One in a Billion by Flipkart Seller Hub

From failed products and credit card debt to targeting ₹150 crore in FY26, this episode reveals the real story behind DeoDap. In this episode of One in a Billion, Kapil Thirani sits down with Sameer Rajani, Founder of DeoDap, to unpack his journey inside the marketplace ecosystem. After burning capital on manufacturing experiments, Sameer realised he wasn’t meant to build factories; he was meant to build distribution. He explains how simple margin math, Excel clarity, and trust helped him convince manufacturers to move online. Instead of chasing exclusivity or high profit per product, DeoDap built a rare group buying model powered by 25,000 active wholesale partners. Today, the company runs 8,000+ unique products, employs 700 people directly, and is scaling toward a ₹150 crore target; all while staying asset-light and disciplined. A sharp, honest conversation about rejection, resilience, marketplace economics, and building scale the practical way. 00:00 Coming Up 01:17 Introduction 01:55 Business objective and how DeoDap started 06:09 The journey into e-commerce 10:12 Transitioning from a consultant to an entrepreneur in 2015–2016 16:09 The decision to start a business and overcoming initial challenges 20:48 Convincing manufacturers to embrace marketplaces 25:47 Implementing the group buying business strategy 30:57 Growing a seller’s community through marketplaces 32:59 Selecting the perfect category to sell in the marketplace 37:37 Testing products and innovating for customer value 42:05 Scaling the group buying network and evolving the business model 44:31 Product expansion: How many products does DeoDap offer today? 47:29 Expanding the business and strategising for growth 51:06 The impact of AI on SMEs 53:06 Leadership principles that drive business success 54:47 Does quick commerce disrupt the e-commerce seller ecosystem? 55:53 Future goals: What should DeoDap integrate and where will it be in 5 years? 01:00:01 Final thoughts #SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub

From kitchen-made products to building one of India’s most research-driven Ayurvedic skincare brands, this episode unpacks the real journey behind Aaryanveda. In this episode of One in a Billion, Kapil Thirani sits down with Himanshu Chadha (MD, Aaryanveda Cosmeceuticals) to talk about what it actually takes to survive and scale in the cosmetics business. From chasing a simple goal of earning ₹1,000 a day to navigating betrayal, cash losses, and six months of unnoticed leakages, Himanshu shares the unfiltered side of entrepreneurship before it became aspirational. The conversation explores why Aaryanveda was launched in 2005, when Ayurveda wasn’t fashionable.He breaks down the thinking behind affordable pricing, direct sourcing from farmers, in-house packaging, and walking away from superficial “herbal” branding. Premium pricing, big investments, and the wrong market timing turned it into a costly failure, but one that reshaped how he thinks about focus, distribution, and consumer readiness.Listen for a raw, honest conversation about trust, mistakes, science, and building a brand the hard way.Chapters00:00 Coming Up01:27 Introduction02:05 The Founder’s Early Story04:55 Product Vision & Planning07:35 Kitchen to Factory Journey10:50 Business Pivot & Course Correction17:05 Aaryanveda’s Birth & Entry into Ayurveda21:17 The Truth About the Herbal Industry25:30 Kshir Pak Vidhi: Ayurvedic Oil Making27:29 Controlling Costs in Business33:02 Entering E-commerce: Lessons & Challenges36:43 Edible Cosmetics: Launch & Struggles42:00 Business Model Canvas Explained43:32 The Future of Quick Commerce45:25 Building Consumer Trust Online47:40 Closing Thoughts#SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub

From three generations of a family business to ₹15–30 lakh in daily sales, this episode is the story of how Little Rides bet on the future without losing its roots. In this episode, Tanav Nijhawan, Co-Founder of Little Rides, shares how a legacy manufacturing business made the leap online, despite fears around returns and scale. From building toys in India since 2012 to designing for Gen Z and millennial parents, this conversation captures the balance between tradition and modern brand thinking. Tanav also opens up about Little Rides’ first Big Billion Day. No preparation. No playbook. Just execution. ₹1.04 Cr in a single day, followed by ₹10–15 Cr in under two weeks. Along the way, he talks about the real challenges of 1-day delivery, easy assembly, and why “Made for Little Smiles” is more than just a tagline. Listen now for a raw, honest story about family, risk, and building something children love and parents trust. 00:00 Coming up01:16 Introduction01:43 How Little Rides started as a family business (1950s)03:27 Tanav joins the family business05:25 Taking Little Rides online09:24 Handling major online returns challenges12:03 Manufacturing setup & offline distribution network15:08 How responsibilities are divided within the family17:47 Is China dominating the Indian toy industry?21:32 Is branding easy in a D2C business?23:47 Toy categories and age-based design strategy26:53 Designing toys for parents’ expectations28:52 Story behind the name “Little Rides”30:58 Brand’s online journey and early digital steps35:20 First Flipkart meeting & account manager relationship38:33 Building the e-commerce team39:33 Pricing strategy: online vs offline40:39 Scaling online with 150+ SKUs43:55 Brand scale and first BBD experience46:33 Challenges of going online49:06 Tanav’s advice for entrepreneurs50:31 Innovation in traditional businesses54:27 Closing thoughts#SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub

While recovering from brain surgery, all she wanted was for her hair to grow back. She didn’t know that her self-made oil blend would become India’s OG rosemary brand. In this episode of the One in a Billion Podcast, Kapil Thirani sits down with Natasha Tuli, Co-founder of Soulflower, to uncover how a simple mix of castor and rosemary oil made at home grew into a global brand sold across 7 countries, inspiring people everywhere to embrace what’s natural, pure, and honest. Natasha shares how she empowered tribal communities, built FDA-compliant factories across India, and grew Soulflower to dominate 35% of Flipkart’s essential hair oil category, while staying true to her philosophy of “simple packaging, uncompromised quality." Listen now to discover the journey of resilience, authenticity, and innovation that turned a moment of healing into a movement of natural beauty.00:00 Coming Up01:12 Introduction01:40 Natasha Tuli's Background02:59 Soulflower Origin Story05:09 Starting Without Business Plan09:37 First Product Development11:16 Offline Distribution Strategy12:26 Customer Feedback Loop14:33 FDA Compliance Process18:26 Pharmacy Distribution Approach19:56 COVID Pivot to Online21:02 Hero Product Strategy22:27 Zero Marketing Philosophy24:29 Sampling & Category Expansion26:44 Quick Commerce Success28:57 Competition Against FMCGs30:36 Pricing Strategy Discussion31:44 Platform Partnership Insights33:05 Consumer Trust Building34:50 Tier 2/3 Market Entry35:59 Manufacturing & Quality Control38:09 Rosemary Innovation Story42:42 Repeat Customer Importance43:34 Return Rate Management44:45 Natasha Asks Kapil Questions50:00 Reaching Small Towns51:47 Message to Entrepreneurs52:27 Closing

During a trip to Goa, four siblings conceived a simple idea to start their own brand. They never anticipated it would grow into a ₹400 Cr business across 26 countries. How did they make the impossible happen? In this episode of the One in a Billion Podcast, Kapil Thirani talks to Aditya Agarwal, Co-founder of Campus Sutra, India’s leading youth apparel brand. He reveals how four family members became co-founders, combining their expertise and using their savings to create a brand built on trends and consumer-first principles. From scaling operations to hitting a 400,000 sq ft warehouse, and cracking 23,000 orders in a single BBD day, Aditya shares the journey that helped shape Campus Sutra into a name that millions of young people trust. Listen now to uncover the blend of vision, timing, and a stroke of luck that turned a small start-up into a youth fashion revolution. Chapters 00:00 Coming Up 01:08 Introduction 02:46 Aditya’s Journey After College 03:55 The Origin Story: Quitting Jobs To Start Campus Sutra 05:18 Why Campus Sutra Chose College Life As Its Core Idea 06:43 Early Days Of Building A Brand Out Of A “Haunted House” 08:18 Early Distribution And The First Phase of E-Commerce 10:14 How Flipkart Powered Campus Sutra’s Growth 12:47 The Challenges Campus Sutra Had To Survive 14:59 E-Commerce In 2014 vs Today: What Actually Changed 17:40 Playbook For Winning Gen Z Consumers 19:43 How Campus Sutra Spots Trends 20:54 Cataloguing Mindset And Reason For Phasing Out Old Products 24:47 How Campus Sutra Handles Size And Return Issues 26:53 Showcasing Campus Sutra’s Hero Products 31:22 Campus Sutra’s Big Billion Days Journey With Flipkart 34:26 Bootstrapping The Brand with Financial Discipline 38:09 Inside Campus Sutra’s Supply Chain Philosophy 40:08 Which Categories Are Best For New Sellers In E-Commerce? 43:28 Flipkart Initiatives That Help Brands Solve E-Commerce Problems 45:31 Aditya’s Advice For New Sellers Entering Fashion in E-Commerce 48:10 Future Plan of Campus Sutra 49:05 Final Thoughts #SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub

From 174 investor rejections to building one of India’s most loved beauty brands, this is the story of how conviction met consumer obsession.In this episode of the One in a Billion Podcast, Kapil Thirani talks to Vaishali Gupta, Co-founder of mCaffeine, India’s first coffee-based skincare brand. She shares how the team of 5 founders turned rejection into resilience, built their 6P strategy, and crafted a mass-premium brand loved by both men and women.From defining the pricing pyramid to staying authentically consumer-first, Vaishali reveals the playbook that helped mCaffeine grow into a cult favourite, powered by Flipkart’s reach and platform trust.Listen now to discover how belief, insight, and the right partner can build a brand the whole country loves.Navigate your way through these chapters00:00 Coming Up01:17 Introduction02:11 The Genesis and Growth Story of mCaffeine06:33 Turning Caffeine into the Core Ingredient of the Brand10:39 174 Rejections and the Financial Journey Between 2016–201812:04 Why mCaffeine Calls Itself a ‘Consumer-First Brand’15:04 How the 6P Strategy Shapes Product Philosophy16:46 The Packaging, Platform, and Promotion Playbook Behind mCaffeine20:38 The Pricing Pyramid That Helped Reach Indian Consumers26:26 How 35% Men Became a Core Part of mCaffeine’s Audience28:31 Why mCaffeine Combines Multiple Ingredients in One Product31:23 How Actives and Natural Ingredients Work Together at mCaffeine35:23 How mCaffeine’s Marketing Evolved Over the Years38:28 Building a Cost-Efficient, Community-Driven Brand40:35 Key Shifts in India’s E-Commerce Landscape43:16 Where the Biggest Disruptions Happened and Why45:08 How Quick Commerce Is Redefining the E-Commerce Ecosystem47:49 Vaishali’s Advice for Emerging Brands49:31 The Five-Year Vision for mCaffeine50:23 Final Thoughts#SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub

When Myntra said they’d do ₹40 crore, they quietly went out and did ₹53 crore instead, proving that small-town dreams don’t come with limits.In this episode of the One in a Billion Podcast, Kapil Thirani talks to Ambrish Miyani, Co-founder of Indo Era, an ethnic wear brand that broke Flipkart’s biggest pricing myth and went on to do ₹100 crore in business last year. With premium kurtas priced at ₹1,300, Indo Era proved that value doesn’t always mean low price; it means trust, quality, and scale.Powered by Flipkart’s reach and platform strength, their story shows how small-town conviction can defy every prediction and build a ₹500 crore brand.Listen now to discover how ambition meets opportunity on Flipkart.00:00 Coming Up 00:54 Introduction01:40 How Ambrish Defines Indo Era02:15 The Founding Story of Indo Era08:22 Roles and Vision of the Three Founders09:24 How they pivoted from Sarees to Indo Era11:47 Building a Brand in an Unorganised Industry16:47 How Indo Era Launched 250 SKUs19:20 How Indo Manages their supply chain management 22:24 Why Cash Discipline Became Non-Negotiable24:38 What Makes Indo Era Stand Out in a Crowded Market26:16 Understanding What Makes Their Products Work30:24 The Pricing Strategy That Redefined the Category31:23 How Catalogue Strategy Differs Across Platforms34:17 Do Gen Z Consumers Still Wear Traditional Clothes?36:36 How Major Business Decisions Are Made with Flipkart38:50 Indo Era’s Five-Year Growth Vision39:20 Final Thoughts and Advice for Entrepreneurs#SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub

The Handbag Queen of India, Ritu Kaushik, is here to tell the story of how she turned a ₹10,000 investment into one of India’s most loved handbag brands. Her secret? Making stylish handbags that are affordable for every Indian! From facing criticism in her small village to becoming a bestseller on Flipkart, Ritu shares how she built a brand rooted in empowerment, innovation, and determination.Ritu’s journey has changed the game for women entrepreneurs, showing that with the right mindset, support systems, and eagerness to learn, anyone can turn small investments into massive growth.Key Insights:Affordable fashion for every IndianHow she empowered artisans through her businessThe importance of grit, determination, and learning every dayBuilding a business that resonates with millions of Indian womenWatch this episode for a dose of entrepreneurial grit and inspiration. Timestamps: 00:00 - Introduction 01:17 - Start of the podcast 02:12 - Ritu Kaushik's Introduction & childhood 06:21 - The idea of starting the Ritupal collection 08:32 - Capital required to start a handbag business 09:35 - Challenges in starting a handbag business 10:34 - Finding artisans and labourers to start the business 11:53 - The First Order Story 12:18 - Wearhouse, cataloging & e-commerce journey 14:05 - Designs, styles, and other inspiration 15:15 - The idea behind the name Ritupal Collection 16:07 - Ritupal collection quality check 18:15 - Frequency of launching more products19:48 - Preparation for Big Billion Day 22:07 - Rapid Fire with Ritu Kaushik#womenbusinessowners #womenempowerment #FlipkartSellerHub

In this episode of One in a Billion, Kapil Thirani sits down with Rahul Jain, the visionary behind eCraftIndia, to uncover how he transformed a spark of inspiration into one of India’s most loved home decor brands. With grit, relentless learning, and an unwavering connection to his roots, Rahul has built eCraftIndia into a household name proving that curiosity and perseverance can transform an idea into an enduring success story.This episode is a business masterclass. A must-listen for every entrepreneur looking to build something lasting from India to the world. Timestamps: 00:00 - Introduction 02:11 - Getting to know Rahul Jain & his childhood 04:42 - Rahul Jain's first business 11:34 - Product journey of eCraft India17:46 - Just In Time Manufacturing 21:26 - Festive focused products 23:58 - Products from eCraft India26:30 - Most challenging moment of eCraft India29:34 - First Big Billion Day Experience 32:10 - Rapid fire with Rahul Jain #handicrafts #onlinebuisness #entrprenuership #flipkartsellerhub #kapilthirani #flipkartsellerhubpodcast

In this episode of One in a Billion, Kapil Thirani sits down with Adil Qadri, a name synonymous with perseverance and entrepreneurial spirit. From dropping out of school due to an asthma condition to multiple attempts at business to building a Rs 130 Crore business in the fragrance industry, Adil shares his incredible journey of overcoming small-town struggles, lack of capital, and limited exposure.Adil opens up about his struggles with early businesses, the power of performance marketing, and the role of personal branding in growing his business., He also deep dives into his Shark Tank experience and his plans for expanding the Adil Qadri brand. Timestamps00:00 - Introduction 02:08 - Getting to know Adil Qadri & his childhood 07:01 - Adil Qadri's first business 09:07 - Adil Qadri's second attempt at business 11:05 - How Adil Understood the Importance of Brand Building 12:22 - Adil's Third attempt at launching a business 16:00 - Launching Adil Qadri Attar and fragrance 16:47 - What were the challenges faced while launching Adil Qadri attar?20:05 - Difference between perfume and attar 20:26 - Best seller of Adil Qadri attar 21:12 - Product showdown of Adil Qadri fragrance 24:44 - Scaling business with online platform & marketplaces 27:20 - Adil Qadri's social media content strategy 30:16 - Perks & Cons of founder-led brand 31:18 - Growth and revenue of Adil Qadri 32:11 - Adil Qadri's Life after Shark Tank 33:51 - Rapid fire with Adil Qadri 36:59 - Conclusion #adilqadri #adilqadrisharktank #onlinebuisness #perfumes #FlipkartSellerHub

Welcome to One in a Billion Podcast, where we celebrate India’s real entrepreneurs, the visionaries who turned small-town dreams into nationwide success stories with the power of e-commerce.In the first episode, Kapil Thirani sits down with Yogesh Jain, the founder of UrbanBox, a brand that started with just an initial investment of Rs 90,000, and grew his turnover into a ₹17.8 Crore business in just 3 years. From a CS dropout to a one-man army to a team of three, Yogesh shares the hustle, the hurdles, and the game-changing role Flipkart played in scaling his dream.Discover how Flipkart’s logistics, marketplace support, and reach helped Yogesh sell his iconic white sneakers at ₹299 to customers all over India, proving that with the right vision and grit, nothing is impossible.Whether you’re an aspiring entrepreneur or someone looking for inspiration on what’s possible, this episode is your guide to how small ideas grow big on Flipkart.Subscribe for more stories of India’s rising stars and the platforms that empower them.Chapters:0:00 Introduction to Yogesh Jain & UrbanBox2:15 The beginning: CS dropout & family business roots5:30 Starting UrbanBox with just ₹90,000 - the early days9:00 White sneakers as the hero product & pricing strategy12:00 Flipkart’s role in logistics & scaling operations15:00 Growing turnover 18:30 Lessons from hustle, mindset & building a team22:00 Advice for aspiring entrepreneurs from small towns

From ₹500 pillows to a ₹60 crore empire, this is the story of how small-town grit met e-commerce power.In this episode of the One in a Billion podcast, Kapil Thirani talks to Inder Singh, founder of La Verne, who has built a thriving home furnishing brand from Jaipur. With 1,000 SKUs launched in just 5 days and 150 orders overnight during his first Big Billion Days sale, Inder reveals the moves that changed everything.Powered by Flipkart’s distribution and platform strength, his journey shows how the right partner can turn big dreams into bigger realities.Listen now to discover how small ideas grow big on Flipkart.Timestamps: 01:05 Small Town to Big Dreams: Where it all started for LaVerne03:45 Why Inder Gave Up His MBA in Canada & Came Back to India04:33 Expanding Uncle's Business in Jaipur & Failing06:02 The Early Days of Entrepreneurship07:20 Getting First Flipkart Orders09:15 How a Flipkart Event Changed Everything12:35 Launching 1000 Products in 5 Days16:30 Reinventing the Pillow Market23:35 How COVID Supercharged Home Furnishing25:37 Branding and Market Positioning: Understanding Customer Needs28:20 Hiring a Celebrity & Building a Brand31:02 Data-Driven Decisions: Leveraging Insights for Growth35:11 Reflections and Future Aspirations: Lessons Learned38:20 How Flipkart is Winning Tier-1 Customers40:00 The only regret41:35 Final Thoughts & Message to Entrepreneurs#SellonFlipkart #FlipkartSellerRegistrationProcess #flipkartsellerhub