Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

If your emails keep landing in spam, the problem might not be your content — it might be your deliverability.In this episode, Dr. Sapphire sits down with email marketer Chijioke Chukwuekem to unpack how he diagnosed a serious deliverability issue and used AI (Gemini) to uncover the hidden problems affecting his campaigns.From segmentation mistakes to overlooked technical issues, Chijioke shares the exact process he used to move emails out of spam folders and back into subscribers’ inboxes.If you’re struggling with low open rates, poor deliverability, or confusing email analytics, this episode will show you how AI can help you troubleshoot and optimize your email marketing strategy.Inside the EpisodeDiagnosing Email Deliverability Problems – How Chijioke discovered his campaigns were landing in spam.Using AI to Analyze Email Performance – The specific way he used Gemini to identify the root causes of low open rates.Segmentation That Improves Deliverability – Why separating engaged vs. unengaged subscribers matters more than you think.AI Prompts for Email Marketing – The exact prompts he used to get useful insights from Gemini.Small Fixes, Big Results – Deliverability improvements beyond AI that helped boost engagement.Adapting to Changing Email Rules – How marketers can stay ahead as inbox algorithms evolve.Guest ResourcesGuest: Chijioke ChukwuekemWebsite:https://reputationengine.com.ng/LinkedIn:https://www.linkedin.com/in/chijioke-chukwuekem-7a637a27a/Episode Timeline[11:39] His biggest email marketing mistake and open rates confession[16:23] How he discovered emails were landing in spam[21:25] The two problems Gemini identified in his campaigns[24:14] The AI prompts he used to diagnose the issue[27:14] Deliverability fixes that improved open rates[41:48] How marketers can adapt to changing email deliverability rules[48:58] His top email deliverability tip for beginners[50:55] How to connect and work with himFreebie: Send These Emails to Build TrustSend these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.👉 Download the 12 emails here.

Tired of welcome sequences that just “introduce” you but don’t actually sell?Your welcome sequence is more than a hello. It’s your first opportunity to turn a new subscriber into a paying client.In this episode, Prerna Malik shares how she builds sales-focused welcome sequences that convert from day one. From segmentation and psychology-backed messaging to email structure and automation tools, she breaks down what’s actually working right now in email marketing.If you want to increase sales without relying on live launches, ads, or complicated funnels , this is the strategy to master.INSIDE THE EPISODE1. Why a Sales-Focused Sequence Works – The shift from traditional nurture emails to intentional revenue-driven messaging.2. The Structure of a High-Converting Sequence – How many emails you really need and how to format them.3. Segmentation & Psychology – Using conditional messaging and buyer behavior to increase conversions.4. Social Proof & Authority – Why certain emails outperform others in a sales sequence.5. One Offer or Many? – Deciding whether to sell a single product or multiple offers.6. What’s Working Right Now – Real insights from active sales sequences.GUEST RESOURCESGuest: Prerna MalikFree Guest Resource: https://contentbistro.com/welcomefreebie📲 Connect with Prerna Malik:Instagram: https://www.instagram.com/contentbistro?igsh=MXU0a21tYjViaWdkMg=PS: Learn how to 5X your sales without live launches, funnels, affiliates, or ads on her website.EPISODE TIMELINE[3:42] Why she created a sales-focused welcome sequence[13:44] Using segmentation and conditional messaging for conversions[18:35] The highest-performing email in her sequence[24:08] Selling one vs. multiple products in your sequence[31:34] Top 3 tips for writing high-converting sales emails[40:22] Writing subject lines that increase open rates[45:20] Capturing brand voice and authenticity in emailFreebie: Send These Emails to Build TrustSend these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.👉 Download the 12 emails here.

An email list was ghosted. Engagement was low. Expectations were even lower.Yet one campaign generated $8,000 in revenue.In this episode, Dr. Sapphire sits down with a strategic email marketer to break down how deep research, competitor analysis, behavioral insights, and smart personalization turned a “cold” list into paying customers.If you’ve ever worried your email list is too disengaged to convert, this episode will challenge what you think is possible.INSIDE THE EPISODE1. Research as Revenue – How he used deep audience and competitor research to shape one of his most memorable email campaigns.2. Open Rates vs. Brand Reputation; Why obsessing over open rates can hurt your long-term credibility and what actually matters more.3. Competitor Intelligence – The exact research approach he uses to identify opportunities and increase client revenue.4. Personalization Beyond First Names – How to use behavioral patterns and emotional triggers to create emails that truly connect and convert.GUEST RESOURCESGuest: Chinele AnyanwuWebsite: https://thebeardedshaman.notion.site/Portfolio-21e4d25bd5c78055ba76d140dda1614e?source=copy_linkLinkedIn: https://www.linkedin.com/in/anyanwu-chineleEPISODE TIMELINE[4:43] His most memorable email marketing experience[9:37] His open rates confession: His biggest mistake[17:49] The tools he uses for competitor research[18:27] The strategy behind the $8K campaign[26:42] His top 3 tips for identifying audience behavior patterns[32:58] Balancing logic and emotion in email copy[41:45] His take on real personalization in email marketing[44:31] Key takeaways from the episode[45:41] His course that helps professionals land jobs through LinkedIn[48:44] How to connect and work with himFreebie: Send These Emails to Build TrustSend these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.👉 Download the 12 emails here.

Tired of the social media hamster wheel? In this episode, Dr. Sapphire sits down with Jenn, a sustainable marketing strategist and the force behind the Visibility Ecosystem. Jenn pulls back the curtain on a 20-day launch campaign that had record-breaking open rates but nearly zero sales—and the one critical shift in email strategy that changed everything for her 2025 launches.From the proactive power of podcast tours to the high-intensity influx of virtual summits, you’ll learn how to build a visibility ecosystem that grows your brand while you sleep.Inside the EpisodeSustainable Marketing Defined: Why keeping up with algorithms is unsustainable and how to turn speaking engagements into marketing assets.Podcasts vs. Summits: Jenn breaks down why she starts clients with a proactive podcast tour for evergreen growth before moving into the "one fell swoop" influx of a summit.The Launch Post-Mortem: A behind-the-scenes look at Jenn's 2023 "Evergreen Summit" launch—why 40% open rates didn't equal dollar signs.The "How-To" Pitfall: Why giving away your "special sauce" in free emails convinces your audience they don't need to buy your course.Mindset vs. Instruction: How to pivot your email copy from "how to do it" to "why it matters," creating a belief shift that drives sales.Guest ResourcesFreebie: Interview Questions Generator — Come prepared for any podcast guest spot.Connect with Jenn: Follow her on Threads (@VisibilityEcosystem) for sustainable growth tips.Website: Visibility Ecosystem — Learn how to land 20-30 podcast guest opportunities.Episode Timeline[02:00] Using collaborations to grow your list without social media.[03:00] Choosing between podcast tours and virtual summits.[07:05] Pre-launch essentials and the reality of "cold" launches.[10:01] Email frequency: When does "too many" actually work?.[10:51] Tracking metrics: Why open rates can be "unreliable" benchmarks.[18:56] The Danger Zone: Oversharing intellectual property in your marketing.[26:57] Short vs. Long launches: Finding the "runway" that fits your lifestyle.[28:50] Seasonal vs. Evergreen: Building a 365-day lead generation machine.Freebie: Send These Emails to Build TrustSend these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.👉 Download the 12 emails here.

This episode is the final call to join the Email Marketing Mentorship Class of 2026.The one program that will hold your hand to ensure you build skill, experience and confidence in email marketing.It's 80% practice and 20% theory. You get to do and get your hands dirty.We give you feedback and push you until something happens in your email marketing journey.For too long you've been circling round this mountain, now it's time to move forward.If you want to start, grow and transition into Email Marketing and you're finally ready to start.This is for you.Dr. Sapphire explains what the mentorship is about, who it’s designed for, and what students will learn over the 12-week program. You’ll also hear directly from a past Best Graduating Student (BGS), Tena, as she shares her real experience inside the mentorship.To help you decide with clarity, Dr. Sapphire breaks down 7 key things to know before signing up, so you can be confident about taking the next step in your email marketing journey.📌 The mentorship kicks off on the 19th.HIGHLIGHTS FROM EPISODE ⏰ 3:00- A sneak peek into what this episode covers⏰ 4:00- What the Email Marketing Mentorship is and why it exists⏰ 4:43- The 3 core industries the mentorship focuses on⏰ 5:20- Career paths available after completing the mentorship⏰ 6:29- Key niches within the email marketing industry⏰ 7:28- A breakdown of the 12-week mentorship curriculum⏰ 14:56- What’s new in the 2026 mentorship (additions you didn’t get last year)⏰ 17:05- The mentorship through the eyes of BGS, Tena⏰ 54:48- 7 important things to know before signing up⏰ 57:31- Dr. Sapphire’s final words for prospective studentsWHO THIS MENTORSHIP IS FOR 👇Beginners looking to break into email marketingCreatives and marketers who want a clear structure and accountabilityAnyone tired of random courses and looking for hands-on mentorshipProfessionals who want to build confidence, clarity, and real-world skillsREADY TO JOIN? 🔔This is your sign to stop sitting on the fence. Secure your spot in the Email Marketing Mentorship Class of 2026 before doors close.Join the Mentorship Here👇https://sapphirelearninghub.com/mentorshipCongratulations!!!!Here's the discount code: "GET PAIDPod"It gives you 25% off your ticket price.Before you use the code please note this:Discount expires 11:59pm GMT +1 on the 18th of JanuaryThe code gives you 25% off the price of the ticket.25% = N50,000 off the Regular ticket and N87,500 off the VIP + TicketNote that you can pay in Naira, USD, Kenya Shillings, Tanzania, and other currenciesNow here's the breakdown of payment options:(Regular Ticket) 12 Weeks Email Marketing Mentorship Program Only -Pay Once (N200,000/$200)Pay Twice: Today and 1 Month Later - (N100,000/$100 x 2)Pay Thrice: Today, 1 Month Later, and 2 Months Later - (N66,666.67 x 3)Get Your Ticket(VIP + Ticket) 12 Weeks Email Marketing Mentorship Program + 6 Weeks Client Acquisition ChallengePay Once (N350,000/$350)Pay Twice: Today and 1 Month Later - (N175,000/$175 x 2)Pay Thrice: Today, 1 MonthLater, and 2 Months Later - (₦116,666.67 x 3)Go ahead and decide what you really want. And if you want to look at the full curriculum and benefits again,here: https://sapphirelearninghub.com/mentorshipSee you in the Mentorship!

In this honest and refreshing conversation, Dr. Sapphire sits down with Michelle Wintersteen to unpack her unpopular take on email marketing. Michelle shares why email hasn’t always worked for her, what would actually make her enjoy it, and how brands can do better with segmentation, messaging, and relationship-building.If you’ve ever struggled with email marketing or felt disconnected from your email list this episode will challenge how you think about email as a channel and help you approach it more intentionally.GUEST RESOURCES:Guest: Michelle WintersteenWebsite: http://mkwcreative.coInstagram: https://www.instagram.com/mkwcreative.co/Link to Facebook community: https://www.facebook.com/groups/kissmyaestheticLink to podcast episode on aesthetic leadership: https://open.spotify.com/episode/1nZPMCGWVftA7c6kFKJxRG?si=fFc2f5ruTFi-iSRapnajvgLISTEN OUT FOR 👇✅ How Michelle uses her podcast to support and grow her business✅ How people subscribe to and enter her email ecosystem✅ A practical breakdown of email segmentation and why it matters✅ Dr. Sapphire’s perspective on Michelle’s aversion to email marketingHIGHLIGHTS FROM EPISODE ⏰ 2:36- Michelle’s journey into business and entrepreneurship⏰ 11:17- Her relationship with email marketing over the years⏰ 14:20- Why she feels resistant to email marketing⏰ 17:29- What would actually make email marketing easier for her⏰ 28:50- What makes her open an email⏰ 31:25- Email habits she wishes brands would stop⏰ 37:25- Different email segmentation styles explained⏰ 40:20- How to connect and work with MichelleImportant Link👌The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/Start, Grow or Transition into Email Marketing ad Build Your Career :https://sapphirelearninghub.com/mentorshipDownload The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharingConnect With Us👇LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/LinkedIn:https://www.linkedin.com/in/ayebanoabenwari/Instagram: https://www.instagram.com/dr.sapphire_/

In this episode, Dr. Sapphire breaks down what email personalization will truly look like in 2026, beyond first names and surface-level tactics. She shares how personalization has evolved, why email marketing must be treated as a system (not isolated campaigns), and how deeper audience awareness is reshaping the way emails connect and convert.If you’re an email marketer looking to stay relevant, intentional, and effective in 2026, this episode will help you rethink how you personalize, automate, and structure your email strategy.LISTEN OUT FOR✅ How email personalization has evolved over time✅ A behind-the-scenes glimpse into her welcome sequence✅ Understanding email marketing as a system, not in isolation✅ How audience awareness has changed the way personalization worksHIGHLIGHTS FROM EPISODE⏰ 2:52- Her first prediction for email marketing in 2026⏰ 4:34- What personalization really means today⏰ 7:25- How she uses birthday automations for personalization⏰ 10:24- Three things to focus on in 2026 when it comes to personalization⏰ 10:41- Her second email marketing prediction for 2026⏰ 12:50- Why email marketing must be treated as a systemWe would love to get a feedback on the podcast from you, our dearest listener, send us your feedback here 👇https://forms.fillout.com/t/kLP1rmm3HrusImportant Link👌The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/Start, Grow or Transition into Email Marketing ad Build Your Career :https://sapphirelearninghub.com/mentorshipDownload The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharingConnect With Us👇LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/Instagram:https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/

In this episode of the year, Dr. Sapphire brings together powerful advice from past Email Marketing Mentorship guests, a practical compilation designed to help you start, grow, and refine your email marketing strategy going into 2026.From getting started as a beginner to using AI wisely, improving deliverability, writing better subject lines, and implementing strategies that actually convert, this episode is packed with concise insights you can immediately apply.Whether you’re new to email marketing or already practicing, this episode serves as a reminder that clarity, consistency, and experimentation are key to long-term results.EPISODE TIMESTAMPS⏰ 1:14- Addy’s advice for anyone starting email marketing for the first time⏰ 3:13- Jacqui’s final thoughts on using AI wisely in email marketing⏰ 3:57- Chijioke’s deliverability tip for new email marketers⏰ 6:02- Candace on maintaining your brand voice and tone while using AI⏰ 8:03- Rhianna’s advice on experimenting with email marketing⏰ 8:38- Elohor’s best subject line tip to improve open rates⏰ 10:53- Dr. Sapphire’s tip on implementing email strategies for real resultsImportant Link👌The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/Start, Grow or Transition into Email Marketing ad Build Your Career :https://sapphirelearninghub.com/mentorshipDownload The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharingConnect With Us👇LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/Instagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/

In this solo episode, Dr. Sapphire breaks down the exact emails every brand, creator, and service provider needs to be sending in 2026 to connect, nurture, and convert consistently.She introduces her ANCO email marketing framework, explains the role of nurture emails in driving conversions, and walks through the LEAH framework, a practical system for building trust, authority, and humanity through email.If you’re tired of guessing what to send and when, Send These Emails in 2026 gives you the exact emails you need to nurture trust, build authority, and convert consistently.Click here to get access now and start sending emails with clarity and confidence.👇Get a Taste of the STE 2026 with this Freebie: https://sapphirelearninghub.com/resources/sendtheseemails/Sends These Emails (STE) in 2026: Know what to send, when ad why in each month of 2026.Pre-order: https://sapphirelearninghub.com/sendtheseemails/LISTEN OUT FOR✅ The biggest challenge email marketers struggle with✅ The ANCO framework for effective email marketing✅ The goal of Nurture (N) emails in the ANCO framework✅ The LEAH framework, its role, and how it worksHIGHLIGHTS FROM THE EPISODE⏰ 4:31- A breakdown of Dr. Sapphire’s email marketing system⏰ 6:53- Understanding Nurture (N) emails to connect and convert⏰ 9:01- The four cardinal emails that drive connection and conversion⏰ 9:20- L (Lead Generation) in the LEAH framework⏰ 10:36- E (Engagement) in the LEAH framework⏰ 11:30- A (Authority) in the LEAH framework⏰ 12:27- H (Humanity) in the LEAH framework⏰ 18:54- Inside the Send These Emails offer and what it includes⏰ 23:58- Quick recap and final thoughtsImportant Link👌The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/Start, Grow or Transition into Email Marketing ad Build Your Career :https://sapphirelearninghub.com/mentorshipDownload The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharingConnect With Us👇LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/Instagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/

In this episode, Margaret — a fun, witty, and results-driven email marketer — shares five powerful things she has tried to increase conversions in her campaigns. She dives into why she fell in love with email marketing, why getting the right audience from Day 1 matters, her behind-the-scenes strategies, how she structures her sequences, and why she prioritizes quality subscribers over large lists.If you want real, proven, practical conversion tactics (with some laughter along the way), this episode is for you.Loved this Episode? Leave us review and share,it helps other people discover our podcast.🤗GUEST RESOURCES Guest: Margaret Etudo Website: http://www.marketinghollow.comTikTok: http://tiktok.com/@margaret_etudoLink to community: https://lms.marketinghollow.com/step/mh-paid-communityLISTEN OUT FOR✅ How email marketing made her stay committed (shortened)✅ Why getting the right people from the start matters✅ The role of consistent marketing in better email results✅ Behind-the-scenes look at her marketing processes✅ How she builds and sends her sequences✅ Quality audience vs. big numbersHIGHLIGHTS FROM EPISODE⏰ 3:28- How she discovered email marketing⏰ 7:03- The job description she would give email marketing⏰ 9:13- What she considers a “conversion”⏰ 12:15-  How she knows when an offer will convert ⏰ 17:36- Why she didn’t use a tripwire offer⏰ 19:17- Other things she has tried to increase conversions⏰ 24:50- Long emails vs. short emails: which performs better?⏰ 30:38- Extra conversion tip from Margaret⏰ 38:05- Where to connect and find herImportant Links👌Join the Next Email Marketing Mentorship: https://sapphirelearninghub.com/mentorshipDownload The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharingLinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/Instagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/

In this conversation, Kinga Dow breaks down how she uses AI to stay ahead in Email Marketing, the future of email as automation evolves, and the practical ways beginner and advanced marketers can use AI to improve deliverability, strategy, and revenue. She also shares her journey into email, the metrics that truly matter, and how to remain relevant as AI continues to reshape the marketing landscape.GUEST RESOURCES Guest: Kinga Dow Website: https://www.kingadow.com/LinkedIn: http://www.linkedin.com/in/kingadowYouTube channel: https://www.youtube.com/@kingadowecommerceLISTEN OUT FOR ✅ Her journey into Email Marketing✅ Where she sees the future of Email Marketing✅ Experiments she has carried out with AI for email✅ How she uses AI to build email systems for clients✅ Email marketing myth she wants to burst✅ How AI contributes to revenue generation✅ The email metrics she considers most importantHIGHLIGHTS FROM THE EPISODE⏰ 6:07- How the Email Marketing industry has evolved⏰ 10:14-  How she transitioned from agency work to becoming a solo email marketer⏰ 14:06- How she’s leveraging AI to build future-ready email systems⏰ 20:13- Her thoughts on email marketing tools integrating AI⏰ 24:50-  How email marketers can stay relevant in the age of AI⏰ 31:06-  How AI improves email deliverability⏰ 36:23-  Navigating advanced email analytics⏰ 42:44-  What Customer Lifetime Value (CLV) really means⏰ 49:12-  Is there a baseline for optimizing e-commerce emails?⏰ 54:39- How to connect and work with herFound value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Gifts: Download These 12 Emails Free: https://sapphirelearninghub.com/services/

If you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty.You’ll learn how to ceate smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.👩‍💼 GUEST RESOURCES:Guest: Breanna OwenWebsite: http://www.owenyourmark.comSocial Media: http://www.instagram.com/owenyourmark LISTEN OUT FOR :✅ What “bricks and mortar” stores mean in email marketing ✅ How to build a cart abandonment sequence that recovers lost sales ✅ The key outcomes of a post-purchase email sequence ✅ How to diversify your post-purchase flow so it fits different customer journeys ✅ How long an email sequence can run for real-life clients ✅ A fun story behind Breanna’s website name HIGHLIGHTS FROM THE EPISODE:⏰ 2:21 – How Breanna transitioned from fashion to email marketing⏰ 10:18 – A simple strategy that made email marketing easier for her client⏰ 15:59 – Her biggest email marketing mistake⏰ 17:28 – The most important email sequence every business should have⏰ 18:05 – Why the post-purchase sequence is the foundation of good email marketing⏰ 20:33 – The second essential sequence to add⏰ 22:19 – The third sequence your business needs⏰ 23:03 – Other supporting emails that boost your funnel⏰ 25:24 – How Dr. Sapphire applies onboarding sequences for courses and clients⏰ 28:58 – Different types of post-purchase emails (and when to use them)⏰ 31:49 – Bringing human design into your email sequences⏰ 34:42 – What makes a post-purchase sequence effective⏰ 38:57 – A real-life case study from one of Breanna’s clients⏰ 47:22 – One email marketing myth Breanna wants to bust⏰ 50:17 – How to connect with Breanna51:32 – Dr. Sapphire’s take on an email marketing mythLoved this episode?😉 Leave a review on Spotify.Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/

This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess) to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine.👤GUEST RESOURCESGuest: Nicholate Osinachi (The Copywriting Duchess)Facebook Link: https://web.facebook.com/osinachi.nicholatechiemenaLISTEN OUT FOR ✅ The biggest email marketing mistake she has made (and what she learned)✅ How she discovered Alex and what inspired the technique✅ The email structure she used for the double promo campaigns✅ Which sales performed better: Black Friday vs. St. Patrick’s Day✅ Key email marketing myths she wants to debunk✅ Factors that influence your email deliverability rateHIGHLIGHTS FROM EPISODE⏰ 2:49- How she started her copywriting journey⏰ 4:02- What inspired her to test the double promo technique during Black Friday⏰ 10:58- Breaking down the double promo technique⏰ 14:45- Where “test clickers” were redirected⏰ 17:52- The timeline between early testers and the main Black Friday promo (shortened & clearer)⏰ 25:09- Time spacing between each email in the promo sequence⏰ 26:21- Final results from early testers + overall campaign results⏰ 28:20- What she would tweak if she had to run it again⏰ 34:42- Her top 3 tips for a successful promo sale⏰ 37:06- How to generate consistent revenue even when you're not running promos⏰ 38:57- Dr. Sapphire’s take on implementing promo strategies⏰ 40:43- How to connect with NicholateFound value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Discover a hidden gem in the world of email marketing! Dr. Sapphire shares her experience with an unpopular but powerful email marketing software, revealing how it helped her improve engagement, automation, and analytics — all while being budget-friendly and beginner-friendly.RESOURCE:Get $20 discount when you use Dr. Sapphire's Referral Link 👇: https://sendpulse.com?p=6910e8c783e6d&coupon=NJJ-MAU-303LISTEN OUT FOR:✅ Dr. Sapphire’s journey into Email Marketing ✅ How she discovered an underrated email marketing software ✅ Key features that make this tool powerful ✅ How automation and segmentation improve engagement ✅ Benefits of using this tool (including local payment options) ✅ What makes this software different from popular tools  HIGHLIGHTS FROM EPISODE:⏰ 0:48- Email Marketing Tools Dr. Sapphire Has Tried⏰ 2:13- How She Started Her Email Marketing Journey⏰ 5:32-  Discovering This Underrated Email Marketing Software⏰ 7:51- Standout Features of the Software⏰ 10:04-  Integrations and Audience Segmentation⏰ 10:50-Benefits for Users (Including Local Currency Payments)⏰ 11:45-  Automation Features and Advantages⏰ 15:05- Analytics and Performance Tracking⏰ 17:32- Suggested Improvements⏰ 23:38- Email Templates and Design Options⏰ 23:58- Limitations to Keep in Mind⏰ 26:00 The Name of the Software + Pricing BreakdownFound value in this episode? Share it with someone who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more people! 💛Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Ever wondered how to successfully launch your email list and attract the right audience from the start? 💡In this episode (originally from a live webinar), Dr. Sapphire breaks down her List Launch Blueprint — a practical roadmap to grow, nurture, and monetize your email list.She shares lessons from her own journey, real case studies, and the exact strategies she uses to help clients build engaged audiences that convert.RESOURCES 1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp32. Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp33. List of tools Dr. Sapphire recommends 👇 sapphirelearninghub.com/tools4. Join the start and grow club here 👇RESOURCES 1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp32. Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp33. List of tools Dr. Sapphire recommends 👇 sapphirelearninghub.com/tools4. Join the start and grow club here 👇sapphirelearninghub.com/startandgrowclub🎧 LISTEN OUT FOR✅ Dr. Sapphire’s journey into email marketing (and her early audience–message mismatch)✅ The different types of lead magnets that attract quality subscribers✅ How to write and structure your welcome sequence emails✅ The difference between email marketing and cold emailing✅ How to use storytelling to make your emails more engaging✅ Details on the Start & Grow Club — for business owners ready to build and monetize their listsHIGHLIGHTS FROM THE EPISODE⏰ 0:38 – Episode introduction⏰ 2:16 – Case study: defining your audience and attraction strategy⏰ 6:48 – Positioning yourself before launching your list⏰ 8:38 – Managing a diverse audience⏰ 8:55 – Two methods for understanding your audience⏰ 10:51 – Attracting your ideal subscribers⏰ 12:21 – Key factor in audience attraction⏰ 15:16 – One rule you must follow when building your audience⏰ 16:34 – How to keep subscribers reading (and buying) after the first email ⏰ 17:30 – Crafting your welcome sequence emails⏰ 19:13 – Three list growth strategies⏰ 23:14 – Deciding what to sell to your audience⏰ 24:10 – Three ways to monetize your email list⏰ 30:44 – Tools and helpful resources for execution⏰ 33:28 – How Dr. Sapphire can help you grow your list⏰ 36:22 – Common mistakes to avoid when launching⏰ 37:37 – How to reach a wider audience effectivelyDid this episode help? Please share it with your friends and don't forget to leave a review.🤗Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/

If you’ve ever wondered how AI and automation can transform your email marketing workflow, this episode is for you! 💌Our guest, Jacqui Money, shares how she leverages custom GPTs and AI tools to write smarter, faster, and more personalized emails — without losing her authentic voice.She walks us through her journey from manual writing to creating an AI-powered system that saves time and boosts productivity, while also touching on the ethics and boundaries of using AI in client work.👤 GUEST RESOURCESGuest: Jacqui MoneyWebsite: https://jacquimoney.com/LinkedIn: https://www.linkedin.com/in/jacquimoney/Link to community: https://www.facebook.com/groups/scalewithairtableGet her free Email prompts pack 👇: http://jacquimoney.com/eme-podcast🔍 LISTEN OUT FOR✅ How AI and custom GPTs are changing email marketing ✅ What custom GPTs are and why they matter ✅ How her email writing process evolved with AI ✅ Key limitations of using custom GPTs ✅ Ethical concerns when using AI for clients ✅ Her mentor team’s role in improving her GPTs  HIGHLIGHTS FROM EPISODE ⏰ 2:14 — How Jacqui got into systems, automation, and email marketing⏰ 7:47 — Her top 3 favourite tools (aside from Airtable) for automating workflows ⏰ 9:44 — The challenge that pushed her to create her own custom GPTs⏰ 14:49 — How she gets 2 GPTs to work together in one workspace⏰ 16:35 — Building her AI-powered writing system for email marketing⏰ 18:42 — How to train your custom GPTs to match your tone and brand voice ⏰ 21:36 — Her top 5 must-haves when creating an AI training document⏰ 23:39 — Her favourite AI prompts for writing high-converting emails ⏰ 26:10 — The biggest benefits she’s experienced since customizing her GPTs⏰ 30:12 — One key piece of advice for creators looking to use AI in their email strategy ⏰ 35:29 — Her biggest email marketing mistake and what she learned⏰ 37:13 — How to connect with Jacqui⏰ 38:40 — Her final thoughts on the future of AI and email writingLoved this episode?😉 Leave a review on Spotify.Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/ 

Think open rates tell the whole story? Or that sending daily emails will automatically boost conversions? 🤔In this special compilation episode, six top email marketers share the biggest email marketing myths they’ve encountered — and reveal what actually works.From fixing deliverability and understanding your subscribers’ behavior to building relationships that convert, you’ll hear real insights that can help you write smarter emails and grow your list with confidence.Whether you’re a beginner or a pro, this myth-busting episode will help you avoid common mistakes and focus on what really drives engagement and sales. 🚀 LISTEN OUT FOR:✔️ The most common email marketing myths (and the truth behind them)✔️ How to improve deliverability and land in the Primary inbox✔️ Strategies real experts use to boost engagement✔️ The myths that might be holding your email list back⏰ HIGHLIGHTS FROM THE EPISODE:Episode with Shannon Vondy0:41 – Shannon Vondy’s biggest email marketing myth (and the truth behind it)Episode with Comfort Essien2:37 – Comfort’s first email marketing myth exposed4:48 – The deliverability strategy she uses to land in the Primary inbox5:10 – An extra tip for improving deliverability6:48 – Comfort’s second myth clarified9:26 – Her third myth and how she fixed itEpisode with Rhianna Clavering 12:02 – Rhianna’s first myth about email marketing — and what she learned12:42 – Rhianna’s second myth revealed13:10 – Her third myth and how it changed her strategyEpisode with Chijioke (The Kontent Guru)14:24 – Chijioke’s biggest email marketing misconceptionEpisode with Breanna 16:34 – Breanna’s myth she’d love to burn forever 🔥19:27 – Dr. Sapphire’s top email marketing myth and her take on how to fix it🎧Want The Full Story? Listen to each Guest's Episode Here👇:1. 🎙️Episode with Shannon VondyTitle: : How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort EssienLink: https://episodes.captivate.fm/episode/54ebc462-7ea3-47d3-908a-adefd88744e9.mp32.🎙️ Episode with Comfort EssienTitle: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort EssienLink: https://episodes.captivate.fm/episode/6b289661-63eb-4f80-8460-4e5f77dd3368.mp33. 🎙️Episode with Rhianna Clavering Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering Link: https://episodes.captivate.fm/episode/70578e0a-2e0f-400a-b625-9033f9a32d5e.mp34.🎙️ Episode with ChijiokeTitle: How We Got Our Emails Out of Spam Using Gemini with Chijioke (The Kontent Guru)Link: https://episodes.captivate.fm/episode/d3e26d12-3e4d-4123-bb7c-01df30c9b2a0.mp35. Episode with Breanna Owen (Upcoming episode, anticipate)Title: Guess in the comment section 🤔 CONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: Website-https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.LinkedIn - https://www.linkedin.com/company/sapphirelearninghubInstagram - https://www.instagram.com/sapphirelearninghubStore - https://sapphirelearninghub.nestuge.com/Community -

If you’ve ever wished your business could run smoothly — even while you rest — this episode is for you. 🚀Ihuoma Chukwuezi shares how she built her automation system from scratch, the tools that saved her hours every week, and how she uses email funnels to nurture clients without constantly being online.Whether you’re just starting with email automation or looking to simplify your workflow, this episode will help you work smarter, not harder. ⚙️👥 GUEST RESOURCESGuest: Ihuoma ChukwueziWebsite: https://digitalbizguru.com.ng/novice2pro-free-ads-class/Social Media: http://digitalbizguru.com.ng/linksLink to community: https://chat.whatsapp.com/GF5wt1p4ULaAwSaxrdXtXH?mode=ems_copy_tLISTEN OUT FOR✅ Her journey into email marketing and automation✅ How automation improves your client relationships and communication flow✅ Why funnels are the backbone of every great automation system✅ Taking automation one step at a time (so you don’t get overwhelmed)✅ Why using Google Docs helps protect your work and avoid data loss✅ How automation helped her save time, boost productivity, and focus on what truly mattersHIGHLIGHTS FROM THE EPISODE⏰ 2:39 – Ihuoma’s story and how Digital Buz began⏰ 19:32 – The first automations she set up when she started⏰ 25:38 – How long it took to build her full automation system⏰ 30:25 – The tools that powered her automation workflow⏰ 34:40 – A deeper look at the tools she uses daily⏰ 38:10 – Key results and time-saving wins from automation⏰ 43:27 – What she’d do differently if she had to rebuild her automations⏰ 49:39 – The one question to ask if you’re struggling with automation⏰ 51:13 – Her biggest email marketing mistake (and what she learned)⏰ 54:56 – How to connect and work with IhuomaCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: Website-https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.LinkedIn - https://www.linkedin.com/company/sapphirelearninghubInstagram - https://www.instagram.com/sapphirelearninghubStore - https://sapphirelearninghub.nestuge.com/Community -

📩 INSIDE THIS EPISODEYou know that saying, “once beaten, twice shy”? 💡In this episode, Dr. Sapphire breaks down the most common mistakes people make when building their email lists — and how to fix them using her ANCO Framework (Attract, Nurture, Convert, Optimize).Whether you’re a beginner or already running campaigns, you’ll learn how to attract the right audience, nurture them authentically, and optimize your list using data.Grab your notebook; this one’s packed with practical tips! 📝 LISTEN OUT FOR✅ Dr. Sapphire’s ANCO Framework for email marketing✅ Why you need to talk about your lead magnet consistently✅ Understanding your audience’s real problem (and solving it)✅ Crafting messages that connect — not sound salesy✅ What it really means to optimize your list✅ How to use email audits and data to improve deliverabilityHIGHLIGHTS FROM THE EPISODEATTRACT⏰ 2:47 – The first mistake: audience-message mismatch⏰ 4:49 – The second mistake when building a listNURTURE⏰ 6:52 – Not solving your audience’s real problem⏰ 7:48 – Ghosting your audience (and how to fix it)⏰ 9:07 – Creating a consistency system for your emails⏰ 10:06 – Example of how to build your systemCONVERT⏰ 11:28 – The biggest conversion mistake (and how to solve it)OPTIMIZE⏰ 14:11 – The optimization mistake most people make⏰ 15:09 – How to fix your optimization problem⏰ 15:58 – Using data to improve your email list⏰ 18:51 – Recap of all four stages⏰ 20:45 – How to work with or learn from Dr. SapphireImportant LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/

In this episode (originally recorded in 2021 but still packed with timeless insights), Dr. Sapphire breaks down the exact list-building strategies she used to attract 250+ leads in only 5 days. From choosing the right lead magnet to leveraging multiple platforms, this episode is a goldmine for business owners who want to start, grow, and monetize their email lists.Ready to finally grow your audience? The Start & Grow Club is for business owners who want to start, grow, and monetize their email list but don’t know how to get started. Simple strategies. Real results.Click on the link here: https://forms.fillout.com/t/kfsUW8gtjSusLISTEN OUT FOR✅ Her journey from Canva design to email marketing✅ Thinking long-term when building your list (leveraging different audience buying journeys)✅ Picking a lead magnet that solves your audience’s real problem✅ The “Exact Strategy She Used” for rapid list building✅ Balancing content marketing vs referrals and how to use both effectivelyHIGHLIGHTS FROM THE EPISODE⏰ 2:11 – What Dr. Sapphire does now in email marketing⏰ 3:52 – Why and how she started building her list⏰ 5:27 – First strategy she used: choosing the right lead magnet⏰ 6:11 – Making your lead magnet irresistible (packaging + format)⏰ 8:05 – Positioning and promoting your lead magnet⏰ 8:38 – How she leveraged Instagram for lead magnet promotion⏰ 9:11 – Front-end promotion (Twitter, WhatsApp) + back-end referral strategy⏰ 12:09 – Promoting your lead magnet via WhatsApp⏰ 12:37 – Extra tips for generating leads with these strategies⏰ 13:22 – Quick recap of all the strategies⏰ 14:49 – About the Start & Grow Club (helping business owners start, grow, and monetize their email lists)⏰ 16:08 – About the Email Marketing Briefcase (for those managing email lists for local & international clients)🚀 Struggling with email list management? The Email Marketing Briefcase is your all-in-one toolkit for running professional campaigns — with templates, strategies, and resources to simplify your workflow. 👇Use this code: %Episode28% and get a discount off The Email Marketing Briefcase here - https://nestuge.com/briefcaseCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.Work With Me: Website-https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online sSupport the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/