Raising the Brand

Nick Moran is the Founder & GP of New Stack Ventures and the voice behind The Full Ratchet - the first venture capital podcast, launched in 2014 and now past 1,000 episodes with over 100,000 subscribers.In this episode of Raising the Brand, Nick sits down with Matt to unpack how podcasting, long before “content” was a VC strategy, became a durable advantage in building a venture firm. We explore how media can drive trust, deal flow, and brand differentiation, why non-consensus thinking matters in venture, and what it really takes to play the long game.This conversation is especially relevant for:• Emerging and established GPs building a firm brand• IR and marketing leaders in the private marketsTopics we cover:• Why Nick launched the first VC podcast• How media became a venture moat, not a marketing channel• Building trust with LPs before the first meeting• Non-consensus investing and founder archetypes• Brand clarity, systems, and long-term compounding• Why most people underestimate how long “the long game” really is🎙 Raising the Brand features conversations with leading brand builders and capital raisers across the private markets

Raising the Brand with Sophie Buonassisi, SVP of Marketing at GTMfund. Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.Today, we’re joined by Sophie Buonassisi. Sophie is the SVP of Marketing at media company GTMnow and its venture firm, GTMfund. She oversees all aspects of media, marketing, and community engagement. Sophie leads the GTMnow editorial team, producing content exploring the behind the scenes on the go-to-market strategies responsible for companies’ growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind the strategies and companies.

Welcome back to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets.In this edition, we’re joined by Kathryn Pothier.About Kathryn:Kathryn, Partner at Epiris, joined the firm in 2023 and leads their investor relations and fund-raising activities.Before joining Epiris, Kathryn spent ten years in business development and investor relations roles in the hedge fund and private equity markets, most recently at Trive Capital in Dallas, Texas.Kathryn holds degrees in International Relations from the University of Cambridge and Music from Vanderbilt University. When she's not at work, she enjoys spending time with her family and playing Chopin ballades on the piano.

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.Today, we’re joined by Henry Yan, Principal at Whistler Capital Partners, where he leads the firm’s Capital Solutions function, overseeing capital formation and partnerships.Henry’s career spans the full spectrum of capital formation: from advisory roles at Campbell Lutyens and Probitas Partners, to leading investor relations and co-investments at CBC Group, Asia’s largest healthcare-dedicated private equity firm. .

In this episode we’re joined by Yasmine Lacaillade, Founder & Managing Partner at Sinefine. Prior to founding Sinefine, Yasmine was the Chief Operating Officer at Drive Capital, launched by two Sequoia partners in 2013. She helped build Drive from an early stage venture fund into a multi-billion dollar private equity platform. Yasmine led key strategic operating decisions and investments and managed Drive’s limited partner relationships. She also built her own investment track record with the emerging manager scout program she launched at the firm.

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets.In this edition, we’re joined by Susan Long McAndrews.About Susan:Susan is an experienced private markets allocator and capital formation leader bringing decades of experience in global private markets across the institutional, wealth and insurance channels. She served as a longstanding member of Pantheon’s Board of Directors, Executive Committee and International Investment Committee.Susan was the lead portfolio manager of the AMG Pantheon Fund (P-PEXX), a $5bn private equity fund designed for accredited investors and distributed through RIAs and wirehouse platforms. Susan is passionate about delivering high-quality private markets product to individual investors and has been active in pressing for the adoption of private markets into 401k and other defined contribution plans. About Private Equity Marketeer:Private Equity Marketeer is the community for brand builders and capital raisers in the private markets. Through curated content, events, and peer-to-peer networking, it helps professionals navigate the complexities of investor relations, marketing strategy, and industry trends. Whether you're shaping your firm's brand or raising capital, the platform offers tools, connections, and thought leadership to elevate your efforts in the private markets.