🚀 The pet industry is changing fast — and if you don’t adapt, you’ll get left behind. In this episode of The Westies & Besties Podcast, we sit down with Clayton Payne, a leading voice in the pet industry with over 30 years of experience, to unpack what’s really happening behind the scenes of pet retail, e-commerce, veterinary innovation, and consumer trust.From the rise of e-commerce and global competition to the growing importance of specialisation, authority, and education, Clayton shares no-nonsense insights into what independent pet retailers and brands must do to survive — and thrive. We dive deep into AI in veterinary practices, how technology is reshaping customer relationships, and why transparency in pet food, nutrition, and sourcing has never mattered more.Clayton also explains why social media marketing isn’t optional anymore, how independent retailers can cut through the noise online, and why community and collaboration will define the future of the pet industry. This episode is packed with real-world experience, bold opinions, and practical advice for anyone working in — or passionate about — pets.🐾 Like this video, subscribe, and hit the bell 🔔 to get all our Westie tips and expert advice. 💬 Comment below with your Westie’s quirks — we love hearing from our community!🎧 In this episode, we cover:How the pet industry has evolved from retail to e-commerceWhy independent pet stores must specialise and “own” their nicheThe impact of AI and technology on veterinary careEducating today’s pet consumer in a crowded marketplacePet market trends and changing consumer behaviourSocial media strategies for pet retailers and brandsTransparency, trust, and value in pet productsBuilding stronger communities within the pet industry💬 Stand-out sound bites: “You need to dominate your sector.” “You can’t just put up any post.” “The more points of view, the better.”🌐 Website: https://westiesandbestiesmagazine.com/shop/🎙 Podcast: Spotify: https://open.spotify.com/show/20GvIwQaOpJKEUxVPCsRmk?si=3b8babc4c70d4864 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-westies-besties-podcast/id1845688452 📸 Instagram: @westiesbestiesmagazine | Facebook: @WestieBestieMag | TikTok: @westiesandbestiesmag 🎥 More videos & Shorts: @WestiesandBestiesTV/shorts👉 Whether you’re a pet retailer, brand owner, vet professional, or pet industry entrepreneur, this episode offers a powerful look at where the industry is heading — and how to stay relevant in a rapidly evolving market.