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© Drew Lubega
Description
A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts.
9 Episodes
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In this episode, we speak to Margo Stern, author of "Good Job: Designing Interviews and Interviewing in Design", and Staff Content Designer at Lyft.As well as explaining how interviews can be approached as design problems, she discusses the impact of AI on content design, and explains why the content design roadshow is dead!Get your copy of the 'Good Job...' book
In this episode, Drew welcomes Mike Osborne, the visionary behind Accessible Me, an organisation dedicated to creating a more inclusive world. Mike shares his personal journey from aspiring animator to accessibility advocate, driven by his experiences with neurodivergence and a passion for digital equity. The conversation delves into the importance of inclusive design, the impact of accessibility on content creation, and the future role of AI in enhancing accessibility. Join us for an inspiring discussion on making products more human and accessible for all.00:00 Introduction to Accessibility and Inclusion07:42 Mike's Personal Journey and Motivation16:37 The Importance of Inclusive Design22:08 Accessibility vs. Inclusive Design28:23 The Role of AI in Accessibility34:04 Quickfire Questions and Final Thoughts
Kristina Halvorson, founder of Confab and Button and leader at Brain Traffic, joins us to talk content strategy and content operations. She tackles how to ask the right strategic questions, align teams, preparing for content for emerging AI tools and why curiosity (not complaints) advances our field. Button 2025, the content design conference takes place on October 22-24.Music by TimMoor from PixabayYouTube/Twitter: @copycatspodInstagram: copy_cats_podcast
Engineering lead, senior stack developer and technology obsessive Pete DeLaurentis is the man behind new text editor, TextJam. We spoke to him about how the tool helps make life easier for writers - and why he was determined to ensure it's fun to use.Pete also shared knowledge nuggets on the power of different AI models, his frustration with LinkedIn...and his link to Harry Potter!Music by TimMoor from PixabayTwitter: @copycatspodInstagram: copy_cats_podcast
Multi-disciplinary designer, Jon Yablonski is the author behind the Laws of UX and creator of Humane by Design.We caught up with the man from @Mixpanel to discuss, among other things, his overwhelming passion for designing tools that empower people, and what happens when technology gets in the way of good design.Music by TimMoor from PixabayTwitter: @copycatspod
Gregg Bernstein is Lead User Researcher at Webflow and author of the book "Research Practice: Perspectives from UX researchers in a changing field".We caught up with the Georgia-based, user-centered design expert to discuss the role of UX copywriters in research, his own love for writing - plus what it takes to hire a great researcher.Music by TimMoor from PixabayTwitter: @copycatspod
Google UX Writer and Content Strategist Torrey Podmajersky is author of strategic writing for UX and an expert on conversion engaging, supporting and attracting users.Here she talks to us about techniques for measuring and selling the value of copy, creating standards and dealing with business goals versus customer goals.Music by TimMoor from PixabayTwitter: @copycatspod
Our very first guest on the Copy Cats podcast is Whitney Quesenbery, the co-author of A Web for Everyone: Designing Accessible User Experiences.The co-founder of the Centre for Civic Design talks to us about (among other things) the value of personas, the role of accessibility on the US voting experience, and the importance of design literacy.Music by TimMoor from PixabayTwitter: @copycatspod
Drew converses with a seasoned wordsmith and author Andrew Boulton, about the nuances of creative language, the evolving role of copywriting, and the impact of technology on the craft. Tune in for a thoughtful exploration of what it means to be a copywriter today.Check out Andrew's books:Copywriting Is...30-or-so Thoughts on Thinking like a CopywriterAdele Writes an Ad
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