Back Row with Amy Odell

Amy sits down with Noëmie Leclercq of luxury news outlet Glitz Paris to debate the "Hermès game" (aka everything customers allegedly have to do in order for boutiques to offer them the chance to purchase a Birkin or Kelly bag). They discuss pre-spends, background checks, and Hermès’ apparent alliance with Lauren Sánchez Bezos. Noëmie also talks about why superfakes have become a big problem; how the class action lawsuit in the U.S. has affected Hermès sales practices; and the secret “grey market” where billionaires buy the most exclusive bags. In Part 2, Noëmie and Amy discuss whether or not the Birkin bubble has popped, why the market for "superfakes" is booming, and the (grim) outlook for Birkins on the secondhand market. Part 2 is available to paid subscribers of backrow.net (which includes full newsletter access) or through Apple Podcasts or Spotify. Chapters 00:00 — Introducing Noëmie Leclercq of Glitz Paris 01:10 — Is Hermès really stalking their clients? 03:00 — Breaking down the Hermès game 05:40 — Hermès locations: US vs. France 06:00 — Who is the ideal Hermès customer? 07:40 — This French law requires Hermès to background check clients 12:10 — The pre-spend: does Hermès really need to sell furniture? 19:00 — What is the grey market for Hermès products? 24:40 — The Hermès lawsuit: how did it change the game? 28:40 — Can the Birkin be overexposed? 30:20 — Listen to part 2 for Noëmie’s take on if the Birkin bubble has popped Links & Resources: Back Row newsletter Amy Odell — Instagram Noëmie Leclercq — Glitz Paris This episode was produced by Amy Odell and edited by Amy Odell, Joyce Ciesel, and Jonathan Voytko. Learn more about your ad choices. Visit megaphone.fm/adchoices

Amy Odell talks with fashion director-turned-entrepreneur Marina Larroudé about why she left Teen Vogue for Barneys -- and then started her own brand. Marina recalls Style.com's earliest days; how top brands really weren't on board with the internet; what it was really like to work for Anna Wintour; and what she saw from inside the industry that convinced her there was a big business opportunity in footwear. Part 2 is available to paid subscribers at BackRow.net (which includes full newsletter access) or through Apple Podcasts or Spotify. In Part 2, Marina talks about how she makes walkable heels; what it was like for Taylor Swift to wear her shoes on the Eras tour; and her plans for the future of Larroudé. Products mentioned in this episode: ⁠Boat shoes⁠ ⁠Fuzzy lined ballet flat⁠ ⁠Dolly platform sandal⁠ (the same style Taylor Swift wore): ⁠Stella sneaker⁠ CHAPTERS: 00:00 — Introducing Marina Larroudé 03:00 — Why are people so fascinated by Anna Wintour and the Condé Nast world? 05:30 — What does the fashion director at Teen Vogue do? 09:00 — Marina's experience at Style.com 13:30 — The Bella Thorne photoshoot disaster 16:30 — Marina's experience working with Anna Wintour 18:40 — Why Marina left fashion media to work at Barneys 25:10 — On founding Larroudé: "No one was making high-quality shoes for drop-off" 35:00 — How Marina makes Larroudé's shoes comfortable 38:30 — Listen to part 2 for Marina's take on what makes a walkable heel Back Row newsletter Amy Odell - Instagram Marina Larroudé: Instagram Larroudé: Website Instagram TikTok This episode was produced by Amy Odell and edited by Amy Odell, Jonathan Voytko, and Joyce Ciesel. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the audio version of the Back Row newsletter published February 17, 2026. Why don't fashion designers view Olympic figure skating the way they do red carpets — as a forum to exploit for brand impressions? The sport is fabulous, glamorous, and awe-inspiring, after all. Amy digs into how figure skating costumes are made and why the world's top ready-to-wear designers generally don't want anything to do with making them — and why the athletes also aren't clamoring for brands to step in. Plus, a special New York Fashion Week report (6:00). Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 is available to paid subscribers at backrow.net (which includes full newsletter access) or through Apple Podcasts or Spotify. In Part 2, Amy and Lila debate the Saks Fifth Avenue bankruptcy — detailing the brand's fraught relationship with Amazon, the possibility of government intervention, and what it all means for the future of the department store. On this episode of the Back Row Podcast, Amy talks with Lila Delilah, THE Madison Avenue Spy, about the current unhinged state of luxury retail — from the "Very Important Client" system to how luxury brands deal with all-out frenzies over once-secret sales. They also discuss the Hermès game, brands that have threatened to sue Lila, and more. CHAPTERS: 0:00 – Introducing Madison Avenue Spy 5:10 – Were there VICs in 2010? 7:00 – How have luxury sales evolved? 13:10 – The lines are getting out of control 15:00 – What are the most legendary sales right now? 16:10 – Will The Row do invitation-only sales? 20:00 – Hermès shoppers are begging for appointments 27:00 – The brands that threatened to sue Madison Avenue Spy 31:10 – The bag-buying experience at Chanel vs. Hermès 34:40 – Reacting to the “Great Reset” 37:45 – Was Hermès ever really a fashion brand? 41:00 – What could break the spell Hermès has on shoppers? Links & Resources: Back Row Newsletter Amy Odell - Instagram Madison Avenue Spy: Substack Website Instagram TikTok Telegram This episode was produced by Amy Odell and edited by Joyce Ciesil and Jonathan Voytko. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are awards shows still about movies — or are they now luxury fashion marketing disguised as cultural prestige? And who’s actually funding all these celeb red-carpet appearances — the studios, the stars, or the brands? Amy Odell is joined by Debra Birnbaum, Editor-in-Chief of awards season news outlet Gold Derby, to break down how modern awards campaigns actually work and why the fashion is so important. Amy and Debra talk Timothée Chalamet’s Marty Supreme press tour and if it was too annoying to win (23:10); who really pays for all the glam (14:30); and how the Met Gala came to overshadow the Oscars (33:30). Subscribe to Amy's Back Row newsletter: https://www.backrow.net/ Follow Amy on Instagram Follow Debra Birnbaum on Instagram Check out Gold Derby for more awards season predictions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 of this episode is available to paid subscribers at backrow.net (which includes full newsletter access) or through Apple Podcasts or Spotify. After years of quiet luxury, opulence is back in fashion. In this episode of the Back Row podcast, Amy traces the origins of fashion’s current obsession with excess — all the way back to… Bravo? Joined by Ben Mandelker and Ronnie Karam of the wildly popular Watch What Crappens podcast, they discuss how Real Housewives culture shaped today’s luxury landscape, even as the fashion world distanced itself from reality stars. Lauren Sánchez may be one of the most talked-about attendees at couture week — but Bravo stars have been doing her look for 20 years! They also talk about how much Bravo helped get Gigi and Bella Hadid's careers going, Rachel Zoe's debut on RHOBH, and more. CHAPTERS 00:00 – Introducing Ben & Ronnie of ‘Watch What Crappens’ 01:20 – Lauren Sanchez’s style is just the Bravo look 05:00 – Breaking down the Bravo aesthetic 10:40 – Are Sky tops coming back? 16:50 – Will fashion ever accept the Real Housewives? 24:30 – Would the Hadids have happened without Bravo? 27:30 – What’s up with Mauricio’s Chanel blanket? 30:40 – Is Rachel Zoe too confident for the Real Housewives? 37:10 – Bravo misidentified a Kelly bag 40:20 – The Birkin that costs $1,000,000 (before you can buy it!) 44:30 – Is plastic surgery the new Birkin? Links & Resources: Back Row newsletter Back Row Podcast: Apple Spotify YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part 2, Ana Andjelic and Amy Odell break down Meghan Markle’s new brand As Ever, how The Row quietly built one of the most powerful luxury brands in fashion, and what's next for Chiara Ferragni after her acquittal. Part 2 is available to paid subscribers at backrow.net (which includes full newsletter access) or through Apple Podcasts or Spotify. Celebrity brands are everywhere—but what separates the ones that thrive from those that fail? Can fame alone turn a celebrity idea into a lucrative enterprise? In this episode of the Back Row Podcast, Amy Odell sits down with branding expert Ana Andjelic (former Chief Brand Officer of Esprit & Banana Republic, author, and the voice behind the newsletter The Sociology of Business) to break down the secret formula behind the most successful celebrity businesses. From Gwyneth Paltrow’s Goop to Selena Gomez’s Rare Beauty and Hailey Bieber’s billion-dollar sale of Rhode, they explore why fame alone isn’t enough, how authenticity clashes with marketing hype, and what it really takes to turn star-power into a lasting cultural phenomenon. CHAPTERS 00:00 – Introduction: Why some celebrity brands succeed while others fail 03:20 – What is Gwyneth Paltrow even selling at Goop? And with the relaunched Gwyn clothing line? 09:10 – The death of quiet luxury: where does Gwyn fit? 10:50 – Apple Martin and Gwyneth’s viral Calvin Klein moment 11:30 – What’s kept audiences captivated by Gwyneth for 30 years 18:00 – Predicting the future of Gwyneth’s brands 21:10 – Alex Cooper and Unwell Hydration is more than just trendy water 29:00 – The key to Hailey Bieber’s $1 billion brand deal 32:45 – Selena Gomez’s Rare Beauty is playing the long game 35:00 – Shay Mitchell and Toddler Face Masks: rage bait or reputation ruin 36:00 – Meghan Markle’s brand As Ever: “Last time I talked about her, I got raked over the coals” Links & Resources Back Row Newsletter Amy Odell - Instagram Ana Andjelic: Instagram The Sociology of Business (Newsletter) The Business of Aspiration (Book) Hitmakers (Book) This episode was produced by Amy Odell and edited by Amy Odell and Jonathan Voytko. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this holiday episode of The Back Row Podcast, Amy Odell shares a special installment of Retail Confessions, featuring an anonymous interview with a former Harrods sales associate. The interviewee discussed what it was really like working on the shop floor at one of the world’s most famous luxury department stores — from intense sales pressure and demanding clients to the unspoken rules of the über-rich. To preserve anonymity, the interviewee’s responses are read by Amy’s husband, Rick. Sign up for Back Row Premium to hear more episodes like this. Learn more about your ad choices. Visit megaphone.fm/adchoices

Amy Odell talks with model and writer Lauren Chan about what she calls a "recession of size inclusion" in fashion. After years of progress, brands are reverting back to casting “straight size” models by default —and the consequences go far beyond aesthetics. Lauren shares a fashion week story that captures the problem perfectly: a major entertainment cover shoot featuring a size-12/14 talent had no designer samples available, Amy and Lauren discuss why it matters when the fashion industry ignores bigger bodies; how AI will affect body diversity in fashion; the impact of GLP-1s; and more. Follow Lauren Chan on Instagram. Follow Amy Odell on Instagram. Subscribe to the Back Row newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

FOR PART TWO OF THIS PODCAST, sign up for Back Row Premium in Apple or Spotify. In part two, Amy gets Dana Thomas's thoughts on Emily in Paris after watching it for the first time; how French attitudes toward plastic surgery compare to those in America; and how the French feel about the Bezos billionaire lifestyle. In this episode of the Back Row podcast, veteran fashion journalist Dana Thomas joins Amy Odell to talk about Emily in Paris! She reveals what it was really like to actually live the fantasy of moving to Paris at 18 years old to work in fashion, how it influenced her style, and how actual French fashion is so different from the show. CHAPTERS 00:00 Why Emily in Paris works as fantasy 01:30 Dana Thomas’s real “Emily in Paris” story 03:40 Modeling and learning French beauty and style rules 06:40 French chic vs. American cool 09:50 Life as a teenage model in the 1980s 12:00 Falling in love and moving to Paris 14:00 How French women actually dress 17:20 Scarves are very important 22:30 The French style formula, explained 26:20 Handbags, pockets, and why French women don’t carry much 29:00 Men’s style in Paris vs. the "Emily in Paris" fantasy Links & Resources: Back Row newsletter Amy Odell - Instagram Dana Thomas Instagram Deluxe (book) Gods & Kings (book) Fashionopolis (book) Style Files (newsletter) This episode was produced by Amy Odell and edited by Amy Odell and Jonathan Voytko. Learn more about your ad choices. Visit megaphone.fm/adchoices

Gwyneth Paltrow has long been known for promoting various wellness fads that drive experts crazy. Long before she was publicly singing the praises of raw dairy products, she would publish "detox" diets each January. These were the foundation of Goop's wellness business. In this excerpt from Amy's latest book Gwyneth: The Biography, hear about how Goop began, how its viral diet advice generated great controversy (along with invaluable notoriety) in its early days, and how health and medical experts felt about it all. Get the full Gwyneth audiobook here. Get Gwyneth: The Biography in hardcover or ebook here. Audio excerpt courtesy of Simon & Schuster Audio from Gwyneth by Amy Odell, read by Chante McCormick. Copyright © 2025 by Amy Odell. Used with permission of Simon & Schuster, Inc.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What can we glean about Condé Nast's politics from recent current events? Teen Vogue has been shuttered, but Vanity Fair's Trump 2.0 package was a journalistic achievement of the sort rarely seen these days. Anna Wintour is a known Democratic supporter and fundraiser, yet she's been cozying up to the Trump-supporting Bezoses for Met Gala money. Amy Odell is joined by comedians and cultural critics Claire Parker and Ashley Hamilton, who host the highly addictive and excellent Good Noticings podcast, to figure out what this all says about Condé Nast right now. Plus, Melania Trump’s $40 million documentary, and how it ties back to all of this. Chapters: 0:00 – Welcoming the Good Noticings podcast 0:37 – Vanity Fair’s major Trump 2.0 article and what it says about Condé Nast 4:42 – Anna Wintour is leaning into controversy 6:30 – Why did the Trump team do the Vanity Fair story? 7:15 – Christopher Anderson’s photo spread 8:53 – The discourse around Karoline Leavitt’s lip filler 15:16 – Reacting to Jeff Bezos and Lauren Sánchez Bezos sponsoring the Met Gala 25:34 – The fashion relevancy of Melania Trump’s $40 million documentary 29:26 – Would Vogue put Melania on the cover? Speculation! 33:06 – How will controversy affect the Met Gala’s future? Links & Resources: Good Noticings Podcast Apple⁠⁠ Spotify TikTok: @goodnoticingspod Instagram: @goodnoticingspodThe Olivia Nuzzi Good Noticings episode Claire Parker Instagram: @clairethescare Ashley Hamilton Instagram: @ashleyhammm Back Row Newsletter ⁠⁠YouTube⁠⁠ Amy Odell Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Can a 2.5-hour artsy, originally scripted film open at the box office? The Marty Supreme cast is so determined to get us to the theater for this movie that they're wearing full monochromatic orange for promotional appearances. Gwyneth Paltrow is being strategic with her fashion choices in other ways, and helping daughter Apple's prospects in the process. This is the audio version of the Back Row newsletter published Thursday, December 18, 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices

World-renowned Real Housewives expert Dame Brian Moylan joins Amy Odell on the Back Row podcast to talk about Rachel Zoe's debut on The Real Housewives of Beverly Hills! They analyze what Rachel and Bravo gain from her joining the cast and why fashion people are so eager to get on this show. Then they recap all of Rachel's scenes in the first two episodes of season 15, and do some investigative journalism on Mauricio "Mo" Umansky's disturbing Chanel couch. Chapters: 00:00 - Intro to Dame Brian Moylan 02:41 - Why did Rachel join the cast? 07:26 - Why fashion people are joining Real Housewives 11:09 - Recapping Rachel's scenes in episode 1 12:38 - DOES MAURICIO HAVE A CHANEL COUCH? 13:28 - Why are all the Birkins unclasped? 27:11 - Rachel and Roger's shocking split 33:22 - Rachel cooks bacon and eggs 36:00 - What is Rachel implying about Roger's girlfriend?! FOR PART TWO OF THIS PODCAST, sign up for Back Row Premium in ⁠Apple⁠ or ⁠Spotify⁠. In part two, Brian and Amy recap RHOBH season 15 episode 2 and play the game "Cast or Pass," in which Amy gives Brian a fashion person and he decides whether or not to fantasy cast them as Real Housewives. Links & Resources: Back Row newsletter Follow Amy on Instagram Brian Moylan Instagram RHOBH Vulture recaps The Housewives: The Real Story Behind the Real Housewives Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the audio version of the Back Row newsletter published December 9, 2025. 0:16 - Fashion enters its "great unsettling" 1:47 - Prada Group acquires Versace 2:24 - Broader instability across the fashion industry 4:00 - Loose Threads news roundup Learn more about your ad choices. Visit megaphone.fm/adchoices

Tech journalist and creator​ ⁨@TaylorLorenz⁩ joins Amy Odell on the Back Row podcast to explain how social media has completely reshaped fashion. From the backlash against fashion creators to why facts barely matter online, they dive into Vogue World, The Row's viral sample sale, and more. Taylor, formerly at The Atlantic, The New York Times, and The Washington Post, now runs her own newsletter, podcast, and YouTube channel covering the creator economy. Chapters: 00:00 – Intro: Amy Odell welcomes Taylor Lorenz 00:53 – Why fashion people are frustrated with social media 01:49 – Why audiences trust creators more than experts 02:42 – How algorithms reward outrage 03:36 – Why being first beats being accurate 04:25 – “Facts don’t matter”: the validation economy 05:55 – Platforms secretly boost and suppress creators 06:41 – Why follower count no longer matters 07:29 – The death of critics (and why creators can’t be honest) 08:15 – Will AI actually help creators? 11:40 – How creators really make money in 2025 12:38 – Advent calendars, meme marketing, and virality 14:23 – The Row sample sale goes viral 16:55 – Can fashion brands control their image? (No.) 18:36 – The famous "Open letter to The Row" 19:32 – Brands vs creators: a toxic relationship 20:20 – Why brands can’t stop creators from posting 22:05 – Why chasing access will break your heart 22:49 – Anna Wintour’s decline and cultural relevance 25:08 – Vogue World and the struggle for relevance 26:41 – The Met Gala red carpet isn’t what it used to be 29:46 – The Devil Wears Prada prequel problem 30:38 – What it takes to survive online long-term 32:13 – Why Becca Bloom fascinates people 33:15 – The obsession with “capitalism slop” 34:07 – Hustle culture and the fantasy of success Links & Resources: Back Row newsletter https://amyodell.substack.com Amy Odell Instagram https://www.instagram.com/instamyodell/ Taylor Lorenz YouTube: https://www.youtube.com/@TaylorLorenz User Mag (Newsletter): https://www.usermag.co/ Power User (Podcast): https://open.spotify.com/show/5iganPXXEoTDB9lIQzY7Fh https://podcasts.apple.com/us/podcast/taylor-lorenzs-power-user/id1733535260 Creators / links mentioned "Open Letter to The Row" (Neelam Noted): https://neelamahooja.substack.com/p/open-letter-to-the-row-we-need-to Learn more about your ad choices. Visit megaphone.fm/adchoices

"Hermès playing cards are my go-to." Chapters: 01:35 - VIC no. 1: The Expat Living in Dubai 03:10 - VIC no. 2: The Personal Shopper for Upper East Siders 03:32 - VIC no. 3: The expat living in Hong Kong 05:31 - VIC no. 4: The New Yorker who's feeling uninspired 06:42 - VIC no. 5: The Personal Stylist to Upper East Side Billionaires and Centi-Millionaires Learn more about your ad choices. Visit megaphone.fm/adchoices

Fashion critic Rachel Tashjian joins Amy Odell to unpack the biggest shifts happening right now in fashion media. From Vogue’s future to the creator vs. critic debate, AI-generated fashion models, $26,000 Versace dresses, and why fashion discourse seems to be getting meaner. Rachel, formerly the Fashion Critic at the Washington Post and now Senior Style Reporter for CNN, breaks down: Chapters: 00:00 – Intro: Amy Odell welcomes Rachel Tashjian 00:21 – Rachel’s new role at CNN 02:34 – Why video matters in fashion journalism 03:54 – Are people still reading? Changing media habits 04:22 – Amy on books, audiobooks, and audience shifts 05:49 – The rising tension in fashion discourse online 07:16 – When commentary overshadows the clothes 08:22 – Algorithms flatten expertise in fashion 09:29 – Creators vs. traditional editors: a 15-year evolution 10:43 – Substack, TikTok, and where fashion criticism lives now 11:35 – Access, honesty, and the cost of true criticism 12:46 – Do creators need editors? The “no safety net” problem 13:19 – Dior controversy: when brands exclude influencers 14:31 – Should influencers follow critic standards? 15:35 – Does Vogue still matter in 2025? 17:06 – Why Vogue covers still trigger huge reactions 18:33 – Anna Wintour’s influence across culture 19:32 – How AI is about to transform fashion media 20:55 – Performative fashion vs. post-Instagram design 22:33 – Can AI replace fashion creators? 23:54 – AI’s role in fashion advertising and image-making 24:43 – Will AI replace human fashion voices? 25:31 – The future: will Vogue become just covers? 27:14 – The price conundrum: $26,000 dresses and who they’re for 28:55 – What fashion brands really want from the public 30:49 – TikTok’s misinformation problem in fashion 31:49 – The Vogue rumor and how fake fashion news spreads 31:57 – Three fashion creators Rachel loves 33:29 – Three fashion creators Amy loves Links & resources: Back Row newsletter https://amyodell.substack.com Amy Odell Instagram https://www.instagram.com/instamyodell/ Rachel Tashjian CNN announcement: https://cnnpressroom.blogs.cnn.com/2025/10/07/rachel-tashjian-joins-cnn-as-senior-style-reporter/ Instagram: https://www.instagram.com/theprophetpizza/ Creators mentioned Kim Russell @TheKimbino: https://www.instagram.com/thekimbino/ Jay Tibbits: https://www.instagram.com/jaytibbitts/ Rashida Renée @:howtobeafuckinglady: https://www.instagram.com/howtobeafuckinglady/ Mandy Lee @OldLoserinBrooklyn: https://www.instagram.com/oldloserinbrooklyn/ Timothy Chernyaev @relaxitsonlyfashion on TikTok: https://www.tiktok.com/@relaxitsonlyfashion?lang=en Fashion Roadman: https://www.youtube.com/@FashionRoadman/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

Hype for The Devil Wears Prada 2 (out May 2, 2026) is already off the charts. In this special holiday episode, listen to an excerpt from Amy's book Anna: The Biography about how The Devil Wears Prada book and film came to be — and how Anna Wintour really felt about all of it. Listen to the Anna audiobook on: Spotify, Apple, or Audible. Or get the book in print here. Amy's latest book Gwyneth: The Biography is also available in audio on: Spotify, Apple, or Audible. You can get the book in print here. Audio excerpt courtesy of Simon & Schuster Audio from Anna by Amy Odell, read by Imogen Church. Copyright © 2022 by Amy Odell. Used with permission of Simon & Schuster, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

And a bunch of other pieces from her clothing line. This is my story. Check out the photos in the Back Row story. 2:16 - Trying the gray T-shirt and jeans 4:23 - Trying the legendary black pants 5:10 - The oversized gray suit 6:13 - The Blair midi dress (one with the rouching) Learn more about your ad choices. Visit megaphone.fm/adchoices