Creative Entrepreneur: A Podcast For Business Growth, Strategy and Monetization

Join US LIVE AT CRE8TIVE CON : www.cre8tivecon.com Are you ready to join the 40% of Americans turning their passion into a paycheck? Welcome to the Creative Entrepreneur Podcast. If you’ve ever wondered how to transition from a dreamer to a Creative CEO, this episode is your blueprint. Your hosts, Julie Lokun and Lauren Erickson (the "Homegirls" of business growth), break down the exact framework needed to build a brand that resonates and a business that scales. In today’s market, being "talented" isn't enough. You need a Unique Selling Proposition (USP) and a strategy to monetize your ideas. Whether you are looking for a business mentor near you or trying to master digital marketing for creators, we are diving deep into the "Mediacaster" method of building industry authority. What You’ll Learn: Identifying Your Unique Value Proposition: How to stand out in a saturated digital landscape. Side Hustle to CEO: The step-by-step transition to building a sustainable creative business. Monetization for Creators: Practical ways to turn your art into multiple revenue streams. Brand Messaging: How to craft a story that attracts your "Creative Elite" audience. Free Entrepreneur Resources: How to leverage Score.org for expert business mentorship and local growth. Episode Timestamps 00:00 - Introduction: Why 2026 is the year of the Creative Entrepreneur. 05:30 - Defining your Unique Selling Proposition (USP). 12:15 - The Side Hustle Statistics: Why 40% of the workforce is shifting. 18:45 - How to find a business mentor and use free resources. 25:10 - Monetizing creative passions: From "Audiocasters" to high-ticket offers. 32:00 - Joining the Creative Elite community. Connect & Scale Your Business Official Website: Big Better Brand – Start your journey here. Join the Community: (11) CRE8TIVE CON | Facebook– Free for a limited time! Upcoming Event: Cre8tive Con – Create a buzz for your brand. The Book: Audiocasters: How to Launch, Market, and Monetize Your Podcast. Buy it on Amazon! Free Resource: Get expert business mentorship at Score.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JOIN DOM AND JULIE LIVE AT CRE8TIVE CON IN CHICAGO AND SAVE $50 with code KWIK50 at CHECKOUT! www.cre8tivecon.com Is burnout holding you back from your creative potential? As we kick off 2026, the pressure to "do it all" is at an all-time high. In this episode of The Creative Entrepreneur Podcast, we sit down with Michael Mannix, co-founder of Unparalleled Performance and author of the number one bestselling book, The Five Ls: The Gift of a Balanced Life. Mike brings 30 years of high-level corporate experience—including executive board membership for a global BPO—to help entrepreneurs and leaders find resilience through a science-supported framework. Whether you are a business owner in Chicago or a creative professional working globally, this episode provides the roadmap to stop "chasing the dollar" and start changing your life. In This Episode, We Discuss: The Science of Disconnecting: How an "Attitude of Gratitude" releases oxytocin (the happy hormone) to physically change your brain chemistry. The Oxygen Mask Theory: Why self-love is a selfless act and why you are no good to your business or family until you take care of yourself first. The 5 Ls Framework: A deep dive into Love, Laughter, Labor, Leisure, and Leave. Leaving the Corporate Grind: Mike shares the raw story of walking away from a 22-year career during a global pandemic to pursue his purpose. Legacy & Success: A moving tribute to Mike’s father and how a line of hundreds at a funeral redefined what "success" actually looks like. The 2026 Success List: Why you should ditch New Year’s resolutions for a "Success List" that includes things you need to stop doing. The Five Ls Breakdown: Love: It starts with self-love; without it, all else fails. Laughter: Don’t take yourself too seriously—manage stress through positive thinking. Labor: Finding passion and purpose in your work to stay mentally and physically healthy. Leisure: Recharging your "internal battery" with the same urgency you charge your phone. Leave: The power of walking away from what no longer serves you to embrace positive change. Key Quotes from Mike Mannix: "Your company is going to go on without you. If you put yourself in the hospital because you didn't take time for yourself, the world keeps spinning. Plan your time. You are worth it." "The true measure of success is gauged by the amount of lives that you touch and lead for the better." Resources Mentioned: Book: The Five Ls: The Gift of a Balanced Life (Available on Amazon and Barnes & Noble) Website: UnparalleledPerformance.com – Take the Free Self-Assessment to see which of your Ls are out of balance! Upcoming Event: Catch Jim Kwik at Creative Con this February in Chicago! Connect with Mike Mannix: LinkedIn: Michael Mannix Instagram/TikTok/X: @UnparalleledPerformance Connect with The Creative Entrepreneur: Subscribe & Review: If this episode helped you, please leave us a 5-star review on Apple Podcasts! Creative Fridays: Follow Dom’s lead and schedule your creative deep-work time every Friday. What L are you focusing on this week? Reach out to us on social media and let us know! FOLLOW US on INSTAGRAM @cre8tivecon Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Us In Chicago For The Premeire Business Conference Featuring Jim Kwik, David Meltzer, James Orsini and More!    www.cre8tivecon.com What if the story you’ve lived is the key to your authority, visibility, and next level of business growth? On this episode of The Creative Entrepreneur Podcast, hosted by Julie Lokun, JD, founder of Cre8tive Con, and co-hosted by Dominick Domasky, CEO of Media Champs Publishing and COO of Cre8tive Con, listeners are introduced to Porsche Mysticque Steele, an award-winning book coach, TEDx speaker, and independent publishing expert who works with entrepreneurs in Chicago and across the United States. Porsche Mysticque Steele shares her powerful journey and explains how books saved her life—and later became the foundation of a thriving business helping entrepreneurs, speakers, authors, and executives turn lived experience into authority-building books and paid speaking opportunities. CONNECT WITH PORSCHE MYSTIQUE STEELE HERE:  www.porschesteele.com Julie Lokun guides a deeply human conversation about storytelling as both healing and strategy, while Dominick Domasky adds a publisher’s insight into why books remain one of the most effective credibility tools for business owners and thought leaders in competitive markets like Chicago. #findbobbyflay What You’ll Learn in This Episode: How entrepreneurs use storytelling to build trust and authority Why writing a book positions business owners as industry experts The concept of story architecture and how it shapes books and keynote talks How publishing a book transforms the author during the process How Chicago entrepreneurs get booked on stages and panels Why strategic networking—not transactional pitching—opens doors How to turn pain into profit without exploiting your story This episode reflects the mission behind Cre8tive Con, a Chicago-based entrepreneurship conference designed to help founders, creatives, and business leaders amplify their voice, elevate their ideas, and build powerful relationships. Whether you’re a Chicago entrepreneur, coach, consultant, author, or speaker—or a business owner looking to expand nationally—this episode delivers practical insight, inspiration, and a clear framework for building authority through storytelling. FAQS Where was this episode of The Creative Entrepreneur Podcast recorded? This episode of The Creative Entrepreneur Podcast was recorded by the Chicago-based team behind Cre8tive Con and features national thought leaders discussing entrepreneurship, storytelling, and business authority. Who is the guest on this Chicago-based entrepreneurship podcast episode? The guest on this episode is Porsche Mystique Steele an award-winning book coach and TEDx speaker who works with entrepreneurs in Chicago and across the United States to turn personal stories into books, stages, and authority. What can Chicago entrepreneurs learn from this episode? Chicago entrepreneurs will learn how storytelling, publishing a book, and strategic networking can help build credibility, land speaking opportunities, and grow a personal brand in competitive business markets. How does Cre8tive Con support Chicago entrepreneurs and business owners? Cre8tive Con, based in Chicago, supports entrepreneurs through conferences, podcasts, and media platforms that amplify voices, elevate ideas, and create meaningful connections with industry leaders. Why are books important for Chicago business leaders and speakers? Books help Chicago business leaders establish authority, differentiate themselves in crowded markets, and attract speaking engagements, media opportunities, and high-value clients. What is story architecture and how does it apply to entrepreneurs in Chicago? Story architecture is a strategic approach to shaping personal experiences into compelling narratives that support branding, speaking, and publishing. Chicago entrepreneurs use story architecture to create books and talks that resonate locally and nationally. How can Chicago entrepreneurs get booked on speaking stages? Chicago entrepreneurs can get booked on stages by combining a clear message, a published book, and strong relationships within entrepreneurial communities, conferences, and events like Cre8tive Con. Is The Creative Entrepreneur Podcast relevant beyond Chicago? Yes. While hosted by a Chicago-based team, The Creative Entrepreneur Podcast reaches entrepreneurs, authors, and speakers nationwide and internationally through major podcast platforms. How can business owners connect with Porsche Mysticque Steele after this episode? Business owners can connect with Porsche Mysticque Steele through the links provided in the episode show notes to explore book coaching, publishing strategy, and speaking development services. Who should listen to this episode of The Creative Entrepreneur Podcast? This episode is ideal for entrepreneurs, coaches, consultants, authors, and speakers—especially those in Chicago—who want to turn their story into a credibility-building business asset. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Dom and Julie Live in Chicago! Save $50 TODAY at checkout by using the code KWIK50. www.cre8tivecon.com While Dominick on assignment, Julie is taking the mic and talking all things New Years, burnout and goals. Happy New Year from your favorite entrepreneurs, Dom and Julie As a creative entrepreneur, you are expected to do everything at once: build the business, stay visible, create content, manage relationships, and still have energy left for your life. In this solo episode of The Creative Entrepreneur Podcast, Julie Lokun, JD breaks down why this approach leads to burnout and how intentional goal setting can change everything. Julie shares her personal shift away from traditional New Year’s resolutions and toward a more sustainable model built on clarity, energy protection, and aligned growth. This episode is designed for entrepreneurs, creatives, founders, and thought leaders who want to scale their impact without sacrificing joy, health, or meaning. Intentional Goal Setting for Creative Entrepreneurs Instead of setting dozens of goals, Julie explains why choosing one personal goal and one professional goal creates focus, momentum, and peace. She shares how overachievement often disguises exhaustion and why fewer priorities lead to better results. This episode reframes success for creative entrepreneurs by shifting the focus from productivity to intentionality and alignment. How to Protect Your Energy as a Business Owner Julie dives deep into why protecting physical and emotional energy is essential for long-term entrepreneurial success. She discusses learning to say no without overexplaining, choosing rest before resentment, and breaking the myth that exhaustion equals ambition. Creative entrepreneurs will learn why energy management is one of the most valuable business skills they can develop. Building a Business with Aligned Clients and Collaborators On the professional side, Julie shares why she is choosing to amplify fewer voices more powerfully. She explains how working with aligned clients produces exponential results and why success must always be a shared responsibility. This conversation is especially relevant for service-based entrepreneurs, creatives, coaches, and consultants who want deeper impact rather than wider reach. Essentialism and Going Deeper, Not Wider Julie references the book Essentialism by Greg McKeown as a guiding framework for simplifying decisions and eliminating non-essential work. This approach allows creative entrepreneurs to focus on what truly moves the needle in both business and life. Honoring Your Season of Life Rather than putting pressure on a single day or month, Julie encourages listeners to ask a more important question: What season of life am I in? Growth, she explains, comes from integration, not urgency. This perspective is especially helpful for entrepreneurs navigating transitions, burnout recovery, career pivots, or personal challenges. The Proof of Life Concept Julie introduces the idea of creating a proof of life list to recognize resilience. Whether you faced relationship challenges, business setbacks, health issues, or financial uncertainty, surviving counts and deserves acknowledgment. This practice helps creative entrepreneurs build confidence, self-trust, and emotional resilience. Why Relationships Matter More Than Algorithms Julie shares why some of her most meaningful opportunities came from real conversations rather than content creation. By prioritizing relationships over algorithms, she built deeper connections and more sustainable success. This insight is crucial for entrepreneurs who feel drained by social media but still want meaningful visibility. Planning Joy as a Business Strategy Joy is not optional. Julie explains why planning joy on purpose is essential for creativity, clarity, and longevity in business. When joy is not scheduled, stress takes over. Creative entrepreneurs are encouraged to reconnect with curiosity, play, and experiences that restore energy. Resources Mentioned Essentialism: The Disciplined Pursuit of Less by Greg McKeownJim Kwik’s teachings on beginner’s brain and limitless learningCre8tive Con 2025 in ChicagoLearn more at www.cre8tivecon.com This Episode Is For You If You are a creative entrepreneur feeling overwhelmed or burned outYou want to grow your business without sacrificing your well-beingYou struggle with overcommitting and under-recoveringYou want aligned clients and meaningful workYou are ready to choose clarity, focus, and purpose Final Takeaway You are not behind. You are building something meaningful. Success for creative entrepreneurs is not about doing more. It is about doing what matters with intention, alignment, and energy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Us LIVE in Chicago this February: www.cre8tivecon.com In this episode of The Creative Entrepreneur Podcast, Julie Lokun, JD, founder of Cre8tive Con and The Mediacasters, sits down with entrepreneur, publisher, and storytelling strategist Dominick Domasky to discuss business growth, money mindset, and taking calculated risks as an entrepreneur. This conversation explores how community building, storytelling, income-generating activities, and purpose-driven leadership create sustainable business success. Entrepreneurs and creatives will learn how to balance family, revenue, and modern digital tools like AI, podcasting, and video to build authority, scale their brand, and grow a resilient business in today’s digital economy. Julie Lokun and Dominick Domasky share why community building is essential for entrepreneurs and creatives who want to grow beyond isolation. From Cre8tive Con to trusted business networks, success accelerates when founders surround themselves with doers, movers, shakers, and visionaries who are committed to growth and accountability. Dominick explains why storytelling is one of the most powerful branding tools in modern entrepreneurship. By integrating personal stories into business, entrepreneurs create emotional connection, trust, and memorability that set them apart in crowded markets. The conversation also explores work-life balance for entrepreneurs, emphasizing the importance of maintaining family relationships and personal values while pursuing ambitious professional goals. Julie and Dominick reinforce the idea that true success includes both business achievement and a fulfilling personal life. Listeners will learn the importance of incremental growth and building a strong foundation inch by inch, rather than chasing shortcuts or overnight success. This steady approach allows entrepreneurs to create scalable businesses that withstand market changes. Purpose-driven business is another core theme, with Dominick sharing his mission to spread inspiration, positivity, and meaningful impact through content and publishing. The discussion highlights how purpose and profitability can work together to create sustainable revenue and long-term influence. Julie and Dominick also dive into income-generating activities and why entrepreneurs must stay focused on revenue-producing actions while working toward larger visions. This balanced strategy ensures financial stability while allowing room for innovation and expansion. The episode highlights the importance of networking, partnerships, and relationship building as key drivers of business success. Strategic collaborations and authentic connections open doors to opportunities that cannot be achieved alone. Finally, the conversation addresses the necessity of adapting to modern digital tools, including AI, podcasting, and video content. Entrepreneurs who embrace these platforms position themselves as authorities and stay competitive in today’s digital-first business landscape. WE ARE CRE8TIVESwww.cre8tivecon.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Us Live in Chicago this February! www.cre8tivecon.com What if the most powerful sales lessons did not come from a boardroom, a funnel, or a script but from behind a bar? In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominic Domasky sit down with sales expert and author Neil Rogers for a candid, practical, and deeply human conversation about sales, business, and life. Neil Rogers is the author of Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar, a book that reframes selling through the lens of hospitality, emotional intelligence, and real human connection. Julie describes the book as dog-eared, underlined, and transformational, not just for business owners but for how we navigate relationships, pressure, and communication in everyday life. This episode is a must-listen for small business owners, entrepreneurs, sales professionals, coaches, consultants, and side hustlers who want to grow revenue without sacrificing authenticity. What You Will Learn in This Episode How hospitality principles translate directly into successful salesWhy reading people is more important than reading scriptsHow to build instant rapport without sounding salesyThe power of remembering names and why it builds trust fastHow bartenders master upselling without pressureWhy organization and time management are sales superpowersHow to handle difficult customers with patience and professionalismWhy sales skills are actually life skillsHow humility and kindness create long-term business success From Behind the Bar to the Business World Neil explains that bartenders are some of the best sales professionals in the world because they master first impressions, active listening, emotional regulation, and service under pressure. Behind the bar, you learn quickly that people want to be seen, heard, and respected. The same is true in business. Neil shares stories from decades in hospitality and entrepreneurship that illustrate how showing up on time, being prepared, listening more than talking, and treating everyone like a regular creates trust and loyalty that no sales tactic can replace. As Neil puts it, we are not in the product business, we are in the hospitality business. A Powerful and Personal Conversation This episode goes deeper than sales. Neil opens up about his personal journey as a father to a non-speaking autistic son and discusses the impact of the book Underestimated and the practice of spelling to communicate. It is a powerful reminder that communication, leadership, and sales all begin with empathy and the willingness to truly listen. This conversation reinforces why Bar Tips is not just a sales book but a guide to being a better human in business and in life. Featured Book Bar Tips: Everything I Needed to Know in Sales I Learned Behind the BarBy Neil Rogers Get his book on Amazon: Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar: Rogers, Neil: 9798886548235: Amazon.com: Books This book is ideal for entrepreneurs, small business owners, sales professionals, and anyone who works with people. It delivers practical lessons, real stories, and timeless principles that help you sell with confidence, integrity, and heart. Who This Episode Is For Small business ownersEntrepreneurs and foundersSales professionalsCoaches and consultantsSide hustlersCreative professionals building sustainable businessesAnyone who wants to improve communication, trust, and influence Memorable Quotes from the Episode Never avoid an opportunity to keep your mouth shutBe humble and be kindSales is not about pressure, it is about presence About The Creative Entrepreneur Podcast The Creative Entrepreneur Podcast is hosted by Julie Lokun, JD and Dominic Domasky. The show features conversations with entrepreneurs, authors, speakers, and industry leaders who share real-world strategies for building meaningful, profitable businesses rooted in creativity and connection. Subscribe, Review, and Share If this episode resonated with you, subscribe to The Creative Entrepreneur Podcast, leave a review on Apple Podcasts, and share this episode with a fellow entrepreneur or business owner. Your support helps more creatives and founders discover the show. Learn More and Join the Community Explore more episodes and upcoming events at www.cre8tivecon.com. Remember, everything great in business starts with how you treat people. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JOIN US LIVE AT CRE8TIVE CONIf you believe in real relationships, real conversations, and real business growth, this is where you belong. Cre8tive Con is an in-person and online experience designed for entrepreneurs, creatives, and business owners who want to build visibility, authority, and meaningful connections. Learn more and register at www.cre8tivecon.com. Use code KWIK50 to save 50 dollars. WELCOME TO THE CREATIVE ENTREPRENEUR PODCASTWelcome to the Creative Entrepreneur Podcast with your favorite entrepreneurs, Julie Lokun and Dom Domasky. In this episode, Julie and Dom have a candid, practical conversation about networking that actually works. They explore the difference between online networking and in-person events, why human connection still matters in business, and how entrepreneurs can build relationships without feeling awkward, salesy, or inauthentic. This episode is especially relevant for business owners, founders, creatives, and those who are business-curious and wondering if networking is still worth the effort in today’s digital-first world. WHY NETWORKING STILL MATTERS FOR ENTREPRENEURSJulie and Dom discuss how networking has evolved since COVID and why many entrepreneurs now default to Zoom calls, online groups, and social media communities. While online networking is efficient and powerful, it cannot fully replace the energy, trust, and connection that happen when people meet face to face. Julie shares how much of her business and community were built online, but also opens up about the emotional impact of spending too much time behind a computer. Dom adds that in-person events like breakfast groups, chambers of commerce, and community meetups create opportunities that rarely happen on a screen. The takeaway is clear. Online networking works. In-person networking works. The strongest businesses use both. IN-PERSON NETWORKING VS ONLINE NETWORKINGDom shares his experience attending a local breakfast networking group where business owners meet regularly to collaborate, exchange ideas, and support one another. These smaller, consistent gatherings often lead to deeper relationships than one-off online introductions. Julie reflects on how online communities can grow quickly but can also feel transactional if there is no real relationship underneath. In-person interactions create memory, familiarity, and trust that last far beyond a single meeting. SCORE, CHAMBERS, AND COMMUNITY GROUPSJulie and Dom highlight SCORE as one of the most valuable and underused resources for entrepreneurs in the United States. SCORE offers free mentorship from experienced business professionals who have already navigated the challenges of entrepreneurship. Dom shares a lesson he learned through SCORE that stayed with him. Most business partnerships fail, and hearing that early can help entrepreneurs make smarter, more intentional decisions. They also discuss the value of chambers of commerce, Rotary clubs, Kiwanis, and local community organizations. These groups are often looking for speakers, volunteers, and leaders, making them excellent places to build visibility and credibility. NETWORKING TIPS THAT ACTUALLY WORKJulie is clear about one thing. Do not lead with a pitch. Real networking starts with curiosity and connection, not selling. Asking someone about themselves, making eye contact, and listening creates trust far more effectively than a rehearsed elevator pitch. Dom agrees with being human first while also emphasizing that entrepreneurs should know how to clearly explain what they do when asked. Many structured networking environments require short introductions, so preparation still matters. The balance is knowing your brand without leading with it. HOW TO START CONVERSATIONS NATURALLYJulie explains that one of the easiest ways to approach someone at a networking event is to comment on something happening in the moment. This could be the speaker, the venue, the food, or the shared experience of being there. Dom adds that the best networkers focus more on others than themselves. When you show genuine interest, people remember how you made them feel. THE POWER OF REMEMBERING NAMESJulie emphasizes that remembering people’s names is one of the most powerful and underrated networking skills. Remembering names and making thoughtful introductions builds trust, confidence, and long-term goodwill. WHY CRE8TIVE CON MATTERSJulie and Dom close the episode by sharing why Cre8tive Con is a model for modern networking. It blends in-person connection with media education, podcasting, publishing, branding, AI, and authority building. Cre8tive Con brings together entrepreneurs, authors, speakers, and media professionals who have built real businesses and real brands. Julie shares that the event fuels her energy and vision for the entire year. If you want to grow your business, expand your visibility, and build relationships that matter, Cre8tive Con is designed for you. Visit www.cre8tivecon.com and use code KWIK50 to save 50 dollars. FINAL TAKEAWAYIf you want stronger relationships, better opportunities, and sustainable growth, you have to step out from behind the screen. Online networking is powerful, but real-life connection accelerates trust and impact. If you enjoyed this episode, share it with another entrepreneur, rate and review the Creative Entrepreneur Podcast, and subscribe so you never miss an episode. FREQUENTLY ASKED QUESTIONS What is the best way to network as an entrepreneur?The most effective networking combines online communities with in-person events. Focus on building relationships first rather than selling. Is in-person networking still worth it?Yes. In-person networking builds trust faster, creates stronger connections, and makes you more memorable. What is SCORE and who should use it?SCORE is a free mentorship organization in the United States that connects entrepreneurs with experienced business mentors. Do I need an elevator pitch?You should understand and be able to explain what you do, but avoid leading with a pitch. Let conversations develop naturally. What is Cre8tive Con?Cre8tive Con is a live and online conference for entrepreneurs focused on media, branding, networking, podcasting, publishing, AI, and business growth. Who should attend Cre8tive Con?Entrepreneurs, creatives, founders, speakers, authors, coaches, and business owners who want to grow their visibility, credibility, and connections. Where can I register?You can register at www.cre8tivecon.com and use code KWIK50 to save 50 dollars. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Us Live At Cre8tive Con This February! www.cre8tivecon.com The economy is shifting, budgets are tighter, and entrepreneurs everywhere are asking the same question: Is it even possible to grow right now? In this solo episode of The Creative Entrepreneur Podcast, host Julie Lokun addresses the reality many business owners, creatives, coaches, consultants, podcasters, and service providers are facing. Organic reach is no longer enough, going viral is not a strategy, and luck will not build a sustainable business. Today’s entrepreneurs must learn how to strategically invest in their businesses in order to grow, scale, and monetize in an uncertain economy. Julie breaks down the concept of pay to play marketing and explains why investing in visibility, credibility, and lead generation is now a necessary part of doing business. She shares practical insights on where entrepreneurs should be allocating their marketing dollars and how to avoid emotional spending in favor of intentional, results-driven decisions. This episode covers key areas where investment matters most, including lead generation platforms, digital advertising, and in-person networking. Julie discusses how platforms like Thumbtack can provide quality leads when used strategically, why advertising on platforms such as Facebook, Instagram, LinkedIn, Google, YouTube, and Pinterest can accelerate growth, and why real-life relationships and networking events continue to be powerful drivers of long-term opportunity. Listeners are guided through a business self-audit designed to help identify where current leads are coming from, which marketing efforts are producing real return on investment, and what activities may be draining time and money without results. Julie emphasizes the importance of clarity in branding, messaging, and offers, and encourages entrepreneurs to stop chasing trends and start making informed decisions. The episode also highlights the importance of building a strong email list as a core business asset, optimizing LinkedIn for visibility and credibility, and consistently showcasing testimonials, case studies, and real client wins. Julie shares insights on reinvesting profits back into growth, drawing inspiration from successful creators who prioritize long-term strategy over short-term comfort. If you are an entrepreneur feeling the weight of today’s economy and wondering how to move forward with confidence, this episode offers a high-level masterclass on tightening your marketing strategy, investing wisely, and building momentum even in challenging times. Frequently Asked Questions What does “pay to play” mean in business? Pay to play means intentionally investing money into marketing, visibility, and lead generation instead of relying solely on organic reach, referrals, or luck. It is about using paid platforms and opportunities strategically to grow your business. Is it worth investing in marketing during a tough economy? Yes. Businesses that continue to invest wisely during uncertain economic times often gain market share while competitors pull back. Strategic investment allows you to stay visible, credible, and positioned for long-term growth. Where should small business owners invest first? Small business owners should prioritize lead generation platforms, digital advertising, and relationship-based networking. These areas directly impact visibility, client acquisition, and revenue when used intentionally. Are lead generation platforms actually effective? Lead generation platforms can be effective when used strategically. The key is creating a strong profile, managing your budget carefully, and treating leads as part of a larger client acquisition system rather than a quick fix. Do I really need paid ads to grow my business? While not every business relies solely on paid ads, most entrepreneurs can benefit from allocating part of their budget to advertising. Paid ads allow you to reach targeted audiences faster and more consistently than organic methods alone. Why is an email list more important than social media? An email list is an owned asset that gives you direct access to your audience. Unlike social media platforms, your email list cannot be taken away or limited by algorithm changes and typically converts at a higher rate. Is LinkedIn necessary for entrepreneurs? LinkedIn is one of the most powerful platforms for credibility and discoverability due to its high domain authority. A well-optimized LinkedIn profile often ranks at the top of Google searches and helps establish trust with potential clients. How do I know if my marketing is working? You know your marketing is working when it produces consistent leads, conversations, and revenue. Tracking where leads come from and auditing return on investment helps eliminate guesswork and wasted spending. How much should I be spending on marketing? There is no one-size-fits-all number, but most growing businesses allocate a percentage of their revenue toward marketing. The focus should be on intentional spending tied to clear goals and measurable outcomes. Mentioned in This Episode Lead generation platforms for service-based businessesDigital advertising on Facebook, Instagram, LinkedIn, Google, YouTube, and PinterestEmail list building and audience ownershipLinkedIn optimization and domain authorityIn-person networking and live eventsReinvesting in business growthCreative Icon Awards at Cre8tive Con Connect with Julie Lokun Email: julie@cre8tivecon.comWebsite: www.cre8tivecon.comAwards Nominations: www.cre8tivecon.com/awards Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Jim Kwik LIVE in Chicago, February 20th-22nd at Cre8tive Con! Save $50 with code KWIK50 today at checkout! www.cre8tivecon.com In this second installment of my in-depth interview with brain coach and bestselling author Jim Kwik, we explore the habits, mindset, and tools that have allowed him to transform early struggles with learning into a global impact movement. Jim explains why cognitive flexibility, mental agility, and the ability to learn how to learn are essential skills for entrepreneurs, creators, executives, and anyone navigating a rapidly changing world. Jim discusses the limitations of the traditional education system, the rising debate about whether college is necessary for entrepreneurs, and why most schools focus on what to learn instead of how to learn, how to think, how to focus, and how to remember. With over three decades of teaching accelerated learning, memory improvement, and brain optimization, Jim offers a rare perspective on real-world education and the skills that matter in an AI-driven future. He also shares powerful insights about entrepreneurship, including starting his first business at age 11, overcoming brain injury and bullying, and how introverts can still lead, teach, and speak on global stages. Jim explains the personal growth that comes from responsibility, fatherhood, discipline, and pursuing a mission larger than oneself. This episode provides actionable takeaways on mindset, learning, productivity, purpose, and resilience, while revealing the deeper motivations that continue to drive Jim’s work with millions of students worldwide. Key Topics Covered Why cognitive flexibility is essential for success in business and life The difference between learning information and learning how to think What schools get wrong about memory, focus, and real-world skills Is college necessary for modern entrepreneurs? How AI and online education are transforming how we learn Jim Kwik’s journey from learning struggles to teaching millions How introverts can succeed in entrepreneurship and leadership Burnout, overwhelm, and doing more of what lights you up Turning personal challenges into a purpose-driven mission The importance of community, mentorship, and lifelong learning Notable Quotes from Jim Kwik “School teaches you what to learn, but not how to think.”“Sometimes we feel burned out not because we are doing too much, but because we are doing too little of what makes us come alive.”“Passion is what lights you up. Purpose is how you use that passion to light others up.”“You can feel limited, but you are never limited. You can learn to expand what you believe is possible.” Listen If You Want To Improve your learning speed, memory, and focus Strengthen cognitive flexibility and mental performance Rethink education, college, and skill development in an AI-driven era Get unstuck and build momentum toward your goals Clarify your purpose and create a more meaningful career Understand the mindset behind successful entrepreneurs and creators Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JOIN US LIVE IN CHICAGO THIS FEBRUARY! www.cre8tivecon.com In this episode of The Creative Entrepreneur, hosts Dom Domasky and Julie Lokun interview Admiral Garry Hall, a leader whose experience spans naval aviation, the White House, and decades of service at the highest levels. Admiral Hall shares leadership lessons that apply directly to entrepreneurs navigating growth, challenges, and high-stakes decision-making. The conversation blends leadership strategies, personal storytelling, and surprising moments of humor. Listeners will hear about Admiral Hall’s early life and ambitions, his journey to the United States Naval Academy, his path to becoming a Rear Admiral, and his time advising the President of the United States. The episode also includes lighthearted “presidential superlatives,” insights into call signs, and reflections on humility, character, and purpose. Entrepreneurs will find powerful guidance on leading teams, leading themselves, and establishing clarity and confidence in business and in life. What Entrepreneurs Will Learn in This Episode Understanding True Leadership Admiral Hall explains the difference between management and leadership. Management is doing things right, while leadership is doing the right thing. The strongest leaders know how to do both. Leading Yourself First Success in business begins with personal discipline. Admiral Hall discusses the importance of character, faith, emotional steadiness, and moral clarity. The Value of Mentorship A key moment in his naval career came when he boldly asked to be mentored and treated as someone committed to long-term success. Entrepreneurs are encouraged to do the same. The Importance of Having a Clear Destination Leaders need to know where they are going. Admiral Hall recommends that every business owner write a one to three page document titled “This Is Who We Are,” which serves as a guiding compass for decisions. Learning from Others Entrepreneurs should study great leaders. Reading biographies and learning from the lives of remarkable individuals can provide inspiration and direction, especially for those who feel stuck or surrounded by negative influences. Navigating Challenges Admiral Hall discusses owning mistakes, learning from setbacks, and building resilience. Entrepreneurs will learn how to stay steady during turbulent times. Building High-Performance Teams Drawing from his experience leading 16,000 sailors and 27 ships, Admiral Hall emphasizes morale, readiness, and safety as the foundation of effective leadership. Notable and Lighthearted Moments Julie shares how she received her call sign “Awesome Actual,” and how Admiral Hall uses “awesome” as a title of admiration.Dom and Julie engage the Admiral in playful “presidential superlatives,” debating which presidents had the best hair, the best suits, or would make the best mentor.Admiral Hall recalls moments from his time in the White House and the impact presidents like Ronald Reagan and Dwight Eisenhower had on national morale and American infrastructure. About Admiral Garry Hall Admiral Hall is the author of Navigating Leadership: Making a Pact with Excellence, a leadership guide grounded in decades of experience. He is also the host of the podcast Navigating Life, where he shares insights on character, leadership, service, and purpose. Key Takeaway Admiral Hall emphasizes that leadership begins with self-leadership. When individuals examine their behavior mentally, physically, and morally, they become capable of leading teams and businesses with clarity and integrity. Humility, calmness in chaos, and commitment to excellence distinguish effective leaders from average ones. Listen to Navigating Life: Navigating Life - Podcast - Apple Podcasts Get Navigating Leadership: Navigating Leadership: Making A Pact With Excellence: Hall, Adm Garry E: 9798988302803: Amazon.com: Books Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Julie and Dom at Cre8tive Con 2026 Cre8tive Con returns in 2026 with a powerhouse lineup of creators, entrepreneurs, and global thought leaders. Join Julie Lokun and Dominick Domasky in Chicago for an immersive, transformational experience featuring Jim Kwik, David Meltzer, James Orsini, and more industry innovators.Learn more at www.cre8tivecon.com. Guest: Glenn Rudin, Founder of Always Been Creative Glenn's website: www.alwaysbeencreative.com Connect on Linkedin: Glenn Rudin | LinkedIn IN THIS EPISODE: In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky sit down with renowned branding expert Glenn Rudin, widely known as The Message Master. With over forty years of experience in branding, packaging, communication strategy, and product development, Glenn helps entrepreneurs uncover the clear, compelling language that defines who they are, what they do, and why it matters. Glenn has guided both emerging entrepreneurs and major corporations in finding messages that sell, simplify, and inspire. Today, he brings his expertise to the podcast to help business owners elevate their visibility, sharpen their storytelling, and communicate with confidence. The conversation includes a brand-trivia challenge, valuable insights, and powerful takeaways for any entrepreneur ready to scale. What You Will Learn Why most entrepreneurs struggle to explain what they doGlenn breaks down the common mistakes business owners make when communicating their value, including overcomplication, inconsistency, and leading with irrelevant details. How to create messaging that instantly resonatesLearn the psychology behind simple, memorable, emotion-driven taglines and how to apply the same principles to your own brand. The formula for an effective ten-second messageGlenn demonstrates how entrepreneurs can craft a short, powerful introduction that sparks curiosity and starts meaningful conversations. A modern perspective on elevator pitchesDiscover why overly rehearsed, robotic pitches fall flat and how to deliver a natural, consistent introduction that positions you with authority. Why consistency is the foundation of trustGlenn explains why showing up once and disappearing for months destroys credibility and how posting regularly creates momentum. How to avoid marketing whiplashUnderstand how shifting your messaging daily confuses your audience and weakens your brand. Episode Highlights The Brand Trivia ChallengeJulie tests Glenn on iconic taglines from Nike, Wheaties, GE, KFC, and more. Glenn explains why these taglines have endured for generations and how they connect to customer psychology. Origin of The Message MasterGlenn shares how decades of experience in product development, packaging, messaging, and sales laid the foundation for his work. He also discusses how Clubhouse amplified his visibility and cemented the Message Master brand. Naming the Podcast SegmentJulie and Dom bring Glenn into their debate about what to call their recurring segment. Glenn offers creative options such as "Julie NOS" and "Jules Rules," each tied to Julie’s role as the go-to voice of clarity and insight. AI, virality, and digital disinformationThe trio discuss the rise of AI-generated videos, misinformation, and how today’s viral content can mislead audiences. They share thoughts on media literacy, authenticity, and consumer awareness. Real-world messaging strategyGlenn shares actionable steps business owners can use immediately, including testing your message, focusing on clarity, and speaking intentionally about your business in every setting. Top Takeaways for Entrepreneurs and Small Business Owners Clarity is more important than cleverness. Your introduction must be concise and curiosity-driven. Preparation does not mean sounding robotic. Consistency builds trust, visibility, and conversions. Stay in your lane and post content aligned to your brand. Relatability makes your message stronger than overly fancy language. Know your audience and speak directly to their needs. Quotable Moments “Stop counting other people’s numbers. You be you. That’s who you were meant to be.” – Glenn Rudin“If your message doesn’t spark curiosity in ten seconds, you need to start over.” – Glenn Rudin“Relatable beats fancy every time.” – Julie Lokun“Marketing whiplash happens when audiences never know what version of you they’re seeing.” – Glenn Rudin MORE ABOUT Glenn Rudin Glenn Rudin is a branding and messaging strategist, product development expert, and founder of Always Been Creative. With more than forty years of experience working with global brands and entrepreneurial businesses, Glenn helps clients develop clear, compelling messages that stand out and sell. Connect with Glenn:Website: www.alwaysbeencreative.comLinkedIn: Search for Glenn Rudin Join the Movement at Cre8tive Con Cre8tive Con brings together authors, speakers, entrepreneurs, creators, and innovators for a unique, high-energy conference experience designed to elevate your brand, voice, and business.Learn more or reserve your seat at www.cre8tivecon.com. Rate, Review, and Subscribe If you enjoyed this episode, please rate, review, and subscribe to The Creative Entrepreneur Podcast. Your support helps the show reach more entrepreneurs who are ready to grow, scale, and create with intention. www.cre8tivecon.com Keep creating and keep building your legacy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

️️️️️️️️️JOIN US LIVE AT CRE8TIVE CON IN CHICAGO IN FEBRUARY www.cre8tivecon.com A SPECIAL THANK YOU TO OUR HOMEGIRL LAUREN ERICKSON FOR HOSTING THIS EPISODE OF CREATIVE ENTREPRENEUR PODCAST! PLEASE REACH OUT TO HEAR! SHE IS FAMILY AND HELPED TO GROW THIS PODCAST AND CRE8TIVE CON SINCE DAY ONE!️ Home - Lauren Erickson When should I start marketing my book? You should begin marketing as soon as you start writing your book. Early marketing builds anticipation, visibility, and an engaged audience before launch. Do I need a niche as an author? Yes. Identifying your niche helps you attract the right audience, shape your messaging, and create content that resonates deeply with your ideal readers. How do I build an author platform? Start by creating consistent content, engaging with your audience, and choosing two to three strong communication channels such as a podcast, email list, or social media presence. What matters more—followers or engagement? Engagement is far more important. A small, loyal audience that interacts with your content will have a much greater impact on your book’s success than a large, passive following. What types of marketing should authors use? A combination of long-term organic marketing (content creation, audience building, branding) and short-term campaigns (paid ads, launch promos, media appearances) works best. Why is waiting to market a book a mistake? Waiting until the end creates pressure, limits visibility, and reduces your ability to build relationships with readers. Early marketing provides momentum and long-term reach. What You’ll Learn in This Episode Start Marketing Early Why beginning your marketing efforts as soon as you start writing your book prevents rush, stress, and missed opportunities—and dramatically increases your success. Identify Your Niche and Target Audience How defining your niche and understanding your ideal reader influences your messaging, marketing direction, and the overall purpose of your book. Create Targeted, Meaningful Content How to develop content that speaks directly to your audience’s pain points, interests, questions, and needs using your own personal experiences and insights. Explore Multiple Communication Channels Lauren shares how experimenting with various platforms—podcasts, newsletters, social media, blogs—helps you discover where your audience is most engaged. Engagement Over Follower Count Why engagement, trust, and connection matter more than having thousands of passive followers. Build a Personal Brand with Purpose How aligning your brand with your mission, vision, and values creates connection, credibility, and long-term reader loyalty. Long-Term vs. Short-Term Marketing Strategies Insight into balancing organic, long-term content creation with short-term promotional campaigns to maximize your reach and book sales. Why This Episode Matters Many authors wait too long to market their books, leaving them scrambling when launch time arrives. Lauren explains how early, intentional marketing empowers writers to build momentum, establish anticipation, and create a community ready to support and promote their work the moment it's released. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MEET US LIVE IN FEBRUARY AT CRE8TIVE CON: www.cre8tivecon.com This week, the Creative Entrepreneur Pod welcomes a fresh voice! Emily Aborn, host of Small Business Casual and seasoned small business copywriter, takes the mic for Julie and Dom in a value-packed solo episode designed to help creative entrepreneurs simplify their decision-making process. What’s Inside: Meet Emily! Emily Aborn introduces herself and shares her passion for helping entrepreneurs cut the noise, get focused, and enjoy a thriving business. The Entrepreneurial Roller Coaster Feeling overwhelmed by shiny new ideas, opportunities, and endless “shoulds” in business and creativity? You’re not alone! Emily Aborn opens up about her own journey—from chasing every idea to learning the power of discernment. The Four Questions That Will Change Your YESes (and NOs!) Before saying yes (or no) to that next project, platform, collaboration, or opportunity, Emily Aborn shares her four-question framework: Do I want this?(Not just the task, but the outcome!) Do I have time for this?The hidden costs you didn’t think about. Can I do this now?Skills, resources, and sometimes, a permission slip. Will I do this?The ultimate gut-check for follow-through. Practical Takeaways How to pause before progressing, say yes from a place of authenticity, and give yourself permission to rest, regroup, and make space for what truly matters. Actions for Listeners After listening, take one step toward the project, idea, or decision that gets an authentic YES across the board! Connect with Emily: If this episode resonates, binge her show, Small Business Casual, or connect at the links in the show notes. Thank you Julie and Dom: A big thanks to Julie and Dom for the collaboration, and for letting Emily Aborn share her insights with the Creative Entrepreneur Pod audience. Listeners, your big ideas are important! Simplify, get cozy, and make every yes count. About Emily Aborn: www.emilyaborn.com Emily Aborn can all but promise she'll help you make your marketing more fun and bring a sense of ease to your visibility efforts! She's a Small Business Copywriter, Speaker, and Content Marketing Consultant. Over the last decade, she's written it all (from hypnosis to home-bulding), and has over a decade of business ownership experience. She's collaborated with 1,000's of individuals in their marketing and written for 115+ industries. For fun, she enjoys reading, exploring nature, nerding out on word games, and spending time with her husband and family. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MEET US LIVE IN CHICAGO FEBRUARY 20-22nd@ CRE8TIVE CON- www.cre8tivecon.com In this powerful, heart-centered episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dom Domasky sit down withAlexa Bigwarfe the inspiring—founder of the Women in Publishing Summit and the creative voice behind her rom-com pen name, Lexi Haddock. Alexa reveals how she transformed grief into purpose and built a thriving publishing empire that empowers writers—especially women—to share their stories with professionalism and profit. From her early blogging days to building Write | Publish | Sell, Alexa opens up about the power of storytelling, healing through writing, and how every entrepreneur can leverage a book as a credibility-building tool. What You’ll Learn How to turn writing into a healing practice and sustainable business Why professional editing, cover design, and formatting are non-negotiable The real cost of self-publishing or hybrid publishing in 2025-26 How to spot predatory publishing contracts and scams Why every entrepreneur needs a book as part of their business strategy The mindset shift from “writer” to “author-preneur” How Alexa balances her serious publishing work with her rom-com alter ego, Lexi Haddock Key Takeaways Writing is healing—and strategic. Alexa’s journey from grief blogging to publishing showed how words can heal the writer and inspire readers. Professionalism sells. Editing, design, and formatting matter. Even Stephen King has an editor. Know your numbers. A realistic publishing investment ranges from $5K–$15K for professional results. Protect yourself. Always vet publishers, ask questions, and read contracts carefully. Books build business. Your book is a lead magnet, credibility builder, and gateway to speaking and coaching opportunities. Perfection isn’t required—progress is. “Done is better than never published.” Community accelerates success. Surround yourself with mentors and other authors through resources like the Women in Publishing Summit. Episode Chapters & Timestamps00:00 – Julie & Dom introduce Alexa Bigwarfe and her incredible influence in the publishing world03:15 – Alexa shares her accidental journey from Homeland Security to writing and blogging after loss09:50 – How grief fueled her first book Sunshine After the Storm and led to a passion for publishing13:45 – The creation of Write | Publish | Sell and her mission to help others publish professionally18:20 – The thrill of book launch day and why it never gets old22:00 – Red flags in publishing: avoiding scams and overpriced services28:10 – Cost breakdowns for self, hybrid, and traditional publishing options34:45 – Advice for first-time authors and bootstrappers publishing on a budget40:00 – Why entrepreneurs and business owners must write a book46:25 – How a book can generate consulting and speaking revenue51:10 – Alexa’s alter ego Lexi Haddock: writing rom-coms for joy and creativity55:30 – Favorite romantic comedies from Alexa, Julie, and Dom59:00 – Where to find Alexa online and how to join her author community1:01:45 – Final reflections on storytelling, credibility, and community Power Quotes “Books are more than just stories or business cards—they are vehicles for change, empowerment, and lasting impact.” — Alexa Bigwarfe“You only get one chance to make a first impression. Make your book professional.” — Alexa Bigwarfe“Done is better than never published.” — Alexa Bigwarfe Where to Find Alexa Bigwarfe Website: alexabigwarfe.com Women in Publishing Summit: womeninpublishingsummit.com Write | Publish | Sell: writepublishsell.com Instagram: @alexabigwarfe | @writepublishsell Perfect For Entrepreneurs, coaches, and speakers who want to use a book to build credibility First-time authors navigating the publishing world Writers seeking ethical, transparent publishing guidance Fans of empowering, heart-driven creative business stories LEARN MORE!If you’re ready to bring your story to life, start by downloading Alexa’s publishing checklist from Write | Publish | Sell. Join the Women in Publishing Summit to connect with mentors and peers, and visit cre8tivecon.com to attend the next Cre8tive Con live event. Subscribe to The Creative Entrepreneur Podcast and leave a review—because your story deserves to be heard. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Learn How to Overcome Writer’s Block and Create Content That Converts with Julie Lokun, JD and Dom Domasky. This show is where visionary entrepreneurs, authors, and creators learn how to elevate their brands, master storytelling, and build businesses that inspire. In this episode, Julie and Dom sit down with Emily Aborn, a professional copywriter, content strategist, and host of the Small Business Casual podcast. Known as The Content Whisperer, Emily helps entrepreneurs turn uncertainty and creative paralysis into clear, powerful messaging that drives results. If you’ve ever stared at a blinking cursor with no idea where to begin, you’re not alone. Emily dives into why writer’s block happens, how to overcome it, and how entrepreneurs can create content that not only connects emotionally but also converts readers into loyal customers. Emily, Julie, and Dom share a deep and practical conversation about visibility, connection, and authentic communication. They explore how to build your brand voice, how to write with purpose, and why you don’t need to depend solely on social media to grow your business. Key Insights You’ll Learn in This Episode: How to overcome writer’s block and find clarity when you’re creatively stuck. Why understanding your ideal audience transforms your content and conversions. How to write in a conversational, human tone that connects with readers and listeners. Why visibility doesn’t come from posting more, but from creating relationships that matter. How collaboration and real-world networking amplify your message and credibility. Strategies for creating consistent, searchable content that builds your authority online. The difference between writing content for algorithms versus writing content for humans. Emily Aborn’s Approach to Authentic Content Creation Emily believes every business has a unique voice—and that voice can be used to connect, inspire, and sell. She discusses her process for identifying a brand’s message, asking the right questions, and transforming ideas into compelling copy. Emily explains that true visibility begins when entrepreneurs understand their audience’s needs and write through their perspective, rather than focusing solely on their own story. Her insights are particularly valuable for small business owners, podcasters, and creatives who want to stop spinning their wheels and start publishing content that actually moves people to action. Beyond Social Media: Real Visibility and Collaboration Julie and Dom share their belief that entrepreneurs are relying too heavily on social media as their main visibility strategy. Emily reinforces this by explaining how relationships, collaborations, and in-person connections can grow your brand faster and more sustainably. She also shares how collaboration has been a cornerstone of her business success, from co-creating with web designers to appearing on podcasts. By combining visibility strategies—SEO, in-person networking, content partnerships, and podcasts—entrepreneurs can achieve growth that’s both authentic and measurable. Connect with Emily Aborn Discover more about Emily’s work at www.emilyaborn.com. Her website is filled with resources for small business owners, copywriting tips, and ways to work with her one-on-one. You can also listen to her show, Small Business Casual, on your favorite podcast platform to hear her weekly insights into entrepreneurship, storytelling, and marketing. About the Hosts Julie Lokun, JD is a communications and media strategist, founder of The Mediacasters and Cre8tive Con. She helps entrepreneurs, authors, and thought leaders grow their visibility through brand strategy, podcasting, and public relations. Dom Domasky is an author, speaker, and founder of Motivation Champs, a company dedicated to spreading positivity and inspiration through books, speaking, and media. Together, Julie and Dom bring honest, real-world conversations to The Creative Entrepreneur Podcast, helping listeners understand the balance between creativity, communication, and connection. Meet Us Live at Cre8tive Con Join Julie, Dom, and other global creators February 21–23, 2025, at the Intercontinental Hotel in Chicago for Cre8tive Con, the premier conference for entrepreneurs, podcasters, and content creators. Use code VIP50 at checkout to save 50% on your ticket today at www.cre8tivecon.com. This live event is an opportunity to connect with visionaries, learn from industry leaders, and gain the tools to elevate your creative and entrepreneurial journey. Support the Show If this episode inspired you, share it with another entrepreneur who needs to hear it. Subscribe, rate, and review The Creative Entrepreneur Podcast so more creators can discover strategies to grow their business, master storytelling, and thrive in today’s fast-changing world. Frequently Asked Questions (FAQs) Q1: What is writer’s block and how can entrepreneurs overcome it?Writer’s block is the mental pause where creativity and clarity vanish. Emily Aborn explains that overcoming it starts with asking questions—about your audience, your message, and your goals. By identifying who you’re speaking to and what they need, you can move from paralysis to productivity. Q2: How can entrepreneurs create content that actually converts?Conversion happens when your content speaks directly to your audience’s challenges. Emily shares that understanding your ideal client and writing from their perspective makes your message far more effective than focusing solely on your achievements or story. Q3: Do I need to post daily on social media to build my business?No. Consistency matters more than frequency. Emily, Julie, and Dom discuss how entrepreneurs can gain visibility through collaborations, SEO-optimized blogs, podcasts, and real-life networking—strategies that create lasting credibility and trust. Q4: What is the key to keeping audiences engaged in your content?Engagement comes from relevance and connection. Emily teaches that when content reflects your audience’s values and emotions, they pay attention. The goal is not to impress but to connect. Q5: How can collaboration help grow my brand visibility?Collaborations expand your reach exponentially. By sharing audiences and creating joint content, you build relationships that multiply exposure, build credibility, and bring new opportunities organically. Q6: Where can I learn more from Emily Aborn?Visit www.emilyaborn.com for resources, services, and her latest podcast episodes. Q7: Where can I connect with the hosts?Connect with Julie Lokun, JD for communications and media strategy, and Dom Domasky for motivational speaking, publishing, and positive content creation. Q8: How can I meet Julie and Dom in person?Attend Cre8tive Con, February 21–22, 2026, in Chicago. Save 50% today with code VIP50 at www.cre8tivecon.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this debut episode of The Creative Entrepreneur Podcast, host Julie Lokun sits down with Jim Kwik—the world-famous brain coach, memory expert, and New York Times bestselling author of Limitless. Known as the “boy with the broken brain” who became a mentor to icons like Oprah Winfrey, Elon Musk, and Bill Gates, Jim Kwik reveals how to learn faster, remember more, and rewire your brain for success in the modern business world. Jim shares practical strategies from his Limitless Expanded Edition, explaining how belief drives behavior, how to use AI as a tool—not a crutch—and how entrepreneurs can cultivate cognitive flexibility, focus, and creativity to thrive in an AI-driven economy. What You’ll Learn Jim Kwik’s proven brain-training techniques to help you learn faster and remember more. The neuroscience of rewiring your brain for success and breaking limiting beliefs. How belief drives behavior—and how entrepreneurs can change their self-talk to change outcomes. Why cognitive flexibility is the most important entrepreneurial skill in the age of AI. How to use AI intelligently to enhance creativity, focus, and innovation. Why curiosity beats certainty, and how staying curious keeps your business evolving. Jim Kwik’s philosophy of being a thermostat, not a thermometer—and how leaders set the tone for success. Key Takeaways All behavior is belief-driven. Reprogram your mental operating system for growth and success. Your brain is your greatest business asset. Strengthen it daily to improve focus, creativity, and decision-making. AI + HI (Human Intelligence) creates limitless potential when used intentionally. Curiosity is greater than certainty. Keep learning, adapting, and innovating to remain unstoppable. Why This Episode MattersIf you’re a founder, creative professional, or entrepreneur looking to elevate your mindset and master your brain, Jim Kwik’s insights are a game-changer. Learn how to leverage AI, expand your learning capacity, and develop cognitive flexibility to lead with purpose, clarity, and innovation. Julie Lokun and Jim Kwik explore how today’s leaders can stay relevant by combining cutting-edge neuroscience, AI literacy, and an entrepreneurial mindset—a conversation that’s shaping the future of business news and innovation. Connect & ResourcesListen and subscribe: The Creative Entrepreneur Podcast on Apple Podcasts, Spotify, and Google Podcasts.Read Limitless by Jim Kwik: limitlessbook.comExplore Jim’s programs: jimkwik.comMeet Jim Kwik live at Cre8tive Con 2025 in Chicago: cre8tivecon.comLearn more about Julie Lokun:www.julielokunconsulting.com Learn more about Dom Domasky: www.motivationchamps.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

️GET YOUR TICKETS NOW FOR CRE8TIVE CON in CHICAGO FEBRUARY 20-22!  USE THE CODE KWIK50 and SAVE $50 TODAY!️ www.cre8tivecon.com Julie Lokun joins Favour Obasi-Ike on We Don’t Play Podcast for an energetic deep dive into branding that sticks, SEO that scales, marketing that converts, and networking that actually works. From “fortune is in the follow-up” to IRL connection strategies for introverts and extroverts, this convo is a masterclass in building trust and momentum—without losing your humanity. ABOUT: Julie guest-stars on We Don’t Play Podcast with her friend and branding powerhouse, Favour Obasi-Ike. Together they unpack: • What an authentic brand looks like in 2025• The real role of SEO in discoverability (and how to spot black-hat traps)• Marketing through relationships, not hype• Networking rules that actually move deals forward (especially the art of the follow-up)• Why IRL moments beat “online only” every time• How introverts, extroverts, and ambiverts can all thrive at events• Due diligence and protecting your reputation Key Takeaways: • “Fortune is in the follow-up.” Showing up is step one; systematic follow-up is where results live.• Lead with service. Be more interested than interesting—connect people to people.• Brand = how you’re remembered. Consistency builds trust.• IRL > everything. Let online amplify, not replace.• Energy matters. Pace yourself and find a networking “sherpa.”• Protect your business. Real entities, clean invoicing, transparent deliverables.• Core rule: Be a good human. Quotables: • “Be a good human. That’s the brand strategy most people skip.”• “Don’t mistake my sweetness for weakness.”• “If you didn’t make a connection, they won’t follow up.” Practical Playbook: • Before events: clarify your vision; prep 3 generous intros you can make for others.• During events: listen 70% / talk 30%; capture context.• After events (48-hour rule): personalized follow-up → calendar → micro-win (share a resource or make an intro).• SEO sanity check: own your domain & DNS, get Search Console access, avoid shortcuts. Shout-outs & Links: • Host: Favour Obasi-Ike — We Don’t Play Podcast (https://wedontplaypodcast.com/)• Creative community: Cre8tive Con — https://www.cre8tivecon.co • Julie’s bestie & collaborator: Dominick Domasky www.motivationchamps.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join JIM KWIK LIVE at Cre8tive Con 2026 in CHICAGO The Premier Business Conference For Entrepreneurs! Learn More Here!-- Entrepreneur, investor, and podcaster Rick Jordan joins host Julie Lokun on the Creative Entrepreneur Podcast for a raw, energizing masterclass on mindset, money as energy, and what it really means to be “all in.” Rick shares how he leapt from Geek Squad in Chicago to building a public company, why generosity multiplies opportunities, and how to model ambition (and honesty) for your kids—without losing your soul or your marriage. You’ll hear candid stories about health scares, haters close to home, and the exact moment Rick stopped playing small. If you’ve ever said, “I don’t have the money/support/time,” this episode is your loving call-out—and your blueprint. You’ll learn: Rick’s “All In” rule: give 100% of what you’ve got today—even if that’s only 40% The shift from complacency to momentum (and how to spot your rest cycles) Money as energy: why generosity attracts 100x returns (and how to receive) Parenting while building: proximity, car-ride conversations, and modeling courage Handling the dark side of success—trolls, shifting relationships, and growth gaps Turning faith into practical resilience (without guilt around wealth) Timestamps (Chapters) 00:00 Intro—why “no excuses” isn’t mean, it’s love 03:10 Geek Squad → Bears players’ PCs → Big ambition 07:45 From tech to ministry to music: the multi-hyphen mindset 12:30 Health wake-up call & redefining “rest” vs. complacency 16:05 Money = energy: generosity, abundance, and receiving 21:25 Modeling success for your kids (proximity + presence) 27:40 Dark side of growth: first haters aren’t anonymous 33:50 Marriage, pace of growth, and staying aligned 38:10 Practical spirituality for entrepreneurs 42:15 The “All In” definition that changes everything 45:50 Final takeaway: do the hard thing that’s the right thing Pull Quotes (great for social & show notes skimmers) “If you’ve got 40% today and give all 40%, you’re all in.” “The first haters are not anonymous.” “Money is energy—the more you have, the more good you can do.” “Your kids are watching you. Model what courage looks like.” Guest Rick Jordan—entrepreneur, investor, public-company CEO, host of ALL IN with Rick Jordan. HostJulie Lokun, JD—Co-Founder of Cre8tive Con, media strategist, and host of the Creative Entrepreneur Podcast. Resources & Mentions ALL IN with Rick Jordan (Podcast) David Meltzer (reference) AMDA audition story (modeling courage for kids) Connect with US Instagram | LinkedIn | Cre8tive Con info www.cre8tivecon.com Work with JulieSpeaking, podcast strategy, brand positioning, and media coaching. Inquiries: julie@themediacasters.com What is The Creative Entrepreneur Podcast? The Creative Entrepreneur Podcast spotlights trailblazers who merge creativity with business. Hosted by Julie Lokun, JD and Dominick Domasky, each episode delivers actionable strategies, mindset shifts, and authentic stories that help entrepreneurs build purpose-driven brands. Who are the hosts? Julie Lokun, JD — Founder of Cre8tive Con, media strategist, podcast producer, and advocate for amplifying creative voices. Dominick Domasky — CEO of Motivational Champs, author, publisher, and storytelling expert who empowers entrepreneurs to share their message with the world. What topics does the show cover? Entrepreneurship • Branding • Media Strategy • Storytelling • Podcasting • Leadership • Personal Development Where can I listen? Available on Apple Podcasts, Spotify, Google Podcasts, and at cre8tivecon.com. Can I be a guest on the show? Yes! If you’re an innovator, creator, or thought leader with a story that inspires, pitch your topic through the contact form at cre8tivecon.com. Pitch Chris Cushing at chris@cre8tivecon.com How can I support the podcast? Subscribe, leave a 5-star review, and share your favorite episode. Follow Julie Lokun and Dominick Domasky for updates, live events, and behind-the-scenes insights. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun, JD, and Dom Domasky break down the truth about short-form video marketing for entrepreneurs. From TikTok and Instagram Reels to YouTube Shorts and Facebook Stories, they explore how these short videos are shaping today’s digital landscape—and how business owners can use them to grow visibility, engagement, and revenue. JULIE VS. DOM Julie confesses her love for scrolling short-form content and finding recipes online, while admitting that podcasting delivers a stronger ROI for her business. Dominick argues that video remains the most powerful digital touchpoint—a modern version of the sales call—that connects creators to audiences in seconds. Together, they deliver a sharp, entertaining, and educational debate on what works, what doesn’t, and how to use short-form content effectively. The conversation goes beyond strategy into the realities of entrepreneurship, content creation, and media habits. Julie shares her late-night obsession with true crime series like Monsters by Ryan Murphy, while Dom talks caffeine, captions, and why consistency always wins. Both agree that attention spans are short, and success lies in creating fast, focused, and authentic video content that connects. Key Topics Covered: The power and pitfalls of short-form video for entrepreneurs Why consistency is the secret to growth across all platforms How to turn short videos into real business opportunities The importance of captions, lighting, and format for engagement Why creators need to focus on what works and double down on it The balance between video, podcasting, and personal branding Why You Should Listen: This episode gives entrepreneurs, content creators, and small business owners actionable insights into how to use short-form video strategically—without wasting time or money. Learn how to stand out in a crowded digital world, communicate your message clearly, and connect with your audience in 90 seconds or less. About the Hosts: Julie Lokun, JD, is a communications strategist, podcast host, and founder of The Mediacasters and Cre8tive Con, helping entrepreneurs amplify their voices. Dominick Domasky is a publisher, speaker, and the founder of Motivation Champs, known for empowering authors and creators to share their stories with the world. JOIN US LIVE in FEBRUARY IN CHICAGO AT CRE8TIVE CON: GET YOUR TICKETS HERE: www.cre8tivecon.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Should entrepreneurs go to college or skip it to chase their dreams? In this powerful episode of The Creative Entrepreneur Podcast, hosts Julie Lokun, JD and Dominick Domasky debate one of the hottest questions in the entrepreneurial world: Is college worth it for entrepreneurs? Drawing inspiration from Julie’s viral blog post “Should I Go to College? Debt, Entrepreneurship & The Voices Who Challenged the Norm”, this episode breaks down the real ROI of higher education in today’s economy. With over $1.7 trillion in U.S. student loan debt crushing graduates, is the traditional path outdated for creative thinkers, business builders, and start-up founders? Julie and Dominick weigh both sides of the argument — from Gary Vaynerchuk’s belief that college is a waste of money, to the undeniable truth that some careers (law, medicine, engineering) still require a degree. This honest conversation challenges listeners to rethink success, risk, and the education system. 🔥 Topics Covered in This Episode: Why student loan debt may be the biggest barrier to entrepreneurship. Gary Vaynerchuk’s controversial stance on college and credentials. The rise of alternative education: bootcamps, apprenticeships, and self-learning. When college is essential vs. when it’s just a costly tradition. How entrepreneurs can build a career through branding, content creation, and freelancing. The role of risk tolerance, identity, and self-awareness in shaping your path.   💡 Key Takeaways Debt limits freedom: Student loans can crush entrepreneurial risk-taking. Credentials don’t equal success: Your degree won’t guarantee your dream job. Not a one-size-fits-all answer: College is vital for some careers, but optional for entrepreneurs. Self-education is powerful: In 2025, knowledge is everywhere — from podcasts to YouTube to mentorships. Entrepreneurship thrives on execution: It’s not about what you studied, but what you do. 📖 Resources Mentioned Julie’s blog: Should I Go to College? Debt, Entrepreneurship & The Voices Who Challenged the Norm Gary Vaynerchuk on why college is a bad investment Alternative education pathways (coding bootcamps, mentorship programs, online courses)     🎙️ Unlock Your Creative Potential with The Creative Entrepreneur Podcast   JOIN US LIVE FOR THE ICONIC BUSINESS CONFERENCE IN FEBRUARY: www.cre8tivecon.com   Are you a visionary, dreamer, or changemaker ready to ignite your brand, scale your business, and turn passion into profit? 🔥 Subscribe now to The Creative Entrepreneur Podcast — the go-to podcast for creative entrepreneurs, business coaches, startup founders, and innovative thought leaders who are ready to break barriers and dominate their industries. 🌟 Hosted by Julie Lokun, founder of Cre8tive Con, this top-rated show delivers expert interviews, marketing strategies, branding tips, and real stories that inspire bold action and next-level success. ✅ Don't miss your chance to: Learn from top entrepreneurs and influencers Get actionable advice to grow your audience and impact Stay ahead with the latest podcasting, PR, and personal branding trends 🎧 New episodes every week! 📲 Hit Subscribe on Apple Podcasts, Spotify, or wherever you listen. 🚀 Visit www.cre8tivecon.com to level up your creative journey today!     Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.