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Little Wins on Your Way to the Big Time
Little Wins on Your Way to the Big Time
Author: Stuart Stuart
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© Stuart Stuart
Description
Little Wins on Your Way to the Big Time is a practical music business guide for independent artists. Each short episode breaks down one decision you’ll face—release planning, promo, budgets, distribution, playlists, shows, fan funnels—and shows you what to do next without wasting money or momentum.
Presented by Brisbane producer Stuart Stuart (Sheppard “Geronimo,” ARIA Producer of the Year nominee), the focus is real-world tactics you can use this week: checklists, timelines, and plain-English rules that hold up when things get messy.
No hype - just clear instructions and info!
Presented by Brisbane producer Stuart Stuart (Sheppard “Geronimo,” ARIA Producer of the Year nominee), the focus is real-world tactics you can use this week: checklists, timelines, and plain-English rules that hold up when things get messy.
No hype - just clear instructions and info!
20 Episodes
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Here’s a simple timeline from eight weeks out to three weeks after release: pitching windows, content batching, emails, and follow-through.
Grants are a turbo button, not an engine. I show you how to write clear, human applications with realistic budgets and measurable outcomes.
I discuss key Australian music industry events—APRA programs, BIGSOUND, Indie-Con, AMW, SXSW Sydney—and when they usually land, plus a few international showcases.
Some ideas fit other voices better. I cover modern pitching realities: radio-ready demos, writer-producer teams, and where outside cuts still happen.
These shows offer exposure on their terms—song choice, styling, narrative. I lay out the trade-offs and why original artists often build better off-camera.
Paid help can work—under the right terms. I give you questions that surface real deliverables, recent wins, and time-boxed promises.
Awards won’t make a career, but they can add credibility if you pick well. I walk through Australian pillars, useful international comps, and simple timing tips.
Film and TV want finished, easy-to-clear tracks. I cover deliverables, metadata, one-stop rights, and tidy playlists that help supervisors say yes.
This is low-key publicity that adds up—premieres, quick reviews, and friendly mentions you can share.
Social platforms are rented land; your site and list are the parts you control. I cover a simple one-page website, light monthly emails, and easy ways to start collecting sign-ups. Tools, rough costs, and quick wins included.
Image isn’t vanity; it’s clarity. I give some practical tips on crafting your look.
High-impact visuals don’t have to be high-budget. I cover video concepts that suit emerging artists.
We use covers as discovery bait, not the product. I share a simple pipeline that turns browsers into listeners of your own songs.
Getting on good stages is a strategy. I cover how to pitch supports, build trust with venues, and package yourself for TV spots without a publicist.
Radio still moves the needle when used well. I explain targeting, timing, and how to package your pitch so community and commercial stations actually listen.
You don’t need to be an influencer—you need a system. I cover formats that work for artists, weekly schedule, and how to turn views into streams, sales and tickets.
Spotify is an ecosystem, not a slot machine. I show how release cadence, covers, playlists, and profile hygiene compound—plus the metrics that actually matter.
A manager isn’t a magic wand—they’re a multiplier. I explain what a good one looks like, how they earn, and when you’re actually ready to pitch to them. Plus: how to work well together.
What a label really does, what it doesn’t, and when a deal makes sense. I break down advances, recoupment, options, and practical deal signals to watch for. You’ll hear what labels look for—and what you should want in return.
A music career isn’t a lottery; it’s a system you can learn. Expect simple habits, realistic timelines, and compounding little wins.




