing.com to help you bring your own book idea to life.🔗 Links Mentioned: → Register for the “Write Your Book” Webinar (Nov 4 @ 11am PT): https://learn.selfpublishing.com/big-brand-energy-sessions-november-4-2025 → Connect with selfpublishing.com: https://selfpublishing.com → Follow Fame Ready on Instagram: https://www.instagram.com/getfameready/ → Follow Katrina: https://www.instagram.com/katrinaowenspr/If you’re ready to share your story, amplify your impact, and turn your expertise into your next big brand move — this episode will light the fire you need.Listen now to get inspired, take action, and start your own bestselling journey.
This week on Fame-Ready, personal branding and PR expert, Katrina Owens, is diving into a topic that’s buzzing across every networking call and summit room: why you’re not landing the speaking opportunities you want—and exactly how to change that.After hearing from dozens of entrepreneurs who want to speak more but feel stuck, Katrina breaks down what’s really holding most people back. If you’ve ever felt like you’re “ready” for the stage but aren’t getting booked, this is your wake-up call and action plan.She shares:The 3 most common blocks stopping you from getting speaking gigs.Why your “pitch” isn’t landing—and what event hosts actually look for.How your social media is either helping or hurting your credibility as a speaker.Why performance, storytelling, and emotional connection matter more than ever.Katrina also gets personal about her early speaking days (hello, imposter syndrome), the moment she realized her brand wasn’t converting, and why her current “world tour” is only possible because she finally showed up differently online and in real life. She recounts her very first speaking gig and the humbling experience of her second, smaller one, explaining how these opportunities helped her build a foundation for her speaking career. She also explains how public relations was a key factor in securing her speaking opportunities this year.If you want to become a go-to speaker—without spending millions on a publicist or playing the “manifest and pray” game—this episode is your no-fluff roadmap.🔗 Links Mentioned: → Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching → Watch the Hidden Gem to Headlines Replay: https://knockoutdirective.myflodesk.com/hiddengem → Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07Follow Katrina for more speaker + personal brand strategies: → Instagram: https://www.instagram.com/katrinaowenspr/ → LinkedIn: https://www.linkedin.com/in/owenskatrina/ → Threads: https://www.threads.com/@katrinaowenspr Listen now to get booked more, speak better, and show up like the leader you are.
Show Notes:This week on Fame-Ready, your host Katrina Owens is back with a bang, tackling what she's dubbed the "Anti-Launch Syndrome" that plagues so many entrepreneurs. She explains why simply posting a single "coming soon" announcement on social media is a surefire way to launch a flop.In this episode, Katrina breaks down the art of building proper hype and momentum around any major launch—whether it's a new podcast, a book, or a signature offer. She shares real-world case studies from her own business to show how strategic public relations can directly lead to significant sales and revenue.Tune in to learn:Why building proper hype before a launch is the key to success and how it can help you avoid a "flop".How Katrina leveraged speaking engagements, a billboard feature in Times Square, and a magazine campaign to generate significant engagement and new clients.The "Tease, Drop, Confirm" public relations launch strategy.How hosting her in-person "launch and learn" event led to her first $20,000 sales month and converted 50% of the audience into clients.How to integrate both digital and in-person elements to build trust and credibility with your audience.Why you must consistently remind your audience that what you’re doing is a big deal to make it desirable.Are you ready to stop quietly announcing your launches and start treating them like the big deal they are?Want to dive deeper into this topic? Katrina is offering a special promotion for the month of October: receive a 60-minute strategy session with her when you join the Fame Ready Entrepreneur Program. This offer is limited to the first five people, so click the link below grab your spot.https://knockoutdirective.thrivecart.com/fame-ready/Follow Katrina on Instagram @KatrinaOwensPR and the podcast @GetFameReady.
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