Business of Vintage Podcast

What does it take to sell 1k+ pieces a month on Whatnot? Steph Eche, entrepreneur, vintage reseller, live selling expert, and founder of Costura, shares how she turned a resale side hustle into a thriving live selling business generating over $300k in annual sales. In this episode, Steph and Sloane break down how live selling on Whatnot has transformed her business. It's been a journey: from sourcing inventory at the Goodwill bins to securing large-scale vintage and Y2K wholesale buys, building a loyal community of repeat buyers, and shipping more than 1,000 pieces every month. They discuss how to find your niche by paying attention to customer responses, why consistent on-camera authenticity drives sales, how to build systems that support high-volume selling, and why taking calculated risks unlocks new opportunities for growth. Whether you're considering live selling on Whatnot for the first time or are seasoned on the platform, this episode offers practical lessons on growing your business through experimentation, connection, and a willingness to take risks. Today's Guest: Steph Eche (@houseofcostura) Entrepreneur, Vintage Reseller & Founder of Costura Shop Costura on Whatnot: https://www.whatnot.com/user/costura?referringSource=autocomplete Hosted by: Sloane Middleton Mann (@business.of.vintage) Founder of Business of Vintage Learn more: businessofvintage.com

Kaahreena Ochoco, entrepreneur, reseller, community builder, and founder of Vibe Consignment, shares how she built a thriving consignment business from her experience as an online reseller and turned it into a 2,500-square-foot storefront in The Dalles, Oregon. In this episode, Kaahreena and Sloane break down how consignment can help vintage sellers grow their inventory without the upfront cost of buying it, why strong systems and clear expectations are essential when you're managing other people's property, and how Kaahreena has adapted her business across more than a decade of changes in resale. They discuss the software and systems that keep consignors organized, the importance of building trust with consignors, how to use customer conversations to create better social media content, and why staying flexible has been central to Kaahreena's growth. Whether you're considering starting a consignment business, trying to grow an existing vintage shop, looking for ways to organize your inventory and payouts, or struggling to connect with customers on social media, this episode offers practical lessons on building a sustainable, community-focused resale business. Today's Guest: Kaahreena Ochoco (@vibeconsignment) Entrepreneur, Reseller, Community Builder & Founder of Vibe Consignment Hosted by: Sloane Middleton Mann (@business.of.vintage) Founder of Business of Vintage Learn more: businessofvintage.com

Clothing swaps are creating a new way to participate in the circular fashion economy. Vanessa Sanchez, co-founder of Bonnee, a clothing swap app, shares how technology, community, and sustainability can help people get more value from the clothes already in their closets—and what vintage sellers can learn from the model. In this episode, Vanessa and Sloane explore the rise of online clothing swaps, why human curation builds trust in secondhand marketplaces, how vintage sellers can use swapping to move slow-moving inventory, and why community is becoming increasingly important in the resale industry. They also discuss founder storytelling, social media marketing, sourcing through customer demand, and the challenges of building a fashion-tech company in the circular fashion space. Whether you're a vintage seller looking for new ways to move inventory, interested in sustainable fashion and resale, or curious about how technology could reshape the secondhand market, this episode offers practical ideas for building a stronger, more connected vintage business. Today's Guest: Vanessa Sanchez (@SwapBonnee) Co-Founder of Bonnee, Entrepreneur & Sustainability Advocate Hosted by: Sloane Middleton Mann (@business.of.vintage) Founder of Business of Vintage Learn more: businessofvintage.com Learn more about Bonnee: bonnee.co

Emily Stochl, resale fashion journalist, creator of Pre-Loved Podcast, and vintage industry expert, shares how vintage sellers can use press, influencers, creators, and affiliate partnerships to grow their visibility, build credibility, and reach new customers beyond social media. In this episode, Emily and Sloane break down why external channels like local press and niche creators can be so powerful for vintage businesses. They discuss the long-term value of earned media, how a single press mention can build credibility with customers, journalists, lenders, grant organizations, and community partners, and why getting featured in the right publication can continue driving discovery long after the original story is published. Whether you're trying to get your first press mention, expand beyond Instagram, attract new customers, or build your vintage shop into a recognized community business, this episode offers practical strategies for turning your story into visibility. Today's Guest: Emily Stochl (@emilymstochl) Resale Fashion Journalist, Creator of Pre-Loved & Vintage Industry Expert Hosted by: Sloane Middleton Mann (@business.of.vintage) Founder of Business of Vintage Learn more: businessofvintage.com Book Business of Vintage's PR Services for Vintage Sellers: businessofvintage.com/pr-services

Kido The One, vintage entrepreneur, curator, content creator, and educator, joins the podcast to share how a curiosity for thrift shopping in Australia grew into a multi-layered vintage business built around sourcing, wholesale, eBay, live selling, and community. What started with selling a few thrifted pieces from local “op shops” has evolved into a business that moves thousands of vintage items, supplies sellers around the world, and helps shape conversations around modern vintage entrepreneurship. Through years of experimentation, building relationships, and understanding the resale market, Kido has created a unique approach to vintage that goes beyond finding great pieces—it’s about building systems, adapting to change, and creating a business designed to last. In this episode, Kido shares how he transitioned from individual sales into wholesale, why vintage sellers need to understand their numbers and build strong operational foundations, and how relationships—not just inventory—create long-term success. He also discusses the role of social media in building a personal brand, the power of putting yourself out there, how live selling is changing the future of vintage commerce, and why testing new ideas while staying focused on what already works is the key to sustainable growth. Today's Guest: Kido The One (@kidotheone) Vintage Entrepreneur, Curator, Content Creator & Educator Hosted by: Sloane Middleton Mann (@business.of.vintage) Founder of Business of Vintage Learn more: businessofvintage.com