Pixel Retentive Podcast

Episode Summary How do you generate billions of views without losing your humanity? In this episode of the Pixel Retentive Podcast, Carl Cleanthes connects with Anthony Deptula, President of BMP Creative, one of Netflix's agencies of record. Anthony's team has produced thousands of social-first videos across major titles, blending culture, speed, and storytelling at scale. But this conversation goes deeper than metrics. Anthony shares his nonlinear path from Ohio University to USA Network, independent filmmaking, and eventually building creative teams that serve some of the biggest entertainment brands in the world. Along the way, we explore leadership, burnout, AI, synchronicity, and why nurturing your personal creativity is essential for long-term success. We also dive into Anthony's passion project, TAG The Magazine (use coupon code Epicmade25 at checkout), an interactive print publication designed to empower kids to create offline in a world dominated by screens. If you are a creative entrepreneur, agency leader, filmmaker, or marketer navigating the future of content, this episode is a must-listen. What You'll Learn How BMP Creative generates billions of views for Netflix Why creative leaders must protect their team's personal projects The connection between grief, purpose, and storytelling Lessons from GoldieBlox and scaling YouTube channels Why AI will reward unique voice, not homogeneity How to avoid burnout in high-output creative environments The power of synchronicity in building a creative career Why paper might be more revolutionary than digital About Anthony Deptula Anthony Deptula is the President of BMP Creative, one of Netflix's agencies of record. His career spans television, film, digital media, and branded storytelling. He also wrote, produced, and acted in a feature film that premiered at Sundance. Beyond commercial work, Anthony launched TAG The Magazine, a tactile, interactive publication designed to give kids their creative voice back. Resources & Mentions Justin Johnson: BMP Creative TAG The Magazine -use coupon code Epicmade25 at checkout  Epic Made The Artist's Way – Julia Cameron GoldieBlox Mom & Dad's Nipple Factory (Official Trailer) Graphic Artists Guild If this episode sparked something for you, share it with a fellow creative. Pixel Retentive explores the intersection of creativity, business, marketing, and entrepreneurship. Want to work with Epic Made on your next creative project? Hit us up at Epic Made. We'll help your brand resonate with the right people and look badass while doing it. Until next time, ✌️ – Carl  

Episode Summary This week on the Pixel Retentive Podcast, I connected with Dr. Jeremy Weisz, founder of Rise25, longtime podcaster, and one of the people directly responsible for this show existing in the first place. Jeremy's journey is anything but linear. He started in biochemistry, became a chiropractor after witnessing the impact it had on his father's health, and accidentally stumbled into podcasting before it was even called podcasting. What began as a way to build relationships and avoid writing blog posts turned into interviewing thousands of founders, CEOs, and entrepreneurs, and eventually into Rise25, a company that helps B2B brands turn podcasts into a real relationship and growth engine. At the heart of this conversation is a simple but powerful idea: stop pitching and start inviting. Instead of chasing people with sales messages, Jeremy breaks down how podcasts, systems, and genuine generosity create long-term relationships that naturally lead to business, partnerships, and referrals. We dig into how systems make generosity sustainable, why giving without agenda works, and how podcasting becomes an unfair advantage when used the right way. Here's a glimpse of what you'll learn: How Jeremy accidentally built an agency by helping people with podcasts Why podcasting works better for relationship building than cold outreach The mindset shift from pitching to inviting and giving value first How to approach sales calls without pressure or anxiety Why generosity needs systems to scale sustainably The concept of the Dream 200 and relationship-first growth How CRM pipelines can be reframed as "columns of giving" Creative ways to stay top of mind without selling Why social proof matters more than downloads Lessons learned from interviewing thousands of entrepreneurs The common thread of grit, pivots, and resilience behind successful founders How to build content systems that drive ROI without taking over your life "If you stop thinking about what you want and start thinking about how you can help, everything changes." – Dr. Jeremy Weisz This quote perfectly captures Jeremy's philosophy. When conversations are driven by curiosity and service instead of self-interest, pressure disappears. Sales stops feeling like sales. Relationships deepen. Opportunities emerge naturally. Jeremy's approach reframes growth as something built through trust, generosity, and consistency, not tactics or manipulation. Overview Talking with Jeremy felt like both a masterclass and a mirror. We explored how relationships are the real foundation of business, why podcasting sidesteps traditional gatekeeping, and how systems make generosity repeatable instead of exhausting. What stood out most was how intentional Jeremy is about staying in touch, adding value, and tracking relationships without turning them into transactions. This episode is especially valuable for creatives, freelancers, and service-based founders who struggle with self-promotion or sales. Jeremy's approach proves that you do not need to pitch harder to grow. You need to care more, show up consistently, and build systems that support long-term human connection. A special thanks to Jason Swenk for introducing me to Dr. Jeremy Weisz, and huge thanks to Dr. Jeremy Weisz for not only joining the show but for being a mentor, connector, and catalyst behind the Pixel Retentive Podcast itself. Resources & Mentions Rise25 (Jeremy Weisz's Company): rise25.com Inspired Insider Podcast (Jeremy's Podcast): https://inspiredinsider.com Ian Garlick: videocasestory.com Jason Swenk: Smart Agency Masterclass Tony Horton: P90X Noah Alper: Noah's Bagels (Sold to Einstein Bros. Bagels) Chris Ategeka: Founder of multiple nonprofits Mobileye: Advanced driver‑assistance systems (ADAS) Alexander Landa: co‑founder/CEO of Akiva Books Mentioned: Shoe Dog by Phil Knight (memoir about how he started and built Nike) Never Split the Difference by Chris Voss How to Win Friends and Influence People by Dale Carnegie Influence by Robert Cialdini Predictably Irrational by Dan Ariely Made to Stick by Chip and Dan Heath Protein Bars: RX, Quest Nutrition, IQ, Jimmy, Zing bar If you found value in this episode, subscribe and share it with someone who needs a better way to grow their network. Pixel Retentive explores the intersection of creativity, business, marketing, and entrepreneurship. Want to work with Epic Made on your next creative project? Hit us up at getepicmade.com. We'll help your brand resonate with the right people and look badass while doing it. Until next time, ✌️ – Carl

Introduction This week on the Pixel Retentive Podcast, I connected with Michael Prince, founder of Beyond Design and a veteran industrial designer with more than four decades of experience bringing ideas from sketch to shelf. Michael's career spans iconic brands like IBM, Sony, and Thomson Consumer Electronics, and over the last 32 years, he's built Beyond Design into a trusted partner for inventors, startups, and companies navigating the realities of manufacturing. Our conversation lives at the collision point of industrial design, marketing, manufacturing, and emerging technology. From rapid prototyping and 3D printing to crowdfunding and AI-assisted ideation, Michael shares what it really takes to turn an idea into a viable product—and why understanding the entire ecosystem matters more than ever. A major thread of the episode centers on Card Mill, a Magic: The Gathering card sorting machine that raised over $2.3 million on Kickstarter in just hours. Using this project as a case study, Michael breaks down the leap from working prototype to manufacturable product, the risks hidden behind successful crowdfunding campaigns, and the trust required between designers, engineers, and inventors.   What You'll Learn What industrial design actually looks like from concept to manufacturing How 3D printing transformed rapid iteration and product development Why crowdfunding has unlocked a new generation of independent inventors The real story behind the Card Mill Kickstarter success The difference between a prototype that works and a product that can scale How designers collaborate with electronics, engineering, and manufacturing partners The tradeoffs between U.S. manufacturing and overseas production How AI is disrupting design careers—and where it genuinely adds value Why AI works best as a tool for ideation, communication, and exploration The long-term importance of staying adaptable as technology evolves   Quote of the Week "If you stop keeping up with the technology, it doesn't wait for you. It just moves on." – Michael Prince. Michael's perspective comes from decades of watching entire industries shift from manual drafting and typesetting to CAD, 3D printing, and now AI. His point isn't fear-based; it's pragmatic. Tools will change, roles will evolve, and some jobs will disappear. The designers who endure aren't the ones clinging to the past; they're the ones who learn, adapt, and integrate new tools without losing judgment, craft, or intent.   Overview Talking with Michael felt like a behind-the-scenes look at how ideas actually become products in the real world. We explored the realities of manufacturing, the risks hidden behind viral Kickstarter campaigns, and how trust and collaboration shape successful outcomes. What stood out most was Michael's grounded optimism, his belief that while AI and automation are disruptive, they also open doors for smaller teams, independent inventors, and specialists to collaborate in powerful new ways. Whether you're a designer, engineer, founder, or creative thinker with a product idea in the back of your mind, this episode offers a clear-eyed look at what it takes to move from inspiration to execution—without shortcuts, hype, or illusions. Shout-Out to Card Mill, a Magic: The Gathering card sorting machine created by independent inventor Jonathan, and a standout example of what's possible when great ideas meet the right design and engineering partners. Resources & Mentions Beyond Design (Michael Prince's Studio): startbeyond.com Card Mill (Magic: The Gathering Card Sorting Machine): cardmill.com MHub Chicago (Innovation & Maker Space): mhubchicago.com 3D Printing Tools Ultimaker Cura (Slicing Software) Ender 3 V2 (3D Printer) AI & Creative Tools ChatGPT Midjourney Community & Platforms Kickstarter Discord Want to work with Epic Made on your next creative project? Hit us up at epicmade.net. We'll help your brand resonate with the right people and look badass while doing it.  Until next time, ✌️ -Carl  

Introduction This week I had the incredible honor of talking with Kalika Sharma, a creative director, NYU professor, and founder of AntidoteFX, now in its 23rd year. Kalika's journey through the creative industry is nothing short of epic, spanning from hand-drawn animations on a 16mm Oxberry animation stand to leading high-end global campaigns for brands like Marriott Bonvoy and Brooks Brothers. Her ability to combine artistry with strategy has positioned her at the top of her field — all while mentoring others and staying on the edge of new technology. Oh, and did I mention she produced the iHeartRadio Music Festival while five months pregnant with twins? Absolute legend.   What You'll Learn What it was like to animate frame-by-frame using a chalkboard and film How Kalika landed her first gig at Nickelodeon through relentless portfolio iteration Why working on "Little Bill" revealed her love for variety and led to a pivot into commercials The scale and creative challenge of producing 30 bespoke videos in 15 languages for Marriott Bonvoy How to keep your artistic spark alive while pivoting alongside evolving tech like AI The ethical implications and copyright challenges creatives face in the AI era Balancing the use of AI tools while preserving originality and storytelling craft The importance of mentorship and creative community for career longevity   Quote of the Week "Bad art is its own form of tragedy." – Kalika Sharma Kalika hits a nerve with this one. In a world flooded with fast content and AI-generated shortcuts, we sometimes forget the slow burn of mastering a craft. This quote is a reminder that art — real, intentional art — requires patience, fundamentals, and humanity. When we lose that, the result might look good on the surface, but it often lacks the soul that connects with people. And that disconnect? That's the tragedy she's talking about.   Overview Talking with Kalika felt like stepping into a masterclass on adaptability, creativity, and grounded leadership. We explored her roots in traditional animation, her evolution into commercial work, and how she's facing the challenges of AI with both skepticism and curiosity. What stood out most was her unwavering commitment to creative integrity — even in a time when shortcuts are celebrated. Whether you're a student, seasoned artist, or someone trying to find your footing amid rapid tech changes, Kalika's story is a testament to the power of showing up, pivoting with purpose, and always keeping your craft sharp.  Huge thanks to Sherene Strausberg (87th Street Creative) for connecting us with Kalika and making this episode possible.   Resources & Mentions AntidoteFX (Kalika's Studio): antidotefx.com Marriott Bonvoy Campaign: Marriott Bonvoy Brooks Brothers: brooksbrothers.com iHeartRadio Music Festival: iheart.com/music-festival Graphic Artists Guild: graphicartistsguild.org Pricing & Ethical Guidelines Book (17th Edition): Order here graphicartistsguild.org Zack Arnold's Optimizer Academy: zackarnold.com Austin Saylor – Project 200K: fullharbor.com Jake Bartlett (Jake in Motion): https://www.youtube.com/@jakeinmotion 87th Street Creative (Sherene Strausberg): https://www.87thstreetcreative.com   Want to work with Epic Made on your next creative project? Hit us up at getepicmade.com. We'll help your brand resonate with the right people and look badass while doing it. Until next time, ✌️ – Carl

Introduction On this week's episode of Pixel Retentive, I had the pleasure of sitting down with Seth Waite—a powerhouse in consumer psychology and strategic brand growth. With nearly two decades of experience working with both global CPG giants and bold early-stage founders, Seth has developed a unique framework for uncovering why people actually buy. This guy doesn't just talk theory—he's helped brands scale by 8x just by identifying their true customer. Whether you're in retail, branding, or just trying to understand your audience better, Seth's insights cut through the noise.   What You'll Learn Why most brands are optimizing funnels filled with the wrong people How a $300 meat brand 8x'd their revenue by finding their real buyer The importance of customer motivation over demographics A breakdown of the "Why People Buy" pyramid (think Maslow's hierarchy meets marketing) The overlooked emotional layers that drive consumer decision-making How challenger brands like Fishwife and Liquid Death build cultural resonance Why focusing on values first makes your brand more powerful and targeted When and how to use demographic data (hint: it's not at the start) Lessons in brand longevity from Coca-Cola, Red Bull, and others The dangers of building personas on assumptions rather than behavior   Quote of the Week "Most marketing and brand teams get caught up optimizing a funnel full of the wrong people." — Seth Waite Let that sink in. We often obsess over tweaking headlines, polishing conversion paths, and running endless A/B tests—without realizing we're speaking to the wrong audience entirely. Seth's point here reminds us that real marketing power lies in alignment. Are you talking to the people who actually want what you're selling? If not, all the optimization in the world won't help. Start with who you are, then figure out who that resonates with—not the other way around.   Overview Hey friends, Carl here. This conversation with Seth was one of those deep dives that left me buzzing with new ideas. We jammed on everything from meat marketing to tinned fish to Lord of the Rings fandoms (yes, really). Seth broke down exactly why brands win when they focus on motivations over demographics, and how understanding human behavior at a deeper level leads to explosive growth. Whether you're building a brand from scratch or recalibrating your message, this episode is packed with clarity and real-world strategy. Honestly, this one's required listening for anyone in creative, branding, or product development. Big love to Crystal Lee Beck for connecting us!   Resources & Mentions Seth Waite's Website: schaefer.co Connect with Seth on LinkedIn: Seth Waite Fishwife Tinned Seafood: fishwifeseafood.com Liquid Death (Water): liquiddeath.com Olipop Soda Alternative: drinkolipop.com Poppy Prebiotic Soda (by Coca-Cola): drinkpoppi.com Simon Sinek's Start With Why: startwithwhy.com Crystal Lee Beck (Comma Copywriters): commacopywriters.com Lord of the Rings (because yes): lotr.fandom.com   Want to work with Epic Made on your next creative project? Hit us up at getepicmade.com. We'll help your brand resonate with the right people and look badass while doing it. Until next time, ✌️ – Carl

Introduction This week on Pixel Retentive, I had the absolute pleasure of sitting down with Robin Seibert (formerly Sloane). She is a creative force behind some of the most iconic moments in modern music. With a career spanning over 20 years, Robin began her journey at Philo and Epic Records and eventually became VP of Music Video at Elektra. She later led the creative imaging departments at Geffen, DGC, and DreamWorks Records. Robin helped shape the visual identities of legendary artists like Nirvana, Counting Crows, and Weezer. Today, she is an accomplished classical pianist and is working on a memoir titled From Motley Crue to Mozart.   What You'll Learn How Robin helped create Nirvana's iconic "Nevermind" album cover and the video for "Smells Like Teen Spirit" The process behind artist imaging and creative direction before the concept of branding became mainstream What it was like navigating a male-dominated music industry in the 1980s and 1990s The rise of MTV and its influence on record sales and artist visibility Behind-the-scenes insights into working with Tracy Chapman, Counting Crows, and Weezer How Spike Jonze got his big break and what made his work on early music videos stand out The importance of creative instinct and trusting your gut Thoughts on the evolution of music formats, from vinyl to streaming   Quote "For me, the biggest indicator is that that thing comes from inside you and not from here... This is the enemy of making things: your brain." — Robin Sloane Robin's words are a powerful reminder that true creativity originates from within. She encourages us to stop letting our rational minds get in the way of creative exploration. Overthinking can sabotage inspiration before it ever gets a chance to grow. Her advice to follow what stirs your soul, no matter how small or odd it seems, is the kind of wisdom that only comes from living it. Whether it's painting a room, making a video, or picking up a new instrument at 45, the key is to just start.   Overview This episode was a ride through music history told from the perspective of someone who helped shape it. Robin shared vivid stories from her time working with Nirvana, including how a simple idea from Kurt Cobain became one of the most recognizable album covers ever made. We talked about the evolution of artist branding, the cultural shift created by MTV, and what it took to push creative boundaries in a corporate structure. Robin's journey shows how trusting your instincts and refusing to be boxed in can lead to truly legendary work. Her story is as much about rebellion as it is about creativity, and I am incredibly grateful she shared it with us.

Introduction   Zoe Hawkins, Director of Content Marketing and Thought Leadership at Sumo Logic, is what I like to call the Queen of Content, and for good reason. With over a decade of experience that spans gaming journalism, B2B tech marketing, and a deep love for sci-fi and video games, Zoe brings a refreshingly creative perspective to everything she touches. She's lived on three continents, lifts heavy things for fun, and still finds time to be a gamer mom and a content powerhouse. Our conversation explored creativity, burnout, AI, and what it really takes to keep content future-focused without losing its soul.   What You'll Learn Why content optimization means more than updating for SEO, and how voice, tone, and human relevance matter just as much How to breathe new life into old blogs and avoid letting valuable content decay on your site What creative resilience really looks like in fast-paced marketing environments Why making space for quiet moments can supercharge your creativity How Zoe's background in gaming and journalism helps her translate complex technical topics into accessible content The difference between content that's actually useful versus content that's just trying to ride the AI wave Practical ways to nurture your creative health on a daily basis Why journaling, long walks, and good pens might be your best productivity hacks   Quote of the Episode "Sometimes it's not about the output, it's just the act of doing it that releases whatever that creative health output might be." — Zoe Hawkins This quote really hit home. So many of us spend our days chasing outcomes, deliverables, or numbers, forgetting that the creative process itself is where the real magic often happens. Zoe reminded me that writing something just because it feels good or walking in the woods just because it clears your head can be the spark that brings your best ideas to life. If we treat creativity like a resource, then investing time into it should be non-negotiable.   Overview This episode with Zoe Hawkins was one of those conversations that made me feel like I could talk for three more hours without missing a beat. We explored what content looks like today, what makes it meaningful, and how to maintain your creative edge when the grind of work threatens to dull it. From optimizing legacy content to maintaining joy in what you create, Zoe brought a mix of strategy and soul that really resonated. If you care about content, creativity, or just not burning out in your work, this one is for you.

Hey friends, Carl here. This week on the Pixel Retentive Podcast, I had the absolute pleasure of speaking with Danielle LeCourt. She's the founder of De LeCourt, a voice-first content studio that helps experts turn conversations into strategy. Danielle's journey started as a professional volleyball player, then shifted to writing and ultimately found its home in audio. She's worked with institutions like Harvard, NASA, and Roche, all through the lens of voice as an art form. If you've ever felt that great conversations can shape the world, this one's for you. Here's a glimpse of what you'll learn: How Danielle transitioned from professional athlete to voice-first strategist Why conversations, not content, are at the heart of powerful storytelling The importance of staying open and curious during interviews How "attention as art" can change the way you approach your craft and life Why audio reaches people when and where other mediums can't Danielle's unique take on voice as a medium for human connection The value of following creativity through uncertainty The difference between structuring a conversation and letting one unfold How archiving voices and stories creates a deeper legacy   "If we treated our attention as art… what universe comes out of that moment that you might miss if you were just trying to get the information that you need?"" — Danielle LeCourt This quote stuck with me. Danielle's perspective shifts the way we think about presence. Rather than treating interactions as checklists or transactions, she invites us to slow down and actually see and hear what's right in front of us. That kind of openness is where the real magic lives, not just in creativity but in how we relate to people, solve problems, and build trust. It's a mindset shift that creatives especially can appreciate, because we know inspiration doesn't follow a script.   In this episode… This episode was a reminder of why I started the podcast in the first place. Danielle's story is a mix of creative pivots, personal passion, and a deep respect for the human voice. We explored what it means to hold space for others, to show up with curiosity instead of assumptions, and to let conversations shape themselves instead of trying to force a narrative. I also got to share a bit about my own creative journey, including the legacy of my dad and how art helped me process grief. Danielle and I connected on a deep level around creativity, healing, and embracing the unknown. I think you'll walk away from this one feeling inspired to listen a little differently.   Until next time, Carl Cleanthes

This week on the Pixel Retentive Podcast, I had the pleasure of sitting down with Crystalee Beck, the powerhouse founder of Comma Copywriters and mother of four. She's someone who has built a thriving content agency from the ground up while intentionally designing her business to fit her family life. That alone is impressive, but pair it with the fact that she traveled to all 50 states and a dozen countries by the age of 25, and you start to understand the drive behind her success. Crystalee brings empathy, listening, and service into the sales process. This episode felt less like a sales tutorial and more like a masterclass in authentic connection. She is the kind of leader you want in your creative circle.   Here's a glimpse of what you'll learn: Why removing sales pressure can lead to better client relationships How to approach discovery calls with service-first thinking Simple and human ways to follow up without sounding pushy How Crystalee uses "pilots" to secure long-term clients and build trust The value of strong contracts, kill fees, and setting clear expectations Knowing when a client is the wrong fit and having the confidence to walk away Lessons about pricing, cash flow, and why having margin matters Insights for mom entrepreneurs and the story behind Crystalee's High Five Grant   "I want people to feel seen and heard in our conversations — and maybe I'll make a new friend. If not, I still want them to walk away with something helpful from me." — Crystalee Beck This quote hit me hard. It probably will for many of you, too. We, as creatives, are the people behind the stories that turn brands into status symbols, help billion-dollar campaigns succeed, and shape the very culture we live in. Yet when it comes to recognizing and articulating our own value, we often fall short. Kevin puts a spotlight on that contradiction and challenges us to take that same brand-building power and apply it inward. Not just for our own good, but for the health of the entire creative industry.   In this episode… This quote struck a chord with me. Crystalee reminds us that business is ultimately about human connection. If you show up with sincerity and leave someone better than you found them, you build something more valuable than a one-time sale. You build trust. That kind of approach leads to referrals, long-term clients, and a reputation that speaks for itself. It's a powerful reminder that generosity and authenticity are business strategies too.   Until next time, Carl Cleanthes

Introduction This week, we had the pleasure of sitting down with Kevin Rapp, the Co-Founder and Chief Creative Officer of Ultra Friends. His agency is known for turning bold ideas into scalable content systems for tech-forward brands. With nearly 20 years in the creative trenches, Kevin has worked his way up from small studios to tech startups, eventually creating a space where creative value and business impact truly meet. One of his standout projects was the socially charged "Progress Owed, No Apology" campaign with NASCAR driver Bubba Wallace. That work earned national attention and multiple Cleo awards. It proved how storytelling led by heart can still move both people and metrics.   What You'll Learn Why creatives are chronically undervalued in business and what we can do to start changing that The fine line between exposure opportunities and outright exploitation How to build leverage in your creative career and when to stop working for free The ongoing disconnect between creative ambition and business outcomes Why value-based pricing is not only ethical but necessary How the "good-fast-cheap" triangle fails both creatives and clients The generational cycle of creative gatekeeping and how we can break it How to educate clients to value effectiveness instead of just visuals The difference between needing art and actually valuing art in business Why the creative world needs more unions, guilds, and collaborative pricing ecosystems   Quote of the Episode "Despite the fact that we are the arbiters of telling Porsche, Gucci, Vuitton why they have this conceptual value... we're terrible at doing it for ourselves." — Kevin Rapp This quote hit me hard. It probably will for many of you, too. We, as creatives, are the people behind the stories that turn brands into status symbols, help billion-dollar campaigns succeed, and shape the very culture we live in. Yet when it comes to recognizing and articulating our own value, we often fall short. Kevin puts a spotlight on that contradiction and challenges us to take that same brand-building power and apply it inward. Not just for our own good, but for the health of the entire creative industry. Overview Talking with Kevin Rapp was one of the most honest and enlightening deep dives we've had on the show. It is rare to find someone who speaks fluently in both creative and business languages, and Kevin brings both insight and empathy to the table. We unpacked the pain points around pricing, advocacy, client relationships, and the systems that undervalue creative labor. We even managed to cover all that without diving into AI (a first). Honestly, this felt like the kind of conversation that reminds you why we do what we do and why it is worth fighting for fair value in our field. If you're a creative trying to make a living doing what you love, this episode is for you.   If you'd like a visual quote card or audiogram from this episode, let me know. We have a ton of great material to work with. — Carl Cleanthes, Founder of Epic Made and Co-Host of Pixel Retentive 

Introduction For our 100th episode, we welcomed Sherene Strausberg, an Emmy-nominated creative and the founder of 87th Street Creative. Sherene leads a woman-owned animation studio focused on storytelling for healthcare and nonprofits. Her career path is one of the most inspiring I have heard. She combines film composition, sound engineering, graphic design and motion design into a powerhouse studio that makes a real impact. What began as a solo journey while raising young kids has grown into a B Corp certified business that is doing meaningful work in women's health and beyond. Sherene does not just talk about purpose in her work; she lives it.   What You'll Learn How Sherene transitioned from music composition and sound design into animation and storytelling Why animation is such a powerful tool for healthcare, tech and nonprofit clients The reason good design is more foundational than animation techniques What sound design adds to an animated piece, and why it is more than just icing on the cake How Sherene balances entrepreneurship with parenting using what she calls "smart mom multitasking" The story behind her studio's rebranding to focus more intentionally on women's healthcare The importance of mentorship, and why she continues to give and receive guidance Tips for running a value-driven creative business with flexibility and focus   Quote of the Episode "I was so enthralled by explaining how cancer grows in breast tissue… I realized I wanted to reposition my company to focus on women's healthcare. It speaks to me personally and professionally." – Sherene Strausberg   This quote really struck a chord with me. Sherene did not pivot her business because of a trend or a marketing opportunity. She made the change because it aligned with her values and her lived experience. That kind of clarity gives purpose to everything you create. When your mission lines up with the work, everything becomes more focused and more powerful. Sherene's decision to lean into women's healthcare was not just smart; it was personal. That authenticity shows up in every project she takes on.   Overview This episode flew by. Sherene and I talked about everything from launching a creative studio with a baby in one arm to finding the sweet spot where purpose meets storytelling. We dove into the challenges of pivoting careers, rebranding with intention and what it means to run a creative business that actually fits your life. Sherene opened up about what it is like to be a woman building a company in the animation industry, and she shared how she finds balance through flexibility rather than rigid structure. I especially loved hearing how she weaves her sound design roots into her studio's work. Her story is a reminder that when you bring your whole self to your business, the work gets better and the journey becomes more rewarding.

Tim Holladay is not just a founder turned investor - he's a community builder, an idea nurturer, and a man with a DeLorean mindset. As the Managing Partner at Space Station Investments, Tim brings heart and foresight into the world of early-stage investing, especially where creators, innovators, and athletes are shaping the cultural and consumer landscape. With over 120 companies in their portfolio - from Magic Spoon to Oura Ring and beyond - Tim and his team are committed to backing people who are building a better, more imaginative future. Whether it's AI-enhanced logistics or healthier cereal, he's laser-focused on transformative ideas and the humans behind them.   What You'll Learn: Why early-stage investing is "more art than science" How Tim evaluates founders based on character and conviction The rise of creator-led businesses and how they're redefining commerce How AI is amplifying human creativity in product development, logistics, and media The future of food innovation and ethical health brands like Magic Spoon and Olipop Where Web3, NFTs, and blockchain still hold massive untapped potential for creators The power and risk of business partnerships with family Ethical uses of AI in creative industries—and how artists can stay protected   "When you're investing in early-stage companies, there's a lot more art than science." - Tim Holladay This line from Tim hits home for any of us working at the intersection of passion and product. It's not just about the spreadsheets or the deck - it's about gut instinct, people, and potential. In a world obsessed with metrics and forecasts, Tim reminds us that investing is just another form of storytelling: you believe in a narrative before it becomes a reality. It's not the data that moves the needle - it's the people behind the pitch.   Overview: What a joy to chop it up with Tim Holladay on this episode. We dove deep into what it really means to "invest in the people who change everything," a phrase pulled straight from Tim's own ethos. From creator-led startups to AI-powered innovation, Tim shared practical insights and visionary takes on where industries are heading. I appreciated his transparency about investing being messy and emotional - and how pattern recognition and human connection outweigh formulas. We even got nostalgic about DeLoreans and nerded out about copyright law, NFTs, and the role of the artist in an AI-driven age. It's conversations like these that remind me how much room there is to build, create, and dream better.   Stay Pixel Retentive, Carl 

Introduction This week on Pixel Retentive, I had the honor of sitting down with the unstoppable force that is Lo Harris, illustrator, strategist, speaker, and all-around creative powerhouse. With roots in journalism at the New York Times and NBC News, Lo has built a vibrant visual language that not only empowers but drives social impact. Her collaborations span from Meta and Google to the United Nations, and she's now a creative leader at the Innocence Project and co-director at the CanCan Diversity Collective. Through every move she makes, Lo carries a deep commitment to using creativity to connect, uplift, and transform.   What You'll Learn How Lo's journalism background shaped her visual storytelling approach Why she left a 9-to-5 to prioritize mental and physical well-being The value of mutual aid and creative bartering in building sustainable community How design intersects with activism, diversity, and local business advocacy A behind-the-scenes look at the CanCan Diversity Collective at the Cannes Lions Festival Strategies to future-proof your creative career in the face of AI The power of collaboration between visionaries and implementers How personal projects can have just as much value as high-profile client work   Quote of the Episode "Our gifts are meant to be shared. You can't hide your gifts or wait for somebody to reward you. Everything doesn't have to be so transactional." — Lo Harris Lo reminds us that creativity isn't just a commodity—it's a contribution. In a world obsessed with monetization and metrics, her words are a powerful invitation to embrace generosity in our creative lives. Sometimes the work that fills your cup, nourishes your community, or lights up a kid's prom poster is more impactful than a six-figure brand deal. And when we lead with intention rather than ego, doors open in ways we couldn't imagine.   Overview You all know I'm passionate about creative advocacy and building real communities, and this conversation with Lo felt like a soul-level jam session on both. From her storytelling roots to her leadership in diversity initiatives, Lo offers a masterclass in living your values through your work. We dug deep into how creatives can reclaim their worth, create ecosystems outside of corporate structures, and reframe "career success" to include balance, impact, and humanity. This episode hit me hard—in the best way—and I hope it does the same for you. This is what creative leadership in the 2020s should look like.   Until next time, stay creative and keep showing up for your community. — Carl ✌️

Introduction Violaine Briat, affectionately known as V, is a French storyboard artist, comic creator, and creative thought leader whose career spans over a decade in both European and American animation. A graduate of the prestigious Gobelins animation school in Paris, V has worked on celebrated titles like The Loud House, Craig of the Creek, Spider-Verse 2, and Captain Fall. In a time when projects rise and fall with alarming speed, V has not only weathered the volatility of the industry—but found purpose and personal expression through their own webcomic, Rodney R. With their hands in professional animation by day and self-published storytelling by night, V is redefining what sustainability in art looks like.   What You'll Learn How canceled animation projects shaped V's shift toward independent storytelling Why personal projects like webcomics can create industry opportunities (hint: Spider-Verse 2) V's candid insights into the pitfalls of chasing perfection in serialized art Why consistent daily posting and character-focused content drive audience growth Lessons from Homestuck and how non-linear storytelling unlocks creative freedom How to strategically embed "audience hooks" into content without relying on rage bait The emerging importance of social followings in hiring decisions within animation Building community through creative authenticity—even with anti-fans   Quote of the Episode "Companies can take my work and throw it away, but my webcomic will exist forever." — Violaine Briat This quote encapsulates the emotional core of V's creative journey. In an industry that's become unpredictable—where even the most beautifully crafted animations can be axed for tax write-offs—V finds solace and empowerment in the permanence of personal work. It's a powerful reminder to creators: even when commercial projects disappear, your voice and vision don't have to. Owning your narrative is not only healing—it's legacy-building.   Overview Hey friends, Carl here! This was one of those rare episodes that really stirred something in me as both a creator and a business owner. Talking with V felt like a masterclass in creative independence and resilience. We dove deep into what it means to stay motivated through canceled projects, how to thrive on platforms like Webtoon and Instagram, and the art of growing an authentic audience without losing yourself in the algorithm. V's perspective on character-first storytelling, nonlinear structure, and daily posting completely shifted how I think about content strategy—not just for our clients, but for Epic Made's own storytelling projects. Seriously, if you're a creative professional or even just starting out, this episode is gold.   Thanks again to V for sharing your story, and a special shoutout to Alex Krokus for connecting us. If you enjoyed this episode, consider subscribing or dropping us a line. And hey—don't be afraid to make something just because you want to. Until next time, — Carl ✌️

Introduction In this episode, I had the pleasure of sitting down with Bryan Heemskerk, the incredibly talented Art Director at Massive Damage Games. With over a decade of experience in the gaming industry, Bryan has contributed to standout titles like Halcyon 6 and Star Renegades, where his unique visual direction and mastery of pixel art shine through. Known for his ability to balance technical precision with creative freedom, Bryan brings a deep understanding of how style, mood, and gameplay all intersect. From teaching art students to leading visual development on new titles, his approach is both thoughtful and grounded — a rare combination in a fast-evolving industry.   What You'll Learn How to approach art direction in video games from concept to execution The creative balance between modern tools like Unreal Engine and the limitations of stylized art Why understanding the rules of art is essential before trying to break them The emotional impact of game design decisions, including the subtle power of asymmetry and composition Bryan's perspective on AI's influence on the art industry — especially its psychological impact on young artists The hidden beauty of pixel art as a discipline and how it enhances fundamental skills How technical limitations can be a creative catalyst instead of a barrier Why meaningful critique from tough mentors is one of the most valuable resources for artistic growth   Quote of the Episode "You need to know the rules before you break them." – Bryan Heemskerk This might sound like a tired phrase, but Bryan's interpretation is deeply rooted in intention and maturity. He elaborates that when you're starting out, your work can lack cohesion because the "rules" haven't sunk in yet. But once you've internalized visual grammar — proportions, lighting, form, composition — you earn the right to break conventions strategically, not accidentally. That's when art stops being mechanical and starts becoming authentically expressive. For any creative professional, this is the ultimate pivot point between craft and mastery.   Overview This conversation was loaded with gems. Bryan didn't just drop technical knowledge — he exposed the philosophical depth behind what makes game art truly compelling. Whether we were talking about how photogrammetry assets flood the Unreal ecosystem, or how he sees stylization as a counterculture to realism fatigue, it was all fascinating. I really resonated with his breakdown of pixel art as a constraint-based artform that forces clarity and sharpens fundamentals. We also dove into the evolving role of AI, and he offered one of the more empathetic and nuanced takes I've heard on its impact — not just practically, but emotionally for new artists. Honestly, this episode flew by. Bryan is as thoughtful as he is talented, and I'm excited to see where his career (and his evolving art style) heads next. Here's to many more conversations where we geek out over art, storytelling, and what it means to be creative in a world that's always shifting. Until next time, keep making cool stuff. — Carl Cleanthes

Introduction Lennie Gray is a creative powerhouse whose career defies traditional boundaries. With over two decades of experience as a designer, Lennie has channeled her multidisciplinary talents into community-centered, environmentally sustainable design work that drives real-world impact. From early roots in arboriculture and urban farming to authoring AIGA's Path to Impact toolkit, her practice blends strategy, storytelling, and social justice. Few creatives I know can pivot from branding theory to building food forests—and back again—with such heart and clarity. Lennie isn't just a designer—she's a designer of systems, outcomes, and better futures.   What You'll Learn Why "other people's opinions of you are none of your business" can be a creative superpower. How shaving your head can change public perception—and how that shaped Lennie's design approach. The intertwined nature of environmental sustainability and social justice. How Lennie created the first zero-waste Michelin event in history, amplifying immigrant chefs and sustainable practices. The importance of urban agriculture and food sovereignty in underserved communities. Why the creative community holds the power—and responsibility—to shape cultural and systemic change. How to stay adaptable and relevant in a design industry rapidly shifting due to AI and automation. The emotional reality of freelancing through economic instability and political upheaval.   "If you understand sustainability, you understand we're actually living on a very abundant planet."   This quote hit home for me. It's not about scarcity—it's about access. Lennie challenges us to look beyond broken systems and see the raw potential around us. The issue isn't lack—it's mismanagement, greed, and poor design. In those words, she reminds us that abundance is all around, waiting to be harnessed and shared. As designers, our work isn't just to make things beautiful; it's to make systems more just, efficient, and human. This mindset shift is a call to arms for every creative to build better.   Overview What started as a riff on newsletters and internet trolls quickly evolved into a masterclass on design for social change. Lennie and I talked about everything from sustainability and food justice to the need for creative strategy in a rapidly shifting economy. Her journey—from working with AIGA to transforming neglected urban land into vibrant food hubs—is proof of the ripple effect design can have when it's rooted in care and intention. Whether she's fighting to elevate immigrant chefs or dismantle broken design norms, Lennie shows up with integrity and clarity. This episode is one part therapy, one part strategy session, and all parts inspiring. If you're feeling creatively burnt out or unsure where your skills fit in today's world, this one's for you.   More episodes like this one are coming your way. If you know someone building something bold in the creative space then hit me up. Let's keep connecting dots, flipping scripts, and making impact. – Carl Cleanthes

This week, I had the pleasure of speaking with Mark Cernosia, a powerhouse in the world of 3D animation and the founder of Profanity Creative, a studio built around storytelling for the outdoor and lifestyle industries. Mark's career is as grounded as it is inspiring. Born and raised in Vermont, he carved out a niche doing exactly what he loved, far away from the bright lights of big cities. From leading animation efforts at Burton Snowboards to working with international clients from his home state, Mark is living proof that you can build a thriving creative studio without ever moving to LA or New York. His story is filled with grit, creative reinvention, and the kind of clarity that only comes from stepping away from the noise.   What You'll Learn Why niching into what you love creates trust and authenticity with clients The power of remote work and how globalization has reshaped creative studios How macroeconomic shifts, like tariffs, can impact even the most niche creative industries The importance of transparent, packaged pricing in a commoditized design economy Why stepping away from screens to reconnect with analog creativity is trending among digital artists How artists can navigate the evolving landscape of AI and maintain ownership and authenticity The rise of "disconnection to reconnect" events like Camp MoGraph How to de-risk projects for clients with low-commitment foot-in-the-door offers     "If everyone's an expert, then who's learning? Tell me your failures, I'm more interested in that." – Mark Cernosia There's a refreshing honesty in this quote that stuck with me. We're in an age where every scroll brings another "10x growth" post from someone with a $19 course. Mark reminds us that real value often comes from vulnerability. Sharing where things didn't work, where we struggled, and where we questioned ourselves. Especially now, when the creative industry is being bombarded with AI solutions and economic uncertainty, it's those raw, real stories that help us feel seen and help us grow.   Overview This conversation with Mark was one of those deep dives that just flew by. We riffed on everything from how he used 3D to launch top-secret products for Burton, to how globalization and tariffs are shaking up marketing pipelines. We talked about the future of creative services, whether it's fighting back against AI commoditization with clear pricing models or how analog experiences are becoming a new form of artistic rebellion. Mark's approach is centered around authenticity, trust, and a love for nature-fueled clarity. If you're trying to build something that matters from outside the traditional hubs, this episode is a must-listen.   Stay weird. Stay creative. Carl

It was a real treat sitting down with Mike Manor, a powerhouse of creative energy in the indie animation world. Mike's known for his pixel-art-driven animations, unique storytelling, and voice acting chops. His short Beantown: Trial by Fire made waves in 2025, landing official selections at both Pictoplasma and Ottawa International Animation Festivals. On top of that, he's in active development with Paramount and keeps the scene thriving with his Silver Lake Shorts podcast. Mike's journey from service jobs to studio pitches is a masterclass in self-made momentum.   What You'll Learn: How the chaos of working in coffee shops inspired a psychedelic take on animation Why fan art and riffing on known IPs can be a foot in the door to bigger opportunities The emotional tightrope of pitching original content in the animation industry How discomfort can be a fuel for creative breakthroughs Tips for aspiring animators on building presence and staying persistent The realities of balancing a creative life with financial survival The power of creative community and content-sharing in today's digital landscape   "You've gotta be okay with discomfort. If you wait to feel ready, you'll probably never start." - Mike Manor   Mike's take here really stuck with me. It's a truth that echoes across all creative fields. Whether it's pitching an idea, releasing a short, or even just sharing your work online, waiting for perfection is a trap. Mike's career has been built on jumping in - often without a safety net - and learning on the way down. That willingness to be vulnerable is part of what makes his work feel so alive.   Overview: Mike and I kicked off this episode chatting over our shared love/hate relationship with coffee and other "creative fuels." But what started casual turned into one of the most honest and motivating convos I've had on the pod. We unpacked the grit it takes to build a name in animation, especially when you're working multiple jobs and hustling between deadlines. Mike's approach to storytelling is grounded, weird, and deeply personal, all the good stuff. If you're an animator, creator, or just someone grinding to get their ideas out, this episode is for you.   Thanks again to Mike for jumping on and getting real about the highs and lows of the creative hustle. Keep an eye out for his upcoming projects, they're bound to shake things up in the best way. - Carl Cleanthes

This week on the Pixel Retentive Podcast, I had the pleasure of sitting down with Alain S. Levi, founder and CEO of Motivare, one of the most recognized experiential marketing agencies in Latin America. Alain has over three decades of industry experience and has led over 10,000 projects for major brands like Microsoft, Unilever, PepsiCo, and Mondelez. Starting his career in the early '90s with Unilever, he transitioned from a marketing trainee to a pioneer of experiential marketing, a field that was once considered "below the line." Today, Alain continues to shape the future of human-focused brand engagement through purpose-driven campaigns and bold creativity.   What You'll Learn: What experiential marketing actually means and why it's becoming more strategic than ever. How Alain started Motivare and scaled it into a top-tier agency in Latin America—without selling out. Why post-COVID marketing has shifted dramatically toward human connection and real-life experiences. The difference between creating consumers vs. fans, and why fandom is the future of brand loyalty. How brands like Microsoft, Itaú, and Unilever are integrating experiential touchpoints globally. The pivotal story of launching Internet Explorer in Brazil with a spaceship, a blackout, and a full-scale immersive experience. Insights into emerging trends: AR/VR, the vintage return to physical interaction, and Liquid Death-style branding.   Focus not on the money, but on the quality, the creativity, the innovation, the success - and the money will come." - Alain S. Levi This quote hits at the heart of Alain's entrepreneurial philosophy. Over 35 years, he's resisted offers to sell, stayed independent, and prioritized creative integrity over short-term profits. Alain reminds us that sustainable success isn't built on greed but on vision, resilience, and obsessing over the craft. It's a message all creatives should take to heart, especially in a time where shortcuts and surface-level engagement are so common.   Overview: Man, what a powerful conversation this was. Alain dropped story after story - from pioneering trade marketing at Unilever to literally landing a spaceship in a São Paulo park to launch Internet Explorer. We dove deep into how marketing must evolve beyond screens and clicks, toward meaningful human experiences that spark community and fandom. His perspective, sharpened by decades of cultural shifts and business challenges, is a timely reminder that creativity and empathy still win. You'll walk away inspired to create with purpose and connect with your audience in ways that matter. I know I did.   Until next time, Carl Cleanthes

Danielle Letayf is the powerhouse founder and CEO behind Badassery HQ, a podcast guest booking agency that champions bold visionaries. With a background in community building, marketing, and events spanning over a decade, Danielle's journey from AOL corporate life to full-time founder showcases her deep commitment to personal branding and authentic connection. Since 2018, she's taken fearless strides through multiple pivots - speaker bureaus, membership platforms, and now a dynamic mix of podcast guest booking and personal brand development. Her work is rooted in helping individuals step into their voice and visibility with confidence. What You'll Learn: How to fall in love with the problem and not just the solution Why fluidity is the most underrated superpower in entrepreneurship The importance of candor in client relationships and business growth How Danielle successfully pivoted her business model to meet client demand Why being "too resilient" can sometimes be a sign to reassess your direction The psychological toll - and liberation - of letting go of control Why founders should always stay students of the game, no matter their stage Building a business around what actually fuels your passion, not just what pays The underestimated value of **genuine, fun client relationships How corporate beginnings can be an incredible sandbox for future founders "You genuinely have to fall in love with the people you're serving - and not particularly even the solution." - Danielle Letayf This quote cuts right to the heart of sustainable entrepreneurship. Danielle isn't just talking about product-market fit here; she's describing a mindset. The people you're building for become your anchor in moments of uncertainty. If your love for the solution outweighs your empathy for the people, you're more likely to cling to a failing idea than pivot to a successful one. It's that relationship with your audience, their needs, habits, and evolutions, that helps you stay grounded when the business itself keeps changing. Overview: Hey friends, it's Carl here. This episode was a conversation that flew by because it was so real, honest, and deeply useful. Danielle and I talked about what it means to bet on yourself - not just as a founder but as a whole human being navigating the unpredictable currents of creative business. From her early days in corporate America to the calculated leaps that built Badassery HQ, Danielle reminded us that success doesn't come from stubbornness but from fluidity, introspection, and straight-up love for your people. She's not just building a business, she's building momentum for the voices of tomorrow. If you're looking to get unstuck or feel seen in your struggle, this one's for you. Stay gritty, stay curious, and most importantly, stay you. Until next time, Carl